June 9, 2021

Yoni Tserruya, CEO of Lusha | How to Build the Best Product (and Bootstrap Your Company)

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Yoni Tserruya, is the Co-founder and CEO for Lusha. Yoni first developed Lusha as a side-project, during his first job as an iOS developer. After one year, his pet project exploded, and he decided to turn his passion into his profession.

Today, Yoni helps create the vision and strategy that informs all product and business decisions at Lusha. He focuses on hiring the right team and anticipating the future needs of customers and envisioning the future of the data world. A software engineer by trade, Yoni graduated with a BSC from Ben Gurion University.

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➡️ Talking Points

00:00 - Yoni Tserruya, CEO of Lusha

08:11 - What is product led growth, and how did Yoni use it to scale Lusha?

12:01 - How to successfully bootstrap a company.

16:17 - Why quality really matters for your product.

20:17 - Why salespeople aren't selling (and how to stop all the admin work).

25:47 - How to learn on the fly, implement changes and grow with your company.


Stories worth telling.

Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary.

On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship.

Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights.

He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between.

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