Lessons - She Was Told No Thousands of Times and Built a Media Empire Anyway | Jennifer Cohen - Author of Bigger, Better, Bolder & Host of Habits & Hustle

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In this lessons episode, discover why relentless commitment turns ordinary habits into extraordinary results.

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Understand how discipline, goal setting, and mental toughness transfer from fitness into business.

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Explore why consistency compounds over time and uncover how meaningful goals make it easier to stay committed when progress gets difficult.

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So two things, two sort of points that I want to touch on.

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Like one thing, I've always said this, and it's a version of what you just said, but like do anything for 10 years.

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And to your peers and your friends, you're going to be considered like quite successful at that thing.

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Like I don't care if it's like installing windows in a new house or you're starting a podcast or you're posting on social.

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Like do it for 10 years and look at the results.

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And you're probably going to be monetizing that.

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You're going to be making some decent money.

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You're going to turn into like a side hustler or a full time living.

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Like you just have to do it for 10 years.

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Like obviously you have to iterate an A-B test and keep trying different things.

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But I mean, like if you're moving in one direction and you have one goal for 10 years, it's very hard to fail at that thing.

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And you'll probably be known for being some sort of specialist at that particular thing.

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Well, this is what I think.

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I think the majority of people don't even try.

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So when someone actually tries more than once, your just pure numbers game, your potential and possibility for getting what that is, you know, kind of goes up already by a landslide, right?

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That's the bottom line.

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Most people don't even try.

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Most people give up after they don't get somewhere.

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They're not relentless in their pursuit.

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But you have to be relentless.

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You have to be obsessive.

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Like another quality, like where you were saying, well, how is it that you, you know, you said, or two things you're like, well, how is it that you have that mindset to even say, well, why not?

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There is like an, and I said to you, well, you have to have a level of entitlement.

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You also have to have a level of obsessiveness.

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You have to be obsessively wanting something.

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At the end of the day, if you want to lose weight and you, you will lose weight if you want it bad enough.

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Right.

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So this idea of like, well, I tried this and it didn't work and I did that.

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Well, you know what?

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I don't buy that.

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I think whenever and I use myself as an example, when I'm not really that interested in something or not that passionate about something or I don't really care enough.

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Yeah.

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Like my results are kind of like, yeah.

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And then I move on to something.

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But when I am super obsessed about something, I'm super like into it.

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There's like nothing that will like stop me.

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I become super tunnel vision.

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You have to be super tunnel vision to be successful.

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You asked me before we started this podcast, you're like, well, how did you get Tony Robbins?

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And you know how I got Tony Robbins?

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Because I asked him.

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constantly.

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I never gave up.

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And when one person didn't couldn't kind of help me, or he said no, in one way, or didn't respond, I figured out another person who may know who can have another angle where I can get in through, you know, the back door and that back door slammed on my face.

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So then I like dug a tunnel underneath.

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And, you know, there was a, you know, I couldn't get past that.

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So then I went to the other side.

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And I did like, there's like, you don't you have to be

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of ways to get to what your goal is and be relentless and be obsessive.

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And that's how you do it.

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And because, like I said, most people don't try that hard.

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Most people don't even attempt or they give up after they have one failure.

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you know, then that's why it doesn't happen.

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So the people who try over and over again, they're the ones who are going to have the success because it's attrition at the end of the day, right?

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Like I'm not giving up.

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So through attrition, I'm going to win before you because you gave up after like 20 minutes.

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I love, you know, there's so many, it's interesting.

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There's so many business and life lessons that can be derived from personal health, well-being, attainment to fitness goals, team sports.

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I love pulling over all the lessons that you learn from if somebody's successful in the gym and the mindset that it takes to be successful in the gym towards their gym goals.

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And then you take that person and if you put them in a business scenario, it's like the exact same mindset.

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And I love that.

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I also like talking to like the strategy that all these like, you know, football coaches deploy like for their teams that are so similar to how you lead people in a workplace and stuff like that.

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But just if you have thoughts on that, that would be cool too because...

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I'm so glad that you said that because it's interesting because, you know, I was talking about how people compartmentalize, right?

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So many people say to me, well, she's a fitness person.

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She's a fitness girl.

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How would she be able to do that?

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I mean, like, how can she do strategy for this Fortune 100 company when she does, like, squats and lunges with, you know, Becky on the side?

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Like, yeah.

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There's like a disconnect, right?

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But this is the interesting thing.

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Fitness to me was my foundation because what it taught me, first of all, people don't even realize that I went to school and all the other stuff and all the things I've done, but they are myopic in their thinking and think because I did a squat and I like aerobics or step class that your mind doesn't have the ability to kind of grow beyond that.

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But fitness to me was such a foundation because it teaches, it taught me, and it teaches people who do it seriously, goal setting, discipline.

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Discipline is a major thing that is overlooked, right?

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It takes a lot of discipline to go at something over and over again.

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It takes a lot of discipline.

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to stay on track and not veer off track because something is more shiny over there.

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It takes so much discipline to actually pursue constantly obsessively.

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So you learn the discipline, you learn the goal setting, you learn how, when you see progression or you see yourself progressing that like, that like, uh,

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positive mental confidence grows, right?

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It also takes a lot of mental toughness to go somewhere over and over again every single day when you are tired or when you are, you know, working so hard or where you're like not sleeping and like go and like keep working at the gym over and over again.

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Those things are getting up early, getting up early, eating, eating well.

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Like those are that's like such discipline that is such like it is it's all the things that are really important and transferable skills that you can utilize in business and truthfully are the most important.

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most important values and most important skill sets and fundamental values that you, that, that, that kind of, that kind of make people successful in their personal life, their professional life and everywhere else.

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So when people think, oh, just because she's a fitness girl, she's not able to do this or that.

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I will go into that scenario and,

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And I'll say, okay, well, let's see what happens.

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And I will outwork and outwin most of those people almost every single time because I've already have had that foundation from what fitness gave me.

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And it is the same with, that's why when you're saying coaches who are,

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team coaches for football or whatever, they are, they are throwing so much at these athletes constantly, like for high, like for human performance, like not giving up when you are tired and when you want to like, when you are exhausted or when you're sick or when you're just don't want to do it anymore, or the relentlessness that comes from all of that is such an important quality.

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And that's why when you, when people, if you actually look at a lot

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or top entrepreneurs in the world.

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I'm not saying it's obviously like everybody, but I'm saying if you look at like the, a lot of them really have a very, they honed in on their morning routine, their fitness routine.

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They are doing things to keep them on point because they know if they do that, it will help them with everything else in their life.

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Now, okay, so our goal was to talk about personal brand and partnerships.

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You haven't done any of that shit yet, but that's okay because this is good too.

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It's veered off a little bit.

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Is that okay?

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It veered off a little bit.

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We could do, yeah, I don't give a shit.

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We could do more of these.

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It doesn't matter to me.

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Okay, here you go.

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It's all good.

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Come back and talk about branding another time.

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We could totally do that.

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Okay, but you're sort of dovetailing into a really good point.

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So like habits.

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So this is all about habits.

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Now...

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Your podcast is called Habits and Hustle, which obviously habits is an important part of who you are.

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But I don't think – so now we've established like there's – the habits will lead to success.

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Patterns will all lead to success and processes will lead to success.

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But –

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People obviously have a super hard time committing to them because people are usually very hedonistic.

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They don't love getting like I'm going to take a gym example that you're going to appreciate in Canada in the winter, going to the gym before work and you're shoveling your driveway at like 430 a.m. so you can drive to like the good life at like five to six so you can like make it to the office and like, you know, this shit and it's it's not it's not fun.

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Right.

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So that's a certain type of that's a certain type of habit that gets ingrained because you have that goal that you want to achieve.

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It's a fitness goal.

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Now, how do you and I don't even know the answer because I used to do that.

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I used to do that.

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And I don't know how I got to the point where that was so important to me that I would do something like that.

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But how do you.

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How do you architect your mind so that the end goal, the mission is so important that you can build these habits?

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Because I feel like the goal to creating and maintaining successful habits is to have that end goal that's so important that you need to do the activities no matter what to get to that end result.

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Well, you know what it's called?

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It's called commitment, right?

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And you gave a really good example of like Toronto or Canada when you have to wake up early and like basically get the snow and the ice off of your car and drive to the gym and all that stuff.

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people don't even understand what kind of level of commitment that entails versus living in LA and just going outside and just doing your thing.

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But it was because of those harsher realities that kind of even made the level of commitment that much more strong.

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Thanks for tuning in.

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And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode.

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See you in the next one.