May 3, 2022

Nihal Advani - Founder & CEO of QualSights | Consumer Insights and Market Research

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➡️ About The Guest⁣

Nihal is an experienced marketer, globetrotter, and Founder & CEO of Qualsights. Previously, he was the Founder & CEO of Georama. Originally from India, he spent his teenage years as an internationally ranked tennis player before coming to the US on a full tennis scholarship. 

While at Stony Brook University in New York, he interned at Google. Upon graduating at the top of his class with a BS in Marketing, he joined Microsoft where he spent five years in various marketing and data roles across Search (Bing) and Display, including as Program Manager for the Microsoft Media Network. Nihal combined his passion for technology and seeing/understanding the world by launching Georama, and the Qualsights.

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➡️ Talking Points⁣

00:00 - Intro

03:57 - Nihal Advani's origin story 

05:04 - Nihal Advani's first company

07:28 - Building in the tourism category

09:05 - When developers try and screw you over

11:10 - The lifecycle of a company

13:09 - Gorilla marketing strategies

15:35 - Virtual traveling

18:53 - How to pivot gracefully

21:03 - Problems QualSights solves for

22:46 - How QualSights works with brands?

25:23 - The importance of consumer perspective

28:00 - Product & tech-led growth

31:18 - Product development best practices

33:21 - Monitoring the tools people use

34:32 - Finding product-market fit

40:04 - How to raise money

40:53 - Setting business goals

42:24 - Using consumer data for business

44:32 - Career lessons

46:27 - Where do people connect with Nihal Advani?

46:59 - What was the biggest challenge Nihal Advani has ever had to overcome?

48:05 - Nihal Advani's mentor

49:29 - Nihal Advani's book or podcast recommendation

49:58 - What would Nihal Advani tell his 20-year-old self?

50:19 - What does success mean to Nihal Advani?

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