Sept. 13, 2022

Kate Bradley - Founder & CEO of Lately.ai | The Future of Content Marketing With AI


➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

 

➡️ About The Guest⁣

Kate Bradley Chernis is the Founder & CEO of Lately – A.I. which learns which words will get you the most engagement and re-purposes video, audio, and text into dozens of social posts containing those words.

As a former rock 'n' roll dj, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales, and marketing expertise. What she learned on the radio about the neuroscience of music helps fuel Lately's artificial intelligence.

Prior to founding Lately, Kate also owned a marketing agency that got Walmart a 130% ROI, YoY for three years.

In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing, and entrepreneurial podcasts and has led presentations for Walmart, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Harvard University, Columbia University, NYU, and others.


➡️ Show Links

https://www.instagram.com/katebradleychernis/ 

https://twitter.com/LatelyAIKately/  

https://www.linkedin.com/in/katebradley/ 


➡️ Podcast Sponsors

HUBSPOT - https://hubspot.com/

NORD VPN - https://nordvpn.com/successstory/ 

MANSCAPED - https://manscaped.com/ (Promo Code: 20success)


➡️ Talking Points⁣

00:00 - Intro

02:48 - Kate Bradley's origin story

14:25 - How does Kate Bradley do content marketing so well and what role does AI play?

32:38 - How did Kate start Lately.ai and what did she do with the money her company raised in the beginning?

41:34 - Marketing problems Kate is solving.

46:05 - How is AI important and applicable for smaller content creators?

49:59 - How did Gary Vaynerchuk use Lately.ai?

58:20 - Where can people connect with Kate Bradley?

58:52 - The biggest challenge Kate has ever faced in her life

59:27 - The most impactful person in Kate's life

59:48 - Kate Bradley's book or podcast recommendation

1:00:07 - What would Kate tell her 20-year-old self and what does success mean to her?

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