Lessons - Tony Robbins' Business Partner on How to Shortcut 10 Years of Growth Into One | Dean Graziosi - Co-Founder of Mastermind.com

In this lessons episode, discover why self-education is rapidly challenging traditional approaches to learning and career growth. Understand how specialized knowledge can accelerate results. Explore why masterminds and like-minded communities create powerful learning advantages and uncover how turning experience into practical value can open new entrepreneurial opportunities. So I have opinions about traditional MBA and traditional school. And when I went to university or college called university in Canada, they taught you, you know, how to learn and how to, you know, engage in new ideas and that was great, but it didn't really give me a lot of tactical and that's my issue with MBAs. And that's my issue with sort of legacy education. I have a very strong feeling about legacy education. Um, but, Why do more people still subscribe to legacy education where not all professors, but say, pick a number, 80, 90% of professors haven't built a business in their entire life versus learning from people who have literally built a business, own a P&L, have hired somebody last week. Why is there that disconnect? I think it's just a habit. I think it's the way we've been programmed. I think, but it's changing. It's changing really fast. And you see it. One of the reasons Tony and I built a company called mastermind.com is nine years ago, we talked about it. Seven years ago, we were on a golf course. I golf twice a year. It's with Tony. He golfs twice a year. So two years times a year, just give us time to talk. We're on a golf course and we said, it's time. It's time to make self-education the new norm. That was our exact word, Scott. So you and I, well, next time I come to Florida and we're together, you and I will have a lot of conversation around that. Like, how do we make self-education the new norm and collapse time from start to results, right? Go to school for eight years, get an internship or go work for somebody who's freaking doing it today. Like you said, they hired somebody an hour ago. They fired somebody a day ago. They have a P&L. They're reading. They have SOPs. They have kids. keep performing indicators like they have KPIs at one star. So I think it is a hangover of an ancient time. I believe the school system, I have my own opinions, has been growing very linear and the world is growing exponentially. I had a friend of mine, he's got a couple hundred million dollar a year of business. He said, if you took somebody from 50 years ago and you brought them into today and you showed them the phone and you showed it, they'd be like, oh, they'd be blown away at everything. He said, and then if you brought them in the classroom, they'd go, oh, the blackboard's now a whiteboard. And I was like, wow, that's a pretty, right? It doesn't mean all colleges, all people. But here's some things that'll blow your mind. Did you know that only 72% of everybody who gets a degree right now doesn't use it? They don't get a career in that field. And 57% of the people that do use it dislike the job they're in. So you're 22%, maybe 10 people out of 100 that get a degree actually use it and like it. It is exponentially going to shift. And I see it. And that's why I think this industry is being fueled. I think my daughter, when she's 18 years old, when she wants to do something, she doesn't think in any other terms except going online. Yeah. Going online and finding somebody who's already done what she wants to do and either watch their videos by their course or ask me if you can get coaching by it. It is shifting and why I think it's the great equalizer. So it's interesting because it's shifting, but then it brings with it a new set of problems as well. Because if somebody is going to be a self-taught individual, somebody is going to be that autodidact, right? They want to go out into the world and start to explore. All of a sudden, there's no more regulation. There's no more third party that audits the content. And there's no more, you know, it's just like the Wild West of learning. And that's what scares people shitless. How do you, when you start to become a self-taught individual, go out into the world, figure out who's legitimate, who's actually done it? I mean, Tony operates at another level. Like it's not even in the realm of most people that post stuff online, right? And teach online. But you have all these different opportunities. So where do you go? How do you understand what's good, what's not? I think that's a great question. What I believe is looking at the experience they had. Now, could someone young be great about teaching you something they've never done before? Probably. I'm sure it's in some instances, but I think we have the opportunity, the way things are going, there are gonna be self-regulated, people who don't deliver actual value will last long. I think word of mouth is spreading so much that there is message boards everywhere talking about good online education, not so good online education, and we have the opportunity to do a little research. You find somebody that's in a lane that you're hoping to do. You can see they've been in it for three months. Are they the teacher of something they've never done? Or are they somebody who did it for 20 years and now they're serving by delivering the faster path because they can give the blueprint of how to get there and what to avoid? And I think as we evolve, we will create new regulatory ways and intuition that you can decide good, bad, or otherwise. Because this is where it's going. There's no question about it. This is where it's going. And you're right. I don't want to knock professors, but 80%, 90% have never done the thing they're teaching you. I'd rather learn from the person who's actually teaching you. That's another issue too. I guess traditional education also has this problem. Yeah, exactly. When you think about it, so first of all, that is such a wild domain, mastermind.com. I love it. I can't even imagine what that cost you. It was pretty paining, but it was worth it. I have no doubt. So masterminds are a very specific way of learning and a very specific way of teaching and consuming knowledge. I've actually noticed that masterminds are a little bit more prevalent in certain industries. So I came from software where masterminds are not as prevalent, whereas in real estate, they're... A lot of masterminds. So the mastermind format from somebody that owns the domain itself, what is so special about this particular format? Like maybe just lay out this mastermind. Is it tailored to a certain kind of person that learns a certain kind of way versus any other kind of learning or whatever networking group? When Tony and I, we co-founded the company, we just said, what has moved the needle for us more than any other thing in the world? And we said masterminds. And when we say masterminds, we think of it more collective. It could be a workshop. It could be a community. It could be the collaboration of like minds. I think Earl Nightingale coined a mastermind of two people with the same outcome get together and collaborate, and it creates a third mind that's smarter, wiser. I mean, we have all solved. bigger problems when we're in a room with like-minded people with like-minded goals. There's zero chance that it has exponentially grown your life. And if you haven't had that opportunity, maybe that's the unfair advantage you're missing. So the reason that we bought that domain and decided six years ago, we've been in this business 74 years between the two of us. And we're still, we're not like we used to do it, right? We're still doing the biggest events in history. We'll do one next couple of weeks with a million people registered. It's insane. It's amazing. But we said, why don't we pull back the curtain and show people the power of learning specialized knowledge or the collaboration of getting in a room or getting a course or getting a workshop or getting a community of like-minded people that can help you solve your problems, anchoring confidence and courage, and give you paths to go faster. So for me, we have a mastermind. We have a... Tony and I are, you know, we have a super high-end mastermind, small group that we do, but our company has one along the way at each level of like-minded people. We have beginners that group together. We help them get into their first sales, next sales, right? Then we have people that are in the business looking to go from 100 grand a month to a million a month. So we have a mastermind of people that are 100 grand a month going to a million so we can collaborate and all share. And we have a group where probably the average person's worth $50 million. Right? Um, but they're the same group looking for the same things, looking for more contribution and wealth preservation and family and things like that. So it's like-minded people who come together that have collaborative ideas, but also have wisdom and skills to allow you to go faster. I hope that described it. Yeah, no, it does. And I think that what I'm trying to get out is there's a lot of people that will put together a mastermind. But for the audience that's listening, for everyone who is sort of on the fence about, I want to start a business. I'm starting a business not going so well. I'm starting a business going well, but I want to take it to the next level, whatever it is. Or maybe I need to understand how to get out of a business because I built it and I want to sell it. And I don't even know the first thing. There's a cohort of people, mastermind, networking group, whatever. It doesn't really matter the name. It's the purpose of the people that are sort of activating together that really matters. But I want them to understand how to get the most out of this particular format of education. So you're doing an event. It was June 15th, right? So let's use that as... June 14th, 15th. June 13th, 14th, 15th. So obviously all that we'll put in show notes and there'll be links and people can go check it out. Um, but that particular event, you can talk about what you're trying to accomplish and what you're going to teach, but it's more important how people are, are sort of positioned to take away from it and action after it's done or, or while they're doing it. Like, how do you get the best result? Yeah. So here's what I'd say. If you are unfulfilled in your current career, have been thinking about doing this, but you're kind of a part-time entrepreneur, or you have a business and you're looking for an unfair advantage. Well, Tony and I do once a year is we get together and share our best practices to accelerate what you're doing in the space we're talking about. This year is gonna be unlike, if you've ever seen any of our prior events, this is unlike anything we've ever done. We're calling the event The Game Has Changed because it has. We've been in it for 74 years, but because of AI that can think like Tony and I, because of technology, what used to take getting an email over, getting an email account and this business and that thing and all these different things, all of that has been so shifted. Tony and I talk about it. When we got in it, Tony jokes, he goes, when we got in this business, we had to walk uphill both ways in the snow, right? You know, it's your father and grandparents or whatever said to you, right? He said, but now we have the opportunity to condense time from when you start to get results. We talked about specialized knowledge to learn specialized knowledge that we're going to teach you over those three days and how to extract your specialized knowledge. So high level on day one, we're going to show you why this industry, why now, why you, what has changed. And literally by day one, all of them three hours, identify the asset you should be sharing. Then Tony will come on and do what Tony does better than anybody. He'll crush any limiting beliefs you have. So you should just go get your limiting beliefs crushed. Because the man, still to this day, I'll be watching, taking notes, and I'll be 10 feet away from him. Right? Day two. So I figured at the end of the day, you're like, wow, this industry is pretty amazing. I see how this could be the great regulator. It could allow me to get in no matter where I'm starting. I could create this product. I do have value. Day two was show you how to find the person that wants it and how to get a yes through service, not some cheesy sales tactics. How to find the people that live online that already want to go faster by getting your specialized knowledge. turn selling into service and show you how to go from first sale, next sale, consistent sales. Got a great special guest coming on day two. Day three is how to deliver this message. What is going to be the format? How are you going to do it with confidence? So over three days, we're going to show you whether you want to do a mastermind or a community, or you want to build a course, write a book. You want to, you know, start a workshop. We'll show you how to do the framework where you could plug it into any of them. So you see the value, see how to find people say yes, and see how it becomes a real business. I love it because what you're doing is you're basically helping people productize themselves, their knowledge, their experience. Build their own personal brand. I love it, dude. Where it comes through. And here's what I want to say. We honestly could teach this in 90 minutes and give a glimpse. If you know anything about Tony, our first year when we did a big training, we had hundreds of thousands of people show up. We did a couple of hours and we didn't want to stop, Scott. And people were like, thank you so much. It won't work. Then we went to two days. Now we're at three days, three hours a day because we want people to really, you're going to walk away with tangible pieces to do. It's not just a motivation event. Motivation is great. Inspiration is wonderful. It's fleeting. You lose it. This is a capabilities event. to show you what's possible in an industry that's exponentially growing. This is one step ahead, right? This industry is exploding, and you can either be in front of that wave, or you look back in three years and you go, oh, damn, how did I miss that? Right? So that's why we're excited to do this. And it's free. One more thing. It is not kind of free. It is totally free. Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so you never miss an episode. And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode. See you in the next one.