Liquidity & Liquor - Nas Daily & Dear Alyne | How to Create Viral Content

Did you know at Kroger shopping online with pickup and delivery is the same as shopping in-store? Same low prices, same personalized deals, same rewards with no hidden fees or markups on your same family favorites, like honey crisp apples and pasta sauce. The only difference is you don't have to put on shoes. Start your cart today at Kroger.com. Kroger fresh for everyone, restrictions apply, see site for details. Welcome to success story the most useful podcasts in the world. I'm your host Scott D. Clary. The success story podcast is part of the HubSpot podcast network. The HubSpot podcast network has other great podcasts like marketing made simple hosted by Dr. J.J. Peterson. Marketing made simple brings you practical tips to make your marketing easy and more importantly make it work. Now if any of these topics are interesting to you you're going to love his show, how to write and deliver captivating speeches, how to market yourself into a new job, how design can help and potentially hurt your revenue, and how to create a social media ad strategy that works. If these topics hit home and there are things that you want to learn about go listen to marketing made simple wherever you get your podcasts. Today you're going to hear an episode of my new podcast liquidity and liquor. I co-host liquidity and liquor with Josef Martin a serial entrepreneur who sold his last company boxy charm for over 500 million dollars. On liquidity and liquor we have conversations about business, money and life with some of the most interesting people in the world. You can download and subscribe to liquidity and liquor on YouTube or wherever you get your podcasts. I was thinking at first to like put a couple of words about you guys but I think it's better if you guys tell everybody who you are because if people don't know who you are, I mean that's a problem. I got baseball cards that you have the research. I have baseball cards that you created research for this. Yes. Oh I'm dying to read it. Yeah. I don't want to read it. We're digging your trash cans so long before you get here you have no idea what you have on it. I just want to read off these numbers because they're impressive and they're probably outdated and you'll probably have wrong or right. So you reach 3.2 percent of the world's population. That's on the website. I know it. That's correct. That's incredible. Over 20 billion video impressions. Correct. 60 million followers. Correct. And 100% organic. That is literally you took the sentence out of your home page. What do you want? What do you think? Researches. That's pleasure. We didn't get we didn't get you we didn't get what we found in your garbage can yet. We're gonna get it. Listen I'm just trying to make you look good. That's why they got out the website. If I did other research then I wouldn't have made you look as good but that's impressive. That's 3.2 percent of the world's population is mind boggling as a content. Yeah and especially that includes China. If you remove China it's probably 5% because how do you know how do you know what you have in China? They don't we have nothing we know we have 400 gain China but we don't really count it. Yeah because it's it's it's for us like a black it's a black hole. Interesting. Yeah. Why is that just because you can't you can't track language barrier different platforms it's a different internet. It's completely different internet. That's so interesting. When you say you have 3.2 percent and I was watching I was watching ice coffee hour. Oh you are. Yeah of course of course that's one way that's actually when I was trying to like model this talk show style that's business like that was one of my go-to's for sure because I love all of Grand Seven's content and I was I was interested in the conversation that you were having about where your reaches and where your actual audience is because we're so North American centric in our minds that it is like a handicap for a content creator for sure. Super. When I put out content like when we put out the show we're English that's it like just just English so walk me through like sort of like the gamut of different audiences that you put out content to and even I think on his show I think his co-host is Jack from I'm thinking yeah he didn't even know who you were like he like he like he's like I just started watching you or the the production production guy yeah that's right that's right and that's that's mind blowing so that just shows like how with all with 3.2 percent of the world's population you still haven't really effectively gotten a ton of traction in the US it's almost the other places compared to well we have 1% of the country following us which is still insane it's like 3 million or so so if you take it every that's 1% is it combined both of you no she has different as well I'd say yeah and of my 3 million I think 1 million are US it's a third US yeah a third US it's a lot it's a time it's just the thing is when you look at the world as one the United States is 4% of the world so if you truly care about the world then your your audience should be only 4% American in our audience as I say 5 6% so we're already indexing over over average but you know there's just but I think the reason it's because it's in English right so you assume that your content is in English or ignorant I think I'm like 99% well to be fair 99 percent US no I'm like 90% US like 10% Canada holy cow well but but that's that's the thing I you have to understand your content goes around you've been in more countries than there are countries in the world you've been to more can't wait very much so everyone that would see your content in English that speaks I mean if you go to Bulgaria and you're gonna talk about Bulgaria Bulgarians are gonna see it because it's kind of trend over there yeah so you're gonna have it very dispersed around the world and I think what's what's interesting for me is that when I look at all your videos as I must say how you're not afraid going into North Korea for content this is I would I would not have the guts and I think you went with your Israeli passport yes to North Korea yeah how do you do something like and how is your parents allowing you to even do that so here's a fun fact that nobody knows I went to North Korea before Nas daily so I didn't go there during as a famous I went there as just a normal citizen in Israeli passport guided to our see the country and get the hell out and then I got the footage and then literally five years later I said let me talk about my time in North Korea and then I just went viral but you know I wouldn't go back there again wow so that's dead yeah no more but you should go back no I want to go you would love it I mean I wanted to go for many years it's just hard they're not concerned that somebody could Google you and see well I wanted to go before I had dear lean so I've always wanted to go to you know Iran and North Korea that's actually how we started dating our first one of our first messages was about how I'd seen he went to North Korea and I was like oh I really want to go I mean I want to go message you saying take me to North Korea you know she's the one no now I still wouldn't be worried I feel like people do terrible research I mean I went to Lebanon and I'm literally half Israeli and my dad's name is Amihai Tamir and as you enter I only hold you us but you're still not allowed you can't have ever visited Israel and I've visited Israel over 30 times and I speak Hebrew and my last name is Tamir and they ask you on every paperwork to enter Lebanon before you enter at the border what is your father's name what is your father's name Amihai means my nation lives Israel lives and they and I just put that his name is Amy Amy how do you and I went they never do they figured it out but after I left yeah there's a whole controversy about her like like the whole country was like angrily like how did we allow an Israeli person in our country they thought I was a spy but I just wanted to go to a party I was the party it was okay but the larger vision I think this is what I hope people see out of this podcast is you know for God's sake the world is bigger than Wisconsin it's bigger than baseball it's bigger than NFL I mean it's nice it's amazing yeah everybody here's a lot of money Thailand is insane yeah you know yeah and I think I think being cultured it really comes down a lot to what you actually watch in content if and we spoke about this a couple times on on our show where where you you kind of like learned that you you're learning to your own box when you watch social media and we're talking about this if you're Republicans or Democrats that's a content you can be provided and then you think the whole world is just like you until you see the other side because that's what but then when you watch your shows and I keep saying we need more now we need more island world because you get to see nothing but positive about all those other countries those forgotten countries because you you wouldn't hear about them otherwise you would think that Honduras is extremely dangerous but then I watched one of your one of your segments and you're saying no it's not it used to be but not anymore and look at this now and look okay let's open up let's go information right yeah no information and who else is going to do it I mean the the Honduran government is not going to go and reach every person like you so this is a great platform that brings a lot of good to the world and connect people better than what Facebook was meaning to do I think people Facebook was meaning to connect but in in retrospect I think not trying to they divide by part people with their platform unfortunately so unintended consequences when you started as a content creator either of you you chose probably one in my opinion one of the most difficult things to capture in terms of your content I mean you literally have to go around the world so what's day one as a content creator for you and how did it evolve into eventually having to jet set across the globe to film content yeah so so he was just telling me about his first ever box the first ever boxy charm box was you know crazy expensive and crazy unpractical right and similarly the first video you make is just stupid you know the first 270 videos we made were just stupid you know the everybody did you guys know each other from the beginning or after 58 days oh wow day 58 we met okay it's very we so we know exactly how much time spent everything everything's time Sam even my t-shirt right I started a 32 percent now I'm 40 percent explain your t-shirt I've listened to this story a few times but I can't just assume that audience knows everything that I know since I've done my research reading your website so very simple there's only two people that know when you're about gonna die God and Google Google God you cannot talk to Google says you're gonna live at 76 on average because you are male and you live in America great I'm 30 years 30 out of 76 is 40 percent so on average I'm 40 percent done with life and on average you are 50 percent done with life and you are what 70 75 oh wow you know what he's the guest I'll let it go and your house was 250 how old are you I'll be 45 at the end of October okay amazing it's just the white hair but the skin looks 30 yeah I mean I wasn't a beauty in this you know I remember I remember you did a video on the pink tax and it's it's a little things that you don't know this until you know this right and it's just more brand power in the nature what what you said is look you look at the razor if it's made for winter some exact razor it does exactly the same thing one is pink one is blue the blue is for man the pink is for us but that's 14 percent more expensive right is it still a thing now is it did you notice that it made any different after you post it I think people know about it more now so I think it's still a thing because it's something that marketing companies are not gonna want to lose that edge so I actually I haven't studied the stats lately but if I were to guess I would actually guess it would be even worse now like it would be even more extreme but at least more people know about it like that video got like I don't know 50 million views or something crazy that I know of and I haven't checked lately usually the only reason it would change is if you pick up on a particular company you go to yeah yeah it's all dedicated to proctor and gamble product and then PNG gets the pressure otherwise it goes up into the air everybody nobody answers so yeah has to be direct on one brand they're going to say we're gonna change we're gonna do that and then and then the other companies are to follow because it creates a chain effect exactly it's my maybe that's the next video is putting pressure on specific companies I'm retiring someone else needs to do it if you ever but most of this up it's most of the content that you create it's not it's not negative it's mostly just awareness right yeah only like one out of like 20 videos negative maybe one out of 15 one out of 25 what's a negative video for example like a negative video is like when somebody attacks us you know it's just a lot of the time is like self-defense really you know so like if somebody comes out and says not daily you're an Israeli spy I'm like get the fuck out of here bro like I'm not and it's somebody come out and said that no they didn't have multiple time oh I didn't know wow his dad thought I wasn't as really spy when we started dating oh he didn't you literally told me that it was a joke how much you have based that a lot of things about are you in Israeli spy I mean honestly if I was the Israeli government I would I would find an attractive woman I would make her fall in love with with with with his guy and then it's how do you think we've been dating for six years you know how do you have something under the radar yeah so I saw I saw actually a video where were you going to this this conference about was a climate change in this that was and then someone came what is your emission a lot okay we're a company that's what we do that was so good that's an example like somebody came to the street to me to like call me a hypocrite because I fly to go to a climate change conference and I thought wow this is a great opportunity to make a video that's not necessarily positive but it's like a good educate there's I love bad publicity bad publicity is amazing and you guys need to have some of it honestly we're doing our best we're watching people off the street for no reason we're doing our best but it's still not yeah your record is too clean it is 100 percent see even we we brought in liquor so we'd all be ran bunches and we don't do anything we're just better friends no it's true like no but you know what he did when we have to argue that guy was was going after him at first he thought he's a nice guy so it was nice to him but then he said even though the guy was trying to cause him a problem he didn't want to go and mention his name because he didn't want to use his platform to go and cancel a person which that's something that I've noticed that you're not you're not going to go and ruin someone's life even if it isn't wrong because you don't want to use that power that you build yeah and most people don't do it I mean I've listened to dumbbell Zarian saying oh the internet is bad but one time this guy didn't deliver the pizza on time and you know what we blocked his account we here's his home address that's a power trip yeah that's that's not right I'm so glad you noticed yeah you can judge a content if it's good or bad based on the comments under it if the comments are yeah I agree with you fuck that guy yeah then you have problems with the content but if the comment section says yeah fuck you now is daily then that's okay you know why you know why people play into that though because that's how that's how you build that's how you build this toxic community but that actually that type of content usually gets more organic reach then correct happy content educational content even this controversial stuff I mean look at the look at like the Alex Joneses of the world right like he has tons of followers and his stuff is crazy as shit even when I even want a creator that is more mainstream brings on controversial guests like a Joe Rogan you see those ratings go through the roof yeah even when I think if you look at like the other mainstream creators like even like London real like London real was a great interview show and he brought on a conspiracy theorist and then his rating something David I his ratings went through the roof and that show like got like 10 acts every other show so it's tough as a content creator to create this truly engaging meaningful non-controversial generally helping out the world be a better place because it doesn't get that reach and you did that for 270 well 270 times before you actually hit before it blew up yeah when you blew up how many did you get on that one so on day 270 I had a hundred thousand followers on day 271 I had 300 thousand followers so 3x in one day from one video wow that's the beauty of the internet is that it's not a linear line it's this what was the video some stupid like tourism video how cheap is Thailand come visit Thailand it's an amazing place this is how cheap and then every American was like oh let's go to Thailand girl you know like you know I feel like I feel like what you created in terms of traveling is that a lot of people are doing that now I see so many short form content on uh if you go to Italy to this place don't forget to visit this restaurant they have a maze and that's that's what those people do all day long I actually brought in a guy that he doesn't do it his name is Albor and he travels with his with his girlfriend and all they do is take phenomenal pictures of the hotel so they get to be in for free and that's uh it became really more of a thing so I think so the question I got behind this is do you feel it's a supply and demand challenge that you guys might be facing because people look at at your format and they said oh you know what let's do the same let's mimic in one way or another with some derivatives into it and now there's just tons of the same and people who didn't know yeah you in the beginning it's just like oh you know what let's go and look at this one it's do you feel the same supply and demand no no I mean what Nassaya or I do are completely different there's very little look at this hotel look at this location what we both do and our category does is provide a unique angle or perspective right so the ping-tax is not look at this pretty location right the videos he does now are human stories it's an angle right I can take but you don't feel like there's some other people that do the same on human animals no it's so no no it's so hard to find the right angle on a video we literally try to teach people we both have courses and academies we want them to do it we want competitors they're not really competitors so how do you get people to go and watch your show what do you what do you guys do like you I noticed that you guys invested about a million bucks in a in an academy and a project right yeah that's that that's separate like we said how do we get views okay okay so what's the what's the thesis for the content that hits the it's it's very I would say relatability so it needs to be relatable provide a new angle right say something that hasn't been said before I would say those are the main two things that make our content do well relate something angle how do you get to be relatable I mean you have many techniques so for example if you're he did a video about coffee we were in Albania we did a video about the country with the most coffee shops per capita and instead of yeah Albania you did know the country see first of all finding a unique piece of information most people would never bother googling this information no one's gonna tell you that on the street you need to do your research most people will never research they'll just look at what's in front of them yeah and make a video about what they can literally see is a nice mountain come to visit Albania look Albania has this place look that it has not the home of Mother Teresa they're not gonna research like we will research that's number one number two is for example the video title is the country with no Starbucks so Starbucks is the relatable link and American doesn't know where Albania doesn't care they don't care but if you say the country with no Starbucks they care about Starbucks why don't they have some in the public domain the name like it's a big brand big brand sells it's trending brand you said okay now let's that's gonna be our hook yes and then you said now why and then you said okay it's because there is no need there's more too much coffee but there's also like it's the title should be a bizarre claim something bizarre like why is this mask named after Jesus oh who there's a mask named after the Jesus have a mask you want to click why I live next to a hospital oh why do you live next to a hospital but don't you think that it's it's it's to a point teachable to a point it's not as teachable as kind of like some people were wired different that can come up with with something different and others were not everyone were made the same right I mean we play basketball but we can make it to the NBA right so it's it's yes there's another that right that's why there's a term called artist or creativity right it's like can you create something from nothing that's unique and most people can get to 30% for 70% quality but the people who get to 100% your quality or 150% you know you got to hire them yes yeah you got to work with them yeah so so you have and you do have a moat around your type of content because I mean like it's not easy for somebody who's in a job to just go all over the world and film so when you like saying your academy so what would you teach an early content creator so that they can at least start so I believe we are heading towards the end economy which means you know now in the past you could only be a doctor or a lawyer it was the or economy in the future you can be a doctor and a creator a lawyer and a creator a real estate agent and a creator so this and economy is like yeah we teach you how to do the end so you can still keep your job on the side on the weekend create content to fulfill your heart and then in during the weekday just you know make money using your job right that's the future we're heading towards we don't want anybody to everybody to quit their jobs and go and travel the world and state five star hotels not everybody wants to be in front of the camera some people just enjoy working behind the camera and that's okay too but you're still saying it's so at least start to create content outside your nine to five but then content can be anything you want to be blocking content can be podcasting content can be filming video right yeah there's so many different formats and I would say the number one thing for people who want to be an actual creator themselves in front of camera is to find something that only you can talk about because a common mistake we see is that somebody tries to make a video that writes a script that you could read you could read you could read that's not a good idea so you are a male you know israeli whatever you are who sold a company or you are I don't know your full background maybe but only you can talk about liquidity I can't talk about liquidity what I mean I can a little bit I sold a small company I can talk about liquor I can talk about barely I was Mormon okay more I could say okay I was Mormon and I can talk about liquor as someone who never drink alcohol before age 27 that's unique to me you can't do that you can't do that you can't do that so you need to talk about you know you only you are Canadian only you have the experience of being a white man okay well canada shoveling snow shoveling snow I never had snow in LA I don't think I ever want to put that PTSD that I have on anyone else in the world they don't deal with the snow but you know what I mean exactly yeah you have a reason to speak and talk to you your past your experience your learned experiences your authentic self everything that people say all the buzzwords but like but they're true they're true they're very true um so maybe like what's what's what's your like how did you get into content creation and actually both let's do origin stories because I knew you quit a job at Venmo right and then what's your content or both of your content origin stories uh you want to go first sure ladies first yeah lady thank you so much because you're actually you are now full times you essentially yeah took the leap at one point so technically I was in content before in a sire but in a very different way so I grew up in LA I went to film school in high school I love video then I went to BYU because I was raised Mormon so Brigham Young University a religious university and at BYU I ended up getting married to another Mormon thank you and I was married and my ex-husband and I created a company together that essentially did content for other companies so like for pizza hut or for Sony and we were not on camera we were doing ideating marketing and it was all organic the license plate of our car was literally YouTube that was our license plate okay so this was yeah I was very hardcore yeah literally YouTube driving I don't know how that's legal but we got it somehow um so we had that company we built it together and then when we got divorced after three years we sold the company to our partners and that was kind of my introduction to content online then I met in a sire about less than a year later after my divorce I was interested in becoming a full-time creator and I was on that journey he was on that journey as well getting started we were both kind of I would say in a similar place beginner creators and then we started traveling together I had my background in corporate you know making viral videos for big companies he had his background and he started making videos I was doing more Instagram and blogging I was helping him with his daily videos he was growing I was trying to control his content and I was like make a video about feminism make a video about vegetarianism make a video about women traveling and then one day he was like just make your own videos stop trying to control my videos so that's how I started dear lean was more out of necessity I can imagine you're trying to go into a lipstick video now right this is the best lipstick yeah I mean this goes back to what we're saying is there are some things I cannot speak on I cannot speak on women's periods right but she can she I cannot speak on animal rights because I back then I wasn't vegetarian and I didn't care she can so that's why I believe everybody should speak up on their own voice as to my my background is look I grew up in your country and in Israel you know we have many many problems I grew up as a middle child I don't fucking matter right I'm just an Arab in a village with not much child is not important right a middle child is not a middle child is the least important it's like statistically yeah yeah middle children are so funny but you don't have a middle child I'm single child I have two yeah two yeah so two kids no middle child but even you have a third if you have a third kid that's come problems interesting um anyway and so so so I've had no voice for the majority of my life I did not matter on any stage even with a Harvard degree and so I think I started to create content because I was fucking angry when you're living in the US after Harvard yeah you moved I still didn't matter no way yeah at my company I was a bad engineer nobody listened to my opinion it's just like it's just like interesting you're just like a you're just a clock you're like a clock insisted yeah yeah I was like I'm fucking angry you know and I was like I'm just gonna take my anger and put it in a one minute video and anger is a graceful have those videos what you still have those first videos yeah they're on the internet okay I gotta go everyone yeah angry angry not like I'm gonna take type that delete everything you made don't oh yeah no not yet so angry software engineer okay so angry software engineer and then you end up with nice daily right but then but the videos are not angry right no I know I know but it's just like you know I think what what is the thing that drives you to do things it's really frustration I think is the biggest motivator and I'm still frustrated with the way the world works that's why I I want to make more videos do you think that um do you think that the chip on your shoulder pushed you through those first 270 days yeah I and I still have a chip on my shoulder we were just talking about this like even with 60 million followers and millions of dollars I still think I don't matter and I still think that if I don't work twice as hard as all of you on this fucking table I will get nowhere because I have worse cards right I'm I'm less attractive than you I'm less white than you I'm less attractive than you and you know when we met that was less attractive than her but she did say that right she said we're differently she's making up things not making up thing I believe him he's not making he just spilled the beans I mean it's true but he was making a lot we are attractive now we are equally you said this little day today that we are almost equally attractive you have the same league we're in the same league we are almost I don't even speak English that good like I'm not from Harvard I'm a community college almost anyway do you guys think we're equally attractive yes wow thank you yes see I love let me tell you something about being attractive let me tell you let me tell you something about being being attractive okay I think that brain brain brain brain brain is everything like as an attractive person no no no no no I guess I guess no in general about people not about me okay because I know I am I think being attractive is being confident and I think brain makes a lot of it the first impression is just the first impression by the end of the day there's a lot more so if someone has insecurity over the look and feel build everything else you have I think that when you look at someone like you or like you right men that succeed is considered attractive by the eye of women okay success makes a man sexy right tell me if I'm wrong is he wrong sweetie in general okay yeah yeah on a man yeah makes him look sexy for the women there's not to be all that is that is correct statement this is this is a statement that I did not come up with I'm picking up someone else's verbiage tell me if it's right or wrong wait but I felt like there is something to do with that because by the end of the day women would look at the top predator right it's just what they're looking for right and a more a person who made something bigger than most which look at what you build right it is something attractive for for everybody right it's attractive for men that wants to go and talk to you because you're saying well I am talking to Nas right I'm talking to you because it is it is a big deal like not every every person has it so it's gonna attract people in one way or another so both of you guys are very successful I don't want you guys to fight over here we can fight after I'll give you some alcohol anyway thank you for saying we're equal that's attractive yeah I never said all I got out of this I don't know what he's said but I like how do you find working together as both content creators you think it's you think it adds to a relationship like working together like like always creating always like sort of working towards not similar so I think being in the same industry is very good yeah and very important yeah because we can actually talk about it and it's interesting and I mean if he was I broke up with a boyfriend in college because he wanted to be a doctor and I was like there's no way I'm dating a doctor I'm never gonna marry a doctor I don't want to talk about doctor things I don't want you at work all day I don't want you coming home at 11 p.m. tired that's literally why we broke up I was like can you not be a doctor and he was like no so I was like all right have a nice life so this is great who's gonna save you sweetie when you need a surgery I'm gonna pay someone from the same guy I'm gonna I'll pay him he can save me at the hospital like everyone else I don't need him in the house yeah but you're buying a lifestyle right you're buying a lifestyle and you're saying that's not for me that lifestyle I know the kind of travel they can't join you have to be to go at actually yeah I want someone to hang out with me but I don't hang out with you because I'm at what until 11 you misled me when we started dating we traveled together 24 seven and then you became a business person I would not have dated you if you were a business person how long how long is that true six years six years how do you balance that though because if you want I mean if you want to live in a major urban area if you want to live in a major city you want to afford a nice lifestyle I don't know if you want kids or not or whatever you want but I mean even with with without kids you need to make good money and a good money usually comes to the significant amount of time invested so how do you how do you say I don't or is that not important to you is is lifestyle more important than no I like I like a nice you know income level or a nice lifestyle but I mean I don't think you need half a billion dollars to have a nice lifestyle like yeah bro it's fine it just came I didn't get half a billion there's nothing wrong with half a billion there's nothing wrong with working hard so what's ended up working for us is that first of all I go to therapy every single week and half of what I talk about is our relationship to keep it afloat I have to adjust my personality because my personality is when we started dating for I would say two to three years we spent almost 24 seven together right we were traveling together we were working together everything was together it was not actually great because of the lifestyle so because we were doing one video a day for his channel it's exhausting you're traveling imagine like a two-week vacation but you're working every single day 24 seven and now two years and a half you can never pee there's no time to pee there's no time to make friends there's no time for you know conversations relaxing yeah so our relationship is much better now actually so here's my two cents on working together with your significant other it's difficult for us to do it we could not do it the reason we could not do it is because in our relationship we are equal right what she says is equally as important as what I say but at work we're not equal I am a bit higher because I'm the CEO and then basically she has to do what I say you know if things get trouble and so we started to have this like weird relationship was like because with my ex and I we had our company together we had equal ownership and equal equity and equal everything and it worked amazingly well we worked great together there was zero problems at work but with him it's his company he has all of it right so for me I'd be like an employee which no work no work well no employee how does that so how do you wait so so I get I totally get it like I'm just imagining my girlfriend like if I employee no employee how is this a boss boyfriend oh terrible as a boss boyfriend this no he's not friendly I'm not I'm not good he's not nice he's mean and so I actually was just only consulting for his company advising for a while and I refuse to work with him so I work with his COO or whatever Alex's title is and I work only with Alex and I said I will advise but only if I do not communicate directly with him you're a savage bro like that's the angry engineer over there yeah we have to be honest about it right you should never work with somebody who's a psychopath who created a thousand videos in a thousand days right intensity is in Nasdaidi we're intensely passionate about what we do and nothing is gonna fucking stop it no nine to five no fucking work life balance none of that and we own it it's not a hidden thing where we say come join our family of work and then we stress you out no it's stressful from the outside it's more stressful from the inside you know what you're getting please sign up come work at Nasdaidi and Nasda we have a lot of exciting stuff we are on a mission it's amazing please join us if you want so if if you're looking at if you're looking at the unique on companies you can expect a nine to five and and regular day job right you need to have that that madman going around that it's all in his head and say no that it's all about timing and it has to be exactly like that into the details and it just would never happen so you you see yourself as that type of a madman yes you're the proud man man and I think you are too at the beginning of your job and we shouldn't hide it no never never you said expectations you said look projects are gonna start I might kill it at the last minute if I don't feel it's gonna work because I'm about results not about the process and it was it was a challenge when I started working with people that come from corporate they weren't used to it on what we put all those hours and hours and days of work I get it but knowing now that it's not gonna work what's the point of continuing or launching something that wouldn't work right were about the result so then eventually I learned that I have to really thoroughly explain this to anyone that comes over and it's like do not get discouraged this is what we're all about we're about the results not about the process and that's what it means when we're about the results about the product about you might work on and once you tell them that it's a world of a different to world of a different yes I love that how do you find people to work for you so disclaimer we say work with you so I know it sounds and just don't hold your eyes sweetie I try very hard to make it look like we're in a mission together well you have if you're if you don't want him to fight but I get a ask you're six years together do you guys are you gonna get married are you gonna we're pivoting now we're pivoting you know we can go back to the employee conversation after we go back to it later exactly so we didn't finish the relationship right actually so if you're six years I mean timing is a thing I mean did you ask her to marry you did I ask her to marry yes will you yeah did you ask me well first when are you gonna ask her to marry you now actually I never did why not well first of all I have a fear of commitment and so does she my fingers empty it's available now okay so you don't know anything until you try so she was married before and you know for us marriages like a we have a couple of things we need to resolve before we commit to each other forever which is you know kids and that's it and personality traits so it's it's a bit more interesting interesting do you think we should get married listen I've I feel like I think six years you got to make a call I just got divorced so I don't I don't want to say anything or yes who are you to give advice no no I'm not saying I'm married I think I know what I'm talking no you have to get married but I'm saying that you can't leave it up in the ether at six years it should be were you were you married for never no are you engaged no I have a girlfriend how many years yeah four so why aren't you why aren't you you push off everything that's how you love sex do you love gin why aren't you engaged we're gonna get engaged okay talk about it yeah very much yeah what are you proposing in the next six months and you guys gonna have kids my way to yeah why wait six months wait wait six months yeah because we don't want to do in Florida isn't it weird to like what are we thinking yeah we want to go over to you know something next summer we'll think about our problem is well we have many but the main one is I don't probably want kids and he do that's great you said the word probably well two years ago you said definitely so we're progress I'm I I always leave a 1% door open for anything in life you know but yeah I my only thought was that after six years I mean if you if you wouldn't want to be at the 12 year mark and have something that is so deeply ingrained in who you are like having kids and then you still argue but at 12 year mark and then all of a sudden 12 years of your life is gone yeah but I love going with her I love the journey we thank you sweetie that's very nice oh he said something nice about me this is unusual enjoy um wait that's literally what I was gonna say is like I think relationships that's like you're looking at the relationship through an old-fashioned traditional lens always not in a mean way not in a mean way all right she's for my day not a mean way evolved no we all grew up thinking like that yeah but the way I like to look at relationships is you get something out of every relationship like this interaction I can still enjoy even though we're not getting married right so like I can enjoy my relationship with someone whether it's one day one month one year six years we can learn and grow together and we can value those years even if we end up not together it's not valuable only if we die in the cemetery together I do it's a good point it is a good point so I enjoy the six we're still enjoying our time together I take advantage of learning from you yes and I laugh at your jokes so thank you so even if it doesn't end up in me with a ring on her thing even if it ends in eight years for now I'm happy with the time yeah there's something to say like you guys were both each other stepping stone you evolved together and I feel like overall looking at this after getting divorced I think the big challenge where you see a lot of people getting divorced those days that you put the government in your relationship with papers it's like a corporation that got to put out there and then you said why do I need to do anything you want just is this such a challenging part in case he doesn't work in case that just it's just a challenging life and in Europe I have a lot of friends whose parents it's normal to not get married and have kids and you know my friends parents are not married they got married actually like two years ago and they have multiple kids and they're having an amazing life and they just got married like for fun two years ago and they were never married and I'm actually curious from you because I love that you and your wife are still friends yeah well he says they're still friends now we are and I would I would say that two kids in 12 years look relationship you you come in one way and you come up the other way I didn't want to and I think I got lucky to say that we we both got married happy and we get divorced we but I didn't want it to be you you only divorce an angry woman you don't marry one right it's it's very important to go and make sure that what no you don't you don't want to be one of those let me let me let me let me set again like when when you see people getting angry on the other side you say well it's her fault she's crazy no why you only divorce an angry one you didn't marry or when she was angry right so it has to be a lot new so you have to kind of reflect on yourself you said right it doesn't work for us but she was a very very important person my life and she will be forever and now together we have so much I think together now our journey is is very very good because we call each other almost every day we talk about everything and I still use her as a benching mark when I have ideas I call about everything because I feel like the sunning board is very important for me she was my sunning board for baxi chump she was my sunning for everything and we will talk about this and I needed her intellect to go and tell me what she thinks about stuff because she would think completely different than the way I would think completely different so it was it was very important for me and now on the other hand she would tell me because I'm I'm covering her six she covers my six right yeah just an other angle so you know I can't speak to why people get divorced with different outcomes but for us we didn't have any problem like breaking up because of cheating or something which just didn't work out and we have two beautiful children and I want her to be happy I want the kids to be happy with her she wants and I think it's also the way that people are raised one one thing I my mom told me is when you marry someone take a look at her relationship with her dad because the relationship with her dad would be fueled by her mom the mom is the one that controlled everything right if the mom doesn't want the kids to be with her dad they're not gonna have and she had relationship that were great now it's not a hundred percent some other cases can be like bad dad I'm not in relationship with me in relation to my dad but in her case she came from a good family that they weren't teaching her to have drama around everything if it's a good man didn't work out just stay together so her family is my family for life she's always gonna be my second half for life and it's it's a beautiful thing so I was blessed to be with the right person learn from him Nassir Sweden do you think our divorce would be without fights well I was already divorced and there were no fights and it was great and my parents are divorced and there's no fights and they get along and my mom has never said anything bad about my dad and they've been divorced for like 20 years my dad has never said anything bad about my mom anything bad about me if we divorce not in public I would not say anything different about you if we break up then I have already said now and we're together you know how many short clips we can get out of this one there's a lot you know you know how many viewers we thank God regarding 4k right you're talking about this no but I really hope he learns from you because I've said like if we ever break up can we please remain friends because that's such a waste and he says no I mean I think that's never stayed friends with the next thank you that is you are a realist and I appreciate that but that's when you don't have kids wait until you have kids for sure that's why that's why I don't want to make a mistake about kids either that's why you know okay so four years later now we're making a decision about it and we're still together so very happy so I'm comfortable four years later but I know people that in the first year they're talking about kids I'm like chill like slow down like just relax life's long live together a little bit for I know I'm all fashioned but I mean it's fine fine but I mean like my parents were divorced too and they were divorced later on in life and like it kind of sucks like they're both happy now but it does kind of suck I don't really want to do that to my kids if I don't have to I really don't and especially like it's great because they're very friendly right my mom and my dad they're actually on great terms but imagine if it wasn't a great great divorce yeah yeah yeah yeah yeah you know how hard it is to stay married in Miami I'm just putting it out that's why that's why you guys need to move to like Ohio or something I'm never letting you know watch this podcast and you play the idol you're gonna love it it's amazing you can Eddie and you don't mind shoveling snow in there I do have to say Miami is full of distractions yeah it's attractive and it's it's I mean it wasn't the reason people break up right we didn't actually live in Miami but but ultimately what do you think divorce rate is so high put it out there there's the reason why people keep getting divorced again and again again so kids you know it's really a preference right it's it's not good or bad to have or not have kids but once you have kids you would feel different about life in in general because that's when you think less about yourself yeah I mean it can be also good not have kids because you can say well now I have to worry for the rest of my life if they're gonna come back from you know to going out somewhere like just stress it's underlose I get it that's why we all die from heart attack eventually yeah but but it's good to be with a person that's gonna be amicable with you and thinking the same way and we're building their personality the kids personality together in that when we're against each other I mean you've seen the other side I mean everybody knows the nasty divorce would happen the one that's up for the kids that's important so imagine if imagine if you're in a relationship and somebody cheats and then you don't ever want to talk to that person again and if you didn't have kids you could just not talk to them again but now you do have kids that you shouldn't cheat exactly I agree don't do that okay that's hard yeah it's very hard well if we're thinking in a more modern way about relationships also do you guys know Esther Perrell oh god neither I don't well you should interview her she's also kind of Jewish is really something I don't really know what she is French anyways she's a then you find out she's from Albania has a coffee empire no she doesn't have a coffee empire tell us sweetie what's the new way to look at relationships so she has written this book and multiple books one is called mating in captivity so essentially like captivity is marriage essentially and mating is you know sex things like that so she talks about how historically you know being having fidelity or not cheating etc kind of made more sense because you don't have like tests to see who the parent is historically also historically if you go way back it was tribalism so people weren't actually monogamous and the and the definition of monogamy has actually evolved over time so historically monogamy meant one partner for life and now what do we think monogamy means one partner at a time right so we're already as humans changing the definitions of everything so it's kind of interesting like she talks about like in the past cheating like recent past is like the end of the world you're like oh my god my partner cheated all those ten amazing those four amazing years you had with your girlfriend it's over because one night you or she was drunk and did something right and she talks about what if people look at that and they're like okay that happened let's talk about why it happened let's see maybe it is a big deal or maybe it's not necessarily the end of everything maybe we can look at that as one night out of you know twelve hundred amazing nights so can I cheat I mean I've told you before if you cheat it's not necessarily a deal breaker of course I'd like you to not cheat I'd ideally like that to not happen I don't say anything I mean we I don't I don't know if we're gonna go to that's a very bold way that I just think that when it comes it's like what Mike Tensen said so everyone has a plan until they punch him in a face shake of course of course no that's what he said you know the idea is that it's true rationally but then the emotion comes in of course I mean I'm not I'm not saying you know if you get cheated on or you cheat or whatever that you should just approach it with a completely balanced outcome I'm just saying does it have to always mean the end not necessarily I think I was raised where you know if somebody cheats on me I'm like oh it's over I have self respect blah blah blah blah but after you know learning a lot more I'm like you know there could be a situation where it happens and there still is a lot of love I was married and I actually ended up cheating on my ex-husband not like sleeping with someone else or whatever I was Mormon so it was like very low key version of cheating and our relationship had many other problems and we should not have been together but that experience showed me that if I a Mormon girl who never had sex till I got married never broke any rules my whole life never drink coffee never drink alcohol if I could be driven to that point of doing some form of cheating right obviously a more low key version but still very clearly cheating I'm like oh my god anyone could not anyone because maybe you know there's probably better yeah why would I judge my partner in a future that does that or something to to a certain point yeah because I was like the nicest girl ever yeah the nicest the most you haven't cheated on me right no no sweetie don't worry I'm just saying I mean we we have a whole different conversation we could go into right now if we want to but what's cheating those days so yeah but the point anyways you get the point which is it doesn't necessarily need to be the end it doesn't have to be like totally cultural too yeah like if you have a conversation with somebody in Europe it's very different somebody in North America oh so different it is yeah you guys had something in Eastern Europe where you want on a show and yeah that was that was an interesting show and I don't know the story for you I didn't I didn't research no so deep in the front yeah I got the vibe so you want on a show you want on a TV show in Eastern Europe where he was sitting down and they're like man you're the man you're and you're sitting all happy and then they said so you're getting girls hitting on you and and the thing is I get it because you don't know how to react the first time and it's very challenging because you need to go and cut it like nip in the back right there you're on a show where girls hit on you show no they're telling him you're getting girls right when you travel by yourself and you sit with her and they're putting you essentially like are you sleeping with women as you travel and I'm it's like this I'm next to him yeah and they were completely ignoring that and then he tells them no I don't and he was it was it was shy about this because I guess it's a first TV appearance massive TV show and he wasn't sure how to react but then she ended up fighting like what the hell are you talking about is my boyfriend's not gonna cheat on me and come on as I know you're doing that she basically like went on national television and said do not fucking say this I'm so tired of you objectifying women blah blah blah blah blah blah that's a little bit disrespectful super they would never happen in America what they said over there it's a very I mean it seems like it's a very okay over there because it happens in America like with Conan Ryan with all these things I don't think that specific question would happen but of course they disrespect women in America of course are you kidding but like but asking a guy that beside his I don't think that would have happened yeah that's pretty bad did you know at Kroger shopping online with pickup and delivery is the same as shopping in store same low prices same personalized deals same rewards with no hidden fees or markups on your same family favorites like honey crisp apples and pasta sauce the only difference is you don't have to put on shoes start your cart today at Kroger.com Kroger fresh for everyone restrictions apply sea site for details that's there's no I don't get no no no no no no no no that that will just roll with that one the answer doesn't matter the fact was that they were asking that question is a casual way with me there and by the way they had done other sexist things earlier that I had ignored so I well he said to him like there was a girl with larger chest who was like the assistant you know in a sexy dress that's fine and then he said to him like make sure you look at her in these eyes and not these eyes this guy's an absolute gem totally totally good guy back day she said something not an asshole not a piece of shit at all I was being chill and then it was too far I was like I guess in retrospect I mean it's kind of like how do you send English quarterback Monday where you say well why would they look at her anywhere else other than the eyes we're exactly to expect me to look at her so put it back at him I should have I should have where do you think I should look at your employees eyes or somewhere else like I should have done that but I'm learning I'm learning right yeah but also when you're when you're speaking to somebody you can be the best I mean there's like when you go into someone else's house into their arena and like they're like the authority figure like it's it's stressful sometimes when you go into it especially in a TV studio and he's speaking in Albanian so you wait yeah 10 seconds to hear our translator so I imagine a professional translator uh uh Messiah uh do you have sex with other girls while you're traveling yeah that's and I didn't have an ear translator so then I saw the discomfort on everyone's faces I had to ask him what did he say and then he had to tell me and I was like this is what they say yeah and and and and knowing that you don't drink alcohol after that you have to go and get a coffee and I don't drink coffee that's how fun I am what do you do you're really trying to get to 100% life wait wait are you vegan or are you vegetarian vegetarians I do okay anyway but no coffee no alcohol no coke no red ball uh I'm thinking of quit no changing of clothes um no heroin no buying no drugs no weed ever no smoking ever I'm thinking of quitting a cursing so that's my last fucking vice oh man and when I finish that I will be never do this yeah I mean you have to take achievable goals I mean it's going to be hard if if you if you take coursing I think you would make it a little awkward socially within some circles if I don't think you take out also you don't think about it oh I also don't watch porn do you watch porn man do you watch porn you watch porn yeah you have four years what do you watch oh I'm not doing that live don't you want an interesting podcast hey I'm not that interesting we said positive negative motivation it's all good it's all negative publicity but this is interesting right does your girlfriend allow you to watch porn yeah that's interesting is that a Miami thing from Toronto is that a Canadian does she watch porn yeah the same frequency as you independent they are together both at the same time sometimes sometimes you're by yourself yeah see I think our relationship is too strict you can date someone else so I haven't watched porn in six years I mean it's it's probably good to not watch porn it's great to not watch porn it's also better for the men yeah wait wait is it because you don't want him to watch porn but you're not I'm not gonna break up with you if you cheat on me but no watch porn no if you cheat on me once and we have a conversation we understand why it happened I probably wouldn't break up with it I mean it depends on who the person is it depends how annoyed I am yeah like there's certain like I can't imagine which you don't know who will trigger you there's certain people that I'm sure would trigger me to be like fuck you this yeah every doing like like if you're gonna talk about porn in all seriousness like if it's like if it's like jeopardizing your sex life that's an issue if girlfriend is traveling I don't see that as an issue but if you watch so much porn that it becomes an obsession and it kills a whole bunch of time well that's obvious yeah yeah I just more like have an ethical issue with most porn and I just don't know that I'm not I'm not 100% against other people watching porn I'm on the fence with porn but most porn I have an ethical it's kind of like meat you know 99.99 percent of me is unethically raised and created in factory farms is there ethical meat yeah roadkill okay so if you're eating roadkill I don't care okay so that's technically ethical so is there no I was eating road kills yeah there are people who eat roadkill because I do I do capture them one time you know like people who live in the woods you know they find people to go hunting there's a no no hunting is I mean is it ethical to have a gun and shoot a deer no get a knife and kill it balancing out versus killing it with your car no on accidental unintentional roadkill obviously not intentional okay it's dead anyways so why not eat it why waste it okay let's get the gear there's like we do that there's there are a lot you can google you can go interview one of them I don't know all the details I don't want to eat road kills names of those people that but the bigger but the bigger say is that most porn see most porn is unethical yeah yeah but I don't know about that data yeah I'm I'm half with you guys half with her to be clear I haven't made up my mind yet I've never I've never like I have so many things to worry about in my life that I've never taken a hard stance on porn or me I'm just like listen I just I just focus on my life my business I do good work I'm an ethical dude you know like that are you ethical though if you're eating meat and watching I mean I'm not just like going out of my way to hurt people but I mean animals are dead because of you yeah I'm not trying to be an asshole I'm just saying no I get it this is the box yes I know well I don't I don't see I'm not perfect I'm not even vegan I know but I'm not gonna make so I'm not so I'll always eat me but I'll never I'll never have like a strong argument for or against I just but that's like easy for someone to save it is here's what I feel like being like I didn't feel the Jews but I didn't stop you know he's like I don't look at or I don't look at meat as the Holocaust I don't look at an animal like a fish as killing a human being I am but wait are you are you vegan or you see I'm not perfect I'm not saying he should be vegan I'm only vegetarian I used to do you know I don't eat eggs but I know eggs are horrific yeah if you don't I mean but I I'm vegetarian but I 99 you know I 99 so the time do not eat eggs I think eggs are so you do eat eggs no occasionally if it's you know what happened with the eggs in the street oh yeah they literally grind to chill out it's not chilling this is a good conversation are you pro abortion I mean yeah if I'm pro abortion yeah I'm can a woman I want her child yeah of course I'm okay then then then then then I believe eggs right it's just like it's like no he doesn't know anything about you don't know about the industry you're you're making a weird argument you don't know about the industry what do they do to the male chicks what do they do to the male chicks no but the idea is that the male chicks they put it in a grinder yes but they're alive there are why are we trying so many parallels between humans and animals I mean what's the difference in self-awareness animals have consciousness in somewhere I know but that's a debate you know what's smarter a baby or a dog so should we kill babies because they're not very smart yet babies are incredibly intelligent so our dogs so our dogs so our parents yeah but parents pigs are smarter than dogs scientifically do you eat poor yeah I don't actually don't like poor I don't like but you but you but everybody you should can be so what a cow a cow has an intelligent it's something a calm one is point is a cow can have a legend I do understand this because I used to live I used to live in a in an area where you would have the ability to take if you had a piece of land you can go and do it move it for agriculture exempt and then you would have cows on it right and you can absolutely see that some cows are just cows and they don't move but then some of them come out with intelligent and it was amazing to see it wow they actually understood it it was it was mind blowing to see it and that's when you really feel bad when you eat me because I'll give an example we had a property next to us that had had the agriculture exempt and they had some a cow over there one those only one cow she would know how to jump defense and she would go into all the neighboring she would come in now you know you don't want a big massive cow coming into your into your backyard or your front yard because it would mess it all up so as soon as they would come in she she would run she would know exactly when humans she would know how to go back to her her property so there was definitely intelligent cow yeah you can deny it I mean you would sit you would absolutely and all of us felt bad about that so this this that part where you said how much for my life I'm gonna go and change which I was already lived in a certain way it is that morality part which I get that I respect that because it's not from nothing definitely you can see chicks that are sad chicks that are are not so it's it's something that makes sense now I wanted to ask you something and I think there was I'm trying to think about the particular video that you made about chickens that they grow chicken based on they're taking your lab video yeah cell based cell based yes yeah why am I not hearing about those companies I mean you have this you have the one with the fish why am I not hearing about that's still new I think that's still very new no but I was in it wasn't a young I mean they already produce chicken out of a lab and it's the actual yeah it's called eat just yes so here's the way I think about it I'm going to be vegetarian for the next five years only after five years I'm going to be eating meat again the only difference is that the meat I will eat will have no animals dying for it it will either come from a plant or five years why is it taking them so long it's it's a hard problem you know it's a hard problem to grow to grow chicken expensive they're trying to make it more for yeah but I just I think here's here's the reason right if you look 500 years ago we used to I just got to say to listeners what is it what are we talking about can you explain talking about cell based meat so there's a lot of companies a lot of them in Israel are creating meat out of the cell so you take one cell of a chicken you don't get the whole chicken just one cell when the chicken stays alive if you want and then that cell you can feed it in the lab and it becomes trillions of cells and those trillions of cells become meat it's chemically the same texture is the same and chemistry is the same so therefore it has the same and smells the same as a meat genius interesting so as long okay so to follow up on your point about ethics and meat eating if that was an option and the amino acid profile was the exact same I would never choose to kill an animal but by choosing to kill the animal now you're creating more demand for that and you're not supporting the demand for this industry so you're delaying the availability of lab with your money every day imagine being the slavery 500 years ago we used to own humans bro now think about it we ended that problem that that thing but think about it there was an injustice 500 years ago what is the injustice we do today because the world is not perfect you know there's something that we do today you're saying we're going to look back in a couple decades and said do you remember what we actually did these two animals we grew yeah mass factory farming which is like I would also be curious about one thing because I'm not learned enough to know this I would also be curious if somebody who's actually researched like this topic and sat down and spoke about how you know there's harmful side effects of growing like all these farms or whatever and like growing all this corn based food or whatever it is like for humans it's terrible but also like for example beyond meat and all the other like non animal based meat yeah whatever is there no negative impact to the world of of creating that at scale and I'm I'm sure there's something I just don't know yeah I'm sure something will come out is there no scale is there no byproducts of the chemicals used or some sort of thing over here they're looking more about the moral issue not about the environmental issue less about them but you got to consider okay so then when you're talking about ethics if you had a process that harmed the environment that's not it's not it's not it's being young meat is a lot less if you look at it at scale like what's the carbon emissions or you know probably what I'm referring I'm sure I'm sure like you know feeding a cow for years killing the cow blah blah giving it water is going to be here and then beyond me of course it will have some effect on the planet because it is a processed food much more it's going to be here because they are out of this one but also not on not for beyond because I actually don't believe that you know amino acid profile found and beyond meat would be the same level of positive impact on your flavor it's just a flavor it's mostly the but that's why you eat animal protein no no no what he was referring to our actual meat okay you take you take a piece protein you modify the molecule and now you know that's what I'm talking about why would you eat meat it's because of it's because of the health benefits you'll be able to eat meat again without a I disagree I don't think 90% of eat meat it now is actually for health purposes because people are buying like the most disgusting Tyson chicken farm GMO unhealthy meat full of cancer causing nitrate on her I don't know you don't but you're like the exception of the rule do you eat any restaurant any fast food do you go to Taco Bell I try not to but you do I don't want to know why I'll but not often like wait once a month but you have a once a month you're shooting and I live alone live alone I'm going to talk to you listen guys the idea is this okay so let's talk about the future okay and I think this podcast can bring a little bit of awareness about something that the reason why I bring up my way I was thinking out of this equation I think it's very I think I want to bring counter points just because a lot of people in the world that just don't think about this that's really it yeah and we're not trying to attack at all we're just showing the other argument a lot of people did not think about slavery they just love they were like this is normal I love the color that I get for cheap yeah like you can't you can't look at what happened to animals and think it's okay right but you you don't want to go and look to it's kind of look as if you're extremist saying that but I mean there are options so I've seen three three of your videos one was about bees yes where it was amazing and actually the founders last name is honey in Hebrew right and she was basically they have a machine and what they're doing is they're taking honey without bees yeah honey with actual honey with all the elements with no bees because they're saying look the only seven types of bees out of 20,000 that are producing honey they're dying out but you can create that by taking you pay attention to the videos yeah I mean I'm doing my research and so taking nectar plus bee protein and you can create honey yes why am I not seeing this in stores because it's still in development phase that's why we go there and make that video to tell more people about it it will take an invested in the company right I wasn't some of them not all them I it'll take another five years the estimate for this to go to the market the reason it's not there because your amazing government the United States government and the FDA takes their time to approve anything and do anything of value you are waiting for the United States government to tell you that this is okay to eat I mean it's crazy well they're gonna have lobbies exactly saying don't don't don't until it cracks right and then exactly so your channels are actually good they bring awareness because you bring the awareness and you look like you can get honey without having bees you can have said it was that salmon tastes like salmon I get asked I mean of course close to it is it's V1 there's also people doing it with crickets have you seen have you seen the salmon videos that you know I have it okay so there's a company in Israel that does they're taking protein from bees they modify the molecule and then they have a 3d printer and they're making you eat a salmon that looks exactly like salmon I guess so it is mind blowing when you look at this and they're saying it's just variation number one V1 we check him up with the V I understood V1 for the first time they've heard of it I like I knew what it was well it's good very good picking up I'm picking up so you think in five years you're gonna have food like this yes that's amazing get I'm with that time just gonna be amazing I mean they already have it now you can buy like in that when I was vegetarian and I became vegetarian when I was 12 years old there was not like any options at the stores I was just stuck eating like random lentils and shit yeah like terrible veggie burgers and now they have impossible burger and now they have my ex thought she had some thing a silly act disease and she thought she cannot have gluten she was still argue she does but she does whatever anyway but she didn't she was like oh my god this is all I can eat and I'm talking 10 years ago right there was nothing nothing section like three things disgusting today you can go leave your life you wouldn't even know I mean out of the I mean if you go to France and they're giving you their baguette all that okay fine yeah now I'm gonna be but I've also fat I saw these with with my girlfriend she notices that when she eats grains from other parts of the world it doesn't impact her negatively like much really from the US different yeah yeah yeah it's like it's noticeable interesting so she could eat like a bread anywhere in Europe and it would be fine like but it when you eat bread in the US she's like very not feeling good at all interesting now but the US has a lot of great things and I will say I'm grateful but I do think that there's some weird things like for example when when you look at the way things were dealt with when it comes down to COVID and I was the first one to get the vaccine I was I almost I thought I'm gonna die from when I get COVID the first time hospital oxygen the whole nine yard yeah and I'm yeah I didn't think so I know it's real there's no but the fact that you go and you look at the country like Sweden that you should do a video about Sweden they didn't do anything right nothing everyone can come in party whatever you want don't put mask nothing nothing nothing the chart was exactly the same no collapse of the health system everything was the same how come no one talks about them they have data why worries it was just a lot of questions that kept unanswered and you said perhaps it was a point in time where it was maybe manipulated for particular gain reasons I remember where um Fachi was asked and I remember I think it was uh Paul pro now we're going into like Republican territory no he was absolutely not absolutely not I was this whole podcast is gonna get taken down if you think if you think that was political those questions then you're seeing it wrong like that was the problem because it's nothing political a simple question was there any gain personal gain for you from recommending about you yeah and you said but listen listen to the question you asked how do we get into this I will I will explain I will explain this is a conspiracy theory Joe okay go well how about you listen before you shut it down I'm asking a question and then I leave it open okay I'm not telling you I'm like I said I'm a guy that was in a hospital 1911 I didn't say job did you see the problem if I go into let listen this is the problem when people don't want to listen and they block it themselves for for for information that that's that's a problem so here it is I I gonna listen to the short clip of about 10 minutes where he was asked was there any gain did you get any payment to recommend um the vaccines by either Pfizer or modern and he said I declined to answer that this is fucking crazy what conspiracy why can't you say no if it wasn't no I I don't know I mean so my point is I took the vaccine I was all about that but I mean I know people that had side effects but what you're saying what you're saying really is not surprising I mean like sometimes pre pre-COVID way pre-COVID like health institutions are lobbied by large drug manufacturers that is known it's not great exactly but I mean that's a climate that we live I mean what you guys were just talking about this where what do you think they're not allowing that type of food because of lobbies right I'm giving you the same things like now it's conspiracy theory that's my point I'm trying to go any quite as like listen this is not just one thing if they're doing it for one category I don't want any any fake honey over here don't give it to them let's block this let me show you the meat and I'm gonna do about the vaccine yeah billion so much money I know I have no doubt the meat industry lobbies government FDA or whatever to not make well that's why you look at other government Singapore government has approved cell-based meat already and you can buy it in Singapore already the first country in the world to do so interesting so it's happening it's just not in America how is how is it over there I mean if it's already allowed that did that affect the cost no it's not it's not at scale it's like still at very sample size level like two restaurants in the entire country sell it okay maybe one that's the one you've been to right yeah that's why I went there because the first it's amazing it's the history being made and it tastes just like chicken it's chicken wow yeah interesting the only problem is just the texture is that it has to be fried because they cannot put the bone you cannot create a bone yeah it doesn't feel like a normal meat but whatever whatever I mean it's it's a better alternative and yeah we'd fish you know have microplastics and yeah let me explain we're in the middle of a revolution guys it would I love it I'm see that's the thing like you know you're ripping on me because I'm I'm actually awful disruptive I mean I'm actually I used to work with a whole bunch of startups I created a destruction lab which is like a startup incubator at the University Toronto and it was just all like anyone who was like all these innovative ideas like things that are just like totally mind blowing and actually the biggest issue that some of these businesses have is do have a genius PhD or somebody just taking this innovative product to market but they've never built a business before yeah so now you have all these I spoke to a guy from Israel cameras name now who is actually doing the cricket thing and he's taking any turning into like how many times I heard the cricket story from so many people that he doesn't know like he knows how to build a business but the point is a lot of these founders and entrepreneurs who are doing sell what's it called sell sell base be sell base meat they don't know how to build a business so it's going to be a little bit slower than if you had a 10 year entrepreneur that had three ex exes and you know he has capital or she has capital to put in or they have a high net worth you know peer group that can invest in them like I guess the domain problem when you look at companies so you have to support that is the whole point is support today in today's world if you want a company like this to ever make it they need to be marketers I've said of just product developers right and mostly when you go to companies where the founder is really much focused on like all about the product that's great you have a wallek state tona sell it in mill of a desert nobody knows you exist how do you create a one is how do you create platform right and that's their problem they're really all about making a product because that's a retail product you can absolutely go send this to influencers that influential people cut some deals with the rock with some boom everyone's gonna know about this boom it's gonna be a thing from one day to another but they don't they don't go there right they might need a little bit more perhaps a marketer as a partner to go in and push it and make it I'm just looking at you guys over here so you can bring it up but this is always a platform like you can really showing it going into anyone that has a platform as a friend to support it and when you're for free yeah like I can tell you that when when you look at the beauty industry it's just makeup but today anyone that comes up with a beauty brand if you don't know marketing don't even try yeah nobody then product because it's much easier to create to zigzag with a bit to a better product like I did with boxy chump versus to no marketing marketing building a platform working with influencers working that takes a little bit more than so hard product you know you'll try and forget the product market feet after after couple tries but you know there's three companies there's product-led companies there's marketing-led companies and there's sales-led companies the best company to have is a product-led company where the product sells itself like Apple 100 percent if a product shit you need marketing so marketing like even if the marketing sucks you need a salesperson to open up the phone call and beg people to buy yeah so that's like the three types of marketing I like I like how you say that's that's product that sells itself like and you give the Apple example and I like it I remember when I 2007 I was I was working on that with dig and read it and stumble upon it was a way for me to create lots of links for SEO and it was always my my emptiness not in a negative way kind of like learning from Apple like they don't have to do no marketing their product is amazing I don't talk about this because it's really the one of a kind and and they kept coming up with innovating products right it was the iPod first and then he moved into every time it moved on right yeah look at Tesla today same thing right yeah I mean maybe in 10 years there'll be lots of Tesla's but for now there's budget is zero yeah zero no no no marketing so the product sells itself then if you know because Tesla would be great example right the marketing is Elon Musk Elon Musk is the marketer it's just probably one of the best marketers in the world right now right so he has his product that it's superior that changes the world that mode of everything right then comes his marketing platform and we spoke about this what happened if they shut down his Twitter account to the Tesla stack no good yeah right so product is great but then put plaguing phenomenal marketing yeah yeah so I think I think people like you guys can come in and two companies that you probably invested in and sell look let us take over the marketing let's create awareness let's push it and then make sure yeah but I don't want to do that I want to market my own product okay so back okay I want to go back to you I want to go back to you I want to go back to you personally like this because you know it's a product yes I know no no no I was a product manager no no I know but digital product you do it digital I'm saying that I am physical no physical no yeah so I'm saying you can you can have you can have a physical product you can still look I don't have to invent that they already do it I have the people that are writing product people for that I can be a partner think you know when you grow to assert when you're going to be old like me one day you'll understand that it's good when you diversify without a lot of work which is you have because I've seen I've seen investors coming in right into boxy charm early stage and they had a bunch of companies and it's just a different life where you say I can find the winners I'll bet on those winners I'll put some money into it I'll even put a little bit of my time and it's just it's just so different than just doing everything by yourself sweating and yeah fighting with Alina we're stressed how do you make how do you make yourself into the best product we sort of touched on it before I want to go back to like some lessons to pull out from what you built so when a video when you're a video maker you realize that the only thing that matters is the product which is the video file the script the shoot the edit and the sound the music right because if the video is bad if the product is bad you need to go put marketing behind the video to get it views right and that's just no creator does that so every single social media creator is product led growth it's not marketing the product is the video so we already know how to build good products and if we know how to tell a good make a good video then we should be able to know how to make a good physical product or a good tech product or whatever but we must be a product led company that's how we think about it so yeah you're saying content is king you have to come up with the best content but incredible like but the content is not marketing it's the product no no no the content is the marketing no but content is the product the is the product the the actual video is actually video yeah no that's what I'm saying but so I guess you will use different terms right I we used to say content is king when you put anything out there if you want to go viral and read it you have to get the right content so it's okay you can go we'll see you in a second yeah I so I saw your face a little bit different I was like what happened did I say something so what happened is when when you have the right content you can go viral yeah right so so I guess we call it content I used to call it content you guys like to call it product as it is so it makes sense sounds like okay so then when you when for a creator is listening you built a great product fine you're getting you're building a community how did you product how do you make money outside of how do I make money how do you make money yeah well I you know I just go from city to city and people pay for my flights so I had revenue but first of all you're on Facebook you're on Facebook on Facebook YouTube Instagram to talk yeah yeah I'm not going to start it you started on Facebook yeah Facebook was monetized they want to know that day 600 they 600 so from 271 to 600 nothing nothing just like speaking engagements or two years almost two years on brands and then it then monetization came so how many members how many followers did you have by 600 I had a roughly I had a million at 400 I had two million at 600 okay and that's when they started paying you and you started getting checks yeah I was making this is amazing yeah okay I'm on time how many followers two million okay but then you know then then it grows then you start making 100k 150k now we make roughly 500k month or so from last daily 400 400 500 it's on Facebook no no on everything yeah but but ads revenue is 20% of what we do interesting then remaining 80% is brands and governments and tours and boards and production deals so think of it like vice and virtue vice the brand vice you know media company vice vice actually doesn't make money from the content they monetize through virtue which is a studio production company within vice you saw the content now let's make some for you so this is what I do nice daily yeah it's free blah blah blah free whatever but you like it let me make some for you I'm a corporate actually we did a little bit with boxy charm but I was three years ago yeah so we were really bad so I was a long time ago I apologize yeah it's all good I still I still cashed out yeah thank you for the support thank you for the support it's incredible now I need to cash out yeah so that's how that's how we now the technology arm doesn't makes money but it's not profitable and that's for that we raise investor money so we're raised 23 million dollars to build technology products and what is what is that technology product communities we love to bring people together you know what you're doing here we love to do it at scale to bring people together on the internet is very hard you need to use zoom and google forums and so much noise so much noise so now that I owe is the easiest way in the world to build a community what what is it tell me about it so it's it's it's a SaaS tool software as a service where anybody can use it and build a community of you can host a course you can build your you can build your own community based on this so you spin up the SaaS I saw it was like a month they're recurring something and then you can okay you have all these widgets for creators yeah yeah yeah yeah yeah and so we we're trying to we want to build enable people to build a deeper social network so on tiktok you get the attention but the bottom of the funnel is you need to build a community and then we build the infrastructure for that and how do you build a good community because now you have the software so creator wants to do this obviously communities a huge buzzword yeah people just think telegram discord originally Facebook page but yeah now we build so we build on top of telegram on top of what's up how do you build a community like honestly it's kind of like asking how do you build a successful youtube channel you just need to be a good creator or you need to be a good community builder who is a good community builder will think about it the pastors the emams you know the political leaders the creators the mothers right they're really good community builders that's interesting those are the ones we built for so so community I I have to google that when I wanted to build it for boxy it's a group of people with the same interest yes in the same space yes activating together yes in that mom uh rabies all that politicians okay we all have that particular interest we're all gonna go to the church okay and then we're gonna pray together yes all right that's that's literally the all those this is the strategy right because those are the tactics get them together activate them together but only those type of people that have the same interest correct and so how do you do it on your sus so the creator does it we don't do we just give you the tools so we want to run an event we have an amazing software you want to run a zoom event we have software you want to host the course we can help you to host the course you want to accept payments we have a payment gateway you want to spin up a homepage we spin up a homepage so every tool you need is there and it's just it's just like easier to do interesting so we don't we're not operational in that sense we want to scale infinitely and so you just use the technology software I want us to become a technology company that's what I like there was a software engineer before any of this crap yeah and I want to go back you want to go back stronger why don't you just build it yourself what's 23 million your software engineer you can yeah I stop going yeah three millions for I mean to develop that you need 23 million we still have 15 of these 23 million so you just want to make sure you raise enough yeah okay we're also we're also 70 people wrong we're a lot of people you're 70 people just for the taxa yeah and then 44 it so we're 120 total amazing do you really need all those 70 people I know you know I'll tell you later why because you had the same problem probably at box each other I won't tell you later but but tell me I think I probably mean I saw that face I need 50 okay I was 60 so because when when when I sold back say I remember we needed more because we're understaffed but when we came into a different organization about us they had 140 we had like 20 and a 20 what 20 20 engineers right and they had 140 engineers engineers because that doesn't include the the database managers that doesn't include the QAs so just wow but then we had about 20 and we were on a gentle so the platform itself didn't require that many but if you wanted to move a little faster in some cases it would make a difference it kind of like pregnant woman in nine months you can't really make it faster there's no way but if you some other way otherwise it's not like that you can actually speed it up right so in our case we knew that we need a little bit more but it wasn't critical but then when we required the other company had 140 wow and I remember asked the CEO said what do you need 144 now in my case I knew every project on he said you know we know because we need it was not a clear answer but because you're a software engineer you know the go you understand what you need it for so that's that's a that's a question like are you feeling like you're getting like I want to hire and I am like the golden boy I built something big yeah and I can't like can say we need to stop hiring because in reality we'd look as if we stopped growing and it's a paradigm that stops you oh yeah yeah no we stopped hiring for the last three months okay definitely I stopped I actually reduced a little bit so interesting I've stopped wanting to hire I've you know there's this thing called it's like I forgot to call but floating something like basically if you take one horse and you give it one carry on like a horse carrying a thing oh yeah the horse will give a hundred percent of its energy to carry the human but if you put two horses to carry the same thing the horse that will put 70% of the other horse will put 70% if you put 10 horses each one will put 20% so 10 horses will be double as powerful as one horse and the same applies to teams right so 30 engineers doesn't mean they're three times faster than 10 engineers no more powerful yeah or more powerful they're probably 30% efficiency more because they offload yeah yeah it's called a social loafing social loafing effect and it's shocking and that's why I was like you know what let me maximize a hundred percent of every person in the company including me and then when we double we'll only grow up by 50 so I'll tell you I'll tell you one more thing when you scale a business too fast because eventually you'll see a lot of big companies scaling back and it's big and they have to restructure and many times what happens is you have a scalability you grew and you said well you know when we were four people were so efficient now we're a thousand and it's nothing at the the rule was so it's the square root of your employees will do 50% of the work now yeah you told me that right now and so the idea is that how it doesn't matter how many employees you have how do you get to be the unicorn that doesn't fall into that statistic when you have a thousand people you don't want 33 people to do 50% of your work how do you make that to be as efficient as possible to everybody else and the challenge is mostly that the problem starts with the speed of hiring because those people that come in they don't have the same virtues that the original people had because you embedded the virtue on those feet on the original people they've seen you're mission the worked alongside you and you give them all that energy you guys are there to boom that's it but the new ones they barely get to see your face yeah right so it's a lot to do with the speed of hiring just because you wanted to achieve something really really fast and eventually there's a process to the madness it needs to take its time so my my advice on this one is to go and think about this when you have because you're not you're only 70 people think about this eventually you're going to be much bigger it can be 700 just take that thought and said how can I go and be with we don't write people at least the managers that everyone's going to know me and how can I get the the alphas to stay yeah so build a strong culture an incredibly incredibly strong culture make sure that the team is part of that culture building process yeah but then you also like I think there's also incentives like you can make sure that they have actual equity in the business so that they are incentive I mean it's like that is a traditional startup playbook yeah we give up 25% of the company we gave it yeah I mean I also hear a point but I think that yep so it's a good point look at see we're going to disagree on something nice it's only because when you're starting and you're trying to find incredible talent especially people that are like on board with your vision and your vision is wild and audacious and crazy and it should be always hiring and always firing is you have to be doing that so I think that the issue is actually not always hiring it's not firing fast enough yeah that's true because you always have to be hiring at a startup stage you always have to have those job postings that you always have to be talking your job is to make sure you go to those levels more like the the directors and above those are the more critical points right because if you take a manager that is average it's worse than useless because you take a B player a B player would always worry that the other Bs are going to take his job or not to mention the A's so they'll always they'll always keep the C's they'll fire the B's they'll fire the A's those are the dangerous ones so you can an A always hires an A because an A cares about the results a B hires a C so the the ideas that you have to go and look at that level and then you go back to the directors that don't perform and eventually there'll be masters of del of disguise they will be masters of this wow it's very very I have not had good luck with leaders yes that's that's that's very critical my listen because I'm looking at them like crazy and this is the problem that everyone that grows the business bootstrap like like you and me had scaling the organization is the most the hiring people properly takes a point that once you it clicks it clicks you need the right hand man to be that rock star that helps you elevate everything your CEO has to be experienced to see a company from where it is today to where it was before he had to work that road before so he can hire underneath you he can do all that so you can focus on on developing your product your vision and everything else they have to be good enough to do it you can be good at everything that's when you have that person I'm like okay that manager not my favorite I keep seeing the turn over the key that you need that person that I've seen things you haven't seen yeah and that's it usually you want to hire from the top that's it like my little to sense for my experience and can we can we take it back to yeah can I go about them first yes you totally can okay you can answer I don't know what do you mean I don't know it's not it's not like a hard question it's not like the questions you throw at me read the question these are very nice questions yeah favorite color thank you favorite color okay when you when you are a creator how do you start to make that first step and and nonskin answer to this interesting point because a lot of people are at this stage early stage creator where you you're breaking this set I don't think they're going to hear you now thank you hello can you hear me okay good so when you start to build out a team how do you go from creator to corporation how do you take those first steps I mean I think he's better to answer this than I am but I would say I mean it's kind of what you said you need a good CEO you need a good CEO because you're good at content creation so it depends on what type of corporation you want to become right do you want to become a media house essentially do you want to have a product do you want to you know build a boxy charm or an ipc there's lots of different directions you want to be like a boxy charm yeah he want to be like a boxy charm that's always a boxy charm or not so right so you you need a good COO and you need to hire people that you don't need to hire necessarily other creators you're already a good creator you have the marketing arm built in you don't need other marketing people you are the best at marketing so you need someone who can run operations and who can kind of help you build out your team so it depends on if you're doing the product route or if you're doing the media route or I'm curious because you sort of touched on this before but we never actually went into it so you were alluding to like the relationship between you working as an employee which wasn't good you weren't cool with that so how did you build out your business like what what is the scope of what you do now because you never really clarified I know he's built out all these different products and obviously as you know as a tech product and whatnot so what do you actually do like how do I make money yeah so we're very different I'm more of like a lifestyle individual business I'm like a normal person and he's he went to Harvard he wants to build something huge he wants to legacy all of these things so for me I make enough for myself so what I do is I run retreats so I run retreats like which is not really something scalable unless I hire a huge team and I also do online courses which I guess is scalable you can come back you can come back and of course I make money like a normal creator right I have brand deals I have things like that and then I do personal investments so I run the retreats and I do my courses and I have my masterminds because for me the most important thing is my community and knowing people's faces and having actual friends that I can grow and work with so that's what I do so I'm a good example for you know a normal person who wants to be a creator and wants to have a really nice lifestyle and make a really good income I'm not a good template for someone who wants to build a huge company have a hundred employees it's two very different times two different types of lives two different stress levels as well and then two different and much lower stress level so when you when you build something like what you've built what's the so what is like the cap on revenue you think you could actually achieve with what you do what is a team that's required to actually run what you do so a creator who doesn't want a 70 or 700 person company can look at you and be like this is exactly what I want to replicate so I think I made last year around 400 or 450 I can't remember exactly but that was you know I could probably make up I mean thank you for the transparency oh you're welcome I could probably make more I could probably make up to the low millions without changing a lot okay and just like with a couple people so my team has fluctuated between one full time to maybe four full time I've never had more than five full time it's awesome yeah so I don't need it really big honestly I could do everything I'm doing on my own the team just helps make it easier and gives me more free time so that's something I think is realistic for anyone who's willing to work super hard for a few years that you could make you know half a million a year up to a few million if you have a small team if you wanted to grow beyond that I think you'd need to either have a product that scales or you need to be building kind of a larger team or looking for equity so I see two different people right they see I see one that kind of like has has a bigger ambition and another one that's not bigger ambition well different ambition no I mean I think his ambition is partially mine if that makes sense so I might behave differently if we were not dating because you know we're kind of a unit even though we're not you know married or engaged as you mentioned but we are still a unit right so because I'm with him I don't need to work as hard because I can still access his network without me needing to kill myself as an individual right you would probably not be friends with me as dear lean but because I'm with Nessiah now I can be friends with you I can be friends with you I got to meet Bill Gates I got to meet Priyanka Chopra and so once I meet some bad network it's not a bad network as dear lean you know I have three four million followers I could still meet a lot of cool people if we break up I'm still good I still you know had equity and sold the company before I'm still fine but I don't want or need to kill myself I don't want or need the same legacy as him if we broke up I might behave differently but his future is also at this point my future what he does in politics or business etc is even if it's not equity wise mine like I feel partial ownership of it and I get access to that network how much how much do you feel how much do you feel like your growth because yeah it's kind of like really amazing growth how much it comes down to the partnership you get at time well she's she's an important part of this thank you sweetie yeah there's a line that I that I can't remember I can't forget which is nothing great is done alone yes and so that that's in terms of partnerships in terms of a team in terms of family in terms of everything so so for sure she's like you know she's been very very supportive of everything and she was just saying this morning how what were you saying is like you remember I say a lot so you're lucky I'm like the best girlfriend you could have oh yeah yeah I was like yeah I can see that I'm a really good you know Robin I'm a really good you know Batman and Robin I'm a really good sidekick I'm very supportive I'm intelligent I understand things but I don't necessarily want to compete or take away from someone else I'm okay if he's number one I don't need to be number one right I like the fact that both of you are successful in your accord in your own way because I've seen couples were one had meteorical success and the other one was a very smart person everything was going for them but you have to stop to support and what you see on the other side is a is a miserable person at the end because they have it was all about the partner that made it big and it was nothing about them and they just had to go and be in a sideline where they had a career that they gave up forever and it was a very miserable life it's tough but you guys have something very good going on have you seen the movie that the founder yes the McDonald's yes exactly it's a great example the founder McDonald's at some point had a huge success and then he looked he came back home and his wife was just there with no independence of her own and then he was like why am I with you and then he dumped her and then he in the fountain so imagine if that wife was a doctor but she dumped the doctor career right yeah and then imagine that right so I've seen those yeah she's a PhD a psychologist whatever it is she gave it all away for the husband for years and then at the end of the divorce he left and it was it was a very interesting situation and we're we're sitting down and I remember that it was all the the man sitting over here all the women were sitting over there and the women was I was I just started dating my ex at the time Paddy and she Paddy was telling me that all they did was talking bad about the guy and she had no idea that the lady next to her was his wife and she said wait so you're his wife and she's like yes and then we all get together the guys and and between us the guys the man oh man he blew up nobody thought and to look at this now we're sitting down and then one of the ladies asked one of his employees that was sitting with us he said what do you think about I don't want to say his name what do you think about John and he said oh take a bullet for him and then his wife was like oh god so this is this is good because no matter what you see all those struggles you have here in there trust me it's beautiful you guys both are independent and you're successful and you're well and you're making some really interesting points and I'm glad we're talking about this because part of my you know every individual is motivated differently so part of my motivation for building dear lean I think you already know this originally was he was growing so quickly when we met we were you know I would say unequal footing in most ways right um and once he started growing you know I had a fear of this happening right it multiple fears one is you know sacrificing your life I'm traveling the world as he's making not daily it's not not an alien daily it's not daily so I'm literally 24 fucking seven supporting him right and I'm working with him and I'm helping him and I'm traveling with him I'm booking our flights I'm helping with script I'm doing the you know assistant role essentially and that was before dearly and existed so let's say I had continued in that vein let's say dear lean didn't exist first of all it would be bad for myself a steam right I know I'm intelligent like you were saying those women are very intelligent but I had already seen this example too many times before yes and I was like I am not going to be the person who disappears into obscurity and we were going to meet people and I was invisible and I am just as talented and intelligent as a sire of course much more prettier no you already agreed it's a beautiful he's more intelligent in some ways I'm more intelligent in some ways we're not the same person yeah but I have a lot of value to provide and people I was just an invisible human there living in the shadows is not and so that was partially a lot of resentment between when when back then of course I mean of course it can create respect I would judge people by the way based on their eye contact if they only look at me and they don't look at a lean for even a split second I would be very like nervous and angry and worried I would pressure you of course because then it would be like yeah I mean this is why I like you because your eye contact is the same as you but I've known you for long it's okay mine is better than yours if you didn't I said he was beautiful because I eat me he doesn't like me anymore we like you sorry you were saying no but I I really love that you noticed that and you're talking about that and you're even acknowledging the women who you know have disappeared into obscurity because of their partners and done that that way and we're not married so like if everything ends you know I need something that I can have that's mine and dear lean I stopped growing dear lean and some people are confused why the real reason is once I hit around two three million followers I already have what I need I have my calling card look I am also valuable I have something to say as well yeah I matter I don't need he has 60 million I don't need 60 million to have what I'm not achievable at a certain point like you know what the algorithm change it's not a two thousand that you can still scale like after a while it's already unachievable and you're like you know I'm influential I definitely don't have to start from nothing and I am me and people call me for me so yeah for the safety net for whatever happens I've created essentially I think if it almost is like a business card right you sold your company now you can say I sold my company I'm important I consider the big kids table yeah right so whatever you know you did sold all your companies you you have your calling cards this is my calling card and my my personality can can bridge the gap between three million and you know much more I think I have all the and this is not like a obviously not discussing either of you because you're not actually married yet but of all the divorces that I've seen the saddest ones are again when just because the average age of the farm saying usually the wife usually the wife yeah divorces hasn't had a career has been raising kids at home and now she finds herself later on in life no return actually you know what that's fine I just say Scott I've seen coming from the other side because I was in a woman's world I was in a makeup world I've seen influencers that are mostly all women pretty much a hundred percent right and they're going to be the one that make half a million a million a year and they're dating a person that maybe had a job here and there but they're making 40 50 a year so now they're dropping their job to be their assistants that happens a lot that happens a lot and what happens is it's in a way it's an interesting dynamic now because it's new to the world it wasn't available up until recently right yeah and it is really where you see that the women were the pens they're in the men's role and it is it is interesting to see what happens in those dynamics so there are a couple of things first sometimes it starts from love but then you see that in some cases great supporting perfect you're my man and that goes on sometimes it doesn't go very well because the woman sometimes by nature the one demand to be the man and that's how they were raised and eventually they lose attraction for the men and then the other side which is there are some examples where the men can technically turn into the gold diggers and they'll say all right she's loaded oh she is okay let me go to her and they go in and they know what to tell them and they know exactly what to do in our the girl feels uncomfortable that she makes the money so what they'll do is they'll say I'm going to buy a little excursion over there and they're just dumping money and they can poison the men's mind and they would say oh shit I don't have to work I don't have to do anything but it doesn't matter if it's a man or a woman who knows how it is the point is you have being you should build something you're proud of and live a life you're proud of but it is an interesting dynamic because there's almost zero I would say in fact zero relationships that are 50-50 right at at it's impossible it's impossible it's not a mathematical mathematical equation you can't have a 50-50 relationship right so somebody is going to be sacrificing in some way or helping whether it's back and forth right sometimes one person works while the other goes to school and then they switch roles so I think it's very interesting with having the women. We've been in people that have groups anymore. Now if you have some like big youtubers and I know they're I know their husbands and their husbands are now basically editing their videos and helping managers. They're very common but then the question becomes what happens when that relationship breaks off yeah right I think for me the reason why positive positive yeah on the on the on the on the occasion when I feel like the take away from this is to say look the partner or man or woman whoever makes it needs to inspire the other person yeah and they also have to cost himself if I go to say poppy steak every week and I drop a thousand bucks with my friends going out. I know I see your story. He did that with me. Well you dropped a lot of money that night. If you had a loyalty card. If you're a female blogger that likes to go in a lane to bow to bow every every week and you like to spend and you meet a person that you know cannot spend that type of money. Twice a year you're going to Miko no so somewhere and you know that that person can spend you ask yourself okay if I enter this relationship there's two things that's going to happen either he's going to pay or I'm going to pay for him the third thing is he's not coming with me at all which is not a relationship. So am I willing to go and pay you're not technically a gold eager by saying I'm not willing to pay for you let me find someone who's spent like me now that is my belief because if that happens you can have a dilemma now that person wouldn't keep up it's nice to now you tell me well if he's a student he's about to graduate from med school he's broke you know that just fine I don't I don't say everything is equal right but in general if if you don't see that path sometimes it's nice if they grow together and then like what happened with you guys you say I'm gonna have to grow it it pushed you to grow and that is odd right you you push yourself to grow with your partner in that partner has to support you to grow not say hey hold the camera for me quit your job that is not what the partner should do so long how about you go and you do your own thing try or or it's let's incorporate let's go 50 50 on the corporation you're an equity owner in my business why why would I give you 50% because they're doing half the work no if I'm doing yes I'm right inside of it I disagree no would you go and give half the work I don't need you I can I can find more talent if I can go create there I here's my my challenge that is tradable for a very small salary if she's already making half a million dollar she can find someone for four thousand a month to edit a video she doesn't need him but he should still be on the cap table he why does it no why no he doesn't why does he have to give her why does she have to give her why would he quit his job well listen I'm not saying he wants to quit his job I'm saying I was saying if he if he quit his job it's a different story but if he doesn't if she if she tells him quit his job that's your fault why did you tell him to quit his job but you what you should say is try to find your own way because for 50 grand it's not gonna work not for me yeah this is why I'm against having co-founders I tried co-founders for five years when before not daily and I wanted to build a business with somebody and I wanted you will take 50 all take 50 let's just please build a startup I tried six co-founders it just never worked and I had to go solo to try to build this thing right why didn't it work it's just they never put the same effort that I did they never want to even if the were to put the time in retrospect editing is a tradable job for for very cheap label why whatever it doesn't have money if that's the early stage screen or the help well no no if she I'm talking about the ones that make already half a million a year I go to those that got to that point if we both starting nothing we have nothing we have no followers we have no money different story but I'm talking about the ones that make half a million to a million a year why does she have to give them off because if he's not half not half that's called marriage what he could do well yeah if they're married but what if they're just dating what if they're just dating and they're not married yet okay I would trade I would trade the salary for equity points in the business because I'm invested there won't be very that that would be a tactical error on her side to give any equity for a labor that in that type she can because I never get that level higher no you can have a secret yes you can I would argue it's I mean I'm not really taking sides here but I would argue it's not the same she don't not even she stuck with him forever now and he's partly on rafts on the other side I have I have friends as I have the other side they have all my my boyfriend wasn't doing anything I gave him equity he was supposed to mend stuff it was nasty and it was ugly and was still from but now she stuck with him and they're in court and he's basically leaning stuff on the business why this is nothing this it needs to you need to be instrumental to bring in a person as a partner either they put money or they give you something that you wouldn't have without them and it's not going to be editing or or scheduling your appointments that's my my I love the fact that you guys disagree I just think it depends on I mean I've seen did you give half your business to your girlfriend no I had I had investors what yeah like what do you mean like your four year ago no no my podcast why should you give half the podcast to your girlfriend she doesn't do anything for it interesting candidly what actually his girlfriend is very successful she has like millions of followers she has her own business she's a very very successful yeah well he's speaking but she doesn't even have her business what does she do what is her followers or so she built a huge Instagram following and then it's a lot based on what memes so she's the co-founder of my therapist says yeah you know her yes my favorite I think I've seen her content yes that medieval art I love yeah I will marry her she's super chill she's like she's like incredible I will engage to her before you engage you'll meet her so she built that herself so she builds that and she runs that and it's just like she sells ad space to huge corporations and then I built my show on then just on my own and I that's the best relationship I mean that works really well for us yeah and look for me in my life I have one rule I do not want to babysit people right I do not want to babysit my team I don't want to keep kids today if you don't mind I won't go I thought I was coming with he wants children but he doesn't want to take care of well I only babysit my kids but I'm not babysitting a girlfriend or a wife right which means a wife has to be independently on her own two feet without me yeah right that's it so it's funny how you said before the 50 50 doesn't work because I don't know who's actually more successful like it's like almost like we're like bouncing back and forth is the who's making more money in a year that's great yeah that's interesting I love it this is this is actually also another good example where we're two power couples and I've seen these two right I've seen car park couples that are doing things together building stuff together and then it's it's a very good power dynamic between it it works actually very well yeah like we're super super happy in all seriousness wow yeah no there's no stress there's no stress about like there's no stress about obviously no stress about money but I mean there's no stress about like oh like what are you doing like are you gonna put your career on hold like we've completely built our own units built our businesses separately hired our own teams like and they're supporting each other every time we support each other yeah she posts this on on my yeah so definitely working I think that's an important key is that they are supporting each other and that's probably why you're both able to continue growing it's not just like oh I'm not helping you I'm not helping you this is never not helping so we build we build our things and we always support but we're building our things on our own great wow I'm so excited for dinner now yeah she's way cooler than I am yeah guys that was amazing I'm so glad you guys came over that's two hours that's two hours how long you've been I don't know I don't think it's been two hours I think it's been 90 minutes it's 521 listen it's almost it's almost it's almost exactly two hours yeah my my biological clock is wow you're like to attune to the few hour I wanted to tell it like this is the thing like we're obviously going to keep talking after after the show but we'll pin up a lot of cool stuff that was good nothing cancelable if you know I you know why I'm so happy I'm really happy you came on because you brought a different dynamic that we never get into we never talk about relationships we never talk about literally anything outside of business thanks for having me because I think there's like less women in business and I always don't listen I love I'm interested in business but I usually don't listen to business podcasts for two reasons two reasons one there's very few women and it's always the same women over and over which I love them but it's always like Sarah you heard it already yes yeah I'm like I already know the story it's always you know girl boss Sophia Maroso and these people and then I also think like it's nice to hear even if I am less successful than everybody here I think as a female listening or even as men listening it's important to hear like the female perspective and so I'm thank you for you know there are so many successful women when you look at the I mean again beauty industry have I mean you can bring stories when you bring women who sold their companies they smoke some men out there I mean they they you look at Anastasia Beverly Hills. Oh yeah she's amazing yeah she sold her business she was making she was grossing 200 million a year to her packet she sold it at a three billion dollar valuation to TPG took she only sold the third she took a billion and then in this group went down full of a cliff I mean talking about momentum talking about everything like so people give me all the credit for selling for 500 like they haven't seen Anastasia yeah she built a platform of her own she had 20 20 million followers on Instagram where and from nothing and she's from nothing yeah absolutely I mean she came in a escaping church over there and then building an empire over here from eyebrows and eyebrows were not even popular before she made it purple I've seen her in in a makeup event yeah for seven hours on her feet doing eyebrows the line to get to her was hours and she was all day just doing eyebrows to every person that wanted to buy the product yeah this is this is some kind of I can't say something controversial but I'm going not to what eyebrows what do you have against eyebrows why do you have an entire no offense but aren't we all tired of just beauty products hmm why does every successful female founder either make a product that makes women less skinny or make women hide their their their their acne or that's really controversial it's pretty but it's just like a lot of we need more women that build things that have nothing to do with beauty well yeah and I don't think you're blaming I'm not yeah I know it's my no no so now we have now we have men who are building yeah I know also men that are not in the beauty industry making money from women so yeah but I also think the beauty industry should be a little bit less big no well the beauty industry is shrinking I mean that's definitely shrinking category shrink it's it's it's been shrinking but it's not going to go it was overly it was okay driven industry let me cover my face with chemicals just so a man can look at me and be happy I wouldn't even say it's vanity driven because I think the vanity is like a symptom of something else which is that that's it's almost like that's how women feel they what they need to do to almost just survive like in this world of course there's people who do makeup for fun and for you know so there's a social construct as to what you should look let's yeah we should stop expecting women to put makeup that's why I don't want anything is talking don't want us anything that's going to cancel you none of this is terrible this is actually really good you'll you'll need two more hours for this conversation yeah yeah you'll you'll hear some people getting very angry over it well will you say that they're doing it for men that's when it's going to cause a lot of work I would do it for yourself that's why you have to look at the individual they'll argue right I mean in a way everyone does it differently yeah maybe they still do it for men but they're consciously saying it's not maybe they are nothing I know that's about this than me so I'm not going to say anything I mean maybe you can speak about this I mean I think this is a nuanced conversation that requires a lot more time but I would say there's anything we talk about there is going to be a demographic so is there a demographic of women who wears makeup because they feel that they have to because of societal pressure absolutely is there a vertical of women who loves wearing makeup and would wear it if they lived on a desert island alone because they enjoy the artistry of it yes but I do think something I'm interested in learning more about is you know anything that only women do and men don't do I'm curious as to why right if it is just an art thing you know men are artists why are you know men not putting makeup on themselves I don't think so I saw men are wearing makeup more now but of course I mean straight men are wearing very little makeup compared to women they're they're they're doing like the eyeliner now these days you know I think I know I know why I'll tell you why men I'll tell you why men don't straighten straight men don't don't do makeup I think because we're different than women you see women when they feel that that's gonna make me look better and I'm gonna put it on I don't but that's that's because women's social currency is there yes exactly men men can I do if I'm gonna go and tell you listen you have that thing over here you know but let's just say you have something take that courage I'm not trying to make you feel insecure but look what happened to you felt that insecurity right if you go to him if you go to a man and say put that corrector is never gonna put it because he's gonna go to us and we're gonna make fun of him it's 100% gonna happen right women are gonna make fun of you for where did you get that corrector and you're gonna tell them and you're gonna go and buy it again because they think different there was that analogy when you when why how women think different than men and a friend of mine which was my city all later on he used to have a dating site and he explained to me where when you think about men and women you said well you go to a club you see a line of people going into the club and men is gonna think about different things than women a man is gonna go and look at all the women what what does it look what do they look like a woman is gonna think let me look at the women who's my competition women are more evolved in that way and men men is just so backward they don't assess their competition when they're going to see I do but that's because historically can I ask a question women depend on men historically so I want to understand yeah just one more point before and then oh yeah I want to add this to the conversation so I have two really good gay friends and they always put on makeup before they go out and ask them like why do you do it because I actually saw them put it on and I was like you look the exact same and it was an argument like they were like we were laughing about it but it was like well you know I used to have acne and then I started putting it on and now it's come routine so why why is it that gay men are okay with putting on makeup what is the thing that they traditionally and historically are treated as women so when you talk like when you look at gender violence it's also much higher against gay men because straight men see gay men as almost women right so I mean there's there's going to be debate around this but a gay man generally that's you know is treated in the category of women so that's why in front of mine dying his hair one time it was I think 55 and he died his white hair me and my guys were in a warehouse oh man we're making fun of him it was funny I mean he didn't do it again he never that he's like in my stupid wife telling me to do yeah because a wife wouldn't think someone's gonna make fun of him about that no you're just a horrible person I know I am I am but that's why my ex left me but it was it was really it was like a gay man you're not gonna make fun of him for that absolutely no so it's it's just a different social experience but women are just mapping and just more evolved because they understand during the competition with women for the men men doesn't they don't see it the same way I mean I think this is I mean there's so many like conversations we could go into for like hours yeah on these but I think that's also very interesting is because historically men are the providers men are the ones with acts men can vote women couldn't vote men can have a bank account women can't have a bank account in the US my mom couldn't have a bank account only men could have bank accounts and open accounts historically in the US right so women had to compete because they did not have another option so beauty or youth or you know family money were the only things that could allow them to survive like women couldn't even have most high paying jobs historically so now for the first time in history in certain you know countries and and in certain economies women are able to have like you're saying these female makeup artists these female company owners to have economic and financial power so I mean it would be interesting to see if in a thousand years or something if the tables finally turn and women actually have equal financial power right it will take the generation generations before that'll happen right if women will still feel the need to compete with each other I think even now women are competing less because we don't need to I mean in a way it's it's some just my opinion I feel like if some if a woman is smart and we have chemistry I don't care if she has money or not well you don't you have money but then the woman will care still because she doesn't have money well no I feel because she wants I feel that if women are successful they still want to hang with a successful person in a way but maybe I'm wrong I just think that a man would never really care if she has money at least I don't I don't see it but yeah what do I know it just my opinion but you have to it's it's actually different I would care you would care if you have money I want I have way more money than him when we met the biggest attractive thing about her was not her face it was her bank account really yeah I'm super attracted to women that have freedom interesting I love that no freedom is different financial freedom freedom is different I want an independent person because that's different but do you think that and that's just you show me that you're a certain personality is just good like that's what do you think it's tied to a certain personality me I'm asking like yeah yeah I think that success is tied to a personality that you find attractive is it the personality that is the end result or the is money the result of a certain personality no you know there is there is this social experiment in which people assigned a number to people like there is ten people and everybody got a random number from one to ten and they don't you don't know your number but you have to go and find a mate you have to pair with somebody and then you what you notice is traditionally what happened is anybody that had the number ten on their forehead basically became a pair with another ten and anybody has a number one you came up here with that but they didn't know that he has a numbers oh wow that's the crazy thing is a clue how did we end up ten and attend together well it was somebody with a forehead ten going around looking for people and then when I see somebody that's a one I'm like I don't I don't know what pair with you right I want to get the highest the highest thing and so I immediately I found a ten and I catch them but I wanted a ten and the ten wanted a ten oh so the good ones connected first yeah interesting so the high value humans quote unquote pair that's why you see models dating each other that stars date each other so for me I'm like okay I I want a ten and then I want to be perceived as a ten because if I'm perceived as a ten in society I will attract a ten yeah I think I think the ten in the in in for some people wouldn't be necessarily the bank account it would be more symmetrical face features or height but that's a temporary ten give it 20 years and then that these are gone so if you're but then don't just don't they say that the reason is that subconsciously your brain is more attracted because you want to reproduce better so it's like not the bank account there's some biological so-called yeah that's very temporary because then that's not going to maintain a marriage of course not 100% yeah yeah I mean I've I've I've met very very attractive women in my life and the minute we had a two-second conversation I'm done immediately bored yeah and it doesn't even become sexual yeah it's like all sexual attraction is dead yeah I think intellectual attraction and but how pretty were they just a number and a scale of one to ten no I feel the so you wouldn't be mad at me like something who's like like sharp and witty and and can compete with you intellectually that's the most attractive always I mean that's even what you referenced with with baddie yeah you reference her is like pushing you and the reason why you were such a good pair was because she challenged you and no she was a man that would you look through life like I remember I remember where we would have stuff in the box and she was one thing I can't work with very longer or yes people where I need people to actually tell me the truth don't worry about me because I'm not going to judge you but baddie was my wife and she was telling me I don't like your box this month your competition box Fabrik van was better like why is that amazing like no because I want to see a vitamin C serum oh yeah what the fuck is that so like I go in and so then you go and fuck she was right so all those little things that that makes you better and then and she was saying it I remember that we had a person that was managing merchandising at the time and if it wasn't her choice she would always kill it and those are the ones that you gotta be watching out for right not the one that opened minded so I had to let that person go and then we started plugging in all the stuff that party would tell me sometimes everything started growing and we would scale very fast so there was a lot of that part where you get so much respect to the person's opinion because of value and don't get me wrong I was arguing with her at first I wasn't thinking it's gonna work but it wasn't an argument over ego it was over substance that I thought I have and when I saw that she won the argument I was glad that there was that was going over there so that that is very attractive absolutely attractive yes yeah yeah yeah guys I love you guys and I said before thank you for having us no I mean I remember in clubhouse when I open I mean at certain point I didn't it doesn't make sense to you were all in clubhouse y'all talk a lot no we're talking we're talking in clubhouse and we're talking over there and I said something the world need more of you guys you guys doing amazing job and I can't wait to see the future what's coming for you guys thank you thank you guys thank you guys thank you thank you thank you thank you thank you do we do we hand check we are hand checking for those in audio bye