Michael Sartain - Lifestyle Strategist | The Hidden Skills Gap That's Holding Men Back

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Michael Sartain is a performance coach, entrepreneur, and former military officer known for his expertise in networking, social dynamics, and high-performance coaching. With a background in the U.S. Air Force, Michael transitioned into the world of business, teaching entrepreneurs and professionals how to excel in their personal and professional lives through effective communication, confidence, and relationship-building. As a popular podcast host and speaker, he has helped countless individuals achieve success by mastering social skills, developing mental resilience, and building meaningful connections.
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https://www.instagram.com/michaelsartain/
https://www.linkedin.com/in/michaelsartain/
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➡️ Talking Points
00:00 - Intro
05:10 - Michael’s Mission
14:39 - Fame & Business Boost
16:59 - Taking Action Online
24:30 - The Self-Help Problem
29:37 - Sponsor Break
32:15 - Status & Success
43:27 - Masculinity’s Shift
49:49 - Sponsor Break
52:03 - Logic Over Emotion
1:00:22 - Building Real Status
1:07:12 - Michael’s Legacy Advice
If you can't replace your job, your social circle, and your girlfriend in 15 minutes, then you probably don't have enough abundance. Michael Sartaine is a trader, mentor, podcast host, and philanthropist. From mastering high-risk trading strategies to hosting red-carpet charity events, he's built a name through precision and purpose. When we were growing up, it was the Iron Sheik and Hulk Hogan. We knew who the good guys were and we knew who the bad guys were. And the world doesn't work like that anymore. Getting a job, finding employees, and finding someone to date becomes its own easy mode. Introduced to the stock market by his father, Michael now averages seven trades a day, attributing 0% of his success to luck. As host of the Michael Sartaine podcast and founder of MOA Mentoring, he teaches others to achieve success with strategy and discipline. You think that your marketing has to reflect your logic, reason, and accountability, but it doesn't, because people will come out and just say crazy stuff in these ads and make more money than you, and it's very frustrating. I'm a U.S. Air Force captain. I worked in counterintelligence for two years and I flew spec ops for five. This is how we talk every day. Raising funds for underprivileged children and animal rescues. This episode is about purpose, precision, and impact. 100% of retail forex is a scam. I say this and people get pissed at me, but it's still true. If you're a guy who just isn't classically good looking or doesn't classically have a bunch of status, but you have a bunch of money, you are a target. Welcome to Success Story. I'm your host, Scott Cleary. The Success Story podcast is part of the Hubsbot podcast never, but Hubsbot doesn't just have great podcasts. If you're an entrepreneur, if you're a builder, they've got your back. Now, why is that important? 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Get an exclusive 60% off for six months when you visit FreshBooks.com slash pricing dash offer. Transform your business with FreshBooks today at FreshBooks.com slash pricing dash offer for 60% off. Today's episode is brought to you by Vanden. Now listen up, this matters for your business. In today's digital landscape security isn't optional, it's essential. Without it, deal stall, sales cycle stretch on, and scaling becomes very difficult. Now why? Because investors, customers, and partners, all expect businesses to demonstrate strong security practices before they commit. If you can't prove trust, you lose opportunities. So whether you're a startup founder, trying to land that first big client or an established company, scaling your security program, Vanden helps businesses of all sizes, prove that they're trustworthy by automating compliance across 35 frameworks like SOC2, ISO 27001, and HIPAA. The exact certifications your prospects are demanding. Here's why you need to pay attention. Vanden gives you back precious time that you're currently wasting on compliance. Their platform automates up to 90% of the tedious compliance work. It helps you respond to those endless security questionnaires at the five times faster, and it connects you with experts to get your security program running immediately. The results speak for themselves. A recent IDC report found that Vanden customers achieve over $535,000 per year in benefits, and the platform pays for itself in just three months. So you're gonna join over 10,000 global companies like Atlassian, Korra, and Factory who use Vanden to manage risk and prove security in real time. And don't miss this, for a limited time only, my listeners can get $1,000 off Vanden that's real money back in your pocket. Visit vanta.com slash Scott right now before the software expires, that is vant.com slash Scott. How do you define what you do for a living? Well, I would say I'm a performance coach. I specialize in networking leadership communication and dating. And the way I like to describe it is, if you can't replace your job, your social circle, and your girlfriend in 15 minutes, then you probably don't have enough abundance. And so a lot of people, they don't. They just kind of, they deal with whatever their job gives them. They hang out with whichever group of people will accept them, and they settle for whatever partner they can get because they don't have abundance. Other ulterior alternatively, what the other thing I'd like to teach is, there's a certain mid-tier level of status that people can attain now that wasn't available, probably when you and I were growing up. When I was growing up, back in the 80s, you were Arnold Schwarzenegger, or you were Mike Tyson, or you were Michael Jordan, or you were Ronald Reagan, or whoever, you were like 10 out of 10 level famous. You were Hulk Hogan, right? Or you were nobody. You were basically just the gender. There was no difference between you and the gender. There was a 10 out of 10 level of fame and then a zero. But because of social media, there's like a one out of 10, a two out of 10. So like, you say some of these big streamers who make a lot of money, they're like a five out of 10 famous. They're not as famous as the rock, but they're still pretty famous. There's like the personal injury attorney in your city who's got the billboards up everywhere. He's like a three out of 10 famous. My old point is, if you're like a one out of 10, where you go out to different social events and everyone's at least seen your face and know your name, which is very, very easy to do, then getting a job, finding employees and finding someone to date becomes, it's on easy mode. It's really, really simple. And I also teach you how to do that through concepts and networking that weren't available to us not even 20 years ago. Even walking through your own journey and your own story, maybe for people that do not understand like an Oxford dictionary definition of status. Because that's a, like you're in your world and that word makes so much sense to you for a lot of people. They're like, what does that mean? I have to have more Instagram followers like, think somebody who, yeah, they don't get what status means. That's the issue. Yeah, so the reason why there's this confusion, Scott is because people think status is real and it's not. Status is never, ever real. So what I mean by that is status can only be perceived. I'll use an example, Chris Williamson, who's got one of the biggest podcasts in the world. How did he start off? He was on a reality TV show. Was that real Scott? On reality TV shows, is that all authentic? Or do they tell you what to say? What do you think that is? So he took what we would consider to be fake fame and he transmuted that into real status where he made real money. So was the status fake? All status is perceived. It's very difficult for a lot of people who live in a very logical meritocracy, like the meritocracy mindset, which by the way inside of my company, I live in a meritocracy mindset. If my, if people who work with me perform better, I reward them with more money and responsibility. But the world doesn't work like that because the reality situation is, you know, Logan Paul went and ripped a bunch of people off with some shill coin and he's still more famous than you. Right? We had a man transition to become a woman, run over somebody, kill them, and then four months later named Woman of the Year after winning a decathlon in 1976. Like, we don't care, Caitlin Jenner, he's still more famous than you. We, like, OJ Simpson, I had a conversation with him at a, I was at law office now bumped into one time and he told me he was getting offers for millions of dollars to host a fantasy football podcast. And he stabbed his wife and another guy 56 times allegedly. And he's still more famous than you. You think that status comes from a meritocracy. It comes from you earning it because you were good. You were a good little boy. And that's just not how the world works. And so a lot of times what, well, there's a big conflict a lot of times when people, like, first find out about my program because they can't deny that it works. They just want to deny why it works. And that is they want to believe that status is a stumbling that is imbued upon you by angels and unicorns because you were a good little boy. And that's just not how the world works. It's just what you'll find out in reality is like, you wanted Megan Fox and Megan Fox chose machine gun Kelly, the bad boy. You, you, when we were growing up, bro, it was the Iron Sheik and Hulk Hogan. We knew who the good guys were and the bad guys. It was Rocky and Ivan Drago. We knew who the good guys were and we knew who the bad guys were. And the world doesn't work like that anymore. The world is this, it's funny. I use wrestlers all the time because there used to be good guy wrestlers and bad guy wrestlers. And now we don't know who the good guys are, the bad guys aren't anymore. No, it's it all up. And when you think about it, like, when you think about like Donald Trump's a great example, he gets bullied and then he bullies back. So he's either good guy or the bat is like, these, these things have become so androgynous. And the only thing that matters is like, how many eyeballs you get that hawk to a girl made a video about a sexual act and became it for a while had a bigger podcast than Joe Rogan. Look it up if you don't believe me. It's not, there's no good guy status or bad guy status. But if you had that much status, if you had that much fame or infamy, I don't even think infamy is a thing anymore. If you had that, you could become fabulously wealthy from that. And I can give you 100 examples of people. Again, Jake Paul went around, dab, dab, dab, just making these silly vine videos and got paid $40 million for a sham fight with Mike Tyson where he could barely move. He's 57 years old, like $40 million. What did you do this week for $40 million? As is people have made for, I haven't made 40 million this week, yeah, bro, yeah. As my point, it's like, it's like, but people don't, people, so I think people, what happens is initially, they tell me I'm wrong. And then begrudgingly, they tell me I'm right. It's very much like Galileo talking to the Pope in the 16th century, explaining to him that the earth goes around the sun. What did the Pope do? He put him on house arrest for the rest of his life. It's very simple, like in the beginning, you don't believe me. And then later on, you're like, well, I kind of have to believe because everything he's saying is true, but it's still not right that we should only, it still should be a meritocracy. And people just like, they're holding on, they're gnashing their teeth and clinching their buttole. No, it has to be a meritocracy. Only the good people win who work the hardest. And the reality is, if you have a bunch of status, regardless if it's a good guy status, good status is like, I'm a cardiologist, I've performed several hard surgeries. I've patented a certain type of hard surgery that saves people's lives. That's triple good status. That guy goes on to run for mayor. That's an incredible form of status. You're a benefit to the world. Everyone will agree, you're a wonderful person. And then there's the guy who does prank videos on rumble in YouTube and pranks his girlfriend and makes, does it like exploding whatever's in the toilet and just runs his car off the road and makes these stupid videos and benefits the world in no way whatsoever other than making a couple people laugh. And he makes just as much money as the cardiologist. And until you can wrap your head around that, you're always going to have trouble and be behind, especially as an entrepreneur, especially as an entrepreneur. Because the entrepreneur, what he wants to do is that you use logic reason and accountability to develop your product or your service and you used it to solve a problem. And you did so effectively. And so you were paid adequately or you were paid abundantly for solving that problem. And so now you think that your marketing has to reflect your logic, reason and accountability, but it doesn't. Because people will come out just say crazy stuff in these ads and make more money than you. And it's very frustrating until you understand the first thing I said, which is that status is only perceived. And when you can grasp that that monster, you understand how to control it, just the sky is the limit on how much you can grow as an individual. Like even the bad publicity that some people get, I'm good friends with Tai Lopez. How many times I've heard Tai Lopez has done Tai Lopez is over Tai Lopez is a scam. Can't tell if it's all, yeah. Yeah, he's canceled all this kind of stuff. And then I just saw it like I get hang out with him and it's just like nothing but celebrities at his parties and it's like there's all these people. I was like, I thought he was canceled. And none of it turns out to be true. And let's just say every bad thing that people say about Tai is true, say it's all true. He's still gonna make more money this year than you are. So what, how does that make you feel? Oh, it makes you feel bad and the world's not fair. I got bad news for you, man. The world is only moving in that direction. I saw a program, men of action, that I can 100% stand behind, but not only that, I put 200 video testimonials from my clients that are satisfied from doing it. And you'd be surprised because the logic, reason and accountability part of my brain is like, well, if you just go look at the 200 testimonials and the 3000 people who have gone through the course, you should immediately say, well, obviously this course works. And of course they doesn't work like that, does it Scott? There's just a bunch of people, there's like still naysayers and deniers because I use reason, accountability and logic then therefore it doesn't work out. But then some other guy comes out with some other course and I'm not to say these people are bad, but there's these self-improvement courses where it's like feel good about yourself. You're enough, say affirmations in the mirror and you'll just be enough. And these people make two orders of magnitude more revenue than I do in my company and they're selling nothing. Nothing and they're crushing it. But why is it is because they have more status than me? It's just true. It's just a function of status. That's what there has to be this like spectrum of or this continuum of what? So yes, you can have good status, bad status. You can be the most ethical entrepreneur and build a company and be successful that way and that like to your point of the cardiologist. I mean, yeah, there's definitely a sad status where you're just in an asshole. Is Mark Zuckerberg an ethical entrepreneur? He stole your information. Is he an ethical entrepreneur? No, I don't think he's a, I don't think he's the avatar of ethical entrepreneur, but he would seem to have good status. My question is, if he needed to get in front of venture capitalist or you did Scott, you've been an ethical entrepreneur Scott and he hasn't, who can get in front of venture capitalist faster? You, me or Mark Zuckerberg, you, me or Joe Rogan, you, me or you, me or Jake Paul. Jake Paul can get in front of venture capitalist faster than 99% of the entrepreneurs you know. And he has nothing to do with venture capital. He's just more famous than you. And it sucks that the world is like that, but that's just the way the world is. So where does, where does like conscious and reputation and all of this? Cause now people are listening to this. Obviously, a super sort of provocative point of view. And I don't, I don't disagree with you at all. People will have a hard time reconciling, especially people that are young, starting out, they're like, I don't want to, well, I think, I think it's old. No, I don't think it's young people. Young people actually have very, like, like, look at the way young people like crave attention on social media. I don't think it's young people at all. It's older people who have a problem with this. Cause they're used to the Soviet Union versus the United States. They're used to the good guys versus the bad guys. They're the ones who have the biggest problem with this. When I deal with older entrepreneurs, those are the ones I have an issue with. Young entrepreneurs, they sit there and they watch Grant Cardone, who's done, who, who sits there and like talks trash about his competition on different podcasts. And he's a billionaire. He floods the market with his ads. Have you seen that one thing where he, that one ad where he's like in a G wagon and he's showing off all of his cars and that, can you imagine how ostentatious? Can you imagine going to Warren Buffett and saying, here's a great way to advertise show all your jets in your car? That old school group of people would look back at him like they're crazy. No, it's very different now. It's like, I actually think it's the younger group of people who get it. They actually understand. It's like the people who have more, who can get more eyeballs on social media, the ones who actually do really well. Yeah, but you're, so I actually think you're not giving yourself enough credit because what you're talking about is, is really just creating provocative content. That, yeah, it's a spiky point of view. No, no, no, but I want to tell you, you're out of my idea and then I know you'll have an answer. But my point is, what the Paul Brothers do, what Grant Cardone does, they're not like evil people. Some people I'm sure think they're not great, but they're not evil people. Being an asshole on social media is very different than being like doing illegal shit and building a business that way. So I think there is still a line between good and evil. There's, there's shades of, of course, good. Of course, yes. That's what I know. Of course, what you're saying is correct. I'm not telling you to be evil. When I'm telling you is to give yourself permission. That's all I'm saying. It's like so many people don't want to take action on social media because they're afraid to give themselves permission, yet we just put a man in office who fucked a porn star while his wife was pregnant and we elected him twice, okay? And I'm not criticizing him because I voted for him too. My point is, you're worried about a meme you were gonna post or an Instagram account you were gonna make or a YouTube video because you cared so much about what the people at work thought about you and your fat aunt that you go see at Thanksgiving every year. By the way, just in case you're wondering, you join my program, this is how you get spoken to every day. Okay, I'm a former US Air Force captain and I worked in counterintelligence for two years and I flew spec ops for five. This is how you will get spoken to. This is how we talk every day. But like you watch this over and over again and I just hear these excuses about, I just care so much about what other people think about you. When I say all this stuff, of course, I don't want you to do any of these things. I don't want you to start a shill coin. I don't want you to sit there and start a, what is the other one that's just complete? Forex, I mean. Forex, yeah, yeah. 100% of retail Forex is a scam. There you go, I'll say it. You can come after me, I'll be more than willing to debate you 100%. Not Forex, Forex is not a scam because there actually are sovereign for well funds that need to use it. But 100% of retail Forex is a scam. I say this and people get pissed at me, but it's still true. But now I'll tell you something to do with the amount of money my friends have lost in retail Forex, I'm not disagreeing with you. Yeah, I'm not disagreeing with you. But my point is, do you see what I've done? No, like by doing no, I've taken aside and now I've become a little bit scandalous in here. Even though what I'm saying is objectively true, you wanna know another place where I get like huge hate and I could get hundreds and hundreds of comments, I've debated flat earthers before. One, something that's objectively true, I studied astronomy and college, I know the earth is round and I can prove it. And I sit there and I have a debate with them and I just completely dunk on these guys for like three hours. And I get all these views and comments and all this kind of stuff. And people are like, I don't know why you do this and I'm like, well, look at the algorithm. I just got 100,000 views for this video that I just made. But most people don't wanna take any chances like that. What my point of everything that I just said about good guy status and bad guy status are you giving yourself permission? Or are you listening to the same platitudes over and over again? It's like every time you fall down, you gotta get back up. Have you ever seen some of the stuff that Gary Vaynerchuk writes, some of his tweets? Like I like Gary Vaynerchuk, I'm sure we all do. He's an inspiration to all of us. But his tweets are very much, if you believe in yourself and do you do what you think is right and you stay the course, eventually you'll be successful. And I'm just thinking, if I said some shit like that, nobody would listen and if you said some shit like that, it would get no one would care. No, can you imagine being so famous that all you have to do is like be Alex from Ozzy and just tweet work harder. And then you just get like 5,000 retweets. Can you imagine me? But you know what, we're not. We're not that famous, Scott, we're not. And so for the rest of us, we are going to have to be disruptive. And if we're not disruptive, the world will pass us by and they will forget us. And because of the way the fractal nature, you know, Prado's principle, because of the fractal nature of the way social media works now and the way marketing works that you start to come to this realization very quickly is that you have to do something to separate yourself very quickly, which goes back to my original point. You have to give yourself permission to try different things. And when you do, then you can start to figure out ways to get a leg up on your competition. But if you don't and it's just like, I'm going to be the ethical salesperson and I'm just going to say platitudes over and over again and feel good about myself and tell myself that I'm good enough. Yo, here's the thing. Internally, all of you are watching this. You are enough internally. Externally, someone will take your partner and someone will take your girl. Someone will take your money and someone will take your clients if you don't do anything about it. Sorry, I'm sorry to be the one to tell you this. If I'm the first entrepreneur to tell you that other people are out to get you, I have, especially if you're successful. If you're not successful, you're just starting up, forget everything I'm saying. You've got a while to go. But for those of you who get like a couple million impressions on social media every week, I've got bad news for you. People are going to come after every single part of your life. They will, they're going to make reaction videos about you doing normal life stuff. And when they do so, how are you going to deal with it? Are you going to sit there and deny it? Are you going to block them all? Or are you going to take that new found status, that new found in for me and transmute that into a way to get more clients, in a way to get more business, in a way to improve your business. Because that's what you're going to have to do. And if you just want to ignore it and just say everything that I'm saying is wrong, that's fine. You can keep your head in the sand as long as you want. But there's some of you out there. I'm sure that are watching this right now. That deep down, you know that what I'm saying is true. You know that the guys who make the, we have a personal injury attorney here in Vegas and the guy drives around into $4.3 million Bugatti and puts like hot girls in the passenger seat and he's crushing it. He's crushing, well wait a second. I need a personal injury attorney. I don't need a guy with the Bugatti who has a bunch of hot girls in his car. But why does everyone call him? Because he's famous. And I don't know what. He gets attention, that's it. That's, that's the main thing. The other part that I'm going to tell you as far as entrepreneurship is concerned is the biggest disease you can catch. We call it procrastination, but it's actually something else. It's inaction. It's not procrastination is giving a word, another word to something else. The disease is inaction. My course is called Men of Action because I watch too many people take other self-improvement courses and then they would, they would cry. Oh my God, this life changing. Thank you so much. The giant within, like of whatever. And we take Tony Robbins and it's not Tony Robbins fault because he teaches a really great program. But a lot of people will take his program, feel fucking incredible about themselves and then just go right back to living in their mom's basement being overweight. They won't take any action and not the scary part of my course is I force you to take action. There's a thing in science, we know about in psychology, it's called cognitive behavioral therapy. We use CBT or DBT, dialectical behavioral therapy for people who have like borderline personality disorder. We've seen it's being a very effective treatment. I think for men, the most effective treatment is called behavioral activation therapy, which is basically when you feel depressed, you go to the gym. When you feel depressed, you go take an action and that action then creates dopamine release and you start having rewards in your mind. I think the male brain and the female brain are different and so the way that we treat some of these symptoms for depression or sadness or melancholy is different. I think for men, the one of the main things you have to do is go and take action. Rather than read a book, do a breathing exercise and look in the mirror and tell yourself that you're enough, I think you need to go hit a personal record on the bench press and go talk to a beautiful woman that you would have been afraid to talk to before. I think you do that, you're going to feel a level of happiness that you've never recognized before because that's what your ancestors did in order to survive. And when you do the same thing, you're also going to have that same feeling. So then what is the issue with all of the self-help advice that's out on the internet right now? And I know you probably have 1,000 issues with most of it, but I just want to tie a knot in the status thing because I think that's important. So, and then we'll talk about sort of self-help. We can talk about what men should do. And by the way, in terms of mental health, if I ever get a stressful call, a stressful email, I do go to the gym and I'll go deadlift, I'll go bench, I'll go squat, I'll go kick my own fucking ass. Beat me in there, hold on. God, that sounds like a very traditional masculine answer. You're going to get canceled if you say that too loud. You better be careful, Scott. This is a thing of, I mean, this is, but this has always been how I, how I decompress because that gives me the room to think through the problem. It removes the emotion out of the situation too. Your response is just going to be in that positive way. Way to self it, it removes the emotion. You mean you come up with logical answers dispassionately? You better be careful saying this stuff on the internet, Scott. You are going to get canceled. You better be careful saying stuff like this, bro. You're the American psychological cessation, if they get a hold of you, they're going to get you canceled, buddy, watch out. I think we're in an era of non-cancelation. I think we've got through it a bit. Oh, dude, I hope so. I hope so. I really do, man. When he said there made those promises about, you will no longer have your account taken down for no reason and you're going to get a right to a speedy appeal. I was like, I voted for the right person. As soon as I saw that, as soon as I saw that, it's like, you mean I can tell the truth and I'm not going to get ratioed because of it? That's incredible. No, no, the whole point I was going to make was like, whatever, whatever you're building, whatever attention you're trying to find, you have to have spiky points of view. You have to have an opinion on shit. And listen, you're not going to get canceled. If you're not being a complete fucking asshole, like I know you take it to an extreme to a degree where you're saying you can still build an audience that way. But where you are right now and where 99% of people are building audiences, it's so far, even like a small amount of opinion is uncomfortable for most people. They take a fucking baby step, like put an opinion on anything in your life in your world relevant to what's happening in politics. Just have a fucking opinion. Because if not, who are you, you're vanilla. You're not going to attract anybody. Do you know how hard it is to get leverage on YouTube right now? Very. So start from scratch. Like you have to do something with an incredible cover photo and an incredible title to even get any traction whatsoever. And you have to post consistently. And I just keep reminding people, it's like when you use platitudes, like trust yourself, feel better, trust your intuition. Yo, I don't believe, you're ready here. You can make a clip out of this. 95% of you watching this should stop fucking trusting your intuition. It has not led you down the right path. If you are a pilot and you've done 2000 landings, then you get to trust your intuition. Look up the definition of what intuition is. It has to do with domain expertise and lots of experience. If you're a cardiologist and you've cracked open 100, like 500 people's chests and actually looked at the heart and be like, oh, there's something wrong here. You get to trust your intuition. If you're a psychologist and you are a psychiatrist and you dealt with maybe 500 people that have had schizophrenia, you get to trust your intuition. The rest of us who have no domain expertise are like, my intuition tells me that I need to start a restaurant that makes paint tacos that are vegan. And like, no, you're doing that for you. That's not your intuition, bro. That's your ego. That's what's going on. Most of you have no right. You have how dare you. You do not have the right to trust your intuition because you don't have the domain expertise to do so. You do have the right to study. You do have the right to become a subject matter expert. You do have that right, which then will lead you to proper intuition. But what happens instead is people who have no clue what they're talking about are just like, follow your passion. Do you think that Wayne Heizingo won't woke up one day when he had a waste management open, your waste management the company and he's like, you know what, I know he was, he's from here. He's from Miami. Yeah. Do you think that Wayne Heizingo was like, you know what, my passion is Scott? I just want to tell you, portapoddies, I've just been wanting to clean shit out of portapoddies my whole life to clean diapers and feces. I've been so excited about creating dump trucks. Do you think that Wayne Heizingo's passion was waste management? Or do you think he solved someone else's problem and made billions of dollars because of it? Again, I want you to think about the attorney Harvey Spector on the show suits. I don't know if you got some of you guys watch the show suits. But what made him so great is not that he's a great litigator. It's that he makes problems go away. If those of you are watching this, if all you do is make problems go away for other people and you can't do that with platitudes, you can only do that with action. If you can just make problems go away from other people, give away as much free stuff as you can and ask for 1% of your audience to buy your product, you will become outrageously wealthy. A big thank you to indeed for supporting success story because hiring people is one of the hardest things you're ever gonna have to do as an entrepreneur as a founder, as somebody who's trying to build a business. It's important to hire well and find the right person, but it takes so much time and it's so labor intensive because like most entrepreneurs, you have a thousand things going on and there's good chance that you just realized your business needed to hire somebody yesterday. So how can you find that great, amazing, right fit candidate fast? It's easy, just use indeed because you don't have to waste time struggling to get your job post seen on all these other job sites. If you're using indeed, you can just use their sponsored jobs to help you stand out and hire fast. Your post jumps right to the top of the page for relevant candidates so you can reach out to exactly who you're looking for faster and the results really speak for themselves. According to indeed data, sponsored jobs posted directly on indeed have 45% more applications than non-sponsored jobs. And you know what I love most about indeed? It really just makes hiring so fast because everything is streamlined in one place. No more juggling multiple platforms or waiting weeks for the right candidate and how fast is indeed in the minute I've been talking to you. 23 hires were made on indeed according to indeed data worldwide. There's no need to wait any longer. Speed up your hiring right now with indeed and listeners of success story will get a $75 sponsored job credit to get your jobs more visibility at indeed.com slash clary. Turns out it should do apply. Just go to indeed.com slash clary. A huge thank you to Netsuite for supporting today's episode. Now, what does the future hold for business? If you ask nine experts, you're gonna get 10 answers. Bull market, bear market, inflation up, inflation down. Honestly, at this point, you just need a crystal ball. But until we get one over 41,000 businesses, I found the next best thing. They future proof their businesses, their operations with Netsuite by Oracle, which is the number one cloud ERP. Imagine having your accounting, your financial management, your inventory, your HR, all flowing together in one fluid platform. And here's what makes Netsuite different. It gives you one source of truth for your business. You get the visibility and control to make quick, confident decisions while others are guessing. You're working with real time data insights forecasting. You're basically looking in the future of your business with actionable data, whether your company earns a couple million or even hundreds of millions. Netsuite helps you respond to immediate challenges and helps you grab your biggest opportunities. And speaking of opportunities, they put together the CFO's guide to AI and machine learning at Netsuite.com slash Scott Clary. This is the playbook for understanding how to use AI for your business. The guide is free, that is Netsuite.com slash Scott Clary. Status, where does it play into all the other parts of your life? Because even before we press record, I said, one thing that people are really good at doing is excelling in one area. They figure out how to make money. For example, that's, you know, everybody who's entrepreneurial at some point wants to do it to make money even though you can talk about why you should be building a company and all your, you know, other reasons in your own personal nor star. Maybe it isn't money. But they figure out to make money. And then all the other parts of their life fall apart. This is not a hard and fast rule, but it happens more often than not. Where multiple divorces, kids hate them, no health, physical, mental, any of it. And now they haven't figured out how to do anything except make money, which is a great problem to have. But what is, what's the answer to this? Where does status play into this? You're talking about dating multiple women, some people care about that, some people just want. One woman that actually loves them, like the point is, they're fucking up across the board because they've only focused on one thing for the past 20 years. If you guys don't believe me, go check Brittany Renner out. She is the woman who had a baby with PJ Washington, who's the power forward for the Dallas Mavericks. And then wrote a book teaching women, instructing them how to trap wealthy men into having babies with them. Women are out there. If you do not understand intersectional dynamics with women and you've made a lot of money, you don't have game, you have negative game, you are a target, you are below zero. You're actually better off not having any money with women than you are having money and then dealing with women and not understanding them. So you're absolutely right. The other part is the guys, you just get out of shape, out of buddy of mine. Dude, this guy was like a male model when we were in college. He was like a model for JC Penney. He was on the bat's are at. Super good looking dude. He goes, dude, I haven't worked out in five years. He goes, I haven't been to the gym in five years. I'm like, what? That's crazy because that's what happens to us, right? We get really good at a couple areas of our life and then we let other areas of our life go. I work so hard on social dynamics for so long that I actually let my business like not do well. You know, it happens to all of us. We become kind of obsessed. There is never a point in your life where it's too early to actually understand networking communication, leadership and dating. There's never a point. And even if you are someone who is in a committed relationship right now, you're in a marriage. And by the way, everyone's goal is to find, every man's goal is to find a woman who loves them. Even the guys who right now are dating multiple women, eventually the goal is to find someone who loves them. My point has always been, you don't need to be with a bunch of women to do that, but you need a bunch of women to want to be with you. So I teach attraction. That's when it comes to the dating aspect of my program, it's 100% men don't understand concepts in attraction or attraction triggers when it comes to women. And because of that, you see about a third, the bottom third of men right now who are out dating have no options with women whatsoever, about two thirds of men under the age of 30 or single while as one third of women are single and on dating apps, men match with women six out of every 1,000 swipes. Women match out of 100 out of every 1,000 swipes. This is about 16 times more. Tinder right now has nine men for every women on there. Men are in a mode of desperation right now. So a lot of guys are getting good at becoming sound financially, you know, building their business, but when it comes to intersectional dynamics, they like not only have they not been taught anything that's going to help them, they're actually being taught the opposite. You need to earn the right to be vulnerable in front of a woman. And yet they're being told by content creators like Chris GQ Perry, Will Hitchens or Justin Baldoni, they're being taught by these men to go out and be vulnerable to women that they just met and let these women know how you feel. I don't know how much you like them the first time you meet them. And I'm like, that works for the male model. I agree that doesn't work for the five, six Filipino guy who just came over here, you know, from the United States, he's a second generation Filipino. He doesn't have the same ability like the male model to just walk up to women. There are different answers for different men. And if you don't understand these answers, if you're a guy who just isn't classically good looking or doesn't classically have a bunch of status but you have a bunch of money, you are a target. And you either realize that what I'm saying is true now or you're going to very quickly, you are a target. Men who use a money in lieu of attraction are some of the most difficult clients I have to deal with because when I explain to them, this girl that you're talking to didn't stop liking you, she never liked you. It's really hard for their ego to deal with that. Those are some of the most difficult clients that I have. The ones that use money in lieu of ability to be attracted. That is a really difficult thing. But the other one of all the things that I go over my course, the most important thing is fitness. Like physical fitness. You can't, like it really starts with physical fitness. I'm 47 years old and I've never been in better shape in my entire life. You know, I just finished 75 hard. I only eat two meals a day. I do intermittent fasting, cold plunge. I do sauna every single day. I'm in the gym. I do five days splits. I work out seven days a week. I do a paintball like once a week with some of my buddies. It's really high cardio and I play basketball maybe three or four days a week. I do this every day because I understand fitness is going to come first. And then, and then my relationships with other people, my ability to network is going to allow me to build a business which then helps my finance. So remember health, wealth and relationships, right? Those are the three pillars when it comes to self-help. Health is the most important. Relationships are actually the next most important. And then those two then lead to wealth. If all you do is worry about wealth then you have a problem because now it's like, where do I, like, if I lose one of my closures, where do I go? I know where to go because I know Cole Gordon and Jeremy Minor are two of my good friends. I know where to go. I couldn't just call Brad Lee or Tyler as an asset. They're my friends because I worked on relationships first and then afterwards you work on wealth and so that's the way that whole thing works. But I think, one thing I did five years ago was I created the most comprehensive self-help course in the world for men. Everything that we've talked about in this conversation right now is what we teach in the course. It's networking, leadership, relationships, and dating. And so that's the most people that I've found in the space, especially in the dating space, they don't teach your leadership at all. Except like Jaco Willix, the only guy in the space I really think who's truly teaching leadership and the same thing in the entrepreneurial space, they don't really go over leadership and then they also have a bunch of guys who just become targets for predatory women who are just after them financially. I think the issue is that you have all these content creators that just focus on, again, one aspect of the person's life and they make it seem as if you kill it in that area, you're gonna be happy in everything else just because you figured out one part, which is wrong. It's completely wrong, dude. Like you know this. So I know the answer and I feel this way strongly but I feel like we're letting a lot of young men down because we only focus on certain kinds of content and certain kinds of lifestyle. We don't help level them up in all the other areas of their life and this is why you mentioned some of these ridiculous dating stats where you know the numbers, I don't know the numbers but I'm sure this is why mental health, suicide, depression is at an all time high with young men because we don't have good role models teaching them how to live this like fulfilled life. Well, we have good role models it's just they're being drowned out by the louder role models who make $60,000 an hour streaming on Twitch. Like that's where the problem lies, right? There's this, I'll give you an example. This is kind of a microcosm. There's this funny video of Jason Momoa and he is talking to this couple and he grabs the girl and he starts hugging her and then he starts forearming the guy and pushing him away and he's like pushing to, and the audience is laughing. He's on some talk show. I forget which one it is and the audience is laughing and the funny thing is is that Jason Momoa doesn't realize that he's being disrespectful to that guy because what he's being taught is that that type of behavior is totally acceptable. And so because of that, it's like if Chris Hemsworth came up and grabbed Jason Momoa's girl then it would just be fine. It's not, why are you so insecure, bro? And the reality is that isn't a good boundary to have in a relationship. If my girlfriend was off hugging some other dude at a party and he was pushing me away, we're gonna fight. Sorry to let you guys know this and I'm sorry if that seems like it's very immature but that's what men, that's how men used to do. I used to manage, I used to be the door guy at a bar in Austin, Texas called Amazon Shotbar back 25 years ago and you know what happened every day during the summer, there'd be a fight and you know what happened after the fight? The guys would shake hands afterwards, no one would call the cops, no one would go to jail and you'd go back in there and get your credit card and nobody cared. Now it's like, oh my God, billy push, billy push Steve in elementary schools like now we have to suspend everybody. Now we've gotten to a very different place where like regular traditional masculine roles don't exist anymore and they're being shunned. Listen, I just want you to consider anybody's watching this. I want you to consider that your house is on fire and when it's on fire, your family members are inside the house or on the second floor, you can't get to them. The fire department shows up and the men in the fire department, they show up and you can see their faces. Do you want their faces when they walk up to save your family members, to be full of emotion? Do you want the fire chief to come up to you and be like, Scott, I've been having a rough week. Really I've been having a difficult time dealing with the stress of just being this fire chief and it's just been very, very hard for me. Or do you want stoic, hard looking men to kick in the fucking door and save your family? Which do you want? And then when you answer this question correctly, I want you to read that the American Psychological Association said that traditional masculinity and specifically stoicism was harmful. They said it was harmful. No, it is stoic men who built the world that were in today. It was stoic men who created Riverside FM, who created all this stuff, who created Zoom, who created this lab, like it was stoic men who just sat there, went to work every day and created these things. That's what happened. It's not this idea that traditional masculinity is harmful. That is part of the problem. So now I can't express, like, I just one of these things where it's like, I can't compete with other people because that might hurt someone's feelings. We need to give Billy a trophy, participation trophy for just participating. We've got into this place where it's become very difficult for you to succeed. And I think the over correction, I think things had gotten too far to the left and then the over correction was what we saw a couple of days ago with the inauguration. That is the sign of the over correction. We've gone too far in one direction and now we're coming back in the other direction. So, I mean, I just think that's just the main issue that I see people having. And along with, like I said before, giving yourself permission to express yourself, understanding that status is just perceived. You do these things and like, you are going to have more success. The one idea that I think is important to talk about is, yes, I do believe that traditional masculinity is demonized to a degree and I don't agree with that at all. I think we are correcting now. But what happened was when we demonized traditional masculinity and young men had no role models, it turned into, and they had no sexual partners, it turned into this anger and this incel behavior for lack of a better term. And that's also not masculinity either. That's not what people should aspire to be. So, what's the fix? Like, who are the people, I mean, outside of you, your content, the people in your community, what's the fix for someone young, trying to figure out, how do I conduct myself as a man? How do I build status properly? How do I not hate the other sex? So these are not good, right? You understand what I'm saying? Because you saw that as well. Yeah, so one of the issues is a lot of men, they were told that their relationships with the opposite sex were going to be a certain way. They were told by Disney, the church, and their family that if I'm just good to her, if I do unto others as they would do unto me, then what I will receive is one free wife, right? I'll have one Cinderella story because that's what I deserve because I worked hard in school. And so therefore, if I just do what, you know, if I just, if I'm just a good little boy, then I'll get a girl and then they get into the real world and then all of a sudden rock the bartender steals their girlfriend and then they're very angry. Like you said before, the anger and then we talk about the incel culture. For me, the ultimate thing that I learned and remember the first thing I said about status is I don't judge people. I like, it is actual non-judgment with discernment that actually gets you through this, which is why I try to teach people. Like for instance, you saw that crazy news about that one woman who had sex with like a thousand people in a day or something like that. It was like headline news when it happened. And I did a reaction video and I just watched the audience the way they reacted and they're like, this is the downfall of society, this is horrible. And I'm like, no, I just don't think I want my daughter to do this, but I don't think she should like die because of what she did. Like I don't think she's gonna have a happy relationship but that's just my opinion. Maybe she will. Yeah, I don't really know. Funny enough I'm gonna bump into Lily Phillips tonight here in Las Vegas. She's going to a party I'm going to tonight. But the thing about is when you do that, what happens is if you watch the Candace Owens interview with her, she needed this woman to be wrong for Candace to be right. And I'm not saying Candace is an incel, but it's that same mechanism that causes people to become hateful. And my whole thing is when my competition does something to like steal one of my ideas and they do something better, I don't hate them. I'm just, I'm non-judgmental towards it. When you can learn to be non-judgmental and understand, yes, the world may be falling apart around you. Yes, the good guys don't always win. Yes, the world is not fair. Yes, social media is fake. When you come to that realization and you're just non-judgmental, you're except like Eckhart Toll talks about in the power of now. I accept the moment exactly the way that it is. And then, but you can still be discerning and take right action. I think that's ultimately the key. That's how you keep from becoming an incel. For me, all of the experiences I've had with women in my entire life have been almost entirely positive. And because of that, I love women. And you'll notice, I do shows with 10, 12 women. Most of my friends are women. I love being around women. So as a dating coach, I'm very different than the most of the other ones. I tell men to friend zone as many women as you can. Have a ton of female friends. They'll introduce you to other women. They'll get you into cool parties and they'll get you calibrated towards being around women. I teach something that is very different than one of a lot of guys who does no hatred at all. Do I admit that some of the females that I may be friends with, I'm like, hey, that seems like kind of toxic behavior. And I probably wouldn't want to date you, sure. But I just don't date them. I don't hate them though. That's where the problem comes. Does that make sense? Yeah, it's not. It's the early age. It's the hatred. Again, if somebody does something like like if we were to study Pablo Escobar, right? I'm Colombia, my family's Colombia. I've got to study Pablo Escobar. I can look at him in a non-judgmental way and then at the end say, I don't think I need to sell cocaine. You see what I'm saying? Like I can do that. I can look at him and be like, again, if I were to look at certain battles during World War II, there were despicable people that were executing those battles. I can still look at them and say, okay, this is what he did, right? This is what he did wrong. But like still, but not hate him and then go back and say, okay, this is what, I'm saying this is a form of military officer. I can look at and I can study previous generals and say, okay, this is what he did, right? This is what he did wrong. With a dispassionately look and try to learn. Again, you guys might have, I know a lot, I'm friends with a very controversial content creator, Wes Watson. And Wes, he goes off, he goes after people, he's a lot of profanity. People have a hard time. Like he's very, he makes himself very difficult to digest sometimes, right? He really becomes very polarizing. If you were to look at Wes Watson though, without judgment and say, okay, what are the things he does well? Well, he has a fucking fully automated sales process where he has no sales team and his expenses are incredibly low. And he's done four million a month in revenue with like 80, 90% profit. Those are crazy numbers. I wanna learn that. I wanna learn that part about instead of judging him, I'm gonna use discernment to figure out, okay, what are the parts that I can learn and what are the parts that I don't wanna learn? And that's the main thing that I've done with my company is just try to understand, what are the things I need to learn and what are the things that I can just like leave behind? So the term we use is judgment, it's discernment without judgment, discernment without judgment. Just because like you can learn a lot of crazy things from people, but you don't have to be exactly like them. And that's one of the main things that I try to teach people. And when you do so, you don't become hateful or resentful. You know, this is a hard thing for a lot of people to swallow. Ladies who are watching this, every guy who ever cheated on you isn't a narcissist. Some of them just cheated on you, just happened. And fellas, if you're out there, if there's a lady who cheated on you, she isn't a psychopath. Sometimes they are, but a lot of times, they just, things didn't work out. And people don't wanna hear that. It's the number of women that I hear tell me that they got cheated on by a guy who was a narcissist, doesn't match up with the number of narcissists that there are in the world. You know what I'm saying? It just says that the numbers don't match up. And so if you can learn to have discernment without judgment, then just come to the realization that sometimes relationships don't work, just because they don't work. Some guy quit your company because it wasn't a good fit. It doesn't mean that there were a bad person. If you can truly have that attitude of discernment without judgment, then you don't get yourself put into these situations. A quick shout out to the HubSpot podcast network for supporting success story. Now, if you like success story, you're gonna love other podcasts in their network. One of my favorites is create like the greats. It's hosted by Ross Simmons. Obviously brought to you by the HubSpot podcast network. You're gonna join Ross on create like the greats. Ross dissects the genius behind history's most remarkable creators and their legendary work. So you're gonna get this blend of history and business and creativity. He has a great voice, always good for a podcast. And he has a decade of practical experience. He's gonna break down some of the best creative processes that built influential companies, brands, and stories in a way that anyone can apply. So whether or not you're fascinated by history, creative thinking, or you simply want to improve and systematize your own creativity without sacrificing productivity. This podcast is your perfect lesson. Go listen to create like the greats wherever you get your podcasts. A huge shout out to Lingoda for supporting today's episode. Now, if you're ready to master a new language, Lingoda is the online language platform trusted by over 100,000 students worldwide. Lingoda offers live classes with real teachers available 24-7. You can choose from German, English, business English, French, Spanish, or their newest edition Italian. What sets Lingoda apart the smallest class size in the market? It's just you and up to five other students. Or if you want, you can go one-on-one for personalized attention. Their native level teachers don't just teach language. They share culture too, and you'll speak confidently from day one with Lingoda's flexible scheduling and proven curriculum. Students report being able to navigate real conversations in weeks, not years. And if you're using Lingoda for business, their C-E-F-R aligned courses ensure that you're learning internationally recognized language standards that employers value. Between sessions, you're gonna reinforce your skills with downloadable materials and bite-sized practice exercises. And all success story listeners, they put together a special deal. Try Lingoda free with three group classes or one private class, plus you save on any course with my link, try.lingoda.com slash success story and code Scott 25. Don't miss this chance to transform your life through language learning. You know, this sort of brings it back to what I mentioned about removing logic, removing emotion out of decisions and proceeding with logic. This is what it's all about. It's about two things. It's about removing emotion out of decision making, out of the content you consume and trying to understand the context that information comes from. But it also is about understanding that social media's fake, the content that people put out is not their entire personality. Just because you heard one good piece of advice from one person does not mean you consider them God and put them on this pedestal. There's a lot of issues with them too. And I'm just, I think the whole goal of this show is to understand that whether or not you're trying to improve in your business, in your relationships, dating, marriage, related with kids, health, well, there's so many different ways to do the thing you're trying to do. And the most successful people, they understand all the different ways and they do have a discerning eye when they try and figure out something you they have to. Because if not, then you're gonna say that, hey, just because this work for one person is gonna work for me, that's not how the world works. And it's not true. And I see this a lot with, I don't come from like a lot of dating content. I see a lot with a lot of health and wellness content. People say, I did the keto diet and that's how I lost my weight, right? Did this split? I did a push pull or I did a chest tries back buys or I did, hey, for 15 minutes a day or only did stair master or contest prep. There's all these different things that the creator, the content creator, they say that it's the only way that it'll work. Yeah, yeah. Exactly. That's incorrect. Yeah, that's totally incorrect. I wanna just bring up one more idea. You mentioned, sort of gone through a couple different pillars of what makes a man successful. What were some ideas that you have or some points of view that we didn't discuss yet about just sort of overall success in a man's life? Yeah, I'm finding mentors. I mean, you mentioned it before, like be discerning enough. So I look at it like, when you think about an NFL team, they have a front office and that front office, one of the things their job to do is to identify talent that other people missed, right? Or being able to tell when someone can actually perform the job. When the guys are really good quarterback or if he just has good measurables at the combine, right? And so I think becoming a good talent scout for finding mentors is an incredible ability. Finding guys who actually can do the job that they say they can do and then kind of identifying which guys can't. I just got bad news for those of you who are watching this. Most of the people trying to teach you how to make money, don't know how to make money, but they do know how to sell you a course on how to make money. That's essentially what's going on. I have bad news for, I have even worse news for you those in the dating space. I'd say 95 to 99% of them don't get anywhere near the results that they claim that they get for their clients. That's one of the first things I did in my courses. I put up hundreds and hundreds and hundreds and hundreds of testimonials to absolutely unequivocally prove that every single thing I said was true and none of it was an exaggeration. And you would think that the entire market would like flock to my idea, but it actually made people more insecure. It really did. It's like if you're a shorter guy and you just believe in your heart that short guys just cannot date pretty girls and you see my program and I show you 100 short guys dating pretty girls, they become very difficult. So instead of it's saying, hey, maybe I need to take this guy's course. It's like, fuck this guy, he's a liar. This must be fraud and I'm like, bro, there's hundreds of testimonials there. The guys are literally saying that what I'm saying is true and they don't want to hear it. Finding being able to scout out mentors is a big one. The other thing I will tell you is we spend a lot of money on courses personally and men of action learning from other people who are smarter than us. I mean, I can tell you right now, Cole Gordon, we spent money on, Tyler Lopez, we spent money on these guys have helped us inmeasurably. These different courses that we've taken, some courses you guys would never heard of. Like we have a course specifically we're taking on YouTube algorithm right now. We have all these different courses that we're taking. One of them was basically how to grow social media accounts. We've taken these different courses and we're constantly reinvesting in ourselves. And by the way, it's a tax write off for those of you that didn't know. We're constantly reinvesting in ourselves by taking these courses as opposed to what other people doing, which is getting these formal college degrees that don't tell you anything about how to like level up your row ads on your ad spend or anything to do with like meta ads. They don't tell you anything. Taking a course, learning how to copyright, learning how to run meta ads, learning how to do SEO, far, far, far greater ROI than you going out and just going to regular a regular university. It's just that's another thing that I've learned. And then lastly, I listen to audiobooks like double or triple speed and I take notes. So like that's another thing I do. And anytime that I'm one of the reason why talks so fast, whenever I'm in the car, whenever I'm eating or whenever I'm in the gym, I am always listening to an audiobook. Right now I'm listening to the sad truth about happiness by Gadsad. You know, I probably this year, I'll probably get through about 50 books. And so that's another thing I'll tell you so that you can continue to educate yourself and become a subject matter expertise, a subject matter expert. This is a thing that I think a lot of people, especially once you hit 35, 40, there's this thing that happens where the plasticity in your brain starts to decay. It becomes your brain becomes a little bit more crystalline. And in order to keep that plasticity from happening, I don't know if you guys listen when Elon Musk went on Joe Rogan, he talked about he's one of the top Diablo players in the world. I believe Elon Musk right now is the number one Diablo player in the world. I'm in the top 100 in the world at Madden. I play Madden in a football. I don't like I do it because it keeps me sharp. I go out and I go to nightclub sometimes and I go to these massive social events because it keeps these parts of my brain, these neurons and axions continue to fire so that my brain can remain young and plastic. When you guys get really good at one thing, you've just been an accountant for 25 years, the plasticity of what you're able to learn starts to decay over time. So I'd highly recommend that you guys learn, you continue to learn for the sake of learning. I read The Guns of August. This is a great book, it's about World War One. I use this book as an example because it has no bearing on my life whatsoever. In the book it has to do with the first month of World War One or like why the whole thing started incredibly fascinating book, won the Pulitzer Prize, a phenomenal book. The book has no bearing on my personal self improvement. Yet learning it, what it did though is expand my brain's ability to continue to learn. This is really high level stuff. So you guys need to continue and I would also recommend a breath of different knowledge points. For me, my favorite subjects are astronomy and evolutionary psychology. Those are the main things I study, but I also worked at a hedge fund for several years in finance selling stock options. I try to learn a polymath. I try to learn a lot about a lot of different ideas and then put them together as a CEO of my company to try to solve problems that way. And so that's another thing. And then like again, every time you're dealing with a problem as an entrepreneur, instead of panicking, find someone else who dealt with this problem previously and you'll be shocked at how you can determine what the solution is. And this is the last one of the last piece of advice because I know we've gone a little bit over here. The social media algorithm is basically astrology at this point. You're going to get millions of people. They're going to get people to ask you for thousands and thousands of dollars trying to tell you that they know how to get you to blow up on YouTube or Instagram. And you guys are going to take these courses and you're going to hire these consultants and you're going to find out what everyone else has found out that nobody knows shit. It is complete and total astrology at this point. The best thing that you can do right now is to make quality content for free that helps people and solves a problem. You're probably not going to get a ton of views and you're probably not going to get a ton of comments but you will be able to get clients. You will. You will be able to get qualified clients by going on social media and solving other people's problems and stop worrying about how many likes or views it gets. A lot of times somebody will post on me and get a thousand views and like, I only got a thousand views. Do you know how many people a thousand people is? That's a lot of people. You don't recognize. I see people running seven and eight figure companies with 10,000 Instagram followers. You don't need a ton. Stop being beaten down whenever you post something and it doesn't go viral. Stop. But one more time. You may have posted the greatest content of all time. This algorithm that Meta has is total astrology at this point. No one can figure it out. And anyone who tells you that they can take it with a grain of salt. Yeah, no, I appreciate that. Can I ask you one last question then? Yeah, no, I think that this is the last thing I wanted to leave the audience with because we touched on this at the beginning. But I want people to have a playbook for if they want to start to build status. If you're going off about all these different ideas about, you know, controversial content and ethics and stuff like tomorrow, I want to build more status in my life. What are the steps that I take? I would pick one of these different branches. Some of them are very easy and some more complicated. So you're doing a podcast. See, this is a great way for you to meet people right now, Scott, that you might want to meet so you can find mentors this way. And you can build status. You can show a level of subject magnet or expertise. And you can show a level of relevancy and competency by doing this. This would make you not only professionally viable, but depending on the podcast, it makes you actually attractive, more attractive to the opposite sex because they're going to look at you and be like, this is a competent, relevant individual who can take care of his own shit. So that's one way is the podcast. Another way that I've seen that's worked really well, it's very inexpensive, very easy to do. OBS is free. It's your reaction videos. You guys can go on and make these simple reaction videos. They're very simple to do. You just react to other people's content. You can use Riverside for it. I will say the only weakness with Riverside FM is that when you play reaction audio, it's a little bit muffled. Whereas for StreamYard, it's a little bit better, but Riverside actually, they download everything in 4K. I'm sorry to get too technical. I'm actually building a course on building pod. I'm actually starting a course on building podcasts right now in my, it's a sub course in my course. But so number one is build a cup of hot gas. Number two would be reaction videos. Number three, this is a really great one, especially if you have any kind of social anxiety, is try man on the street videos. These are terrific. Go to a like a popular area. We do first Fridays here in Las Vegas, down in the arts district. We do it like from five to 11 pm. You can just go out there and just interview people. It all it takes is two iPhones. Use one iPhone as a microphone and use the other iPhone to take video. And then watch yourself on camera. And you can learn so much about yourself talking to other people to see whether or not your voice and flexion changes. This is very common Scott for a normal dude talking to a very beautiful woman. All of a sudden his voice goes up like this. Hey guys, where are you guys from? Can't you guys want to get a drink with me? What a nice dress. That looks good. I'm like bro, what happened to your voice? I don't understand. I can't believe what I'm watching. But it's because of man on the street videos that I'm able to do that. And then you'd also use the man on the street to go viral. You saw the Hock to a thing. That's a great example of man on the street going viral, right? Alternatively, you have directed camera videos. This is a lot where I think a lot of entrepreneurs should start. And so when you think of directed camera, just go look at anything Alex Hermosi is doing now. These are five things in 2025 that you can do to build your company to eight figures. That would be the hook for a direct to camera video. These are very simple to do. You can just copy what other people are doing. But more importantly, it just gets, it lets other people understand what your expertise is. And the last one, and this is the hardest one. But if you can pull this off, it is incredible. It's a panel show. You need to do a panel show. I don't know if you know like zoom or I think on Riverside, you can do 10 panelists at one time or something like that. On I can't remember how many people zoom you can have. Like infinite panelists, whatever. But live panel shows, which is what I specialize in doing. So all it'll be me and Rollo Tomasi. I'll have maybe one other male guests and 10 girls on the show. And we'll react to viral videos. So it's a reaction show and a panel show at the same time. These are the hardest to do, but they do really, really well if you want to grow a channel. And then along with everything I just said, doing live streams, really good photo content, and then really good video recaps. Those would be like the seven ways I would say you could build a brand right now and becoming good at those seven ways. You're pretty much going to be a, when I say photos like you're either photographing real estate, cars, beautiful women, scenery, whatever, or video recaps. I have some friends of mine. All they do is they go to these really huge parties. And then they make these video recaps using like a steady cam and a drone or whatever. And then they make the recap and give it to the content creator and then they do a collab. And these guys have blown up because they do that as well. So those are, those are the different ways to build a brand. So anybody who's watching this, I'm an accountant. Okay, cool. I would do direct a camera. These are five things that you think you can write off, but you can't. And then you go into like the drug dealer trying to write off his mistress's boob job. And like everyone's like, oh my God, I was like, I can't wait to see what number two is. That making content like that is how I would build a brand in 2025. I know people wanted like a, like an overarching sort of vague answer. I'm going to give you a specific, I don't do vague answers. Everything in my program is specific. When you, I used to fly a KC 135 as a navigator in the military. There's no vague answers when you fly an airplane that are specific answers or you die. And that's the reason why my course is very, very specific and why it's called mental action. I love it. And that's, I mean, I asked for, I asked for how to build status but brand and status, I guess, are synonymous when you start. That's how it's a little brand on all. If I'm, but you're asking because some of your audience may actually be men trying to date more attractive women, but I imagine most of your audience are entrepreneurs. And so it's funny. The mechanisms for the highest level of dating and for entrepreneurship are the same mechanisms. If you ever listen to Ornclaf's book, what is it pitch anything? It would read, read the book and then read them. He goes, avoid beta behavior. What? Ornclaf said avoid beta behavior when he's pitching anything? Where else have you heard avoid beta behavior, Scott? That's a dating term. That is direct. There's so many of the terms for Ornclaf's book are directly out of dating programs. It's crazy. The highest level of dating, the best book on dating I've ever read, you know what it is? 100 million dollar offer by Alex Hermozzi. People are like, what are you talking about? I was like, no, that's what I throw insane events where people cannot feel stupid saying no. And then I end up like going out, like I'm going out tonight with six girls to a party. And like, that's not date. At that point, it's just fish and a barrel. It's a doing. Yeah, no, I love it. Okay, where can people go, website, social, all that? Yeah, easiest place to find me is on Instagram and Michael Sartain. You guys really, if you are an entrepreneur, you need to have some presence on Instagram. I know you guys, like a lot of people are really heavy on Twitter and they're kind of afraid of Instagram. I got bad news. Like this is the only thing about Twitter. I love Twitter. I go on Twitter is a lot, but there seems to be a little bit more anonymity and a little bit more of a victim mentality on Twitter. And those are bad leads when you're running a company. If you want good leads, for people to have a bit more optimism and a more of an abundance mentality, I would highly recommend using Facebook and Instagram. Those are a little bit better. And then also YouTube has the best leads, but because they don't have a DM feature, YouTube is one of these things where like you, you get them brand aware after a while. And then you take them down the funnel with your link tree or your Hooby or whatever it is. For us, we just go directly to the VSL. If you guys want to learn a bunch about that stuff, that's what I teach also in my course. Guys, yeah, that's the easiest way to find me is on Instagram, Michael Sartain, or you can go to moamentoring.com and you can see our offer. Okay, awesome. Last question I like to ask, out of all the wisdom that you have accumulated over your life, if you could only pass one lesson onto your kids, everything that you've learned, put it aside, the most important thing, what would it be? Yeah, the world isn't all about you. The reason why you feel frustration is because the world is not most people are interested in their own problems. And you're going to feel frustrated and things aren't fair and like when it was actually, I think it was Neil Strauss who told me this, the guy who wrote the book, the game, The New York Times VSL. I had a conversation with Neil and he was like, the number one thing I learned was the world isn't about me. Once I really, truly grasp that the world isn't about me, that all I have is this present moment and the incredible gratitude that I should have for the fact that I'm born after, like, say, antibiotics and high speed internet. Do you understand, you want to know a funny stat? Do you know that syphilis had a 57% mortality rate before antibiotics? I want you to think about your buddies in college. 57% mortality rate. You want to talk about being grateful before the year 1850, half the earth's population died before the age of five. You should be so grateful that you're alive right now. The only thing that you have is this present moment. There is no past, there is no future. I have a call after this. I'm not thinking about that call. The only thing that matters is this moment. There's nothing else other than this moment. And then the other part is the reality, the realization of your own mortality. In 300 years, 300 years from now, Elon Musk and myself will be just as dead. We'll be in the exact same place. We'll be equally as dead as one another. And when you come to that realization, you're like, okay, what more can I make while I'm here now? And then also what things can I do to set up my family to protect them after I'm gone? Those are the only things you should be worried about. If you can concern your life with that, the gratitude for the fact that you get to live this life, you're actually wealthy enough to watch us on the internet right now. This beat is a beat being beaten to you at 186,282 miles a second. That you have gratitude and present moment awareness. And then finally, you are aware of your own mortality. That would be the thing that I'd pass along to my kids.



























