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➡️ About The Guest
Yaagneshwaran Ganesh is an award-winning marketer, an author, and a TEDx speaker.
He is among the top 100 global marketing technologists. He is recognized by The World Marketing Congress as one of the Marketing Mavericks, in association with the World Federation of Marketing Professionals. He is also a best-selling author of 7 books.
Yaagneshwaran has more than 12 years of marketing experience in the MarTech space. He is currently the Director of Marketing at Avoma. He enjoys helping early-stage MarTech startups with their content, more especially in building their narrative and category. He plays an active role in the Google for Startups initiative called ‘The Startup Weekend.’
He is a member of the Forbes Council and speaks at international business forums such as TEDx, Performance Marketing Moscow, Chamber of Commerce Netherlands, The World Marketing Congress, and academic institutions such as the IITs, Saxion University of Applied Sciences, and more.
➡️ Show Links
➡️ Podcast Sponsors
HUBSPOT - https://hubspot.com/
➡️ Talking Points
00:00 - Intro
04:53 - Yaagneshwaran Ganesh's origin story.
07:22 - Why would you start working in marketing?
10:45 - Why you should start writing books.
15:08 - Being an operator while building a personal brand.
20:11 - Lessons learned from writing books.
25:14 - Lessons learned from starting a podcast.
30:05 - How to always give out immense value.
34:53 - How to find more listeners for your podcast.
41:15 - What is conversational intelligence?
47:30 - Yaagneshwaran Ganesh’s involvement in Avoma.
50:55 - Using conversational intelligence.
56:29 - The best strategy to market a product.
1:03:08 - How to connect with Yaagneshwaran Ganesh.
1:04:57 - Yaagneshwaran Ganesh’s biggest challenges.
1:07:57 - Yaagneshwaran Ganesh's mentor.
1:08:50 - Yaagneshwaran Ganesh's book or podcast recommendation.
1:09:16 - Yaagneshwaran Ganesh's advice to his 20-year-old self.
1:09:30 - What does success mean to Yaagneshwaran Ganesh?
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