Wallo267 - 20 Years in Prison to Millions in Business | The Conversation You're Afraid to Have With Yourself

When did you stop caring about what people thought about you? I did time in prison. It's over after that. Cars usually just come in the cell. People who's standing back at the wall, strip out. Come on, man, it don't matter. After that, nothing really matter to me. You got God, then you got marketing. It's two, them the two most powerful things in this world. God and right up under God is marketing. Everything that you believe was marketed to you. From surviving prison to building one of the most influential voices in modern marketing, today's guest has lived a life most people can only imagine. This is Wallow267, sharing the lessons that changed everything. Say you're doing two million downloads a fucking month. I'm in a week. Now, you know two million downloads a week is a lot. Everybody coming at you? Nah, nah. Nah, I'm okay. You saying no for a month. 60 days after that, the offer's going to be 10 times 10x. Because they just can't believe you saying no. People that are not in prison, they waste their days. They go to the job they hate. Most of them is in prison, though. Because they're in prison as a cycle. See, in prison, you got the same cycle every day. You get up, go to breakfast. People out here are in the same cycle when they're in prison. The thing that makes them even more in prison is that they're in a free world and they're still not doing nothing. What's the thing that you care about the most that you haven't spoken about on a podcast? Love. That's something that I care about a lot, being loved and loving those that love me. Wallow267, so you found the article that started Million Dollars at 4 a.m. So take me back to that moment. Million dollars worth of gain was already an idea that my cousin had. He's always said, right? But the podcast, that's where it really came to life because it was like 4am, I'm reading the article, Spotify allocate 400 million to podcast in the first quarter of 2000, I mean, 2019. So I'm like, Hold up. That don't make no sense. That's a lot of money. You should be talking about in three months, right? So I'm like, all right, cool. I call my cousin. I'm like, yo, we got to figure this out. We got to do this. But in that same day, I had a trademark file. LLC was for everything. You know what I mean? A logo was drawn up. It was a wrap. By April 17th, 2019, a million dollars worth of game was born. We came out in less than seven hours. We was like, number two after Joe Rogan. And I'm a two or three on all categories. I'm like seven hours shot up. And we was in the game after that. But for months later, I'm getting a call from the head of Spotify at the time, Courtney Hope. You know, because when you hot, they find your number. They will find your number when you cooking. And it started from there. What do you think? What do you think made it so, so good? Like that, like capture people right off the bat. Me and my cousin, energy, we was different than anybody else. A lot of people was PG, a lot of people was just, we was just doing us, we didn't care, we didn't give a fuck. Everybody cared so much. And put it like this, the people that don't care stand out more. When you care, you got to operate within this box, in this prison cell of I can't do this. I can't see this. I got to be perfect. They're not going to do this. The brands ain't going to like me. When you're just operating, people love that. People understand when you're just you and you're organic and you connect and you're able to build your community, your fan base, whatever. It's a movement out there for everybody. And one thing that I always realized was that one thing about corporate brands, they're going to get with who's ever hot. It's not about, you know, you have people say, oh, you got to be brand friendly. It ain't no such thing as that. What you talking about? Brand what? We see people that's X rated as getting brand deals. You see what I'm saying? We see rappers that talk about the craziest stuff, getting brand deals with big time brands, Nike. Like, come on, shut up. There's no such thing. Only thing you had to do is get hot and they're going to figure out a way to do business with you if you got a community, if you got an audience. This thing is about audience. They overthink a lot. And I think that people get so scared about being real that the audience doesn't trust them. No, I don't give a fuck. If you're gonna like me or you don't, anything that's come to me, come to me. Because I'll go write direct to consumer if I have to. Everyone gets so caught up with, am I saying the right thing? Am I doing it the right way? And then when they're not themselves, like I see this with all good creators. When you go to YouTube and you go to like oldest and newest videos, right? And you look at the oldest videos, all their shit is so buttoned up. And so like... They're so scared to be themselves. And you fast forward five, 10 years, and all of a sudden they don't give a shit anymore. And those are the creators that stand out. Those are the creators that build the audiences. But you were like that from the get-go. You were like from the... I don't care too much. I'm not sticking in no box for nobody because everything that I need to do, I could do myself because I go right to wreck the consumer. So if I have a corporate mess with me or not, I'm going to be all right. When did you stop caring about what people thought about you? I did time in prison. It's over there today. Cars usually just come to the cell. P-Boost, stand in the back of the wall, strip out. But like, how do you care anymore when the garbage is coming any day and just make you get butt naked? Spread your ass and cough and all that stuff. Like, come on, man. It don't matter. Out of that, nothing really mattered to me. I don't look at like opinions and value opinions because think about this. Have you ever seen a winner say anything about you? Never. I've never seen winners. I've never seen winners critiquing. I've never seen winners with so many, so many opinions. Most of the time, the opinions is a bunch of losers. They're coming from people that's losing. They're coming from people that's looking up at you, not looking down to you. So you just got to focus on what you're trying to do. People is too focused on a bunch of opinions of people that are sitting around watching them all day. Obviously you're not doing nothing. So why do I even value your opinion? I'm a fucking winner. You're posing not like me. But like I said in the book, haters is your marketing team. Let them work. See, haters is your unofficial PR team. Let them operate. Cause what they do is when they talk about sky, yeah, Scott's a piece of shit. He's this and the third. Oh, they're going to introduce somebody to your work. They probably never heard of you in your life. So that's all that matter. So the way I look at this shit is like opinions. I don't have time to be worrying about that. You got to think about this. Right now, as we stand in a good 75 years, probably 95% of the planet would be dead. Think about it. It'd be all new people here. Like somebody, somebody going to be living in this house, bro. This house is going to be around a lot longer than me. You see what I'm saying? So, You think I'm worrying about all this shit? I'm gonna be out of here. I see it a lot because a lot of people ask about, you know, content creation. I want to get started posting, podcasting, whatever. And the playbook to do this is out there. It's out there. You can figure out how to record an episode. You can figure out how to post. I don't even think it's a playbook though. 100%. But I wasn't even going to say that the biggest issue is not even like the tactics or the like the it's the mindset. Yeah, it's going after that because I think everybody got it. Their playbook is only written for them. And some of them didn't write their playbook. The actions is the playbook. Moving out is the playbook because you'll sit there and be worried about, oh, Joe did this. This Joe Rogan did this. This person did that. Fuck what Joe Rogan did. What you going to do? What you going to do with what you got right now? First day you posted content at a prison, you had 60,000 followers in 24 hours. Mm-hmm. Something like that. Some crazy, I mean, an absurd amount of followers in a very short period of time. What'd you actually shoot that first day, that first piece of content? I forget. I was shooting so much shit. You were shooting before in prison, too. Yeah, I was shooting in prison. I was shooting, so I didn't even know. I don't even know because I shot so much fucking content. And a lot of it I shot myself. I just was shooting, man, shooting in Nanny's house and my grandma's house, shooting on the corner. I was just shooting. In order to really go to the next level, you got to be doing shit, even though you don't know what the fuck you're doing. And in the process you're doing, you'll figure it out. You'll be able to put the infrastructure around it. But the people, because they're the only people that make it happen. All the people that sit there, oh, I got a plan. I got this. I got a budget. I got this. I got that shit corny. It's still corny. You thought too fucking long. The time and the energy that you had to go to the next level, that shit might inspire in a process. You structure and everything, getting this infrastructure together. When you feel it, you should have just went with what you had. Because that's see one thing about this. This is what people got to understand. You got equipment and you got just you. You got equipment. You got equipment and you got your energy. You got equipment and you got your, this organic Bob that you just bring to the, so many people is worrying about the fucking equipment so much that they can't just get all because the equipment will have you downplay. You'd be so happy. Damn. It looks so Chris. It's this, then the third one, when you ain't got the equipment, you just, man, I know I gotta be great. and it's going to happen you know what I mean prime example I was talking to Spike Lee one time I said yo man can I shoot it he said man you can shoot no he said it's about the story you can shoot it on your phone Spike Lee had a phone he said you can shoot it on this as long as it's a good story I don't give a fuck people was thinking too much That's why the real people that just go out here, do it, they're winning. Every big creator that I know, you just started shooting shit. Your story's like, that's a story for everyone, right? You look at like Gary Vee doing his YouTube thing with Wine Library, just shooting random bottles of wine. Everybody just starts. And the beautiful thing is it's going to kind of suck at the beginning no matter what. Mr. Beast's shoot started shooting. Yeah. The fuck? What are we talking about? Everybody that shot just started shooting. I remember I was interviewing Scott and I. Scott and I said, man, I just kept making videos doing shit. I was in college, running back and forth, school. It just was, I was just hoping it worked. He just was shooting. Because in the process of you just shooting and just doing that shit, you're going to connect with your chemistry. You're going to connect with what your thing is. You'll figure it out. But if you don't do it, you ain't going to figure nothing out. A lot of the conversations I have on this show, we talk about entrepreneurship and shit like that. It's the exact same thing. It's like the people that started the business, they just fucking did the thing. They took the action. They figured it out as they go. Like, yeah, you can have a little bit of a thesis, but you look at any company year one versus year five versus year 10, and it's like it's a completely different company. You never would have even had the ability to fucking imagine what's going to happen in 10 years from now. You just got to start, dude. Why do people get so... so in their head. And why do people not trust themselves to actually do the thing, put the reps in, eventually be great? There's too much influence out there. See, like I feel sorry for the kids of the day because they can't live the life that me and you grew up living. They got so much pressure on them that me and you didn't have. They got pressure with the where, they got pressure with how to think, they got a pressure with music to listen to, they got pressure of sexuality, they got so much pressure that we and you didn't have. But guess what? The adults got the same pressure. Think about it. You got people that grew up in a world that didn't have social media that's now impressionable about what's going on on social media. They lost the human connection. So with everybody losing a human connection, they're so fucking caring about, listen, fuck you. You're not going to pay my bills. I don't care about what you think about me. I'm not... One of the major things is... People is using all these people, imaginary lives and all the shit they see on social media as a measuring stick to what they need to be and what they need to be doing. So it's killing people. It's killing them when it's just like, man, listen, they thinking too fucking much. That's all they're doing. And they keep looking at everybody else. Oh, well, this brand doing this or this brand doing that or this company doing this or this company. Which one of you motherfuckers is going to be is going to be the outliners or the outcasts and say, you know, I'm going a whole different direction. My marketing is going to be way different. We all got beverage companies, but how can I do some different marketing? What can I do that's different? what can I do to generate a month's worth of media, free media where news, everybody's going to talk about this story that I'm going to create around this beverage. Not, Oh, let me do the standard thing. We got a media buzz. We got to do this. We got to get on this platform. We got to be on a, you know, the floor at this, you know, at this arena and all this bullshit. No, what is you? What thing can you create? That's going to have the media talking about you for free for a month straight. What is it? Don't be scared to think different. Because a lot of time corporate don't allow you to think different. Think about this shit. We're having more meetings than we ever had in the history of life and less shit getting done. Everybody just want to meet the meat. Zoom came and got everybody want to keep having these fucking meetings about a bunch of dumb shit. You'll have 15 meetings for a marketing plan? Where the beverage at? Get somebody the beverage that know how to market, man. Let them fucking run around. Put a cameraman on them. That might be the best piece of PR that you fucking got. Best piece of marketing that you got out of all these big meetings y'all keep having with all these strategies and PR specialists and all that bullshit, man. Come on, man. It's because... It's because... You lose creativity when you have too much. Too much going on. You got too many ideas in the fucking room. It's too many opinions in the room. Yeah, and then it gets watered down. It's watered down because we try to cater to everybody, so we want everybody's opinion to go into this marketing plan. So we want to cater to everybody, so everybody's a little opinion is fucking it up. When there might be one person in the room that had a great idea, now the great idea is watered down. There's only 15% of the great idea now because they want to just test this and test it. Sometimes you just gotta stick with something that testing shit don't work all the time. Sometimes you just gotta go head in and make people believers. It's just like the song, right? Sometimes it takes a song to keep getting played enough to get in your head. You gotta keep hearing it on the radio. Over the years they convinced us to like songs. They convinced us to like products because the commercial kept playing or the music or the song kept playing to where as though we like it. Somebody, the average person, gets influenced by social media, they get influenced by the way it's supposed to be done, all this stuff, right? That's why the average person has a hard time being a creator, putting themselves out there. That's why the average person has a hard time being an entrepreneur, building something that's never been done before because they're trying to play by this fake playbook and they're trying to basically live the way that they think they're supposed to live. Like, you know, how do I say it? The framework, the idea that you have that I think actually ties into this very well is the idea of the fortified imagination. So this is it, like this is what I'm talking, so you've spoken about how because you went to prison, you protected your imagination. And fortified my imagination from life. See, life will kick your ass and life will wear down your imagination. It deteriorate your imagination from when you into adulthood to your 30. All that life would be kicking your ass, lost a job, heartbreak, all type of shit that would throw you off. Your parents are telling you you should do everything. Everybody is throwing you off. Everybody got an idea of what you're supposed to do. Your girl broke your fucking heart. You know, she got her heartbreak, whatever it may be. Real life fucked you up. I had to go through that. I was in prison. So my imagination was fortified. I still believe I could do shit when I was 17, when I'm 37. Yeah. Most people stop believing they could do shit that they thought that they could do when they were 17 by the time they get 25. And they get caught up in the thing of work a job till you're 60, retire, and then live happily ever after. Think about it, people stop dreaming. My ideas they had, them crews, that's why we always, if you notice, like I was watching the trailer, I was in the movies last night, I was watching the new trailer, The Jackass, and I was just loving it, I'm like, yes. And people wonder why they love Jackass, because you love Jackass because you see a group of adult men living the life of their kid, living out their childhood dreams as being them. Not often you see that, a lot of people can't do that. They let go of them ideas, so what they had to do, they gotta live through Johnny Knoxville and them, Steve-O. That's why a lot of shit, when we see a lot of people doing certain shit, whether it's a singer, whether it's an actor, whatever, whether it's a social media person, why you think they got a strong fan? Because there's a bunch of people living through them that can't live the life. That already abandoned their dreams, or they cut their own wings off. All you got is a bunch of wing clippers out here. People be like this, grabbing the scissors, cutting their wings. They don't believe they could fly out this joint. So it'd be like, fuck it, you know? And I'm a person that looks like, like I told you, 75 years. All of us are going to be out of this joint. I got to do shit. I got stuff I want to do. I got places I want to go. I got things I want to buy, acquire. So I ain't got time to be worrying about, oh, man, I'm going to die. Fuck it. You want me to try it? What's going to happen? How sad is that? You live your whole life through Instagram. Someone else's Instagram. Yep. That's what people do. I know it's what people do. They live their whole life through a fake Instagram too. Listen, man, you live in Miami. You know how many fake pages it is? Like people be right here taking pictures in cars and in condos and in mansions that's not theirs. creating this lifestyle, you got somebody on a what's name, like, oh my God, I'm not doing enough. I wish I would do more. And then not only is they doing all that shit, they doing all that, and they're able to make money off of selling products. They'll be living in a small... little apartment somewhere, a link in their bio, selling a bunch of digital or physical products, and they'll carry their whole life through, oh, damn, you know, might be a beautiful girl. She knows this dude that rent cars. She's driving around with his name in the car, gets you in the content. She's staying. She knows this guy that got Airbnb. She's going in the house shooting content like it's a house, in the kitchen making food and shit and all this. You're like, damn, she's living, telling you about business. Whole thing you just hitting the link in the bio. Then let me grab that. It's all fake. It's all fake. And someone else. Yes. Someone else living their whole life. Sort of like saying this is this is what I want. I want that. Oh my God. I want to move to Miami. Because you got to think about it. Everybody think Miami moving to Miami is a shitload of money. They think, oh my God, you need it. Man, you got people living in Miami, living in $1,500 apartments in little areas, man, and just having that. They just got, they're in close proximity to Miami lifestyle so they could go and shoot content all day. Man, listen, man. If you're a guy, just think about this. If you're a guy, you got no kids, no dependents. You move to Miami. You don't even need no car. All you need to do is be in hell of a shape. If you took the time to be ripped up, or if you're a woman, you got a great body, look beautiful. You could be living in a $1,500 apartment in close proximity to Miami and be doing workout stuff and be making a shitload of money. Linking your bio, selling programs, selling all type of products and be killing them. What fucks up people is that their worldview, the belief system, this is programmed. So they didn't have, you know, it's crazy. I've never, I've never once said that there's like a silver lining to prison, but a fortified imagination is a silver lining being removed from society and not having your worldview imposed by your parents, your peers, your guidance counselors, your teachers. But not just that, it's God. When you're tired, you go lay down and go to sleep. You can't do that in the free world. So not just that. Why do you think you see a lot of people come out of prison? They'd be like, you got to think about it. I'd be 50 in three years. I wouldn't have paid you at 47, dude. Think about it. I'd be 47 June 21st. Think about that. And I look a little rough because I'm not even shaved. When I got a fresh shave, you really need to be like. Or you look younger than me. Think about that. Think about that. Think about that. You know why? Scott, all them years when I was in prison, when I get tired, I go lock my cell door and go lay down in the middle of the day. Whenever I get tired, I got all the time. That's the only place in the world where you can do all the research you want to do. I can read all the books I need to read. I can write all my notes down. What? I go to work at a little job. While I'm at work in the kitchen, I'm sitting there reading a book. Like, think about it. I could watch all the shows. I could watch, get all the information. That's why I was in there soaking up Anthony Bardain, watching his whole, everything he ever put out. So it was like, think about this, Scott. Like, you could just do so much. You can't, like, you'll be out here. You might be tired in the middle of the day, but you still got to go to the gym. You still got to do that. Work your job. A dude in prison, get up in the morning, hit the yard, Anywhere he at in the jail, he could be working in the kitchen, he could be working in the warehouse all day. He just got his gloves in his pocket, just jumping there, shooting down to the ground doing push-ups all day. Working out all day. You know what I mean? He might work for two, three hours. Boss might send him, but we don't need you today. Go back to the yard again, work out again. I mean, go in there, eat some oatmeal, peanut butter, take a shower, lay down. While you at work in the day, he's laying down. Amp is a success story partner. Now, most people don't fall off their fitness routine because they're lazy. They fall off because life gets in the way. The gym is a 30 minute drive. Equipment takes over your living room. Some days you've got 20 minutes, not two hours. Amp fixes that. It is the smart home gym that actually looks good in your space. It's sleek. It's premium. Barely takes up any room. Here's how it works. There's one smart dial. that controls all the resistance. You twist it and the weight adjusts instantly. And that's your entire setup. You pick a workout five minutes or 60 and the app walks you through it step by step, like having a trainer right there with you. 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Cash App is a financial services platform, not a bank. Banking services provided by Cash App's bank partners. Bitcoin services provided by Block Inc. Brand. For additional information, see the Bitcoin disclosures at cash.app. slash legal slash podcast. When you were in prison, you took the chance to learn, to get all the information you needed to kill it when you got out of prison. And, like, I think you were creating content on contraband, cell phone, like, ahead of time and shit. And what's wild to me is people that are not in prison, They waste their days. They go to the job they hate. Most of them is in prison, though, because they're in prison in the cycle. See, in prison, you got the same cycle every day. You get up, go to breakfast. People out here are in the same cycle when they're in prison. But the thing about the thing that make them even more in prison is that they're in a free world and they're still not doing nothing. They're afraid to go after their dreams. They abandon their dreams. See, it's different when your dreams, you don't have access to your dreams because you're in prison. It's different. Pre-world, you got access to your dreams. And he still won't do nothing. Think about that. And that's their whole life. And they wake up when they're 60 and they realize that the whole life they've lived wasn't theirs and they've wasted everything and then they regret it. And then what do you do then? I mean, maybe 60, you can still do something about it, but God forbid you end up on your deathbed and your whole life you've just, you know, oh, I wanted to do that, but not yet, not yet. Or next year or the year after, or when we have more money or when I have more time. You play that excuse enough, it's like your whole life is gone. You're done. This is going to be... a hard question to figure out and unpack, but maybe you have an answer. Hopefully when somebody is in the prison of their own mind and their own routine, and the way that they look at life was what their parents told them life should be, or they said, go, you know, go to school, go to high school, go to college, get a job. Like that's what life is. You go work your job. It's okay. You hate it though. And you're unfulfilled and you're unhappy, but that's the only life you've ever known. It's what your parents have. Okay. how do you get your, the metaphor you said, how do you get your wings back? How do you get your creativity? How do you go back to the, I don't know what it is, like the version of you that's a kid that thinks anything's possible because that's the version of you that you have to find to go take the chance and go take the risk. It's hard for some people because they've been programmed too fucking long. Their parents programmed them, society programmed them, their community programmed them because everybody's thinking in a safe manner because, Let me just say this. You got God and you got marketing. It's to them, the two most powerful things in this world. God and right up under God is marketing. Everything that you believe was marketed to you, even a guy that you believe in was marketed to you. Think about that. So. The life that this perfect, safe life was marketed to you by your parents. It was marketed to you by your community. It was marketed to you by the people in school that this is what you're supposed to do. This is safe. The only people that don't go for that shit is the people, the outsiders. They say, now I'm doing my own thing. Like, who would think that somebody could start a Facebook and go to the next level? The whole thing is just go to college, get your degree, and go work for the rest of your life. Think about that shit. So you got to break out of that mentality of the programming. And a lot of times the family programming fuck you up. Because I can't see you doing better than me. You think it's what families say to their kids? No, it's in their minds sometimes. This is a safe route for you. But for my kid to sit there in a crib on the computer and wind up becoming a billionaire, I'll make hundreds of millions of dollars. No. Just go to school, be a doctor or a lawyer. That's the safe route. Don't sit in the room on the computer with you and your friends and come up with this great idea of this app. So in order for you to get out of that, you know, to get your wings back, You got to get away from the people that you got to stop listening to the people that's programming you based off of their their life. I had a friend. I'm going to tell you this deep story. Right. Friend of mine. He come up with an idea. Unbelievable idea. Put all this time and energy. Had a blueprint. Had the money. Had everything to go. I don't see him for like a week or two. I'd say I'm doing I'm ready. I say, all right, go. You got it. He come to me about a week and some change later. I say, yeah, well, I'm a thing. I'm a hold off on that. Right. I said, for what? You know, I was having a conversation with my mom and boom, boom, boom. And I said, listen, man, can I, you know, cause I'm like a comedian. I said, can I be honest with you? See, I see your mom's a fucking hater, man. I said, why is you talking to your mom about business when she worked in them people were at factory for 30 years? She don't know nothing about business, man. What we do is business and love is two different things. So a lot of times when we ask somebody for information, are we taking opinions from people that we love about business? It's like water and wine. It don't mix. Did I say that right? Is it water and wine, is that mixed? Water and oil. Water and oil. You see what I'm saying? I get a little crazy, because I'm crazy motherfucker. You drink too much water. I have to drink this wine, you should have some water. No, I drink too much water. I've never drunk in my life. Really good for you. I've never smoked a day in my life. So, but my whole thing is like this. My whole thing is like this, Scott. Why is I'm talking to you about business when you never even had enough heart to start a business? Why do your opinion matter? Your opinion matter what matters of family stuff, maybe regular shit. But I'm not talking to my I'm not talking to nobody in my family or anybody about no business, man. That ain't do business on this level. You can't give me no advice. I love you. But love and business is two different things. Love and business is different. That's why a lot of times it don't work. Oh, I love you. Let me let you start this business. No, whoa, whoa. Whoa, it ain't got nothing to do with business. And that's where a lot of people mess up at. People have a hard time because they respect their parents. The parents love the kids. The kid wants to listen to the parent about, to your point, something they've never done before. The parent wants the kid to be safe. And it fucks up the kid's life. It fucks up the kid's life because it stops the kid from taking risks, taking chances. And the worst part is the parent doesn't even consciously know what they're doing. No. They're just saying, I love you. And some people don't know this world. They operate with fear based off a different world that they came up in. And they're giving you information based off of the lack of opportunities they had, not of the opportunities that's available today. You got a fucking satellite in your pocket, a computer in your pocket. And you're telling me some, you're giving me dinosaur information. And that information don't apply today. Yes to you, no to them. This is your new book coming out. Well, it'll be out when this drops. Available now. Everywhere books are sold. Available now everywhere. Why is that title so important to you? Because so many people is so comfortable with saying yes to everybody else that they forgot to say yes to themselves. Think about it. Once you can lock in with no. That's why it's called, you know, I mean, the discipline of saying no and the freedom that follows. Once you get like a footnote, your world open up. Because now you save a lot of time. You're my friend, Scott. You say, damn, why don't I want you to come be on the show this, that, that. Scott, I'm going to figure out a date. Let me just put it together. I could have just said no. If I said no, that shit did. Right then and there, I ain't got to keep care. We ain't got to go back and forth for a month, two months. I ain't got to waste time when you call me ducking your car and all this shit. No, I don't want to get on it right now. That's it. No, I don't want to go to the party with you this week, Scott. No, I ain't got no money for you to borrow. No, I can't post you on Instagram. No, whatever it may be, just say it. Why are people so scared of saying no? Because they don't want to, people want everybody to fucking like them, man. Everybody don't like you anyway. The fuck, they be playing like they like you. Everybody that you might know got a reason, it's always some dumb shit, so it don't matter anyway. Everybody not gonna like you, and the people that you need to like you, they gonna be the people that gonna give you the opportunity. And they like you because of your work. Damn, man, I want to do something with your podcast. You got great numbers, man. I got an opportunity for you. Them the people that you don't know, they're going to like you. That's all that fucking matter. Like, come on, man. When I first read this book, it meant a lot to me because I am such a people pleaser. I say yes to everything. No, no, you've done. Listen, man. I'll tell you something. You're going to get fucked your whole life. You keep telling yes to everybody. They're going to fuck you. I'm telling you to the ground. Well, I have learned. I have learned. And I have boundaries. And I've said no to a lot now. But that took a lot for me to learn how to do that. That was like uncomfortable for me. I'm sure it's like uncomfortable for most people. That was super uncomfortable for me. To say no to things that didn't serve me. To say no without giving an excuse or a reason. That's very difficult for me. But then you realize that you're spinning your wheels. You're not going anywhere in life if you say yes to everything. So... I don't even know how I did it. I think I just did it by over time realizing that I value my own career and my own life and I wanna do my best version of myself while I have like my time on this earth. And I can't do that if I'm saying yes to everyone else all the time. Think about that. Yes to, why? Why? Think about it. We're so scared. And the thing is, people respect me more when I focus on the shit that is important to me. And like, no, this is not serving me right now. Yeah, without a benefit. Yeah, because then you're a serious person. You're a serious person. Were you always like this? Or were you a people pleaser at some point? No, I don't believe I was a people pleaser. I did a lot for people, but I just be in my own world. And I understand the importance, not just of saying no, the importance of limited access. Too much access, you know, breeds disrespect. And it devalues you. When you're just everywhere for everybody. I'm big on that. What do you say to somebody who's just starting in their career in their life and they want to say yes to get more opportunity? How do you know when to say no to yes? Don't give you more opportunity. No, give you more opportunity. Let me explain something to you. You're doing your thing with your podcast right now, right? I don't know about no partnerships. I don't know about none of that. You piping hot. So you're doing say, say you're doing 2 million downloads a fucking month. I'm in a week. Now, you know, too many downloads a week is a lot. Too many. Everybody coming at you. Nah. Nah. Nah, I'm okay. Not right now. You saying no for a month. 60 days after that, the offer is going to be 10 times 10x. because they just can't believe you saying no. And all these different entities is battling because they like, it's going to be everything. It's a battle amongst them. Now you're dealing with the ego. You're dealing with, you know, how are you going to tell me? No, you're dealing with all this shit. Think about that. So now it's like, no, I'm okay. It's a few days, man. But if you were to jump, you wouldn't have got your true value. One of the lines in the book is your greatest limitation is your hesitation, not your circumstances. Explain that. Explain that idea to me. Your hesitation, not your circumstances. So you're saying like you have all the opportunity in the world, but you don't go after the right shit that serves you. That's the hesitation to pull the trigger. That's the, I got to have it right. I got to have the right cameras. I got to shut up. Pull the trigger on that shit, man. Shoot it with your phone. You know what's crazy? When you think about saying yes to yourself, when you hesitate, when you hedge, when you come up with excuses, you're basically self-sabotaging. It's the opposite. It's like you're saying no to yourself and yes to everyone else because you don't trust yourself. Why do you hate motivation? It's not that I hate it. It's just that it's not. Motivation is momentary. Motivation is when a game come on and everybody in there cheering them on. Yeah, yeah. What's your team? What team do you like? Blue Jays? It's going to be. Well, yeah. For baseball, yeah. I mean, I'm a hockey player. It's going to be like the Maple Leafs. All right. See, I'm Philly. So Flyers, right? So you like the Maple Leafs. When the players is on the ice and they getting busy and the fans are cheering, that's motivation when nobody's around and they in the weight room and they working out and they doing it, that's discipline. But without that discipline, that motivation to having a crowd cheer for you is not even there, but that's only momentarily. Think about it. How many games are high? How many hockey games do they play a season? I don't know. I'm talking about a lot, a lot, a lot, not as much as baseball, a lot more in football, but how much training do it takes to play them games? A lot. It took years for them. It took their whole life for them to get to that level at the NHL. That was the discipline. Every time that they step on the ice, that's just the motivation to cheer. Motivated to win the chip and all that. But that real life, every day, that's the discipline. Odoo is a success story partner. Now, before I say anything else, just let me get the pronunciation right. Because they told me that like five times I need to get this right. It is Odoo. Oh, do. Here's why I actually care about this one. A few years ago, I was running my company with a video editor, one city, a designer in another city at a VA overseas. Every Friday night, I was logging into three different platforms to pay them. It was different fees, different invoice formats, a Google sheet. I was updating at midnight to track who got what that was my payroll. Odoo is a platform I wish I'd had five years ago. It's not a tool. It's basically an operating system for a business. Accounting, invoicing, project management, inventory, HR. There are over 45 applications, all connected, all running on one platform. And here's the part that got me. The same platform that runs your books can also build your website, e-commerce signatures, the whole stack. It's one login, one source of truth. And the kicker is that the first app is free for life. Unlimited users, hosting included. And after that, one subscription unlocks everything else. So if you are stitching six tabs together to run your company, like I think most of us are sometimes, just go look at this thing. Odoo.com, start with one free app. Huel is a success story partner. Now, I'll be honest with you. I am terrible at eating well when my schedule gets packed. I'll look up. It's 2 in the afternoon. I haven't even had a real meal. And then I'm just useless for the rest of the day because I'm hitting a wall. So I started keeping Huel around. It's been an absolute game changer. They just launched into Target stores nationwide, which is huge. You can walk right into your local Target right now. Grab the Black Edition ready to drink and the Daily Greens ready to drink. The Black Edition, this is a full meal, 35 grams of protein, 27 essential vitamins and minerals, no artificial sweeteners, gluten-free, and it's under five bucks. I grab one of these in between recordings, done, I'm good for two hours. And the Daily Greens is more of a health thing. 42 vitamins, minerals, and superfoods in one bottle. It's developed by a registered nutritionist, 25 calories, four grams of fiber, and one gram of sugar. I'll have one first thing in the morning. It's the easiest win of my day. Now, 15% off for new customers. Use my code Scott at Huel.com slash Scott and do the post checkout survey. It helps to show. Go to Huel.com slash Scott, code Scott. HubSpot is a success story partner. Now, customers are using traditional search less and less to find the businesses they want to buy from. Now, when a buyer or a customer asks AI for a solution like yours, does your business come up? They're looking for a product. They're looking for a service and they're going into some AI chat tool and they're saying, hey, help me find the best one. If your company isn't showing up, you're missing out. And most companies have no idea if their business is showing up or even how to show up. And by the time they figure it out, they've already lost a deal to somebody that figured out AI. This is what AEO is. Answer Engine Optimization. HubSpot AEO helps you show up in those moments with the right answers that your buyers and your customers are looking for. It could be before the first click, before the first form fill. That's the moment HubSpot AEO is built for. So check out HubSpot.com to learn more about AEO. HubSpot is the agentic customer platform for growing businesses. Hostinger is a success story partner. And look, with entrepreneurs, I see this constantly. someone's got a great idea, a real idea, and they just never start. And it's almost never the idea that stops them. It's the setup, right? You sit down, ready to finally build the thing. And then you're nine tabs deep trying to figure out which website builder, which domain, what to do about email, and then Three hours later, there's nothing live and you've lost a spark. Hostinger takes all of that off your plate. It's the affordable all in one place to actually get your idea online. You tell it what you want, or you just show it a screenshot and the AI builds a real first version of your site in a couple minutes, your domain, the site, your business email, all in one account. So you're not duct taping five different tools together and hoping it works. And it's priced low enough. Then money isn't the excuse anymore. So if you've got something sitting in your notes app right now, trust me, it's way easier to start than you think. Go to hostinger.com slash success and use code success for 20% off. That's hostinger.com slash success, code success. So when somebody's starting something new, they're starting to post on social media, starting a podcast, starting a business, they get super hyped about the idea. I guess I want to fucking do this. Like, let's go. How do they build that discipline from day one so they don't burn out? Because you know the stats on podcasting. It's like, you know, like whatever, 95% of businesses fail. If you post more than 10 podcast episodes, you're in like the top 1% of podcasts. Like these are like the stats are ridiculous. Like obviously people are, they're betting on motivation. This show we've done over a thousand episodes posted like, you know, I mean, you've, you've done thousands of pieces of content, thousands of pieces of content, like it just wraps. So discipline is what wins. How do you build that from the get go? So you don't depend too much on motivation. You gotta know why you're in it and you gotta like what you're doing, you gotta get excited about what you're doing and it's different things. Maybe money, maybe attention. You gotta find what excites you about it. And that's going to keep you locked in. What gives you energy about the thing? Mm-hmm. That's what it's all about. What gives you that energy? What gives you that push? Like, some people just love to see themselves on the fucking coming down Instagram. What gives you energy? I believe, like, my energy come from... I'm going after this place where I want to get shit done so I go and rest. Explain. What do you mean? That's the energy. To knock this shit out. Because I believe in, like, three and nine. So in three months, I'm trying to knock out enough shit that carried me for the whole year. Book, TV shows, clothing line, sneakers. I'm doing a bunch of shit in a three-month time span. If I say I got 90 days to get all this shit done in this world, me and my manager sit there, me and Des figured all this shit out. I need all this shit done. If I get these books done, We get these TV shows shot. We get the sneak designs done, send it to the manufacturer. This is how a year going to look. That's the key. Because I like to chill back and chill. I like to be at a nice place. Wherever I'm going here to ride my bike, walk, run, relax, Scottsdale, here, wherever I'm at. So how do you do, like the whole thing is to three to nine. It's about three to nine. Three months locked in doing anything you want to do so the nine can be smooth for you. Just imagine this. Just imagine you took three months. How often do you drop your episodes once a week? Doesn't matter if you took three months and you just went crazy. You put together a bunch of topics to talk about. How long? What's the shortest you can shoot your show for? I'm usually an interview is like an hour, hour and a half. Or on my own, I do like 15 minutes. I do a 15 minute solo. Peep this. Say if you said this, in this three months, I'm going to do 100 half an hour shows. Think about that. 100 half an hour shows. And I'm going to do 25 guest shows in three months. Just think about that. I know I am. It's a crazy idea for me. Now, this is why. If you do 100 half an hour in each half an hour show, it's talking about one topic. One might be about discipline. One might be about eating. One might be about the workout. One might be about screen time. You find these topics, unique topics. You could do however you could do the research. Right. And then you get 25 interviews. Right. It's only 52 weeks in a year. So you can say, I'm going to give you a, even, even every week I'm a double up and give you two shows, one half an hour joint, boom, without one and one with the worst name, however, or you could do however you want, but you'll have a hundred and you're having 10 and 25 shows episodes in three months. Now you can live the rest of your life. Any other time you'll pop in, if it's something occurring and what you do is you don't deal with time sensitive information. You ain't got to talk about current shit and your life going to change. Cause all you do is you want to set your shit to be dropped and you cool. Now you go live your life. You know what? So super ambitious people, a lot of people that listen to this show, they're trying to build something, creators, whatever entrepreneurs, what they do is they feel like they're, if they don't, if they have downtime in their day, they feel like they're unproductive or they're lazy. Let me tell you something. All that super work, don't stop, grind, grind, that's bullshit. That's stupid. That's stupid. When I'm tired, I'm going to sleep. I ain't trying to push through shit. I'm going to go lay down. That's the whole point, because when you get these batches of spurts of energy, get work done and just go chill, but it's like, I'm laying down and that's how I look at it. Like I ain't going through all this shit. Now everybody going crazy. No, I ain't doing that. People almost look like a busyness is like, they confuse busyness with getting shit actually done. They ain't got nothing to do with it. Yeah. Ain't got nothing to do with it. You gotta be able to just really make shit happen. Is you really making shit happen or is you just busy to be busy? A lot of people are busy to be busy. Thank you. How do you decide what to work on? How do you decide the things to put in those three months? It's the things that I enjoy. You know what I mean? It's the things I enjoy. And then, you know, my partner does. She'd be having ideas of what direction we should go into, you know. So it's about that, like sitting down and saying, oh, we got to do this, this, this. And then just having it drop all through the year. You know? So it's like, you're real crazy. You don't even put boundaries. You don't even put boundaries on like your relations, but you put boundaries on your life. Mm-hmm. Because I want to be, like, man, I love going to lay down, man. I don't think people understand how important laying down is, man. I don't think so either. Not for people, because there's two kinds of people, right, that we're talking to. We're talking to people that were, like, hesitant to start. But then, like, once they get over that fear, then they're like, fuck, I've started. Like, now I'm betting on myself. And now I can't slow down. Now I can't chill out. That's a thought. It's not good, but that's a thought that a lot of people have. And then they're like, they turn from this person that took a bet on themselves and like, oh, now I got to, like, build this business or make this podcast work to feed my family, pay my mortgage, pay my rent. So it's like, what else can I do? How many more hours can I, this is where hustle culture came from. It's people thinking that that's what it takes to build a business or to build a audience, whatever. I seen people, you know, everybody body different. I see people be in the gym every day out here. Then I was in prison. See dudes, man, get out there three times a week, pushups, sit-ups, dips, and be ripped the fuck up. And maintain it. Then you see people want to be in the gym every day, drinking all type of shit. I don't know what it is. Smoothies, this, mixtures and drinks and concoctions. It's like, come on, man. I seen dudes eat oatmeal and peanut butter, man. Be big and be living 500 pounds and shit, all this. So it's like, I think it's the mind. It's the mindset. But rest, nothing is more powerful than rest. Because think about when you get a good sleep, how you wake up feeling. Amazing. Nothing on this planet is better than a good rest. Not a massage. Because think about it. The massage be like momentarily. After you get up and walk away. That shit over with. It's only good when you're there. But when you get a good rest. And you wake up. And you just laying in that soft bed. No, no. After you take a shower. After you worked out there. Whatever. And then get in that fresh bed. And go to nothing match that. You know, it's funny because everyone's trying to figure out the, the hack to, to do more, to be, to be sharper, to be smarter. You know, you listen to people, they're talking about peptides and nootropics and caffeine and all this shit. And, and I never feel better than when I just sleep like a full night. Go to bed, go to bed eight o'clock. Why do people overcomplicate life so much? Because they told to by everybody on social media. Everybody telling them shit all day. You gotta take this pill, you gotta drink this beverage, you gotta do this, you gotta do that. Everybody telling you how to live your life every day. Most of it is bullshit, man. You know what's best for you. How do you unlearn shit? You're programmed your whole life. Hard time. That's not the answer for everybody, dude. That can't be the answer for everybody. What makes you unlearn shit is when that alarm clock come on because some real shit didn't happen. Because most adults, they ain't trying to... A lot of people stuck. Some people, like sometimes with the younger people, they still got time because they still developing. Well, older people, they be stuck in their ways. You can't tell some older people shit. They be like, man, get the fuck out of here. So it's like, young people, they the ones. People have to be influenced in a better way. It's crazy because social media has so much information on it. But most people on social media have an angle. So say you want better health advice, right? You can learn a lot about how to work out on social media, how to eat right, but then you have to understand that the people, like a lot of people on social media have an angle too. So they're all trying to push an idea on you, whether or not it's this kind of workout or this kind of diet. So it's like, you have to be discerning. You have to filter through all the bullshit, which is the hardest thing. Like social media is like the most powerful tool and also the most toxic at the same time. It's like everybody got an idea of what you need to do. And like sometimes when it comes to healthy stuff, Find a friendly friend that's a doctor or something. They got a lot of information. One idea that you have that I think is powerful. The idea is I was a millionaire before I was a millionaire. Man, you gotta be like that. You gotta go. But that's in every part of life. You wanna be healthy, I'm healthy before I'm healthy. Listen, you gotta go inside the Lamborghini dealer. when you broke living in that one-bedroom apartment and go test drive that motherfucking Lamborghini. You got to go, call a real estate agent, go to that motherfucking condo overlooking the city and go do a tour in there before you can really pay for that shit. I done that shit. I done it. I was going in motherfucking condos, doing walkthroughs and shit. Tell me, yeah, I could put my paint in here, my couch here. I ain't even had no paint on the couch. They listening to me like, yeah, this would be a nice location. Do you think, because I got a big paint in this what's name, do you think I should put it here or there? And I'm really thinking about the shit I'm going to have. I'm not thinking about it. She's talking to me like, yeah, that's going to look great. And I'd be like, I'm going to give you a call. You would call me. I'd be waiting for your call. We could put the what's name in. I'd go to the next builder. I had to set like two, three up a day. You force yourself. You force yourself to live that life before you had it. Man, you got to. Ain't nobody else going to force you to live it. You got to live inside the life that you want before you get the life. You got to convince yourself, man. You really got to be crazy. You ever heard this term about being delusional? That's what it takes. You got to be crazy. You got to really believe in it because a lot of people are going to tell you they can't. They're going to try to put the insecurities and shortcomings on you. No, you can't do that. What makes you think? All right, shut up. Watch me. Not many people thought I was crazy. That should be your next book. Shut up. Watch me. Shut up. Watch me. Yeah, I might do that. Shut up. Watch me. That's a good title. No, but seriously, so you're coming out of jail. Everyone's betting against you at this point. Oh, man. That's a good thing. Because I'm looking at everybody like, I gave y'all a 20-year hit start. And I'm looking at everybody like, y'all scared out here. Y'all more in jail than I was ever in jail. Because I'm coming home like a foreigner. I feel like I'm a foreigner coming to America. And I'm looking at America like, oh, my God, the land of opportunity. Y'all don't see what's going on. I always looked at myself as a foreigner. So I'm like, I'm going to destroy this shit. You know, I'm like, I'm going to destroy it. And that's what I did. Because everybody was, like you said, everybody betting against me, worrying about me. I'm like, y'all should be, y'all should have been worrying about yourself. Y'all been out here this whole time, and y'all ain't do shit. fuck you worrying about me for you should be mad at yourself or critiquing yourself y'all been in the free world all this time y'all ain't do shit that is crazy if you think about it y'all ain't do shit i gave y'all 20 year here to start y'all ain't do shit all right cool watch this that's why i'll be worrying about people people are not gonna get in your way nobody's gonna jump in front of you when you got an idea all they're gonna do is go right in the corner go right in the little bed at night And be wrapped up in their bed under the blanket on the phone with a screen in their face looking at somebody else's life. Wasting their life away. Yep. Why did T.D. Jakes challenge you to clap for yourself? T.D. Jakes told me something, man. T.D. Jakes was like he was on the stage having a heart attack, man. And he was trying to let the crowd know that he was all right instead of worrying about his life. He said, man, we never clap for ourself. We always helping each other, we always helping people. I'm worrying about it, but we never clap for ourself. So he said, Walo, make sure you clap for yourself. And I never heard nobody tell me that. So that was major, you know? That was major for him to tell me that at that time. Cause I was just like. Do you feel like you do clap for yourself enough? No, I think it's tough. You know, I think it's because you're super ambitious. You're trying to like, you know, do things that have never been done before. Like any entrepreneur, you are an entrepreneur. Your creators are entrepreneurs. Same difference. But it's like you achieve something and you work so hard towards it, but then your goalposts move and you want to achieve the next thing and you never go back and look at how far you've come. I think that's classic. I think that's classic. I think it's dangerous because you don't realize how incredible you are. Yeah, you won't. You get caught up. Yeah, I felt that before too. You look at how far you've come and you're like, oh, like, bro, I'm podcast content speaking on stage. It is. It really is. If you think about where you started, it's absolutely crazy. But that's wisdom. Well, TD Jakes is good, but clap for yourself more often. I wish more people would. I wish more people would. It's real. So fast forward to today. I want to lean into this clapping for yourself because, again, you're going back to... I don't want to go into all the details because people have heard your story before, but 1997, like the night before that armed robbery, what do you tell that 17-year-old version of you? It's hard to tell him what to do at that time, but time will be in your favor. And it was. It's that time that really helped. I didn't know it was, but that helped, you know? I ain't gonna tell you don't do it because prison saved my life. Everything you went through brought you to where you are today. Yeah, brought me to this level, to where it's though, I have the knowledge itself to be able to say yes to me now in a powerful way and no to them. No to the idea of, in so many different ways, like, all right, prime example. When you look at this book, You see that? Coaches last longer than the players. In most areas of life, the coach held last. The players think about it. Phil Jackson at MJ and Kobe, icons in their own right, but while their playing careers at a time limit, Phil's influence stretched decades beyond theirs. So in my world, I deal with a lot of players, athletes, artists, public figures. While many shine bright in their moment, few know how to transition. They don't know how to go from being in the spotlight to guiding it. It's a stuck in the identity of the player, not realizing that the legacy is built in the coaching phase. Everyone gets a moment, but only some learn how to stretch that moment into a movement. Those who evolve from performer to strategist, from talent to leader, are the ones who last. History proves it. The players entertain, the coaches endure. Choose your next position wisely. Think about that. That's what made this book. This is the line, eh? Stop looking for people to believe in what you want for yourself. That faith you're chasing starts inside. So this is what it's all about. Think about that. Tell me something though, that, that idea about transitioning from player to coach. That's a very important thing and that's what I'm doing myself. I was gonna ask you, that means something to you. Yeah, yeah. But why is that where you're at in your life right now? Because, well I tell you, I like to go ahead and go to sleep. I love the idea of laziness driving success. Yeah, because I'm gonna get back to going laying down. I wanna go somewhere, I'm gonna be out in Scottsdale for two weeks. I love Scottsdale. Listen, Scott just was out there, had to rent a car drove to Sedona. Throw the Sedona right and was up there with the Devil's Bridge, all that stuff. I'm talking about man, the hiking was just unbelievable. I was drenched, right? I was to the point where though, I forgot my water, man. I thought I was gonna pull over on the side of the road, piss in my hand and drink that shit, man. It's dangerous, it gets hot. It's dangerous. You know people die. See, that's what I'm saying. Yeah, people die. Last time I was, I love Scottsdale. I have friends there that go often. But last time I was there, there was an influencer that died from not preparing. And she was like a, It was, it was, all of her content was hiking. That's all of her content. For some reason, she fucked up somehow. Very sad. And she passed away because it was too hot. She was on the trails. Yeah, it's dangerous. Never again. Yeah. That nature doesn't mess around. Anyway, sorry. You were in Sedona. And I drew there and I just was hiking and this shit was like, that's what I like. To be able to get the work done so I can have time where I can just live my life is everything. That's what it's really about. Thank you for saying this because too many people forget why they started. Man, I'm trying to get back to the crib. I'm trying to get back to that good hotel. You know that? You know, I think about, like me, I think about all the hotels that I go to around the country, around the world. Like, that's what it's about. Like, no matter. Like, I'm happy when I get my work done so I can go rest. I don't care what nobody else talking about. So I'm cool with that. You know, people that look at some of these big, big entrepreneurs, they'll look at like a billionaire. They'll be like, well, I want to be a billionaire. It's good to have big dreams. It's not an issue. But the thing is, somebody to reach that level... The priorities they have are not what the average person wants to have. The average person wants to have a good life, wants to be comfortable, safe, have family, have kids, whatever the goal is, go on trips, but not be so obsessed with work that that's everything. Let me explain something to you. Some of the people with the greatest lives, I was talking to this young kid one day, 24, by herself, no kids, had a nice little apartment, nice gig, and I was like, you got it made. It's like, no, I don't got it. More money, more problems. More money, more bills. More money, more responsibilities. More money, more acts. You got it good. You just don't understand. Enjoy where you at right now, I'm telling you. I said, enjoy it, man. He's like, no, I'm just telling you, man. Like, you got a great life. You know, it's all about the decisions that you make of where you gonna go, where you not gonna go. I was on this treadmill for a minute and I took a step back. And I'm like, life is going very well. I can work unlimited hours if I'm not careful. But that's not what I want. No. Bro, you want to enjoy Miami. 100%. Bro, I built the studio beside my house. So you go right there and go to the studio? 100%. I don't want to be dealing with Miami traffic. You know Miami traffic. This is not because I can't get a commercial space like, you know, 30 minutes away. That's stupid. Why get one where you got this right here? Why add another bill to you? Why I had 30 more minutes of my life both ways, an hour, every time I wanna record. But people don't think like, how do I architect the life I actually wanna live? So they start, they get on this treadmill, the goalposts keep moving and it's like, oh, more money, more money, more money. Oh, you know what, now I have more money. I have more money than I ever thought I'd have when I was like 20 years old. But then you're like, oh, look at all my friends. Now they have even more money than me. So let me go build another company or make another 5 million, 10 million, or I wanna sell a company for 100 million. You know what, I have friends that, I mean, cause I have a lot of entrepreneurs on this podcast that have sold companies for over 50 million, over a hundred million. I've had billionaires on this show. and in their group there's people that are richer, richer, more successful. Like, I mean, it never ends, but they're still playing the game. But you know these people too. Yeah, I'm cool. Like me, I don't, like, like my whole thing is in three years when I turned 50, No way, I want to wear that other half of my life. I just want to chill, be just grateful. God forbid you do so much work, you actually look 50. Bro, you look like you're like 30 years old. Yeah. Good for you. Yeah. But I'm getting up out of there. I'm getting away. Like I ain't be bringing around, I don't got time for that shit. Let me just explain something to you. After a while, you max out. You max out on the car. You max out on the women. You max out on the things that make you feel. The Rolexes, the APs, the Lamborghinis. There's only so many of that you can do. To where the shit don't make no sense no more. It don't even matter no more. Then what? How much money do you really fucking need to maintain? Like, think about it. Is it $10 million? Is it $15? Is it $5? After taxes, if you got, after taxes, you got 25 million, what the fuck else is you doing? What else do you need? Like, like real life, your house paid for, you got a nice, you got 25 million in the bank. What the fuck do you need after that? But people keep pushing. You can preserve your life to live longer. You can live off the interest. And you can eat healthy. You can be getting masseuse three times a week. You can get a full-time masseuse. Don't want no money. Pay them monthly. Listen, come through. After that, shower and just relax. And just remove stress. Only pick up your phone twice a week. watch documentaries, listen to audio books, chef making you all type of sliced fruits and great meals. You know what type of life that is? And you just shut down. Like you got this right now, you just build a space. No phones allowed. You know what I mean? You're letting anybody know. These are the only days you can call me where I answer my phone. Tuesdays and maybe Thursdays. Other than that, my phone was off. Everything is taken care of. You know how great that'll be? That's what I'm chasing. I don't care what nobody else is doing. When we all die, the money, what are you going to do with the money? And when we die, I'm going to be all right because I already like sleeping anyway. It's not that deep. So my whole thing is why I'm here. 50, I'm out. I'm going to sit there at an unbelievable masseuse, at an unbelievable chef, and I'm going to have a space, no phones, no nothing. And I'm going to have somebody just curate hundreds of documentaries. I'm going to just watch them, big screen TV, lay on the couch, go to sleep, my blanket on there. That's all I'm going to do. Get up in the morning, do my calisthenics, my walks, my runs, and just chill. That's it. That's all I need. What's your advice for somebody who is on the treadmill, who they're listening to you right now. And they just had this moment where like, fuck, like, I don't even need the life that I'm building anymore. I just feel like I have to because I was reprogrammed. I was programmed to believe I got to live this life because I want to keep up with anybody else's living the life. I want to keep up with the cars. How do you, how do you deprogram that person? Man. They gotta want it. They gotta be able to deprogram themselves. Cause they gotta say to themselves, damn, this show might hit them or something else might hit them. To say, hold up, it's not that deep. It's not that deep. That's why you see a lot of these dudes, they be looking like they're a hundred years old. I mean, they're high off coffee and whatever else shit they got. It's a lot, you know? So it's like, they gotta want that. I want what I want for me. They might don't want that. I was listening to some podcasts that you were on before and TI called you. In the fatigable, which is like the funniest word I've ever heard for somebody that actually has unlimited energy. But it's funny because you only have unlimited energy for things that serve the goal of you finally architecting a life where you can chill. So like this is the, this is the, this is what's incredible about two ideas being true at the same time, right? You put a hundred percent of yourself towards the things that will create a life where you can actually chill the fuck out. And I think that people don't get that two things can be true. I have to put 100% of my life, 100% of my energy towards everything forever. Or that's too much for me. I'm not even going to try to go after it. It's like people are too much in the extreme. I'm just trying to. Well, you've done really, really well. is you've done what everybody should do, which is you figured out seasons of your life. This is a season where I'm going all in, but then there's like an end. You have a date, you have a date to it. But you know how rare that is? People don't have end dates to hustle and to building. They don't have end dates to anything. They don't have end dates to mediocre. They don't have end dates to nine to five job. They don't have end dates to building. Like they start when they're 20 and then they just do that thing for forever. And they never switch seasons. Mine is six, 21, 29. It's over. Six, 21, 29. It's my birthday. June 21st, 29. I'm walking away. Charlemagne Lagarde said that you are the generational curse breaker. Yeah. Do you believe that you are a generational curse breaker? I guess, you know, you say, yeah, you could break, you could break it. You could do it. But some people you gotta be accountable though. You gotta be accountable. What do you mean by that? You gotta know where you are in life in order to break the curse and be able to accept that. And be able to accept the fact, the part that you played about where you at in life. When you look back, you said that you wouldn't change anything that happened in your life. Because that's what created who you are. Yeah. Fine, that makes a ton of sense. But say you could just pass on one lesson that you've learned over your entire life. The most important lesson, say everything else that you've taught or learned, you can't carry any of that with you. Like one lesson you pass on to your kids, the next generation, what is that lesson? The sooner you don't give a fuck, the better your life gonna be. The sooner you identify and activate your fucking button is over, the life gonna be way smoother. That's the most hardest thing for people. They care too fucking much about people, opinions that don't matter. That's the thing. They care too much about shit that don't matter. Working people. I mean, so yes to you, no to them. You get that book anywhere. You can get books. Anywhere books are sold. Go get it right now. Go get it right now. Get your copy. Wallow267 on Instagram and everywhere else. Yes, everywhere. Why 267? That was my prison number. My prison number was DG2670. I wanted to take that number with me and add it to my name so I could remember where I came from and where I ain't going back to. Also, somebody had my name on social media, WALO. So I had to put the 267 on there. And just so happened, 267. It's the area cool from Philly, too. You've gone through many seasons in your life. Mm-hmm. You've been in the prison season in the... now free season in the building and building a business and influencer season. And you sort of talked about all these before, like who you are, what you do, what you stand for and who you were at different points in your life. What's the version of you that people don't know about yet? What's the thing that you care about the most that you haven't spoken about on a podcast? Love. Um, That's like the thing I ain't speak about the most, but that's something that I care about a lot. Being in love and loving those that love me. Why don't you speak about it? No, because it never, it never was a question that get brought up. You know what I'm saying? So it was like, I think that's just like not, not going into detail, but I just think that's, that's very important. Having people that love you, unconditionally and people that you love unconditionally and, uh, being there for you and you being there for them. That's major.