Lessons - The One Connection That 10X'd My Entire Business | Polina Groman - Chief Happiness Officer at Gro International

I just want to take a second and thank Cornbread Ham for supporting today's episode. Now Cornbread Ham CBD gummies have been this really nice addition to my wellness toolkit. I don't use them every day just when I want to win wine after those extra busy weeks, but they're perfect for those moments when you want to take the edge off and just find your balance really just shut off from work. Now what makes them special is how Cornbread Ham crafts them. They only use the flower of USDA Organic Hamplants. That's the best part for the purest most potent experience. No fillers, no artificial fluff, just clean, full spectrum goodness in delicious watermelon berry and peach flavor. I keep them in my nightstand for those moments when I just need a little extra help relaxing and I love how transparent they are too. Every batch is third party lab tests. It's you know exactly what you're getting and they put together a special offer for all success story podcast listeners. All listeners can save 30% off their first order. Just head to cornbreadhamp.com slash success and use code success at checkout. That's cornbreadhamp.com slash success code success for 30% off your first order of these amazing gummies. In this lessons episode, explore the art of building authentic relationships and redefining value in a fast paced transactional world. Learn why trust takes time, how to embrace bravery and failure and the importance of aligning your strengths to serve others effectively. There's sort of two levels of people that I normally see. These people that are very superficial, that are the first five minutes that I meet you. I want to do a transaction with you and then there's people that put a month of effort into that relationship but then get visibly angry when you don't give them something. There's very few people that are genuinely altruistic people and I don't think it's sorry. I want to rephrase. I don't think there's few people that are altruistic. I think that society, urgency, getting everything immediately in our daily lives has trained people subconsciously to expect results immediately from anything they do, including human relationships, which is absolutely fucking wild. You cannot human, you cannot uber a human relationship, right? You can't hack it. You can't hack it, but people believe that and I think that it actually really well-meaning people just don't understand why it takes an individual who has achieved success, time to trust them, to build something together, to invest in them. It takes a long time before you ever want to do business, especially if you achieve success, you've been burnt by someone to keep along the way. I love that advice. Sorry, I mean to cut you off, it's just a very, I think it's very smart and I see it a lot. I think that this is a really good business strategy and people don't use it, right? So before you invest in doing hermosy style videos, why don't you invest and understand your value, right? Not from an egotistic perspective because everyone is valuable. Every person I genuinely believe this, that whether you believe in God or not, I believe in God. Again, people are very sensitive when you use the word God. I believe that when God made us, He literally took a piece of himself and put that piece into every person. And we can be godly, we can be amazing, we can be caring, we are all those things, but we are taught not to be because that's weak, especially in business, don't show them your weakness, don't show them that you're afraid, don't show them, why not? Why not? But you also have to understand that if I spent 20 years building relationships and I met you over dinner, I'm not opening up my roller dex to you just because you're a woman or just because you know my family member or just because we're connected through, you know, business associates. You also have to not get so visibly disappointed that you don't get what you want because if you genuinely build a relationship, you will have more business. I don't care what you do, then you will know what to do with. And you also have to understand that you have to be brave. Brewery is what separates people that are really successful from those that are trying. You have to be brave to fail. And you have to be brave to tell people that you fail. A lot of times when we turn on social media, we see a glamourized, you know, audited version of someone's life. And we compare ourselves to that version and we feel like in pastors not knowing that that person doesn't drive that Lamborghini, not knowing that that person doesn't have those followers, not knowing that that person doesn't have any of the things that you are comparing yourself to and feeling small next to. Right? So what I found is a lot of times when people want to put out, you know, content, they're emulating someone else's success, they don't even have and they try to become someone else, they're never going to be not because you can't have that car. Of course you can. You can have anything that you want if that's what you really want. But I promise you that once you get whatever you're chasing, you're going to be very unhappy. I promise you that because I've done it at so many levels. The key is really understanding what value do you bring to this world? Genuinely, honestly, maybe your values into maybe your values that you genuinely care. Maybe your value is that you connect people. Maybe you have a combination of these skillsets. Those are really valuable things that people genuinely want. Well, you're trying to sell them your agency services. Why don't you get to know them? Why don't you get to know people as human beings and understand how you could potentially support them? Right. I've developed a business model which is very different than what most coaches and consultants do because they think it's weird. A lot of people think it's weird and they don't think it's scalable because they don't understand it. So I'll break it down here. And if you have any questions, by the way, reach out to me on Instagram because I could speak for 10 hours about this model. This model came from me failing. This model came from me hearing a lot of nose and it came from me investing in a lot of shiny objects. I've invested a lot of money just to understand that a lot of people don't know what they're doing. They're selling you a bunch of nonsense. They're courses they didn't even write or create. They're programs at garbage that I filled with people that are teaching the garbage that they just sold you online. They don't even know the content. Like I've been in masterminds that cost 35,000 dollars where a person couldn't read a balance sheet and they want me to do business with that. 35,000 dollars to get in the room with the right people. I mean, who screened these people? Were they screened for having a pulse? You know what I mean? It's not a knock in anyone. It's you have to start using your discernment, right? And you have to start in the standing like, where are you strong? I promise you you have strength and someone else has that weakness. When you can match those two things, that's where you win. So typically, when I meet a coach consultant or speaker, they have a one-on-one program or a group program. They're trying to do the omnipresent thing. They're making money and they are burned out. They can't take it anymore. They just don't know what else they could do. They're doing it. They're investing. They're going to masterminds, which suck. They are spending time with the people that are more successful than that are just selling them more things that they don't need. And they're like, like, how do I not kill what I've built? But I don't want to live like this anymore. And I've lived like that. Maybe years. And you just feel like there's no way out because you work so hard to build to where you are that you're not willing just to say, oh, fuck it. I'll just destroy it. Like, you can't. You feel guilty for spending the time for being away from your family for, you know, maybe firing people that are depending on you and their families. So you constantly are like, I'm so miserable here. It's like being in a relationship that you hate, but you feel guilty because you stay for the kids. And I've been in both of these business and personal relationships. And I could tell you that it sucks being in this place. It sucks feeling like you're stuck. So my model is a love child finding love for myself and understanding how to use your strength to get paid. You don't need to get paid for what you do. You can get paid for who you are. And I'll say that again, because it's really confusing to people. You don't need to get paid for what you do. You can get paid for who you are. But you have to be very specific and intentional with how you support people. How do you serve people? A lot of people don't like the word. I'm not a servant. I'm, you know, I'm an influencer or I'm a founder or that's fine. Whatever you want to call it, what value do you bring to someone and are you willing to guarantee a result? Most people's answers know. And by guarantee a result, I don't mean pay me 30,000 dollars. And if it doesn't work out, I'll work with you for free. That's not guaranteeing a result. Because if you didn't work out, what I want to continue working with you, right? So what I've developed is an intensive model. If someone will spend two days with you as a coaching and consultant and take your nine months program and get one specific result from you in two days, they don't want to go anywhere. They're sold. That's the KPI that you found. That's the carrot. I just want to take a second and thank Cornbread Ham for supporting today's episode. Now, Cornbread Ham CBD gummies have been this really nice addition to my wellness toolkit. I don't use them every day just when I want to win wine after those extra busy weeks, but they're perfect for those moments when you want to take the edge off and just find your balance really just shut off from work. And what makes them special is how Cornbread Ham crafts them. They only use a flower of USDA organic hand plants. That's the best part. For the purest, most potent experience, no fillers, no artificial fluff, just clean, full spectrum goodness in delicious watermelon, berry, and peach flavor. I keep them in my nightstand for those moments when I just need a little extra help relaxing. And I love how transparent they are too. Every batch is third party lab tests. It's you know exactly what you're getting. And they put together a special offer for all success story podcast listeners. All listeners can save 30% off their first order. Just head to cornbreadhemp.com slash success and use code success at checkout. That's cornbreadhemp.com slash success code success for 30% off your first order of these amazing gummies. So how does it work? Simple. There's many, many ways to skin this cat. But let's, and by the way, we don't skin cats because people are really sensitive. You'll be surprised how many stages are spoken. I don't know. I would say something like the skin of cat and the people will be like, oh my god, your races against cats will be like, what? There's such a thing as oh my god. This races against cats. Yes. Yes. I was called the races against cats and a bunch of other things. So now every time that I'm just being myself, I will do, I will do a sensitivity check in for those that are very sensitive. Okay. Fair. Anyways, moving on. So if you're a fitness coach and you tell people, here's my promise to you. Eat all the pasta you want. Eat all the drink all the wine you want to lose 30 pounds in 90 days. If I listen to this, I'll be like, yeah, right. No way. But if I like pasta, there's a part of me that'll be like, what if, like what, what if like I want to try it? I will pay you, but I will start having buyers remorse the second that I hit pay. And I will start telling myself, you know what? It's probably full of shit. I'm probably crazy thinking that this is going to work. So you're living in the program already thinking it to scan. But if it works, oh my god, I'm going to be so excited. I'm going to tell all my friends. Something that happens during activation, if your stuff really works, right? The second someone loses that first pound, they're sold. They're like, oh my god, I have to tell everyone that I know I have been drinking wine and I've lost weight. Whatever this person told me to do their method actually works like I cannot believe it. I thought it was a scam. People start telling everybody that they know because most of the times it doesn't work. So if you're an expert and you know what you're doing and your method actually works, this doesn't work for beginners. You have to already be really good at what you do. You have to have really happy clients. You have to have real social proof, not for other people for yourself. You have to know that you're good at this thing because otherwise it will not work, right? So activation, the second you activated someone, they raised their hand and they say how do I work with you further? It's natural. People don't want to invest in coaches, consultants or masterminds. I know it's a big, when I say that people like what do you mean it's a huge industry, people get burned all the time. There's more bad than good. I come from the view growing up that they're all scams. Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so you never miss an episode. And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode. See you in the next one.