Bear Grylls - Adventurer, Fmr SAS & 18M+ Books Sold | Why Making It Nearly Destroyed Him

When you're going through hard time, it's actually your time. This is your time. This will be where you'll create your stories. The hard times are our time to shine. Their grills has faced some of the most extreme conditions on the planet, where one wrong move means the end. A former special forces soldier and the face of man versus wild, he's built a career pushing the limits of human endurance. If you're going to be strong in life, you're going to be successful whatever that word means to you. There's no shortcut there. You can't cheat you way there. It's a right to passage. The swagger of life takes away your swagger. It teaches you to walk with humility and life is very humbling. The danger time is when we kind of feel we've made it or we're not growing or we've somehow got it together. The danger when people experience success is you assume they've somehow arrived in a place and they've got it all together. I think success creates many more hardships. From near-death experiences and navigating the harshest environments on earth, he's learned what most people never will. Today, he reveals the mindset of survival. We cannot build our lives on our identity of work because ultimately it's not going to be there. That's your identity in life. You're always going to be chasing it. I've learned to embrace the difficult stuff and walk towards the scary. In these moments, you create vulnerability, create bonds with people and you failed your way to success. But then you learn. Riverside is a success story partner and a core part of how I produce this show. Now, something I keep coming back to. The founders that are growing the fastest right now are the ones treating content as their main distribution channel. Podcasts, videos, short form. They're earning attention that the other people are paying for. And I get this because I record a podcast for a living. I record every single episode of success story on Riverside. It captures studio quality video and audio locally on each person's device. When a guest has bad Wi-Fi, the recording still comes out clean. You get separate tracks, automatic transcriptions and shares what makes it different from everything else I've tried. The entire workflow lives in one place. You record, you edit with your built-in editor right on the platform. It chops your long conversation in the short form clips and you can publish and host directly from Riverside. No jumping between five different tools. One recording, a full week of content start to finish without leaving the platform. So if you're a founder, a creator, if you're building any kind of brand online, go check out Riverside. It's what I use every single week. So head to creators dot riverside dot com slash Scott Clary to support the show. That's creators dot riverside dot com slash Scott Clary. There, this is one of my favorite quotes. Show me a strong person who's ever had an easy pass. So you said this to audiences all over the world. What does that line mean to you? When did you first believe it about yourself? I think that's an ongoing process, but I think I think so many, so many of us in life sort of try and cover up the battles and the scars, but really as the scars we get and the the battles we face and the battles we often lose that create us, you know, and it's like if you're going to be strong in life or if you're going to be successful, whatever that word means to you. There's no shortcut there. You can't cheat your way there. You can't buy your way there and you can't get there without getting hit, kick down, hit down. You know, it's just part of it. It's a right to passage. You know, those things, their doorways aren't on there. As you know, as well, you have to go through, if you're going to get to the good stuff, it's called the barrier of entry and the barrier of entry to strength is often a difficult journey, but the journey creates our strength. So I think, I mean, I first knew that about myself when I think when I was serving in the army as a young soldier and had that parachuting accident as a young guy aged, age 20 and suddenly, you know, suddenly on my back in the hospital unable to move and you have to re-evaluate everything. You know, I couldn't get up to go to the bathroom without it feeling like I was climbing the highest mountain in the world. You know, and all the things you take for granted and you maybe have a swagger beforehand that is ill-earned in a way. You know, the swagger of life really comes from the battles and the scars and the swagger of life takes away your swagger. It teaches you to walk with humility and life is very humbling. But, you know, what I look back and like I know you believe as well, you know, without that time, none of the other stuff would have ever happened. So I suppose the message from all of that is, you know, that quote stands is that when you're going through a hard time, it's actually your time. This is your time. You know, this will be where you'll create your stories. You'll be telling your children, your grandchildren about these times and therefore don't run from them, embrace them. The hard times are our time to shine. You know, you said something that really resonates with me. You said in not so many words, you're still on this journey. You're always on on this journey and there's never a moment where the journey is over. I think it's a very important idea because you've gone through many different seasons of life. You've gone through different things that have been important to you. You've gone through different projects you've worked on. People know a lot about your origin story. So I want to just write out of the gates or to fast forward a little bit. What season of life are you in now? What is the focus? What is the journey that you're on right now? What is the hard thing that you're overcoming? So I think, first of all, I think you're right about seasons. The reason I started by saying that is that I think the danger when people experience success or we interview or we meet people who we deem successful is you assume they've somehow arrived in a place and they've got it all together. And actually, I think often it's the other way around. You know, I think success creates many more hardships for people in so many ways. You know, might not be materially, but it I think, you know, little things like the danger of thinking you're suddenly right or interesting or, you know, I see it all the time. People are successful and people surround them. Everyone laughs at their jokes and it's like, I actually create this sort of, you know, people no longer know what's real, you know, so I don't know. I kind of feel, first of all, I have definitely haven't arrived. I think if you didn't view me at 25 or 35, you know, I look back now and I think I haven't got a clue what I was on about, but you know, we were, I was interviewed at 25 or 35, you're still saying you're doing your best and you're trying. So I think every moment is a season and we're always growing and the danger time is when we kind of feel we've made it or we're not growing or we've somehow got it together. Because as I said, life is very humbling. In terms of where I am now, I suppose I feel, I feel really grateful that I've sort of finally figured out in life what I've got to protect and what is real and what is a real value and where is my real wealth in life, of which you answer to all of that is in our relationships and how like you got to guard your family first, this has been such a powerful journey and an important journey for me to go, the rest is just work and I'm super lucky to love my work and I work with brilliant people and I've been able to follow my heart so much of my life and, you know, through many failures along the way, but I feel so lucky for that. But the real wealth in my life is, is my family and those relationships and I suppose I feel fortunate to be at a stage where I kind of can build my work world around that for many, many years in the early days of TV. You know, I was young, we just got married, we just had young kids, I was on the back foot, we had no ownership, we had no control, I wasn't paid that brilliantly, I was away all the time, the danger was raw and all too real all the time, we had no measures in place for that and I was just like totally living really on the back foot, being run ragged by everybody else and I think it took me many years to claw that back and to start to take ownership of the shows we did, start to live on the front foot, start to decide when to go, when to be at home, what not to miss, what school play from our children, I was a non-negotiable, I'm going to be back for that even though Tom Cruise wants to go running wild, you know, it's like, these are the like decisions that actually you never really regret just investing time and energy in family and putting family first. So I feel now lucky to get to work from a place where I really love with like I say with people I love on projects I love but I can steer it around the family, I can take the family with me more now, our elder son is working with me in many of our businesses from productions to other things as well and to be honest if I had to pick one thing it's just been the greatest blessing is probably that, reinvigorated so much for me and it reminds me why I've worked hard and why I've taken many risks over the years is to get to that good stuff and you know you can't kind of jump the process I suppose I don't think at 25 I knew quite how to do that you know so it is a process and it is a journey but in terms of the season now I'm so grateful for those seasons but I've had my eye on the prize always and a strong compass to try to get to where I knew I wanted to get to which is being able to keep family first follow the heart and work with family and friends that I love. You know you are like most people that are very ambitious I would even say probably a little bit more you're you're a very intense high performing person this is how you've built your whole career I think this is a a blessing and I think what a lot of people have trouble with myself included and I'm curious to get your take on this is they understand theoretically at some point they want to shift gears and they want to focus more in family and they want to focus more things that are truly meaningful but they've built their whole life through this intensity and going after professional goals and I think they find it really hard to switch and pivot and take a step back and I'm speaking from truly like lived personal experience talk to me about how you were able to do that gracefully you you seem to have such a good view of what true happiness is right now as you're sort of talking about what's important to you but I could totally see somebody who was all in on their career you know hanging out with Tom Cruz I could see them completely ignoring the rest of their life quite easily when things are going so well career wise was there a moment in particular when you understood that career is not everything that you want to be focused on in your life or was it a gradual sort of migration from career focus to family focus and is there advice for people that are this high performer personality type that have their identity and I'm not saying that you did but for people that do have their identity intertwined with their career and their work how do you take a step back without feeling like there's a huge gap in in who you are yeah first of all I think sort of the I think the image people always have is is of me being that hyper focus intense kind of like you know and actually I think if my children or wife were here hearing that they would they'd chuckle and laugh because most of the time at home we're goofing around and we're messing around and we're having fun and they take the mick out of me ruthlessly and you know we live really lightly I'm not a kind of David Goggins type person where it's 24-7 like that you know I kind of I think that also I'm sort of focused and disciplining in how I kind of live and I train I try and make that a daily habit but beyond that I kind of really also try and live lightly we laugh a lot I run around I roll around with the dogs and speak and silly voices all day and you know so I think that is that is me and that is the majority of my life actually at the same time I've kind of learned over the years you know when to be on and when to kind of be focused and I think my family would also say I switch into that quite quickly when we're on a you know we're hiking or in the backcountry somewhere and something potentially could go wrong and they always take the mick out of me that I'm a survival catastrophist at every turn and I kind of get quite focused sometimes but you know I think the journey of life again is not being scared of who you are following who you are beyond ashamed of of that embrace it and laugh at yourself but I think the ability to kind of switch I think between kind of modes is part of the wisdom of life you know I think I think my original career as a soldier with the SAS with the British Special Forces in those early years was sort of set that pattern a little bit because when you were on you needed to be very on and you were part of a high performing team and everyone's best in class and you got to kind of deliver and I kind of like that you walk through the gates and you elevate and you're you know you're highly trained you're really good at what you do but yet being able to kind of symbolically take that backpack off and the belt kid off when you leave the gates and be back into kind of normal life and I think I learned very quickly as well in the world of TV nobody really cares about your job I mean I remember the first few episodes I did I'd come back and I'd be desperate to tell my friends like we jumped off this huge cliff and I was wrestling this snake and then this happened I got caught in these rapids and you know everyone's interested for about 30 seconds but actually you know very quickly I learned everyone just cares you know they're busy with their own lives and they they care about their own staff and they'll humor you for a little bit so I kind of very quickly I think learned just to leave my work behind and you know I think the same for Shara my wife when I get home there's only so much she'd wanted to hear like you know all the adventures I mean to be honest the gear would speak for itself you just see it see this backpack full of stinking muddy boots and clothes I think she's sort of in the early days raise an eyebrow about like quarter of an inch and that was about it and you know I think she said the more important things to discuss and I kind of learned to embrace that and I think originally it goes back to having a dad also who was really fun and really cosy and yet it was also kind of really good at what he did he'd been a Romerine's Commando and was kind of I know I think sort of I quite like that juxtaposition is it he was kind of stealing on one hand and yet a real goofball with us on the other hand and I never wanted to just kind of put on an image to the world of always being like you know I think it'd be exhausting being a David Goggins you know much of someone like that is great you know everyone's going to follow their path but I kind of actually prefer to deconstruct that image and actually say at the end of the day I'm really just a regular guy many battles many doubts many fears as well but in a crisis I'm good and I don't apologize for that part either I like being good at my job when things are going wrong up a mountain or in a jungle I like that amp is a success story partner now most people don't fall off their fitness routine because they're lazy they fall off because life gets in the way the gym is 30 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at the time of making this podcast is 90% off for six months using the link below or in the show notes terms and conditions do apply the lesson and the wisdom is seeing somebody who you you're correct you're deconstructing that the perception of somebody who's just seeing you on tv in a very healthy way so somebody can be an incredibly high achiever in in one arena but then leave that almost a baggage but like leave that in one arena leave all the stuff that comes with that looks like entities leaving that it's like you can't you or me you can't we cannot form our build our lives on our identity of work you know because ultimately it's not going to be there you know if that's your identity in life you're always going to be chasing it you're always going to be carrying what people think and you're always going to be trying to build it up and make those walls stronger but if the foundation your identity your foundations not the veneer you know what is it a great quote quote it's a veneer is the is the character within not the veneer without the make-eth a man you know and I kind of like that is you know you can't play to that identity and you have to you know I mean I deal with all the time as well when I'm doing the corporate speaking that we were chatting about a bit beforehand and I know you do a lot of that and I end up on stage a lot as well but I spend really the first few minutes deconstructing what they've just watched there's a one-minute intro of kind of like you know crock wrestling and parachuting and everything I've actually to say I really struggle with many things you know and this is scary for me but like I've learned to embrace a difficult stuff and walk towards a scary and and in these moments you create vulnerability create bonds with people and I'm here for you today here we go this going to be hard but we're in it and then you can engage so I kind of feel you've got to share that and not just play to people's perceptions or the the easy route which is the hero I love that you do that I think we're actually very much kindred spirits because when I speak on stage sometimes I'll speak about the first time that I spoke on stage which I was way way out of my league I'm very I'm very fortunate that HubSpot I mentioned this briefly sponsors this show and they invite me to inbound which is a big conference I think like something like 12 to 15,000 people show up to this thing so that's not where most people should start speaking careers but that was that was the first stage that I ever had been on and like I was wearing a blazer and I was just soaking wet just wet I'm sure there's an imprint on of me on the chair behind I was so nervous but but you just lean into this stuff and then I tell the story of well what what made me a better speaker well I found every single event smaller large five people five hundred five thousand people that would have me and I just threw myself into it repeatedly until I wasn't nervous anymore that was that was the answer you failed your way to success you know and it's but then you learn you know and also I mean as you know sometimes those big audiences are much easier you know the big audiences that way easier because because there's always going to be somebody or group of people that find something funny or moving or inspiring or whatever what's and nobody is worried that you're looking at them because it's a sea of people but when you're speaking to like I know like a boardroom of eight people and it's high pressure and everyone's doesn't want to show an emotion because then you might pick them out or something and so you sort of I remember the early days I think oh there's nothing coming back here but then you start to push and you push a bit harder but now you're pushing too hard and it's like but these all great lessons to learn aren't they and and also like little things like don't go on stage in front of 15,000 people wearing hot clothes you know and I was always doing it I always thought wow you know now I when I started off speaking being paid a hundred bucks and speaking to the local village what at all you know and I thought as as it grew and you started to get paid more I thought you've got to get smarter so I started to wear a tie I'd never worn a tie in my life but the thing is I found I found you're losing people you know I'm actually using people because now they can get anyone up on stage with a tie they're surrounded by people with ties you know it's much more interesting when this guy turns out a little scruffy and t-shirt and you know he's not there for the dress code you know he's got something else to say you know but that takes confidence and all these things and I've now realized I don't mind when I'm sweating that's the other thing it's like I used to hide it because I think I don't want people to think I'm nervous but now it's like hot enough I've just told you I'm nervous and when I see someone I stay sweating I'm thinking good for you you're working for a living you are you are sweating in front of me well I'm sad on my back so I listened to you good for you so I now look at it like that it's like all in I think that's the way to live and that's that I think that you probably feel the same I mean when I feel that that that that that anxiety a little bit of stress a little bit of excitement that to me is a signal that I'm I'm going after something I should be going after that's the way that I look at it do you ever get it where this the other one I sometimes would get really out of breath before going on because you know you're in you run on and then I'll find I was on the back foot because I'm like trying to catch my breath I'm trying to speak and now I'm not looking now now I'm just looking sort of kind of simple you know and I'm sweating so now I've also learned just breathe I mean what regulates your whole nervous system too I heard this stat that like the the actual hormone response to a stressful event like the high cortisol that lasts something around 90 seconds so anything after that initial hormone cocktail that floods your body is your own mind continuously remembering and sort of lighting up those feelings in you and it's almost like it's your own doing the stress is almost your own doing in your own head so the the breathing the calming down there's a whole bunch of different techniques I think and also just doing it enough all of that just regulates you slows your slows your stress or slows your heartbeat lowers your stress levels and and then allows you to sort of show up the way you would if for just having a conversation on zoom but a lot of it's in your own head most of it's in your I agree yeah it's good these are like these are things nobody ever teaches you in college you know I mean how much of this stuff look at your success with your things like how much if you had to distill what you've learned over 1,300 of these podcasts about success into 10 things I you know by the way I'm sure you've done it as a book in fact you have done it as a book you know none of them were taught to you in college I suspect you're zero my zero percent sending none of them were taught to me tell me about your your book the greatest story ever told so I'm just going to frame it for everybody who's listening so you wrote this book you said that you would trade every Emmy that you've ever received for this book you've also said things along the lines of you've doubted your faith 75% of the time you also wrote this book in the jungle while filming with your son and you wrote it in a month and this book is about sort of retelling Jesus's life through five first person perspectives so outside of retelling Jesus's life obviously there was something that called you to write this book and you mentioned I didn't even touch on this piece that I'm not sure what your perspective is on faith and on God but I've also as I grow older tried to bring more God into my my house if that makes sense and it's not something I really grew up with like I grew up very very very secular but it's something that I've thought about more it's something that I've spoken about more with with Gina my fiance and we've tried to do it a little bit more we're not perfect but as you get older you've ever now you know now we're engaged and we're gonna get married probably not this summer probably next summer and then we want to have kids and and you realize that it's actually really important to have this in your in your household but everybody think everybody realizes this for a different reason and I'm curious what was your reason for writing this book even mentioning that it was important to you before we started recording obviously if you doubted your faith 75% of the time there was something that happened in your life I'm assuming that made you not want to doubt and want to bring God and Jesus into your life a little bit more so talk to me about this sort of the journey you went on the season of your life that you were in when when God was more important to you then I'm assuming when you were you know 20 25 30 years old yeah so first of all I really would give all those things all those other things you know summits or awards or amies you said you know all of those things are stuff you know we spend so much energy and focus of our lives accumulating these things building our identity again on these things but they they're shallow masters they are shallow masters and I don't know this has been different you know I've again and I've written a lot of books I've written over a hundred books now I'd give them all up in a heartbeat just for this one because this touches all of our lives and it's it's all of our stories wrapped up in in his story you know I like that quote that's what history is history you know I don't know faith I've never been very religious as such you know it's never grew up wanting religion who does you know those are rules and those you know always felt judged as a as a teenager whenever I met people of faith they always look disapproving they always look kind of like sour pusses and I don't know I was seeking life and laughter and friendship and freedom and it's taking me a lifetime to realize that is the beating heart of the message of Christ laughter freedom life love friendship risk rescue and uh but it's just so different from the sanitized version of Christ that I experience going to church as a kid you know it's all very smiley and nice and Christmas and activities and I saw this had no relevance this isn't making me strong or happy yet the more I discovered about him and I that's why I wrote the book from the experience of those who knew and best because every whatever it is whenever I studied him and looked at him and like away from everyone he came into contact with he changed for the better healed and and bought life and laughter and courage and I don't know I was just fascinated why did regular people just fight to get through the crowds just to touch the edge of his cloak and why were these religious elites so full of fear for about him and I don't know everything I loved he was he he was he was the one for the lost boys for the renegades for the outcasts and I kind of always felt hold on that's me I'm the shepherd you know I wasn't the Pharisee and you know although we've all got a bit of a Pharisee in us as well by the way but I don't know I felt like this guy was incredible and then at the same time he was saying he was he created the universe and was God and it was like hold on like hold on this is the words of a crazy man hold on what's going on and I found it intriguing and I wanted to discover and the the end result is it I found true peace happiness strength and freedom in in that connection to the Almighty and it's what he came to do and I I was stunned to say to he he said things I come to bring life life in all its fullness you know to set people free I've come to seek and save the lost and I thought hold on that was me I was a lost boy and now I'm like a proud lost boy and I love that so I don't feel any more religious in fact I feel less religious to be honest but I start every day on my knees not for a long just saying say help me for the day ahead be my strength I want to build on rock not on sand I want to have street foundations not full identities I want to have that streak of steel running through me I want to know peace in my heart I want to try and follow the light and the good things today I'm not a scared to say I need help and I'm not scared any longer to say sorry for things I've messed up which are many and that is faith and I keep it as simple as that I don't I don't complicate it beyond that but what I didn't anticipate was the effect this book would have you know and like I said I've written a lot of them but nothing's had the reaction that this has had and I get letters from every culture every country people of all faiths all ages from Muslims to atheists to Hindus and they all kind of say the same thing which is I had no idea of the real story of Christ of how beautiful it is and how powerful and relevant and you know that's like I say it was my story as well you know I a new story's like the nativity or the crucifixion or you know the good Samaritan maybe but I didn't ever thread it all together and realize how it can empower my life and actually you know hearing you say you're starting a family and it you know it's a beautiful there's this stage of your life to be seeking out the things that are going to be glue for your family seek out the things that are going to provide real depth and strength for your family and you know what faith has been that for me I've tried to do it on my own and you're weaker and you're more dysfunctional I see it all the time you know and the faith is is light and glue and is a great thing to have as you start out on that adventure so I encourage you oh do is a success story partner now before I say anything else just let me get the pronunciation right because they told me they like five times I need to get this right it is oh do oh do here's why I actually care about this one a few years ago I was running my company with a video editor one city a designer in another city I had a VA overseas every Friday night I was logging into three different platforms to pay them it was different fees different invoice formats a google sheet I was updating at midnight the track who got what that was my payroll oh do is the platform I wish I'd had five years ago it's not a tool it's basically an operating system for a business accounting invoicing project management inventory HR there are over 45 applications all connected all running on one platform and here's the part that got me the same platform that runs your books can also build your website e-commerce signatures the whole stack it's one login one source of truth and the kicker is at the first app it's free for life unlimited users 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somebody to figure it out AI this is what AEO is answer engine optimization hub spot AEO helps you show up in those moments with the right answers that your buyers and your customers are looking for it could be before the first click before the first form fill that's the moment hub spot AEO is built for so check out hub spot.com to learn more about AEO hub spot is the agent to customer platform for growing businesses what would you say to someone because you're I mean before before writing this book you were not known as somebody who spoke about faith and religion so what would you say to somebody who is turned off by more traditional religion when they listen to you speak about writing about Jesus and writing about from these people's perspectives about how the tea impacted their lives and God what is what is the the the wisdom you were trying to part on that person about how faith has helped and changed your life well first of all I gave up long ago trying to convince anybody of anything you know like you know I mean that covers so many different areas you know like I started one walk around years ago and bare feet you know because I just fell to with this is good and natural or jumping in ice cold water long before it was like trendy to do or you know having sun on my face because I know it felt right and half the people saying you got to wear sunscreen and you got to wear shoes and you got to do like I gave up long ago telling people how to live you know I think all you can do is live your life and speak from experience about what has helped you so I speak from that that experience and that covers faith for me as well it's like this has been that glue and that that rock and that streak of steel but I kind of think also I'd say sort of it's so easy to throw the baby out with the bath water in life in when it comes to faith because so many of us had such you know bad experiences of organized religion certainly you know I mean many people have had terrible experiences there and I was I was amongst that growing up you know it was incredibly boring and everyone was spoke latin and it was you know pastors in white casserox and it was just like this is I'm out you know so it's easy to throw the baby out with the bath water and time and life and experiences now I now see through that I actually do get a church a beard and I kind of enjoy and I see through all of that stuff but to beyond that you know so it's kind of like you don't need to throw the baby out with the bath water let the bath water out to get rid of all of that bad stuff the stuff that it's not going to serve you well but the heart the heart of Christianity is a freeing and powering relationship with your mighty there's based on love and forgiveness and nothing that you can earn no matter no matter how many good deeds or good thoughts or you know you you it's all an awful short you know the message of Christ is that we all need rescuing and that's been very powerful for me in my life to allow me to kind of just try and be true and live who I am not not worry about failing and not worrying about being that hero as we talked about earlier you know just being able to be true is a very freeing good thing I often speak about how true success or fulfillment or happiness is actually sort of comprised of five buckets and I'm sure there's many others but what I speak about is yes you have to make some money to support your life but then you have to focus on physical health mental health your relationships and then your spiritual health as well and obviously I think you've actually just by chatting with you for like you know whatever we chatting for like 30 40 minutes now I like how you actually live something that I believe in which is you sort of you sort of made sure that none of those buckets have deteriorated as you focus on your career and now like the spirituality bucket is the most recent one but I actually want to switch and pivot to another bucket which ties into something that you're working on right now the health and wellness bucket you speak about obviously mental health and wellness being a current epidemic but also physical health and wellness and I know that this has led to your most recent company modern savage and explain to me sort of the the thesis that you have about health wellness nutrition why you started this company what problem you're trying to solve because you you touch on it right before we started there's so much information about health and wellness online right now that I think that people are incredibly confused about what to do and what to eat and how to live and just talk to me about your experience just focusing on that health and wellness bucket and and what modern savage is trying to accomplish well again I come over from a place one can only speak from experience because as you say there's so much conflicting things out there and it's very hard for people to know where to go but I've just learned one thing in my life that covers everything and it's listened to nature nature knows best the nature wants to heal you and I think so much of our dis ease and disease and ill health comes for when we separate ourselves in nature and if you look at the modern food system it's totally broken you know what it has actually done is separate us from nature you know even things like sort of the goodness of an orange is something like sort of a thousandths of a goodness it was a hundred years ago you know the nutrients are stripped out of soil through all of the farming practices and and therefore it becomes very hard to get good nutrients into your body and then you throw into the mixer process food staff and the and there's protein bars everyone thinks are great and all these you know and like you wonder why so many people struggle with physical and mental health you know we've become so separated from what has fueled us for millennia you know for thousands of years we we're we're highly tuned to thrive in nature and when you take us out of it whether it's a food we put in the body how we live our lives you know all of these different elements if you stop moving if you stop challenging yourself if you have no good relationships if you have too much phone time too much blue light you know you throw all of these things together and wonder why people are struggling but such a big part of it is nutrition and we started modern savage and this is this is like really I think it's going to be a real life project for us this because we just wanted to provide a really simple way of putting all that nutrient goodness that you know you get from organs and you know this is a whole bison organ supplement with everything you need in it so it's putting all that nutrient density that we know you get from liver kidney spleen lungs heart testicles brain yeah all these things that none of us eat but our ancestors for thousands of years thrived off and valued and and kind of you know honored so much because they knew the the nutrient density it gives you we've just tried to make it really simple put all the good stuff into it and this you know this isn't just for athletes this we're trying to provide speak to families you know we want our partners to be strong we want our kids to be healthy we're aware that our kids are going to get you know subpar food when they're at school but that is just life you know you can't sugarcoat them too much you know it's just going to be busy or your partners traveling you just they're not going to have perfect food and we're just trying to make it easy something you can have every day a little scoop in your shake or with your yogurt or whatever and it's going to help you get that nutrient density of the bison organs so first in this class nobody's ever done bison organ you know protein supplement like this but already the feedback we're getting is incredible and and it powers me and it powers my family I love this you know that the five the five buckets that I mentioned I'll ask you when you hear that is this how you sort of structured your life right now it seems like you are focused on making sure that all those buckets are are maxed out to a degree is that what true success happiness fulfillment means to you well I think really it's one bucket that's how I look at it you know it's like it's like making a cake or really good you know you need all the ingredients and if you ignore one you know who who wants a cake without any maple syrup in it or you know it's like we need a bit of everything too much in your teeth are going to rot you know it's like saying with life if you only focus on the spiritual and you ignore the physical you're going to be in trouble you gotta know you need a bit of everything and that's a discipline of life with just allocating your emotional sort of time each day and physical time to make sure kind of you're investing in all of these and I see so many people like who wait until they're having a panic attack to realize actually they've never done anything to help their mental health you know all they wait until they're physically sick to ever kind of think about or maybe I should be putting better food inside my body or you know it's you know you a stitch in time saves nine is a kind of motto I try and live by in that sense like you invest a little bit of time in your physical health your mental health your spiritual health and and your relationships as you say and then you know you stand a fighting chance it's not gonna guarantee nothing terrible is ever gonna happen me it's not gonna mean you never have a mental crisis or you never get sick or you know but it just helps you to be on the front foot of life for when the storms come for when the battles come which as we said at beginning it's gonna happen because if you're in the in life and you're ambitious and you're going for big summits you're gonna have some big storms I wish more people understood this when I when I interview people I always say there's two kinds of people sit across from me because they're all financially successful nobody who at this point comes on this show is not built something meaningful and hasn't made some money but there's there's one person who has ignored everything except the money and then there's a one person who has made the money and kept everything else like he said they focused on one bucket that just comprises of all these different things and there's so much happier there's so much more fulfilled there's so much there's so much more at peace I always find people just chase after one of those buckets and they don't treat them as all important I find that they're always anxious like they they realize too late in life you know 50-55-60-65 that they left something behind and they're running out of grip yeah that's the problem is if it's money the bucket is money it's never enough I'm not I'm very rarely meet you know even billionaires you go it's enough it's like somebody it's that great quote I think it was Henry Ford who's asked well you know he was a rich man on earth at the time you know how much have you got to you know have you reached it how much money do you need for happiness and he said just just a little bit more you know and it's like that that bucket is never enough and I always think with money money is a very bad a very bad master but a good servant you know we must we must make money serve us to allow us to invest time love and energy in the people and the things we really care about you know to you know but it but if it's your master you know if you serve it you're always going to it's going to your heart's going to hurt you know and who was he said money's like manure it only works when it's spread around you've got to spread it so I don't know I like the fact that we pay money on this podcast on our episode we pay it lip service for a few minutes at the end because you know you get the other stuff right then you're going to be wealthy the real wealth we have is always in our relationships so most people listening to this are not going to survive a lot of the things that you've had to survive over your career but if you're going to give you have one last piece of wisdom or advice for somebody who's trying to survive life not not some remote jungle or mountain or anything like that but what is the thing because I know that you work with people in every part of society I mean you you've gone to prisons you've worked with billionaires actors what's the crisis that people are dealing with right now and what's sort of your wisdom on how to survive it well it's the same with whatever your arena is whether you're in a jungle or desert or boardroom or or single mom raising raising kids the rewards and the you know the the wins of life go to the dog in and the determined cast more than anything else that NGU never give up you know in here in here look at the great survival stories it's not the people who had the best knowledge or skills or you know we can all learn knowledge and gain skills you know the rewards in life go to the never give up as who those who just say never say die never give in you know it's it's a great thing about life is that this conquers everything you know and I think when we get a school we think that the rewards in life are going to go to the sportiest person because that's a guy that always got all the rewards at school or the rewards in life go to the clever guy because he got all the A grades but luckily when we hit life we realize very quickly the world's full of talented people who haven't achieved anything you know there's always a sportier or cleverer person that is not the currency of life the only currency of life is that doggy determination never give up never give in never say die you know and you got that it conquers everything and I love that because the other things are God given talents some people are good looking some people are clever some people are sporty it would be unfair in life if those are the measures of success but like God made us it is like it's actually what's going on inside and you can determine that you know you can build that never give up spirit by going for things by failing by getting back on your feet by putting a smile on your face when you know don't feel like it you know this is something you can build it's a muscle is he in a muscle and it's the most important one and I've seen it time and time again change lives change my life change people all around the world who kind of claw and fight because never give up his king