April 18, 2024

Robin Sharma - Leadership Expert and #1 Bestselling Author | The Wealth Money Can't Buy

Robin Sharma - Leadership Expert and #1 Bestselling Author | The Wealth Money Can't Buy
Success Story with Scott Clary
Robin Sharma - Leadership Expert and #1 Bestselling Author | The Wealth Money Can't Buy
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➡️ About The Guest

Robin Sharma is a globally respected humanitarian who, for over a quarter of a century, has been devoted to helping human beings realize their native gifts.

Widely considered one of the top leadership and personal mastery experts and speakers in the world, his clients include NASA, Microsoft, Nike, Unilever, General Electric, FedEx, HP, Starbucks, Oracle, Yale University, PwC, IBM Watson, and YPO. As a presenter, Robin Sharma possesses the rare ability to electrify an audience while delivering uncommonly original and tactical insights that lead to individuals doing their best work, teams providing superb results and organizations becoming unbeatable.

His #1 international bestsellers such as The Everyday Hero Manifesto, The 5AM Club, The Monk Who Sold His Ferrari, and Who Will Cry When You Die? have sold millions of copies in over ninety-two languages and dialects; making him one of the most widely read authors in the world.


➡️ Show Links

https://www.instagram.com/robinsharma/

https://twitter.com/RobinSharma/

https://www.linkedin.com/in/robinsharmaofficial/


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➡️ Talking Points

00:00 - Introduction

02:36 - Forms of Wealth in 2024

04:02 - Robin's Light Bulb Moment

06:22 - The 8 Forms of Wealth

09:30 - Reprogramming for Maslow's Hierarchy

13:17 - Over-Competitiveness in Wealth Pursuit

20:38 - Measuring Intangibles

25:09 - Sponsor: Entrepreneurs On Fire Podcast

25:55 - Living in the Present

31:27 - Prolific Ideas from Robin's Book

36:17 - Finding Your Golden Eye

39:40 - Robin's Personal Struggles

41:17 - Advice for Young Entrepreneurs

46:33 - Connect with Robin and Get His Book

47:37 - Advice for Younger Self



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Transcript

How many forms of wealth in 2024 does the average person have? I would say we all have a number of the forms of wealth. I think a truly beautiful life is, you know, in hot pursuit of each of the forms of wealth. Whether it's wellness, whether it's adventure, whether it's seeing your work as a chance for mastery. Doing what the world says you should do to become successful. Makes me think, Jim Carrey, the Hollywood legend, and he said, I wish everyone could be rich and famous to realize it doesn't make it. You feel like we have a hard time living in the present as well. Is that another side effect of the reality that we live in? Because everything you just mentioned, and I would assume a lot of the issues with our self-awareness come from always fear-based, always thinking about the potential future that hasn't happened yet. I really do think a lot of us have fallen into a series of traps. We are addicted to our phones. We are addicted to being busy, addicted to endless notifications. We are addicted to coming, bringing our lives with what we see on screens. And we are addicted, I really believe, to you. This vast of thinking that wealth is only about money and material possessions and favorite orchards. Welcome to Success Story. I'm your host, Scott Clary. The Success Story podcast is part of the HubSpot podcast network. HubSpot is a huge supporter of the show. I'm a huge fan of HubSpot, not just because they support the show, because they support entrepreneurs. And if you are an entrepreneur, you have some problems that a lot of entrepreneurs have. Productivity, and it's not a secret. It's not going to be ashamed of. You're not the only one that has this problem. And why do we have this problem? Well, all the tools and the tech that we're using, they're massively overcomplicated. We have tons of time-consuming tasks. Our teams are not getting the information they need to close the deals, connect with customers, whatever it is, as entrepreneurs and our teams, we all have productivity problems. But HubSpot's customer platform truly helps. It was built to save time and make your job easier. So you can get back to building your business. No more hours, waste it on time-consuming tasks, no more chasing down, prospect info if you're trying to close someone, no more one system for this, another system for that. HubSpot can help you find leads, reach prospects, deliver the insights you need to convert them to customers all in one place. Plus HubSpot AI can literally do more work for you so you can focus more on scaling your business because HubSpot knows you have massive growth goals and they're here to make your productivity problem go away. Visit HubSpot.com to learn how they can help you grow better. Robin, thank you so much for coming on. I appreciate you taking the time. I appreciate the invitation. Great to be with you, Scott. What's my pleasure? I think that to start this off, I want to just paint a picture for everybody who's listening or watching. So you discuss eight forms of wealth. How many forms of wealth in 2024 does the average person have? Well, what a great question. I've never been on our start. I would say we all have a number of the forms of wealth. I think a truly beautiful life is when we're in hot pursuit of each of the eight forms of wealth. Whether it's wellness, whether it's adventure, whether it's senior work is a chance for mastery, whether it's service, one of the most important forms of wealth. So I think all of us have a lot of it, but I wrote the wealth money camp by because society has given us this cultural hypnosis that we are wealthy when we have a lot of money. We are wealthy when we have a big house. We are wealthy when we have a huge stock portfolio. I've mentored a lot of billionaires over the past 15 plus years and I can report with respect that a lot of them are cash rich, but life poor. You find that there was a certain point not even in the people that you've mentored. It's like I think that if you're talking about billionaire, they're very far along in their career. But when you look at the lessons that you've written about and you look back even in your life, was there a certain point in your life when there was a light bulb moment because you moved away from law at a relatively young age and you started writing and coaching and teaching. Was that sort of the light bulb moment that even a career in law that could have paid significant amount of money? That was not the form of wealth that you wanted to pursue. Well, it was that and it was also just being in the world and doing what the world says you should do to become successful. It makes me think, I'm here in Los Angeles, so I think of Jim Carrey, the Hollywood legend. And he said, I wish everyone could be rich and famous to realize it doesn't make a difference. And so I was on that hamster wheel as a lawyer and I had bought into the cultural programming to get more shiny toys, etc, etc. And one day you wake up happy and that success. And when I got a better car or nicer house or made more financial resources, it didn't change how I felt. It makes me think of the Zen proverb, wherever you go, there you are, wherever you go, there you are. So we fall into this trap thinking, okay, if I could only reach this personal Mount Everest of more FFA fame fortune and applause, I would pick up and I'd feel fantastic and we miss out on JPM joy piece and freedom. Now, I want to be really clear shot, this model that the book is based around the eight forms of well. Money is one of the eight forms of well. So I'm not saying making money is not important, it puts food on the family, able it allows us freedom. We don't get back into a corner and have to do things we don't want to do. Money allows us to do great things for our loved ones. It's just one of the eight forms of wealth. There are nothing other essential forms that I believe a great human likes is worth building around. So if you look at those, let's list them out. This will paint the picture for all the discussions. So we have we have yes money, which is what everybody feels is what they're pursuing. I think a lot of us feel we're pursuing that we have growth, wellness, family, craft, community, adventure and service. And I think these are very interesting and obviously I would even love just very briefly before we go down the rabbit hole a little bit farther. Like in your own words, what are what are these different forms of wealth mean? And yeah, let's start there so people can frame it. Okay, so all your viewers from around the world, that's what the model looks like. Quickly, the first form of wealth growth. If someone is in hot pursuit of becoming their best self, someone is working each day quietly, steadily, your meditation, visualization prayer, reading, generally to become more powerful, stronger, braver, more authentic, more loving. If someone is in growth mode each day, like so many of your viewers are, that's a form of riches. The psychic wealth that comes to us from becoming more of ourselves is proud. Second form of wealth, wellness. Someone once sent to me, help is the crown on the well person's head that only the ill person can see. We have good health, good energy, longevity. We had wealth money camp by three family. What's the point of living in a mansion? Being there all alone, I tell the story in the book about one of my clients, beautiful home biggest I've ever seen, art collection, car collection. No one to share his life with. Fourth form of wealth, craft. Whether you are a coder, writer, I know the teacher, a billionaire, street sweeper, doing your work like Patasso painted, gives great joy in happiness. Fifth form of wealth, money. And there's actually 20 chapters on how the billionaires do it for my intimate knowledge of their mindset, habits, ways of being. Six form of wealth is community. You become your conversations. So it's all about stripping out the energy vampires and the importance and how to find people whose lives you want to be living. Seven form of wealth, adventure. A lot of us are living the same year, 80 times and calling it a life. So like, there's 25 chapters in that section on how to inject awe and wonder, which is a form of wealth. Wow, my life is amazing. It's magic. That's a form of wealth. And then the final one is service. And before I came on to your podcast, I reread Mahatma Gandhi's beautiful line. And he said, to lose yourself in the service of others is how you really find yourself. So we have, we have these these eight versions of wealth. And I think that people probably, again, to the first point, they've participated in some, probably some are lacking. But societal pressure is very strong. It's exceptionally strong. We didn't just accidentally stumble into just pursuing money. This is to keep up with the Jones's cost of living is exceptionally high. So how do we, how do we sort of recalibrate? Is this sort of a commentary on, you know, Maslow's hierarchy of needs? And maybe we think we need more than we actually do to fulfill that. And we should be pursuing self-actualization versus just putting a roof over our head, but our roof now costs three, four, five million dollars, you know, whatever that is. So how do we reframe? How do we reprogram? And this is something that obviously you teach and you probably help people at any level. So there's not like just when you're starting out, you're talking about billionaires that need reprogramming. So what is the, what's the playbook? The first step? The first step is an idea. And as I do this podcast tour, Scott, everyone's going, why don't we attack them? So let me attack them. Give me an attack. Methodology without philosophy is an emptying victory. So ideas are important. We become so enamored with tactics and morning routines. I teach them in the book. There's hundreds of tools. Morning. You're kind of, you're kind of known for some morning routine literature. Guilty as charged. So, but how do we start the process of seeing our programming? We start with the idea of, oh, maybe there are forms of wealth beyond money. And with these ideas and then thoughtfulness and paying attention and then asking ourselves, wow, am I really experiencing all eight forms of wealth? Transformation lives in awareness. As we don't more awareness of how we're living, oh, I'm in, I'm caught up in the cultural hypnosis of chasing money. And these mountain tops that in the end will lead to anything. And then secondly, how do you start? There's a chapter in the book called Know the Penum Principle. Penum that deconstructs how we think the way we think. It's an acronym, P, our parents, E, our environment, N, our nation, A, our associations, and M, our media. And those five forces of penum create cues. I mean, for example, with our parents, when we're growing up, our parents, we watch them. They teach us how the world works. They give us all these subtle cues. Here's what success looks like, Scott. And now we're 35 or 55 or 75. We're still running those ancient programs, even though they're not right for us. So awareness is how we start, we start thinking about these things. And then tools, MVP, meditation, visualization, and prayer is just a fantastic tool to rewire the programming. Journaling this morning, I was operating in my journal, and we know. And so just journaling about what success looks like to you, what is wealth to you? What do you want to stand for? What are your top five volumes, those kinds of things? It starts the rewiring process. Final thing I'd say is you're social, sir. You're around people who are measuring success solely by financial well, then you're going to stink like them to the power of emotional contagion. So creating social circles, people who go, oh, money is one form of wealth, but so is family, so is well, that's always adventure, so is service, etc. And I think that that's something that you have to actively potentially edit, not because the people are bad people, but because you want to know the direction that you want to move in. And that's the people that you have to keep close to you. I mean, the tropes are all there, right? The quotes of you are the five people that you surround yourself with. I think people have heard those a thousand times, but it's very, very accurate. So I think that maybe editing that circle is more important than we realize, because I think when we think about surrounding ourselves with individuals, the first thought is, how do I surround myself with individuals, move the needle in my career or in my company or how do I add an extra comma in my bank account? But I also want to flip the script a little bit and bring up another habit that I've seen when people pursue other forms of wealth to a significant degree. If they pursue community or religion or physical health and wellness, I feel that people always want to be hyper competitive and they always want to seem, they seem to want to win in these arenas. So you all know that friend that started working out and all of a sudden they become a little bit preachy about working out and not drinking and about eating right. So when we pursue, why do we do that? Why do we always feel the need to compete? Because I think that there's one toxic behavior which is pursuing money exclusively. But then the second toxic behavior is always feeling that we have to beat someone if we take something else and assume it as part of our identity, which I think defeats the purpose of balance. Well, you say why? I'd like to go back to that chapter of the Wealth Money Camp by undergrowth, the pen and principle, right? Pen and parents, environment, nation, associations and media. We are programmed to compete. We are programmed to see victory as reaching the top to the mountain top that others are climbing. It's even neurobiological back on the savannah at thousands years ago. We were competing for the resources, competing for shelter, competing for to be dominant in the tribe. So I think as human beings, we are hardwired to compete in some ways. But I would actually suggest that's the reptilian brain, the lower way of thinking in survival mode. As we start to grow, as we evolve, as we think, as we meditate, as we journal, as we think about how we want to live, we realize there's a higher way to live. And that is running a race against yourself. So not competing. I think competing in many ways comes from scarcity. There's not enough. I must take it all. I think a much wiser, healthier way to roll through life. Let's say as an entrepreneur is you run your own race. And basically there's a fifth form of wealth in the Wealth Money Camp by his craft. And one of the chapters is, I talk about your project Dex. Your project Dex is your Taj Mahal. Your project Dex is your Sistine Chapel ceiling. Your project Dex is your Beethoven's Moonlight Sonata. In a world where we're so many, if I start pushing out so much content, what I'm suggesting in this book is in this chapter is you do one thing. It might take you four years, like take you ten years, but you push that one master work out in the world that stands the test of time. You don't worry about competition. You don't look at what other people are doing. You just do what your instinct tells you you want to do. And I think if you, you know, working about competition is exhausting. And I do think it's coming from a place left. I do think it's coming from a place of fear. Kind of put on blinders and say, here's the product I want to push out into the world. Here's my Sistine Chapel ceiling. And you push that magic out into the world. Amazing things will happen. It's very powerful. It's almost like we lack self-reflection and self-awareness to a degree, which I think creates all of these negative habits that we're trying to avoid because if we had self-reflection in what we were pursuing or if we had self-reflection in what we were looking to achieve or I've heard you imagine this before, are we climbing the right mountain or are we climbing the right Everest? And we looked inside, then maybe we'd realize that we're not. And yeah, I was even watching the trailer for the wealth money camp by. And the trailer is, you know, grandpa's honest, you know, last breath about to die and I think he's talking to his grandkids. And it's such a powerful image because it happens to all of us and death and our mortality not to get too dark, but it's like a very powerful motivator to focus on what actually matters. I think actually one of my favorite things to do is to go to the last part of the book and in the last part of your book, you're speaking about having a living funeral. So it just forces us to re-evaluate what's so important. And I think that not many people do that. I think that many people are just waking up autopilot every single day. Yeah, there's also another chapter at the end, the final form of wealth, which is serves put your final day first. And I actually would say, thinking about your mark, how it is not a dark thing. It's a light. I would actually say that fluency with the shortness of life is how the warriors play. If you could regularly think about the shortness of life and remind yourself that soon or late, we will all be dust on a mantle above a fireplace next to our family's little league trophies. We're going to realize, we're going to realize, we're going to live to the point. To the point, you know, look, Scott, accidents, pandemics, wars, illness, disease, emergency, that's the stuff of life these days in the age of poly crisis. And so what I'm trying to do with the wealth money can't buy is say, here are the things that, let's call it the eight Mount Everest decline, so that we don't, as you as you suggested, spend our best hours climbing the wrong mountain. Because I really do think a lot of us have fallen into a series of traps. We are addicted to our phones. We are addicted to being busy, being busy, addicted to endless notifications. We are addicted to comparing our lives with what we see on screens. We are, and we are addicted, I really believe to this class stuff thinking that, well, there's only about money and material possessions and pavement works. And you look, it's, like I say, I work with 15 plus years, so many billionaires, so many famous seniors, so many sports superstars and entertainment I court. And so many some have a lot of money, but that's all they is that the biggest regret that they have invested in is because I see a couple thoughts on that, because if they just, if they just have money, so maybe they focus on family because they don't have a good relationship with the family, I see that quite often. They've probably figured out craft. I would assume to a degree if they figured out money. I don't know if those two things are intrinsically connected, but they seem to be, but you're the expert. But then the other things potentially are a little bit harder to put a finger on. So adventure, service, community, okay, I want to understand that as well. So growth, adventure, service, because I can put a finger on wellness, family, craft, and money to me that makes a lot of sense. And I can touch them and feel them. But how do I measure growth? How do I measure adventure? That to me is so ambiguous. I wouldn't even know how to start if I measure an adventure like every day is an adventure when I'm trying to build a company, but I don't think that's actually what you mean. So how do I measure some of these intangibles? Well, I love your point about what do the financial tycoons that I advise one of a struggle with most? Yeah. And I've just written before the first come to my family. There was one billionaire that I was advising had all the money in the world, private jets, yachts, et cetera, et cetera. And he confided in me that drinks too much and never happy because his 20 year old kids won't even talk to him. And I share that a lot. People who have all the money in the world, but they've sacrificed family. So I think that's one thing they struggle with. Secondly, health. I've worked with a lot of us by entrepreneurs, super successful. They've sold their companies. They've made financial fortunes and they've lost their health along the way. There's one wisdom tradition that says, when we are young, we would sacrifice all of our health for a while. When we get old and figure out what life is all about, we would sacrifice all of our wealth for one day of health. Alpha is one of those things. If we lose it, nothing else matters, but getting our health back. So a lot of the billionaires that I work with, they struggle with health issues. They don't have energy. They picked up all sorts of chronic issues because they devoted, they went all into the business. Third thing I've written down. It might surprise you, but a lot of them do something from imposter syndrome. And they say, the world sees me as so incredibly successful. I don't really know if I deserve it and I don't really think I'm that smart. And here's the thing. The seventh, the eighth form of wealth, they say, I want to have more of an impact. They've made the money and they go, I just want to have more of an impact on the world. I don't know my purpose. And then the final thing is you, you identified it's job, which is they say, you know what? All I do is work. I need something. And adventure in the book is not just going to Bali or going to Vietnam or going to explore Colombia or eat it. And adventure can be found in the small magic of daily graces. I live on a fireman Italy on an olive grove. And part of my magic every day is I got this little five pound short key. I talk a lot about her in the book. I call her Super Chung. And we just like walk this old dusty path on an olive grove each morning before I start my creative work. And just like walking with this little dog and seeing the bond coming up over the Tuscan hills, looking at the sun, hearing the rooster, growing too loudly, listening to the dogs barking, smelling the air. We could be present. That's a form of adventure. And you train yourself to build more awe and wonder. Sonia Luba Merisky is a positive psychologist. She said, the happiest people have habits called savoring, savoring, savoring the walk, savoring the adventures in each day, savoring a conversation with someone who maybe you've never talked to before. I just want to take a second and thank the HubSpot podcast never for supporting success story or part of the network. If you love podcasts, the HubSpot podcast network has other incredible podcasts like entrepreneurs on fire hosted by John Lee Doomass. Entrepreneurs on fire is one of the OG entrepreneur podcasts. It really stokes inspiration, share strategies to fire up your entrepreneurial journey to create the life you've always dreamed of. It has unlimited energy, value and consistency. The podcast is truly for anyone who wants to learn more about entrepreneurship. If you like fast paced, packed with value stories as shows for you, John brings on great guests. He speaks about failures, aha moments, what's working for them currently. If you love podcasts, go listen to entrepreneurs on fire wherever you get your podcasts. Do you feel like we have a hard time living in the present as well? Is that another side-effect of the reality that we live in? Because everything you just mentioned, and I would assume a lot of the issues with our self-awareness come from always fear-based, always thinking about the potential future that hasn't happened yet. Yeah, I say in the book, the past is not a present to be lived in by the school to be learned from. And it's in a lot of us are not present. We're in the past, and we can go down the rabbit hole and talk about microtrauma and macrotrauma and why we shut down to the present moment, why we close ourselves, basically because we're scared of the world, because of all the trauma, micro or macro that we've gone through, or we're living in the future, but we're not living in the present moment. And part of that, as well, is a lot of us don't like ourselves very much. Potential on express turns to pay, where we were little kids. The world was a roister. We are sparkling our eye. We wanted to be astronauts. We wanted to be podcasters like you. We wanted to be teachers and heroes. And then through the five forces of pen and that I talk about in the book, you're getting hurt, disappointed, being programmed, be average, be ordinary. We start to close. We start to forget who we truly are. We stop dreaming. We start to become like the herd. And so the higher part of ourselves, I think we have a heroic self, which is just our wisdom, our natural state, that we have any go itself. And that's the fearful part of us that evolves as we go through life. We forget our heroic selves. We forget who we truly are. We start to close. And the heroic self, the wisdom, or called it a conscience, doesn't like who we're becoming because it sees we're committing the crime of self betrayal. And so potential on express turns to pain, we start to develop all this subconscious late into pain and we don't really like ourselves. What am I trying to say here? I'm trying to say that we then try to escape ourselves through too much phone use, too much busyness and overwork, too much alcohol or drugs or whatever the drug of choice is. And so that's why we can't become present. And we come, we end up alone in a room. And we've got to pull out our phone, got to turn on the TV. But if you don't love yourself, how can you love your work? How can you love the world? How can you push magic into the marketplace? That's a scary ass thought for people to come to terms with that they don't love themselves. Because that is that is a realization that the the the culmination of all the things that you've done over your life has not led to the best version of who you want to be. And I mean, that's very scary. Well, even there's the this excuse me, the fourth form of well is crap. So you've got 20 chapters in the while money can't buy on how the masters do it. I spent a year for my life on this book. I spent four years of my life writing 5 a.m. club. But in this book, I rewrote maybe 20 times. And each rewrite maybe had 10,000 rewrites on it. I could have mailed it in. My publisher would have been happy. So why would I have put my heart and soul in this book and suffered as much as I did? Because doing your best work is suffering. It's a beautiful suffering. You're feeling incredibly satisfied afterwards. But I suffered. I was up at 3 a.m. some mornings trying to make deadlines, timelines. It's in large part because I love my consumers. I have a sacred bond with the people who put food on my family table. This is your number 31. I've been in this field of writing books on leadership and personal mastery. And I have a sacred bond with the people who read my books. So I loved them. So we don't talk about love as a business tool, but unless you can talk it, you can host it. But unless in your quiet moments, you feel a love for the people who you serve, you're never going to do your best work. But once you love them, you want to do good by them, you care about them. You will run to the ends of the earth to do your best work for them because of that trust point. But the relationship with your customers or your family or your friends or your neighbors, it all comes down to the relationship with yourself, the primary of your relationship. And that's why the first section of the book is all about growth. Once you work on what I call mindset, hearts, that outset and soul set, and become more of who you're meant to be, that relationship then lifts up everything on the outside with it. I love that. You have some, by the way, how you've written this book I actually really like because you've, I don't even know how many like over hundreds, like 100, 200 different ideas that are all very concise, condensed, clear and very impactful. So it's a fun read, by the way. But outside of that, there are a few ideas that I really want to focus on. I mean, there's some ideas around a 10,000 dinner questions, take a bath in a forest, be a perfect moment maker, the lost letters rule. These are some really prolific ideas that you spend a lot of time on before I go into a couple of these, and we sort of speak about them, why are these ideas, these particular ones out of all the different ideas that you presented in the book, the ones that you feel you really want to communicate? Well, I want to communicate all of the ideas and the ones you mentioned. I know. I know. I think they're jumped out. I think they jumped out to you, Scott. And I say that with a lot of respect. I but you've highlighted some of the ones that are jumping out to a lot of the early readers of the wealth money can't buy. So let's focus on the 10,000 dinners question. That is the third form of wealth family. Yeah. So in the financial times that they did an interview with Ayesha Vardag, one of the UK's top divorce lawyers. She represents the footballers and the movie stars, etc. And she was asked, well, you've seen so many marriages fall apart. What are the secrets for a great marriage? It's great unions. And Scott, she said number one, separate bedrooms, and number ten she said, and thousand dinners. So the chapter in the book told us the 10,000 dinners question. It's a decision matrix before you pick a life partner or go into a deep relationship. Ask yourself. Can I have 10,000? Do I see myself enjoying 10,000 dinners with this person? Because as Ayesha said in the interview, look stayed, last fades, the friendship doesn't. So that's the 10,000 dinners question. Then you asked about taking a bath in the forest, that's the second form of wealth, which is wellness about 20 chapters on that. We're getting into a lot of the latest science on longevity because the key to legendary is longevity. You want to be around a long, long time. And it's based on the Japanese habit of forest bathing. Shin Rinyo Roku, I believe I send that correctly, but it's forest bathing. They actually have parks and forests across Japan because they understand when you go out into the woods, there's the creation of a pharmacy of mastery with them, our brains and amazing things happen through our wellness, inflammation goes down, we breathe fresh air. So I say take a bath at a forest on a daily basis. Get out to the woods. We live in a world where there's so much noise we don't hear the signal. And then you mentioned be a perfect moment creator, long story short, the former signal of KPMG, the accounting giant, went into his doctor's office and his doctor came out with a face that you never want to see on your doctor's face when you go in for a routine medical checkup. His doctor said you've got 90 days left to length. You have an inoperable brain tumor. And Eugene Kelly realized in all those years he had been building his company. He had even taken his wife out to lunch once. He missed so many concerts of his daughter and didn't go on long walks with his friends. So he made a I felt this was very powerful and he made a decision. He said in the last 90 days of I like, I want to reverse engineering to create perfect moments. And so in the chapter, I talk about the power of being a perfect moment creator. And again, that awareness, oh, what can I do in stay or every once a week to create perfect moments with my family, with my friends? Well, then you start taking their mundane and make it a little magical. The last one that I really liked as well, which is actually very relevant to me is find your personal golden eye, which that's all about distraction and and shiny object syndrome. Let's speak about that as well. What does that mean to to readers or to entrepreneurs? Genius large solitude. I better say that again, because it's so important. Genius large solitude. Another way I could put it is you can be in the world or you can play with your phone or dominate your domain. You can't do both. And so that chapter on Find Your Personal Golden Eye comes from my reading James Bond creator, Ian Fleming, and what he did was what all geniuses do. Sound a creative cottage. He invested and I used to word investment for all your entrepreneurial followers, what success your viewers. I would say one of the best investments you could ever make is finding the creative cottage. Even if it's a public library, I would search more back in the stacks, but unique to find a place you can retreat to where the world can get you. And so what Ian Fleming did was he bought this place in Jamaica. I called it Golden Eye. And it was on the scene and he would go to any wrote his James Bond books. And that's how you institutionalized flows. He's actually so obsessed with avoiding distraction. He would tell he instructed his gardeners, do not walk across the medicine to be on while I'm writing because I'll be in flow state and you'll break the trance. When you when you move out to Italy, that's basically your that's basically your that's your that's your golden eye right there. When you go to Italy, when you go for walks, when you work until three in the morning, that is your golden eye. My writing room at the old farmhouse I live in is my golden eye. No one can get me there. And I actually have something called the two phone protocol. I have the phone that I am your viewers might like this. I'm just going to reach over if I could. Yeah, I'm sure. Well, so I'm on the I'm on the phone that we're doing this when, but I had a second phone. And so this is called a two phone protocol. So when I'm in my golden eye, whether it is the writing room at the farmhouse, but I'm loud. I'm renting hotel rooms even in my own city. I need to get a creative work project done. I will rent a hotel room for a week. I'll put it on. Do not disturb a lap when I'm tired or order food, but I need to. And I just get modeled and likely focused on doing the work. So there's no distraction. The two phone protocols. Well, according to this podcast on my main phone, but this is my second phone that I carry with me in creative mode. And on this phone, it's a Spartan phone. There's no social media whatsoever. It's just emergency and I can do research if I need to. So the two phone protocol is another way to isolate yourself. So when you're working, you do real work versus fake work in the section in the wealth money can't buy on crack talks a lot about how you get real work done. So you push mastery into the marketplace. So if you look at all of these different lessons and teachings, I'm actually curious in your life, what have you struggled with the most? Well, one thing, it's a phrase I teach which is cheerful paranoia. And what I'm trying to say and I want to get very culture, but and see you have more impact. It's essential. You think more like a beginner. And I've been in the field for a long time that would be very easy for me to mail it in versus bring it on. And so there's a term I teach to my clients called cheerful paranoia. And it comes from Andy Crow, the cold founder in tell him said only the paranoid survive. Now paranoia is not healthy. So I'm saying be cheerfully paranoid. And what I mean by that is never take your success for granted. What I also mean is as we rise and success, we must become work harder, innovate more, take more risks because success is very vulnerable. So one thing I call it a struggle is this latest book, for example, I I pushed myself like I have with another book because I just don't want to rest on my laurels. I want to do good by my readers. I want to explore unknown dimensions of my craft. And you think about somebody who reads this book and they want to start, they just want to start to move in the right direction. And they you know, they bought into the concept of yeah, I'm you know, when I'm too laser focused on one particular area of my life, I would assume it could be overwhelming to start to try and incorporate eight versions of wealth tomorrow. So I know that you said you don't like playbooks too much because you have to plant the idea first, but for somebody who needs to start something, I need them to move in the right direction, even slightly move in the right direction. And I don't want it to be a January 1st, join a gym and then quit in 30 days moment for that person. So that being said, how do they start to move in the right direction so they don't get overwhelmed trying to incorporate eight different versions of wealth into their life when yesterday, they were already working 12 hours to build the thing to make the more money. And they were barely finding time for date night with their spouse. Well, I'm smiling because chapter six says the best way to start is to start. And I think often we go, how do I start in your questions of very good one? No question. But often, how do I start? Is a trap because we're just seeing complexity. And what I'd say is the best way to start is to start. Loud Sioux said the journey of 5,000 miles begins with a single step. I'm reading no booze memoir, no boozing Japanese sushi shop. And he said, I love it, he goes one millimeter each day was my focus. So small daily seemingly insignificant improvements when done consistently over time lead to stunning results. So just to answer your question, the head on because it's a very good question. I don't pick one thing. If it's your fitness, take the first step. And tomorrow, get in the gym again in the day after that. Get in the gym again. When you stumble, don't beat yourself up. Remember the consistency is the mother of mastery, but there is no recovery without relapse. If you want to find love, make the first, send the first text, make the first eyes, go to the first day. How do you write a book? You write the first page today and then tomorrow, you write a second page. And after six months, you've got a book done every year. How do you start a new business? You write the business plan. You call the first investor. You take the first step. It's like it's just step by step by step. And another thing I would simply say is be a minimalist versus a maximalist. Often we're in such fear that we don't stay with our project long and outward to get traction. We fall into shiny, toy syndrome. There's one entrepreneur, I think every single time I meet him, he's got a new business. He's starting every single time. It's like, shiny, toy of the week, right? And his entrepreneurs were all like, I never, I never found the great idea I never, I didn't fall along with. But we've got to be monolithically focused on about one idea and then execute it, even if it takes 20 years until the world goes, wow, what a concept, which I wish I had thought. So with these projects that the book is going to inspire us to achieve, don't pick one, pick one 30 day challenge. Get that done. Keep along after 30 days. Start another one. Be a minimalist versus a maximalist. I love that. And I think that when you, when you can accomplish that one thing, you take that first step, then you start to realize that, okay, eventually, you know where you're going with the eight different forms of wealth and you can eventually include into your life. But it's like the, it's like giving yourself the agency to do that first thing and then it creates a proof point that it's possible. It creates a proof point that it's an opposite, it's an option to reshape your life even after you've been doing the same thing for so long. And I think that's probably a really powerful, that's a really powerful idea and concept and, and, and shake up that I think is really important for people. Yeah, maybe, you know, as, as we're chatting about it, what came to me is Mount Everest. So let's say the eight forms of wealth is the summit. It's the ideal. It's yes, the peak. How do you get there? Base camp, then keep climbing step by step. First, first camp, second camp, and you just continue, but you, you want to know the direction to move and you want, you want to know what the summit looks like and the summit are the eight forms of wealth. Yeah. Exactly. I love that. Um, where can people go to connect with you if they want to learn more about the book? If they want to get the book, I'm assuming everywhere they usually get their books, but websites, social, all that. Sure. They can get it, they can get the book at the wealth money and buy.com. And when they order it there, they can get some truly amazing bonuses. Okay. And, they could also get it, you know, all good book stores across the US and Canada, a world wide actually Amazon, audible, et cetera, et cetera. Perfect. Um, your socials, I mean, you're, you're everywhere. So what's your handle? I have to take a look and make sure I give you the right handle one second. If I go to Instagram, um, and I'll put this in the show note as well. But I'm assuming you're at Robin Sharma, almost at Robin Sharma, at Robin Sharma on Instagram, uh, YouTube Robin Sharma. Yeah. Okay. Perfect. Two last rapid fire to close this out. Um, if you're, if you're going to look back after all the, all, I mean, you've written tons of books about a great career, multiple seasons to your career as well, um, which I always find a lot of fun when people can pivot and then kill it in other domains, going from law to motivational speaker, coach, writer, that is like a complete 180. So, and you've done it exceptionally well. Um, if you're going to look back, what would you tell your 20 year old self? I would say, it's amazing how far you get through sheer persistence and self belief. I would say, get up at five a.m. and spend an hour every day making yourself into the strongest, most authentic, most clear grounded, loving person you could possibly be. I would say, don't listen to the critics. They know not of what they speak. I would say, this is mission critical to playing your best game. And I would say, I'm a great family life along the way. And lastly, I would say, make sure you are serving because when you, you use my, my god, these friends, you know, when you lose yourself and serve us with others, you really find yourself. I love that. Okay. Robin, thank you so much. Thank you for writing this and thank you for putting, you know what? When you speak to other creators, when I speak to other creators, I get inspired because the love that you give your, your, your audience and your readers, I think that's a beautiful place to operate from. And I think that that's what a creator should aspire to be. So just, I want to say thank you. Thank you for coming on, but also thank you for putting as much into your work as you do. It means really a lot, Scott, and it's been a pleasure spending this hour with you. Thank you very much and continued success.