Jasmine Elizabeth - CEO of UBC Community | The Faith-Based Creator Who Built a 155K Community by Teaching People to Stop Wanting and Start Valuing

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You've said that there is a difference between wanting something and valuing it.

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What does that mean?

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Everybody wants perfect relationship, the business, the dream body, but not everyone values that.

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People avoid difficult moments, trials and tribulations, but trials and tribulations is what's going to help you be responsible, what God is giving you.

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Today's guest is Jasmine Elizabeth, entrepreneur, speaker, and faith-based personal development advocate.

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In this conversation, she explores the difference between wanting something and truly valuing it, how hardship and failure can shape what we value and why our identity and worth shouldn't be tied to success, money, or external validation.

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Were you happier when you had nothing?

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Yes, I was happier with nothing because I had peace in my life.

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And what happens when somebody is ambitious and wants it fast?

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Nothing is in our control.

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That is the hard part for human beings to surrender.

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It's not our will.

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It's God's will.

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MyFitnessPal is a success story partner.

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Now there's something that stops a lot of people from doing the one thing that would help them feel better in their day to day.

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Give them more energy, make them sharper, help them sleep better.

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I think we all want these things, right?

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It's tracking your food.

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It's not rocket science, but tracking your food, tracking what goes into your body is the single best way to feel better, to live a better life, to have more energy, to show up,

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better at work, better at home.

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And tracking your food is not weird, it's not obsessive, it's not something that only fitness influencers do.

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Because when you first hear, I track what I eat, it can sound like somebody who weighs every grain of rice and is panicking about a slice of pizza.

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That's not what this is.

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that's not what i do and i use my fitness pal what i do is i log what i eat and it shows me what's going on with my food and there's this misconception that if you log your food it's going to take up an hour of your day no they've nailed it and i've been using for context in my fitness pal app for years now it's one of the first tools i've ever used first apps i've ever used

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when I was on my own health and wellness journey.

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The reason being is because it's so simple.

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So they have a couple different ways to log food.

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Barcode scanner that handles any packaged products.

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You just scan it, it'll log it.

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They have voice logging.

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So I can say what I ate out loud.

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They'll log it.

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There's also meal scan where I can point my camera at my plate and it figures out exactly what's on my plate.

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And here's where the premium version of MyFitnessPal comes in.

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It breaks down my macros by meal, breakfast, lunch, dinner, snacks, all separate.

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And that's valuable info because the distribution of my food across my day matters just as much as the total.

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So if most of your protein is at dinner and you're running on coffee and carbs until 2 p.m., well, your body is going all morning and most of the afternoon without what it needs.

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So if you feel like garbage around 3 and 4, it's going to show you that.

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So MyFitnessPal gives you meal by meal breakdown.

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And the premium also has a food analysis that shows patterns across the week where you're consistent, where things start to shift when life gets busy.

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So all of a sudden, that mid-afternoon crash is no longer a surprise.

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You understand what you ate and you understand what you feel like garbage, or rather you understand what you didn't eat.

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It also connects with 40 fitness apps and wearables.

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So if you use a smartwatch or a workout app, your nutrition and your training are all in one spot.

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Think about it this way.

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You wouldn't call someone obsessive for checking their bank account, for paying attention to their expenses, for making sure they're not overspending or have all these subscriptions that they're not using if they're trying to save up to purchase a house, right?

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It's smart to have the right data.

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And people that check their bank account, they just want to know what's going on so they can make good decisions.

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This is the same thing.

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It's information about the one thing, food, that affects how you feel more than anything else.

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Because food is a foundation for your energy, for your sleep, for your weight, for your recovery, for your performance at work and at home.

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And you don't have to overhaul how you eat to get value from this.

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This is not about restriction or dieting.

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It's about having information.

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So do yourself a favor, start paying attention to what goes into your body.

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Go to podcasts,

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myfitnesspal.com and use code Scott.

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That's S-C-O-T-T, all uppercase letters for 15% off MyFitnessPal premium.

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One more time, that is podcasts.myfitnesspal.com, code Scott.

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You've said that there is a difference between wanting something and valuing it.

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What does that mean?

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I feel like everybody wants like really perfect relationship.

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Everyone wants the business, the dream body, but not everyone values that.

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And I feel like what I meant by that is when you value something, it's almost like,

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you've been through some stuff where you now realize, okay, like in order for my life to change, I need to really change the way I think, change the way my habits are, really change the paradigm and the beliefs that I have towards, you know, wanting something and, you know,

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for me going through something and then realizing, okay, I, like I've always wanted freedom but now I value it because I know what it's like to be on the opposite side of not valuing freedom and seeing how the, like destructive that has become.

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If you just want it,

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and you don't respect it, like respect and value, or almost like I'm using those words.

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Yeah, like biblically, I would say it would be like stewarding, like stewarding something that God has given you.

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Like that for me is like translates into valuing something that.

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The second you say that, I think about why, I think about what and how, sorry, most people operate in life and they always want and they always want and they always want.

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But once they get it,

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It doesn't seem like they've stewarded it.

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I've never used that word.

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But, for example, look at the person that gets money quickly.

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Yeah, exactly.

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They always wanted money.

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So why do you disrespect it once you get it?

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And then the people that take the time and do it the right way and work exceptionally hard...

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I mean, this is the reason why lottery winners go bankrupt.

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This is the reason even why, you know, like young athletes, they get huge signing bonuses at a young age.

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A lot of them don't end up well financially because they don't steward the thing that they got because they don't realize.

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I mean, yes, athletes work harder than lottery winners, but it's still it's so much so quickly.

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I'm even thinking about, you know, the person that not only gets the business, like, okay, so I don't think there's too many people that get quick success in entrepreneurship and business, but all the other ways that things come easy to them, like especially a relationship.

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Somebody worked out, you know, you found somebody who you love very young.

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And then you don't, you don't value that.

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And it's so funny because how, it's not funny, it's actually sad.

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How many times, how many times after, I'm only speaking from my side of the relationship, a guy would break up with a girl and then like a year later he wants her back?

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And he was cheating on her when he had her, but then he realizes that he really fucked up because he didn't steward it.

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Yeah, exactly.

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But if he's gone through relationships, breakups, been dumped because he's an asshole, well now finally when he's 35 or 40, finally he treats the relationship with respect, hopefully, because he stewards it now.

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So why can't we...

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do that right from the get-go.

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I feel like because people avoid hardship, people avoid difficult moments or trials and tribulations.

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And so I find that they run away from that, but really trials and tribulations is what's going to help you be responsible

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with what God is giving you, which is how you're going to value it, because you know what it's like to have worked your butt off to, or you know what you went through, had to come out of, and you don't want to go back there.

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So now you're valuing the freedom that you have.

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You're valuing the dream body that you have.

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You're valuing the relationship that you had.

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Your story, to back up a little bit, just to when you started posting and building your own business with UBC.

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So you wanted financial freedom for years.

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Yeah.

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Nothing happened.

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Maybe just give the audience an idea of where you came from because you didn't come from money.

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You didn't come from massive – there was no trust fund involved, right?

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Yeah.

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And something shifted.

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And then that shift allowed you to hit your first $10,000 month in the first six months of this mindset shift.

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So let's, let's tee up your origin story a little bit.

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What was going on before this shift between want and value?

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I didn't come from money.

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I was raised in an area where it was very low income homes.

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My mom worked multiple jobs just to get by.

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And we were raised on like it was nothing was ever enough.

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Like we always had to like really just save on certain things, save on toilet paper, like raise the

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the heat a little bit so we don't have like a high bill, electricity bill.

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So it was that was my entire life.

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And I realized, okay, like, how can I get more?

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I knew we didn't have enough.

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But I was like, okay, so how do we get more then?

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And so I was curious.

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And I seen entrepreneurship.

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And I started at the beginning on online business and network marketing.

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And I tried for two years,

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And the reason why that happened was because, again, wanted it but didn't value it, right?

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I didn't go through enough to really see like, okay, I'm in a hard situation in my life.

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I'm kind of like stuck on a...

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I'm, I'm, I'm, there's like, I can't have a backup plan.

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So I was like, I am the backup plan.

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So, but before that, I didn't have like that hardship for me to realize, like, I need to look inward and I need to trust myself before I was like, okay, throwing a fit, like if it didn't work, if I got rejected, and I got a no from someone that was trying to close, like, I would have the worst pessimistic mindset.

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I was so negative.

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And I,

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I was very entitled.

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I thought that the world owed me everything.

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I was like a spoiled brat back then.

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The mindset was horrible.

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And that made me quit because I was like, yeah, this is not working.

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I don't know why everyone keeps saying no.

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And it was a lot of ego kill, like ego, like taking down my ego and

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Yeah, I finally felt defeated.

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I quit.

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And I went back to working at the nightclub as a bottle service girl because it was like quick money.

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And I found my ex-boyfriend at the club, which is like the worst thing to do.

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Yeah, the toxic ex-boyfriend.

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And he painted me a beautiful picture of, hey, I'll take care of you.

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Hey, I have all of this showed me the nice, luxurious lifestyle.

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And I was like, wow, okay, maybe this is like the lottery ticket for me because I don't have to work my butt off.

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I don't have to figure it out myself.

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I can just pond my purpose off to him and it'll be fine.

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I thought...

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You know, back then, and it still is till this day, the world really teaches teaches a lot of women.

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Hey, find a rich man, find a rich man.

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That's that's the goal to find a rich man.

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And that's how I was like, the world was kind of like influencing me.

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So I was like, wow, like, OK, like I found a rich man and I got into it.

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Turned out it wasn't the best.

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It was actually, he robbed me of my peace.

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And that's when I started valuing peace over money.

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Because I had it all with him, but I really didn't.

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Like, it was like a false, fake reality of like, what...

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success is supposed to look like.

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And I was actually dying inside.

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Like it was very destructive, emotional, verbal abuse, and a lot of cheating and, and all that stuff and controlling relationships.

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So once I had enough, and I was like, Okay, I've lost myself, I don't know who I am.

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Like,

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I prayed to God for the first time.

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I didn't really have a relationship with him.

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And I surrendered it to him.

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And I was like, God, something's got to give.

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Like, this cannot be my life.

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And it's crazy because people would look at my lifestyle and glorify it.

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And I was ashamed to let them know because they were so like, they were so inspired by me.

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Like, how did you land a rich boyfriend?

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You know, and I just, I kept it to myself.

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But I was like, literally dying inside because it wasn't cut out the way I thought it was.

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And that was the moment where I realized like, now I actually value freedom because I went through all of that and it wasn't what I thought I wanted.

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Right.

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And so that's when I was like, okay, I need to turn it back around and be on my own backup plan.

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I can't pawn my purpose off to other people.

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I have to turn it back to inward to me so that I can learn how to figure it out myself so that I can learn how to trust myself to be able to do.

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get the life that I want.

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And that's the pivotal moment that changed everything.

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And it was a mindset shift of, okay, I can do this.

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I have no choice.

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I'm my own backup plan, and I'm going to figure it out regardless.

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And it was a mindset of survival.

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It was a survival mode mindset, which I don't like to teach on because ultimately it wasn't the right way.

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I was in survival mode, but it worked.

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But it's a reality.

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But it's a reality and it worked.

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And that's what made me get to my, in six months, I was like running for it.

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I got into network marketing and the online space.

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And for six months, I was like just in survival mode and living with him with all his negativity.

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So you're still with him.

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And you're like, okay, I got to find a way out.

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So this is like a survival mode kind of, not rock bottom.

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It was like my escape plan.

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Psychologically, you need to get out.

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It was an escape plan.

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I was like, okay, I'm going to stay here.

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And I'm going to build this business.

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And I'm going to get out of here.

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And I actually told him, I was like, if you don't change, I'm going to leave.

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Like, and he never listened.

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He was still the same.

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And yeah, I stayed for six months with like all the verbal, emotional abuse and cheating.

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And I was like, okay, stay focused, Jazz.

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Like, keep going.

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And honestly, like, yeah, like it worked in six months.

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It was crazy.

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I was in survival mode, but I made it happen.

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So the first business that you were building, was this the first version of what people see today?

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Yes.

214
00:14:56.946 --> 00:14:57.186
Yeah.

215
00:14:57.666 --> 00:15:06.451
Were you happier when you had nothing than when you had something, but it wasn't what you thought it was going to be?

216
00:15:06.791 --> 00:15:07.171
Yes.

217
00:15:08.152 --> 00:15:13.335
I was happier with nothing because I had peace in my life.

218
00:15:13.875 --> 00:15:31.634
When I had it all, it's almost like God needed to teach me this lesson because I just glorified this fake lifestyle of materialistic things and being attached, making it my, like it validating me if I had like the nice car or the nice purse and the nice car.

219
00:15:32.074 --> 00:15:37.597
It was like a validation that I needed to have that in order to be worthy of something.

220
00:15:38.017 --> 00:15:41.439
And then I got that and it was literally the opposite of that.

221
00:15:41.580 --> 00:15:47.583
And so I actually lost my peace, lost my sanity, lost my own way of living and thinking.

222
00:15:47.663 --> 00:15:57.469
And I realized I would have rather had nothing, have my peace and work towards my purpose.

223
00:15:57.689 --> 00:15:58.710
Because it was...

224
00:15:59.690 --> 00:16:01.612
It's purpose that fulfills you, right?

225
00:16:01.672 --> 00:16:03.694
Whereas here, I left my purpose.

226
00:16:03.714 --> 00:16:10.942
I pawned it off to him and I was like, okay, I'll just settle for this rich lifestyle and get verbally and mentally abused.

227
00:16:11.002 --> 00:16:11.583
Like, yeah.

228
00:16:12.224 --> 00:16:13.565
Just now I'm understanding your story.

229
00:16:13.805 --> 00:16:14.846
So your self-worth

230
00:16:15.647 --> 00:16:23.871
For a lot of your life, and I don't know what happened before this relationship, but a lot of your self-worth was connected to something that wasn't you.

231
00:16:24.972 --> 00:16:35.237
So with this relationship, you were probably connecting your self-worth to your image and perceived good life, even though it really wasn't when you look beneath the surface.

232
00:16:36.057 --> 00:16:45.402
But then you've also said, I'm assuming this is when your business was up and running and you're posting content for a period of time, you had your worth that was connected to the results of the business.

233
00:16:46.243 --> 00:16:52.506
So also not incredibly healthy because then when you have like a bad month or a bad week, you're like, okay, what's wrong with me?

234
00:16:53.827 --> 00:16:56.709
So, and I don't think this is that uncommon.

235
00:16:57.482 --> 00:16:58.743
No, everyone goes through it.

236
00:16:58.783 --> 00:17:03.387
I mean, when an episode flops, I'm like, fuck, what am I doing with my life?

237
00:17:03.407 --> 00:17:04.467
Right?

238
00:17:05.128 --> 00:17:16.337
And I guess the question and the advice hopefully you can pass on to people is how do you remove your worth from something else and actually place it on yourself and your value as a human?

239
00:17:16.477 --> 00:17:17.517
Because it's very hard to do.

240
00:17:18.338 --> 00:17:24.759
It's easier to say, like, oh, you know, your work is not your worth and how much money you make.

241
00:17:24.979 --> 00:17:27.900
But, like, it's very hard to do that in reality.

242
00:17:28.940 --> 00:17:33.321
So I learned to not make my mistakes my identity.

243
00:17:33.661 --> 00:17:42.682
That's the first thing where I disconnect, like, low months and mistakes or failures with my identity.

244
00:17:42.882 --> 00:17:44.403
I know it's easier said than done.

245
00:17:44.423 --> 00:17:46.363
So now let me break it down even more.

246
00:17:47.123 --> 00:17:48.224
It is a spiritual thing.

247
00:17:48.544 --> 00:17:58.911
So for me, growing my relationship with God has 100% detached me from where my validation comes from.

248
00:17:59.451 --> 00:18:07.776
So the four used to be, I would get validation from things like success, people, all the external things.

249
00:18:08.577 --> 00:18:15.882
Once I turned that into my validation comes from God, I was able to...

250
00:18:16.742 --> 00:18:21.645
like distinguish the two of like, okay, I'm having a low month, right?

251
00:18:21.845 --> 00:18:25.787
And I've had many low months, even like till this day, like entrepreneurship is up and down.

252
00:18:25.827 --> 00:18:30.449
Like we just have to understand that it's never like a straight line, you know, it's always up and down.

253
00:18:30.949 --> 00:18:33.691
And so now I'm prepared for those low moments.

254
00:18:34.271 --> 00:18:36.432
And obviously securing myself financially.

255
00:18:37.273 --> 00:18:44.937
But also like preparing myself when the low moment comes, my identity is still in what God,

256
00:18:45.697 --> 00:18:46.858
tells me who I am.

257
00:18:47.118 --> 00:18:47.939
I'm still chosen.

258
00:18:47.999 --> 00:18:48.880
I'm still set apart.

259
00:18:49.000 --> 00:18:53.623
I'm still God's child that will do something amazing in this life.

260
00:18:53.643 --> 00:18:56.105
A low month does not waver that.

261
00:18:56.225 --> 00:18:59.028
A low month does not take that away like, oh, you're not good enough.

262
00:19:00.652 --> 00:19:00.892
Yeah.

263
00:19:00.952 --> 00:19:02.733
So it's like, it's a very spiritual thing.

264
00:19:02.973 --> 00:19:08.694
Knowing that I have, let's say a failed post, I just know like, okay, well, let's try it again.

265
00:19:08.874 --> 00:19:09.674
This didn't work out.

266
00:19:09.994 --> 00:19:11.015
You aren't the failure.

267
00:19:11.575 --> 00:19:16.196
You're not the, like your mistake is, you're not going to put your mistakes into your identity.

268
00:19:16.256 --> 00:19:17.516
So let's see what works next.

269
00:19:17.556 --> 00:19:22.398
It's almost like it's, it's a quick fix when you don't attach your identity to these failures.

270
00:19:22.458 --> 00:19:23.958
It's like, okay, this is not me.

271
00:19:23.998 --> 00:19:24.838
I know who I am.

272
00:19:24.918 --> 00:19:27.579
So let's just try a different method and see what works.

273
00:19:28.218 --> 00:19:36.327
It removes you from the, it's like, it's like to think that your identity is attached to your income or your business success or someone else.

274
00:19:36.407 --> 00:19:37.428
It's, it's almost selfish.

275
00:19:38.229 --> 00:19:44.856
You say, who are you to say that, that just because something didn't work out, it's because of, it's because of you, like reframe it.

276
00:19:45.677 --> 00:19:46.818
So you have talents.

277
00:19:47.618 --> 00:19:54.021
You're using those talents to improve the world, to create wealth so you can continue on your mission.

278
00:19:55.762 --> 00:19:58.323
But ultimately, if it doesn't work out, it's data.

279
00:19:58.363 --> 00:19:59.344
Yeah, it's data.

280
00:19:59.504 --> 00:20:00.304
Exactly.

281
00:20:00.464 --> 00:20:01.525
And you just keep moving on.

282
00:20:01.805 --> 00:20:03.946
So where did your relationship with God come from?

283
00:20:03.986 --> 00:20:05.967
You said that there was a survival moment.

284
00:20:05.987 --> 00:20:06.347
Yeah.

285
00:20:07.468 --> 00:20:11.490
And that's when you, like, I mean, I'm just trying to think, like, when somebody is secular.

286
00:20:11.510 --> 00:20:11.610
Yeah.

287
00:20:12.558 --> 00:20:16.100
What's the thing that gets them to be like, I need to hit up God for a second.

288
00:20:16.141 --> 00:20:17.682
Life is like really going down the shit.

289
00:20:17.702 --> 00:20:25.427
So it was when the moment where I had lost myself in that relationship and I was outside on my balcony just...

290
00:20:27.441 --> 00:20:33.509
I believe that we are naturally created to, to depend on God.

291
00:20:34.090 --> 00:20:41.739
So it was like an instinct for me to like call out for him and be like, God, like something's got to give, like, I don't know what else to do.

292
00:20:41.779 --> 00:20:42.741
I don't have strength in me.

293
00:20:42.781 --> 00:20:43.562
Like, help me.

294
00:20:44.122 --> 00:20:45.965
I didn't, I've never done that before.

295
00:20:46.265 --> 00:20:51.150
It's just almost like I was so desperate, rock bottom, weeping, crying.

296
00:20:51.170 --> 00:20:55.635
Like I was, I would call it, I was at the end of myself.

297
00:20:56.115 --> 00:20:58.178
And that's when God met me there.

298
00:20:58.938 --> 00:21:02.002
And this is now, I know it's an act of surrender.

299
00:21:02.242 --> 00:21:03.023
And when you have...

300
00:21:03.603 --> 00:21:09.526
When you have surrendered, now God can use you to do his will for your life.

301
00:21:09.966 --> 00:21:10.866
And that's what happened.

302
00:21:10.906 --> 00:21:17.469
Because after I did that, I went to sleep, I got put on the passengers, I got put in the passenger seat of my life, and he took over.

303
00:21:17.909 --> 00:21:21.871
And in six months, I was trying to understand, how was this all happening?

304
00:21:21.891 --> 00:21:24.012
How am I so sure of the things that I'm doing?

305
00:21:24.052 --> 00:21:24.452
I wasn't.

306
00:21:24.992 --> 00:21:27.995
I had failed for two years trying to run a business.

307
00:21:28.435 --> 00:21:36.522
And when I surrendered to him, it was like he was giving me ideas, vision, and execution, like urgency to get this done.

308
00:21:36.562 --> 00:21:38.263
And everything was in alignment.

309
00:21:38.623 --> 00:21:40.305
And in six months, it happened.

310
00:21:40.465 --> 00:21:42.527
And at the time, I didn't even...

311
00:21:43.167 --> 00:21:44.068
know that it was God.

312
00:21:44.148 --> 00:21:46.531
I look back now and I'm like, this was all a God moment.

313
00:21:46.551 --> 00:21:52.739
That's when that was the act of surrender that happened for God to be able to use me and do what he needed to do.

314
00:21:52.799 --> 00:21:54.761
But back then I was like, oh, okay, it's working.

315
00:21:54.781 --> 00:21:56.203
I was, I was into crystals.

316
00:21:56.824 --> 00:21:58.185
I was into new age stuff.

317
00:21:58.506 --> 00:22:02.831
And, um, and I, I actually gave the glory to the crystals.

318
00:22:03.131 --> 00:22:04.873
I was like, oh my gosh, it's the crystals.

319
00:22:04.953 --> 00:22:07.416
It's the black rock of, I don't know.

320
00:22:07.476 --> 00:22:09.618
Like it was crazy, you know?

321
00:22:09.938 --> 00:22:10.859
And yeah.

322
00:22:11.080 --> 00:22:14.483
And then I had to learn another lesson.

323
00:22:14.503 --> 00:22:17.006
It's almost like God was like, okay, I almost had you.

324
00:22:17.026 --> 00:22:18.508
Why'd you have to go to the crystals?

325
00:22:18.768 --> 00:22:20.909
Like I got you, you know?

326
00:22:21.409 --> 00:22:23.050
And then I had to learn another lesson.

327
00:22:23.090 --> 00:22:25.752
And that second lesson was my burnout season.

328
00:22:26.172 --> 00:22:34.596
And the burnout season is when I actually found God and I actually committed to like wanting to know more about who the God that I serve.

329
00:22:34.916 --> 00:22:36.077
What was the burnout season?

330
00:22:36.237 --> 00:22:36.637
What happened?

331
00:22:37.238 --> 00:22:44.705
It was after being in survival mode because like I said, it works, but only for a short period of time.

332
00:22:45.205 --> 00:22:49.609
And so I burnt out during a season where I was like making a lot of money.

333
00:22:49.970 --> 00:22:50.850
Business was up and running.

334
00:22:51.251 --> 00:22:52.392
Boyfriend doesn't exist anymore.

335
00:22:52.579 --> 00:22:54.000
Boyfriend doesn't exist anymore.

336
00:22:54.020 --> 00:22:56.702
I was single, but single, but still unhealed.

337
00:22:56.762 --> 00:22:58.524
I didn't seek for healing at all.

338
00:22:58.544 --> 00:23:00.145
It was just like, okay, I'm having success.

339
00:23:00.165 --> 00:23:01.526
This is like, I'm healed.

340
00:23:01.566 --> 00:23:04.468
You know, you think you're healed, but really you still have a lot of issues.

341
00:23:04.548 --> 00:23:11.254
And I didn't realize that until, you know, I burnt out, was not happy with the purpose God gave me.

342
00:23:11.694 --> 00:23:14.816
I was actually very resentful to people.

343
00:23:15.977 --> 00:23:17.618
I didn't know how to steward them properly.

344
00:23:17.638 --> 00:23:20.020
I didn't know how to steward my money properly.

345
00:23:20.340 --> 00:23:24.884
And I was, I burnt out because I put all the weight on myself.

346
00:23:25.824 --> 00:23:26.345
Everything.

347
00:23:27.045 --> 00:23:28.546
Um, okay, you're not doing enough.

348
00:23:28.586 --> 00:23:29.347
You got to do more.

349
00:23:29.407 --> 00:23:30.408
So I lost sleep.

350
00:23:30.528 --> 00:23:31.849
I had only four hours of sleep.

351
00:23:31.929 --> 00:23:33.650
I gained so much weight.

352
00:23:34.270 --> 00:23:38.954
Um, was not like I was neglecting my entire life because I'm like, it's on me to figure it out.

353
00:23:39.014 --> 00:23:39.474
It's on me.

354
00:23:39.494 --> 00:23:40.395
It's always on me.

355
00:23:40.535 --> 00:23:42.116
I'm in charge of the outcome.

356
00:23:42.737 --> 00:23:48.361
And until I was like burned straight to the ground and I'm like, why don't I like what I do anymore?

357
00:23:48.701 --> 00:23:48.981
I did.

358
00:23:49.181 --> 00:23:50.542
I used to love it so much.

359
00:23:50.582 --> 00:24:01.450
It brought so much fulfillment for me to help women get out of the same situation that I was in because I would attract women who were in relationships and I would pull them out of it and help them make money for themselves.

360
00:24:01.891 --> 00:24:03.632
I was not inspired by that anymore.

361
00:24:03.652 --> 00:24:06.054
And so I was like trying to figure out what was going on.

362
00:24:06.514 --> 00:24:07.595
Why am I so burnt out?

363
00:24:08.475 --> 00:24:13.099
And yeah, it was a year that I did not do anything, really.

364
00:24:13.319 --> 00:24:15.661
I was I didn't want to I was not inspired.

365
00:24:15.721 --> 00:24:16.081
And then I.

366
00:24:18.303 --> 00:24:22.809
One of my best friends told me to come to church and I was like, I don't know.

367
00:24:22.849 --> 00:24:24.591
She's like, well, you're with me, so I'm going to bring you.

368
00:24:24.651 --> 00:24:26.374
I'm like, okay, all right.

369
00:24:26.614 --> 00:24:32.522
And then so I go and then that's when I really started to be curious.

370
00:24:32.782 --> 00:24:34.824
And I started seeking that curiosity.

371
00:24:35.345 --> 00:24:44.974
And then everything was revealed that, hey, like you're in charge of being obedient and like, which is translated in being disciplined and taking action.

372
00:24:45.074 --> 00:24:46.415
That's what you're in charge of.

373
00:24:46.815 --> 00:24:49.097
But what God is in charge of is God.

374
00:24:49.678 --> 00:24:50.358
the outcome.

375
00:24:50.679 --> 00:24:51.960
He's in charge of the outcome.

376
00:24:52.540 --> 00:24:57.864
And so, um, that's when I realized like, wow, like I can't be this independent woman.

377
00:24:57.944 --> 00:25:02.847
I actually have to be dependent, not on people on God.

378
00:25:03.307 --> 00:25:07.110
And so when I was like, I was like mind blown, he started to transform me.

379
00:25:07.130 --> 00:25:10.252
And I started to see how my life, I started to be fulfilled again.

380
00:25:10.292 --> 00:25:12.254
Like with what I do, I love what I do now.

381
00:25:12.294 --> 00:25:14.215
Like I know how to steward people properly.

382
00:25:14.275 --> 00:25:16.296
I know that, um, um,

383
00:25:17.217 --> 00:25:23.963
Yeah, like it just the love for my purpose came back after realizing like, wow, I don't have to put everything on me.

384
00:25:24.143 --> 00:25:25.764
Like you're not meant to carry all the weight.

385
00:25:25.844 --> 00:25:30.788
It was back to the thing of your self-worth being tied to the work that you do.

386
00:25:31.749 --> 00:25:34.832
And then God was like the unlock that made you realize.

387
00:25:35.345 --> 00:25:37.527
He's like my second business partner.

388
00:25:37.567 --> 00:25:42.072
Like I'm in charge of the obedience and the taking action.

389
00:25:42.092 --> 00:25:43.394
He's in charge of the outcome.

390
00:25:43.414 --> 00:25:45.776
And that's how I operate till this date for my life.

391
00:25:46.237 --> 00:25:49.000
This AI project is a God vision too.

392
00:25:49.541 --> 00:25:54.986
I was struggling because personal branding is so broad and like...

393
00:25:55.607 --> 00:26:00.268
It has been harder than ever this year for people to overcome barriers.

394
00:26:00.388 --> 00:26:02.448
And I see it and it's like more and more.

395
00:26:02.528 --> 00:26:06.969
It's like, oh, fear of being seen, camera anxiety, not being good enough, comparison.

396
00:26:07.569 --> 00:26:13.091
People are going towards perfectionism instead of being authentic because of what they see on social media.

397
00:26:13.431 --> 00:26:14.971
So there's all these barriers.

398
00:26:15.031 --> 00:26:20.792
And I'm like, God, like, just give me one solution that's going to help them overcome these barriers.

399
00:26:20.912 --> 00:26:22.433
At least camera anxiety.

400
00:26:22.453 --> 00:26:24.593
I'm like, give me one solution for them.

401
00:26:24.633 --> 00:26:29.317
for camera anxiety, even though there's a million other barriers, just give me one solution for camera anxiety.

402
00:26:29.857 --> 00:26:31.078
And I remember I was like surrendering it.

403
00:26:31.098 --> 00:26:32.519
Okay, God, I'm still here.

404
00:26:32.699 --> 00:26:34.000
I'm going to be obedient.

405
00:26:34.040 --> 00:26:36.122
I'm going to continue to run my business.

406
00:26:36.702 --> 00:26:38.784
But I'm waiting for you to give me a word.

407
00:26:39.064 --> 00:26:41.446
And it was two weeks where I didn't hear a word.

408
00:26:41.686 --> 00:26:43.067
And I was still obedient.

409
00:26:43.107 --> 00:26:45.449
I was like, okay, I'm still gonna run my business.

410
00:26:45.489 --> 00:26:49.412
I'm still gonna do the coaching calls and everything.

411
00:26:49.872 --> 00:26:51.193
And finally, he gave me

412
00:26:52.414 --> 00:26:58.377
a word for storytelling and mixing it in with these cinematic AI videos.

413
00:26:59.218 --> 00:27:04.481
And he, it was literally, he knocked down all the barriers because this knocks down all the barriers.

414
00:27:04.761 --> 00:27:08.183
Camera anxiety, not having the perfect studio.

415
00:27:08.263 --> 00:27:11.805
You can do it like in, it's crazy what AI can do.

416
00:27:11.925 --> 00:27:17.067
But now we use AI as a tool to be able to tell stories.

417
00:27:17.127 --> 00:27:19.028
And that's how you connect with your audience.

418
00:27:19.088 --> 00:27:19.989
And yeah,

419
00:27:20.249 --> 00:27:27.612
I just had one more thought on God and I've said this a few times, but you brought up a different angle that I thought was interesting.

420
00:27:28.212 --> 00:27:38.496
So I've always said that when society becomes secular and there's no traditional version of God in somebody's life, something else becomes God to them.

421
00:27:38.636 --> 00:27:38.916
Yes.

422
00:27:39.617 --> 00:27:42.698
So for you at one point, like I say this.

423
00:27:45.258 --> 00:27:54.088
to draw a comparison, not literally, but for you at some point, like what you were worshiping was a relationship and then it was crystals and then it was income and business success.

424
00:27:54.489 --> 00:27:56.131
And people have other versions of God, right?

425
00:27:56.171 --> 00:27:56.751
So they have...

426
00:27:57.547 --> 00:28:01.189
These are not the worst things that you could actually worship.

427
00:28:01.209 --> 00:28:03.250
They're not good to worship anything outside, but they're not.

428
00:28:03.630 --> 00:28:10.134
People can worship alcohol and adultery and have all these vices.

429
00:28:10.835 --> 00:28:12.315
Vices, a.k.a.

430
00:28:12.656 --> 00:28:13.876
like something that you worship.

431
00:28:13.936 --> 00:28:15.497
So they replace traditional God.

432
00:28:15.837 --> 00:28:21.301
And also when you have a very secular society, I think there's two other things that you miss out on.

433
00:28:21.361 --> 00:28:22.982
There's a lot, but there's two main things.

434
00:28:23.102 --> 00:28:24.602
One, you miss out on traditional community.

435
00:28:24.622 --> 00:28:25.503
Yeah.

436
00:28:25.683 --> 00:28:40.108
And the other thing you miss out on, regardless of what religion you actually subscribe to, all religions create this environment where you are sort of alone with your thoughts, whether or not it's going to church or going to synagogue.

437
00:28:40.128 --> 00:28:41.588
It doesn't really matter.

438
00:28:41.688 --> 00:28:45.110
It's always about being alone with your thoughts and thinking deeply.

439
00:28:45.210 --> 00:28:48.611
And in a world that's so noisy, I think that's incredibly important.

440
00:28:48.691 --> 00:28:49.851
Very important, yeah.

441
00:28:57.500 --> 00:29:02.803
on the fact that society is more secular and, and how you see that hurting people.

442
00:29:02.863 --> 00:29:06.024
This is not technically a religious podcast.

443
00:29:06.084 --> 00:29:15.749
We see people of business, but I always say in life, um, you can go after business success and make money because those other buckets that you want to make sure are never empty.

444
00:29:15.769 --> 00:29:20.032
So physical health, mental health, uh, relationships and the last one being spirituality.

445
00:29:20.052 --> 00:29:20.112
Um,

446
00:29:21.252 --> 00:29:28.157
I think that when spirituality is completely out of your life, I don't think those people are thriving and happy and fulfilled.

447
00:29:28.177 --> 00:29:29.678
And I see a lot of issues with that.

448
00:29:30.079 --> 00:29:43.328
But anyway, so tell me what you believe about the secularization of society, why God is important outside of just, you know, celebrating Christmas or Yom Kippur or Eid.

449
00:29:43.728 --> 00:29:47.771
Like, why is God important for somebody to bring into their life for their business?

450
00:29:47.791 --> 00:29:47.931
Yeah.

451
00:29:48.375 --> 00:29:50.976
a sense of purpose and fulfillment.

452
00:29:51.636 --> 00:29:58.557
People are always chasing that, like fulfillment and purpose, but they chase it and go towards the wrong things.

453
00:29:59.198 --> 00:30:00.738
I call it counterfeit.

454
00:30:00.958 --> 00:30:02.058
It's short term.

455
00:30:03.279 --> 00:30:05.759
And I find that the world is big on this.

456
00:30:06.479 --> 00:30:14.101
And if they see it's not working in relationships, okay, I'm going to hop on the next thing that I'm going to idolize, like money, income,

457
00:30:18.602 --> 00:30:19.082
all of that.

458
00:30:19.122 --> 00:30:20.363
And it's always short lived.

459
00:30:20.443 --> 00:30:28.365
And it's, it's, it's so destructive, because we live in such a self centered, selfish world.

460
00:30:28.485 --> 00:30:29.546
It's all about me, me, me, me, me.

461
00:30:29.566 --> 00:30:42.950
And, and I find that that's what the world trains you to be that you it's, it's you and your ways, even like the manifestation, like world, it's always about like, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you're, you

462
00:30:43.130 --> 00:30:45.593
Like you can manifest anything.

463
00:30:45.893 --> 00:30:50.057
You are the one that's going to give power to the dream life.

464
00:30:50.097 --> 00:30:52.059
Like you have to say, I am a millionaire.

465
00:30:52.419 --> 00:30:53.400
I am confident.

466
00:30:53.680 --> 00:30:54.441
I am this.

467
00:30:55.081 --> 00:30:59.305
And, and draw, draw, draw out your vision board exactly how it is.

468
00:30:59.386 --> 00:31:00.687
Put a timeline to it.

469
00:31:01.227 --> 00:31:06.753
And it's so self-destructive because that's not how life operates.

470
00:31:06.893 --> 00:31:07.233
Right.

471
00:31:07.413 --> 00:31:09.155
You are on God's timeline.

472
00:31:09.415 --> 00:31:16.321
If God wants you to do whatever it is, like get this dream life, it's going to be on his timeline.

473
00:31:16.581 --> 00:31:17.882
It's not going to be on your timeline.

474
00:31:18.022 --> 00:31:19.243
You are not your own God.

475
00:31:19.664 --> 00:31:23.047
And so this world trains us to be our own God.

476
00:31:23.087 --> 00:31:30.553
And that's why we always set ourselves up for disappointment because we're always like, okay, timeline to have a baby at...

477
00:31:31.794 --> 00:31:45.057
by 30, if I don't have it at 30, I'm literally washed up grape, like might as well just, you know, just settle for adoption, you know, and it's like, it's crazy, because that's what we, it's a very spiritual world.

478
00:31:45.157 --> 00:31:47.838
If there is a God, there's also an enemy, there's also a devil.

479
00:31:47.978 --> 00:31:54.439
And the prince of this world is the devil, and he's the one that influences that.

480
00:31:54.679 --> 00:31:56.220
And he wants us to

481
00:32:02.762 --> 00:32:04.803
the one and true God, the only God, you know?

482
00:32:05.123 --> 00:32:06.384
Plot is a success story partner.

483
00:32:06.584 --> 00:32:08.786
Now, I spoke about Plot a few episodes back.

484
00:32:08.846 --> 00:32:14.170
This is the AI-powered device that captures your conversations, turns them into transcripts, summaries, action items.

485
00:32:14.330 --> 00:32:18.172
And I wanted to come back to it because I keep finding new ways that this thing is incredibly useful.

486
00:32:18.493 --> 00:32:21.735
Last week, I sat down with a potential sponsor at a coffee shop.

487
00:32:22.055 --> 00:32:27.016
And we were going back and forth on deliverables, timelines, pricing, a lot of details and a lot of numbers.

488
00:32:27.116 --> 00:32:30.757
And normally after a conversation like that, I'd open my notes app on my phone.

489
00:32:31.157 --> 00:32:32.377
I try to write everything down.

490
00:32:32.417 --> 00:32:37.459
I remembered and I'd probably get about 70% of it, but the other 30% would be gone.

491
00:32:37.939 --> 00:32:41.080
Usually the small details that end up mattering a lot later.

492
00:32:41.300 --> 00:32:46.901
But this time with their permission, I had the note pin S on my shirt and I honestly forgot it was even there.

493
00:32:47.141 --> 00:32:51.602
So after the meeting, I opened up my plot app and everything was already laid out the full transcript of

494
00:32:51.662 --> 00:32:55.345
clear summary, the key numbers we discussed and the follow-ups I'd agree to.

495
00:32:55.405 --> 00:32:58.868
And I could even ask Plod, what pricing did we discuss or what were my next steps?

496
00:32:59.048 --> 00:33:00.590
And it pulls up the answer right away.

497
00:33:00.750 --> 00:33:02.952
I didn't have to reconstruct the conversation from memory.

498
00:33:03.212 --> 00:33:04.933
And that's the part that I keep coming back to.

499
00:33:05.013 --> 00:33:11.158
I'm not splitting my attention in meetings between being present in the conversation and trying to document and remember everything.

500
00:33:11.399 --> 00:33:16.463
I can just focus on the person in front of me, knowing that the important details will be there afterwards.

501
00:33:16.643 --> 00:33:17.824
And remember, they do have two products.

502
00:33:17.844 --> 00:33:20.186
So the Note Pro magnetically attaches to the back of your phone.

503
00:33:20.206 --> 00:33:21.027
It's great for calls.

504
00:33:21.327 --> 00:33:26.571
And the Note Pin S clips or magnetically attaches to your shirt, making it ideal for in-person conversations.

505
00:33:26.851 --> 00:33:29.213
And you can choose between them depending on the situation.

506
00:33:29.253 --> 00:33:34.598
So if you spend a lot of your day in conversations and you're tired of losing important details, go check it out.

507
00:33:34.838 --> 00:33:39.422
Go to plod.ai slash success and use code success for 15% off.

508
00:33:39.442 --> 00:33:42.724
That's plod.ai slash success and use code success for 15% off.

509
00:33:43.665 --> 00:33:45.366
Odoo is a success story partner.

510
00:33:45.386 --> 00:33:47.407
And remember that is pronounced Oh do.

511
00:33:47.507 --> 00:33:51.388
Now I want to tell you something that happened to me recently that I think a lot of you will relate to.

512
00:33:51.669 --> 00:33:54.910
I was trying to send a quote to a client and this should be simple, right?

513
00:33:55.030 --> 00:33:59.072
Except the pricing was in one tool and the contact info was in another tool.

514
00:33:59.392 --> 00:34:01.873
And the last conversation that we had was in a third tool.

515
00:34:02.053 --> 00:34:05.895
And then I spent something like 20 minutes pulling it all together for one quote.

516
00:34:06.095 --> 00:34:06.735
And that's the thing.

517
00:34:07.115 --> 00:34:09.456
Each tool works fine on its own.

518
00:34:09.876 --> 00:34:11.736
The problem is that they don't talk to each other.

519
00:34:11.937 --> 00:34:14.617
So you become the person connecting everything.

520
00:34:14.857 --> 00:34:16.118
You become the integration.

521
00:34:16.278 --> 00:34:20.079
You're the one copying numbers between tabs and making sure everything matches.

522
00:34:20.239 --> 00:34:21.899
But that's what Odoo fixes.

523
00:34:22.080 --> 00:34:24.280
It puts everything on one platform.

524
00:34:24.360 --> 00:34:33.463
So I'm talking accounting, invoicing, CRM, inventory, HR, project management, your website, e-commerce, e-signatures, over 45 apps, all connected.

525
00:34:33.603 --> 00:34:37.666
When something happens in one place, every other place already knows about it.

526
00:34:37.846 --> 00:34:40.527
So you're not updating three systems every time you close a deal.

527
00:34:40.908 --> 00:34:42.949
And the pricing is the part that surprised me.

528
00:34:42.969 --> 00:34:46.631
The first app is free for life, unlimited users, hosting included.

529
00:34:47.052 --> 00:34:49.773
One subscription after that unlocks everything else.

530
00:34:50.074 --> 00:34:54.316
So if you're spending your time connecting tools instead of actually doing the work you have to do, go check it out.

531
00:34:54.596 --> 00:34:55.257
Links in the show notes.

532
00:34:55.557 --> 00:34:57.379
My fitness pal is a success story partner.

533
00:34:57.439 --> 00:35:00.162
So people always ask me how I have time to track what I eat.

534
00:35:00.482 --> 00:35:02.004
Daily podcast, newsletter.

535
00:35:02.184 --> 00:35:03.425
I run a full marketing agency.

536
00:35:03.445 --> 00:35:04.286
My days are super full.

537
00:35:04.306 --> 00:35:06.288
And honestly, that's exactly why I do it.

538
00:35:06.408 --> 00:35:10.973
See, when you're running that many things, you can't afford to have your energy be inconsistent.

539
00:35:11.153 --> 00:35:15.878
Food is a foundation for energy, for sleep, for your weight, for recovery, for performance.

540
00:35:16.298 --> 00:35:19.001
And the days that I'm not paying attention to it, I feel it.

541
00:35:19.181 --> 00:35:22.184
The MyFitnessPal app makes tracking what you eat a non-issue.

542
00:35:22.204 --> 00:35:23.165
It removes all the friction.

543
00:35:23.326 --> 00:35:24.487
I just say what I ate.

544
00:35:24.527 --> 00:35:25.988
I can voice log it and it's done.

545
00:35:26.289 --> 00:35:29.892
Or I can point my camera at a plate with MealScan and it figures out what's there.

546
00:35:29.932 --> 00:35:31.574
I'm not sitting around entering ingredients.

547
00:35:31.874 --> 00:35:33.256
The app does the work for me.

548
00:35:33.476 --> 00:35:35.817
And it connects with over 40 fitness apps and wearables.

549
00:35:36.077 --> 00:35:39.599
So my training, my steps, my nutrition, it all goes to one place.

550
00:35:39.839 --> 00:35:44.041
One picture of what's happening instead of having to piece everything together or just go by feel or vibe.

551
00:35:44.081 --> 00:35:46.122
See, the whole thing takes seconds, not minutes.

552
00:35:46.402 --> 00:35:52.104
So go to podcasts.myfitnesspal.com and use code SCOTT, all uppercase, for 15% off My Fitness Pal Premium.

553
00:35:52.384 --> 00:35:55.706
That's podcasts.myfitnesspal.com, code SCOTT.

554
00:35:55.926 --> 00:36:01.834
And what happens when somebody is ambitious and wants it fast?

555
00:36:02.315 --> 00:36:05.099
That message will make it seem like it's completely out of their control.

556
00:36:05.497 --> 00:36:06.598
Yeah, because it is.

557
00:36:06.718 --> 00:36:09.200
Nothing is in our control.

558
00:36:11.182 --> 00:36:17.928
I feel like that is the hard part for human beings to surrender is it's not our will.

559
00:36:18.448 --> 00:36:19.589
It's God's will.

560
00:36:19.849 --> 00:36:23.172
He will give us what we need, not what we want always.

561
00:36:23.593 --> 00:36:25.895
And we have to just be okay with knowing that

562
00:36:27.630 --> 00:36:41.876
we serve a big God and whatever, for me, for example, every time, even when I didn't have a relationship with him, like I go back to thinking like, okay, everything that I've come out of that I've like sought out for God, it's always been bigger and better.

563
00:36:42.196 --> 00:36:46.618
Like, I didn't even think that I would ever be this, this entrepreneur that was never in my books.

564
00:36:46.678 --> 00:36:50.800
Like I thought I was just going to be on social media.

565
00:36:51.940 --> 00:36:52.861
make money online.

566
00:36:53.001 --> 00:36:56.483
I didn't think I was going to have this big brand ever.

567
00:36:57.023 --> 00:36:58.284
And so I always look back at that.

568
00:36:58.324 --> 00:37:04.868
Like God always has bigger plans that you have, you don't can't even imagine like your, your own self.

569
00:37:04.908 --> 00:37:10.892
And so I always believe that, that you might not see it right now, but God is going to give you what you need in the moment.

570
00:37:11.572 --> 00:37:12.373
not what you want.

571
00:37:12.653 --> 00:37:14.455
And, and we just don't know any better.

572
00:37:14.635 --> 00:37:21.240
Every time I thought I knew better, it's always, always, always just never gone the way that I wanted it to be.

573
00:37:21.701 --> 00:37:23.562
And it's been like pain and destructive.

574
00:37:23.602 --> 00:37:29.987
So now I'm just like, you know what, God, every time I've chosen your way, the hard way, it's always come out even better.

575
00:37:30.588 --> 00:37:38.895
So that's the hard part that people can't surrender and admit is like it, like his will is always better than our own will.

576
00:37:39.474 --> 00:37:54.848
It's interesting because when you see how that plays out in real life, when you don't quit something because it doesn't work out, when you don't hold on to it so tight, like you're just like white knuckling this thing that you're trying to make successful.

577
00:37:56.475 --> 00:38:00.020
And then what that means is, you know, the cliche, like, enjoy the journey.

578
00:38:00.120 --> 00:38:00.440
Yeah.

579
00:38:00.621 --> 00:38:00.941
Yeah.

580
00:38:01.041 --> 00:38:02.343
That's really what you're doing.

581
00:38:02.804 --> 00:38:03.785
You're not getting stressed.

582
00:38:03.845 --> 00:38:09.392
But ironically, when you enjoy the journey for long enough, it actually does work out.

583
00:38:09.452 --> 00:38:13.658
Because if you do something, I've said this many, if you can commit to something for like 10 plus years.

584
00:38:14.439 --> 00:38:16.780
it's really hard for it to like not work.

585
00:38:16.820 --> 00:38:17.140
Yes.

586
00:38:17.800 --> 00:38:19.701
And it makes you flexible.

587
00:38:20.261 --> 00:38:24.483
Like it's just human beings are just so fixated on like this specific vision.

588
00:38:24.503 --> 00:38:27.964
And this person's vision is so small compared to God's vision.

589
00:38:28.325 --> 00:38:34.107
And it's like if you can just make yourself flexible and just, you know, not take it so personal and that everything that's happening is,

590
00:38:34.587 --> 00:38:39.249
It's cliche is meant is for a reason like it actually is.

591
00:38:39.309 --> 00:38:40.430
That's actually what it is.

592
00:38:40.590 --> 00:38:43.971
Everything that happened, it happens is for a reason, bad or good.

593
00:38:44.471 --> 00:38:45.932
And you bounce back faster.

594
00:38:46.112 --> 00:38:50.794
It's not like you dwell in the darkness of like, oh, my God, I'm so like, I can't do this.

595
00:38:50.834 --> 00:38:52.375
Like, I'm I'm a horrible person.

596
00:38:52.475 --> 00:38:55.256
It's you bounce back faster when you have that mindset.

597
00:38:55.507 --> 00:39:00.949
I want to talk about money because you, one of the things that you've said, which I thought was really interesting.

598
00:39:00.969 --> 00:39:05.491
We're talking about all the things that people have relationships with God, which is a good thing to have relationship with.

599
00:39:05.531 --> 00:39:10.092
People have a relationship with money, not always positive, but one of the things you said is money is energy.

600
00:39:10.112 --> 00:39:11.213
It's a nervous system game.

601
00:39:12.073 --> 00:39:13.053
So what does that actually mean?

602
00:39:13.894 --> 00:39:20.096
Money is energy in terms of like, if you are scared to make money, it's going to run away from me.

603
00:39:20.116 --> 00:39:21.336
Like you're, it's not going to come to you.

604
00:39:21.376 --> 00:39:21.576
Okay.

605
00:39:21.596 --> 00:39:22.717
So to play devil's advocate,

606
00:39:23.662 --> 00:39:24.763
Who is scared to make money?

607
00:39:24.983 --> 00:39:26.604
Explain that to me because I never understand that.

608
00:39:26.944 --> 00:39:36.029
When someone's trying to build a brand, let's say, for example, they have to put themselves out on social media, but they have all these limiting beliefs of like, oh, no, I don't look right.

609
00:39:36.049 --> 00:39:36.749
Oh, my gosh, my hair.

610
00:39:36.769 --> 00:39:37.610
Oh, my God, did I say that?

611
00:39:37.630 --> 00:39:38.290
I sound so crazy.

612
00:39:38.350 --> 00:39:47.816
It's like there's so much fear inside of them that the energy is never going to come to them because that's going to translate onto the people.

613
00:39:48.296 --> 00:39:51.458
And so people feel that when you are like...

614
00:39:52.598 --> 00:40:01.623
trying to be someone that you're not because you're, I don't know, it's like a mindset thing where they, they're just overthinking everything.

615
00:40:01.703 --> 00:40:02.824
They're there.

616
00:40:03.384 --> 00:40:10.728
It's okay to be nervous, but it's also like you can tell when someone is just looking at, it's like they're very surface level.

617
00:40:10.748 --> 00:40:14.670
They don't want to go too deep because they're scared of like sharing too much.

618
00:40:14.730 --> 00:40:15.050
Yes.

619
00:40:15.370 --> 00:40:17.912
Fear of judgment, fear of being seen, fear of like,

620
00:40:19.072 --> 00:40:46.082
the camera anxiety of like how they look and how they sound like all of that repels the world from you you know and that's kind of like how i i i would explain the nervous system so a couple different ideas in that thought so the first one is you have to heal your relationship with money and believe that it's possible for you to make as much as you are on the journey to make um and and you know i i jokingly said like who doesn't want to make money but i feel like that's real because

621
00:40:49.684 --> 00:40:53.647
what I do for a living now and how much money I make, I never thought that was like a reality.

622
00:40:54.107 --> 00:41:03.875
I wasn't scared of money, but it wasn't... Because it was almost impossible for me to even be scared of it because I wasn't even conscious of what's like a potential reality.

623
00:41:04.555 --> 00:41:04.956
Okay.

624
00:41:05.216 --> 00:41:05.936
If that makes sense.

625
00:41:06.437 --> 00:41:09.059
Because it just wasn't in my... Like, I never thought you can make...

626
00:41:09.079 --> 00:41:12.461
It's not in your, like, vision of like, yeah, you're right.

627
00:41:12.481 --> 00:41:13.242
Well, no, because if you...

628
00:41:14.033 --> 00:41:17.457
Can you imagine everybody around you, you know what they make annually?

629
00:41:17.637 --> 00:41:18.558
Like their salary, right?

630
00:41:19.138 --> 00:41:20.980
So could you imagine making that in a month?

631
00:41:21.541 --> 00:41:23.123
For most people, that doesn't make any sense.

632
00:41:23.723 --> 00:41:28.388
And even that is what some people make in a week and a day and an hour.

633
00:41:28.668 --> 00:41:31.992
If we're talking about really, really, really, you know, successful people.

634
00:41:32.672 --> 00:41:34.494
So I think that...

635
00:41:35.629 --> 00:42:00.320
understanding what is possible is the first thing so it's not for me it wasn't even fear it was just like not real yeah yeah same with me when I first started I thought I'm like if I could just make a thousand dollars a month so that my ex I didn't have to rely on my ex-boyfriend and have him complain about whatever the money that he was giving me if I could just make a thousand dollars like that

636
00:42:00.380 --> 00:42:01.340
That's all I want.

637
00:42:01.881 --> 00:42:03.581
And then it became a reality.

638
00:42:03.661 --> 00:42:07.843
And then it's kind of like you start to believe the possibilities.

639
00:42:08.243 --> 00:42:17.267
But then the second thing you're talking about is you almost sabotaging your own success by staying surface level, making yourself smaller, making yourself play like this.

640
00:42:18.668 --> 00:42:28.337
you know, this game at a level that's never going to actually impact the world, which is what you're talking about, like with brand, when people like are scared about jumping on camera or something.

641
00:42:28.357 --> 00:42:31.901
So the first problem is you don't believe that the money is real.

642
00:42:31.921 --> 00:42:33.922
Like it doesn't make sense to you conceptually.

643
00:42:34.183 --> 00:42:38.086
The second problem is that you self-sabotage and you're afraid of it because...

644
00:42:39.528 --> 00:42:41.571
You fear judgment, you fear whatever.

645
00:42:41.591 --> 00:42:47.320
And I always say to this stuff is like, it's just, again, so self-centered and selfish of you.

646
00:42:47.940 --> 00:42:52.247
To think about yourself, like you are being used by God to impact this world.

647
00:42:52.387 --> 00:42:53.288
And that's kind of like...

648
00:42:53.849 --> 00:42:57.570
how I train my clients of like, this has nothing to do with you.

649
00:42:57.630 --> 00:42:58.771
You're being used by God.

650
00:42:58.831 --> 00:43:03.953
Like, let him allow you to let him, like, allow him to use you.

651
00:43:04.093 --> 00:43:06.854
And it has nothing about it has nothing to do with you.

652
00:43:07.234 --> 00:43:10.255
Like be messy, be, be, make the mistakes.

653
00:43:10.275 --> 00:43:12.176
Like, actually, that's what people want.

654
00:43:12.196 --> 00:43:15.337
That's more authentic than trying to be perfect on social media.

655
00:43:15.937 --> 00:43:17.158
And yeah, so...

656
00:43:18.223 --> 00:43:26.467
Do you think it's harder to make money or to fix like a scarcity mindset?

657
00:43:27.107 --> 00:43:30.109
It's harder to fix a scarcity mindset.

658
00:43:30.349 --> 00:43:34.310
I find that, I mean, if you fix that, then you can make money, you know?

659
00:43:34.891 --> 00:43:42.014
So it's harder to fix the scarcity mindset because it's a lot of deep, deep healing in our work.

660
00:43:42.520 --> 00:43:49.125
It's like all this subconscious trauma and limiting beliefs and these ceilings that... Yeah.

661
00:43:49.525 --> 00:43:52.648
And our reality is shaped... Because our reality is shaped by the people around us.

662
00:43:53.489 --> 00:43:54.970
You must have felt this even moving from...

663
00:43:55.050 --> 00:43:56.171
I know, like, I'm also Canadian.

664
00:43:56.211 --> 00:44:01.054
Moved down from, well, Toronto before I came down here, even though I wasn't raised there for most of my life.

665
00:44:01.094 --> 00:44:07.539
But moving from Toronto to Miami, it, like, completely alters your perspective on what's possible.

666
00:44:07.559 --> 00:44:07.900
Oh, yeah.

667
00:44:08.220 --> 00:44:11.783
Like, I came to Miami and I made even more money.

668
00:44:12.283 --> 00:44:15.385
I have no doubt saying everyone that comes to Miami.

669
00:44:15.425 --> 00:44:15.906
Yeah.

670
00:44:16.026 --> 00:44:17.607
So and it is true.

671
00:44:17.627 --> 00:44:23.971
Your environment is such a huge thing for you to it's for you to have success.

672
00:44:24.492 --> 00:44:28.034
Even though I was able to do it in Toronto, it was very hard here.

673
00:44:28.535 --> 00:44:31.217
You're just around people who think the same.

674
00:44:31.757 --> 00:44:34.319
It's hard to find that in my city in Toronto.

675
00:44:34.620 --> 00:44:36.141
So you have over 600,000 on Instagram.

676
00:44:36.161 --> 00:44:38.982
You have 160,000 on TikTok.

677
00:44:39.522 --> 00:44:43.845
UBC has over 57,000 students total, which is insane.

678
00:44:44.585 --> 00:44:51.909
This has been done through, you've done about 45 hours of training with UBC, is that correct?

679
00:44:52.009 --> 00:44:55.550
And I think 469 videos.

680
00:44:55.771 --> 00:44:57.431
You co-founded this with Dre?

681
00:44:57.812 --> 00:44:59.752
Okay, cool.

682
00:45:00.453 --> 00:45:00.713
So...

683
00:45:02.314 --> 00:45:03.996
All of this started from content.

684
00:45:05.037 --> 00:45:06.700
All this started from content.

685
00:45:06.960 --> 00:45:09.783
And this is like, I don't know what your revenues are.

686
00:45:09.803 --> 00:45:11.345
You can talk about them if you want or not.

687
00:45:11.365 --> 00:45:12.166
It doesn't matter to me.

688
00:45:14.048 --> 00:45:15.590
But I want to break down the business.

689
00:45:16.191 --> 00:45:21.357
And I also want to understand how, like, this is not a business that most people understand how to start.

690
00:45:21.998 --> 00:45:23.719
Like, how do you start a proper community?

691
00:45:24.380 --> 00:45:28.123
How do you consistently build that through organic social?

692
00:45:28.463 --> 00:45:31.385
How do you evolve that community into like what you're doing now with AI?

693
00:45:32.006 --> 00:45:33.627
So like bring it back.

694
00:45:33.787 --> 00:45:37.950
When you were starting this, you had no idea kind of what this was going to turn into.

695
00:45:37.970 --> 00:45:39.772
This wasn't like a formal business plan.

696
00:45:40.807 --> 00:45:41.928
Okay, so what was the start?

697
00:45:42.008 --> 00:45:43.129
Like, what was the first?

698
00:45:43.389 --> 00:45:49.354
This digital marketing space, like it was an era of like, what is it called?

699
00:45:49.535 --> 00:45:51.476
MRR, which is the Master Resale Rights.

700
00:45:51.496 --> 00:45:52.697
I don't know if you've ever heard of that.

701
00:45:53.698 --> 00:45:55.019
It was in the era of 2023.

702
00:45:57.121 --> 00:46:03.282
And for people who don't know, this is basically when somebody creates a product and you can take that product and resell it as your own.

703
00:46:03.322 --> 00:46:04.123
It's like white labeling.

704
00:46:04.203 --> 00:46:04.643
Exactly.

705
00:46:04.663 --> 00:46:05.783
Yeah, exactly.

706
00:46:06.203 --> 00:46:17.185
So that was taken over and it was disrupting all the online spaces, the affiliate marketing space, the network marketing space.

707
00:46:17.225 --> 00:46:18.986
And so I was like...

708
00:46:19.626 --> 00:46:21.208
Okay, I'm going to jump in on this.

709
00:46:21.489 --> 00:46:23.412
And I seen where there was a gap.

710
00:46:23.832 --> 00:46:32.645
And the gap was people were struggling to sell their digital product or their MRR product that gave 100% profit.

711
00:46:32.665 --> 00:46:34.408
They were struggling to sell this because they were like...

712
00:46:34.728 --> 00:46:42.274
well, I don't have the proof, like, because people were using their income, like, hey, like, I made this much money, like, look at my receipts and this and that.

713
00:46:42.294 --> 00:46:44.736
So people were like, but how are they doing this?

714
00:46:44.917 --> 00:46:46.798
Yeah, like, they're like, how are they doing that?

715
00:46:46.858 --> 00:46:47.719
I don't have the proof.

716
00:46:47.739 --> 00:46:48.920
So this is not going to work for me.

717
00:46:48.940 --> 00:46:51.242
And I'm like, no, they just had a brand from the past.

718
00:46:51.282 --> 00:46:53.624
So they had authority, they had influence.

719
00:46:53.664 --> 00:46:57.247
That's why they were able to sell the course and show the receipts.

720
00:46:57.767 --> 00:46:59.208
But so where does it come from?

721
00:46:59.268 --> 00:47:00.409
It comes from building a brand.

722
00:47:00.449 --> 00:47:02.191
It's just because you're a beginner, you don't have a brand.

723
00:47:02.211 --> 00:47:03.232
So there was a gap there.

724
00:47:03.252 --> 00:47:03.632
So I was like,

725
00:47:04.333 --> 00:47:07.039
So people starting out, we're looking at the people that have done it already.

726
00:47:08.518 --> 00:47:10.439
They already had the receipts showing success.

727
00:47:10.459 --> 00:47:17.684
The people starting out, the only way they thought they could market it was showing the income, the income, the results from the course.

728
00:47:17.704 --> 00:47:27.770
So it was to say, like, I'm just so people understand if people were doing like a social media management, which I think Tai Lopez was famous for originally.

729
00:47:27.810 --> 00:47:27.930
Right.

730
00:47:27.950 --> 00:47:30.852
He was telling, like, how do you turn into a social media manager?

731
00:47:31.372 --> 00:47:35.435
And then he'd show, well, this, you know, this student made 100 grand and blah, blah, blah.

732
00:47:35.955 --> 00:47:46.679
So if you wanted to do that and you wanted to sell a course to people on how to do this, the gap was, I have no proof that anybody who I've sold a course to has been successful.

733
00:47:46.979 --> 00:47:48.359
So nobody's buying from me.

734
00:47:48.579 --> 00:47:49.319
That was the issue.

735
00:47:49.339 --> 00:47:49.860
Okay.

736
00:47:50.240 --> 00:47:50.820
Exactly.

737
00:47:51.280 --> 00:47:55.802
So then that's when I was like, okay, the gap is teaching people how to build a personal brand.

738
00:47:56.262 --> 00:48:01.243
And so I remember telling Dre, I'm like, oh my gosh, this is like, this can be a game changer.

739
00:48:06.325 --> 00:48:09.808
digital marketing, selling a digital product.

740
00:48:10.109 --> 00:48:13.571
That was the marketing brand behind it all.

741
00:48:13.732 --> 00:48:21.999
And so we're like, okay, we're going to teach these people how to build a brand and we're going to slap the 100% profit on there for them to resell the program.

742
00:48:22.019 --> 00:48:25.862
But we're actually going to make them build a real personal brand.

743
00:48:25.882 --> 00:48:26.783
And so we did it.

744
00:48:26.963 --> 00:48:30.966
We literally put the course together in like four days and we launched it in seven days.

745
00:48:31.266 --> 00:48:31.967
And it was like,

746
00:48:32.567 --> 00:48:36.731
Me and Dre doing it and it didn't blow up.

747
00:48:37.152 --> 00:48:38.653
And so we started September 2023.

748
00:48:38.773 --> 00:48:43.578
It didn't blow up until February went mega viral, February of 2024.

749
00:48:44.239 --> 00:48:50.305
And we went from 700 members in February 2024 to 10,000 members in less than one month.

750
00:48:50.325 --> 00:48:52.547
And this is teaching people how to build a brand online.

751
00:48:53.520 --> 00:48:53.760
Yeah.

752
00:48:54.080 --> 00:48:57.162
And then from then, it just kept skyrocketing.

753
00:48:57.182 --> 00:48:58.343
2024 was insane.

754
00:48:58.503 --> 00:49:02.465
But OK, so tell me why it went viral, because you were not the first people to teach somebody how to build a brand.

755
00:49:02.485 --> 00:49:03.405
No.

756
00:49:03.846 --> 00:49:05.667
One, because it was a no brainer product.

757
00:49:05.707 --> 00:49:08.548
So it was 100 percent profit.

758
00:49:08.688 --> 00:49:11.190
If you buy the course, you can resell it for 100 percent profit.

759
00:49:11.550 --> 00:49:12.450
You don't even have to.

760
00:49:13.951 --> 00:49:14.792
Make your own course.

761
00:49:14.912 --> 00:49:15.592
You can sell it.

762
00:49:15.672 --> 00:49:21.996
And the thing is, is our strategies were so good that they were working on people that they're like, oh, my God, this is working.

763
00:49:22.016 --> 00:49:27.038
So by default, they were already sharing it and they were making five hundred dollars by sharing it.

764
00:49:27.058 --> 00:49:29.480
And so it was like a win win for everyone.

765
00:49:30.140 --> 00:49:32.521
And, yeah, our strategies were so good.

766
00:49:32.762 --> 00:49:36.404
I started my account from scratch, the Jasmine's world to prove to people like this.

767
00:49:36.484 --> 00:49:37.264
These strategies work.

768
00:49:37.284 --> 00:49:38.625
I'm going to start an account from zero.

769
00:49:39.105 --> 00:49:45.709
And then I was showing people like my strategies through real time on a brand new account from zero.

770
00:49:45.810 --> 00:49:49.772
So you were teaching people the thing that you were doing for your social that was at the same time blowing.

771
00:49:49.792 --> 00:49:49.992
Yeah.

772
00:49:50.393 --> 00:49:50.673
Yeah.

773
00:49:50.833 --> 00:49:55.336
So I was kind of like leading by example in that way and not just talking.

774
00:49:55.376 --> 00:49:56.637
I was doing it with them.

775
00:49:57.017 --> 00:50:03.561
So I find that that was the thing that made people believe because I was getting in the trenches with them.

776
00:50:03.601 --> 00:50:05.603
I wasn't being the expert in teaching.

777
00:50:05.683 --> 00:50:08.685
I'm like, OK, I'm going to act like I'm one step ahead of you.

778
00:50:09.085 --> 00:50:10.366
And I'm going to do this with you.

779
00:50:10.386 --> 00:50:16.151
And I'm going to show you that you can grow an account from zero using the strategies from UBC.

780
00:50:16.772 --> 00:50:17.853
And so I did that.

781
00:50:18.113 --> 00:50:25.059
And then, okay, so then it blew up because we had one webinar and there were a lot of affiliates already having a lot of success.

782
00:50:25.079 --> 00:50:27.021
And we're like, okay, we're going to do one big webinar.

783
00:50:27.361 --> 00:50:29.423
Let's invite everyone onto this webinar.

784
00:50:29.443 --> 00:50:31.665
It was our biggest webinar we've ever had.

785
00:50:31.685 --> 00:50:33.086
We had 5,000 people.

786
00:50:34.047 --> 00:50:36.508
Dude, that's a big ass webinar.

787
00:50:36.648 --> 00:50:40.210
5,000 plus 2,000 on YouTube.

788
00:50:40.510 --> 00:50:45.952
So we had 5,000 on Zoom and then 2,000 on... No ad spend.

789
00:50:46.452 --> 00:50:47.813
No ad spend.

790
00:50:47.833 --> 00:50:52.915
I have to make that clear because a lot of people think that it was like, no, I did not use any ads.

791
00:50:52.975 --> 00:50:55.136
I've actually only started using ads this year.

792
00:50:55.156 --> 00:50:56.877
Everything was organic.

793
00:50:57.377 --> 00:50:57.777
Everything.

794
00:50:58.137 --> 00:50:59.319
That's really, really impressive.

795
00:50:59.339 --> 00:51:00.100
Yeah, I know.

796
00:51:00.120 --> 00:51:01.803
A lot of people say that and they're like, no ads?

797
00:51:01.943 --> 00:51:03.866
No ads.

798
00:51:04.086 --> 00:51:11.457
It was the culture that we built inside of the community that is what made people come alive and really just have success.

799
00:51:11.517 --> 00:51:13.941
I mean, people, the beginners were making success.

800
00:51:14.241 --> 00:51:15.702
hundreds of thousands of dollars.

801
00:51:15.762 --> 00:51:21.045
Like we had one girl make a million dollars from our course, from selling our course.

802
00:51:21.065 --> 00:51:22.186
A couple of questions.

803
00:51:22.726 --> 00:51:26.469
First of all, how did you figure out social so well?

804
00:51:26.589 --> 00:51:33.053
Because that was like, like when I'm hearing this, okay, so yes, it was a smart strategy to get people to resell.

805
00:51:33.073 --> 00:51:36.695
But ultimately if the product sucks, no one's going to resell it or they're not going to make a million dollars.

806
00:51:36.735 --> 00:51:37.255
Exactly.

807
00:51:37.396 --> 00:51:39.037
So the product is strategy.

808
00:51:39.057 --> 00:51:39.477
And

809
00:51:39.957 --> 00:51:42.059
Everybody and their grandma has a social media strategy.

810
00:51:42.659 --> 00:51:43.380
Most of them don't work.

811
00:51:43.940 --> 00:51:49.205
So how did you figure out a strategy that worked so well?

812
00:51:49.405 --> 00:51:51.286
Well, I did myself first, of course.

813
00:51:51.466 --> 00:51:54.449
And then... How many people... Did you try other types of...

814
00:51:54.469 --> 00:51:55.650
I know your content.

815
00:51:55.690 --> 00:51:59.533
It's like you're teaching for 45, 60 seconds, podcast studio.

816
00:51:59.553 --> 00:52:02.755
That's the content that goes super, super viral.

817
00:52:02.856 --> 00:52:04.577
I've seen a lot of people copy your style now.

818
00:52:05.818 --> 00:52:08.360
But is that the first thing you tried?

819
00:52:08.560 --> 00:52:10.342
No, actually, I did not.

820
00:52:12.423 --> 00:52:17.447
So what I've always been really good with is connecting with my audience.

821
00:52:17.507 --> 00:52:23.332
So building a culture on my social media platform for people to be invested into me.

822
00:52:24.413 --> 00:52:28.895
Like they're like I made people feel like they were my best friend, like as if I'm like on FaceTime with them.

823
00:52:28.975 --> 00:52:32.116
And a part of that required a lot of vulnerability.

824
00:52:32.196 --> 00:52:34.757
So that's something that a lot of people struggle with is vulnerability.

825
00:52:34.777 --> 00:52:37.418
Again, it goes back to where does your validation come from?

826
00:52:37.898 --> 00:52:42.660
And so I had to really know that, OK, I'm going to be super vulnerable.

827
00:52:42.680 --> 00:52:43.540
I'm going to talk about.

828
00:52:44.680 --> 00:52:51.605
everything I went through, my relationship, and actually a lot of it was talking about that relationship and how I overcame it.

829
00:52:51.645 --> 00:52:55.387
And I attracted a lot of women who were also going through that as well.

830
00:52:55.427 --> 00:53:01.831
And so I, I, I built a space that felt safe for women.

831
00:53:02.151 --> 00:53:09.916
And so I find I found that that's how I built my social media platform at first, which is still the way that I build it now.

832
00:53:09.936 --> 00:53:10.056
But

833
00:53:12.858 --> 00:53:17.921
The other way that I did it was through back then stories and just going on live.

834
00:53:17.941 --> 00:53:23.445
I went on live a lot on Instagram and just like talking about my experiences, my perspective, and then tying it back.

835
00:53:23.485 --> 00:53:26.507
How I got out of it was through building a personal brand.

836
00:53:26.707 --> 00:53:33.051
And that's how people would get involved and just creating a safe space for people is is and it's vulnerability.

837
00:53:33.171 --> 00:53:34.852
It's like just putting myself out there.

838
00:53:35.313 --> 00:53:38.595
I actually put myself out there way more before than I do now.

839
00:53:39.075 --> 00:53:41.857
So like everyone knew everything about my life.

840
00:53:41.897 --> 00:53:42.077
Yeah.

841
00:53:42.521 --> 00:53:44.142
What made you confident enough to do that?

842
00:53:44.302 --> 00:53:45.583
Because I think that's rare.

843
00:53:45.983 --> 00:53:48.284
I think that I had nothing to lose back then.

844
00:53:48.364 --> 00:53:49.965
Like, well, I had success.

845
00:53:50.165 --> 00:53:54.548
But again, like I came from training myself from that level.

846
00:53:55.880 --> 00:53:58.142
rock bottom of not have nothing to lose.

847
00:53:59.122 --> 00:54:01.844
And so I was just kind of like, well, here it is.

848
00:54:01.884 --> 00:54:03.906
Like, I, I didn't really care.

849
00:54:04.286 --> 00:54:06.127
I actually care more about what people think now.

850
00:54:06.267 --> 00:54:10.150
It's, it's a battle that I have that I go back with than I did before.

851
00:54:10.390 --> 00:54:13.072
And it was because like, I just was like in survival mode.

852
00:54:13.172 --> 00:54:16.154
So I was like, just sharing and sharing and people were connecting with me.

853
00:54:16.194 --> 00:54:17.855
And then, and then I felt safe.

854
00:54:17.935 --> 00:54:21.558
Like I was like, Oh, I have a community of women that I feel good with.

855
00:54:22.338 --> 00:54:30.921
And, yeah, and then and then people like it would be to the point where if I didn't post one day on stories or reels, people would be like, are you OK?

856
00:54:30.961 --> 00:54:31.441
Is everything OK?

857
00:54:31.881 --> 00:54:33.042
I didn't hear from you today.

858
00:54:33.402 --> 00:54:35.042
It was an infectious brand.

859
00:54:35.422 --> 00:54:40.544
I named that for UBC is creating an infectious brand that people are really bought into.

860
00:54:41.184 --> 00:54:52.249
Outside of content that works, being super vulnerable, was there anything else that you can think of that made this brand like what it is?

861
00:54:52.769 --> 00:54:53.029
Yes.

862
00:54:54.110 --> 00:54:55.850
So, oh, okay.

863
00:54:55.870 --> 00:54:56.871
Brand or the program?

864
00:54:57.412 --> 00:55:02.353
Tell me the difference in your mind between the two, because I think that the program is part of the brand.

865
00:55:02.433 --> 00:55:10.595
So, I mean, the program is, for me at least, the way I understand it, like a very tactical way to create content, different topics to speak about.

866
00:55:10.775 --> 00:55:14.536
So, like, to get to 57,000 members, I did not do that myself.

867
00:55:14.596 --> 00:55:19.437
That was my, like, it was building a community that sold the program.

868
00:55:19.517 --> 00:55:22.238
So, I can't take credit, full credit over there.

869
00:55:22.958 --> 00:55:24.178
I just, I take credit.

870
00:55:24.198 --> 00:55:25.879
I'm really good at painting a vision.

871
00:55:27.579 --> 00:55:30.181
Paint a vision and tell people, hey, this is where I'm going.

872
00:55:30.561 --> 00:55:31.882
This is why I think it's important.

873
00:55:31.942 --> 00:55:33.203
And I think this is why it's important.

874
00:55:33.243 --> 00:55:34.484
It would be important for you.

875
00:55:34.564 --> 00:55:36.065
And I kind of like just share the vision.

876
00:55:36.125 --> 00:55:37.006
And I've always been like that.

877
00:55:37.026 --> 00:55:42.149
I did that actually right now with the AI program that I launched.

878
00:55:42.709 --> 00:55:44.251
And the thing is, is people need that.

879
00:55:44.271 --> 00:55:47.473
Like people, broken people, they just are trying to find hope.

880
00:55:48.053 --> 00:55:54.315
And I was that, I would call it a hope dealer, you know, and got people to buy into the vision.

881
00:55:54.535 --> 00:55:58.217
And they got results and they sold the program.

882
00:55:58.377 --> 00:55:59.777
And that's why we were able to blow it up.

883
00:55:59.997 --> 00:56:01.678
HubSpot is a success story partner.

884
00:56:01.838 --> 00:56:06.680
Now, every entrepreneur, founder, CEO is listening right now needs to pay attention.

885
00:56:07.020 --> 00:56:07.740
I have a question for you.

886
00:56:08.060 --> 00:56:15.702
When a buyer asks AI for a solution or a product that your business sells, does your business come up?

887
00:56:15.982 --> 00:56:18.823
The answer is that most companies have no idea.

888
00:56:19.143 --> 00:56:25.965
They don't know if their name shows up in any of the AI tools, chat, perplexity, clod.

889
00:56:26.365 --> 00:56:32.947
And by the time they find out, they have lost tons of traffic and tons of deals to someone who did show up.

890
00:56:33.307 --> 00:56:34.849
HubSpot AEO.

891
00:56:35.329 --> 00:56:42.637
It helps you show up in those moments with the right answers that your customers and your buyers are looking for when they go type in a question.

892
00:56:42.857 --> 00:56:44.038
It's before the first click.

893
00:56:44.098 --> 00:56:46.881
It's before they fill out some form on your website.

894
00:56:47.382 --> 00:56:51.146
That is the moment that HubSpot AEO is built for.

895
00:56:51.526 --> 00:56:57.209
So if you want your company to show up in AI searches when your customer is looking, check out HubSpot.com.

896
00:56:57.569 --> 00:57:01.271
They are the agentic customer platform for growing businesses.

897
00:57:01.611 --> 00:57:03.112
NetSuite is a success story partner.

898
00:57:03.312 --> 00:57:07.314
So every day there's another headline about how your business is already behind on AI.

899
00:57:07.374 --> 00:57:10.876
It's stressful for founders, entrepreneurs, CEOs, and the real problem

900
00:57:11.216 --> 00:57:18.578
isn't just your business is behind on AI, it's that you don't know where to start and all of your company's data is scattered across a bunch of different systems.

901
00:57:18.718 --> 00:57:20.019
NetSuite solves all your problems.

902
00:57:20.099 --> 00:57:28.101
It's the AI powered business management suite that securely brings your finance, your inventory, commerce, HR and CRM into one source of truth.

903
00:57:28.361 --> 00:57:36.064
Over 44,000 companies run on it across all kinds of industries, whether you're doing a few million or hundreds of millions of dollars in revenue.

904
00:57:36.364 --> 00:57:39.625
And with NetSuite Next, AI is built right into how you work.

905
00:57:39.665 --> 00:57:45.547
You get custom insights on your business throughout the day, and AI agents handle routine tasks alongside your team.

906
00:57:45.847 --> 00:57:48.908
If I needed a product like this, this is what I would use it for the first time ever.

907
00:57:49.188 --> 00:57:50.668
You can try NetSuite Next for free.

908
00:57:50.888 --> 00:57:54.849
If your revenues are at least in these seven figures, go to netsuite.ai.

909
00:57:54.869 --> 00:58:00.091
Scott Clary, built for every industry, ready for every boardroom, netsuite.ai.

910
00:58:00.151 --> 00:58:00.711
Scott Clary.

911
00:58:00.911 --> 00:58:02.212
Monarch is a success story partner.

912
00:58:02.312 --> 00:58:03.013
Now, quick question.

913
00:58:03.173 --> 00:58:05.135
Do you know where your money went last month?

914
00:58:05.235 --> 00:58:06.977
Not roughly, but exactly.

915
00:58:07.077 --> 00:58:07.778
And most people don't.

916
00:58:07.998 --> 00:58:08.939
And I didn't for years.

917
00:58:08.979 --> 00:58:11.121
And that is most of our money stories, right?

918
00:58:11.201 --> 00:58:14.945
When we first start our career, we have one income and one account, and you can kind of wing it.

919
00:58:15.165 --> 00:58:17.407
But once you're running businesses, once you're investing,

920
00:58:17.707 --> 00:58:23.051
Once you're carrying 50 different subscriptions that you stop paying attention to, winging it gets super expensive.

921
00:58:23.251 --> 00:58:24.272
Monarch fixed that for me.

922
00:58:24.352 --> 00:58:27.094
It is the personal finance app that tracks everything.

923
00:58:27.154 --> 00:58:31.237
So that means accounts, investments, savings goals, spending all on one screen.

924
00:58:31.357 --> 00:58:35.059
The first week I had it, it fired recurring charges I'd been paying for months without realizing.

925
00:58:35.159 --> 00:58:40.883
And every single week, the AI recap tells me if spending spiked, if my net worth moved and what bills are coming.

926
00:58:40.904 --> 00:58:43.025
And I can just ask it, hey, can I afford this trip?

927
00:58:43.065 --> 00:58:44.126
without touching my savings.

928
00:58:44.186 --> 00:58:47.308
And I can get a real answer based on my actual numbers.

929
00:58:47.408 --> 00:58:49.570
It is a financial advisor in your pocket.

930
00:58:49.830 --> 00:58:51.692
It costs less than an hour with a real one.

931
00:58:51.832 --> 00:58:53.613
So write your own money story with Monarch.

932
00:58:53.833 --> 00:58:58.417
Use code success at monarch.com and get your first year of Monarch Core half off at just $50.

933
00:58:58.677 --> 00:59:02.220
That's 50% off your first year at monarch.com with code success.

934
00:59:02.500 --> 00:59:08.845
One idea that you had is that when you're creating content, you don't need to be 100 steps ahead, just one step.

935
00:59:08.905 --> 00:59:12.568
So why is being one step ahead of who you're teaching the strategy?

936
00:59:13.653 --> 00:59:17.918
Um, because people cannot relate with the finished product.

937
00:59:18.318 --> 00:59:19.759
Like they're not there yet.

938
00:59:20.120 --> 00:59:26.066
So for even till this day, like, that's why I have to tell my, my story that happened six years ago.

939
00:59:26.086 --> 00:59:28.388
I still tell it, tell it till this day, because, um,

940
00:59:29.089 --> 00:59:31.151
People cannot relate to my life right now.

941
00:59:31.231 --> 00:59:33.894
They can relate to what happened to me six years ago.

942
00:59:34.295 --> 00:59:38.740
So I always, so that they can go back to, hey, I know I understand you.

943
00:59:38.960 --> 00:59:41.143
I see you because I was there too.

944
00:59:41.243 --> 00:59:43.826
But if I don't talk about that, they're going to be like, you have no idea.

945
00:59:43.846 --> 00:59:43.946
Yeah.

946
00:59:44.206 --> 00:59:45.207
what I'm going through right now.

947
00:59:45.227 --> 00:59:46.487
Like you're already in la la land.

948
00:59:46.507 --> 00:59:48.828
Like you've already, like you're a finished product.

949
00:59:49.389 --> 00:59:56.432
So that's why I always tell like beginners, like share your journey, just be one step ahead of your, of your audience.

950
00:59:56.552 --> 01:00:08.458
Actually, that's more impactful for someone who's looking up to that person than someone who's 10 steps ahead, because they think this person's like, like the person that's 10 steps ahead, they're an alien.

951
01:00:08.538 --> 01:00:11.320
Like they're, it's like, they can't relate to this person.

952
01:00:11.340 --> 01:00:11.640
So don't,

953
01:00:12.180 --> 01:00:15.901
sharing the it's like people want to be an expert immediately.

954
01:00:16.321 --> 01:00:16.841
It's it.

955
01:00:17.321 --> 01:00:19.421
That's where people go wrong about content.

956
01:00:19.441 --> 01:00:21.942
Like, stop trying to be the expert.

957
01:00:22.062 --> 01:00:25.922
Everyone wants to start off with like five tips on how to be successful.

958
01:00:26.042 --> 01:00:27.623
You haven't even been successful.

959
01:00:27.763 --> 01:00:36.164
Like we need to just pump the brakes a little bit and share your story as to why you got started, where you're headed and why you're doing this.

960
01:00:36.204 --> 01:00:40.005
That's the main thing that you need to do in order to connect with your audience.

961
01:00:40.105 --> 01:00:40.165
And

962
01:00:40.625 --> 01:00:47.850
I think that naturally when you're just one step ahead of somebody and you really show that you're just one step, I'm new here.

963
01:00:48.170 --> 01:00:50.011
And you're honest and real about it.

964
01:00:50.251 --> 01:00:55.455
Like, hey, I'm figuring this out just as much as you are.

965
01:00:56.035 --> 01:01:01.098
And I've been able to figure this part out about my life and I'm still working on it.

966
01:01:01.338 --> 01:01:05.501
That there makes people trust you even more because that's real.

967
01:01:05.801 --> 01:01:06.902
People have such a hard time with that.

968
01:01:07.042 --> 01:01:12.505
They do because they think that they need to they see the successful people and they're like, oh, they're like sharing all these tips.

969
01:01:12.546 --> 01:01:22.552
But it's like it's like the the conviction in someone's voice that convinces somebody like, hey, like, OK, like, yeah, I believe what you're you're you're you went through.

970
01:01:22.592 --> 01:01:28.676
Like you can't share life experiences or you can't share perspectives that you haven't been through.

971
01:01:28.796 --> 01:01:31.998
It's like it's just people can smell that when you're faking the funk.

972
01:01:32.458 --> 01:01:36.320
You know, it's it's in your voice when the things that you've gone through.

973
01:01:36.420 --> 01:01:38.921
That's why people can talk about certain things.

974
01:01:38.941 --> 01:01:39.161
Yes.

975
01:01:39.221 --> 01:01:43.583
But then the beginner is trying to copy this, the person that's like on chapter 20.

976
01:01:43.683 --> 01:01:46.704
And it doesn't come off the same because you haven't gone through that.

977
01:01:47.164 --> 01:01:49.805
You don't have your battle wounds like you can tell.

978
01:01:49.825 --> 01:01:50.286
Yeah.

979
01:01:51.146 --> 01:01:52.747
I feel like a lot of creators have that issue.

980
01:01:52.887 --> 01:01:53.627
Yeah, they do.

981
01:01:54.410 --> 01:01:59.773
But why do you think a lot of, because I think the real people that we're going to be teaching today would be people that are just starting out.

982
01:01:59.793 --> 01:02:03.275
They're not the big creators or the people that are just starting to kind of figure out how to create content.

983
01:02:03.815 --> 01:02:07.157
So why out of the gate do people feel like they have to be perfect?

984
01:02:08.278 --> 01:02:11.300
Is it, again, is it the selfishness you were talking about before?

985
01:02:11.320 --> 01:02:15.802
Or is it imposter syndrome and they're trying to cover that?

986
01:02:15.882 --> 01:02:16.883
Like, what is the thing?

987
01:02:17.303 --> 01:02:18.804
I find that...

988
01:02:21.008 --> 01:02:27.754
We are trained from such a young age, like we're programmed to like get it right once and we only have one shot.

989
01:02:28.695 --> 01:02:30.796
And that's what tries.

990
01:02:30.937 --> 01:02:34.360
It's like a mind, like it's a mind.

991
01:02:34.860 --> 01:02:35.380
I don't want to say.

992
01:02:35.641 --> 01:02:36.962
I know you're going to say it's a mind.

993
01:02:37.182 --> 01:02:41.324
But that like it messes with your mind because it's like, no, I got it.

994
01:02:41.384 --> 01:02:42.105
I got to be perfect.

995
01:02:42.145 --> 01:02:43.586
I got to make sure that my hair looks good.

996
01:02:43.606 --> 01:02:45.747
And it's just so toxic.

997
01:02:45.807 --> 01:02:53.091
And it's I just find that like people look at other people that already have the highlight reel and like they they have the perfect.

998
01:02:54.131 --> 01:02:56.974
the perfect studio, the perfect everything.

999
01:02:57.014 --> 01:02:58.635
And they're like, I have to be there.

1000
01:02:58.976 --> 01:03:00.917
I'm going to skip the journey.

1001
01:03:01.017 --> 01:03:01.878
I want to be there.

1002
01:03:02.238 --> 01:03:05.381
And they try so hard to make it perfect.

1003
01:03:05.561 --> 01:03:14.829
And I feel like though we're in an era where the audience are desensitized from the Lambos, the penthouse.

1004
01:03:14.849 --> 01:03:16.170
They're so tired already.

1005
01:03:16.951 --> 01:03:22.974
of this, of showing the big lifestyle, like the Lambos, the, the nice aesthetic.

1006
01:03:23.014 --> 01:03:24.155
They're tired of that.

1007
01:03:24.195 --> 01:03:36.701
Like, even for me now, I can't like, I, I try so hard to make my content as, uh, like, not like aesthetic as possible because the audience is so dis like, they're just so turned off, not turned off.

1008
01:03:36.721 --> 01:03:37.982
They're just like, they've seen it enough.

1009
01:03:38.022 --> 01:03:38.842
That was in 2020, 2018.

1010
01:03:40.523 --> 01:03:41.846
It's not new to them anymore.

1011
01:03:41.866 --> 01:03:42.687
It's not new.

1012
01:03:42.907 --> 01:03:48.057
It's like just, oh, here's another video of somebody in a Lambeau preaching about X, Y, and Z.

1013
01:03:48.800 --> 01:03:57.626
Well, you know, I think this is actually why streaming is so popular because streaming is just real and it's raw and there's no bullshit and there's no editing.

1014
01:03:58.026 --> 01:04:03.529
And you just see somebody walking around a city dealing with all the regular bullshit that we all deal with walking around a city.

1015
01:04:03.970 --> 01:04:06.031
And I think that's why people like these streamers so much.

1016
01:04:06.091 --> 01:04:08.152
And that's why they actually get huge, massive contracts.

1017
01:04:08.313 --> 01:04:10.534
And that's why that content does so well.

1018
01:04:10.874 --> 01:04:11.975
Because it's like the most real.

1019
01:04:12.295 --> 01:04:12.796
I agree.

1020
01:04:12.896 --> 01:04:14.197
And it's you can't edit it.

1021
01:04:14.377 --> 01:04:14.777
You can't.

1022
01:04:15.157 --> 01:04:17.980
So it's it's crazy because we know this.

1023
01:04:18.380 --> 01:04:20.682
Well, I like at least I know it.

1024
01:04:20.762 --> 01:04:22.103
But other people know it, too.

1025
01:04:22.123 --> 01:04:25.666
They're like they see it like going on live is like even going on live on TikTok.

1026
01:04:25.686 --> 01:04:27.528
A lot of people do it and they have success on it.

1027
01:04:27.568 --> 01:04:29.229
And it's like because it's real and raw.

1028
01:04:29.589 --> 01:04:31.591
So why don't we try that?

1029
01:04:31.651 --> 01:04:38.437
And it's because you have to be okay with yourself, with your real self, like knowing that you are not perfect.

1030
01:04:38.457 --> 01:04:39.037
And you're not perfect.

1031
01:04:39.237 --> 01:04:44.080
Like I I'm coming on this podcast like I usually do the mock podcast where it's a teleprompter.

1032
01:04:44.100 --> 01:04:45.401
I'm reading off a script, right?

1033
01:04:45.561 --> 01:04:46.502
Like word for word.

1034
01:04:47.102 --> 01:04:51.124
And like I know that I have to like sit with like it's going to be not perfect.

1035
01:04:51.144 --> 01:04:53.386
But these podcasts actually do the best for me.

1036
01:04:53.466 --> 01:04:57.228
Like I I'll be saying ums and ahs and people are like she's real.

1037
01:04:57.789 --> 01:05:00.490
She's not reading off a teleprompter for once, you know.

1038
01:05:00.710 --> 01:05:06.774
And so it's crazy how people are just craving that authenticity more than ever in 2026.

1039
01:05:06.794 --> 01:05:06.914
Yeah.

1040
01:05:08.195 --> 01:05:09.496
So let's talk about what you're doing with AI.

1041
01:05:09.516 --> 01:05:19.725
So the first advice to somebody who's creating content is to be more themselves, is to, you know, not... People say authentic all the time.

1042
01:05:19.845 --> 01:05:21.807
And I think it's like an overused content word.

1043
01:05:22.087 --> 01:05:22.948
Nobody really knows what it means.

1044
01:05:22.968 --> 01:05:27.192
But ultimately, it's like just stop, like, gating part of yourself in your life.

1045
01:05:27.232 --> 01:05:28.173
Like you can put it out there.

1046
01:05:28.193 --> 01:05:28.733
Mm-hmm.

1047
01:05:28.853 --> 01:05:29.893
It'll be authentic, it'll be raw.

1048
01:05:29.913 --> 01:05:33.734
This is why we're talking about the streamers and why they do so well, because it's just them.

1049
01:05:33.754 --> 01:05:37.075
There's no editing, there's no post-production, there's nothing.

1050
01:05:37.575 --> 01:05:39.095
But people are still super scared of that.

1051
01:05:39.175 --> 01:05:46.356
So I'm assuming what you're doing with AI content is to get people to start posting and get rid of some of the fear.

1052
01:05:46.556 --> 01:05:47.577
Yes.

1053
01:05:48.057 --> 01:05:54.898
How do you think, in terms of building an audience, how do you think AI is going to perform compared to the person doing it themselves?

1054
01:05:57.683 --> 01:06:01.825
And it may not be perfect, but I'm a big fan of just do something.

1055
01:06:02.205 --> 01:06:03.125
So I do think it's good.

1056
01:06:03.505 --> 01:06:05.666
I'm just curious if it's ever going to be at the same level.

1057
01:06:06.807 --> 01:06:16.611
I feel like somebody who uses AI as a tool will outperform the regular person that's trying to do it themselves.

1058
01:06:16.951 --> 01:06:18.672
I find that...

1059
01:06:20.420 --> 01:06:24.865
AI is advancing at a level that I can't even keep up with.

1060
01:06:24.905 --> 01:06:35.057
Like there's, oh, it's always upgrading the, the AI softwares like the, like specifically for what I'm in AI avatars, like the cinematic AI videos, like,

1061
01:06:35.557 --> 01:06:41.802
I've been in it for three weeks and there's already launched a new version of like real.

1062
01:06:41.842 --> 01:06:47.466
If you go back to like looking at my first video I created, nothing compared to what it is now because it launched.

1063
01:06:48.187 --> 01:06:51.309
They launched a new version that makes it even more real.

1064
01:06:52.009 --> 01:06:53.691
So it's like people.

1065
01:06:53.811 --> 01:06:56.012
Yeah, it's just like I feel like it'll.

1066
01:06:57.213 --> 01:07:01.495
it'll outrun the people that are trying to do it on their own.

1067
01:07:01.855 --> 01:07:08.258
Without ChatGBT, without any AI tools, like it's just, and there's a lot of controversy.

1068
01:07:08.398 --> 01:07:10.659
A lot of people are like, no, no AI.

1069
01:07:10.759 --> 01:07:13.661
It's just like, we need to get with the program,

1070
01:07:14.401 --> 01:07:15.462
It's here to stay.

1071
01:07:15.922 --> 01:07:17.163
It's not going anywhere.

1072
01:07:17.543 --> 01:07:18.884
So let's use it for good.

1073
01:07:18.944 --> 01:07:20.405
Let's use it to help us.

1074
01:07:20.445 --> 01:07:24.107
Now, we're not making AI our entire identity too, right?

1075
01:07:24.147 --> 01:07:25.708
We still, because some people do that.

1076
01:07:25.748 --> 01:07:30.591
They like use chat and you can tell it's chatGBT and not you, you know?

1077
01:07:30.751 --> 01:07:40.257
And so I always tell people like use it to amplify your ideas that you have or the vision that you have, like allow it to help you advance it and execute it.

1078
01:07:40.677 --> 01:07:42.438
I think that the way, so the way you use it,

1079
01:07:43.619 --> 01:07:45.680
Obviously, plug your socials, people check it out.

1080
01:07:45.720 --> 01:07:49.722
But if they don't follow you, so you still post you, like real you.

1081
01:07:50.242 --> 01:08:00.988
And then you use AI to do these tiny little stories, 90-second stories about parts of your life, too, that are kind of teaching the lesson that you're also talking about in your regular content.

1082
01:08:01.848 --> 01:08:11.213
So you do a mixture of both, which that just means it increases your posting frequency and it allows people to learn a little bit more about your life and your story.

1083
01:08:11.453 --> 01:08:18.557
So before I didn't see the the the AI branding as my thing, like I was like, no, I seen people do it.

1084
01:08:18.617 --> 01:08:21.519
The podcast like how I'm doing it.

1085
01:08:21.639 --> 01:08:22.739
Like and I was like.

1086
01:08:23.840 --> 01:08:26.541
Man, like, this is not authentic.

1087
01:08:26.561 --> 01:08:27.962
This is a fake person.

1088
01:08:28.102 --> 01:08:29.383
So I was never convinced.

1089
01:08:29.943 --> 01:08:32.384
And then finally, I had curiosity in it.

1090
01:08:32.464 --> 01:08:34.485
And I was just like, all right, I'll look into it.

1091
01:08:34.505 --> 01:08:40.308
I was not convinced until I seen, okay, cinematic AI videos and attaching it to storytelling.

1092
01:08:40.348 --> 01:08:44.409
Now, we know that storytelling is a huge thing that connects people with your audience.

1093
01:08:45.010 --> 01:08:50.272
And so now I'm like, oh, what if we do story showing, which is even better?

1094
01:08:50.372 --> 01:08:50.792
better.

1095
01:08:50.893 --> 01:08:54.115
Like, it's bringing people into your story.

1096
01:08:54.155 --> 01:08:58.739
Instead of you just talking about it, you're showing them and you're making them feel something.

1097
01:08:59.300 --> 01:09:13.412
And so I was like, that was like a light bulb, like, okay, we're going to use AI as a tool for people to help people tell their story and make it impactful, make it make it something that they've never even thought about, because it's a whole Netflix production studio.

1098
01:09:13.592 --> 01:09:13.772
Yeah.

1099
01:09:13.812 --> 01:09:16.896
And you could tell your story in a way that you couldn't, like you couldn't do the things that you're doing.

1100
01:09:16.956 --> 01:09:19.079
You just brainstorm one, two, three.

1101
01:09:19.139 --> 01:09:20.480
This is what happened in my life.

1102
01:09:20.520 --> 01:09:22.242
Like show the outcome.

1103
01:09:22.403 --> 01:09:27.529
And then the prompts that we have create an entire Netflix production video.

1104
01:09:27.829 --> 01:09:29.491
I was just like, mind blown.

1105
01:09:29.691 --> 01:09:33.115
I was like, this is going to change lives because we.

1106
01:09:33.656 --> 01:09:38.458
People struggle with building a personal brand because, again, they tell tips and they don't tell stories.

1107
01:09:38.698 --> 01:09:44.500
You tell the story first and then they will trust you enough to receive your tips.

1108
01:09:45.080 --> 01:09:49.182
So now it's like, okay, but my story, like, I don't know if I want to tell it.

1109
01:09:49.202 --> 01:09:50.503
I don't know how to tell it.

1110
01:09:50.903 --> 01:09:55.104
Because you feel stupid turning on the camera and be like, okay, so this is where I came from.

1111
01:09:55.144 --> 01:09:56.165
Like, you feel like an idiot.

1112
01:09:56.545 --> 01:10:01.607
It's so much more comfortable to talk about, oh, these are like the five tips to, you know.

1113
01:10:01.847 --> 01:10:02.067
Yeah.

1114
01:10:02.427 --> 01:10:25.502
sell your product like that seems even though nobody gives a shit about that because who are you but that feels way more comfortable but again when you're like we we don't do things that are comfortable because if it's comfortable it's not going to work you want to do things that are uncomfortable that are are vulnerable and you're literally pretty much like vulnerability is like you being completely naked like everyone's seeing you for who you are and

1115
01:10:26.042 --> 01:10:28.864
And so that's the people, that's the thing that people avoid.

1116
01:10:29.044 --> 01:10:31.486
And it's like, no, but that's going to create the most impact.

1117
01:10:31.506 --> 01:10:34.308
Like we got to take it out, like take the story out of you.

1118
01:10:34.789 --> 01:10:36.390
And then people are like, well, I don't have a story.

1119
01:10:36.410 --> 01:10:38.111
I didn't go through a rock bottom moment.

1120
01:10:38.171 --> 01:10:39.612
No, go back.

1121
01:10:39.852 --> 01:10:43.915
Think about the time, what created the person that you are today.

1122
01:10:43.935 --> 01:10:49.319
You have a story just because you don't have like a, oh, I, uh, rags to riches story.

1123
01:10:49.359 --> 01:10:49.800
Like it's, it's,

1124
01:10:50.540 --> 01:11:00.394
Everyone has a story and AI will help you tell it in a way where it's compelling, a compelling story showing, not telling now, it's showing it.

1125
01:11:00.454 --> 01:11:02.817
Since you started, so you've only started this for three weeks?

1126
01:11:03.478 --> 01:11:04.699
Three weeks, yeah, yeah.

1127
01:11:05.941 --> 01:11:11.888
We launched it three weeks ago, but we came up with the idea like a month prior to launching.

1128
01:11:12.088 --> 01:11:12.789
You move quick too.

1129
01:11:12.909 --> 01:11:14.070
Yeah, ASAP.

1130
01:11:14.130 --> 01:11:20.017
I was like, if it were up to me, I would launch the next day, but we had to sort everything out.

1131
01:11:20.798 --> 01:11:22.780
This is like the trait of a successful entrepreneur.

1132
01:11:22.820 --> 01:11:25.864
You have to move, especially if you're talking about content or AI.

1133
01:11:26.560 --> 01:11:27.381
It's like urgency.

1134
01:11:27.421 --> 01:11:29.082
It's like somebody is going to steal this idea.

1135
01:11:29.102 --> 01:11:30.143
I need to execute it.

1136
01:11:30.424 --> 01:11:35.128
That's happened to me so many times as a beginner where I'm like, I have an idea and I'm like the limiting beliefs.

1137
01:11:35.408 --> 01:11:39.872
And then after you're unmotivated because the limiting beliefs has taken over and then somebody else takes the idea.

1138
01:11:39.892 --> 01:11:41.433
And then you're just like, damn it.

1139
01:11:41.473 --> 01:11:42.634
I knew I should have done it.

1140
01:11:43.115 --> 01:11:44.596
So now that always reminds me.

1141
01:11:44.616 --> 01:11:45.957
And I'm like, no, I need to execute.

1142
01:11:45.977 --> 01:11:48.720
People need to move quicker because like who cares if it doesn't work out?

1143
01:11:48.900 --> 01:11:50.781
It's just people don't want to be seen trying.

1144
01:11:51.221 --> 01:11:52.022
That's another thing.

1145
01:11:52.302 --> 01:11:52.982
Another topic.

1146
01:11:53.042 --> 01:11:56.004
Nobody wants to be seen trying because that's personal branding.

1147
01:11:56.084 --> 01:11:57.645
You have to try out new things.

1148
01:11:57.685 --> 01:12:01.307
Like I've tried out content styles that don't work for me.

1149
01:12:01.347 --> 01:12:02.508
And I was like, OK, pivot.

1150
01:12:02.548 --> 01:12:03.408
Let's do something else.

1151
01:12:03.909 --> 01:12:05.370
You know, so, yeah.

1152
01:12:05.690 --> 01:12:06.090
How's that?

1153
01:12:06.190 --> 01:12:10.993
OK, so when you create these these AI and doesn't want like feedback from what you've seen, so they work?

1154
01:12:11.363 --> 01:12:15.126
Yeah, they work to another level, I would say.

1155
01:12:15.166 --> 01:12:16.247
Like, it's crazy.

1156
01:12:16.287 --> 01:12:18.509
People are like, I want the next episode.

1157
01:12:18.529 --> 01:12:20.210
Like, when are you launching the next episode?

1158
01:12:20.290 --> 01:12:22.072
I need to make your episodes longer.

1159
01:12:22.152 --> 01:12:23.073
Like, I've been there.

1160
01:12:23.113 --> 01:12:23.873
Like, I'm going.

1161
01:12:24.354 --> 01:12:25.515
I went through what you went through.

1162
01:12:25.555 --> 01:12:30.038
And it's crazy because I've told this story a million times for the last six years.

1163
01:12:30.078 --> 01:12:33.942
This is a story I tell always because that's what got me to where I am today.

1164
01:12:34.422 --> 01:12:38.245
And it's like people hearing it for the first time because it's a new way of telling it.

1165
01:12:38.585 --> 01:12:40.247
Well, showing it, you know, so.

1166
01:12:40.672 --> 01:12:47.907
I think that sometimes as a creator, you think that people have consumed more of your content than they actually have.

1167
01:12:48.238 --> 01:12:49.039
Yeah, it's true.

1168
01:12:49.739 --> 01:12:58.787
And I talk about that, too, as I tell people, like, keep repeating yourself because you think people have listened to what you have to say.

1169
01:12:58.827 --> 01:13:04.591
No, there's new people coming into your digital store friends, what I tell them with your Instagram and hearing you for the first time.

1170
01:13:04.651 --> 01:13:11.037
So keep repeating yourself over and over and over again until it starts clicking for people.

1171
01:13:11.584 --> 01:13:18.329
But the AI content that you were speaking about that you didn't like were creators 100% AI.

1172
01:13:18.469 --> 01:13:19.910
I don't think that's the answer either.

1173
01:13:20.110 --> 01:13:20.911
I don't think so.

1174
01:13:20.951 --> 01:13:21.491
Yeah.

1175
01:13:21.511 --> 01:13:23.853
Because I see those talking head AI videos.

1176
01:13:24.153 --> 01:13:33.640
And what I notice is when somebody uses just AI to create somebody speaking like almost like a mock podcast style, two things.

1177
01:13:34.281 --> 01:13:40.385
First, I think the platforms are trying to shut down those accounts because they don't really, really want to support pure AI content.

1178
01:13:40.405 --> 01:13:40.626
Yeah.

1179
01:13:41.266 --> 01:13:48.648
And secondly, I noticed that the creators of those AI avatars, they do their best to make them seem real.

1180
01:13:49.068 --> 01:14:02.271
And I noticed they do things like they'll put like, like they'll instead of just posting, you know, like when we post stuff on social, it'll be like a full, like vertical reel of us chatting in front of a mic.

1181
01:14:03.311 --> 01:14:05.452
But they'll like put like a frame on it.

1182
01:14:05.472 --> 01:14:07.093
Then they'll put like a filter on it.

1183
01:14:07.113 --> 01:14:08.894
Then they'll put like this big text on that.

1184
01:14:08.914 --> 01:14:09.674
Then they'll put B-roll.

1185
01:14:09.894 --> 01:14:10.695
They're trying to make it.

1186
01:14:10.755 --> 01:14:12.516
Yeah, like as real.

1187
01:14:12.656 --> 01:14:17.078
And they're trying to make it so that the person who's viewing it doesn't see that it's AI.

1188
01:14:17.278 --> 01:14:18.219
AI, but no.

1189
01:14:19.019 --> 01:14:20.940
No, we don't want to lie that it's not AI.

1190
01:14:20.960 --> 01:14:21.861
That's what people are trying to do.

1191
01:14:21.881 --> 01:14:22.721
They're trying to trick people.

1192
01:14:22.761 --> 01:14:24.242
Yeah, that's crazy.

1193
01:14:24.502 --> 01:14:25.983
And I think that's because as humans...

1194
01:14:26.985 --> 01:14:31.307
We don't mind listening to Jasmine's story through AI because we know Jasmine.

1195
01:14:31.488 --> 01:14:32.128
Exactly.

1196
01:14:32.368 --> 01:14:35.310
But we don't want a fake person that doesn't exist.

1197
01:14:35.870 --> 01:14:37.011
I don't give a shit about them.

1198
01:14:37.091 --> 01:14:38.011
Yeah, yeah.

1199
01:14:38.651 --> 01:14:44.915
Or let's say it's completely faceless because I also have clients who just want to be completely faceless.

1200
01:14:45.335 --> 01:14:48.336
Okay, so put a story behind the character.

1201
01:14:48.616 --> 01:14:53.678
So I know somebody that's doing it faces and she has a story, but she doesn't want to show her face.

1202
01:14:54.078 --> 01:14:57.779
Okay, create the character and give it your personality.

1203
01:14:58.600 --> 01:14:59.360
Share your story.

1204
01:14:59.560 --> 01:15:00.460
Be vulnerable.

1205
01:15:00.500 --> 01:15:02.921
But still, people don't do that with their AI content.

1206
01:15:02.941 --> 01:15:07.383
They're just like creating the mock podcast and just saying what will go viral.

1207
01:15:07.603 --> 01:15:07.763
Yeah.

1208
01:15:07.983 --> 01:15:08.683
that's another thing.

1209
01:15:08.704 --> 01:15:10.224
They're just saying things just to go viral.

1210
01:15:10.264 --> 01:15:12.646
And it's like, it's still not connecting with your audience.

1211
01:15:12.666 --> 01:15:18.850
So it's, they're still having a difficult time selling their products because people know it's not real.

1212
01:15:18.990 --> 01:15:21.371
And it's just like, you're just sharing perspective shifts.

1213
01:15:21.411 --> 01:15:21.792
That's it.

1214
01:15:22.052 --> 01:15:29.756
And it's like, okay, well give a personality to the avatar, put a story behind the avatar and people will start connecting more with it.

1215
01:15:29.796 --> 01:15:33.499
But yeah, it's a, it's, it's for me, I'm doing both.

1216
01:15:33.539 --> 01:15:35.500
Like I cannot not show my face.

1217
01:15:35.660 --> 01:15:40.581
By the way, what you just mentioned, perspective shifts, is that the secret to good content?

1218
01:15:41.142 --> 01:15:41.942
Yes.

1219
01:15:42.002 --> 01:15:52.245
The secret to good content is telling your story and perspective shifts, changing, shifting someone's perspective on the fear of being seen, for example, right?

1220
01:15:52.285 --> 01:15:53.545
What's your perspective?

1221
01:15:53.665 --> 01:15:57.566
How did you shift your perspective in order to overcome the fear of being seen?

1222
01:15:58.226 --> 01:16:03.668
So it's like those, yeah, perspective shifts is the number one thing that I talk about with my mock podcast videos.

1223
01:16:03.968 --> 01:16:05.489
People are putting energy into AI content.

1224
01:16:05.509 --> 01:16:06.309
Obviously, it's working.

1225
01:16:08.090 --> 01:16:12.531
Just mentioning how it's not a substitute for you.

1226
01:16:12.931 --> 01:16:16.253
It's in addition to, right?

1227
01:16:16.273 --> 01:16:19.534
What's the lesson when somebody wants to use AI content properly?

1228
01:16:20.070 --> 01:16:40.142
It's like knowing that you are still the magic, like you're the one that's feeding, like you're still bringing in the ideas, the story and your perspective to and then making AI just make it better to to make people like to catch people's attention.

1229
01:16:40.662 --> 01:16:42.463
How do you do it so that you don't turn your audience off?

1230
01:16:42.883 --> 01:16:46.846
I guess is a question, because with AI, I could have a team of people creating content 24-7, 365.

1231
01:16:46.866 --> 01:16:47.666
I could have 50 pieces a day.

1232
01:16:49.562 --> 01:16:51.783
For me, it's still showing your face.

1233
01:16:51.803 --> 01:16:55.264
Like still don't make it completely AI.

1234
01:16:55.464 --> 01:17:03.066
Like go do a mixture of like you showing your face, talking about your perspective shifts and then mixing it in with AI.

1235
01:17:03.187 --> 01:17:08.068
Like I feel like for me, it's because everyone uses AI avatar, like AI content differently.

1236
01:17:08.128 --> 01:17:09.369
For me, it's storytelling.

1237
01:17:09.489 --> 01:17:13.470
And then I will show myself and then storytelling and then I'll show my my real self.

1238
01:17:13.831 --> 01:17:21.134
So the lesson is you always have to show up as yourself as a content creator, but you still have to like jump on new trends.

1239
01:17:21.294 --> 01:17:23.935
I feel like the AI tool is a new way to catch people's attention.

1240
01:17:24.295 --> 01:17:25.076
You know, it's interesting.

1241
01:17:25.096 --> 01:17:26.656
Like even like what we're doing with the podcast.

1242
01:17:26.676 --> 01:17:28.537
So the podcast is never going away.

1243
01:17:28.637 --> 01:17:35.140
But I was talking to Matt before and I want to do like more street interviews and I want to do more stuff that catches people's attention.

1244
01:17:35.640 --> 01:17:39.762
Like the street podcast, that's working really, really well.

1245
01:17:40.203 --> 01:17:44.505
And I think that there's some formats that I think will always work well.

1246
01:17:44.705 --> 01:17:44.905
Yeah.

1247
01:17:45.105 --> 01:17:49.447
Like I think why street interviews work is because there's so much shit going on.

1248
01:17:49.967 --> 01:17:50.167
Right.

1249
01:17:50.187 --> 01:17:53.548
So you're paying attention to the person and things around them.

1250
01:17:53.768 --> 01:17:57.970
And so I think it's about capturing and keeping people's attention.

1251
01:17:58.070 --> 01:18:00.291
I mean, there has to be tension in the content, too.

1252
01:18:00.351 --> 01:18:03.112
So the questions have to be interesting and what can be boring stuff.

1253
01:18:03.692 --> 01:18:05.993
But street interviews is a format that's always worked.

1254
01:18:06.073 --> 01:18:06.273
Right.

1255
01:18:06.393 --> 01:18:07.593
Because it's so authentic.

1256
01:18:07.653 --> 01:18:09.033
It's like, oh, what's going to happen?

1257
01:18:09.133 --> 01:18:13.714
And actually, I got interviewed by the School of Hard Knocks Women.

1258
01:18:14.034 --> 01:18:14.534
I saw that.

1259
01:18:14.594 --> 01:18:15.095
Yeah, yeah.

1260
01:18:15.135 --> 01:18:20.436
So she was telling me that the audience, that audience loves when she gets rejected.

1261
01:18:20.756 --> 01:18:24.596
So she actually puts that out there, the ones that get her rejected.

1262
01:18:24.656 --> 01:18:29.837
And they are just like, and then she did the street podcast with me.

1263
01:18:30.317 --> 01:18:33.298
And people were like, wow, finally, someone said yes.

1264
01:18:33.338 --> 01:18:33.858
Oh, my God.

1265
01:18:33.878 --> 01:18:34.158
Stop.

1266
01:18:34.418 --> 01:18:38.260
Because that's authentic, because it's real, because the fear of rejection is real.

1267
01:18:38.360 --> 01:18:45.183
So you can relate with the average person like, oh, my gosh, she's actually putting herself out there and she's getting rejected and she's owning it.

1268
01:18:45.784 --> 01:18:48.385
So like that is what authentic content is.

1269
01:18:48.865 --> 01:18:53.107
I've created more content than most people on this planet outside of the people in our group of friends.

1270
01:18:53.127 --> 01:18:54.548
Like I put out a ton of content.

1271
01:18:55.188 --> 01:18:57.730
And I still don't feel comfortable going up to random strangers.

1272
01:18:58.190 --> 01:19:00.392
Like this, this podcasting is like very safe.

1273
01:19:00.792 --> 01:19:05.356
Like for most people, starting a podcast would be like, oh, I'm still putting myself out there.

1274
01:19:05.376 --> 01:19:07.297
For me, this is like very safe.

1275
01:19:07.377 --> 01:19:08.699
Like someone comes over.

1276
01:19:09.439 --> 01:19:14.643
We agreed on this, but going on the street, you're getting rejected all the time.

1277
01:19:15.103 --> 01:19:18.306
We've spoken about being authentic, about trying new trends.

1278
01:19:20.207 --> 01:19:20.948
We've spoken about.

1279
01:19:22.647 --> 01:19:25.488
Realizing that if things don't work, it's not you.

1280
01:19:25.828 --> 01:19:26.508
It's just data.

1281
01:19:28.269 --> 01:19:31.190
What would be your advice to a young content creator?

1282
01:19:31.530 --> 01:19:34.451
They're committed to building a brand online.

1283
01:19:35.511 --> 01:19:37.852
They have no idea what to do, where to start.

1284
01:19:38.072 --> 01:19:39.213
What's the first thing they should do?

1285
01:19:40.113 --> 01:19:46.475
Train yourself to not feed into your insecurity, meaning...

1286
01:19:48.563 --> 01:19:54.450
You are not going to want to post that content because it looks cringe and it's uncomfortable.

1287
01:19:54.690 --> 01:20:05.343
And so how I train my clients is I don't care how you feel that you're going to post it because I'm not trying to feed into your insecurity.

1288
01:20:05.363 --> 01:20:06.725
I'm trying to get you away from it.

1289
01:20:07.345 --> 01:20:14.367
So until we can overcome that, then we can look at how to become better and adjust.

1290
01:20:14.428 --> 01:20:20.229
But I want you to become better and adjust while posting and taking action.

1291
01:20:21.030 --> 01:20:27.932
I find that a lot of people, they create the content and it stays in their phone and collecting dust.

1292
01:20:28.572 --> 01:20:30.493
And that's why people don't win.

1293
01:20:30.773 --> 01:20:36.315
And I've just dealt with that so many times with people that they're just like, I just don't.

1294
01:20:37.015 --> 01:20:38.336
I don't it feels cringe.

1295
01:20:38.356 --> 01:20:40.157
That doesn't sound like me.

1296
01:20:40.237 --> 01:20:50.202
And it's like, listen, I'm like, I'm going to need you to trust me because you you paid a lot of money, first of all, to for me to coach you and you're paying to get a different result.

1297
01:20:50.243 --> 01:20:52.864
So that means you're going to have to try something different.

1298
01:20:52.944 --> 01:20:54.045
And that is uncomfortable.

1299
01:20:54.825 --> 01:20:59.846
So and I find that when they actually take action on it, it works.

1300
01:20:59.906 --> 01:21:02.627
And they're just like, wow, it's just in my own way.

1301
01:21:03.227 --> 01:21:09.669
And so I just like for the beginner creator is like, just get out of your own way and just be seen trying.

1302
01:21:09.949 --> 01:21:12.470
And you're your own biggest enemy.

1303
01:21:12.950 --> 01:21:21.236
So if you can overcome your own self by taking action and knowing that, you know, it's I'm standing in front of my own success.

1304
01:21:21.256 --> 01:21:29.281
Like and if I can just overcome that and be seen trying, I think that that's the most beautiful thing that you can do for for your future self.

1305
01:21:29.682 --> 01:21:31.943
Where can people follow you, connect with you?

1306
01:21:32.043 --> 01:21:32.964
Where do you want to send people?

1307
01:21:32.984 --> 01:21:34.325
We'll put all the links in the show notes, too.

1308
01:21:34.916 --> 01:21:35.877
Jasmine's World.

1309
01:21:36.517 --> 01:21:38.318
You can connect with me on Instagram.

1310
01:21:39.498 --> 01:21:40.719
Yeah, that's what I take.

1311
01:21:40.739 --> 01:21:42.719
Talk to you, but I'm mainly on Instagram.

1312
01:21:42.759 --> 01:21:47.921
If people want to sign up and go through UBC, want to figure out a do way out, where do they go?

1313
01:21:48.742 --> 01:21:50.943
They go into the link in my bio.

1314
01:21:51.443 --> 01:21:51.683
Yeah.

1315
01:21:52.143 --> 01:21:55.204
And right now it's on all my videos, CTAs.

1316
01:21:55.244 --> 01:22:03.388
So the last question I want to ask is if you could give 20 year old Jasmine some advice, it doesn't have to be business, just life advice.

1317
01:22:03.408 --> 01:22:04.168
What would it be and why?

1318
01:22:04.573 --> 01:22:11.696
Everything that I'm about to go through is going to be exactly how it needs to be in order to become the woman that I am today.

1319
01:22:11.796 --> 01:22:12.857
So don't be scared.

1320
01:22:12.877 --> 01:22:16.918
Don't think that every failure that you went through is a failure.

1321
01:22:16.938 --> 01:22:22.881
It's actually a success because I'm who I am today because of all the pain that I went through in my 20s.

1322
01:22:23.261 --> 01:22:28.163
I started asking that question because I used to ask, like, you know, what would you do differently?

1323
01:22:29.764 --> 01:22:31.985
And I don't think you should do anything differently.

1324
01:22:33.000 --> 01:22:42.504
It's literally like I now go in running, running ahead into the difficult times because that's what really makes me who I am today.

1325
01:22:42.764 --> 01:22:49.847
You know, so I just feel like people are just too scared and they're tiptoeing on on life and not trying to get uncomfortable.

1326
01:22:49.907 --> 01:22:52.669
It's just not the way like it is.

1327
01:22:52.729 --> 01:22:53.989
You know, you have to go through it.

1328
01:22:54.089 --> 01:22:56.010
So, yeah, I don't regret anything.

1329
01:22:56.050 --> 01:23:00.472
I think that everything that has me like that I went through has made me into the woman that I am today.