Kim Constable – Sculpted Vegan Founder & Nutrition Truth-Teller | The Fitness Industry Myth That’s Keeping You Weak and Sick

I bust a myth right here at the minute I keep saying people saying that they're cooking with avocado oil and this drives me bananas and this just shows me how people just see something on social media and everyone's doing it they think that it's okay. She's not your typical CEO. At 37 Kim Constable was a homeschooling mom of four until she decided to become a pro bikini athlete in millionaire entrepreneur at the same time. Today she runs one of the world's largest online vegan bodybuilding companies with multi-million dollar revenue that's doubled year after year. So what I always say to people is oh you shouldn't take seed oil I'm like why and they can't answer because they don't know it's like well I saw it on TikTok. Avocado oil is the worst oil you could ever cook with in your entire life because it is a polyunsaturated fat. Only saturated fats that exist in the world are coconut oil, animal fat and ghee. That's it. But more than that she's built a movement empowering thousands to rewrite their limits. Build real businesses and create freedom on their own terms. The more I see it with the world the more I realize that our schools are doing our kids a disservice because they do not understand who to evaluate data outside of emotion and perception. Through her platform the million-dollar mentor Kim shares the mindset, strategy and grit it takes to grow something real from scratch. This isn't about hustle culture it's about knowing what you're worth and building like you mean it. This thing in my hand this phone if I chose to throw that away none of what existed only exists because we pay attention to your success in life will be measured by the amount of difficult conversations you're willing to have. Kim tell me about an inflection point a moment in your young life that pushed you on the path that you're on today. Just one. Just one. It's so hard for me. Probably going to boarding school at age seven. So it was one of the worst times of my life and one of the best times of my life probably was one of the best outcomes because there's something extremely potent happens whenever you are seven years of age and you're sent off to boarding school and your parents decide to separate just after you go to boarding school. So the only time you see your mum who is effectively your anchor in life is every other weekend from Saturday lunch time until Sunday evening. You learned to become very self-reliant and very resilient and I would honestly say that having the hardship of going to boarding school whenever I was younger and just having to figure shit out and fend for myself and take care of myself and take care of my sister who was a lot more fragile than me. I think that was one of the things that taught me to be very very very self-reliant and a really good problem solver because it wasn't like you could go to mommy and daddy and say mommy I need this and daddy I need that you know you either had to learn to do without which you know be hungry because there's no food because you're in boarding school and you know you have to wait for a breakfast lunch and dinner time or so you either have to learn to be okay with being uncomfortable and go without or you have to figure right away to get stuff that you want which doesn't come from mommy and daddy and I would honestly say that that's probably one of the things that has made me not only very accepting of whatever life throws at me you know I can I can you know lie in the swankiest of five star hotels and I can camp in my horse lorry with my horses you know in a field full of mud and either and either play as I'm happy so I think that definitely going to boarding school from a young age turned me or created you know someone very very resilient on a great problem solver and because you only asked for one that's that's probably the most profound one we can wait I mean we'll get through we'll probably we'll probably hit a whole bunch more what do you think I've thought about this a lot because you get you can use yourself and your sister as an example so two people thrown into the same situation you mentioned that you had to take care of your sister what do you think at a young age is the trigger or the indicator of whether or not somebody can lean into hardship and come out okay on the other side hmm I think a lot of it is self a lot of it is taught a lot of it is modeled is two things that I would say my parents were both are real caretakers and but it's funny how I'm the youngest and I we're all caretakers I've two sisters two older sisters were all caretakers to the same degree of people but I definitely have the strength that comes with it that probably they don't have you know the the drive which probably comes from being the third child so I think first of all I think a lot of a lot of it is modeled my parents both I I watched them in my childhood spending their entire lives helping people cooking for people taking in people who we're going through divorces like we had random people living with us at any one time like I and as a child you never question it why is you know David McCallum sleeping on the couch for six months you don't question he's just here and he's sleeping on the couch you know why is this person staying with us why are they here my dad ran a car my husband always says Kim's dad is a used car salesman and I'm always like he had a bloody dealership like he had a four dealership you know he's like he's a used car salesman it's kind of a bone of contention between us because I'm like imagining some you know you don't know who delboy is probably but over here in the UK delboy was like the use car salesman I think everybody understands exactly what it's like you know with all of his like you know it's like lazy ways but so my dad had a which was in fact a used car sales business in our in our at our house and so he spent every single day you know in the office and back and forth the office and snelling cars dealing with people so every single day there was a stream of customers coming in under the yard there was a stream of people calling him needing him to come and collect their car pick them up help them out there were all always hangers honors mail hanger honors you know his crony is posse of people mechanics and people who just wanted to come and sit and chat I grew up in the country it's a very country way so I guess what I watched from my parents when I was younger was what when someone picks up the phone and says I'm in trouble you the first thing you do is jump in the car and you go and collect them it was I just watched my parents have this network of being I guess you know in a small country time Ila McGee you know in Northern Ireland my dad was you know he used to jokingly refer to himself as the mayor of Ila McGee you know there was no mayor in Ila McGee but he was definitely a very prominent figure on a prominent figure who took care of people so that was one of the things that was always modeled for me and modeled for my two sisters but because I was the youngest of three and there was three in three years I'm 46 my sisters 47 my other ones 48 so my per mother like three girls in three years I don't know how she survived and I think that because I was the youngest and therefore had my two sisters to lean on I think the birth order is actually very very important and it's not something that people talk about a lot but as the youngest of three girls whenever there was a problem or whenever mom was mad with us and we were like grounded in our room or whenever it was Christmas morning and you know we wanted to see had Santa been yet I was always the one who was pushed forward it was like Kim go see his Santa being Kim go and see his mom still mad at us Kim go and do this Kim to go and do that because I was the youngest and my sisters were telling me like they wouldn't be sending me off in these errands unless they believed that I was capable of doing them I think is what the belief in me was instilled in me and so I developed a lot of self confidence from a very young age that that I could go out and do things solve problems yeah and get it done because my sisters believed in me and they were always pushing me to be the one to go and do it and me like a mug went and did I excited no any different so I think that then of course when we on deporting skill my older sister was fine the oldest but my middle sister struggled a lot she was always had a lot of you know she was always scared of a lot of things scared of the dark scared of monsters scared of things and I guess because because I was the youngest and I wasn't scared of these things I kind of felt it was my job to take care of her which is what I did and I think that then that has just carried right through my entire life because honestly Scott if you ask anyone who knows me like what is Kim known for Kim takes care of people so you learn how to take care of people you learn how to lean in you learn how to take responsibility no one's coming to save you how does that manifest in sort of the first version of your career because you were a yoga teacher for a long period of time so it's still teaching educating supporting talk to me about that do you know what's funny even I love that you're saying this because I like I've been studying the human brain the developing brains human human psychology for 20 years like I've worked with the coach for 20 years like unpacking like trauma from childhood and working on limitations and stimulus response patterns like it's what I do I love it and but I it's it's funny I became a yoga teacher by default really like I I love teaching my my dad wasn't my dad is always teaching and he always has like a he has like a there's like a right way to do things he's quite OCD in fairness and all the best people are and so you couldn't just put something in the dishwasher when we were younger he would be like no no no no no no no no no it doesn't go there the cops go at the back and the glass go at the front and this goes here and you stack this here he always had to show you like a way to do things that was better than the way you were doing them so I just have that this need when I see like a problem to fix it or to help or to step in there but it definitely definitely comes from that however it's funny the the yoga teacher and I I became a yoga teacher when I literally threw in the towel I was like fuck this shit I was like I'm not like I had been trying and failing to start an online business for years undecided that it was far too much work I couldn't do it I was breaking myself in half I wasn't making any money so I was just going to give it up and do the thing that I loved which was yoga I was practicing yoga religiously every day for an hour or two hours every day studying online studying tutorials like I love learning I'm like a sponge and I just as I was like well I know that I could make money at this because this is you know something that I love doing I'm really good at I love teaching so I'm going to become a yoga teacher so that is how I actually became a yoga teacher it wasn't it wasn't even like a you know like a lifelong dream or some you know it was something that I decided to do because I knew I could make money at it whenever I had been trying and failing to make money online for years and I knew I was going to get a divorce actually if I didn't I didn't start building it some money without spending it although I'd definitely more than made up for it now I can tell you I have no doubt yeah I got even your question was I think it just rumbles oh no it was it was just I was just teeing up I was so you know you when we first we first kicked this off you said only one inflection point I'm like yeah I just wanted to start but now I'm just looking at all the different things that created who you are today really that's really what I was teeing up was when you were when you were practicing yoga was diet I mean I mean diet for people that are into working out and into fitness it's always a thing but it was it as much of a component of your life as it is now so here's what happened I was 21 years of age living on a diet as most 21 year olds do of bacon buddies and sausage suppers and you know french fries and you know with the occasional you know good meal thrown in there I was definitely wasn't being in at the time I was living with my boyfriend who um he had a yacht we I've always written horses my entire life and so we had set up this horse yard together and so we were very fit and very active I was very very very lean like I was a you like a US size two at the time and I'm five foot at all so I got was really really so I was physically active physically fit looking great but I to know what's a really it's one of these funny moments I remember one day going to the mirror and going oh is that pimple on my cheek I remember like scraping my cheek and thinking like I had like a pimple and as I kind of poked it move it it didn't you know like if you this disgusting but like if you have a pimple and you squeeze it it pops well this wasn't popping right and I remember going is that and I remember going getting a pair of pointed tweezers and poking at this thing and pulling it out right and it was a little white ball and I realized it was like a cholesterol deposit in my cheek that's and I don't know whether it was or it was that's so gross what happened that's so gross it might not expect you to be going in that direction so I so what happened was I picked it out and so I had a moment I at the time I was eating a lot of bacon right and we didn't have a lot of money at the time and so you know we were we were spending money on food but we were probably not buying like the highest quality food and I was eating a lot of salt a lot of bacon I was you know drinking probably a lot of alcohol I was smoking a lot of pot I was like you know not the healthiest like 21 year old in the world and I remember that was a pitiful moment for me I remember thinking I wonder should I change my diet so this weird thing happened I went to my aunt had a beach house okay now it's time for a glamorous it's really not like over here in Northern Ireland we did not have big beaches like this is clocky beach we're talking about here it's like like a hundred meters long right and it's mostly like pebbles on a bit of sand but she had a house in this little time called clocky and I was working at the time in a restaurant and so I was working really long hours you know working you know and I didn't get much time off and whenever I did I was with the horses and so I said to my boyfriend at the time I was like Jonathan let's go to clocky like for our for my day off let's leave after you know I finished I've got two days off we'll go there we'll go to the beach choices in the middle of winter and I was like we will you know we'll have we'll have a great time by this is before iPhones iPads this is that you know there was sky TV or whatever but like there was so I thought you know we'll go there it'll be great we'll go to the pub and you know well it'll be fun so we got to clocky in the middle of the winter the wind was hiling the house was absolutely freezing it was not like the glamorous beach kind of vacation than I had on my head when we got into the house I was like shit there's no TV I didn't realize it was no TV and so I was like okay there's nothing to watch and really there was you know we went for a walk we went to the pub we came home like there was nothing to do right so I thought okay but there must be a book here like I'll try and find a book to read so I went scarring right my aunt's house and I she was there were big golfers and there was like a couple of golf books and I was like I would have to literally be like at my you know at the very end of the earth to have to read a book about golf so the only other book in the house was this book which I picked up I was like this is the weirdest book to find in my aunt's house because she and my my you know uncle are not like super health conscious this kind of stuff it was called eight weeks to optimum health by Dr Andrew Viel I think it is W E I L but I think it's pronounced Viel but I don't know I'm just guessing so I was like eight weeks to optimum health I was like a fucking health book like are you kidding me like is this it is this all I have to read but like starved of anything else to do apart from drink alcohol I started to read this book and about one chapter in I was completely and utterly hooked he it was an eight week program where he discussed the water that you drink the supplements that you take you know your your health about digital you know clocks in the bedroom like some of it I it's not like I'm evangelical about all stuff now I'm absolutely not but he opened my eyes to health in a way that no one ever had before and the biggest thing that I began to learn was about food he was like he talked about food labels and about how you know the stuff that goes into our foods and I'd never ever in a million years picked up something on the gross on the shelf in the supermarket and read the label on the back I picked it up and looked at the front oh this looks delicious I never even considered calories it was like you know if it looked good I bought it never considered what was in the food that I was buying and he started he edgy started educating me in this book about preservatives and and you know hydrogen you know hydrogenated fats and stuff like a lot of people don't even know what a trans fat is and I learned about saturated fats mono unsaturated fats poly unsaturated fats about their molecular structure what makes a trans fat and I was just blown away and the being the kind of person who really loves information and learning this book transformed my life from that moment on I became a massive advocate for food and for health and for what we put inside our bodies because I was suddenly educated as to all the stuff that I had been doing that I didn't even know was wrong and I was like walking around telling people do you know what's in that and do you know what's in that have you read the label on that let me let me just let me just tell you what all these things are I drove my family bananas but I think it was the it's weird it was like having that like whatever that little I thought was a cholesterol bump on my face that came just before this book and I began to put two and two together and I just began to completely revolutionize my health and that's when I went down the rabbit hole that I was 21 I'm not 46 so I was 25 years ago and I think you were so ahead of your time educating myself for 25 years yeah because now this is so it's interesting so that little cholesterol bumper whatever it is you know what everyone else's cholesterol bump was it was COVID it was COVID and then everyone's like shit I don't want to die I better figure out about health and wellness and what I put in my body that's why you see so much content now about what's in the label and what in seed oils and all the other things that you see all over TikTok and Instagram and YouTube but 20 20 years well like 24 23 4 years ago I don't think it existed but was not as I'm just gonna bust can I bust a myth right here and I was just a little bit it's just a little bit of data right so at the minute I keep seeing people saying that they're cooking with avocado oil and this drives me bananas and this just shows me how people just see something on social media and they because it's on social media they and and everyone's doing it they think that it's that it's okay so what I always say to people is and the whole thing about seed oils well you shouldn't take seed oils and I'm like why and they're like because they're bad for you and I'm like tell me why well because they because they're highly processed and I'm like really why is that bad and they can't answer because they don't know it's like well I saw it on TikTok right so I don't buy into the whole seed oil there there is it's not that I buy into it there is something about seed oils which is which there is an like anything there's an element of truth and anything but it's not the complete picture and I always so one thing I always ask myself is who would stand to gain from the propaganda of this information that's the first thing I ask soon as anything comes out as this is bad and this is good I'm like okay who's driving these studies that's what I want to ask first because if you follow the money you get to where the actual data is second thing is let me just tell you about avocado what right for those of you who are like oh I'm you know cooking with avocado what avocado oil is the worst oil you could ever cook with in your entire life because it is a polyunsaturated fat people think it's a it's a saturated fat because it's solid at room temperature when it's an avocado but there's three types of fat saturated fat stop me if I'm going to you're like Kim this is not the point of the podcast so there's there's saturated fats there which are solid at room temperature and the only saturated fats that exist in the world are coconut oil animal fat and ghee that's it and how you know that they are saturated which means they're saturated with hydrogen atoms is that they are solid at room temperature okay so if some a fat is solid at room temperature completely saturated with hydrogen atoms why is this important it means that when you heat it it doesn't have any place on its molecular structure to take on any extra hydrogen atoms so it's considered stable so they are the best fats to cook with especially at a high temperature because they cannot turn into a trans fat a trans fat is a fat that has been heated to a smoking point which means that it has taken on more hydrogen atoms onto its molecular structure which makes it then solid at room temperature so if you take a seed oil for example a monoinsaturated fat let's say flax seed oil right monoinsaturated fat flax you heat that to a really super high temperature what that's going to do is it's going to twist and change the molecular structure of the oil and force it to take on more hydrogen atoms it then becomes a saturated fat but it doesn't it becomes a hydrogenated fat okay a artificially hydrogenated fat which is actually a trans fat what makes it solid at room temperature is it taking on extra hydrogen atoms but that makes it a trans fat it's not a it's not a saturated fat it's not stable for cooking but why do they do this they do this so that they can use these fats in cookies and pastries and things that they sell in the supermarket because they have a very long shelf life avocado oil is a polyunsaturated fat it has two or more places on its molecular structure that it can take on extra hydrogen atoms the reason it's solid at room temperature is because it's a fucking fruit not because it's a saturated fat so if you squeeze the oil out of an avocado it's actually a polyunsaturated fat is the most unstable of fats you cook with that and you heat that it instantly becomes a trans fat your body doesn't know what to do with trans fats it can't process them so it throws them into fat tissue where they where they migrate and grow and like cause all kinds of havoc in your body and they're very carcinogenic in wellness sometimes you don't see the negative and sometimes you live with a certain diet or a certain point of view about what you put into your body for years it can and it can actually be very harmful and I don't think the creators put a lot of thought into if somebody listens to my word as if I was God what is their health going to be like in 20 years from now do you know what else I don't think creators think no they don't the majority I'm actually going to go to the other side actually of that as well and and tell you something that's happened to me a lot recently and because I understand assumptions and presuppositions in a way that a lot of people don't so what I mean by assumptions and presupposition presuppositions is assumptions are you have to ask yourself when you're hearing somebody say something what would have to be true in order for the person to say this if I were this person and I was making that I was saying this thing what would be the assumption behind what I'm saying so it's it's almost like trying someone on if you like but there's and so like if so if if you said to me you know what Kim eating eating meat is like so so so good for like I would never eat anything else rather than go well fuck me he's wrong I would go okay well what do I know about it's got what would have to be true in order for Scott to make this statement maybe he has suffered from some kind of autoimmune disease maybe he has had about experience with plants maybe he so I try on all these different things that would have to be true for you to say that which leads me to that ask for more data and presuppositions is is I'll give you an example like online for example I started making a lot of content where I've been taking content that I teach in master classes and we've been breaking it down into bite size one minute chunks to put on on Instagram and people hear content which is kind of what you're saying so I'm getting a lot of flack at the minute people are going this is not true and blah blah blah whatever and I'm like no you're a hundred percent right that and that's not what I'm saying and they're like but that is what you said I'm like no no it's actually not what I said I'm explaining one process of how your body processes that say utilizes the fructose what happens to the fructose in fructose right because like people hate me whenever I say that fruit is more readily stored as fat because of the fructose and that's why I say whenever you eat fruit fruit is because here's what happens whenever you eat fruit the primary sugar and fruit is fructose whenever you're the only the only organ not the only but like the biggest organ in the body or high fructose is most utilized is by the liver the liver it very little fructose can actually be utilized can be broken down into glucose sent to the tissues for energy to be used as muscle glycogen so it goes to the liver it's turned into glycogen in the liver and then it's sent via triglycer turned into triglycerides and sent to the fat stores okay so it's really sent to fat store one process fructose liver fat store so I explain this online and people go you're saying the fruit is making you fat I'm like no no I'm saying that fruit the primary sugar and fruit is more easily converted into triglycerides via the liver and stored as fat than any other you know than any other sugar one part of the process so whenever I'm putting out information I guess I assume that people watching it are going to be able to evaluate data but what I've learned is people cannot evaluate data they can't go well is this the whole story what else might she be saying what else could possibly be true which is the presupposition so it's like you know and so like in order for her to say this this would have to be true that's what a presupposition is and so I think that there is an onus on the creators to create more content but what I keep pushing back on is there's also there's also an onus on the watchers to say I agree with that is this like is what she's saying true in reality whenever I hear someone make a statement about something I go oh interesting I want to hear more I'll ask a question so is what you're saying whatever I did this recently with the video I put out a video and said muscle only grows in the final reps of the final set if you're training you know the to failure the way that we train and then I went on to explain how you know going for straps failure reps whatever causes muscle to grow and so and I got a lot of a lot of backlash from that video and people are saying okay so you're saying that I should be training this way and I'm like no and they're like that is what you're saying I'm like no there was absolutely no should in this I'm just explaining high in high intensity training muscle grows in the final reps of the final set but all what people here is you should be doing this and if they're not doing it then they get angry with you and I'm like guys like chill the fuck out like you know it's or I say most people are most people are are capable of lifting more than they believe than than they do I said you know if you've increased your this is not a video we made recently the month viral if you can increase your weight if you can squat 30 kilos in the first week and then you go 35 40 45 50 55 60 you were probably capable of squatting 60 kilos in the first week that was the video and I had thousands of comments of people going so you're saying that I should injure myself the first day I go into the gym and squat 60 kilos I'm like no that's absolutely not what I was saying I was just saying you were capable of lifting more not that you should lift more but I the more the more I see of the world the more I realize that our schools are doing our kids a disservice because they do not understand who to evaluate data outside of emotion and perception you know there's what I think about the data there's what I feel about the data there's how I have evaluated the data and then there's actually the data then there's what the person meant in the data and we're not able to separate our meaning and perception from the actual data and making evaluation and I believe that this is one of the major 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bonus gift when you subscribe to their five day programs just go to prolonlife.com slash clary to get your 15% discount in your bonus gift prolon life.com slash clary i was going to say the issue with social media and content creators in the fitness space and why you're getting frustrated because people aren't really thinking critically about the information they're consuming is because there are creators out there that even when their ideas are challenged they'll lie to your face because they want to promote a certain perspective or point of view and i think that there's enough creators doing that that it confuses people because if i if i follow five creators and they say the most ridiculous outlandish shit about what i should eat and then in a long form podcast or challenge and they lie or they double down and they they basically never say there's other ways of thinking through what you should eat how you should live your life well then i start to develop this almost this uh this idea that all creators are so myopic in their perspective and what they say i just take for face value because i've followed all these other creators that have been challenged and they don't they never delineate from their main perspective or point of view listen at the end of the day i think it is on the onus is on the consumer to do their own research and to to collect information from a wide variety of sources and to your point question the incentives as to why that person is sort of taking that point of view the way that you the way that you provide context the way that you have opinions but you also understand that there's different points of view that could be potentially better for other people in different medical conditions or definitely better in different situations i mean that's that's a very mature thought that's the way that all creators should be i can tell you that's not the way all creators are though do you know do you want to know my my opinion on that yes please because it's the difference between data it's the difference between holding a principle through fear or holding a principle through ethic so let me explain my second son Kai was whenever i turned vegan i was very evangelical about being vegan because i hadn't developed an ethic around it i just decided that that this is what i was going to do so a lot of what i was doing was based on rules i still had these urges to you know eat cheese and to you know have eggs and i missed all these things but i was almost like you know rather than embrace that and be like you know you know oh maybe you know if i want to have some cheese i'm going to have some cheese i'm like no i am vegan right i am vegan and i cannot have those things and and here's why those things are bad for you by the way let me give you all the reasons why those are bad for you right and so i was a bit preachy to people and so and then i watched my son Kai he became my kids were all vegetarian and then Kai became an ethical vegan when he was younger and so he was like he decided he's very very like me and he just decides on a viewpoint and he's like absolutely staunch about it and so he became an ethical vegan and he got worse and worse and worse and worse and worse and worse and worse and he began to and he was like he wouldn't you know where feathers and his coat he wouldn't you know it's like where did this he began to source all these ethical products he wanted to know the history of everything and where it came from and the meat sources and like he he was like and i was like oh wow like i am not that kind of vegan but he was very very divided but here's how i knew it was a rule first of all he was 15 so he doesn't really understand ethics or have them or had developed them yet because he didn't have the life experience but secondly he fought with me on a daily basis as to why i was not vegan enough and why every time i made a choice that wasn't you know the most ethical choice that i could make he punished me for it and so whenever whenever we have something that's part of us and this is what happens with the angry preachy vegans i call them the the angry preachy vegans call me and say i'm not vegan enough to be vegan and so they get very angry at me whenever they see me carrying a Chanel hamburger or wearing something you know leather because i'm plant based i'm not an ethical vegan so i wear leather and that kind of stuff and so whenever they would see me doing things again they punish me the minute you have an urge to punish someone it's because they've broken a rule that you have because rules are always based on fear i have a rule or i have there's something about this that causes me fear or that that feels uncomfortable for me and so whenever i do it i feel uncomfortable whenever i see you do it that makes me feel uncomfortable but i don't know how to go oh wow that's interesting that's triggering me i'm feeling uncomfortable let me unpack that kind of what we were talking about earlier i go you need to stop doing that i need you to stop doing it right now so i can stop feeling uncomfortable because if i can just stop you from doing that thing it's like you know if i'm married to a guy who drinks and like i have a fear of drinking every time he drinks i'm gonna punish him because if i can just stop him from drinking i can stop feeling the fear so it's a very out of cause way of thinking so whenever something is a rule we will punish someone based on the rule that we have because we need them to stop doing the thing so we can go back to feeling okay whenever something is an ethic it's part of you you don't need to change anyone judge anyone you don't need to you know like explain to anyone what you're doing and if someone punishes you for what you're doing you say okay sure like you don't need you don't feel the need to defend it and that's the main difference so while what i've noticed with influencers online or people online who get really angry at me or tell me i'm not vegan enough to be vegan or these kinds of things anyone who ever has the urge to punish someone for doing something or like or like you know right and angry comment or anything it's because that person has broken a rule that they have and that rule is based on fear when something is based on an ethic when someone says to me you know well you shouldn't be doing that i just go you're probably right probably shouldn't and they're like well you shouldn't i'm like i know i wish i was perfect but i'm not and i'm not saying it facetiously i'm not like oh yeah i wish i was perfect fuck you i'm like you know yeah you're right like i'm not perfect i wish i was you know but you know it's just the way it is do you think that if we go a level deeper do you think that that fear based that that fear based perspective is actually a sign of incomplete understanding a little bit of incompetence and a slight lack of intelligence in the area that they're actually championing it's based on because if you want disintegration which in my experience of working my own issues is based on disintegration which comes from childhood so basically what happens is when we're when we're kids we we go out and we explore the world and we do things and we make mistakes and we have we don't have a belief structure we don't have an ethical foundation or understanding of the world when we're children we're just little kids right just like fumbling around make a mistakes you know figure and shit out but our parents in the world are you know are reactive and they have were brought up you know as children and so they have rules and different things for how we should be and so we do something one day inadvertently this is a very simple thing like say i'm eating cereal at the breakfast table and my mom is in a bad mood i don't know she's in a bad mood but she's you know she i have a new she has a newborn baby and she's stressed trying to get me out of the house and maybe she's having a difficult relationship with my dad and and she's like trying to cook dinner and the baby's crying and i'm just a little kid four years old said it's four years of age sitting at the table eating my cereal looking at the cereal box you know whatever and there's you know music playing and there's getting ball and eggs cooking and and i happen to knock over the carton of milk right and the carton of milk goes boom and it goes glit glit glit glit glit glit starts going on the floor well my mom is not in a good state right and she goes what are you doing oh my god i can't believe you've done this and she has like this emotional reaction right over me filling the milk which is completely irrational because it's milk it can be cleaned up right but she's viscerally feeling highly strong maybe she's a reactive kind of person but she reacts i'm a little kid i don't have a belief structure i don't have cognition children don't develop cognition until they reach puberty which for girls is around the age of eleven or twelve boys can be thirteen or fourteen until i reach cognition i don't i can't actually make sense of the world right i can't make i can't look at my mom and go you know no i as an adult i can be like holy shit like overreact much but i can be like she's probably having a bad day she's got a newborn she's probably sleep deprived she's well i can make sense right of the of the anger when i'm for no fucking idea why my mom is yelling at me but her reaction has now triggered my fighter flight which is a lower brain function in the body it's like your fight so like it's like a tiger has left eye to you in the jungle my fighter flight is my trigger right i'm like and i have this moment i'm looking at my mother i have no idea why she's angry but i now i know that i have this really bad feeling in my body it's not cognitive right it's primitive and so i look at her and i link the look in her face the smell of this spaghetti bolognese the sign of the music playing the look of the milk the fact that i made a mistake all of these different things i link to this bad so when i grew up in the future at this is why a stimulus response pattern is is downloaded whenever i grew up in the future every time like i'm in work one day right i'm my boss turns to look at me like this and i'm like and it triggers the fighter flight because it's exactly the same look my mom gave me that day again not cognitive i don't even know this is going on but something triggers the stimulus response pattern that was downloaded that day when my mom yelled at me which then i carried with me for the rest of my life and it could be this smell of spaghetti was have you ever had someone say like i i had someone say me the day no it wasn't it wasn't the day i was watching an interview with kate windslam she was talking about her husband the kate windslam was saying he's going to kill me for saying this but like my husband has this irrational fear of people crunching and biting into an apple and so whenever you like and he's like oh she says he actually like has this incredible she goes we like go up behind him with an apple like whenever we want to like really piss him off and i was like stimulus response pattern something happened in his childhood that linked the crunch of an apple to a really bad feeling and if he was able to focus on that feeling he could probably bring up the memory my point is this is what happens when we're kids but yet we grow up we never deal with these what you were saying in the beginning of the podcast we never deal with these stimulus response patterns are just downloaded into our DNA we're stimulus response animals like dogs and we we grow up and then we reach cognition and suddenly we can make sense of the world so what do we do we take this irrational fear and we apply logic to it which doesn't take away the irrational fear it just explains it away so when i'm an adult and you say came do you want to come for dinner i'm cooking spaghetti bowl nays and i go oh my god i hit spaghetti bowl nays now i don't know why it's spaghetti bowl nays but it was cooking that day that my mom yelled at me and scared the shit out of me right but i just know i hit spaghetti bowl nays and you're going i'm like scot you know i just don't like bowl nays i think it's the i think it's the tomato actually or maybe it's the you start to rationalize you start to rationalize it with the basil or whatever so anyway what happens is then whenever we're adults we walk around with these disintegrated fears inside of us all the time and these rules that we we create prisons for ourselves with these fears and if you have very angry very punishing very OCD parents you have more rules the more rule behind your parents are you either become rebellious or you become scared of breaking the rule and you literally built a prison for yourself and that's how so when i see Kim constable online this called the vegan wearing a leather hamburger i see her talking about something to do with the general she's wrong like that that's not like i just you know we have this like emotional reaction where i need you to stop saying what you're saying because it breaks my rule and that's scary for and so we're like little kids running around an adult body is not known what the fuck to do and that's why i forgive most people for what they do let's talk about why you chose to become vegan you read that book um there's a lot of other ways to be healthy there's like a sliding scale between eating bacon every day and drinking to becoming vegan because there's a lot of other health practices and diets that you can choose to adopt so what was it about veganism um that was so attractive to you why not just any of the other diets i mean pick one there's a million that you can choose from what was what was so attractive about becoming a vegan why you're gonna hit my answer i always tell this story to my trainer and the gem loves to tell this story about the first day i come into train with him and he said to me so uh and marks like this massive like 220 point bodybuilder beef kick you know and he goes to me so uh you know sticks for like stick for breakfast kind of guy yeah of course so tell me uh why uh why did you become why did you become vegan then and i went honestly mark i said i saw a gap in the market where i could make money and i went for it and he went you serious and i was like yep and he goes really and i was like mm-hmm and he goes i knew from that day on that we were gonna get on like a house from fire because she was the most honest person to ever met in my entire life and scott that is the honest to god's truth that is why i went vegan because i saw a gap in the market for a vegan bodybuilder and you're completely stupid you're like this is not what i expected her to say no i don't do the shit what you what you said i mean it's real um first of all it's very strategic i don't think a lot of people see a gap in the market and they think i'm gonna change my entire diet i was already vegetarian so yeah so and i like the the other part of it is i actually really enjoy doing hard things and that's the other reason why i went vegan i love doing hard things i like to challenge myself and i was already vegetarian and i kept seeing um and there was there was probably a part of it as well was like i wonder will vegan be healthier for me so i guess i guess at the at the at the heart of it first of all became a was a i was already vegetarian but why did i go vegetarian people ask me this i went vegetarian because 25 years ago my best friend was vegetarian and i and she was like really successful and built this massive company and i was like well she's really successful and she's vegetarian so maybe if i become vegetarian i'll be really successful too this is in 25 years she had 30 years ago maybe 30 years i think i was about 20 what are yeah 30 years ago and so that's why i went vegetarian and then it became an ethic okay first of all it was a rule and then it became an ethic and i was like well actually i don't want to eat animals and just as a side note if you know more the energy that goes into feeding one cow for meat could feed 2,000 hungry people and while there are hungry people in the world it's not actually ethical for us to eat meat really if you want to take it onto a macro scale so that was the ethic that i developed to run it but then what happened was i i kept seeing people veganism was on the rise this is about 12 about 12 years ago now veganism was kind of really on the rise at the time and social media was really beginning to you know take off and i was thinking hmm i'm already vegetarian and you know i read the book called the China Study so there's a little more to it read a bit called the China Study and it really showed the link between animal protein and especially casein which is the protein in milk and cancer and they realized through doing these studies that they could turn on and off cancer growth in rats which have a very similar physiology believe it or not to humans and so that's why they test on rats a lot in labs and so what they did was they they realized that they could turn they could inject rats with cancer and then they could they could make the cancer grow by giving them more animal protein and make the cancer shrink by giving them less animal protein and they the findings of this work were absolutely astonishing and they realized that by feeding the rats a diet under 15% protein animal protein especially casein that they could actually completely reduce or eliminate any cancer that the rats had and the more they increased the animal protein the more the rats died and so once I read that study i was like oh that's interesting i definitely want to lead a long and healthy life there's maybe something in this so that was always in the back of my head and then i began to see veganism as on the rise and i thought you know what i'm gonna give it i'm gonna try it i'm gonna give it a whirl right i'm gonna see if i can do this so that was why i became vegan it probably was i hadn't thought about the china study before actually or not in a long time is no one asked me that question in a long time but i think it was definitely the china study and my interest in health and living a long and healthy life um was probably the trigger for it and then once i had become vegan and i had you know started exploring it and really getting into it and using my knowledge of health and fitness then i saw then i started training in the gym and started researching a pro channelic for a program online that would teach me how to go to the stage which is what i wanted to do as a vegan bodybuilder and it didn't exist and that's when i went ding ding ding ding i've just turned vegan i can create this product and i can make money from it but that was the story behind turning vegan i think that from so this is a couple a couple uh a couple ideas around bodybuilding and vegan bodybuilding in general first of all uh bodybuilding in general is filled with misinformation full of guys that there's a lot there are a lot of natural bodybuilders but there's a lot of fake natural bodybuilders that lie and they say these are the results that i can achieve you know just by working it most i don't know any that don't so so it's a valid point that's a very valid point but i think that then when somebody comes out and says hey i'm a vegan body builder and this guy's like you know 220 with you know sub seven percent body fat walking around stage ready all year round like people are like that's a little bit suspicious so is it like is it the vegan or is it like you blasting and cruising uh for the past 20 years of your life so there's a lot there's so much there's so much like smoking mirrors and bodybuilding nobody knows what's actually possible and we can talk about any of this second idea that i've heard quite often about tofu is that it's not great for men it's estrogenic i have no data or science to prove that out this is just anecdotal from browsing social media so i don't hold these opinions highly these are just things that i hear secondhand and third uh that a lot of plant protein is incomplete protein versus meat protein which is complete like incomplete amino acid profile versus complete amino acid profile feel free to comment on any of those three ideas what what do you feel i mean in terms of bodybuilders being full of shit that's never good there's not really much to talk about there it's just not cool um if you're on shit then talk tell people that's at least i know what what they can and can't do naturally um in terms of you mentioned tofu was already not a great source of lean protein for vegan bodybuilders most because of the high fat content i have no idea if it does impact hormones for men or not um it doesn't okay and lastly i think the most interesting one and the argument that i've heard more often than not is that most vegan sources of protein are not a complete amino acid profile and that is that's true it's not that it's impossible it just create it makes it harder than it has to be quote unquote for somebody who's starting out um it's it's it's incomplete data though because the especially not last point you're making because it assumes that you're not eating a wide variety of food you know if you're literally eating chicken rice and but and broccoli and that's it breakfast lunch and dinner then you're going to be nutritionally incomplete anyway but you know someone who's eating a wide variety of food which is what i do and a wide variety of whole food and plant food and you know and vegetables and fruits and grains and you know you're getting a complete amino profile anyway and it doesn't your your amino profile doesn't your amino acid profile doesn't have to be complete in one food it just has to be complete in like a 24 hour to 48 hour period so yeah and king wise actually believe it or not a complete has the complete amino profile has all of the 13 essential amino acids that that are unique yeah interestingly but yeah so i think that it's just again it's just miseducation people i think that honestly whenever people don't have data they they make it up or they fill it in and so you know whenever whenever you say to someone well why is you know a meat based diet the best bodybuilder diet like they have to give you a reason otherwise they look stupid right they don't want to say i don't know which is actually one of the most empowering things you can say i remember watching at at q&a i digress like with the Dalai Lama once this is what profoundly changed my life right whenever whenever people you ask me can use another another inflection point yes whenever please ask me questions i used to feel like i had to have the answer like if i didn't have the answer i was somehow incomplete as a human like i'm a vegan bodybuilder and if you ask me about tofu well i feel like i need to know because otherwise i'm gonna seem stupid right so i think that that's what goes on for a lot of people too it's like oh my god i'm supposed to be the expert here and i should know but i remember watching a thing online once it was with the Dalai Lama and he was in this massive big forum and he was on stage and somebody was you know that he was doing like a forum with the crowd and they were able to ask questions they were passing around the microphone and i remember this guy you know he was like question yep over there and so they brought the microphone over to him and this guy said his holiness and he asked him this really profound question and which i didn't really understand with something about humans this and that whatever and i was like oh i was listening to this guy asking this question and and so then the guy said thank you very much and his holiness the Dalai Lama went like this and for those of you in the podcast who are not watching the video i'm leaning back with my finger i'm handled my chin so he lent back and he thought very thoughtfully for a minute when you kind of rubbed his chin and he stared into the in the into the sky and i was thinking wow it's gonna be a really profound answer here and he lent forward into the microphone and he went i don't know and then he just sat back and i was like you don't know like you're the fucking Dalai Lama you don't know and like none of us knew but it taught me such a valuable lesson because i was like it's okay to not know doesn't mean anything about you like the Dalai Lama has earned all of the fucking respect in the world and there he is on this massive world stage being televised all over the world telling people but he does not know the answer to the question that was his answer he was like next question please he didn't even like hypothesize or try to give an answer or try to make himself seem like super intelligent he just said i don't know so i think the problem is whenever you go to someone you say well why is eating a stick the best thing that you can do for bodybuilding they don't want to say i don't know it's just what i've always done they want to seem like they have to give you this answer right so i've never been like that well i know that's not true before the Dalai Lama i would have been like that but i got really really really good at just saying i don't know people ask me all the time i homeschool my kids and they go well what what's going to happen either old or not but when they were really young they said well what's going to happen whenever they're so they don't do any any education like no exams i'm like no no they're like like no GCSEs no eye levels which is our exams over here no and they go well what's what's going to happen whenever they're 18 and i used to go i don't know and they'd be like what do you mean you don't know i'm like well i don't know they're like five nights so i guess we'll find out we'll me get there and this used to shock the how i did people that i wasn't going well you see whenever they're 14 we have this plan and we're going to do some online learning and education and then i have all these distance learning courses that we can possibly explore and and i was like i don't know i just kind of fucking suck it and say you know it's all a great big experiment and i think that if we become less vested in our viewpoint and more open to just saying i don't know i'm just here like for the ride do my best you know gathering data trying to you know share what i do along the way i think that the world will be a much happier place with regards to your first point vegan bodybuilders like a lot i think a lot of people assume that because you're vegan you're natural it's not true like i don't know any natural vegan bodybuilders i'm sure they exist but like the ones who claim to be natural have maybe been training for like 25 30 years so they have a huge amount of like if you're training solely for 25 years or 20 years or 15 years even you're going to build a lot of muscle mass right so it's not beyond the realms of possibility but let me tell you any vegan standing on stage who's competing in a bodybuilding show i would honestly hesitate to say that they are natural because it's very hard to get into that condition without some kind of under the counter drug you know and diuretic but that's not just vegan that's not that's all but i think a lot of it is assumption people assume because you're vegan you're natural i just want to take a second and thank cornbread ham for supporting today's episode now cornbread ham CBD gummies have been this really nice addition to my wellness toolkit i don't use them every day just when i want to win wine after those extra busy weeks but they're perfect for those moments when you want to take the edge off and just find your balance really just shut off from what makes them special is how cornbread ham crafts them they only use a flower of USDA organic ham 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percent off I don't know what I'm pretending to be like a psychology expert and now a competition prep expert but in my opinion at least you're for I just try and like I just try and promote thoughtfulness and balance in your life before you dive into something head on I can have the same conversation about entrepreneurship I don't think you should quit your job before you build your business I don't need you to jump on drugs before you do your first show like I think that we live in this era of all or nothing and in the best case scenario it can hurt us financially in the worst case scenario can hurt us it can hurt our health and wellness and I think that just all or nothing is probably not the best way to start or do anything when you're first getting off the ground I think it's just very toxic I agree I agree but it's very toxic yeah we just people are impatient I think that's the biggest thing that's the biggest thing it's happened in social media because years ago we didn't see what everyone else was doing we only saw what you know billied on the road was doing and Jean Sester you know and you heard about these things through the grapevine you didn't see it but I think we're bombarded with these beautiful bodies every single day on Instagram a lot of what yeah yeah and so we're seeing this and we're like well I want that to how do I get that as fast as I possibly can and it's devaluing the hard work that it takes to to get there and that's what people aren't understanding the hard work and the time and the patience that it takes and it's yeah but us here they've done it all right fly in the flag you know like you in the business I mean I've been I've been playing I've been playing sports and working out since I was 16 and I'm 34 now so you you guessed my age correctly to a tee but I still I like I still walk around I'm 62 I'm 230 I mean good shape I still work out like I don't have any interest in competing but also go to the gym four or five days a week because it's like honestly gym is like my zen gym is what I used to get away from all the work um what out of all the out of all the people that you help support teach train mentor coach however you want to call it what do you think what would you think would be the biggest myths about veganism and vegan bodybuilding or just that lifestyle that you want to sort of dispel things that you think are not serving people you veganism will not change anything for you for the most part I think people people ask me all the time oh whenever you turned vegan like what were the differences you notice and I go uh nothing and they go uh what do you mean nothing and I'm like nothing and they're like but surely like did your nails not grow stronger and your hair was shinier and your digestion improved I'm like no and they're like oh really and they're but did you not get better results when you were vegan no and they're really shocked by this because they expected to be like oh my god yeah like when I turn vegan like my muscle mass like accelerated but this is all cognitive dissonance this is what people make up in their heads to justify their decision after they've made up they start looking for shit to justify their position I never did and so honestly and I'd rather just be honest with people they say oh but you know I'm I'm immediate or should I turn vegan I'm like if meeting a serving if eating meat is serving you and it's easier for your life and it's easier to achieve your goals and you're a flat-out shift worker trying to juggle two kids in a husband and you also want to train in the gym and try and meal prep you don't add veganism on top of that like let's not make your life any harder you're not going to get any better results you're not going to feel better you know I see all this shit about it the men up but I'm in menopause and I'm teaching a lot of parry menopausal stuff and so women and menopause are going well I whatever I turned vegan I've been vegan now for 10 years and all my menopausal symptoms disappeared and I'm like bullshit no they didn't like there is no link between veganism and menopausal symptoms disappearing none I mean you could say okay maybe your inflammation might have gone out if you had if you're in from flimmed or whatever but veganism and reduction in parry menopause symptoms no direct link whatsoever so I think a lot we can you know retrospectively refit things in our head and so that is honestly the biggest thing that I would say I think that people think that they're going to be healthier when they're vegan they're not if you it's very easy to be a healthy omnivore you know healthy vegetarian healthy vegan you're it's it's not a in my mind and the vegans listening to this will fucking hit me but like this is why we hit her she should be advocating for veganism but I'm not going to lie to people being truthful is actually more important to me than anything else if you want to try veganism if you want to try not eat animals if you want to try gum with like cheese if you like to make your life harder right if you you know if you're worried potentially about you know your protein intake being too high and a link between you know that and cancer give it a try you know like straight to shed see what happens but I think that the biggest myth is that something in your life will change if you are vegan and I but honestly believe that that myth is why a lot of people try veganism expecting something to change nothing changes and then they just go back to being an omnivore so I think they're disappointed that veganism didn't deliver some incredible health benefit that they were expecting right doesn't happen you don't sleep better you don't have better shiny your hair stronger nails and you know all these things are there are there none the okay so because if you look at the other diet really because if you look at like like even like a carnivore diet people say this is during autoimmune disease and I don't know I'm not a medical expert the only the only diet that I've tried that has like a significant benefit in my mind is for for what I do for living is keto because I find that I'm a little bit clearer a little bit less brain fog and you don't have these these I think that insulin is regulated a little bit better on a keto diet and if you're eating you know like candy for lunch I'm sure but I'm sure you could also regulate your insulin with a proper omnivore diet and and and diet with carbs included as well I think that what I found most diets actually end up doing efficiently that are sort of macro based and not lifestyle based I agree or it if it effectively just removes a macro out of your diet and it makes it very hard to overeat so if you even did like like a low fat like carb and protein diet good luck getting fat on eating rice and chicken all day like it's very very hard to get fat eating rice and chicken all day you're gonna lose your appetite and if you do keto you just remove another you remove carbs is a macro right so I think that I think that some people look for and I look for a two like in keto I convinced myself that I'm clearer and I'm less foggy you know what there's been days where I've had like a burger or just a you know like a regular meal like potatoes chicken steak full carbs and I feel great too so it's really it's really it's really hard to say that one diet is showing like significant more benefit than just heavy lifting calorie moderation great lifestyle going for walks like understanding you know how much you're eating versus how much you're expending every single day I think these are probably more important ideas than which diet you subscribe to but I was curious about yeah people are looking for a save they're looking for the thing that's like that's why people keep buying my fitness programs they think that this new program is going to be the one that's going to change them they don't realize that they have to change themselves most people are just too comfortable that's why they're fat and unsuccessful and unhappy because they're just they're actually just too comfortable and so people say to me all the time what's the best diet that I could eat and I say the one that works for you and they go oh and it's a very disappointing answer and then they say okay what's the best form of cardio the one that you'll do consistently they're like no what's the best one I'm like the best one oh my god the best one right okay the best one is the one that you enjoy the lead or the most out of all of the shitty options that you will show up and do every day if that's running great if that's walking great if that's swimming great if that's cycling great if that's fucking Zumba classes great the one that you will do consistently is the one that will get you results that's the best one and they're like oh and it's kind of liberating in a way but they're looking for you to say it's the stairmaster level six for 60 minutes at five a.m. and they're like fuck right do you know what they're gonna do if you say level six on the stairmaster for 60 minutes five a.m. they're gonna try it for one day and they're never gonna do it again so is it not better for them to go for a 20-minute walk with their dog consistently every single day so much better so you know it depends on what your goal is I always say to them if your goal is to lose body fat you want to add in some cardio whatever one you do consistently is the best form of cardio same with diet the one that you can stick to within your macros and calories that will help you lose body fat that's the best one that's why I don't get evangelical about veganism that's why I'm not here to preach veganism or tell people they should be a vegan or a vegetarian it works for me I've made it work for me it supports my values it supports my ethics it's you know but if that was to change Scott and I decided that I wanted to go back to eating meat I would go back to eating meat and I wouldn't give a shit what anyone says I genuinely wouldn't I would do I get one shot at this life one thing is for sure is we are all gonna die and when I die no one will fucking remember me apart from my kids and maybe my grandkids and then I'm gone so I am on this earth to do what makes me happy and what serves me the best because let me tell you one really really quick thing before we finish my husband the other week was listening to something he's lying about and I was putting on my makeup and I started hearing my voice on his phone and then I heard this other guy speaking this Australian guy my husband is Australian and I went what's that and he goes oh he goes somebody Australia sent me this some Australian guy has like taken one of your videos and has like made you know content about it like in a negative way and I went oh I said who is that and he said his name I said never heard of him I said does he have a lot of followers and he goes yeah he's like you know three million or something I went oh and I was putting on my makeup the guess and for a second I went do I care about this and I just paused for a second and I was like some guy in Australia with three million followers has taken one of my videos that I feel quite passionate about because I put a lot of work into my content and he's basically saying I'm talking shit and I had this epiphany moment where I realized that if I closed my phone if I deleted the Instagram app from my phone and never opened it ever again that video would disappear from me and from my life forever in fact people all over the world could be like the fucking president of the United States could be making videos about my content and I wouldn't know if I chose knocking over my glass if I chose this thing in my hand this phone if I chose to throw that away none of that would exist it only exists because we pay attention to it and I had a real epiphany that day when I was like what we pay attention to is what exists if we don't pay attention and we turn off the noise it ceases to exist it only exists because we have the apps and we have this digital thing in our hand and I chose that day to only focus I thought from now I'm only focusing on the things that serve me and it was the best decision I ever made because I stopped caring what people think and it gave me a level of freedom I'm like I'm a pretty like free person anyway but it literally elevated my level of freedom to to something that it had never been before because I just you know we have these epiphany moments where you realize things only exist because they're because I have them in my phone and I hope I'm not going what are the likes and what are the comments and what are the shares my cease to do that the content cease to exist and I can just live my life happy and I think it's a less there's a lesson in there for all of us because I think people care too much about what other people think so if I wanted to change from being vegan I would I wouldn't care and I wouldn't I would do it publicly I was going to say the lesson in there is that anybody who anybody who's trying to build a better life like build it for yourself understand what your own north star is and whatever diet you choose whatever whatever life you want to live whoever you want to be with whatever business you want to build whatever job you want to do it like do it for yourself don't do it because of Instagram and don't do it because of what you see other people doing and other people speaking about and other people championing on social media which is probably not even true or there's a they're not a hundred percent truthful with how good their life is anyways and I just wish that more people would just focus on their own north star and their own happiness and the goal of this show is podcast really is to give people all these different options and ideas and insights into what's working what's not worked for all these different people that they look up to but at the same time know that no one idea is a hundred percent correct and the best life is to take all these ideas to research them to understand them to apply some critical thought and then to figure out how this plays into your own life and your own goals and aspirations how does this serve me how does this serve me take take take what surgery or leave the rest that's what I always say I say take take what take what take what serves you and just leave the rest yeah I think that that's such an important idea and I think that it's for the for the average person scrolling through social it's becoming harder and harder for them not to become influenced and and I think I just this conversation keeps coming up it's like is a life you're living even your own life or is it your friend's life your parents life your boss's life your wife or your husband's life a lot of people if they took a good hard look deep down inside I don't think they're living their own life because they're so influenced by everything external and I think that it's sad and I think this why you get a lot of depression and anxiety and mental health issues and regret anyways so the goal is to just that's it I love this idea so much fuck them all Scott that's what I say fuck them all see if you need see if you need a slogan chem says fuck them all just be happy what are you focused on going forward I mean you've built this incredible incredible platform you do a lot of good for the world I know you're you're saying that tomorrow I could just eat a steak if I wanted to but in all seriousness you do motivate and you inspire a lot of people and you give them good you give them good education and data and science to back what works for you and what can hopefully work for other people well where do you want to take this in the future we actually are launching I'm actually branching out my company to become sculpted up until now I've been known as the sculpted vegan like me personally and I have to explain to a lot of people now whenever they punish me which they do you know for launching programs that aren't exclusively vegan they're like you know oh you know you should be doing this or I'm disappointed in you and I'm like you have to understand the sculpted vegan is not a person it's a company I know that you think it's me but it's actually it's an entity it's a business so we have because I am not in menopause or in perimenopause should I say and it's been an absolute roller coaster but I'm a real problem solver and I've been solving my problems and as I've been solving them I've been educating other women how to solve them I've realized that there's a massive massive gap in knowledge in women in perimenopause as to in the health and fitness industry because they don't understand what is happening in their body and how it's creating insulin resistance to send more energy to fat store to create more estrogen as their ovaries you know stop producing estrogen and so once I realized this I began really educating women on how they can short circuit the process and every menopause program we released made hundreds of thousands millions of dollars like we released one in March it was a six month program we did like 1.3 million dollars and like the first 10 days of launch so it's it's a it's an insanely hot topic right now we always say menopause is the new veganism veganism is actually on the decline menopause is in the incline so I'm always looking at the market as well as something I'm going through myself it's kind of divine timing if you like so I we have divide we've actually developed an app called the sculpted menopause so sculpted being the brand we have the sculpted vegan we've now developed an entirely new app called the sculpted menopause I went to my I came to my team who are phenomenal in December 2024 and I went guys we're going to build an app and they were like great now I have an in-house outbuilding team and because we've been working on another project we're launching next year or this year later in the year and I was like we're going to build an app and they were like great what when when we're going to build when we're going to launch it I was like February and they're like but it's December I'm like I know challenge accepted and they're like you're fucking nuts I was like everybody come off everything you're working on we're going to build this up we have built an app in eight weeks from scratch it has my fitness panel in it it has a macro my fitness pal macro calculator it has full sets of meal plans from 1200 calories to 2200 calories it has hundreds and hundreds and hundreds of macros and calorie and counted recipes it has workouts at home follow a long workouts live workouts training programs three days four days five days beginner intermediate advanced the complexity of what we have built and put it into a simple app is fucking amazing and it is launching on Monday it's opening on Monday so that is our latest venture that's what we're going into that's what the the market wants that's what our women want they've been with me for years they're all perimenopausal now so this is the next stage of where we're moving and then after that we're going to take the brand sculpted I mean the goal is to exit the company Scott at some point so I'm building the brand sculpted we'll probably replicate this at some point into the sculpted vegan and then the sculpted trainer which will be for you know just the the woman who's not manopausal and then they'll be for the vegan and hopefully then we will exit that company because I've been building another company called only fitness which is a social marketplace for the fitness industry think and amalgamation of Instagram and only fans for fitness and that is what only fitness is so it is we've been building it for three years it's everything I use to run my business built into an app because people used to say to me how do I do what you do and then I explained them what they had to do and they went away that's far too much work I'm absolutely not doing that so I might how can I make this really really really easy for people to do what I do run a business the way I run a but inside an app and that's what we built in the app and it's taken three years but I need to get sculpted to where it needs to be before we launch only fitness but I'm doing that I'm writing five high level competition horses for Ireland as well as training in the gym as well as trying to you know have a relationship with my husband who never sees me on my four children and run my company and occasionally I go to a yoga class and sometimes I sleep yeah I have one last question because I think it's important because you teased it and I want to I just want to give something to people that are listening that would be interested in in in health and wellness and fitness as a woman going through menopause what are just some things that a woman at that age in that part of their life should think about um I think the first thing is that you should expect that your hormones are going to go on a roller coaster simply because of what happens in the brain the the basically your it's not in your head like all the stuff this is I think the problem with perimenopause is let me let me give you let me tie something do you know that perimenopause the stage of perimenopause the 10 years before a woman is menopausal is not taught in medicine it's not taught in gynecology it's not taught in obstetrics it's not taught the perimenopause years are not taught in modern medicine when you become a doctor or an obstetrician they do not teach you at perimenopause you learn about menopause which is after you haven't had a menstrual period for a year you do not learn about about perimenopause but what happens is the pituitary gland and hypothalamus basically are responsible for controlling your brain and as your ovary starts to decline you're you have about two million eggs whenever you're you're born and then they decline over the years and when at the time you're 40 you only have about two percent of your eggs left and so your ovaries don't want to give up the eggs so where you would have a normal cycle what starts to happen is the your pituitary gland recognizes your estrogen levels are dropping so your hypothalamus goes okay great when they go hello right we need we need an egg place so it signals and it goes egg please you know release an egg estrogen but your ovaries go no no no we we have already hardly we hardly have any left and we're not giving them up so they're like egg please hello and they start like getting you know extra overexcited and like trying pumping out more hormones trying to get your egg to release your ovaries to release an egg and finally your ovaries go okay goddamn you have one they spit one out but only after there has been an enormous amount of fuel put behind your ovaries trying to produce an egg that's what so where you had these lovely little bumps in your hormonal fluctuations I saw this video today this guy he was like I miss pms he said my wife is in menopause I miss pms he's like this is a whole different animal but it's because your hormones are fluctuating madly so first of all your hormones are fluctuating madly it is a time of chaos it's not in your head secondly whenever you hit parry menopause and your ovaries your ovary production starts to decline or you already start to decline estrogen starts to decline your body tries to divert more energy to fat store to create more estrogen fat's visceral fat around your stomach and fat around your thighs and your buttocks is very estrogenic they produce a lot of estrogen so your body will actually try to divert more energy when you eat two fat stores to create more estrogen so this it creates insulin resistance in yourselves so this is why women put on body fat if they're not eating any differently they're not exercising any differently but they start to put on a lot of body fat women can't understand why this happens but it's a biological process that happens the only way to short-circuit it is to change your diet ever so slightly which you can do eating more slow carbs whole foods beans lentils legumes sweet potato that kind of stuff cut out the white starchy carbs which cause an insulin spike the second way that you can circumvent it which I prefer is to eat a macro and calorie kind of diet where you're actually counting your macros and calories nothing is off the table but you keep the energy balance steady because you're obviously training in the gym hopefully building muscle raising metabolism doing some kind of cardio just to keep yourself you know fit and healthy but you're managing your calorie intake so even if you eat food and there's ancient resistance in your muscles and more energy is diverted to fat store if the energy being burned is greater or equal to the energy coming in through food your body will re-break dying the fat cells into triglycerides transport them through the liver to the tissues for energy so even if it is converted to fat because of the ancient resistance it will be converted back into usable energy so that process doesn't matter but it's all about calorie control and that's the only way that a woman in metapause can control her weight you have to start controlling your calories and controlling what you eat you cannot eat what you always at and get the same results it's impossible and expecting it to be any different is just living outside of reality that's what I always teach women amazing and these are like listen I think that anybody listening should start taking a calorie counting and their diets seriously ASAP but just know that there's less leniency biologically less leniency in your diet so it's not in your head it's not in your mind you're not you're not going crazy um it's a biological process this is it's a biological process and the sooner you can get on board with how to diet how to work out how to eat food how to understand macros and probably just for your health and well being understand micronutrients as well the healthier will be the happier you'll be so that's a very important point okay um where can people connect with you you have an app launching them I'm gonna try and get this out as quick as possible you don't give me you gave me as much time as your dev team but that's besides the point so so where can people go connect with you go download apps website social all that anyone who wants to connect with me personally on FYI I have four and a half million Instagram followers but I respond to every single DM that I get and people are like how do you respond every DM I'm like I have my phone surgically attached to my hand and it's important to connect with people so I am the sculpted vegan or Kim Constable on Instagram if you DM me I will absolutely respond and just say I heard you on the scott clary podcast um and uh we will have like a little virtual hug and if you want to check out either the sculpted vegan which isn't actually selling any programs at the minute because we're diverting everyone to the sculpted menopause um if you are a menopause and you do want to check out like a system that you know like we have women who lose 100 points of body fat in six months I'm not even getting a hundred points of body fat go to the website and have a look at them using our method um sculpted menopause method is available on the sculpted menopause.com and that is where you can find out more about the app but it gets yeah we're launching on on Monday it's a pre-launch to our our email list and likewise I'll share this podcast like like a quarter of a million on our mailing list currently so crazy you'll you'll get a good uh you'll get a good amount of people listening as well so no that that's that's the best you pays is to connect with me thank you for asking and letting me do a shameless plug always always and we'll put in the show notes and everything like that um uh so people want to go connect they can they can go download uh and I I always give opportunity for shameless plugs like you're giving your time at least I can do is give like a shameless plug that's that's no problem at all. I've enjoyed this conversation more than I ever could have like imagined it's been like so good thank you I really enjoyed it thank you I did too no I really really I thought we were gonna go entirely in a different direction and I didn't look at my notes once which is always a good signal for uh that's a signal for a great podcast so I enjoyed it as well I listen I think we've been recording now for almost almost two hours we could probably go like all day but like I'll we'll cut it here and then when you're in Miami next time we'll do some more I'm gonna come I'm gonna come just just to see you I'm gonna make it a big point deal you have to come see all your American friends you have a whole bunch of people here that are that are waiting for you to come and hang out I do I have the last question I always like to ask uh you've given over so much wisdom um if you could only pass on it's kind of like the first question you can only you only give me one thing with this so if you can only pass on one lesson to your kids after all your years of life business success experience what would that one lesson be and why is it so important one thing I've taught my kids from they were born and it's kind of my catchphrase that I also teach everyone here in the office I always say to them your success in life will be measured by the amount of difficult conversations you're willing to have the more you're willing to make yourself uncomfortable the more you're willing to have those difficult conversations with people the happier your life will be because nothing lingers with me no one ever has to worry about how I feel am I mad am I anything people know because I tell them because if I have a problem with you I will come directly to you and tell you I don't tell anyone else I tell you and we have the difficult conversation and if you do that your life will transform have do it with your kids do it with your husband do it with your wife do it with your mom have the difficult conversation because your life will change exponentially if you train yourself to put yourself in those difficult situations