Aug. 11, 2022

Yosef Martin - Founder of BoxyCharm | From Zero to $500m Dollar Exit


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➡️ About The Guest⁣

Yosef Martin is the founder of BoxyCharm, a Miami-based online subscription beauty service launched in 2013. With his unique vision as CEO, BoxyCharm quickly became a major disruptor in the online subscription beauty box industry as the first brand to deliver full-size products to members. 

Today, the company has a community of more than 4 million followers across its social media platforms, enjoys more than 10 million monthly visitors online, and is the #1 searched beauty box brand on YouTube. BoxyCharm made Inc.’s 500 as one of the fastest-growing companies in the nation in 2018, 2019, and 2020. In 2020, the company was acquired for $500 million by Beauty for All Industries (BFA), a newly formed beauty innovation platform that is home to IPSY, Madeby Collective, and more. 


➡️ Show Links

https://www.instagram.com/yflmartin/     

https://twitter.com/yosef_Martin/   

https://www.linkedin.com/in/yosefmartin/   


➡️ Podcast Sponsors

HUBSPOT - https://hubspot.com/

MANSCAPED - https://manscaped.com/ (Promo Code: 20success)


➡️ Talking Points⁣

00:00 - Intro

02:13 - Yosef Martin’s origin story

06:15 - How does Yosef know he is moving in the right direction while launching a new product in the market?

12:22 - How did Yosef Martin get into online marketing?

19:02 - How to get your product to have a cult-like following?

33:47 - What was the biggest screw-up Yosef had?

47:28 - How to hire good help

1:00:34 - Should a CEO be a good marketer?

1:03:39 - Yosef Martin’s opinion on Elon Musk trying to buy Twitter

1:14:19 - Will Netflix recover or diversify?

1:18:19 - Life after selling your company for 500m

1:26:42 - Yosef Martin’s investment strategy?

1:31:18 - What are the companies that Yosef Martin looks to invest in?

1:36:52 - What would Yosef Martin start if he started another company?

1:40:13 - The most essential things to teach a first-time entrepreneur

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