Lessons - Why You Need to Bet On Yourself. | Lisa Bilyeu - Co-Founder of Quest Nutrition and Impact Theory

I just want to take a second and thank Cornbread Ham for supporting today's episode. Now Cornbread Ham CBD gummies have been this really nice addition to my wellness toolkit. I don't use them every day, just when I want to win wine after those extra busy weeks, but they're perfect for those moments when you want to take the edge off and just find your balance really just shut off from work. Now what makes them special is how Cornbread Ham crafts them. They only use the flower of USDA Organic Hamplants. That's the best part for the purest, most potent experience, no fillers, no artificial fluff, just clean, full spectrum goodness in delicious watermelon berry and peach flavor. I keep them in my nightstand for those moments when I just need a little extra help relaxing and I love how transparent they are too. Every batch is third party lab tests. It's you know exactly what you're getting and they put together a special offer for all success story podcast listeners. All listeners can save 30% off their first order. Just head to cornbreadhemp.com slash success and use code success at checkout. That's cornbreadhemp.com slash success code success for 30% off your first order of these amazing gummies. In this lessons episode discover why betting on yourself is the key to success even when you have no proof that it will work. Learn how embracing failure can fuel your growth, why resilience matters more than initial wins and how shifting your mindset can turn setbacks into opportunities. Plus here how a costly mistake led to an unexpected breakthrough proving that the right perspective can make all the difference. Okay so speak a lot about betting on yourself. Betting on yourself definitely becomes easier after you've sort of recorded some significant wins. So let's approach this concept from somebody who's betting on themselves for the first time. Waysier said than done so contacts would be somebody starting their first business. How do you have the courage to bet on yourself and you've never proven that you could do anything like what you're trying to do. So I had said that to my husband that we bet on ourselves not I bet on him when we were taking in your trunks so he was chasing money we wanted to start quest. We were putting our house up for collateral and I said I bet on us. And the thing there is I'd go proof. I had zero proof that actually betting on ourselves and building the company was going to work. But what I did have is I believed in myself that I can keep getting back up. So I want anyone starting a new business right now just your success isn't guaranteed. Nothing is but except for actually the struggle. So if you know the struggle is guaranteed as I build my business are you moving towards something that's meaningful to you that's where the mission comes in and then know that even if you don't succeed how are you going to move forward and you get back up. How do you get back up and how do you learn from those mistakes because if you start today it may take you 10 years it may take you 20 years to be what you consider successful. So knowing that how do you keep moving forward you've got to get back up. That's the key. So I actually have a chapter in my book called when the beep hits the fan where goggles. I'm not sure if I can sweat on this podcast so I get the need to get it if you want to find. So it's when the shit hits the fan where goggles the reason why I wrote that chapter is we so focus on what failure means we think it means something about us we think it means that we're incompetent but actually in my understanding and my interpretation because I just felt like failure held me back how do I see failure as the best thing that can happen to me. So when the shit hits the fan stop worrying about the shit in the fan because it will what are you going to do when it happened. How do you get back up and so the perfect story that I love to give is the one that hit me so hard because as you're building a company you're going to find these issues. So we're building quests it's very early days we just have about enough money to hire a couple of people to run our production so we were manufacturing ourselves. So for the longest time that it was us manufacturing our own product we're in like literally rolling pins and we've got knives and we're like you know hand-feeding the little wrapper ball with the little but pedal. So then we get enough money to hire a couple of people. So we're in the offices I'm packaging all the bars I'm shipping them my husband's dealing with marketing and the guy comes in and who's manufacturing and he just looks definitely why and he's like I'm so sorry I'm so sorry he thinks he's about to get fired and let what happened he's like I've messed up a batch of bars. Now in that moment when you're building a company every little penny matters and so the batch of bars was like $5,000 which in that moment I was like I'm right about to lose my house because of this batch of bars and I really not have any experience not understanding that failure actually can help you propel you forward I go into absolute panic mode and I start like like really panicking and my husband's just like look before they just panic let's go and see what we've got. So we walk into the production facility and the guy starts breaking down look I was going to make a peanut butter protein bars and then I was going to do the mixed berry bars and what happened was I'm making the protein the peanut butter I put the peanut butter in the peanut butter protein powder in I put in the sweetener and I accidentally grabbed this the flavoring from the mixed berry bar and put it in with the peanut butter I'm going to come my god this is terrible some husband's like let's just try it so we're all like holding our breath so I hold in our nose like drawing this like weird concoction and then someone's like ah hey slut he be in j so in a moment we go how can this be the best thing that's ever instead of thinking of it as a massive failure that our company's about to break how can we use this to propel us forward so we ended up wrapping them in like plain uh rappers we do a blast out on Facebook because at the time we're talking about like this is like 2012 Facebook was like on major marketing tool we do a blast out on Facebook and we're like new bar prototype exclusive only 200 bucks is available people lost their minds the bars sold out like that and so we were like wow that was kind of an interesting strat marketing strategy that we didn't actually mean to do then people get the bars and everybody's raving about them they're like this is the best freaking bar I've ever tasted so now you've got people talking about how amazing the bar is the knock on effect of the people that didn't get the bar now have major phone mo about it and they're like wait wait a minute there was a there's a pp in j bar are they how did I never try I want to try it so within like two weeks we designed new rappers we get it out on the market and we blast new protein bar available pp in j and that bar became on number one top selling bar at the and that is how you take other failures a disaster in your company is a trying to move towards success and use those failures to propel you forward so that you can eventually hopefully reach the point of success there's such an important lesson there so just from a psychological perspective that entire event put a sideline and an entrepreneur that wasn't in the right mindset that you could have sabotaged yourself you could have thought this company's over you put of and when you're in such a negative mindset you're not creative and you can't think of options and I and I really do believe it in the moment most problems are really not going to change the course of our life to the point where it's you can't come back from it right so I think it's just that's a little bit of experience it's a little bit of it's a little bit of being around the right people that sort of help you appreciate whether or not the that situation is as serious as it is because even the poor guy that made the mistake look at his reaction versus yours right to totally different reactions and his reaction would have not been the creative site that would have probably gone on Facebook tried to market it and saved a couple hundreds of thousands of not whatever I don't even know how probably a couple thousand bucks in inventory so it is important when you're going to build something I think also just to understand that that shit will happen it's not like a maybe it's like it will so expect it and understand this is entrepreneurship and you're going to have to deal with it um exactly yeah that's I mean it's just that's actually why I love having these conversations about like you should hit the fan moments with people that you know built these massive businesses because entrepreneurship is not easy it's not as sexy as a lot of people think it is and I wish people would just hear more of these stories before they go into it so when this stuff does happen they don't you know get massively depressed get stressed out make bad decisions all the stuff that can come with entrepreneurship if you don't have that really great support group around you um a huge shout out to federated computer for supporting today's episode let me explain why I love federated computer why they are friends of success story they are changing the way businesses buy software because we all need software to run our businesses I don't care what kind of business you're building but the best business software doesn't have to cost thousands of dollars each month so federated computer replaces a lot of the software that you're using right now let me explain the average typical federated computer customer save 75% or more on their software built and gets great software top notch customer service and support and a software solution that is uniquely installed for your business without any sort of surveillance or breaches of privacy for example if you use google for email sales force for CRM slack for team chat list monkey for customer acquisitions and air table for data management with a team of 10 you'd save $9,000 per year on software costs by switching the federated computer they replace all of those and what's wild it's that the cost of federated computer doesn't grow as your team grows you can use federated computer savings to grow your business rather than feed the woke silicon valley software companies the federated computer team literally invented cloud software they actually have the patents to prove it and they are taking a hammer to the ridiculously high prices of business software that all entrepreneurs are suffering from federated computer they've been a long time supporter of success story they're offering 30% off they're already low prices when you use a coupon code freelance so go to www.federated.computer to begin saving 75% or more on your monthly software costs that's www.federated.computer these folks are going to do you a big favor check them out part of that also is now my evolution of changing my identity that I've spoken about before now I just adopt the identity of the learner and have some that can adapt so now imagine I've got that identity I don't it's not like I have an identity of being the president of impact theory I am the my identity is I can adapt and learn with everything that I do so now you can put me in any environment in any situation in any type of mess or crap that's happened in your business and as the adapter and the learner I just going going cool how can I adapt to this situation how can I learn from this and that helped me just keep going thanks for tuning in if you found this valuable don't forget to hit that subscribe button so you never miss an episode and if you want to dive deeper into this conversation check out the links in the description to watch the full episode see you in the next one