Lessons - Why No One Cares About Your Brand & How to Change That | Jessica Zweig - Personal Branding Strategist & Authenticity Expert

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with a commitment to the community I also just want to frame it so the problem that simply be with solving this personal brand yes and then why back to that thought why does no one carry a personal brand is when all you were doing was building persons for people I was pretty provocative thing I put on twitter and I wrote about that in my first book b so I built a personal branding agency rooted on the premise of authenticity that to build a brand from ego is doing Iran is what a lot of people do which is why the idea of personal brand is sort of gross to people or people think that they never want to do it what do you mean from ego when you're simply self promoting when it's all about you when you're the star of your own platform you're not your community is the star they're the main character that you're showing up to be seen without any purpose or service towards your community the biggest secret about building a personal brand this what I said in my my twitter account is that no one cares about you no one cares about your brand what do people care about themselves yeah and so everything that you create has to come from a place of service if you want to resonate online and create loyalty create trust create a compound effect of growth to create clients it has to really come from your heart you have to be of service knowing that you're just the vessel you're just the channel your gifts are needed you were put here for a reason you are special but so are the people that you serve and if you architect content every time you go post whether it's a youtube channel a tweet a blog a talk a book and you put your audience first and every single thing you say and do you're going to resonate you're going to find your people because they feel like you care about them and so it's great you should you should care about your personal brand you should care immensely about it but don't care about that more than you care about the people that you serve because I think that's really what we're here to do I think that's when we're in our highest vibration when we're helping other people you know what's interesting though so the issue not the issue difficulty people have is we just spoke about how entrepreneurship is a shit show yes and everybody feels like an ambassador yeah everybody's trying to build shit and nobody wants to open up as to what's really going on in their life of their business because if you actually spoke about what's going on in your business arguable that it would have even like it would even be received well because it's such a mess it's so chaotic right yeah so if if I'm trying to inspire and I'm trying to teach how am I going to tell them that you know my video editing team for my podcasts didn't follow the SOPs for like the 10th time in a row because that's what's going on yeah but that's not helping or teaching or inspiring anybody yeah so then I feel that there is its disconnect between what I'm experiencing as a business leader yes and then what I'm putting under the world as a personal brand so maybe I could try and teach and inspire but it's not it's not really what's going on every single day so what even as from a personal example what I've tried to do is turn my content into like lesson that I should have learned already beautiful that I'm actually just telling myself yes and that's worked out well so far but I think a lot of people have a hard time being that vulnerable I think it's difficult I think it's a couple of thoughts there I think it's important to take your audience on a journey with you I think it's important to be the student out loud to some degree as much as you are a teacher I think people resonate with truth in a way that they don't resonate with perfection and it's it's a fine line I'm I'm with you too I just started my whole new business and it is somewhat clunky and chaotic and I'm figuring out as I go and I haven't wanted to share it's not from it's not necessarily for my audience to know yet because here's what I say I have so many thoughts on this I'll take you back to when I was um first on Facebook back in like 2010 I was going through the most horrific breakup with this guy that I was with for five years I loved him so much we had this horrible breakup it was so so painful and I was new to social media and I didn't really you know understand what it was going to be and I was getting on Facebook at the time Instagram wasn't even out yet and like being really cathartic and talking about my breakup in my posts and my friend of mine who was a little older than me she pulled me aside she was like Jessica the internet is not a place for you to process give your therapist for that the internet is a place for you to share wisdom once you learned your lessons so breakup go through the breakup feel all the feelings talk to your mom talk to your therapist heal from this and then come back online six seven eight nine months when you've grieved it and have gotten over it and you have new lessons to share about love to your audience of women and relationships and I'll never forget that and I think that principle has always wrong is true for me as possible because I'd like to share what I'm going through but certain things whether it's personal professionals simply aren't for the public and it's your audience probably doesn't need to know that your YouTube guide and follow the SOPs you know but you can talk about it once you've figured out and come back and share that and I that would be so relevant of what you learned so that they can learn it too and that's and the second thing I was going to say is it's so important to find community of other like-minded entrepreneurs and talk about these things in private spaces that's why masterminds exist that's why coach group coaching programs exist that's just why a network is so powerful I was mentioning all those women I'm seeing tomorrow and having dinner with here in Miami those are all women that are playing this game too and those are some of my favorite spaces because we all get to just be so honest and private and it's healing a huge shout out to federated computer for supporting today's episode let me explain why I love federated computer why they are friends of success story they are changing the way businesses buy software because we all need software to run our businesses I don't care what kind of business you're building but the best business software doesn't have to cost thousands of dollars each month so federated computer replaces a lot of the software that you're using right now let me explain the average typical federated computer customers save 75% or more on their software built and gets great software top notch customer service and support and a software solution that is uniquely installed for your business without any sort of surveillance or breaches of privacy for example if you use Google for email salesforce for CRM slack for team chat list monkey for customer 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journey you went on with simply be like I would say I would ask the question like are you happy you you went through all those experiences do you wish anything could have been done differently because an agency is a very difficult business and agency like like okay so I want to talk after this because when you build a personal brand and you build a large podcast then your friends start asking like can you do this for me yeah and I think that's how an agency starts to form and I'm like very I'm very careful not to not to because I don't know if it's scalable I I've worked with tons of agencies I mean the margins seem like they're patients then the absolute shit I see the people that work for them don't even like working for them because they're like all overworked and underpaid so is this a business that you were happy building in retrospect you just described my life for some years although I did pay my people really well I was above market for sure good um it's exactly what happened I wanted to build my own personal brand I had run a business before simply be around a magazine people knew me as this girl that could do marketing and branding really well I started getting clients right away to pay the bills and consulting mode and all I really ever wanted to do was build my own brand but I was really good at building brand and so clients just kept coming and I kept saying yes and the truth is I loved I loved my clients I wouldn't work with anybody unless I loved them I believed in them I wanted them to be amplified in the world I loved that I could be the person to help them do that but it is a beast of a business model because the more clients you get the more people you have to hire and you're you're selling time you're selling ideas you're selling strategy and we were brilliant at it that's why I continued to grow we were really great and our clients were happy but there's a lot of attrition and the agency space it attracts typically a very emo creative type which I'm here for but I had a lot of Gen Z millennial people who were just putting it on the resume you know and I was building my dream I was building my soul's vision and I wanted a family and you know you're you're always on it's a services services based businesses regardless of what it is our brutal but to answer your question Scott I wouldn't take any of it back it was an total accident that I created an agency I became one of the top agencies in the country I really grew my chops as a leader I've created and trademarked a methodology that I put in my book that now almost 100,000 people have read I feel like it was all divine I'm you know pretty spiritual as you know and I I'm so grateful that it led me here because I learned some some of the deepest darkest lessons this is where I found my light and that's kind of what my new message is all for and yeah I don't regret it thanks for tuning in if you found this valuable don't forget to hit that subscribe button so you never miss an episode and if you want to dive deeper into this conversation check out the links in the description to watch the full episode see you in the next one