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Raj is the founder of Startup Hypeman, a B2B marketing company that helps startups stand out to customers and investors and stand apart from competitors. They help scale B2B SaaS companies and make their story the only one that matters. He is here to share how he uses the art of storytelling to help businesses with branding and marketing strategies. He’s a regular contributor to Sales Hacker, has grown his own organization and works with F100/500 clients, and advises various entrepreneurs at startup incubators around the country.
Rajiv describes his style of marketing & sales as problem-based sales and marketing rather than product-based sales and marketing because they hone in on the problems that the buyer is experiencing. A good story changes how the buyer sees you- they differentiate you from the competitor and want to pay you what you’re worth.
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➡️ Talking Points
00:00 - Rajiv ‘RajNATION’ Nathan, The Startup Hypeman
06:42 - Turning failures into lessons.
11:24 - Pivoting from career to entrepreneur.
13:42 - Why can’t organizations set up their own storytelling strategy?
18:39 - Why you need to think like an entertainer, not a sales rep.
23:04 - Tailoring your story.
28:49 - Perfecting your elevator pitch.
37:40 - Every startup’s a pro wrestler.
39:29 - Hamilton & sales.
49:58 - Lessons in sales & life from the Startup Hypeman.
➡️ SUCCESS STORY PODCAST
Stories worth telling.
On the Success Story podcast, Scott has candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights.
He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between.