Theresa Depasquale - CEO at Capture Social Group LLC | 10x Your Social Media Engagement

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➡️ About The Guest

Theresa DePasquale pivoted from being the entrepreneurial powerhouse behind a series of thriving health clubs in Tampa Bay to becoming a digital trendsetter in the vast expanse of online branding. Launching her Instagram footprint in 2012, she quickly demonstrated her marketing prowess, turning multiple brand pages into significant revenue streams, most notably her personal brand @TheresaDepasquale which commands an audience of over 220k.

By 2018, Theresa had founded Capture Social Group, a consulting powerhouse, which not only advises national firms and industry leaders on brand amplification but has evolved to provide end-to-end management and content solutions. Specializing in the health, wellness, and lifestyle verticals, Theresa's guiding ethos is to empower brands, making them resonate with an engaged and passionate audience.

➡️ Show Links

https://www.instagram.com/theresadepasquale/ 

https://www.linkedin.com/in/theresadepasquale/ 

➡️ Podcast Sponsors

Hubspot — https://hubspot.com/  

Butcherbox - https://butcherbox.com/success (Code: success)

Justin Wine - https://justinwine.com/ (Code: success)

My First Million Podcast - https://www.youtube.com/@MyFirstMillionPod/ 

DeleteMe — https://joindeleteme.com/success (Code: success) 

NetSuite — https://netsuite.com/scottclary/ 

Factor — https://factormeals.com/successpod50 (Code: successpod50)

HelloFresh — https://hellofresh.com/50successpod (Code: 50succespod)

Munch— https://www.getmunch.com/ (Code: success)

ZBiotics — https://zbiotics.com/success (Code: success)

➡️ Talking Points

00:00 - Introduction 

02:25 - Origin Story: Meet Theresa Thepasquale 

06:40 - Standing Out in Social Media Marketing 

11:48 - Persuading Business Leaders 

15:00 - The Power of Personal Branding 

21:06 - Old vs. New Social Media 

23:28 - Influencers vs. Experts 

29:45 - Sponsor: My First Million Podcast 

30:18 - Cracking the TikTok Code 

31:27 - Instagram Insights 

34:00 - The Value of Authentic Content 

36:45 - TikTok and Data Privacy 

37:39 - Exploring the Metaverse 

39:08 - Paid Badges on Twitter and Instagram 

40:26 - Top Instagram Features 

43:56 - AI in Content Creation 

45:10 - Fitness-Inspired Habits 

54:25 - Benefits of Meditation 

1:00:14 - Connecting with Theresa Online 

1:00:42 - Defining Success with Theresa