Charlie Rocket - Grammy Winner & Nike Athlete | Why Winners Think Differently

Who is Charlie? There's a fictional character out there that lived the most interesting life ever lived on a movie screen. When I saw that movie, I said I want that life. I'm 37 years old. I've almost lived the same exact life. What if getting fired was the best thing that ever happened to you. Charlie built his voice around the moment's most people hide rejection, doubt, uncertainty, and the pressure to prove yourself when everything feels against you. If we just made a list of every bad thing that happened, we would have proof that bad things aren't really that bad. We just label them as bad. A situation is a situation. How quickly we label it as good determines our happiness. I'm expecting blessings. I'm a delusional optimist because it's a fun way of living. He doesn't glorify success. He breaks it down through raw conversations and sharp thought provoking takes. Charlie challenges how we think about failure, ambition, and what it really takes to win. Everything is good when you're counting the wins. Everything is possible when you feel like you're winning. Brain is an amazing tool but only if it's working for the heart. The brain going rogue and trying to think of everything that can go wrong trying to be smart. Start your winner's streak today. Stop looking at the losses. The losses are there. The wins are there also. You have one of the most interesting stories because there's so many different seasons to your life. So the hook will be who is Charlie. There's a fictional character out there that lived the most interesting life ever lived on a movie screen and everything he did whether it was like be a football player or a ping pong player or run across America or a businessman. He was the best in the world at it and everybody always like overlooked him but he lived the most interesting life ever lived. And when I saw that movie, I said I want that life but I want to be the non fictional version of it. And so I'm 37 years old and in my 37 years I've almost lived the same exact life as Forrest Gump and I take a lot of pride and if I want to do something else, I'm just going to leave what I'm doing. Like remember when Forrest Gump was running across America and he just stopped and they even asked him like why he was running. They wanted like some like amazing reason. He was just like I like running and then he wanted to have a shrimp company like a billion dollar coming. He wanted to play ping pong. He just fell in love with each thing he did. He became the best in the world at it. And I wanted to live a life like that. So instead of having like one chapter of my book be you know a thousand pages long. My chapters are about 20 pages long and then there's another chapter that's going to start and I'm going to start another chapter after that and I just try to be the best in the world at each thing I do. Whether it's you know being a music manager or an Iron Man or a keynote speaker or a philanthropist or only a coconut water company or biking across America and becoming a Nike athlete doesn't matter like I just want to live the most interesting life ever lived. Okay so you've been fired more times the most people have jobs. You can go set air for it. You've had foods spit on when you were hungry and starving. You went for managing two chains. You lost over 130 pounds. It became a Nike athlete. But everything that's happened because when people look at you if I just read them all the good things and all the things you've been successful at the bit oh that's a highlight reel. But I think now even knowing you for a few minutes I actually think you place more value in the times in your life when things didn't go so well. I think that those things are probably the and it's always how you look at the negative that eventually leads to the positive. And something that you do exceptionally well is you just default to glass half full all the time. And I guess the question is where does that mindset personality delusion where does it come from? My mindset does not go automatically to glass half full. When something bad happens I'm very emotional. I go pretty dark. I get frustrated. Punch a pillow. I punch a steering wheel. I get mad. I think of the worst. And then something happens where I say this is not fun. And I have one actual goal in life. I want to have fun. And negative, bad, frustrated, angry, that's not fun. And so I'm able to get out of that quickly. And so my advice would be to anybody. It's all right to be human. Like throw the temper tantrum. Get frustrated. I do it. But then I want to have fun. So I find a gift in it. I'll go to the darkest moment. I'll just go like brain tumor. Okay. Get diagnosed with brain tumor. Like this is dark. It's been a scared. I get everything you can imagine. Cry fearful. Call my mom to her. Come out to California because I don't even know if I'm going to live. I'm not even telling her. I'm just like I just need to spend time with my mom. I'm scared. But then something happens. Close my eyes. And I saw this like movie screen of my life. And I saw my life as a movie. And I was trying to determine if it's a good movie or a bad movie. And I was like, here's a kid. He burys a dream. He does something realistic. Like start a business instead of chasing his dream. He goes to make a ton of money. And then he dies. Good movie, bad movie, bad movie. Most most people's lives though. Yeah. No, yeah. Absolutely. That's like to me, rotten tomato score, 18, like bad. And so I said, what would be a good movie? Good movie would be, okay, let's let's walk through this. This is like framework for anybody watching a little life hack. Write a script of the good movie. And then let's go try to live that. All right. Close my eyes. I see a movie screen. And I'm playing out my life. There was a kid. Good kid had a dream. Wasn't realistic to be an athlete. He was short fat. He buried the dream. He goes on to do something realistic. Like, okay, you could be a good businessman. So he starts a business becomes very successful. And at the height of his career, he gets diagnosed with a brain tumor. Okay. What would make this a good story? What if he did like a big like reversal? And he went back to his childhood dream. And then he like chased his dream of being an athlete. Okay. That would be a good story. Okay. Let's let's add to that. Okay. He's an athlete. Okay. He doesn't iron man. Okay. He reverses his brain tumor. Okay. Stories getting better. Oh, he becomes a Nike athlete. Like his favorite company. He's in a commercial with LeBron James and Serena Williams. Yeah. Okay. Now this movie is getting freaking good. Okay. He's in a commercial with LeBron James and Serena Williams. And he's on TV as an athlete. And he's on the cover of like fitness magazines. Like, yeah, he left his business. He gave it all away. And he went to chase his dream. Okay. This is a good movie. And then all his dreams come true. And then he dedicates his life to making kids with cancers. Dreams come true. And he sells all of his houses. He moves into a bus. And he helps kids with cancer. Okay. The movie is freaking good. That's the movie. Thank you for the brain tumor for making the movie good. Because the movie would suck if he didn't have a brain tumor. So now I'm grateful for it because it gave me a path to have the most interesting best inspirational life. If I'm gonna live a life might as well live the most interesting life. This isn't my practice life. This is my only one. So thank you to the brain tumor. I get to have a good movie. The second I get there. That's a lot different place than being scared, frustrated. That's not fun. What I just did was fun. And that's my goal. Let's have fun. What made you able to think like that? Because I don't think I'm gonna make a gross generalization. I hope it's not unfair. I don't think that most people think that way. God forbid somebody has an event like this happen in their life. Maybe then that's what gives them the courage. But the majority of people hopefully will never have to think or have to deal with that. But how do you think like that? How do you think that without this rock bottom moment? I love getting into people's minds because like you put two people in the exact same situation and like one depressed, fearful, scared life is over. The other person, you're the other person. And I don't want to come off as like a unicorn of any sorts. I think I have had practice of a lot of bad things happening. And if all of us were to write down a list of each and every bad thing that's happened to you. And you can see proof. And you probably got proof that it was good. That girlfriend that might have cheated on you. Or that boyfriend that might have cheated on you. You know what? Thank God. Because we needed to get away from them. Imagine being married to that person. Like no, like my life is better without you. You know what I'm saying? And it's like, oh, the job that fired me. Like I started making more money afterwards. Like thank you for the firing. Or man, what's other bad things that happen? Like, I mean, if we just made a list of every bad thing that happened, we would have proof that bad things aren't really that bad. We just label them as bad. A situation is a situation. How quickly we label it as good? Determines are happiness. You will see some person take a bad situation and it will replay in their mind for life. Is that fun or not fun? Not fun. So you're making a choice to not have fun. I'm making a choice to have fun. The second I find the good is the second I start having fun. And the second I start having fun is the second I smile. And then the second I smile is the second people want to be around me and I attract blessings. I want to detract people from blessing me. I will be sad and angry. I want to attract. So fun. I want to have fun. Let me find the good and a bad because I have proof that every bad thing that's happened in my life has turned into a blessing. And then more blessings just follow after that. And that's a really fun way of living life. You speak a lot about being realistic and maybe not being realistic. But I'll tell you something. So when you said what you just said about like keeping track of all the things happening in your life. So I've actually said something similar but different. And I'll explain why I think this idea is so important. But I love the way that you look at tracking stuff and realizing that the bad isn't always as bad as you think it is in hindsight. I've always said that people play it too safe and are too realistic because they can only remember the bad. And if they keep track of all the shit that happens in their life, they'll actually realize that a lot more good happens than bad. Like when they take more risk, it works out more often than not. And they win every single day. And I think that if more people, I think that we are biologically wired to remember the bad. That's why news companies work the way they do. That's what they do. But like if we like I've told people before like, look at if you want to take a career move, if you want to date somebody and you think that person's out of your league or you're scared to make a, you know, you're scared to send a DM or like say, hi, if you want to, if you want to lose weight, but you're like, oh my god, I'm, I'm so, so, so far gone. And all these people at the gym are so good looking and so in shape. And you're like, I can't do that. I can't build a business. I can't be an entrepreneur. That's not for me. That's for someone else. I want to be realistic. Look at all the times you've won in your life. Why would this, why would this not work out? Statistically, why would this not work out every single day? I mean, this is very much your thing too where every single thing that happens is a win. But look at how many times you've been successful at risks in your life. It's almost guaranteed. And it's almost guaranteed it's going to work out. This is why I'm a big fan of like setting long term objectives. Because if you want to have a happy marriage, you want to build a successful business. If you want to lose weight and achieve whatever, you know, look or if you just want to be healthier, if you just do it for an unreasonable amount of time, you'll find a way to be successful at it. That's really it. It's almost impossible to not be. Anyway, so this is why I love the way you talk about realistic because realistic I think is fake. Yeah. Realistic is a perception of what our limitations are. Yeah. But it's actually wrong. It's completely incorrect. What made you hate being realistic so much? What was the thing in your life that made like, okay, so sit, you have this brain tumor. And this list of shit that you want to accomplish at this point, you are, I think, over 300 pounds. Yeah. Correct. And you're telling people you're going to be working with Nike. You're going to be in a commercial with LeBron James and Serena Williams. And like, is this the same? This is the thing that made you not realistic. This is the thing you made realize that realistic is just a scam. I don't know how else to say it. Is this water bottle real? I'd say yeah. Okay. Why is it real? Because I can touch it. No, I can't touch it. I can see it. You can see it. I can see it. So once you see it, you, I believe it's real. Close your eyes. If you wanted to imagine something, can you see it? You can see it. 100%. You don't need your eyes open to see. The second I close my eyes, whether I'm Charlie Rocket or I'm Walt Disney or I'm Elon Musk or I'm Thomas Edison. Once I can see it, I believe it's real. And that's not unique to me. That's unique to the greatest people in history. So this isn't rare because there's somebody who saw a business idea. Once they see it, it's already done. Time hasn't called up yet. I saw a commercial with LeBron James and Serena Williams in my mind with me in it. And if I speak it out loud to my friends, they think it's a little crazy. That's okay. I saw it. And there's a reason why when I jumped into this, I would say like, I took a leap of faith. That's really crazy. Leaving a $15 million year business to chase a dream that nobody else could see. And I always like living this mentality of just like, thank me later. It's all good. And being a delusional optimist, I believe everything's actually going to be easy versus hard. There's a few things I disagree with with like popular culture, especially in the motivation space. I really dislike when an educator or a motivator tells people, it's going to be hard. You're going to have to grind. You're going to have to, I don't like that. I don't want anything in my life to be hard. I don't want to go to calculus three class. That's hard. When I go into a dream, I actually do the opposite. I don't say it's going to be hard. I say it's going to be easy. What? What do you mean it's going to be easy? Nobody says anything's going to be easy. This life, this universe is like a restaurant. If I order something off the menu, I'm going to get it. If I order hard, what do they call the smart people? They say confirmation bias. That's what a smart person would say. Confirmation bias. You are going to spend your life confirming what you believe. I believe this thing I'm going to do is hard. I'm the opposite. I'm writing a book. We just had a conversation. You said every person you've talked to says a book is hard. The hardest thing they've ever done. Running a $900 million business might be easier than writing a book. I'll say here thinking like, I think it's going to be easy. Why? Well, I'm going to go on a bunch of podcasts and I'm going to practice telling my stories and I'm going to see which ones resonate the most with people. When I edit all the little clips, I see the ones that have the most amount of views. I know which stories people really like and then I'll build it out and then when I go and do my research, I'm like, wow, like the guy who wrote the alchemist wrote it in six days, like it might not be that hard. Oh, the guy who wrote Forrest Gump wrote the book in six weeks. What if it's not hard? Is that true? It's swear to God. It's swear to God. What if it's not hard? What if it is easy? What if I'm in a flow state? What if this is meant for me? What if I'm going to sit down till the best stories in the freaking world and let it just flow and then I find an editor because I was talking on a podcast and then editor reaches out to me. It's like, Charlie, I'm so inspired from you. I want to edit your book and I'm like, holy shit, you believe in my vision? Wow, I just went on a podcast and then editor reached out. Now I got to editor and then it's like, oh, but I can go down a path of thinking it's hard. Oh, I don't know how to write a book. I've never written a book. Maybe I need a publisher. Oh, like some publishers have turned me down before. Like if my brain goes into this is hard, I'm going to actually start looking for ways it's hard, but I'm looking for ways it's easy. So I found two authors who wrote two of the greatest books of all time that wrote one in six days and one in six weeks. Okay, maybe this is easy. But guess what me thinking is going to be easy is actually going to do. Now this is the secret on how I've achieved every dream in my life. If I say this big bold scary dream of mine is going to be easy, I'm actually going to show up. That's the hack. That's the secret. That's the and I am delusional enough to believe each and every day. You know what another thing is? I got another thing I have a problem with. It's very popular culture, especially on the internet for somebody to say this quote that I highly disagree with. Nobody's coming to save you. Why would you save that? What? I think every day somebody's coming to save me, but I'm smart enough to know why they're going to come and save me. Let's say your car broke down on the side of the road. You're just waving, trying to get people to pull pull over and they're just driving right past you because you're just waving. You're asking for a handout. Please help me help me help me. You know what would happen if you just got out of your car and started pushing that bad boy. Do you know how many people would be inspired and they would pull over and then two people are pushing the car with you and then more people are inspired and they're like, I'm going to be a part of this movement. These guys are pushing a car down the side of the highway. I want to be like that. I want to be like those guys. I'm joining the movement and now you got five people pushing the car and then more pulling over and you got more people than you need. I expect in my life somebody's coming to save me, but I'm not waving my hands and coming to save me. I'm pushing the car and I know people are coming to save me. So the words will never come out of my mouth. Nobody's coming to save me. No, I'm expecting blessings. I'm a delusional optimist. I am expecting a blessing to fall out of the fricking sky every day I wake up. But why? Because it's a fun way of living. It's just more fun. This is everything. I don't know how to articulate it in a sophisticated way. It is just fun to wake up and dream delusely like there is magic and fairy dust in the fricking air today. It's just more fun than being negative and realistic. And I just want to have fun. I think that when people default to the negative, all these opportunities still come their way, but they just don't see them. There's two things that are very addictive. One is like a, let's call it like a, okay, you're driving down the street, okay? You're on the PC eight. It's beautiful, right? And on the right side of the street is a, is a house that's on fire. And on the left side of the street is a beautiful sunset. Which one are you looking at? That's on fire. It's gonna look right? It's gonna be like, you want to look at the sunset, but you're like, oh my god, this is a fucking mess. What's going on? No, human nature. We are designed. It is, it takes the most insane willpower ever not to look at the house on fire and wonder like what's going on over there? There's ambulances and firemen and you're wondering if everybody's okay. You wonder how real this is? Even when there's an accident on the highway and the cars aren't blocking traffic, there will still be traffic because people are slowing down to look. That's human nature. So that is the same exact thing that goes on in our lives. There is something so beautiful and we can all agree hands down sitting there watching a sunset is one of the most therapeutic, most enjoyable things in life. But one of the most addicting things is looking at the bad. And if there was somebody who was strong enough to actually look at the sunset, that person is transcended and I actually have a hack in life on how I look at the sunset and withstand the willpower to get addicted to the negative because there's always good happening, guaranteed and there's always bad. What are we looking at? My brain can only think about one thing at a time. Right now, if I were to tell you, beige hat, boom, your brain is thinking about beige hat. Like I just controlled your mind. You did not think about a pink elephant. Oh, now you're thinking about a pink elephant. You can only think about one thing out of time. So if there is a lot of bad going on in my life and there's a lot of good going on in my life, I have a hack. It's called I'm on a winning streak. It's a game I play and I started every morning. I get my cup of coffee and I start my winning streak and I'm trying to see how far I can go, but I start adding up the wins. Now, here we go. Cup of coffee. This is about to make me feel good. You know, like, okay, my day started. I'm on a winning streak, right? That was a lot of happiness for three bucks. That's a win. Some people need to spend like $10,000 on a vacation to be happy. Like this cup of happiness, winning streak. Then I caught the green light, winning streak. But I'm right in there with my girlfriend and we caught the red light. It's also a winning streak because I tell my girlfriend, I just got more time with you, winning streak. And then go to the grocery store. There's a good parking spot, winning streak. There's not a good parking spot. Get more steps and winning streak. Now I'm at like seven wins. Okay, now I'm addicted to counting more wins. So now my reticular activating system is trained to find good things even in bad situations. If I got in a car wreck, well, there was a person who got in a car wreck before September 11th. They were headed into the World Trade Center. Okay, this is a good thing. Maybe it's protecting me from something else. There's two frequencies. There's paranoia and there's pro-noia. The universe is conspiring against me as paranoia. Pro-noia is the universe is conspiring for me. Everything is happening for me when you're on a winning streak. I didn't get the good parking spot. I'm on a winning streak. I'm getting more steps in. Like everything is good when you're counting the wins. And then you get so addicted to being on a winning streak, then all the blessings start flowing your way. You become magnetic. Now all these opportunities are flowing your way. You talk different. You feel different. You feel like a winner. Now you've got all this momentum in life. Now your decision making is different. Now your wife loves you differently. Everybody is just loving a winner. People don't like a loser. We don't even like ourselves as losers. And yet looking at that house as burning is so addictive. And if we look at all the things that are burning in our lives, we are going to have proof that we are losing. But if we just look at all the wins, we will have proof that we are winners. And everything is possible when you feel like you're winning. Toronto. Let's say y'all are on a 22 game winning streak. Bhutis are doing good now. You see what I'm saying? Let's say y'all won 22 games in a row. What are you thinking about? The next game we're going to win. You have to. Yeah, why not? You have proof. Y'all can keep winning. You're at 22. Now you can only think about 23. 23 when you're at 23. Now you're thinking about 24. We got to find 24. So when you're at your 23rd win for the day, you're like, okay, I'm looking for the next one. The wins were always there. We just have to look at them to feel like a winner. So it's very simple. But once again, some so unsophisticated is just fucking fun. Quick question. What's your go-to when you got 10 minutes before a meeting or a workout? For me, it just used to be whatever I could grab, which usually meant skipping meals entirely or just grabbing something that left me crashing an hour later because it was just full of garbage. That's why I'm partnering with Hule. This black edition ready to drink is a complete meal. So it has 35 grams of protein, six grams of fiber, 35 essential vitamins and minerals. 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And that connected data is what makes your AI smarter. It automates routine tasks, delivers actionable insights, helps you cut costs and make confident decisions and you've got total flexibility. And with the NetSuite AI connector, you can use the AI of your choice connected to your actual business data and automate all those manual processes. This isn't a bolted on tool. It's AI built into the systems that run your business. So whether you're doing millions or hundreds of millions, NetSuite keeps you ahead. And if I needed this product, this is what I'd use. Now, if your revenues are at least in the seven figures, get the free business guide demystifying AI at NetSuite.com slash Scott Clary. The guide is free to you at NetSuite.com slash Scott Clary. That's NetSuite.com slash Scott Clary. You've had a lot of crazy shit and come true for you. Yes, sir. What is the craziest thing that has ever happened? I know a couple of your stories. I guess pick one. I walk away from a $15 million year business and I told everybody in my life, my mom, my business partners, my artist. I managed at the time. I managed two chains, Travis Porter, young Doff. And I told him, I'm going to leave everything. And they said, what are you going to do? I'm going to be an Ikea athlete. And at the time, I'm 300 pounds. So everybody respected my decision. I don't know if they understood my vision, but they respected it that I was sick with a brain tumor and I wanted to accomplish a dream. And so I wanted to make a fan-made Nike commercial. Because when I close my eyes, I see that I'm going to be a Nike athlete. I know it's done, but I have to find a way to get Nike's attention. Because if I emailed them, it's not going to do anything. That's too realistic. I need to do something unrealistic because I actually believed it was going to be easy. I told everybody what was going to happen. I told people, I said, look, I'm going to make a fan-made Nike commercial. Nike is going to see it. Nike is going to sign me. And I'm going to be in a commercial with LeBron James and Serena Williams. You can imagine people's opinions internally. But I would actually write it in my notebook every day as well. So I needed to find a videographer that I could afford that can make a Nike commercial. This is not a cheap videographer. No, like I'm actually trying to make an actual Nike commercial, which on the low end would be like a couple hundred grand to make what I'm trying to make. Because I need to have like the Han Zimmer type strings. I need it to look a certain way. I need to produce a certain way. I needed to be absolutely genius filmmaking in order to get Nike's attention. So I'm telling filmmakers what I'm looking for. And they say, Charlie, like, what's your budget? And I'm like a few grand. Like, you know, like, it's like I'm posting on Instagram to my like 10,000 followers. Like I'm not spending $200,000. Like I'm not that rich. And they're like, Charlie, you need to be realistic. You say you want this, but you're only willing to pay this. I said, don't tell me to be realistic. I know there's somebody out here that can do this. They're like, Charlie, people who make film don't make Han Zimmer type music. There's two different people. And the person who shoots doesn't edit. The person who does the lighting doesn't do the scoring. And the person who color grades doesn't shoot. And the person who owns the equipment doesn't do any of that stuff. You need like a 15 person team to pull this off. And it's going to be a multi day shoot. And it's going to take weeks and weeks and weeks post at it. I got told to be realistic about four times by four different people. And I got pissed off because I'm at Grasias Majora's restaurant on Melrose. It's a nice vegan restaurant. And I took this TV producer out to dinner and into to my face. He said, Charlie, you need to be realistic. I pulled my friend out of the restaurant. And I talked to him outside. I said, nothing I've done my entire life has ever been realistic. Why do people keep telling me to be realistic? I know that this is going to happen. I'm going to find my videographer who's going to do this. And I'm going to find him tomorrow to where I'm like using my frustration. And I'm actually pretty toxic. But in the most non toxic way, because I'm actually speaking something that's going to happen. It's actually like my funneling anger funneling anger in a way that I'm speaking exactly what's going it's almost motivating me to say this is what's going to happen. So I'm almost becoming more confident through my anger. So I'm actually grateful for each person who's like telling me to be realistic. Next morning, I wake up. I'm in Santa Monica, California. I'm on my couch and I'm writing in my quantum possibilities notebook delusually. Today is the day. I found my videographer slash editor. It's done. Estimation market. It's easy. Exclamation mark. My roommate walks in the front door. And behind him is a videographer with this huge like movie setup camera rig with all this stuff hanging off of it. And I asked my roommate, why do you have a cameraman behind you? He's not in the entertainment industry. He's a business development for like a goji berry company. Why is there a videographer behind you? He said my friend Manny called me and wanted to shoot something for his Airbnb business. So he sent this guy over. And I'm thinking to myself, this is my magical moment. This is it. I just wrote in my notebook. I knew it was going to happen. And here's this guy who walks in the front door. So I look at him. And then like he was kind of gothic looking. So like my excitement dropped a little bit. He was wearing like all black. He looked like he was in Fallout Boy or something. And I said, do you do videos? He said, yeah, I do videos, but nobody ever pays me. He was like a dark cloud. I was like, oh, there goes my magical moment. I was like, what do you mean nobody ever pays you? He's like, I'm only doing this shoot because like there was a Lamborghini at the other one. And I wanted to just have that a part of my portfolio. I'm like, this guy sounds like a dark cloud. Okay. I was like, can I see some of your work? I've lost hope at this point. He said, yeah, I haven't updated my website in like seven years. I'm like, oh, God. I was like, I wish your website opened up the little thing. And I'm just like, there's a little short film on there. And I clicked on it. And I'm looking at it. You shot this? Yeah, I shot it. I said, who owned all the equipment? Well, like I'm kind of like a hoarder. So anytime I make money, like I just like, you know, buy stuff. I have lighting and I have belly cams. I have a steady camera. I have sound equipment. I have this. I have anamorphic lenses. I have that. I'm like, hold on. All this equipment you owned. Yeah. I said, who did the scoring? Because a film is only about the music. There's a reason why films pay Hans Zimmer $10 million to play the music. Like interstellar. It's all about the music. That's what makes a film a film. I said, who did the music on this? Well, I used to be in a rock band. And we were on the work tour. And we had a record deal. But the record label dropped us. I said, hold on, hold on, hold on. You made all the music. Yeah. You made all the music. Yeah. I said, who did the, who did the scoring? He said, I did everything. I said, who makes a master the audio? I have a studio in my bedroom. I said, who did the color grading? Well, I told myself to venture. I said, you did everything. I'm thinking back to my conversation the night before. He told me to be realistic. And the the guy he walked in my front door, I told him, I said, look at my notebook. I said, I was going to find you today. He said, what do you mean, find me today? I said, listen, you and I, we're going to make a fan made Nike commercial. Nike's going to see it. And Nike's going to sign me. And I'm going to commercial with LeBron James and Serena Williams. He said, dude, you're crazy. I said, I know. But it's my dream. I said, how much would it cost to make a commercial? We sat down. We started storyboarding and he said $660. We made a fan made Nike commercial. I uploaded it to my Instagram. Three days later, my phone rings. Call our ID says Beaverton or again. Nike flies me to campus. Everybody who thought I was crazy starting to believe a little bit. They walked me into a conference room with 30 of the biggest executives. And the executives sat me down and they said, we're changing the direction of our company because of this film you made. What happened after that was pure magic. Nike created what became the biggest Nike commercial ball time. Commercial was the Colin Kaepernick commercial is named after me. It's called Dream Crazy. I made it second family. Nike commercial called Dream Crazy and they named that commercial after my commercial. And I was in a commercial with LeBron James, Serena Williams. It was a Super Bowl commercial. Stock price went up $8 billion. I was on the cover of Runners World magazine and I got to live the 3D version of what I saw when I closed my eyes. And if that's not magic, I don't know what is. But you know how that internet motivator said nobody's coming to save you. They're goddamn wrong. There was a lot of people that came to save me. I had a dream. I was just crazy enough to chase it. And the universe conspired to make my dream come true because I woke up every day and I actually was crazy enough to believe that my dream was real. Dreams are real. It's not our imagination. We see it for a reason. We didn't choose our dreams. Our dreams were already in us. I did not choose this. I closed my eyes and I saw something. It was already done. Time wasn't caught up yet. I just had to be crazy enough to go do it. No matter what anybody said, no matter if anybody told me I need to be realistic. I did not ever know if it would ever work. But I was just crazy enough. I was delusional enough to believe it was mine the entire time. Whenever you ask for something from the universe, there's going to be a gap between when you ask for it and when you receive it. I think that's where a lot of people fail and a lot of people give up. It's that gap. It's the gap. I want to have this commercial and I'm going to believe in it. I'm going to write about it. I'm also going to live the things that are going to get me it until I get it. It's the entrepreneur that wants to start a company and they want it and then they believe in it for 10 years and then they receive the successful company. What's your advice for somebody to keep on going on in that gap? I actually have a life hack on how to close the gap. Am I too pessimistic when I say you just got to stick in the game for it? That's my thought. I've always said that you just got to stay in the game long enough for it to come true. Well that's true. OnePlus 1 equals 2 is math. OnePlus 1 equals 1000 is math too. Both are right. There are people who receive miracles and there are people who receive math. OnePlus 1 equals 2. I do both. Remember I'm going to push the car and everybody's going to come help? Both are necessary. I don't sit on account to manifest and think like something's going to fall out of the sky without me doing some work too. But I do have a life hack on how to speed up blessings and this isn't some like manifestation. I believe bigger is easier. I believe bigger is easier. I believe doing a cannon ball will bring back the wave of energy that I need. For example, there's a pool. I need I need blessings to come to me, right? I need blessings to come to me. That is the goal. Like if you run a business, you need blessings to come to you, right? That's the goal. Blessings come to me. I need to do something to send something out. And then I need blessings to come back to me, right? It might be an ad on Facebook. I'm going to send it out. And what do I want to come back? I'll customer money. It's the same thing with energy, a Facebook ad, a business, a marketing plan, or a dream. It's all the same thing. If there's a pool and I dipped my pinky toe in, it'll send the smallest little ripple out. Will it hit the other side of the pool and bounce back? Probably not. But if I were to cannonball, it'll send out a wave. And what comes back? Ripples, waves, everything. Yeah. It's coming back bigger is easier. It took the same amount of time to put my pinky toe in as it did to cannonball. I learned this in the music industry. I'm broke. I'm living in my mom's basement. And it is my job to make my artist dreams come true. I don't have any money. And it takes a lot of money to take a record to radio. Usually you want to you need a marketing budget of about $70,000 to get like a top 20 record in the country. I don't have that. So I need to make a cannonball. So I need to get to the radio stations. Okay. I need down. I need to send something out. And I need to receive the blessings. Okay. How do I get my song on radio? Maybe I'll email the radio DJs. Okay. So email, that's pinky toe. No, no, no, no, no. We don't need to email. I'm getting in my car. I'm going to a radio station. Actually, no, I need a bigger cannonball. I'm going to every radio station from Jackson, Mississippi to Washington, DC. Okay. That's big. I get in my car. I'm driving. My business partners call me. They said, Charlie, where are you? I said, I'm going to the radio stations. All of them. They said, do you know the radio stations? No. I'm going to go meet them. They're like, like, this isn't how it works. You don't just pull up to a radio station. They play but it's like my only option. I'm cannonballing. Emailing to me is too small. So I go to a radio station on the side of a highway in Macon, Georgia. And there's a program director in his office so I'm knocking on the door. You could see in the window, his office knocking on the door. And then I look over into the window and then I like knock on the window and I'm like, wave in it. I'm 20 year old kid. Talk to him and I was like, I got this group. He said, kid, that's not how it works. He said, y'all have a record deal? No. I was like, I know that y'all make money from advertisement. And y'all need the best songs. I show them a video of like my group performing an escalary. This is what the kids like. All the kids going crazy. Like thousands of kids screaming the sorts. I said, this is the future. This is the new hottest group in the world. He said, Charlie, it's just not how it works. He said, you got to, you got to get on the mix show first. Like, you don't just go into rotation. Like, it has to start with the mix show DJs. I said, mix show DJs. What do you mean? He said, well, we got like six mix show DJs. They like and play new or music. So I'm like, okay, I reach out to every mix show DJ and invite them out to hooters for lunch. And this is a making Georgia just one radio station. And I got all these hoodies printed up with their names on the back. And it says, salute the DJ on the front. And I show up and I give them a hoodie. I take them out the lunch. I show them our video and they loved it. They started playing the song. So then I drove to the next radio station in Columbus did the same thing. Then I drove to the next radio station in Montgomery. Same thing. Then I went to Jackson, Mississippi. Then I cut all the way across went to South Carolina, North Carolina. I hit every radio station from Jackson, Mississippi to Washington, DC as a cannonball. And guess what? I took three records. Top 10 in the nation without spending any marketing budget. I just spent my time cannonballing. I did not email. I did not try to go small. I said, what's the biggest thing I can physically do? And it sped up the blessings. We can speed things up by cannonballing. I truly believe bigger is easier. It takes the same amount of time to be mediocre as it does to be great. My life, this podcast has been built by cannonballs. Really? Yeah, by just taking audacious risks and just taking shots and just DMing people that were way out of, I say that an air quotes way out of my league. I had I had Guy Kawasaki. Yeah. In like the first 10 episodes or something like that, bro, I was shitting myself. How'd you do it? I just DMed them. I said, you want to be big. Yeah, but I've gone big for the past six years. I've gone big. It's easier. It's easier. You got more results. Yeah, there was a wave that bounced back a hundred. So Guy Kawasaki, and you never know what's going on inside. You can be strategic about cannonballs too. But when I reached out to him and I reached out to a whole bunch of other like big, big names and some of them said, yes, and it creates the flywheel. It gets things going. And it just so happened when Guy's been on my show twice now. And he came on the first time just because he was starting a podcast around the same time that I was starting a podcast. He's like, well, it makes sense. I just got to go on podcast. This kid just reshowed to me. Why not? Hubspot has been a sponsor of this show almost since the beginning, almost since the beginning, because when I started the show, they had just started a podcast network and they're sponsoring a whole bunch of podcasts. And I was like, well, you know, the show's doing well, but it's still early days. Let me fill out this Google type form on their website. It wasn't even like an official Hubspot form. It was a Google type form. And somebody got back to me like, we watch your show. We like it. We'll sponsor you. And I've spoken at inbound their biggest conference for now four years in a row. I think last like, it's like tens of thousands of people go to this thing. So it's just the whole, my whole life has changed by taking these audacious shots, these cannonballs. And I've never heard somebody describe it that way, but I just wish more people would take those shots because they're like people play small all the time. What's more fun? Cannonballing or like dipping your toe in cannonballing. Let's have fun. Let's have fun. You see how I keep going back to that? Yeah. I think all my little life hacks are these like piphany moments that just come from fun is better. It just sucks playing small. It really does. It's just it's so hard. It's so hard because it is the same energy for less output. Absolutely. Because it doesn't bounce back. Because if even like a very like real example just from my world is I could have emailed a hundred people that great people, but they don't have the audience or the notoriety like of Guy Kawasaki of one of Apple's first employees that speaks on stage like 360 days a year and has a great, great following. So it would have taken the same energy to reach out to them. It would have taken the same energy to record. And even if their stories were great, they wouldn't have brought the same amount of attention to my show. And that compounds over the past six years and tons and tons and tons of interviews. How would you have articulated the realistic way of me becoming a Nike athlete in a commercial with the Bronzans and Serena Williams in the biggest Nike commercial of all time if I did not cannonball? 300 pounds and never playing a professional sport. I would have said it's impossible. It's not even like there's a pathway to it in my mind for you from a realistic perspective. Because you just name people who were also in that commercial who got there by not just being professional athletes their entire life by being the point 0.01% of their peers. Being delusional might be the secrets of success. You have a lot of different frameworks that I love. And I love the way you think. And I wish more people would think the way that you think. But you do have a framework for architecting a dream for being delusionally optimistic and for actually not just thinking that but executing against it. And we've like touched on it and danced around it. But like if we were actually going to lay it out, the framework for building a dream for living beyond what you ever thought possible for being delusionally optimistic and then achieving success from that. What is the framework if we had to lay it out for someone? If I were to say a sentence, I want you to complete this sentence. Follow your dreams, follow your passion, follow your ambition, follow your heart, follow your brain. It feels weird, right? How weird was that? Follow your heart and follow your dreams of most people's first two answers. Follow your heart. It's an organ. Follow your dreams. We don't say follow your ideas. We don't say follow your knowledge. We don't say follow your brain. We don't say follow your kidney. We just named an organ in our body. And that organ is so closely tied to our dreams. Now, we have two employees here. Both are trying to be the boss. That can be a problem. Your heart is seeing something. It knows something. It wants something. Your brain, I'll break it down like this. Somebody thinks of a dream. Something they won't. They get really excited. Their heart starts exploding. They feel it. They're like, man, let's do that. I want to be rich. I want to be financially secure. There's all this magic. And they're like, I'm going to follow my dreams. And their brain really likes that. And for a short period of time, there's this massive dopamine rush where your heart and your brain are coherent. And then the brain kicks in. And it's just trying to do its job. Brains like, okay, it's time to chase our dream. This is where I come in. Let's think of everything that can go wrong. Okay, we have to be smart about this. Scott. Okay, what if this doesn't work? Or what if this goes wrong? What if what if this fails? Okay, what if it's going to be hard and we need to solve for this and this and this and this. And the more your brain starts thinking, the less your heart has a voice. And your heart shuts down. Your heart went from this glowing, vibrating excitement to now it doesn't even have a light because the brain is thinking about everything that is going to take to achieve this dream. All the things that can go wrong. All the reality. And there's this place we go. It's called the Valley of Reality. And that's where most all dreams die so quickly because we think this big bold scary thing that was once magical 10 minutes ago is now scary. And what if it doesn't work? So we went from this high to high to this Valley of Reality low. A heart shuts down and loses its voice because the brain is driving this ship. The brain is very intelligent, but there's a reason why we don't say follow your brain. There's only one organ we follow. Let's follow your heart. And you trust your instincts. You're good. You don't trust your brain. Who trusts their brain? Not one person is ever going to be like, trust your brain. You trust your gut. You follow your heart. The brain is special. But if the brain is driving is going to drive you straight into the Valley of Reality until you get so tired of not having your dream. Your brain will crash and burn in that Valley of Reality so many times that eventually your brain is going to say, it's going to look down at his heart. It's going to say, maybe we'll try it your way this time. Maybe I'm not the smart one here. Maybe I need to work for you. And when your brain gets in coherence with your heart and it starts working for your heart, maybe it's going to be easy. Maybe somebody is going to come bless us. Maybe everything's going to go right. And maybe if something goes wrong, it's for a good reason. You know what? We can do this heart brain. We can do this actually heart. I'm going to help you make this happen. Everything is happening for us. Oh, look at this wind. You were right heart. This is going to be easy. Oh, let's make this happen. Oh, I have an idea. Let's do this. Let's do this. This is good. Oh, oh, boom. Next thing you know, your dreams are coming true because your brain turned off the reality. And after a while, it said, you know what? It's just time to work for the heart. The heart knows brain is an amazing tool, but only if it's working for the heart. The brain going rogue and trying to think of everything that can go wrong, trying to be smart, trying to protect us from all the things. It will paralyze you. And it will make you not ever even show up to the dream. The reason why I have been able to accomplish every dream I've ever thought of is because quickly I can get my brain to shut the fuck up and just be like, you know what? I'm not going to use the mechanism that I was designed to have of what's everything that can go wrong. Listen, our brains are dirty. Okay. Our brains enjoy reality TV, enjoys drama, enjoys the car wreck on the side of the road more than the sunset. Our brain is freaking dirty. If your hands are dirty, what do you do? So guess what I do? I wash my brain. What's that called? Brainwashing. I brainwash myself in a delusional way to make sure that my brain is thinking about all the good things that can happen instead of all the bad dirty things that can happen. My brain is clean. It is thinking positively. It is thinking delusional. And it is a gift for us to learn how to brainwash ourselves for our dreams. Indeed is a success story partner. If you're hiring, indeed is all you need. Let me give you an example. If I needed to hire a new editor for this show, I'd go to indeed and be super specific. Not just can you edit audio. I'd say I need someone who's edited a conversational podcast for at least three years gets our style and knows our software. Someone who's done this before. And here's the thing with indeed sponsored jobs. I'd get people who fit that description. I'm not digging through resumes when people who've edited one YouTube video, I'm getting actual podcast editors who know what they're doing. People who've worked on shows like ours and can prove it. That's what makes the difference. You get people who actually are what you're looking for. According to indeed data, sponsored jobs posted directly on indeed are 90% more likely to report a higher than non sponsored jobs. And people are finding quality hires right now. In the minute that I've been speaking to you, companies like yours have made 27 hires on indeed, according to indeed data worldwide. Spend more time interviewing candidates who check all the boxes, less stress, less time, and more results now with indeed sponsored jobs. And listeners of this show will get a $75 sponsored job credit to help you get your job. The premium status it deserves at indeed.com slash clary. Just go to indeed.com slash clary right now and support our show by saying you heard about indeed on this podcast. Indeed.com slash clary terms and conditions apply hiring. Do it the right way with indeed. Hubsbot is a success story partner. Now, if you're looking for a new podcast, one of my favorite shows right now is demand to code it. If you're in the B2B marketing space, you need to be listening to this. It's hosted by the team at blend. They are a demand gen agency. They know what they're doing. They're also part of the Hubsbot podcast network. What I love about it is they skip all the theory and they just tell you what's actually working today. So demand gen marketing content linked in ad attribution. They talk about real strategies that they are using that you can use today that are working. So if you're an entrepreneur, if you're building a business, if you're really selling anything to anyone, go search demand decoded wherever you get your podcast. When you have your subconscious that has been trained from childhood to believe one thing or another, when you have all these people that are very close to you, not just peers and coworkers like mother, father, sister, brother, and they're all saying one thing. Where do you start to reprogram? You got a brainwash. That's where you start. And you start by content. If you go listen to your podcast or Oprah's Super Soul Sunday and you hear like a story of like Steve Harvey sleeping in his car for three years and in the Apollo calls, but he doesn't have enough money and then magically his phone rang with some gig to have him tell jokes for $150. It just came in out of the blue universe conspired for him in the darkest time universe conspired. He was able to take that 150 able to go to the Apollo and now we got Steve Harvey. If you listen to enough stories like that, you will have proof that a blessing has come in. I always believe in dark times. Santa Claus delivers presents in the dark. Now when it's bright out. So when something bad happens to me, I start looking around for Santa Claus. I know there's a present here and it's going to be a blessing. So if my brain has been wired to think so negatively, I'm just going to go listen to enough success stories and I'll notice they all have the same thing in common and I will start seeing myself and that no, I'm not where I need to be. You know what? I'm just like these people. Actually, every successful person deals with actually maybe even more shit than me. Maybe shit. I need more shit because they all have the same thing in common. They dealt with so much shit. A lot a lot of shit. So it's like I'm just like them and now they have billions. I'm just like them. It's happened over and over. It's not rare. I drive down the street. I live in Malibu, California. I feel so lucky. I used to live in my mom's basement. I can drive down the street in Malibu and I see every house from Malibu all the way to West Hollywood and pretty much every house is worth over two million dollars and this is a lot of houses. I'm talking about Beverly Hills, like every house. I'm like, it can't be that hard to get rich. Look at all these people. This is just one city. If we go to Vancouver and then we go to Chicago and we go to New York, you're telling me every apartment here is like a million dollars, two million dollars every the small ones. It must be easy. It has to be. It's not some rare occurrence for somebody to become a millionaire. I'm driving down the street. I'm looking at just in my vision, 5,000 people that are millionaires. It must be easy. They did it. Okay. It's going to be easy for me too. So when you start training your brain like this, you start listening to content, you start brainwashing yourself to get out of the hard into the easy. You start believing that everything you see in your eyes are actually yours. Your actions are going to be a little bit different. When you start feeling like a winner, when you practice winning streak and you feel like a winner, how you show up to chase something? You show up with confidence. Remember when you were a single man? Let's go back to when you were a single man. It's scary going up and talking to a chorus. It's scary. Rejection. We know. We've all been there a million times. But if you got a phone number, you feel like a winner. How easy is it to talk to the next girl? You're just a thousand, thousand times easier. And if you do it more than once, you realize that most single, beautiful girls, if you're a decent looking successful, like fun, charismatic, good guy, they would love if you walked up to them and said hi. Absolutely. So when you feel like a winner, your actions completely change from there and on out. So the question is, how do you feel like a winner every day? Starts with a cup of coffee. Then the red light. Because when you feel like a winner, everything after that moment changes. It's so interesting. I posted something the other day that got a lot of hate. I got a lot of hate. And I was it was so interesting how this one idea, I posted a little little quote on Facebook. And the quote, I'm not going to remember it for Baton, but it was along the lines of if you're frustrated with where you're at in life, the answer is to seek out more more difficult problems to solve along the lines of that. And like people were upset that they were that they had to be responsible for their own happiness. Basically, that if they weren't where they are or where they want it to be in life, that they should seek even more difficult situations to put themselves into and that a happy successful fulfilling life would be on the other side of those difficult situations because they felt like, well, why is it my responsibility? Do you ever have people that just don't believe in agency and accountability for their own life? Then you have to shift that perspective completely because everything that you're talking about stems from the idea of I can impact my own life. I can affect my own outcome. But I think that before people even start thinking like that, there's enough people that live in this victim mode that everything that happens to me is bad and I have no impact over my happiness, my success, my health, my relationship. It's just the world just keeps throwing me curveballs and there's nothing I can do about it. How do you how do you talk to that person? If that person was sitting beside me on a bench, when we were talking and they were telling me all the bad stuff, I would probably like not coach them. I don't think they would need any coaching. I would, I would listen to them. I would probably agree with them that their life is in a pretty bad spot. And then I would gently steer because they don't need a voice that's different. They need a voice that's familiar and I would steer to maybe something that was bad that happened in the past and how did that work out. And I would give them a little bit of confidence that they're still here. And damn, you're really strong for making it through all this shit. Like you're going through so much shit and like you're still here and it's like, okay, then I would ask them like, what do you feel like you deserve? Like then I'll get them dreaming a little bit and going to the future because the present sucks. And once we go to the future a little bit and they start dreaming, their tone is going to change a little bit. And they're going to start thinking about hope because it's fun talking about the future and what they deserve. And it's like, no, I deserve like money and I deserve like these people to like stop giving me a hard time. I deserve actually not to have that boss. And then I'm like, like, like, what's the business or what are you going to do? And then I'm going to be like, what if that's easy? And then I tell them a story about how like my artist, like we had to put out 62 songs for our first top 10 record. And then my second artist, we put out about 62 songs. And every time we got to about 62 songs, like we had a top 10 record in the country. I'm like 62. That's pretty easy. Like let's get to 62 or the number. That's the number. It's like once I put out 62, it's like I can get to 62. I can count that. Thousand sound difficult. But 62 sounds easy. I'm like, what if what if you started this thing? What if it was easy? Like I said, I drove to every radio station and I passed out CDs every night. Like that's not hard. Like I just had to like do it. But it was like easy for me to get my dream. And once I get them into that dream in mode. And then once I get them like feeling like it might be easy. And then once we kind of quantify like the path for that thing that they want. Like I want to open up a coffee shop. I was like, okay, I have an idea for you. Instead of you sitting in your coffee shop every day, begging for a customer to come in. What if you like search the most viral videos of the most creative drinks on TikTok. And you just remade those. And like you didn't have them on the menu all the time. But like you just made them and like they might be on the menu for a day. So it's like not all the time. But like you just have this like video is going viral. Everybody's like knows your coffee shop is this like trendy coffee shop. And then you make like 30 of these drinks. And you take it to the you know, 20 businesses to the right, 10 businesses to the left. And you're just like working this like three mile radius. Okay, there's a three mile radius of every business or every apartment complex here. Three mile radius. You spend the first hour of your day just making sure these people know you exist three miles. That's it. Everybody just needs to know you exist. That's not that hard. We can do three miles. We're going to make a list of every business, every apartment. And we're going to go have somebody pass out a flyer or hand out little samples, things like that. And it's like next thing, you know, your coffee shop is packed. All because you didn't sit in the coffee shop begging for a customer to come in. You made some viral drinks. You're showing up on everybody's algorithm. And then you went and passed out flyers or samples. It's not hard. What if it's that easy? Was that hard? Now, by the way, I was going to say, I love how we believe in the same outcome. But there's so much more positive about the way to get there. See, like when I say like everything you want is on the other side of hard things, that pisses people off. That turns people off. But it's true though. It is hard. It's just, am I going to tell myself it's hard? I understand it. Because reality is, like I wanted to do an iron man, right? It's an iron man hard, 2.4 mile swim, 112 mile bike ride, then a full marathon. Is that hard? I'd say so. Yeah, it's very hard. I got a coach. Coach gave me a training manual, on a schedule type thing. And it was so freaking complicated. And I looked at it and it was like, swim this many laps at this heart rate and then bike this, this heart rate and then do this, this heart rate and then do this at this heart rate. And I'm like, what the fuck? This looks insanely hard. And I said, I need to simplify this. I zoomed all the way out and I looked at the bottom of the page and I said, how many hours a week is this training? And it came out to about 14 hours a week of iron man training to do an iron man, this is for the whole thing. I was like 14 hours a week. Well, when I was eight, riding my bike for two hours a day on a weekend, riding a bike all afternoon. Okay, so as a as a eight year old, I was iron man training and then running for two hours in a day, like running around playing football basketball with my friends, we even do that for like five hours. Like, okay, so eight year old could train for an iron man because running for a couple hours is not that hard. And then swimming, going to the pool for a couple hours. Okay, so we're talking about when I was eight, I used to iron man train two hours a day is not hard. That's 14 hours a week. So when I did my iron man, I trained like an eight year old. I'm like, I'm going to go like run around the park for two hours. I did it when I was eight. Why can't I do it now? When we were kids, we played, then we got older and we started working and then we worked out. Would you say work is easier hard work work. It's hard. Hard working out even sounds hard. Sounds not fun. But like play is sounds easy, right? So it's like as we get older, like we started working and then working out. But as a kid, we played, we had imagination. We were not we did not have a measuring stick of reality. So we just wanted to seek happiness. We wanted to have fun. And that's that's the perspective shift. Just have fun. But that's the perspective shift. The reality is we lost all that though. We did. But it's still in us because we are kids still we just, you know, grew up. But we can still be kids. The reality is doing an iron man is hard. I just told myself it was going to be easy. And that's what made me actually show up. I want to ask you one last question that I ask everybody. But before I ask that, just tell people like, where can they connect with you? I know you will eventually have a book out. But I think that's like a TBD or a TBA. What's the social website you to everything? My Instagram, that's my favorite place to hang out. It's at Charlie on Instagram. What are you excited about, dude? What are you excited about in the future? I mean, like, you know, you mentioned at the beginning, you want to live like four years ago where when you're tired of one thing, you just go on to the next thing. Absolutely. So what's the next thing for you? The next thing for me is I really want to experience true financial freedom. I haven't built a business in eight years since I left the music industry. I started a nonprofit. Technically, it's a business, but I don't make money from it. I've helped a lot of kids with cancer. But now that the nonprofit is going, I'm like, I'm going to start some businesses. I'm excited. And the first business is actually going to be my book. And to me, that's a business. It's going to be at three or at least three year business. And I'm super excited about that. But when I was in the music industry, my best selling album was 1.1 million. And we'd probably sold over, I don't know, maybe like 30 million albums in total. And I want to beat that. I want to beat that with my book. I want to beat my high school. Business to me is like a sport. So I want to sell like over the next like 10 years. I would love to sell like 30 million books. I want to write a classic. I'm even designing my book to be a classic. If you could only pass on one lesson, like the most important lesson that's changed your life. And you have to give that lesson over to the 20 year old Charlie rocket. What is that lesson and why? Start your winner streak today. Right, fucking no. Try to get to 20. Watch what happens. Watch how you change in just a day. And then see if you can get to 100 in a day and then get so addicted to looking at the wins. And notice how your shoulders go back and notice how magnetic you get and notice how the text messages that come in are blessings and the emails are blessings and everything in your life starts everything changes. Get on a winning streak. You want to be a winner? That's a fucking loser. Do you want to be a loser? No, stop looking at the losses. The losses are there. The wins are there also. Count the wins. Watch what fucking happens. And then you'll be on this podcast in a year or so telling a crazy story.