Dr. Joe Vitale, Author of 80+ Books | The Law of Attraction & Science of Manifestation

Welcome to the success story podcast, I'm your host, Scott Clary. On this podcast, I have candid interviews with execs, celebrities, politicians, and other notable figures, all who have achieved success through both wins and losses, to learn more about their life, their ideas, and their insights. I sit down with leaders and mentors and unpack their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs, and everyone in between. Without further ado, another episode of the success story podcast. Thank you again for joining me. Very excited to be sitting down with Dr. Joe Vitale. Now Joe is a spiritual teacher and author best known for his appearance in the hit movie, The Secret. He's written 80 books, including the best sellers, the attractor factor and zero limits, which really dive into a Hawaiian practice for wealth, health, and peace. And I want to sort of dive into that in a bit too. He's best known for his ideas on the laws of attraction and abundance mentality. Now he wrote, life's missing instruction manual, the guidebook you should have been given at birth. That became a number one best seller. It was picked up by Walmart. Another popular title, Zero Limits, The Secret Hawaiian System, The Secret Hawaiian System for wealth, health, peace, and more reflects an ancient Hawaiian practice known as Hopo, Nopo, No. A fan favorite, Joe is hosted multiple live events on the subject nationwide. He's created a ton of following just on his own name, his own brand. He's done some singing, songwriting with 15 albums out. He's recorded numerous audio programs, including the missing secret and the awakening course. And just to put this in perspective, it's a really impressive resume. But to wrap it up, Joe was once homeless. And now he is a model of success, a model of prosperity who believes in miracles and has spent the last four decades learning to master the skills of channeling the pure creative energy of life without resistance. That's a lot. That's a lot. That's a mouthful. But you know what? When you start to do a little bit of research into who is Dr. Joe Vitale, it's a lot, but it's, you know, it's very, I think there's like an overarching theme about all the work that you've put out there, very positive stuff. And for, you know, for all the stuff we're going through in life right now, I want to understand how you sort of come to do what you're doing now. How does somebody come into putting out, you know, the self-help, the mindfulness, the abundant stuff? Like where do you come from that you have decided to make that life yours, right? So let's, yeah, let's do it. Okay. Well, first, thanks for having me here, Scott. I'm impressed. I'm honored. I'm flattered. And I love sharing this kind of material with whoever wants to hear it, listen to it and follow it. Yes, I was homeless way back in the 1970s in Dallas, Texas, but I really had a dream. And that's what kept me going. The dream was to be an author. I thought I was going to write novels and plays. And I did write a play that did get produced, but it really didn't go anywhere. And I've never had a novel completed or published. But the extension of that was I still followed my dream, I followed my passion. And despite being homeless, despite being in poverty for 10 some years, I somehow maintain the vision. And in my own clumsy, persistent, very often suicidal and depressed, approached the life, I managed to get through it and get out the other side. So in summary, for me, I'm simply a guy who's following his passion, I'm whatever I'm curious about, I pursue it. If it really seems to be something that would resonate with other people, I turn it into a book or a music album or, I don't know, a digital product of some sort, an audio program so I can share it. I think my mission is to inspire people to go for and achieve their dreams. And as long as I'm doing that, I can just keep on going. So. So how do you, how, so you went through some tough times? How did you, or let me rather phrase it differently, is the thing that kept you going, the thing that you felt sort of drove you through those tough times and eventually you became successful, is that something that you basically try and teach over and, and, and what is that, what is that thing? What is that driving factor? That's a wonderful question. I would say there's two things that kept me going. One was curiosity and the curiosity was, when's it going to change? Was it going to change tomorrow, next week, next month, next year, meaning when is the door to success going to crack open and let me in? That curiosity kept me going and it kept me going through some very dark nights. I remember getting a shotgun and taking it out and loading it and I was going to do myself in its true story. I actually fired the gun to make sure it worked and then I was going to turn it on myself. And I remember thinking, this was in Ohio, it was dark, it was cold, the stars were out and I remember thinking, what if tomorrow I get an acceptance for something I've written or what if it's next week or next month and I pull the plug now? What if I stop before the show's over? So curiosity and curiosity is available to all of us because none of us know what's happening, none of us know what tomorrow brings today brings, let alone tomorrow, next week, next month, next year, the rest of our lives, none of us know. And that curiosity kept me going and I'm very grateful for it because I ended up living a life that is staggering in terms of unimaginable success on levels that I've never envisioned. I mean, good Lord, I can go through the list but I don't want to sound like I'm bragging. I want to sound like my curiosity and my persistence kept the momentum going. So the first thing is curiosity. It's available to all of us, just be curious about today and tomorrow. The second thing is the vision, the vision and the vision for me was to be an author. I didn't know I'd be a musician, I didn't know I would be in movies, all of these are what I call side benefits of following your dream. But I had a dream and the dream ever since I was a kid was to write the stuff that would last, that would make a difference, that would bring joy, happiness, pleasure to people. And I started doing it early on and I followed that dream then and I still follow that dream now. You mentioned I have 80 some books out, that's all coming from my passion, that's all coming from me wanting to share, that's all coming from me wanting to make a difference to make people happier. It all comes from my sense of a mission. So I would say the two things that come to mind right now is curiosity and vision. I love that. I think that when you speak to a lot of successful people, I see those themes a lot. You see that curiosity, that vision. Now let's speak about because I know that when somebody when somebody listens to the intro I just gave, if you're not involved with your work, you hear the secret and you hear about manifesting, you hear about all these types of things, I'm a big fan of abundance mindset. I fully buy into that. I think that if we can all give a little bit more, there's more than enough money to go around. I think that is something that not enough people subscribe to. Now manifesting, I do believe that if you're continuously thinking about the things you're going to achieve, you're going to be taking micro steps in the direction of what you'd like to achieve eventually. But I think that a lot of people miss the understanding of like all these different themes like the abundance mindset manifesting, laws of attraction, all these things are, is that I don't want to input words in my mind? Is that like the core of the works that you do because you believe that that is how you achieve success or is that just a very small portion? Because I do want to touch on that briefly. No, I'm glad that you're bringing these things up. They're important. Those are stepping stones along the way. That is not the whole picture and that is not where I'm coming from anymore. Where I'm coming from is what I call, and I have a program called The New Awakening and I have a book called The Awakening Course. I'm coming from awakening. And so this is a spiritual insight into the lives we're living. I actually think we have stages of consciousness and most people are born into victimhood. Most people die in victimhood. They just blame the world. They react and respond to life. But there's other stages of consciousness. The second one is empowerment. An empowerment happens when somebody sees a movie like The Secret or they see a show like this or they read some of my books or some of the success literature out there and they start to learn about the power of the mind, how they can set goals, take action, use visualization, affirmation, meditation, all kinds of tools. But that's not the end. That's where a lot of people get stuck. And it's kind of a fun place to be stuck because for a while you feel like Superman or superwoman because you can now feel like I can have you or be anything. I just have to imagine it and go for it. And if I'm persistent and so forth, I'll get it. A lot of that is true, but there are other stages of consciousness. The third stage is kind of a divine surrender. And this is where, and believe me, I know this first hand, you come across something that you can't change with yourself alone. You can't change with empowerment. You have to surrender to something that's bigger than you. And this happens when there's a death. My father died about a year ago this month. Or there's an illness. My new life partner had got neuroleim disease and was near dead for about a year with me taking care of her. Or you go up against something that you alone can't resolve. I'm in a divorce even right now, which should have been over very easily because I didn't resist or say no to anything. But yet it's going on because of other parties that I don't have any control of. And so you get to this place where you realize you're not God. You don't have control of the world. You have a lot of power. You are very empowered. And these are God-given powers. But at some point, you realize you're not the one in charge and you have to learn how to co-create reality. And then the fourth stage of awakening is an awakening itself. That's enlightenment. That's when you realize that you are a spiritual being in a material body in the third-dimensional world. And you apply a lot of spirituality to your day-to-day existence. So, Scott, to answer your question, I am in many ways way beyond the secret and the law of attraction. It's a little bit like saying, hey, you went to first grade. Wasn't that cool? Why don't you just stay in first grade? Well, there's second, third, fourth, fifth. There's graduate school. I mean, it was all kind of levels beyond it. So I want people to have what they want. I want them to be happy and healthy. But I also want them to have an awakening. Because I think that's my message. That's what we all need to hear. I actually believe we're all here to do one thing. To awaken. To awaken. You hear that spiritual message in a lot of different religions where you're trying to reach that level of consciousness. And I do believe that a lot of people don't take the first step into improving their lives just because there's this abundance of pessimism and negativity that really stop people from understanding what they can do. And I think that what is tough for people to figure out or wrap their mind around is to see the full path. So they don't understand how the micro action they take is going to eventually lead to the success they want in 10 years. And they just want the immediate. And that's it. And if it's not immediate, it's not real. Or if it's not immediate, it's not valid. And that's wrong. Because I, you know, people that aren't entrepreneurs that don't go through this struggle. Entrepreneurs know this better than anything. I don't mean to speak to entrepreneurs in particular, but you ever ask an entrepreneur or anybody who's a success sports, you know, politics, anybody who has any sort of credibility in their, in their field, it's not overnight. It's, you know, a thousand of all these different. So it's like, just take that same mentality, apply it to any person. And if you want to be successful, it's not going to be the one thing. It's going to be the hundreds of thousands of things that you have to do. Anyway, that's that that's my, I don't want to take over the session. This is all, you know, just something I feel passionate about. It's very wise and people need reminded of that. That's also true in my case. I've often told people, yeah, I'm an overnight success. If you define overnight as 30 years. Yeah. It is none of us that I am aware of had an overnight success. Everybody put in their time. They put in their hours. They put in their work. And over time, they had little bread crumbs of success that kept them going. But the, the vision is what kept them going. And the belief in themselves and the possibility of the vision becoming reality is what kept them going. And then at some point, you break through and you, you reach a level where people notice your success. And to them, it seems like it was overnight because you just appeared as much like before the movie The Secret in 2006. I was pretty well known as an internet marketer as a copywriter because I was one of the first to go on the internet. I was considered an internet pioneer. And from that level of success, a lot of people took notice of me. A lot of people hired me. But then the movie The Secret comes out. And that thing blows across the planet. And suddenly, everybody sees me and everybody recognizes me. And I go on Larry King live twice. And Oprah does three specials on the show and Newsweek and New York Times. And I'm being invited to speak all over the world. Suddenly, overnight, overnight, Joe is noticed. I was doing all the work to be in preparation for a phone call that I didn't even know was coming. That would say, Hey, we read one of your books, which I wouldn't have written had I not taken the action to get it done. And we want to put you in this movie, which I didn't know was going to do anything. And then when I'm in the movie, it ends up being this intergalactic historic making film. But all of this was because I was working for 30 years to get to that point. So your point is well taken. And I think people need reminded of that. If they open their business today, they should not expect to sell out today. If they write a book this week, they should not expect it to be a best seller next week. They should be doing the plugging along, doing the action steps, and trusting that yeah, planting seeds. And a little later, you'll get the pluck the fruit. So let's talk about, let's talk about taking the first step. I was, you know, I was reading a little bit of the money, love speed. So that's like that's your latest book. And I was, I was thinking about, you know, how do I, because obviously there's a whole bunch of things that I wanted to speak about in your life and what you've done. But it's sort of dovetailing quite nicely into this. How do you take that first action? You know, I think that that's primarily what the book is about. But I'll let you sort of say it in your words, because I want to, I want to build out on that. I think that's very valid for like right now, because people for the first time are realizing jobs aren't secure. They don't know what's going on. All-time high unemployment. How do you take an action now? What's the next step? Yeah, that's a great question. There's so many things I want to say relevant to that question, because I want to kind of unpack it. Do it. Go forward. Go forward. All right. Well, first of all, you know, we're in a pandemic right now. And people are worried about the virus. And I've made some videos for Twitter and social media, Facebook and Instagram where I said there's two viruses. There's two viruses. Everybody's hearing about the first virus and everybody's nervous about the virus and everybody's going home and hiding because of the virus. And rightly so, we should pay attention to what the health authorities are telling us. Wash your hands, do the social distancing, stay at home, do all of that stuff, because you need to take care of your health. I'm not dismissing that. But there's a second virus. And the second virus is worse than the first. The second virus is the virus of the mind. The second virus is fear. When people fall into fear because they're watching the news media, which I say the solution is turn it off. The mainstream news is just going to make you shudder in your shoes and they're great at programming you for fear and insecurity. So I say turn it off. And if you're really concerned about what's going on in the world, go on a mainstream news diet. Listen to the headlines for five minutes. See what you need to do. Turn the sucker off. The other thing that's going on is when we fall into fear, ironically, we lower our immune system. When we lower our immune system, we make it easier for the first virus to come and visit us. So what I've been advising people is we got to focus on the positive. Jason Miraz has a new song right now called Look for the Good. And boy, do I love that message because I wrote it. I recorded a song called Look for the Light. It's the same concept. Look for the good. Look for the light. Look for the positive. It's always there. It's the old Mr. Rodgers thing. He says even in disasters, look for the helpers. There are people doing good things. In fact, I think the warriors of our times right now are the Amazon delivery drivers. And the food service people who are coming to our door bringing us grubbed to eat. So we have new heroes out there. But what I say is you got to focus on the positive. Now this ties into what action do you take? If you focus on the positive, you can start to see with a little bit more clarity that there are opportunities here. In fact, you mentioned that there are millions of people who are unemployed. In my mind, I translate that to say there are millions of people who are about to become entrepreneurs. I think that what's going on with this pandemic is almost a divine conspiracy. It's almost like the divine, which I some people would call that God. You can call it the universe. You can call it source. You can call it the higher power. You can call it nature. Whatever you want to call it, that's bigger than all of us. I think it's sent us to our room. I think it's put us on notice. I think what this divine conspiracy is is a conspiracy for good. So let me explain that real quick because when people are told go inside and what they're looking at is go inside your room, go inside your house. I reinterpret that in a metaphysical way. Go inside means go inside yourself. Go inside. This is our time to meditate, to contemplate, to reset, to reconnect. This is our time to be alone. We're being told to stay away from others, at least six feet away, social distancing kind of a thing. It's almost like we've been put on an enforced spiritual retreat. Now we're inside, we're meditating, we're contemplating, we're reflecting, and maybe we get to see that what are some opportunities here. All those times we said, I wish I had time to fill in the blank. You now have time to do it. Anybody who's ever said, boy, if I had time, I'd write a book. Boy, if I had time, I'd learn how to play the saxophone. Boy, if I had time, I'd learn a language. Go to YouTube, type in how to fill in the blank, and there will be tutorials free for you to watch over the great gift that we didn't have 100 years ago. We had the other pandemic, the great gift being the internet, Facebook, social media, and what you're doing right here, using and leveraging it for good. So all of this is the say, it's our time to go within. Now as we go within, we're going to get ideas. And as we get ideas, this is where action comes up. The whole point of the title, the title of the book is Money Love Speed. It's one of the eight laws of money. And Money Love Speed means that when you have an idea or a product or service, you want to speedily, quickly, rapidly, act on it, partly because when you have an idea, it feels good. And that feeling good is in energy, is an electricity that you can use to manifest your idea. One of the reasons I've had 80 some books, and in fact, you listed this as my most recent book, but while you were speaking, I released another book, the art and science of results. And this is because I know money loves speed. So here we are acting on it. And this is what I tell people to do. When you have an idea, you see an opportunity, you need to act. Part of it is just using the momentum of the energy that came with the idea. Another part of it is I believe the universe, the cosmos, whatever you want to call it, collective unconscious is feeding ideas to us. And they're gifts. And the sooner you act on an idea that comes as a gift, the sooner you will profit from it in the marketplace. I want to say one more thing because I'm on a roll with this. And like I said, I have a lot of things to say. One more thing when people consider action, they often say, well, I don't know what to do. I don't know where to start. And that's when they procrastinate. Well, procrastination comes from overwhelm. And what I tell people, it's the old theater Roosevelt, Teddy Roosevelt said, do what you can with what you have right where you are. That's it. I tell people, look where your shoes are. All right, on your feet, what is the first baby step you can make right now? The baby step. I'm not asking you to complete a business plan or open the business or finish the book and write the end. I'm saying, what is the first step you can take right now? There's always a first step. An easy baby kindergarten simple first step. That's the step you take. And here's the profound great news. You take that step. The next baby step becomes apparent. You take that step, the next baby step becomes apparent. Steve Jobs said, you cannot connect the dots of your life looking forward. You can connect them looking backwards. But looking forward, you sit here looking out into the future and you don't know what the dots are. You don't know where the dots are going to lead. You can't explain it. You can't create the map to it because it doesn't exist yet. But if you look backwards, you can tell the story like I can now of how I got here. But the story of how I got here is so incredibly unpredictable that I never would have been able to tell anybody how I got on the internet. We didn't know what the internet was. It didn't exist when I was in college or on an unemployed and broke in the 70s. Same with the movie The Secret. I never would have guessed I'd be in a movie because I didn't know that the movie was ever going to be made. You cannot predict, but you can look and see the baby step. And that's got is where the first step is. The baby step. Take that. I love the message. It makes a ton of sense. I'm curious as to get your feedback or opinion as to why the second somebody lays out the most basic of information that makes so much logical sense. There's almost like an adverse reaction. I can't do that. It's almost like a knee jerk reaction to any sort of movement forward. In my opinion, I find a lot of people have so much trouble taking that baby step. So I'm just wondering why that is. Well, that's because of their negative and limiting beliefs. Most of us have not been encouraged to go for our dreams. Most of us growing up going back to the levels of consciousness I was talking about are in victimhood. And as a victimhood, we were not taught to be empowered. At best, we were taught to survive. And so as survivalist, all we really care about is, you know, food, sex, money, some very basic, basic core principles. We're not really looking at going for more, partly because we were never taught that it was even possible. And I have met people over the decades of my doing this work now who have said to me, they didn't know that people like me existed. They didn't know that ideas like this existed. They didn't know that it was possible for them to have a different life or a different reality. They were not taught that. I remember I spoken Poland like four times. And I think it was the very first time this this audience that was so riveted by what I said started coming up afterwards. And a young man in the very first row came to me and he said, is it true? And I said, is what true? He said, is it really true that I can have a different life that I can have do or be more? And I almost cried because he was so childlike. And I realized that Poland as the country had been so oppressed and under the thumb of different powers, including Russia, that they just felt like they were victims. They had no say. They had no power. So most people were like that. Most people haven't entertained the idea that I could do something else. And I could have something else. So what I really tell people to do, which is, in effect, in the other book that I held up, The Art and Science of Results, which are nine ways to get clear of loss, is they need to get clear of those beliefs. One of the first things they can do is just become aware of your thing. There's a new movie coming out this week right now called How Thoughts Become Things. How Thoughts Become Things. I probably had how thoughts become things.com. But the whole point of it is paying attention to our thinking. We have an inner naysayer, an inner critic in our minds. Everybody listening right now might be saying things like, well, this is good for Joe. It's good for Scott, but it doesn't work for me. Or they saw the movie The Sea Grick because I heard this a lot. And the law of traction works for you guys, but the law of attraction doesn't work for me. I'm the exception. They have to start hearing that as the voice of criticism, as the voice of negativity, as the voice of limitation. And here's the tip. Create a new voice. I learned decades ago that I could create a cheerleader. I got a voice that's a critic. All right. Well, how about replacing it or at least adding some fair time or equal time. And I'll create a cheerleader in my head. And the cheerleader says, you can do it. Cheerleader says, you know what? It's worked for other people. It can work for you too. The cheerleader says, you know that idea you have to write the next book. That sounds great. You should start it right now. We can develop that. All it is is a subpersonality. The critic was formed over time and we've listened to it and become almost attached to it. But would we become aware to the idea that it's just a voice that we've gotten used to listening to. Maybe we can add another one. So these are just some thoughts around the idea. I like the concept a lot. I like the ideas a lot because I've always had a hard time putting it in words. For better or worse, I've always had that mentality that I can do whatever I want if I do it. But I know that a lot of people don't. And I was speaking to Jack Canfield about the same topic because he's obviously big into success and personal growth and whatnot. And he mentioned a really interesting point that helped me sort of frame it a little bit better when I was speaking through it. He had said that when you are not in a great situation and you don't believe you can ever drive, for example, in Mercedes, there's actual studies that have been shown that you will see less Mercedes on the road. You'll see less of the thing that you actually would eventually like. But because you don't see yourself doing it or driving it or owning it or being it, your brain will almost like self sabotage to the point where it becomes not a reality for you. Even if you think it is, if you don't have that, if you don't move the limiting beliefs, then it will never become. So I think being cognizant of those limiting beliefs and I really want to sort of bring more like tangible examples of this because if you just use the words like limiting belief, laws of attraction, people just give up and they're just like, I don't get it. But when you start bringing this like tangible, like there's proof that if you can remove and be self-aware, your mind will actually understand that that's something that you can achieve. I think it's very powerful when they understand the science behind it. We're just going to take a quick break and we're going to speak about our sponsor for this week's episode of the Success Story podcast, The Good Love and Bar. Now let's be honest, we're all quarantined at home right now. This is very topical and The Good Love and Bar has released a snack that is very appropriate for the times. When we're stuck at home, we don't have as many, you know, we're not as active. We don't have the ability to go to the gym. 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So T-H-E-G-O-O-D-L-O-V-I-N-B-A-R.com. And get 25% off your first order for using my name as a promo code. They guarantee you will be loving the good love in bar. And you'll also love how healthy and in shape you maintain your body, your physique, your lifestyle as we're all stuck at home. Anyways, that's it for this week's sponsor the Good Love in Bar. Yeah, in fact, let's look at the science behind this. In the one book Money Love Speed, I do talk about some science. I talk about, for example, the reticular activating system that all of us have. It's in the back of our brain and it's already pre-wired for survival. So the reticular activating system is pre-wired for survival, which means it's working. Everybody watching right now is surviving. And we're doing it unconsciously because the reticular activating system is filtering out 14 billion bits of information in any one second which sciences have shown us. And only showing us anything that's a threat to our survival. And this is why paying attention to the mainstream news is so engaging to us because we want to make sure that we know what could hurt us. And what we want to do here is realize that the reticular activating system can be programmed for more. What we learn in the movie The Secret, the School of Law of Attraction, books from Jack Canfield and going all the way back to Psycho Cybernetics, one of my very favorite books that came out in 1960. I'm actually rereading it right now myself. And I read it around 1960 when I was a kid. All of it. In fact, he talks about the reticular activating system too. He called it the servomechanism. So the reticular activating system can be programmed for something else. When people say they want, you mentioned the car. I'm a car guy. So it's real easy to go down that road and start talking about cars. But it can be anything. They want a job. They want a spouse. They want better health. They want spirituality. They want more money. They want I don't know. Job, sales, relationship, whatever it happens to be. The first thing you do is start with an intention. What do you want? What do you want to have to or be? Your brain is a goal-seeking mechanism. Again, for most of us, it's plain survival. We hadn't been taught to set goals. We don't know anything about that for the most part and for most people. I didn't know I'm growing up. So the very first thing is what do you want? And just for the purpose of this exercise and the science behind it, everybody picks something. It can be anything. And then after you pick something, here's the three steps to reprogram your reticular activating system or to additionally program it because survival is still going to be on the program. That's on the hard drive of your brain, so to speak. The first is find a graphic or create a graphic or get a photo or take a photo of the end result of what you want. If it is the Mercedes, what Mercedes do you want? My fantasy car is the 1955 Mercedes SL-300-Gallway, one of the most iconic cars in history. And so I have a vision board, which is one of the things you do with a vision board. It was a big piece of poster and you put visions up there, pictures up there of what you want. Your brain responds to imagery. So you want a graphical representation of whatever it is that you want to have to be. I'm considering building a house in different places. So I'm looking at magazines looking for the images of houses that resonate with me. And when I find one or two, I'm going to cut it out and then see if that's the one I want to put on the vision board, if that's the one I want to consider all the time. So you need a vision. And you can do the Google search on images. You can hire somebody at five or five dollars to draw something for you. You can take a photo, find a photo. If it's a car, most of the auto dealerships and the brands have auto configurators, you can go to their website, you can configure the car of your dreams, and there you'll get an image of what you want, which you can print out and then look at it. You need an image. That's the very first step. Brain responds to images. The second is emotion. You cannot create or attract without emotion. The three big emotion magnifiers or attractors are love, hate and fear. Most of us are familiar with fear and hate. You can see that all over Facebook and social media or in the political arena where people fight among each other. The ironic thing is they get more to fight about and more to fear about because they're focused on that. But the third element was love. So I tell people to reactivate and reprogram or additionally program to retic their activating system, get the image, step one. Now look at the image with love, with passion, with appreciation. Look at it with love or fear. I mean with fear or hate. And of course you got the wrong image if you look at it with fear or hate. Would you want an image that makes you go, wow, that would be fantastic if I had that. And since if you can get into the feeling of it because those emotions of fear love hate, they're fiery. They turn the ignition on inside your body and mind and really activate the brain. The brain lights up and goes, whoa, they want that. And so that's the second thing is emotion. The third thing is repetition, which is why they tell you to look at your vision board all day longer as many times as possible. Or they'll say, look at your goal list with your image and look at it with emotion in the morning. You're freshly awakened. So you have a bit of a window to your subconscious or at night when you're about to go to sleep because again, the doorway to your unconscious subconscious is there. And it's opening and you get to slip these ideas through. Also, I say put it on your phone. So you see it on your phone all day, print it out, put it on the refrigerator, put it on the bathroom air, put it on your computer, your keyboard, wherever you're going to see it. And this is a way to scientifically rewire your brain. And now what happens as you go about your day, you don't even have to think about it. Your unconscious mind slash subconscious mind is going to be looking at the 14 million bits of information that you don't see. You're unaware of it. It's going around in any one moment. And it's going to be filtering. It's going to be looking for anything relevant to you achieving your goal. This is why you're going to be driving down the street and suddenly pop. You get an idea for something, make a phone call, buy a product, get a book, go to a course for something that'll be relevant to the attainment of your goal. But you don't know what that is right now. All you know is you're programming the reticular activating system to go on a alert. So I'd be in on the Star Trek enterprise, you know, and we programmed it and said, this is what I want. And we did everything within our power to get it. And now the enterprise is taking off through life, but it's going to take us and bring to us everything related to that bill. This is scientifically proven. I talk about it in my book read psycho cybernetics. Obviously had nothing to do with this book, but it's one of the classics of success literature. And in my new book, Money, Love, Speed, you know, I love books. I'm going to be holding up books all the time. I'm a book addict. Money, Love, Speed, also. Very good. Very good. There's a lot of lessons out of that. And I'm glad that you went into the science of it because when to put it in perspective, my spouse is a very very big component of, you know, law of attraction, manifesting abundance. And I think that it only clicked for me because I'm a very, I consider myself a pragmatic, you know, very down earth individual. But when I started trying to connect those dots and, you know, you do your own research, and I think that's the key again, the curiosity. You take curiosity on in anything in life, and you can never discount anything until you do your own research, right? And when I started understanding that, that's when I really understood these points that you're that you're speaking over now. So that's very, very good. And thank you for diving into that. What I, I'm curious about, obviously you mentioned spirituality a lot. The one thing that I can't not ask you is about, no, no, no, no, no, no, no, no, no. Okay. So what is, what is this? Why is that the, the choice practice? I'm curious just about that because that's nothing to me yet. So let's, let's go. It's well worth asking. It's pronounced whole Oppono Pono. Okay. Everybody stumbles over it. You're not alone. Everybody stumbles over it. You just pronounce every one of the syllables. So it's whole Oppono Pono. And it is a Hawaiian healing system that I made popular because of a book I wrote in 2005 called zero limit. Zero limits has taken the world by storm and has really given people a very simple process for healing themselves, creating what they want, attracting what they want on a much more spiritual level. I wrote a follow up book 10 years later called at zero, where I talked about some of the more insights I've had. So I've been doing whole Oppono Pono for about 15 years. And in fact, my t-shirt has the four key phrases of whole Oppono Pono on it, which is I love you. I'm sorry. Please forgive me. Thank you. But let me back up and then quickly give perspective here because whole Oppono Pono was probably the most powerful life-changing miraculous mind-boggling, mind-stretching thing that I can talk about. And it does go in the world of spirituality. And it would be on the third level of consciousness where I talk about a divine surrender. So for me, the law of attraction while I love it and still use it, is kind of a kindergarten first grade approach to life. Still powerful. Still use it just like I used some of the things I learned in kindergarten first grade. But I've also gone beyond it and so have a lot of other people. All right. In short, I had heard almost 20 years ago an amazing story of a therapist who helped heal an entire ward of mentally ill criminals by using an unusual healing method, which I later found was whole Oppono Pono. And by using the method, not on them, but on himself. And when I first heard it, I thought, that's too weird. I believe in Magic and Miracles. I'm pretty open-minded. I've seen a lot of incredible things. I've written a lot about incredible things. But to somehow heal mentally ill criminals at a state hospital in Hawaii by working on himself, it didn't make sense. And so at first, I just missed the story, but I heard it a couple more times. And at that point, there were no popular books on it. Nobody knew what it was. I couldn't find anything with Google searches, but I became obsessed. And I went looking and I found the therapist and I interviewed him over the phone. And then I went to the first workshop he was doing. And back then, workshops only had like eight people in them because nobody knew what was going on. And nobody knew what Oppono Pono was. But I went. And I was fried because I was learning about a way to change outer reality by changing myself internally. I had learned that the story of the mental hospital was true. He told it to me firsthand. In fact, the book Zero Limits is co-authored by him. He and I did that book together. And so I did the research with him, did the research with the social workers. And I found out that he didn't do traditional therapy with those patients. Those patients were mentally ill criminals. They were shackled or sedated every day because they were dangerous. What the therapist did was look at their charts and whatever he was feeling, whatever he was feeling. This is important. Inside himself, he would try to clear his feeling. So as he looked at the patients and he would be angry or upset or shocked or embarrassed by what he read that they did, he felt the feelings of shock and anger and obsessed rage or whatever was in him. And he would do, I love you. I'm sorry, please forgive me. Thank you. Inside himself on his feelings. I love you. I'm sorry, please forgive me. Thank you. And he's doing this as a kind of prayer. He's addressing it too. I often just say it's the great something. One of my albums is called The Great Something of its homage homage to The Great Something. But some people would say that's God, the divine universe, cosmos, source, use whatever word feels right. He's saying, I love you. I'm sorry, please forgive me. Thank you. Inside himself to his connection to divinity. And it's to remove not the patients, but his feelings about the patients. And here's where the magic happens. As he erased the feelings in himself, the judgment, the negativity, the perception to erase it in himself, the patients got better. This is a correlation that is very hard to understand at first glance. But HoloponoPono has a lot of depth to it. And when they talk about total responsibility, as most people understand total responsibility, it means I'm responsible for what I say or do. In HoloponoPono, you're responsible for everything you experience. If there is a mentally ill criminal in front of you, you are responsible for co-creating it. And to uncreate it, you go within yourself. So this is a very cliff notes condensed version of the whole power and story and concept. Again, I wrote two books, zero limits and at zero, to convey how powerful this is. But the four phrases, people can take it and run with it. You don't need to buy books or read more. I love you. I'm sorry, please forgive me. Thank you. You're saying it as a kind of prayer, as a kind of petition. If somebody has something going on right now, look, Scott, let's just make this real for people. If somebody has something going on right now, and they're struggling with money, or uncertain, or with health, or with the relationship, pick whatever is there. What's going on for somebody right now that's watching, and I'm telling the viewer to actually go within. What's going on with you right now? A lot right now, for sure. And as you're feeling it, you're going to say, I love you. I'm sorry. Please forgive me. Thank you. Not to anybody else. Not out loud. You say it within yourself, imagining that you kind of picked up the phone inside yourself and you're talking to the divine. And you're saying, I'm sorry, for whatever in me or my ancestors might have created this experience. Please forgive me for whatever beliefs, limitations, negativity, programs, data. I may have in me that help co-create this experience. Thank you for healing it, dissolving it, erasing it, correcting it. And I love you, for my life, for this process, for bringing me back to the miracle of now. I love you. I'm sorry, please forgive me. Thank you. Do that for a few minutes. See how you feel. I think that that's very, very important for now. Like you mentioned, the correlation between the psychological state that you'd be in after that makes a lot of... Sorry, psychological state that you'd be in after that. I can see being very healing as the individual. I would love to, and I know there's a book on it, so we don't have to go too much into it, but I would maybe just for me to go read after the way that that internal psychological healing allowed other people to heal. That's the part, that's the missing link that is probably very, very complex to understand. In such a difficult situation, like in a relationship that isn't so tumultuous, I could see that if I'm saying that to myself, I could be fixing a relationship or a bond with somebody. It's difficult to wrap your mind around, you know, criminals to that extent being healed. That's a very interesting concept. I have to look more into that to get it, but I understand the concept that face value for at least yourself and for lighter circumstances. You know what I, yeah, that's very important. We look at the idea that all of life is illusion. It is a projection from your own subconscious mind. And if you accept that it's a projection from your own unconscious mind, then you would not go out there to try to change the projection. That'd be like watching a movie at the theater and then running up to the screen to try to change one of the characters. That's not the source. The source is the projectionist and you are the projectionist. It is a huge concept to get around. It's one of the most stubborn ones for people to accept because it's talking about total responsibility. Very few, maybe nobody wants to be totally responsible. We all want to have an escape hatch. We all want a loophole. We all want an escape card to say, it wasn't me, it was him. You know, we all want to be able to deploy something. What the therapist said, and this is in both of my books, and I'll just end with this on this particular topic, he would say, have you ever noticed that when you have a problem, you are there. From the point of being, you are the common element in all your problems. It isn't about other people. It's about you and your perceptions. You correct your perceptions and whatever it is that you were complaining about unravels and resolves. You know, the way you frame it, the way you frame it, I don't want to keep going on this one, but I'm just thinking through and I'm sort of wrapping my mind around it, listening to it for the first time, quite honestly ever. So the way you frame it with, as you change your own perception, now I'm thinking through if I'm changing my perception about how to interact with an individual. Now I'm thinking of I'm putting more effort in. I'm changing the way I'm treating them. I'm like all these different things that would align with me changing my perception and my hate and my anger inside. And that could be the missing link. You know, maybe when you start changing the way you actually treat people because you don't have that stigma against them or you don't have that anger for your your spouse or your better half or whatnot, it all sort of starts to flow in the right direction. That's at least that's the way I'm sort of understanding it. And that's beautiful. And if you want to take it to a more, I don't know, scientific, common understanding, people are responding to you and your own behaviors and language. So if you are changing the inside of yourself, you will unconsciously speak differently and act differently. And those other people will pick up on your signals. Yeah. And so even if you want to take it to, you know, other people are real. And it sounds so bizarre to talk about this because I know other people are real. But in how upon a panel, there kind of aren't real, there are projections. But if you look at it, like they are real and you change the inside of yourself, you will treat them differently. They will feel that and they will respond to you differently. So there's a lot of levels to this that I would just encourage people up there interested to just dig a little bit. Zero limits was the first book at zero was the second book. And I also talk about it as one of the clearing techniques in this new book, The Art and Science of Result. Good, very good. Okay, so let's, I just want to make sure that I didn't miss anything that I wanted to chat with you about. So we got, we got the, we got, you know, we got through the secret love attraction, positive mindset, a little bit on the spirituality. There's a few things in the book that you mentioned, just like some one-liners that I actually like that I wanted to just ask you about. One of them was, why is money like a hammer or saw? I had no idea what that meant. And I'm just very curious what, what that means. It's interesting. It goes in money, love speed. I've got several quotes by other people that I just absolutely love. And I thought you were going to mention one of those quotes. And I'll pick one of them and talk about it in a second because I think they're turning points in understanding money. Most people have never, ever considered. But as for what you were talking about, I say money is a tool. Money is a tool. That's it. Too many people are projecting right and wrong and evil onto money. But money to me is no different than this pen. With this pen, I, I guess I could stab somebody with it. And that'd be a very negative thing. But it wouldn't be the pen that did it. It would be me. So the pen, in and of itself, it's a tool. Much like a hammer is a tool. A saw is a tool. With a hammer, with a saw, you can build a dog house or you can build a castle. It's entirely up to you. With money, you can blow it. You can waste it. You can probably do some sort of aborted, abusive, addictive behavior and spend the money with it. But you can also make dreams come true with money. You can also fulfill your life mission with money. You can also help your family and friends with money. You can also funnel money to go to causes you believe in. Money actually is this powerful tool, a spiritual tool for good. But if you want to really just tear it down to bare bones reality, money is like a pen. Money is like a hammer. Money is like a saw. It's a tool. That's all it is. And how do you, what's the best way to remove the emotional connection with the money? Yeah, it's understanding that it is just a tool. Let me give you the quote. I told you there was a couple quotes. Yeah, do it. Go for it. And I opened the book with this quote. It's not for me. It's from Arnold Patton. I wish it was from me because it's brilliant. And this will help people have a different relationship with money and answer your question about taking the emotional insecurity around money away. Here's the quote. The sole purpose of money is to express appreciation. The sole purpose of money is to express appreciation. The sole purpose of money is to express appreciation. When I first read that quote, there's a little book by Arnold Patton called Money. It's out of print. It's real tiny. Probably not even worth looking for because this is the takeaway. I first read the quote in that book. And I remember thinking, oh, come on, there's certainly an exception to that. The sole purpose of money is to express appreciation. And I started thinking, okay, when I write a check for the phone bill, I'm grateful to have a phone. When I write a check for the utilities or electric company, I'm grateful to have my power. When I write a check through the mortgage, I'm grateful to have a house. When I write a check to the groceries, I'm grateful to eat. When I write a check and I just kept going and I thought, holy smokes. If we take away the idea of money being scarce, money being limited, money being survival, money being a necessary evil, and we look at it as a tool, and we look at it as a means of saying, thank you. Oh, we have just opened ourselves to be able to receive it. It's no longer bad. It's no longer evil. We're no longer unconsciously pushing it away because we don't want that negativity in our lives. Now we're thinking, oh, money's a cool tool. And I'm grateful for it, which opens the door for us to receive it. Arnold Patton has another quote. He says, we don't create abundance. We create limitation. We don't create abundance. We create limitation. When you start thinking about that, you realize, oh, the only reason that money hasn't been coming, I've been blocking it. I was blocking it because I thought it was bad. I thought it was evil. I thought it was a shortage. I thought it tainted me in some way. But now that I realize it's a tool, it's useful. It makes dreams come true, has no energy on it in and of itself. And it's a way of saying, thank you. Oh, bring it on. You know, I think that the second you say, oh, I'm blocking money, everyone's going to be like, I'm not blocking money. I want more money. But it's not that you're blocking, you're not blocking money consciously. No one's handing you a stack at $10,000 and you're saying, I don't want that. But what you are doing is you're saying, I don't have enough value. I don't have the ability to start a business. No one wants to pay for whatever I do. I'm not charging it. Like these are all things that again, you know, I bring it down to a very tangible, I guess, tactical level. Like these are all things that entrepreneurs struggle with when they first start a business. How do I charge my rates? What is my service worth? What's my hourly worth? And you know that if you've ever worked with somebody started a business, even as a consultant, I do some consulting. Now I still, you know, I don't do it as much, but I used to work full time as a consultant. And I had trouble validating my hourly rate to clients as somebody who was the first time consultant. I couldn't find the way to sell myself for $1,000 an hour. What the hell am I worth a thousand dollars an hour? You know what I mean? And you have to respect that if somebody, I like that, the appreciation aspect, if you offer value and someone appreciates it, then it's fine. Because it's no longer, you're not scamming someone at a money. You're offering them true value. And I think you have to be confident in that. And when you're confident in the value, bring to the world, that's when you can ask. And that's when you can receive that money. Regardless of how it comes job, whatever, you know, even you look at, you look at negotiating salaries and businesses, people have a hard time asking for more money. People usually just take the salary they're given and very few people will say, I think I'm worth more or I think I'm worth this or trying to go shape that. And there's how many people, you know, I've been asked quite a bit, how do I negotiate a higher salary? And there's, you know, there's a little tactic hearing there. But the first point is to just ask, just ask, right? And I think that people have a hard time wrapping the mind around being worth more because so many stereotypes of money being, you know, there's so too much emotion, like you said, so. Let me, let me end our interview with this quick story. When I was starting out decades ago in Houston and I decided I was going to be a book consultant because I love books and I was helping lots of people write books. I charged $25 an hour and $25 an hour, that might have been in the early 1980s, been 1980s, seemed like I heck up a lot of money to me. And I, I did it for a while and then I had a friend of mine who had been a counselor and a consultant and a client said, I needed to raise my rates. And I said to what? I was gasping. It's like to what? It's already $25 an hour. And she looked at me and she says, well, just raise them higher. And I said, what do you mean? Like 35? Real wimpy. And she said, 50? I could, I could charge $50 an hour. And I, I, because somebody believed in me, which was her at that point, I thought, okay, I, I'll go for 50. And I'm laughing now because I've charged, you know, tens of thousands of dollars and I've coaching programs upwards to a million dollars. And the point I'm making, though, is we all have a wealth set point that can be moved. And back then, because I had left homelessness, which really had no relationship with money and no real self esteem or self appreciation, went into poverty, which meant I struggled with the same concepts for 10 years. And then after I got out of it, learning how to be an entrepreneur and a consultant, $25 an hour for somebody who made nothing is a lot of money. But also being encouraged to go up, I had to keep stretching that wealth point. Over time, I kept raising it, then it was $500 an hour, then it was $1,000 an hour. And I remember I was being interviewed many years ago. And the guy before he interviewed me on the, I don't know if it was radio or webinar, he said, what's your hourly rate? I think it was $1,000 an hour. He says, oh, that's too low. He says, I'm going to tell everybody it's $5,000 an hour. I'm like, what? But I accepted it and he announced it and suddenly it was $5,000 an hour. And then of course, I've grown since then. So what I'm telling people who are watching is you may not come out of the gate and go, I charge five grand an hour. But whatever you're charging right now, I bet you can bump it up. And then after a time, you can bump it up some more. And after a time, you can bump it up even more. And what you're really doing is changing your own wealth set point, your own understanding of your own value. When I can talk a lot, I talk about it quite a bit. And hey, here's the self promotion. Money loves speed. Very good. I love it. I had one question and it doesn't have to be a long one, but I like asking us at the end. Just, you know, everybody gets this question. One lesson, one thing you tell your younger self is one thing. Because a lot, I'm sure, but yeah, that, yeah, there's so many things to say. But you know, if I can go back in time, I rewatch the original time machine the other day, the one from 1960 riveting movie. And I thought, boy, if I can get the time machine and go back in time and talk to the Joe on the streets and homeless and Dallas, I would say relax. Relax. It's all okay. And it's all going to work out. Relax. Very good. Where do people find you? Some, you know, what's your social, your new book, all that stuff go through a list of, yeah, I appreciate you giving me the opportunity. I'm on Instagram as Dr. Joe Vitale, dr Joe, VIT, ALE, on Twitter as Mr. Fire, M-R-F-I-R-E, on Facebook as Dr. Joe Vitale, dr J-O-E, the I-T-A-L-E. There are lots of websites, but I have a special deal for everybody that's watching this since I promoted this quite a bit. For $2, they can have the e-book version of this and the audio of this. I read the book. So for $2 and just $2, it's at moneylovespeedbook.com. Moneylovespeedbook.com, $2, e-book and audio version. If you want the printed, which is what I'm holding up here, it's on Amazon. Awesome. That's all I got. Thank you so much. Thank you. You're a joy and a treat. I love what you're doing, Scott. Thanks for the honor of the interview. No, my pleasure. My pleasure. Stay healthy and stay in touch. That's all for today. Thanks again for joining me on another episode of the Success Story podcast. You can download or stream this podcast wherever podcasts are available, including iTunes, Spotify, Google, Stitcher, I Heart Radio, and many others. You can also watch this podcast on YouTube. If you haven't already, please subscribe and share this podcast with your friends, family, coworkers, and peers. Please leave us a rating on iTunes. It takes about 30 seconds as it allows other people to find our podcasts and let's our amazing guests reach even more people with their message. And remember, any rating is fine as long as it contains five stars. I'm Scott Clary from the Success Story podcast, signing off. You