Liquidity & Liquor - Tom McCarthy | Tapping Into Your Superconscious For Peak Performance

Welcome to success story, the most useful podcasts in the world. I'm your host Scott D. Clary. The success story podcast is part of the HubSpot podcast network. The HubSpot podcast network has other great podcasts like Marketing Made Simple hosted by Dr. J.J. Peterson. Marketing Made Simple brings you practical tips to make your marketing easy and more importantly, make it work. Now, if any of these topics are interesting to you, you're going to love his show, how to write and deliver captivating speeches, how to market yourself into a new job, how design can help and potentially hurt your revenue and how to create a social media ad strategy that works. If these topics hit home in their things that you want to learn about, go listen to Marketing Made Simple wherever you get your podcasts. Today, you're going to hear an episode of my new podcast, liquidity and liquor. I co-host liquidity and liquor with Josef Martin, a serial entrepreneur who sold his last company boxy charm for over $500 million. On liquidity and liquor, we have conversations about business, money, and life with some of the most interesting people in the world. You can download and subscribe to liquidity and liquor on YouTube or wherever you get your podcasts. Interesting. We're going to get back to it. Scott, if you want to go and introduce Tom. You're going to be both Canadians of things. I mean, so I like to let you introduce yourself, but I mean, you've worked as a performance coach for some of the most prolific athletes, entrepreneurs, people in the world. You worked hand in hand with Tony Robbins since day, almost day one. You've spoken on international stages. You just came back from a very impressive conference. You've written a book. We'll talk about that today, but I guess in your mind, what would be the single thing that you've done in your life that I would say created the Tom that we see right now? What was that moment? What's the single thing? What was the thing you pivoted from? Maybe it's pivoting from sports. Maybe it's when you first started working with Tony Robbins and you were exposed to the coaching and basically helping people change their lives. What was it? Probably the single thing. If I go way back, when I was three years old, I remember looking out a window from my bedroom and I had a two-year-old brother and I had a little six-month-old brother and a taxi cab pulled up. My dad was an army officer. He had been sent to Vietnam. I thought it was my dad coming home because an army officer got out. This army officer walked up to our house to tell my mom my dad had been killed in Vietnam, passed away the day before. That shifted my life. That wasn't something I chose, but that shifted my life probably more than anything. I was in a family that a military family, middle-class family. My life probably would have been fairly conventional. Had my dad come back from Vietnam and everything would have been fine in Pichakein. My life changed. I had a tremendous amount of fear and anxiety and worry and all these things growing up, but it also motivated me. We didn't have any monies. I was starting businesses, probably just like you guys. As a young kid going out there and printing flyers and mowing lawns at like 9-10 years old and just trying to help out. Once I got on that path, because when you lose somebody a parent or something happens traumatic at a young age, life is not black and white anymore. You don't look at it that way. It's great. Then you start trying to figure out life, which you start to be more inquisitive. You start to be more curious. I was always really curious as a kid. I was always asking lots of questions of my grandfather, people that I would meet. Then that led me to you guys are too young, but there was people putting out, not even CDs back then, but there were audio tapes. When people like Dennis Swatley, seeds of greatness, Wayne Dyer, who you may or may not know of. These people challenged my conception of what life was really? Pretoni Robbins. Yeah, pretoni Robbins. Then those were people that influenced him too. This was in my teens. I remember reading a book called Illusions by a guy who wrote the book, Jonathan Livingston Seagull, which was again, this is, I'm an older guy. You guys probably don't know these books, but Illusions was basically, it was a parable, just like my book, The Breakthrough Code is a parable, but the parable was like, everything's an illusion, because it's all, you and I look at the same thing. You're going to see it a little bit different than I am. It's not that thing is that thing. That thing is whatever you see it, whatever the way you see it, whatever way I see it. Even the conversations we're having before this interview, we had different viewpoints on things, and we're all talking about the same thing. We're talking about Twitter today. When I started to understand that, I'm like, all right, so if everything's kind of an illusion, it's all kind of the stories in our heads, then there's infinite possibilities. That's what really gets me excited, and I hope we can talk more about today. I don't care whoever's listening to this, you're not locked into a path that can't be changed. If you don't like it, or maybe you do like it, but just want to be better, you have that capability. It's interesting because when you think about, I think, therefore I am, everything is the derivative of that. It's just once you understand that everything you see might not be real, you might not be real, as long as you think you are. And everything came from that, I feel like, and it's part of your book, and it's interesting where you said, you can shape reality. Why don't you tell us a little bit about that? Yeah, well, you're a great example. Both of you guys are a great example of what I wrote about in the book, because what I did was I just studied people who had figured out stuff, right? Have figured out how to get the ball in the goal, versus other people taking all the shots, and just why is it not going in? And there's three things I think that really matter, and so the book, The Breakthrough Code, is really about how do you get unstuck? Now, I don't care who you are, there's some area in your life where you're stuck. Like, maybe you got a lot of money? Great. You're not stuck there, but there could be another area where you're stuck. So we can shift things. We can shift reality. I think every day we wake up, and the probability of what's going to happen, most people look at it in a very kind of condensed form. It's like, I'm on this track. This is what's going to happen. This is what's going to happen the following day. And they just stick to that. I wrote my book like average conforms to reality. The average person is just going to do what's right in front of them that looks easy and that's predictable, which is not that much fun. I don't think. It's safe, right? And that's why people do it. It's safe, but you're kind of a victim, right? You're a victim of what everyone else says you should be doing, or what's most likely for you. What gets me excited is people that beat the odds. And I'm not trying to say it's simple, because if you are ingrained and going along with a certain path, it's not like you think of thought and all of a sudden ban your life shifts automatically. That could happen, but you've got to think it super powerfully, right? It takes time. You've got to get rid of old habits. You've got to build new habits, but I do believe we can shift reality. Average conforms are reality. Average person will just conform. They'll just try and fit in, be like everybody else. And by the way, when I was growing up, I craved wanting to be like everybody else. I wanted to have the family everyone else had, right? I felt awkward and weird, and it was such a blessing. I mean, I still obviously wish my dad was around, but it was such a blessing because I got thrown into this confusion, which made me think outside of the box and really start finding people that had figured things out and seeking them out. And what I found was that those people had been in similar situations, but they just didn't accept conformity. They didn't accept the norm. They shifted reality. And you guys have done that, right? We've been talking about your successes earlier today. But Elon Musk, you know, the president of the Ukraine shifted reality. The reality was they were going to get their tails kicked very quickly by Russian, much bigger army. But that didn't happen because the guy stood up and said, look, we're going to win this thing, give us some support, we're going to win this. So then the question is, okay, so we can equate success to shifting reality. But because you look back, do you know what the thing was that shifted your, I don't know what mine is. I don't know why, for example, even me, like my whole family was in very safe jobs, government education, like wasn't high risk jobs at all. I actually had a podcast this morning. I was actually trying to think through actively on the podcast, like what shifted my reality? And it was the conclusion I came to, I was just sort of following the things that worked and that felt aligned with my values and what I enjoyed doing. And that seemed to be a very good way to live my life. And if I try something and I liked it, I just doubled down on it. I did that again and again, but I didn't have a single point in my life where I'm shifting my reality. I'm saying no to what I know and I'm forcing myself to adopt something new. And that's is that something that you can orchestrate? Is that something that people go through? Is that something that, you know, maybe teach over to people? So if they're listening to this and they're like, okay, I get it. It's nice. Some people are successful. Some people see success and they can follow it and find it. I have a nine to five. I don't like my job. I can barely pay the bills. I mean, I've applied for other jobs that I'm not getting new jobs. What does shifting reality really mean for me? Yeah. And it's often not a single point. And it's it's a journey. I mean, you know, shifting reality just starts with the fact of really believing that you can do it. And then once you start doing it, we'll get into some habits later on. You like, I'll give you an example, a friend of mine, who is a very successful guy, but he was coming out of college. He went to school called Colgate. And he got recruited by a big accounting firm. And he was on the fast track, right? You know, these were young talented group of kids out of college. They recruited. They were going to be on the fast track to make partner in this big prestige as firm. And he was in New York City. And he didn't like it. And, you know, he's had everything going for him, but he didn't like it. And so one day he told me he was walking home to his apartment in New York and he's walking by a Navy recruiting office. And he sees like this cool poster of people doing like cool stuff. Like it was Navy seal stuff. It wasn't a poster for the Navy seals, but it was like really cool stuff. So here's this guy with a suit on, you know, this nice office and you know, wherever it was in New York. He walks in the Navy recruiting office and he goes, I want to do what those guys are doing in that poster. And the Navy recruiting guys like, you know, what do you do? Like you're dressed really nice, goes, why, you know, in this big accounting firm, he goes, nah, nah, just do, stay with what you're doing. You don't want to do what those guys are doing. That's really tough stuff. But he goes, nah, I really want to do it. And, and then the guy tried to talk about it because he said, look, there's only two people each year that are not in the Navy that we even picked to come try out for the Navy seals. And so he said, you know, I doubt you're going to get it. You know, don't even try. And all he heard was, there's two spots available. And what do you think was in his mind? I'd be one of them. Yeah, I don't know who the other guy is, but you know, one of those spots is mine. Now, now that he started to shift his reality, right? But it didn't happen right away. For eight months, he did something. And this is one of the habits I have in the book where I say you've got to see it. You've got to feel it. You've got to believe it. And then let it go, right? So you're not consciously thinking about it all day because he started to go do his job as an accountant. But every day, he would go in his mind. And first it was hard for him to do, like conceptualize being this Navy seal. Right? Getting his mind, and we'll talk about the two parts of your mind, but really getting the subconscious mind to buy into that because that's how you shift reality with your subconscious mind primarily. And so he said, but he did it for eight months. So it wasn't one thing he did. For eight months, he was carving, carving, like, think molding and shaping the mind to create this reality. And eight months in, he said, all of a sudden, it was like clear. It was more vivid. He could really see it and feel it. And then he got a call from the Navy recruiter and the guys like shocked he goes, I don't know how this happened, but you got one of the spots. So that was a spot to try out for the Navy seals, which was really cool. But then he goes and he joins this class of 170 people. And out of 170, 17 graduate. And obviously he was one of those 17 because he had carved it in his mind. But even cooler than that, talk about leadership, when you go into the Navy seal training, you're you're assigned to a boat like these boats are these little rubber rafts that you got to carry around. They're really heavy. But then as people drop out, when you go from 170 to 17, you know, you'll lose members from your boat crew. And then you know, you'll get a people that were on other boat crews and join. Well, out of his boat crew, which I think was seven people, you know, including him, all seven graduated became Navy seal in his particular crew. Yeah, it did not lose one person of his boat. So what happens is when we start shifting reality and we're strong and in our minds, it impacts other human beings. I will talk about this later. I don't think the mind exists just in our body. It's like I can I can be thinking about you and you guys have probably had this happen. I you know, be thinking about Scott and maybe I haven't talked to you and we just met. But in the future, maybe I haven't talked to you for a couple months. And all of a sudden, I'll get a call from Scott or an email and you probably have that happen too. Like how does that happen? And some people, it's just coincidences. No, I have that shit happen all the time. Like, you know, I use my mind to create circumstances that are favorable for what I'm trying to create. I totally agree where you said that one person can shine on the rest and leave the rest and get and everyone's going to get the best out of themselves just being around the right person. I can go on in my life. I can give you military examples where we would go in a leadership series and training programs. You have one guy that shows up and guess what? Everyone is doing better than what he did yesterday because of that one person indeed. Really push your minds if I think one time that happened to me, one advice and it wasn't necessarily about performance, more of ethic. I was talking to a friend of mine and we're sitting on a table and we had a liquidation business and he just had some investors buying into his business. And someone came and said, you know what? You have those investors. How about, well, do this? I'm going to buy some inventory. You sell it to me, but sell it to me in extra fee and this different we're going to split. And he said something was good and we're still good friends. He was actually a competitor of mine. And he said, you know what? Listen, those are good guys. Those are orthodox Jews and the guy wasn't. He was a orthodox Jews, but they were sitting with me telling me, what do we need to do to help you? And I just don't want to put my head over there. I don't want to put my mind over it. I want to do it right. And I'd like to just like to get the ethics. You could have made right now some cash consistently. No one would have known. And he told them I choose to put my mind somewhere else. You know, and I remember hearing this. It wasn't something obvious because no one sit down at school, business school, telling you this, we have a big debate over it's business school isn't needed. But no one ever tells you that like, I think, you know, and it takes one person to change it, it changed me forever. Yeah. Just to the right thing feel better about yourself. It's definitely not all about their money. So one person, like you said, can change it all. That's absolutely great. Everything's energy. And you guys have experienced it. Someone walks in a room and you just feel different. Like, what just happened, right? You know, and it could be bad or it could be good. Like you walk in a room and like, seems like all the air gets stuck out. Like, what just happened here? Or does that person give you energy or someone lifts you up? Yeah. And it, and it, and that's what I try to do. When I go out and speak, that's that's my whole goal is to lift the energy of the room. That's why that's why, you know, I believe that our minds are not just in our bodies because you can feel people's energy. And, and you can, you can create energy that transcends beyond your physical body and influence people with that energy. And when you do things that are unethical, when you do things that are just, you know, pure greed, I think that, you know, you can, you can get some wins, but there's going to be a cost. You can make a lot of money and still be unhappy. You can make a lot of money and not have many friends or people that really love you. And I, that's never anything I've wanted to do. I've made plenty of money, but I've always tried to do it the right way in a way where you lift other human beings up. I think that's the best way to make money. I also think that that energy, like, it, you, it's palpable. I, I even feel it in conversations that we have some time when, you know, then all of a sudden, the conversation just turns into this like energy and, and there's like emotion into it. I don't even know how to describe it. But when you start to really connect with somebody, you know, I mean, I, this is why I love podcasting and it's actually why I like doing the in-person stuff versus the zoom stuff, because you start to like play off each other's energy and it's, and it's so, it's so, like, it's intoxicating. It's fun. But that can have a negative side effect too. Again, if you have the wrong person, you're in the wrong crowd. I mean, you spoke about it in the army. I, I, I felt it in sport. I never was in the army, but my god in sports, it's like, if you're the leadership you choose for the team, the captain, the assistant captain, if they have the right energy, it is incredible what they can do to the rest of the team. And it's like not just motivational. There is x percent increased physical output from everybody because they're rallying and they're unlocking an energy. And I'm sure it actually comes down to the brain operating in a right way, maybe releasing certain, certain hormones and chemicals in your body that allow you to operate at higher efficiency. If you feel like you're rallying behind a cause, like there's probably some biology tied into your psychology there. So I love it. I absolutely love it. So, I was at an event yesterday where I was telling you guys they said the, the total wealth being managed by the group of people. Yes, some were billionaires and some many were billionaires and many were managing, you know, billions and billions of wealth. But it was bigger than any country, other than the US in terms of the GDP. But it was interesting watching the people that were up on the stage on panels and watching the energy because they were all very successful people, but some had really good energy. You just feed off it and they were generous to others up there. And some when others were being interviewed were just kind of sitting there, you know, waiting their turn while others would be looking at the person and really interested in what they're saying. Now, they all had lots of money, but the energy was very different. And I would bet to say that the level of happiness was going to be very different to between, you know, the people that were really curious and interested in other human beings versus ones that were just there because they had their speaking. It's my ego thing. And, you know, I make a bunch of money and, you know, I'm awesome. And yeah, that's awesome. But to me, that's never been a goal that I thought was desirable. You mentioned something earlier when we were talking about that conference. All these ultra high net worth individuals, multi-millionaires, multi-billionaires, I don't know who's at this conference. So in your mind, what allows somebody to become that successful? Yeah, I used to think when I was a kid, they're just smarter than everybody else, right? And used to kind of piss me off because I mean, I was relatively smart, but I'm like, I don't know if I'm that smart, right? And then, but now I know it's not now. I mean, that's part of it. Obviously, the stuff they're doing with the strategies of investing, you need to have some insights and you need to have some brains. But I do believe, you know, and we can now get into it. I do believe that, you know, it's in the mind. Like, everything's created twice. We talked about this earlier. This microphone was an idea of, in someone's mind at some point time or maybe a group of people. And now it's something I'm speaking into. So explain that concept quickly. And that was, that was a really good one. I like the table concept. If you explain the table, that's easier to understand. Yeah. This table were in this glass. I mean, everything before it existed, it had to be an idea in someone's mind. And so, and by the way, this glass is just energy. The water in here is energy, everything's energy. And when you think of everything as energy, this might be a little weird concept for some people. The world becomes more bendable. It becomes more creative. And we think of it as just this thick solid material that we're having to navigate through. It's a little bit intimidating. But when you just understand, everything's was created twice. First, in someone's mind, then just ask yourself, what can I create my mind? Right? What can you all create in your minds? And then when you create it vividly enough in your mind, right? You start to notice things. You start to see resources. You start to find people that can help you create it. Bring it to life. You start to find investors potentially, right? To help a concept go. You start to create more confidence when just like my friend who created being a Navy seal in his mind, right? All of a sudden, now he had the resources, the confidence to go tackle one of the toughest trainings on the planet. So when we created in our mind, it starts to become real right away. Now it doesn't become real right away, but it starts to become real right away. We've got to feed it. And then we've got to take appropriate actions too. And what you also find though, when it's vivid enough in the mind, your actions, because actions are created, actions are created first in the mind. We don't just take an action, right? It might be a subconscious thought, but there's a thought that tells us to go take this action or we feel to take this action. When you got the right stuff in your mind, you take better actions. You take more effective actions. And life gets easier. I used to have this kind of hang up where I would make things harder than they had to be. I don't know if you guys have ever done that. Everybody does that. It's not. Yeah, it's very hard. I want you to stop saying, yeah, because I used to have it. I've got two kids and for the holidays, we'd get them a bike and I go, I'm going to put the spike together and I go there and I'd open up the thing and I'd put it together and I'm like, oh man, I put that part that's back on number two on bat. And I'd have to take the thing apart. And every holiday, I did something like that would happen. I'm like, why am I always doing this? And there was a pattern I had in my mind. And so I shifted that pattern to things come, you know, things come to me with ease. And or even like we'd be buying houses or things like that. And there always be like some hiccup that would come in the middle. I'm like, God dang it. There it is again. And I stop that. I'm like, I'm not going to have that pattern anymore. And things have been much easier. So we can shift things and when you shift things and the whole world changes. And I'll tell you one more story. So my son went to Harvard and he was a basketball player there. And he got out and he was working. And actually he and then he you talk about business school. He was he went, played a fifth year because he had a what's called a red shirt. You're, you know, concussion. Well, he was at Harvard. So he played a fifth year at Rice and started working on his MBA. He has not finished it yet. So, but he was working on a deal to buy. I can't name the company, but it was a very prestigious company. You guys would know the name. And he had three senior partners, but he was working on it. And they needed a couple hundred million dollars more to, you know, kind of finalize the deal. And and I told him, I said, look, program your mind because he's a huge believer in the mind. He's used it in so many different areas. He said, program your mind, you're always in the right place, the right time. And so he was working on it for about a week, you know, when he goes into meditative state, to program your mind, you have to be in kind of an alpha state, a lower brainwave state. And he'd been programming. I'm always in the right place, the right time. So he calls me up, he goes, dead, never believe what happened. I go, what? He goes, I'm walking, he lives in West L.A. He goes, I'm walking down this sidewalk near my house. And this guy's running towards me. And all of a sudden, he stops right in front of me. And he said, well, what what do you do? And he goes, he stopped and he asked me, I know he said, he stopped and he said, look, I don't know why I'm stopping. He goes, I don't even usually run this way. I live up in Beverly Hills. But something tells me I need to talk to you. And my son's like, okay. And I said, you know, how old was he? I go, he's really old like you. And so then the guy asked me, he said, you know, I don't know why I stopped. But something tells me I just need to stop jogging and talk to you. And he said, what do you do? And my son said, well, I think he said, I'm an investor. And then he goes, I'm an investor too. And they talk for a minute. And my son didn't really know much about him. But the guy said, look, if there's ever a reason we should talk, let me know. And he gave him his name and information. My son goes back, looks him up. The guy is a billionaire running a $4 billion private equity fund, a chunk up at his money. And my son goes, I'm gonna call him up, right? So he calls this guy up and he goes, hey, Tommy, I'm glad you called. And Tommy said, I'm working on this deal. You know, you might want to take a look at that guy said, yeah, I'd be interested. So they meet for dinner like two days later. Guy really likes it. He goes, I had another guy who might like it too, brings in another guy. They made two days later for lunch or dinner. And each of those guys committed a hundred million dollars to that deal. Now, how did that happen? I mean, how did that happen? You could say, just coincidence, that's a pretty crazy coincidence. Now, maybe it is. Maybe it's just coincidence. I just don't believe that. I believe that we can start to carve our way into a better life by working with our mind and then taking action. But having the right kind of stuff, the right programming in your mind, whatever you're experiencing right now, any of you watching this or listening, whatever's happening, if it's crappy, guess what? You've got some stuff in your mind that's helping to create the crappiness. Now, you can get rid of it. And you can start creating something better, which is what I'm excited about. That's why opportunities are all around us, right? Opportunities are all around us. It's just like you said, it's a state of mind for you there to pick them up or you're going to go and think, it doesn't work. The why? Always me. Just you keep going on a constant mindset that it's not going to work. Then it's not going to work. But if you're in a mindset is like, I can make it happen. I'm going to look around and eventually things will come. Maybe wouldn't have been this deal, maybe another deal, but things would play out. I guess there's always opportunities and it happened to someone like me that came from the bottom, economically, right? That crime or anything like that. But it was, but they were there. They're always there. When you when you really search one thing and we spoke about this focus, very focused. I know what I'm looking for. I'm not looking for a singer. I'm not looking. I'm looking for someone in that space that want to give me a hundred or two hundred million dollars. That's what I'm looking very, very focused. Your mind is there. Shifted boom. Eventually you're going to find that person and you're going to be with open arms ready for those people. You think so? Yeah, absolutely. And so the first big idea and the breakthrough code is what you just mentioned is to focus on less and then obsess. So I think people what like when you look at light, right? You have a light bulb. What's the difference between a light bulb and a laser? What's the difference? It just dispersed versus focus. It's focused. Yeah, they're both light, but you know, we can get a laser that'll cut right through this table. Light bulb will light it up. It won't cut through it. So a laser is focused light and you need to have focused energy, right? In order to create a breakthrough, an area where you're stuck. We're talking about business but it could be in your health. I was with a friend of mine that very, very successful, wealthy guy has sold many, many businesses for lots and lots of money. But he's having some health issues. When I was in New York before I left yesterday, I went visiting him and he owned some huge art galleries and just very successful guy. And he's having some physical issues. And one of the things I just told him, I said, look, you know, because he's got your doctors, I'm sure, but they're meditating them. They're treating the symptoms. I said, hey, with your mind, start treating the cause. You know, even in our bodies, our bodies are not the same from one minute to the next. They're cells dying. They're cells being recreated. And he had, he had some acid reflux. He said where he was having COPD. And I found whatever else he had. But I'm like, look, his name is Bernie. I said, Bernie, you can turn that around, man, but it starts in your mind. You see people that, you know, cure themselves from cancer, stage four cancers. How does that happen? Well, that cancer is a pattern in the body, a pattern in the mind. And for that cancer to continue, that pattern has to continue. If you shift the pattern, one of the things I do is I host, this is kind of weird, but I host the global energy healing summit. And I have these, these MDs and people like that are energy healers and stuff like that that don't believe that things can't be reversed in the body, right? They just because when you think of everything as energy, not matter, matter is just condensed energy. And this is a little bit probably something I was like, man, what's this guy talking about? But I really, I really want to, like, are you familiar with the Wim Hof? Sure. So I think Wim Hof was a thing. He may be on our next summit, actually. Okay. So Wim Hof is an individual where he was, I think, at the University of Holland. And he showed them how he can be in water, how he can, exactly, can inject him with poison. Yeah, it was bacteria. And then there is the symptoms were like after 30 minutes, that's what you're going to feel. And he had no symptoms. It was a lot of breathing exercise, but also in the mind where he was in an ice bath, and they had all those patches on him to check. And I said, well, your kidney's temperature is too low, it's like, give me a second. And you would, in his mind, change it. And it was all documented at University of Holland. And since then, I think after he then, at least the injection, I think it was E. coli that they injected him with, they've done this to about 700 people. And as long as they're using his method, there were no symptoms where the symptoms are just food poisoning. Right. And it's documented. Exactly. So yes, the mind can control what he claimed was that it's interesting to hear your opinion about that because he claims that back then, because we live with an AC, we, we, with a very comfortable environment, we have suppressed all our mechanisms to, to be in any weather, you know, when we were cavemen, we were basically there protecting. If you had a cat, we had enough adrenaline rush into our blood. So we don't get the infection. So he said, okay, then how do you increase your adrenaline part of the breathing exercise where you hold your breath? It's the same like having a bandage up and you're not going to get sick with that amount of adrenaline in your blood. And there's just a lot of those parts, but you're not supposed to live in a very comfortable environment. So you can take out all those immune immune systems that come from your brain. And he talks about this a lot too. Did you have part of that philosophy in your summit as well? Yeah, we, we had like 40, we've done it twice. So we've had 120,000 people go through the summit. We're going to do another one in March of next year. But yeah, we've had, I mean, listen, when you think every, like what, what, what Wim Hof is teaching is really how to change your energy. Like breathing, breath, breath is energy, right? That's, that's how we bring, that's how we shift energy in our body. Like some people breathing really shallow and Wim's teaching you how to, you know, breathe rapidly and then, and then exhale air and hold your breath. And, and then your body adapts to oxygen deprivation, right? So I put some paramedic stress on the body. But yeah, this is the kind of, and, but this is what I'm saying, even with your mind, like, you know, stress your mind a little bit, start creating stuff in your mind that's, that's out of your comfort zone. You know, that's what I always do. Like I don't believe anything is impossible. Now, you can say, well, it's impossible for a man to land on the sun. Well, it's not been done yet. I'm not saying it's impossible, though. You know, it, you have to have some ratio now and then. Yeah. I mean, think about, think about all the stuff that we're doing. You go to a night, I guess. The sun, the sun's always shining, brother. But yeah, it's actually, but everything that we, you know, that we take for granted today, like, you know, I'm 60 when years old, so I'm older than you guys. But if you didn't tell me you have a phone and everyone listening, like, yeah, of course, we have phones that we carry with us and they have cameras and music and internet. I mean, come on, man, that was someone's dream inside their head. Steve Jobs, you know, he was what the big guy that kind of had this massive dream that, and you know, most of the engineers when jobs said, all right, here's what we're going to do. They're like, no, we can't do that, Steve. And he's like, get out of here, right? Yeah. Someone who what thinks we can do it. Come on in. Yeah. I wanted to point out that you actually made a good point. So I think the answer to one of my first questions, which was what's the, what's the point or what's the action you have to take to start is you mentioned it right now. It's start putting uncomfortable thoughts, like thoughts outside your comfort zone in your head. And I think that's what starts this whole process. Start putting those thoughts in your head, and then, and then don't back off. Like, because what most people do when they put a big thought in their head, big idea in their head, they're like, okay, I did it, right? He told me to put a big thought in my head, and then they go out there and then they get their ass kicked, right? Like, you know, it didn't work out right away. You know, they didn't get the funding. The concept got beat up by people that you're talking to. They only tried it at work. No, no. Life is, life is giving you that stressor right now. It's trying to see how bad do you want it? How focused are you? Are you just going to first thing that goes wrong, give up or start to doubt, which a lot of people do. I'd say probably 98% of people on the plane, maybe 99, like something goes wrong, like, oh, yeah, no, it's not going to work. When stuff, when I'm doing something, I'm just train myself now. When adversity shows up, I'm going to use this, man. There's a reason this is here. It's like, you need to be happy about the journey, not just the destination. If you're all about the destination, you're going to break apart through the journey. The journey should be your ambition. You need to enjoy going through that process. And you have to enjoy the tough stuff, the stuff that isn't what you want to have happened. Like, one of the things that has gotten beaten up, you know, in recent years is don't have expectations, right? And I think have expectations of what you want. Don't have expectations on how it has to look for you to get there because that is not going to look typically the way you think it. You want to, okay, I've got this big idea. Straight line. That would be awesome. That would be amazing if it was a straight line, I remember in 2016, 2016 we had this challenge early 2016, I think, or maybe end of 2015, and boxing show me at the time had just 20,000 members. No, it was 2015, 20,000 members. We sold the company by the way, 1.2 million. So at the time we had 20,000 members. And I noticed something weird on social media where people said I got the truck in email, but it's not going to my address. And another one said, yes, and with me, same with me, same with me, same with me. I was worried because we used to send an excel sheet with the address for every box. And all it takes is one column that you make a mistake and you push down all the zip codes and no one will ever get your box. Right now, if it's 20,000 at a time, if you do the math, how much the cost of goods were plus refining the people, it was $600,000. I didn't have 600,000. So I called the guy that was doing this. And I told him that, and what's going on? I said, no, let me see. And we were trying to figure it out. At all, I'm looking 600,000 dollars. And look, every second someone else said, yes, I'm here, same here. We might have killed the entire business because of the wrong column on excel sheet. And I remember that my ex-wife at the time, my wife was telling me, just forget about it. You have the other business, the wholesale business, forget about it. No, I'm going to fix this. And I'm going to make it bigger than life. Don't worry about it. I just, I don't know what I got that energy. I felt like I was stressed, but I felt that it was a good challenge. And I'm enjoying that. Oh, finally, something exciting happened. I don't know why it was psychotic. I know we found out it was all good. The emails that were sent were sent with a mistake were, you're supposed to send a variable on the email that sends the truck in email to everybody. And it wasn't. It was just a regular truck in email that goes to everybody. And that's why it happened. Boxes weren't fine to everybody. But let me tell you, I mean, at one point, you said, maybe it was a mistake coming to America. I have no idea. I mean, so many angry people and I don't have the money to refund all those people. It was very scary, but it's just the way you look at stress and you set yourself for you going to cave or you're going to stand your ground. Yeah. And really, but I look at these adversities now, and I have for many, many years now, as if you're going to jump off a diving board, right, or a springboard where you want to go high, where does the board go? When you do that kind of initial jump and then you hit the end of the board, and where's the board go? It goes down. Yeah. Yeah. I was thinking that the physics frame, yeah, it goes down. Yeah. It goes down to be able to spring up. And so I think that, you know, I believe the universe is always working your favor. And that might be a polyannish way of thinking about it, but I absolutely a thousand percent believe it. I think the universe was working in my favor and the toughest times I've gone through to help kind of shift me a little bit to see something I wasn't seeing, right, to dig deeper. So the universe is always working your favor. So now and stuff doesn't work out right. I just thought a man, okay, where's the gift here? Like what? What can I learn? How can I shift? This is showing up for a reason. It's not bad. It's unpleasant because I would like it to be a little bit easier, but there's a gift here. And I want to milk the heck out of this thing. And I literally go there quicker. And so I don't get upset when things don't go my way or when I face hardships. I literally use it as kind of a propulsion mechanism, but I've had to teach myself to do that. And again, I'm older than probably anyone listening or most people listening to this. So, but I wish I wish I would have done a way. Well, I wish I would have done it a lot earlier, but I've been doing this now for decades. And it really, you know, you feel like there's nothing you can't handle when you truly believe that things are working for you, not against you. You know that Musk said if you didn't fail a couple times, you didn't try hard enough, whatever you tried wasn't pushing the boundaries enough because you never failed. Yeah, I feel like that's most entrepreneurs. I mean, anybody who's a success quote, quote, quote, success, they failed a lot. Yeah, yeah. But again, it's not failure if you learn something. It's just a lesson. It's just a, it's just the next advancement. And, and, you know, so if you believe the universe is always working your favor, then it's almost like little nudges, right, to get you on a track that maybe you wouldn't have gotten on had that thing not happen. Yeah. I think for me, like, even my, my father passing away when I was young, you know, I mean, obviously I wish my dad was he was an amazing guy that I didn't really get to know, but people just told me so many great things about him. That experience, though, I don't think I'd be here with you guys at that not happen, right? I probably wouldn't be writing books, break the codes my third book. I wouldn't be speaking around the world. I wouldn't be coaching Olympic gold medal athletes or working with CEOs. I don't know what I've been doing, but I don't think it would've been that. So I think that set me on the path because I had so much pain. And then I wanted to learn how to get out of it and how to help my family. And then I, once I learned it, like, man, I want to share with this with everybody, right? I want to let more people know how they could do that. I want to, I want to speak about the brain, because you've spoken about this a few times now. I want to speak about the two parts of the brain so people can understand how it's broken down. And also you speak a lot about programming your brain, your subconscious. So maybe I don't know how deep you want to go to the biology. I don't know what your expertise is. Well, we can talk about the brain. I prefer to call it the mind because brain is the physical mechanism. But I think the mind is more powerful than the brain. I mean, I don't know what your beliefs are about when we end our time here on the earth with our body. But I believe that there's consciousness that goes beyond our physical body. I hope you're right. I mean, I don't want to end them. So I think we do have a physical mechanism that we use to think with and to process with. And that's called the brain. It's very, very important that you have a healthy brain. And I do a lot of research and fun stuff and training on that. But the mind is more than the brain. So we've got a conscious mind. And we've got a subconscious mind. I've renamed the subconscious mind, the super conscious mind because I believe it's incredibly conscious and aware. It's so much more conscious than aware than our conscious mind, though, that it seems like our conscious mind can't pick up everything that's going on there. So the conscious mind can process 40 bits of information every second, 40 things, which is pretty impressive, right? 40 things in one second. Like that's cool. But the subconscious or the super conscious mind can process 40 million bits of information and probably a heck of a lot more than that, right? So it is running, it's making your heartbeat. It's secreting the right hormones. It's making sure you're breathing and it's taking that oxygen that you breathe in and making sure it's distributed throughout the body, especially the brain. So it's doing all sorts of stuff like that. But then it's also running patterns in the background. It's running the pattern. Like people say now, scientists say that 95 to 99% of what we do in our day is manufactured by our subconscious mind. It's not, it's not like we're going to think what we're going to do every second. We don't do that. We think we do. But we have patterns. We have habits. Those are our subconscious. And so down there, if you learn how to work with your super conscious mind, now the sudden the world becomes easier to adapt and shape. When you're just working with a conscious mind, which most of humanity is, it's difficult. You're struggling because you're using this primitive little computer and trying to think your way through life. So in the subconscious, or I call the super conscious, we have some really great patterns. And we've got some probably pretty crappy patterns. Some of them, we didn't put in their consciously. We've inherited them from our parents, our ancestors. You know, my, you know, someone's dad said, you know, if you have too much money, it makes your life miserable. And so you adopt that. Or life's hard. You can never get ahead. Or, you know, there's people that can't stand relationships. Why? Because their parents could. And so they, they just adopt that pattern of fighting or not being able to get along. And they're wondering, why can't I ever be in a longer term relationship? So anyway, or health things like, you know, parent had a bad knee. And now the sudden, you know, my knees start, my knees hurt too. It was that something where you say, well, when I have people that I work with and talking about leadership, one of that part for my, in my mind was always, not just what I'm going to teach them is what, not what you learn only is what, what do I make sure that you're going to learn? So it was always a conversation with people. Yeah. See how they think it's okay. Okay. Okay. We have to deprogram that part. Yeah. And it's, it's, it's going to probably be much harder than learning something new. Doesn't have to be something. Yeah. I've learned that if, if I'm going to teach you something new and something else keeps blocking it, because this is taboo for you, you're not supposed to do it. Yeah. A perfect example in the beauty industry. There's a company called, calls, sold a genero. It's, it was created in Brazil. And they, they blew up with, with a particular product that the packaging was white and the, and the cup was yellow. And the founder said that she was working for a steal outer. She was an industry person. And she said, the worst rule in the industry in packaging for branding. And there are any circumstances do not have a white jar and a yellow cup or the other one. I might be wrong about that. It might be. And she said, when I started my particular product, the figure, I will do exactly that because that's going to stand out because I'll be the only one. And she blew up with that product. So the deprogramming is something that you created taboo. You keep sticking into it. And sometimes in order for you to be kind like a, a disruptor. Yeah. You don't know about that. You come in and you disrupt because you have all those taboos. Yeah. And you do all those taboos. And that's what you succeed because after a while, it makes no sense that taboo, right? And it's, how do you deprogram a person? Yeah. That has something that they learn all their life, not for more, not for messy, loud, telling them not to, it's from child. What do you do for your child to make sure you reverse the mistakes you made with your child to make them better? Yeah. So when, and the cool thing is when, first of all, when you release old negative, disempowering patterns in you, it does tend to free up your lineage moving forward, right? So really important for all this to, now can we get everything, every, uh, disempowering pattern out? I think it's probably a lifelong process. I mean, there's no perfect human beings, right? We're all still learning and growing. And, and so even today, I mean, I, I, I do it. I've been doing it for a long time. But, you know, I'll notice I'm not feeling right about something or I've got some concern about something. But then instead of just being concerned or not feeling right or not having the level of confidence, I want to have, I go, all right, what's causing that? Like what, what's in me that's causing that? Because if I, if I, if this is my mind, my hand, and my mind is now wrapped around this disempowering belief, and then I try and say, you know, be confident. My mind can't grab onto it. Like this is taking up all its energy, right? And so yeah, you do have to, I call it let go of your old baggage. And the way you notice your old baggage is, is first of all, be really curious. Like, rather than just accepting this is who I am, like we're all just works at progress. When you start noticing the chinks in your army, you start noticing maybe you've got fears about this or that, or you don't feel like you look at someone and go, I don't think I could really do that. But it's something you really want to do. Just go in and say, all right, what's going on? Like what, what, what's the belief? What's the old story? What's the experience? And maybe it's something from a long time ago. From the ages zero to seven, we talked about this earlier. We don't have any filters. Our conscience mind is not fully developed. And so everything is coming in. And we just accept our parents because they're the, you know, we're these little kids. We accept whatever they say is truth. And some of that stuff stays with people until they die. Unfortunately, some of the things that are disempowering. But when you notice some of those things you can do. So what can you do? Couple of strategies. And one of the ones I used in the breakthrough code is, and these are all mind games, by the way, which, because when you think about a belief, a belief is just, it's just, it's really a mind game. Everything's a mind game. Life is a mind game. That's why somebody looks at something. Oh, I love doing that. I'm also, I would never do that, right? It's just that's a little game they're playing in their head. And so when you think of life as a mind game, let's play the game in a way that we're able to win. So you guys know what a shredder is? A papal shredder, right? So one of the tools you can do that old, not. I mean, I hate it. I hate it once or twice. But, but, but when you shred paper, it's paper. You don't want anymore. It's something you're trying to get rid of. So your mind knows that. And mind knows shredder means, you know, get rid of it, throw it out, shred it up. Yeah. Well, what I have people do is, is create like a little mind game. We're in their mind. You know, they notice like this experience when I was six years old and I failed or I forgot my line of the school play. And now I can't, you know, speak in front of people. Okay. You're not six years old anymore, right? That was an old pattern. You don't have to keep dragging that along with you. And so you go in there and maybe you visualize being, you know, six years old and having happened, but you just put it through the shredder. And you really see it vividly like being shredded shredded. And what you're telling your mind is, I don't want this anymore. Yeah, it happened. But I don't want the feeling from it. Maybe so you remember it happening, but you don't need the feeling from it that causes you to be to feel weak or less confident. So that's one. There's plenty of different. How does that impact you when you actually go through this exercise? Like the next time you encounter that situation. Yeah. And sometimes you have to it several times, but the mind is very malleable, right? So when you train your mind, like, I don't want this, it'll start letting go of it. It starts releasing it. And then you can put something else in there. I guess, I guess you're right, because once you, once you already have that mindset, like, there's something needs to be toast into the garbage. You're not going to be a holder. You're not going to keep everything in your house. You're going to throw away some stuff off the wall, right? Therapy is okay. Let's clean out the old, the old experience you had in your head, or let's clean out all those old beliefs and habits and so on. So you're not going to have kind of like a hoarder's house in your head. Some therapy does. Some therapy is just talking about all the old crap where you're reliving it. And I would say the goal of therapy should be to get rid of this stuff though. Yeah. I mean, ultimately the goal is, and it's not, it's not like it never happened. Like maybe somebody was abused when they were young. I mean, that happened. But bringing it up every day and thinking about it in a way where you feel disempowered, you feel afraid, you feel unsafe, that's not useful 20 years later or 10 years later, even really, you know, two years later or whatever. And I'm not trying to put anybody down that, you know, because I spent a lot of my early years feeling unsafe because I lost a parent at an early age and I'm like, okay, what else could happen? It wasn't useful for me to continue doing that, right? I had to get rid of that in order to be able to build in the stuff. Otherwise, if you don't get rid of the old baggage, it's almost like trying to build a house on a faulty foundation, right? The house is not going to stand up. What about leadership? Talk to it because you do a lot of coaching for major conglomerates. I mean, you're talking about leadership. If you ask, what's a typical leader? What are the attributes for a leader? What would you say? Well, yeah, I'm not interested in a typical leader. I'm interested in outstanding leader. Okay. And, you know, people that really rise above and do great things. And I think one of the first things outstanding leaders do is they're really good at building a culture that attracts outstanding human beings that want to come and do something really, really big. So it's not a job you're showing up for. So culture is really important. As a matter of fact, even yesterday when I was with all these billionaires and they were talking about, you know, their firms and things like that, you know, many of them, not all, but many of them said that culture was the most critical element of their success. You know, strategies important, obviously, but even Peter Drucker said, you know, culture eats strategy for lunch, right? So culture is really important. We need to have a place that good people want to come to. And that's sticky. So they're not, you know, they get offered, you know, extra, you know, 10 grand. They're not, you know, just jumping out, right? You even talked about how money is not the most important. So culture, culture, what's that? How do you build a good culture? Well, the way I do it. So I, because I've helped build a lot of cultures. And sometimes it's at the, at the, you know, the company wide level. And sometimes it's subcultures like we'll take, you know, organization, maybe 6000 people within a 40,000 personal organization build a subculture. But the way I like to do it, like in my company, in my training company, we define our culture with a little three part mantra. And it's just really simple. But I said, what are all the behaviors that I want that people that will work in my company? How do I want them to behave? Because that's what you're really driving with culture is behavior, right? But you get the right behaviors, then you get the right results. And so we listed out like, you know, all sorts of different attributes, you know, and they could be like, you know, open communication, right? Drive, commitment, you know, whatever courage, curiosity. So you have all these different things. And then what I always do when I'm building cultures, I say, all right, we got 30, 30 different attributes. We're only have three taglines and they have to be quirky, memorable taglines. And so then we start saying, you know, what can we combine? Like commitment, drive, okay? That can go in a bucket. And then we put them in three buckets. And then we look at those buckets, and we create like an interesting tagline. So the three that we have in my company, and these won't fit for every company, like the people that work in my company may not work, you know, well in your company or your company, right? So the Navy SEALs have have cultures where, you know, the only easy day was yesterday, right? If it doesn't suck, we don't do it. Like not a lot of people want that type environment, right? But that allows them to attract people they want. And my company, the first one we have, we have three, but the first thing, and we measured people on this, and we reward people on this, and we use it in our language every day. But the first one is we always play big, you know, because we're, I'm sending people out that are doing trainings and a lot of the big tech companies, financial companies. And I can't not have somebody go out there and go, yeah, I'm just not feeling good today. You know, I'm not going to do a no. You play big no matter what? And I remember somebody, I had somebody doing some instructional design on one of our courses. I teach presentation training as one of our courses. Like we show people ought to be really persuasive and drive action. We do it in a lot of big tech companies. And this person was like dumbing down the material. I'm like, what are you doing? And I was paying a lot of money. And she goes, well, if one of your facilitators is out and they've got like a headache, you know, they might not be able to, you know, play at this level. I go, if they got a headache, they can take, they can take a tile and all or not take a tile, but they're going to play at that level, right? And so we always play big, right? We expect people to play big no matter what happens, play big. Number two, we pressure for breakfast. And that's something I always told my kids growing up at the McCarthy House. We had pressure for breakfast. We love pressure. Give us some pressure today. And I need people in my company that like pressure, that like it when things aren't necessarily easy. I had someone we hired that, fortunately, I didn't probably get it right with that hire, but we showed up and we were training this big group for a met life, I think it was. And so we broke into different groups. I had lots of my trainers there and it was a hotel in Chicago. And she comes out of the room. She was going to train people and she goes, I can't, I can't do it in that room. I go, what do you mean? She goes, there's no window in that room. You go, what? There's no window. I need a window. I go, what? Because I need a window. I'm in she was kind of freaking out. So I'm, we've had a switcher and put her in a window, but that was a last training she did for us. And I love her, but she's not going to fit our culture. We need people that eat pressure for breakfast. And the third one is we spread the lot. So we always play big. We eat pressure for breakfast and we spread the love. And one of the things we do in our trainings and one of the things I do whenever I'm talking and, and, you know, doing keynotes or whatever is I try to love people up. Like some of the CEOs and CEOs and people I coach, hopefully I'm giving them good strategies and advice and things like that. But one of the things I always say is you just make me feel better. And when you really do care about other human beings and, and you, you want to, you want to, you want them to succeed. You want, you love being with them like magic happens. So that's the way to build culture. That's my culture. You don't need to have that one. But list out all the subscribers for the behaviors you want. Bucket them in three containers. And then from each of those picks something out like we pressure for breakfast like I'd never heard that before, right? So you want things that are memorable, not like we raised the bar, right? Everyone said that. Like do do it uniquely so people remember that that mantra, the rest of their life. Like our team, we say, hey, play big today, going some pressure, right? Spread the love. So this becomes part of our language. And that's how you really build culture when it becomes part of your language. How do you, how do you find people that fit into that culture? Well, that's a great thing. Once you clearly define your culture, then even when you're interviewing, you can say, look, in, in organization, you know, we always play big. Give me some examples where you really had to step up and play big. And then, you know, how do you feel about pressure? How do you feel when, when you got a lot of pressure on you? Does that make you better or give me some examples of how that makes you better? And so you can really start to vet it in your interviews. You can ask questions. But most people, they don't, they either, that they, maybe they had some values where they put together like I was talking to a CEO of an internet security company and good guy and a client of ours. But I asked him early on, I said, do you guys have a culture? He goes, yeah, no, we got some values, you know, we give awards out. Oh, no, I say, yeah, we got some values. They have five values or something like that. I said, what are they? He goes, yeah, I'm not sure. But we give awards out every quarter. Well, if he's not sure what they are, I guarantee you know what else is sure what they are. Yeah, yeah. And this is, this is where it needs to be crystal clear, like a billboard or like the 10 commandments before you write down a whole Bible. Yeah, for the people, you can start with something that every person will know. Yeah. And it starts with 10 commandments or billboards and say, I like three. That's why I like that's why I like only three. Well, yeah, I mean, the idea is that it needs to be short and sweet. Yeah. So everyone understand exactly where, where if you make it too long and broad, yeah, if, if you do it, it's just one year after with the bigger the crowd, the smaller the message needs to be. Yeah. So it's going to stick. If it's a small crowd, you can expand. You can go into details because it's a smaller crowd. So it's going to be easier to stick it in your head. It's just, it's just something that, that that has more value at the end. But so let me ask you discipline versus motivation. What's your stand? Well, I think, you know, when you talk about discipline, it's kind of willpower. And willpower is a, you know, it's like every day we wake up with, you know, we've got that picture of water there, but imagine like a bucket. You got a bucket of willpower, but it's like liquid. Let's say it's like water. But this bucket has holes in it. So what's happening every second to leaky bucket. The willpower is leaking out. So every time you wake up, you wake up, and now you, you know, you do an email, right? A little bit of your willpower is gone. You do a phone call. You do a meeting. It starts to drain your willpower. So what happens is, and this is, this is what some people say, they just, you know, they're so disciplined. They've got so much willpower. You can, you can definitely build up your capacity to have more willpower. But it, you're always diminishing it when you do work. We're diminishing some willpower doing this podcast together, right? So what do you do? You need to replenish. You need to make sure that you're refilling and how do you do that? You know, we do it. We had like a little meal before this, right? You didn't eat. But, you know, so, so we, we, we, we replenished ourselves a little bit. You know, we're drinking water, drinking water right now. So you're saying it's a combination where you still need to bring in some motivation, but it's, it's, it's disciplined, it's good, but it fades away. You need some motivation. Yeah. So, oh, yeah, do I run? Yes. So willpower, it gets replenished with sleep, it gets replenished with meditation, it gets replenished with doing fun things that give you energy. Yeah. That give you energy. It gets replenished being around people that, that, you know, are motivating and energetic. And then the other thing actually kind of slipped my mind. What was your, what was your question again? You said, oh, motivation. Yeah. So the thing with motivation is what in this, I talked about this in the breakthrough code. I mean, willpower should be the motivation, I think, right? And then if you look at the discipline, because willpower, I don't know, you want to call it discipline or a motivation. Well, your power is going to be the motivation. Yeah. That was the willpower or motivation, or like, how do you see it? Because it's a big, it's a big conversation where you'll find people like, I think Mike Tyson said, without discipline to nobody, yes, true. You need discipline, but motivation doesn't go away completely. You need motivation because yeah, I would, I was listening to a, to an interesting concept already said, look, Einstein had to sit down for over 10 years, trying to build a theory, which at the end, it was a formula. And then formula changed the way we see the physical, the physical world as we know it today, just changed it. And which, by the way, Einstein was the one that I learned, he said everything is energy. And he said, you know, when you really understand that everything is energy, nothing's impossible, right? Which is really cool. But the point was that do you think you would have had just discipline for 10 years, working every day from dark till dawn, only with discipline, no, they had to be some motivation in it. So for him to continue getting his formula done. Right. And so I think, so, so will, will powers, when I look at willpower, will powers your ability to do something hard that maybe even you didn't necessarily want to do, like, it's kind of tough, like working out or whatever, right? Motivation, where motivation stays long term for me, and I do talk about this in the breakthrough code, is when what you're going for, so I'm talking about intrinsic motivation, like motivation inside, not just some money you're offering me or something like that. But when what you're going for, the result, I don't like to use the word goal because people think of goals that I had a goal didn't achieve it. Results, your mind thinks differently, can wrap around that word result, because that tends to mean, yeah, I made it. Which in our minds with athletes, I'm always saying, look, you've got to see yourself winning that gold medal right now. It's got to be real. So motivation, though, is strongest when what you're going for, the result you're going for, is connected to what I call or not what I call, but what your life purpose is. I think we're all here on the planet with something that we're supposed to do, and it's not one thing, like, it wasn't you just building a company and selling it for a lot of money. That wasn't your life purpose. You've got a life purpose that can encompass that, but it's bigger than that, right? My life purpose is, and everything I do revolves around this, the businesses that I'm in, even businesses that aren't in the training business, because I had restaurants, I've had insurance companies, software business, but in those businesses, I still believe I was able to execute on my life purpose, which is to just help realize, help people realize they're more than what they think are, really help people grow into who they truly could be. We're all a shell of what we could be. I don't care who you are. Elon Musk, right? Richest guy in the planet. He's got all sorts of other issues, by the way, but he's a shell of what he could step into and be, and that's why he's still going for it and going big. So when, like, if someone's just going for money and they don't have any connection to their purpose, the reason that they're on this planet, sometimes they'll give up early, or when they get it, it's so shallow, it's not fulfilling. But if you can, like, for me, making money is fulfilling because I was a kid like you, and probably like you, we didn't talk about, you know, your early life was a special kid. So that's my mom said, yeah. But I didn't have any concept that you could make lots and lots of money because my mom struggled fine. We didn't have enough to eat sometimes. And so for me, it's like, hey, look, if I really believe that we can shape the world, then go prove it McCarthy, go do some stuff where you can show people, not in a bragging way, because I don't even really talk about it, but just know that what I'm talking about works so that I can be confident and really believe that what I'm teaching can help other people. And so for me, that's why I make money. And then also to, you know, I mean, to enjoy great life, obviously, but then to be able to give it away and help help people and not give it away in a way just like, you know, hand money out to people. I mean, I do things like whenever I'm in a hotel, I'll write a note to the housekeeper, right? Because that's someone that's working, but I know they're typically like a single mother and probably struggling financially. And I'll, you know, take like a hundred dollar bill and, and I just, I put it in my hands and I kind of bless it. And I see it going into their life and having impact, but I'll just write a great, you know, a nice little note saying, you know, thank you, have an amazing day. Life is a blessing, like a little smiley face. And I leave and I don't even get to see them, but I love being able to do that, right? And I mean, not that a hundred dollars is a lot of money, but for them, it probably is. And it's, it's going to be something where they're getting rewarded because they're, you're out doing something, but they know someone else cares. So, I mean, you get to just do fun stuff when you've got money and you get to contribute in ways that are meaningful to other human beings. I love that. I want to, I want to go through because we, we, in your book and in Breakthrough Code, we spoke about the first of sort of three steps in like the breakthrough process. Yeah. An individual is starting from the starting from where they're at right now. Yeah. And now they want to start to program their mind and program their brain and, and start to add on these, almost like these stressors, but not stressors, like push themselves aside their comfort zone. So what are the other, what are the last two steps? So, first one was focused on less and then obsessed subconscious obsessions and not a conscious session. Number two, all right. So now you've got this, you're starting to lock in on what you want, all right? Your firm, you're seeing it, you're believing it. But now you've got to work on your story and we talked a little about this. You've got to let go of the old story that, because your, your, your current story is creating what's around you right now. And as human beings, we, we want to grow. We know we like what we have. We should be very grateful for what we have. And we want to experience more. We want to learn more. We want to help more. We want to make more, right? Create more. And so if you hold on to your old story, you, you can't create more. Your old story is created what you have right now. So we let go of our old story. So the second big idea is upgrade your story, upgrade your life. Your life doesn't get better with your old story. You need a better story. You need a more powerful story and you'll need one the next day and 10 years from now. And I'm always upgrading my story, right? Until we take our last breath, you should be working on your story about what's possible, who you are, what your capable of, what the world means, right? Like create a story that's meaningful. And so that's the big idea number two. And at the end of the day, all we are is the story of tell yourselves of who we are. Like whatever you tell yourself you're great at, you're, you're great at that because you're telling yourself that, right? And what you tell yourself you suck at, you suck at that because are you don't like, right? Because you tell yourself that. But some of the things you don't like right now, maybe something you need to shift your story around, not all of us, right? So that we can, like writing my book, I did not like, I'm not a detail oriented person, right? So I'm, I'm, I write it and then, you know, editor works on it and they send it back, oh god, I gotta go through this chapter. I don't want to go through this chapter. And, and then I go, you know, I, but then I get in and I go, whoa, I actually really like doing this, right? And so I started to shift my mind because I'm like, I want to write a great book. And so when that chapter jump, I'm like, all right, let's go, baby. Jump in. I'm saying, I don't like it. You have power with those words you decide to negate the words from your vocabulary and say, I'm going to never use that to say, let's go. It's awesome. Even though you don't like it, but eventually you shift your mind. That's what you say. And, and the words are important. You also, but it's also the way you say those words, right? If I go, I love, I love diving into this, right? No, but I, I, I love to chain like I love diving in this. Let's go. And so like when, when we do speaker training, right? And we're doing a presentation training. So a lot of people go, I always get nervous before I give a president or I'm not good at presenting. If they hold onto that, done, they've always get nervous that won't be any good. So they've got to let go of that. And one of the things that I say in the book too, and I tell people all the time, you're under no obligation to be the exact same person you were five minutes ago, let alone, you know, five seconds ago. Like, come on, we all all three of us at one point in time were diapers. Why did we wear diapers? Because we were pooping in our pants, right? Hopefully we're not doing that anymore, right? I'm not wearing a diaper. Not last three years. So upgrade your story, upgrade your life. And then the third big idea is pack your day with effective action, not massive action. I'm not asking people to foam at the mouth and knock people over and go crazy to change that distinction. So important. Because I used to think that's what you had to do. I used to think you couldn't sleep, you had to outwork everybody. And that was the only way that you could succeed. And then I'm looking at people and I'm going, man, yeah, they're working hard, but they're not working way harder than me, but they're way more effective than me. And but when you start to program your mind, the effective actions start to become more present. They start to show up, you start to see them. And then you also, like I had this little chart too, that we talk about in the book where there's four quadrants. So there's things that, let's say, the bottom axis we're measuring, you know, things that you can do that aren't really very effective, right? They're not going to, in terms of getting results, but we do them sometimes, right? You know, they're not very, and then there's things that are really effective in getting results. And then the the the why axis we're measuring things that, you know, you like doing and then things you don't like doing. Well, guess what? Some of the things you don't like doing, but are really effective, you need to do. Yeah. Like that was a great example of me diving into the. You don't want to do it again and fix it. Yeah, but I go, I go, if I don't do this and I call that do what you hate to get what you want. But then as I mentioned, once I did it, I'm like, I actually like doing it, right? Because I was coming up with newer ideas and distinctions that if I, if I just took back she'd sent to me and just said, no, I'm just going to do this. The book wouldn't have been as good. So effective action also though, there's two types of actions. There's achievement actions, like us doing a podcast, we're achieving something here, right? We're working. We're trying to help people out. We do emails. We we think we we do strategy planning. All that's great. But that's only one type of action. There's also recovery actions, getting enough sleep. I used to think Tony Robbins used to tell me, you know, sleep less, live more. And then he found out he, you tell me you found a sleep apnea. That's why he wasn't sleeping, right? And he was really motivated, but but now he's more intent on sleeping, right? Making sure that he sleeps. So you evolve, everyone evolves, no matter what. And it's when you work with Tony Robbins, I know that Tony Robbins jumps on a trampoline before he walks into a stage. What's the reason for jumping on a trampoline before you walk into a stage? I mean, just to energize yourself. Like I mean, it gets gets all the energy flowing, right? You know, your cells are vibrating. You know, whether you, you know, when when he goes out to speak, when you guys go out to speak, when I go to speak, you know, people depend on our energy. You know, we transfer not just words, even here in this podcast, like if we're sitting here kind of talking, you know, so here's what I did, right? People like, what the hell? Like I'm tuning this guy out right now. Like everything's energy. We are taking words, but hopefully people are picking up more than just our words, the energy, the energy that we're transmitting through this podcast and to each other, even here in this room. I think that's what actually you're talking about the super conscious mind where you say, look, it's different. It's going to process 40,000 per second, a bit per second versus 40 per second. 40 million. 40 million per second. So I was, I'll give a little story that happened to me when I had a wholesale business and it took me about 10 years to figure out why it happened. This guy walks into my office and he smiled and as soon as I looked at him, I knew he's a crook. And I am a very intuitive person because I like to listen to my intuition. I don't suppress it. So it keeps coming. It performs better. intuition is your super conscious by the way. Exactly. Yeah. Exactly. Right. So it's just, so I looked at him and I didn't understand why I feel like this way about him, but eventually I spoke to him and told him, look, everything we sell sold as is and as soon as you pay upfront once it leaves, there's no returns and all that. So that's fine. No problem. And he came a couple more times. And then I noticed that he brought this partner. I didn't believe him that he has a partner because I just looked at him and he looked at me like a crook. He brought that guy. Eventually, he came one day and I asked him, he told me I got something to tell it on before you said, let me tell you, you're no longer with the partner, right? And before you answer, I don't give credit even to my mother. Even if God comes down from heaven, ask me as a favor for my mother, I don't give credit. Now proceed. You didn't know how I knew, but something about his face told me that. Now, you keep thinking about this. Eventually, I learned that yes, that's exactly what the guy was doing. He would go to wholesalers. He would ask for consignment. He would start with no, no, no, and I understand I'll pay eventually. He would take the money. Now, why did I know that? He didn't say anything wrong. He didn't speak in a language that it hit me recently that he gave me a face that he's trying to sell me something. He was the buyer, not the seller. But he acted like a seller and my intuition, my super conscious mind told me, all those non-verbal communications, I cannot process this right now and give it to you in your conscious. It's too much. Just be careful. I'm here to protect you. This guy is selling you something that means he's a crook. A buyer sells you nothing, a buyer buys. You need to be the one. And that's what helped me back. So when you mentioned that, it must have, this is something that has been struggling for years to understand how I got to where I am today in my life because it wasn't obvious and how I made certain decisions and how I read people, the way I read people and why is it that when I look at a person, I can feel certain things that are and why is it? I mean, I am processing. It's something in my head. It's just a lot of signals, non-verbal communication signals that occur like a poker player. A good poker player would look at your vein and say, okay, he's lying because that vein pops. He has all those signals, but they're well aware of those signals and they'll be intuitive. But when we work every day, we use our super conscious mind and I felt like without that, I wouldn't be where I am today. I wouldn't make all those right decisions. I think Robert Green gave a great example and he said, some people had a brain injury. Where they hurt a certain part of the brain that all they can use is their neocortex. There is no more communication with their intuition. And those are the ones that get ripped off all the time. They don't have that defense mechanism. Yeah. They look at rational and crooks would know how to give you a good story and that's it. They can't tell. Well, that's a good example of effective action, right? So you took a very effective action because you had the right story. You had the right programming. And now you start to notice it. So that's why the power of the mind is so cool. He talked about poker players. I want a poker tournament in 2005. Now it was, it was, there was some World Series of Poker championship players. They didn't win world, but they'd played in that. And I got invited to play in this tournament. It was for a charity in my area. And I told the guys that inviting me said, I don't know how to play poker. I've only played once in my life. I didn't play once in college. And I was terrible. And I didn't like it. And I never played again. And so they go, come on. It's for good cause. You know, and they were excited because I didn't know how to play because they figured I'd go out. You know, yeah. And so I said, all right. And I only had like two weeks. I did not why I didn't read a book on it. I'm not recommending this anybody. But I didn't read a book on it. I didn't watch any poker on TV. All I did, I had that I had one of my buddies that played, you know, quite a bit to spend 10 minutes, 10, maybe 15 minutes with me showing me the hands. But here's what I did. Talk about changing your story. Because my first story in my head was like, I'm going to suck. Yeah. Right. And I'm going to go, you know, I'm going to play with this. It's back in 2005. So 17 years ago, I'm going to play with this concept that I believe in, right? That everything's created twice. And so I literally just I told myself every time that I was I thought about the tournament, I only let two thoughts go on my head. And I would feel them. I would feel these thoughts. And the thoughts were I made great decisions. And I found a way to win. And so I literally for a week. And it wasn't like I was doing it. I wasn't obsessing doing it all the time. But I was going putting it down into my super conscious. So maybe, you know, a few times a day, I'm like, oh, hell yeah. Like I made great decisions. I found a way to win. I just felt it. And I just light up whenever I thought about this tournament. Versus when they first asked me, I'm like, oh, man, I'm in a sock. This is going to this is going to be terrible. It's going to be no more. No, no, no. I just literally let go of that. I put this other these other thoughts in my head, just those two thoughts. And I showed up. And even before I left, I was I told my wife, hey, and I'm going to go that poker tournament. She says, what time does it start? Now she knew I'd never played right or played once back, you know, 20 years before. And I said start to 630. She goes, all right, I'll see you at seven. She has zero confidence in me. Like in my own head, like, and you're gonna have doubters, right? In my own head, I'm like, no, man, I made great decisions. I found a way to win. And so I go to this tournament. And I was just, I was, I had that inner swagger. I wasn't cocky or anything. But I just felt like, all right, I got this. And so I'm at, you know, several tables. I'm at my table. And I just, I was just so confident. I think people around me was thought I really know how to play. And they're making mistakes. And I win my table. And then eventually I make it to the champions table. And I get down to the very end. It's me and another guy. And this guy's a really good player. And he's, you know, really well known. And, and people are teasing him. He's like, Hey, you know, you're, you're losing this guy. I can't, don't even know how to play. And I had like a big, huge pilot chips. And, and he goes all in. He was pissed off and, and end up winning the thing. And by the way, that was the only time where I could fill my heart kind of, like, when the guy went all in, I was just just really gonna work. And I kind of said to myself, and so I end up winning the thing. And, and I, I get home and I got this big trophy and bracelet and stuff. And is like two in the morning. And you're getting the whole, you know, flip the light on in our bedroom. I got my trophy. And go, you know, guess who you're sleeping with tonight? The champ is here. So that's, that's an example of like really shifting mindset. The other thing I just want to make sure that we mention, like, you know, you've got to hang out with the right people too. Because everything's energy. Like you guys, you guys live right down the street. You get to hang out with each other. You get to share ideas. You get to, you know, and, and even ideas that conflict with each other, right? You know, you get to bounce ideas off each other and grow. I was very fortunate in my 20s when, when I did move to California to help run 20 Robbins company. I ran sales and marketing for him. But, you know, I got into an orbit of people that were, you know, that, that really think like we think like things are possible. Like things can be done that haven't been done before. And I lose sight of the fact that because I'm around those type of people all the time, those are my friends like that are successful, but they just have belief systems and they're positive and they're helpful and they're caring and loving. And, you know, a lot of people listening this might not be in that space, which is why it's good for you to listen to podcasts with these guys and or change your space. Yeah. Change the space. I know that the space is, I was going to say, sorry, I didn't even drop. I was going to say, know that that space is out there. Absolutely. And just start looking for it. But that space could even be in the podcast that they're listening to, right? It doesn't have to physically. You might not be able to move right now. I feel like when you sit with people, though, physically, it's different. I mean, we keep listening to our podcasts, guys, but make sure you have those friends because like when you're talking about excitement versus stress, right? When you talk to people that give you good inspiration and ideas, you go to sleep excited over an idea. You wake up excited. Yeah. You slept on it. You processed that. You put this in your head, right? It has to exist. Why? That's what you need in your life. Yeah. Podcast is great, right? It's a tool to start, but if we tell you, go get those right people. Stop sitting with people that only talk about football and baseball or talking gossip or talking, but that's it pretty much. Yeah. Sit with the ones that have ideas that have opportunity that have done something cool. Here is a trick on Instagram. You go viral. After four times you do it, you're going to guarantee to go viral. Okay. Now, what can I sell once I go viral? I don't know. Necklace. Let's say, boom, ideas. You go to sleep. You think about this. You think about the money that you're going to make. You think about all those people that you sit with. This is energy, right? You get a lot more energy when you're with them physically. So I agree. Yeah. I agree. And whenever that's possible, like, you know, if someone's doing a training, go to it, right? Yeah. If someone's in town and there's, you know, or there's a cool group, you know, be part of that group and challenge yourself. Like, put yourself in uncomfortable situations. You know, that's why I studied, I studied many years ago, wipe certain people were lucky. You know, and one of the things that lucky people do is they put themselves in uncomfortable situations because they want to learn and grow. They're not afraid of looking bad or failing and they'll drive a different way to work, right? But when you can be around people exactly, they can, you know, they can do that, but they can do it through a podcast. They can do it. You can be around some like, when I was growing up, I was around great people, not necessarily physically in the environment, but by reading their book, you know, reading a book by, you know, Wayne Dyer, who impacted me at a young age. And so I got to be around them with their thoughts and books have energy. Everything has energy. This podcast has energy. So, and I think that it's important like we, we spoke about energy so much, but we have to like look at like the tangible things that are derivative of energy. So even like Lucky mentioned, well, if you think you're lucky, you're going to be putting yourselves in more opportunistic positions all the time because you feel like you can take advantage of them. Which by the way, that is one of the, the characteristics of people that are lucky. They can, they say, I'm always lucky. Why not? Why not do it? It's something's going to work out. I'm lucky. Okay. You just put yourself in a position. What? Yeah. Probability dictates that if you put yourself in enough opportunities and positions, something's going to work out. That's right. So this is like a very, this is not just like airy fairy, like understand that when you, when you, when you feed off energy of other people, there's a reason why they have that energy. There's a reason why they're excited. There's a reason why they want to teach and share with you. So there's energy in that conversation, but a derivative of that conversation is actionable insights that you can take to build something, start something. That you wouldn't have known. You wouldn't have known if you weren't. Actually, it's important at the end, right? Action is a, actually, the only thing. Hebrew, not the only thing, the very important thing. When you say lack in Hebrew, it has three letters because we don't write to vowels. M and M, Z and L. That's how you basically M stands for place. Minibru, Macon. Z stands for time. L stands for to do when you actually sit in Hebrew. So because it's all, I guess it's a Kabbalah or so on. So it's just what is like? It's the right place, the right time, and then action. You must act. With no action, it doesn't happen. Yeah. I agree with that. And also, I want people to understand that when you are programming your mind, you're acting like that's not, that's not, you know, so because people that don't work on their mind and just go act, they, like I, I can, I can eat those people for lunch in terms of results. Like I don't have to, I don't have to take as much action as other people because I work so hard on my mind. The actions are way more efficient, effective. I'm, you know, hanging out with the billionaires yesterday and I'm around people where opportunities come up. And it's not because I'm working harder. It's because I've, you know, created the right programming in my mind. And I've got the right focus. And so I want people like, because I absolutely 100% agree that you got to take action. Like my son meeting that, the billionaire on the sidewalk and then finding out what he did, my son had to call him up, right? My son had to go to a meeting with him. But a lot of that happened because of his programming. Yeah. It wasn't just him walking down a street and some guy stops. And so, so action. That's why I say action. The way most people think about it is just doing stuff. But then if you're not working on this in here, the stuff you do is not going to be as effective. You're not going to find the right even right thing to do. Like you guys are successful. Yes, because you acted, but also because you had the right programming, right? You put yourself in the right environment. You created the right energy. And then that made your actions like super powered. You know, everyone in that a lot of my friends exit the same time I did within a matter of few weeks. One of them was on a show. And one question that each and everyone was asked. And then, eventually I spoke to all of them about this is once the money hit your bank, where did you feel? And all of us felt nothing. Because and we're trying to figure out why and we kind of like learned that, you know what? It's been on our mind for so long. It's like it already happened. Yeah. Exactly like you said, it already happened because they do theologetics at least six months. Yeah. For numbers like this, all of them, the bigger exits than mine. Yeah. None of us got excited once you got the money. It's almost for leave. Okay. It was it was just already programming your head. And you don't know if it was reality or not. So when it happened, you can't celebrate on the second time. You only celebrate this on the first time when you get the offer. That was the real excitement when you get the offer. No, none of us got excited when he finally hit the bank. That's true. Yeah. Yeah. I've had in the past couple of years, I've helped take like three companies public. And and yeah, it's the excitement part is when you're thinking about, okay, what's going to happen when it hits? It's like, okay. Yeah, we know. We've been working on it for eight months in. Yeah. Yeah. I want to do one this one last point. And then we've covered a lot of really good stuff. Subconscious. So how does somebody know if they're properly or super super conscious? Yeah. How does somebody know if they're properly tapping into and training their super conscious? I think, you know, it's an everyday thing. And so there's, so what what what I like to do with upgrading the story is make the story match who you need to be to get this result. So with the breakthrough code, we're really targeting. It's not the breakthrough code can be used in any year and any area of your life. But what we're targeting is massive breakthroughs in an area where you're stuck. That's a piece again, the focus. Yeah. Yeah. And so then, so then the the story that you're creating within your super conscious, you're programming down there is like, you know, if somebody wants to give me an example of what a result could be for someone listening here. Oh, I would say let's say something in a business or something like that. Make their make their first $100,000 through a business they started themselves. Okay, that's a good first step. Okay, good. So and if it's about the money, then what's your the $100,000, you know, you're seeing, you know, you have to see and feel like you already have that 100,000. The business is thriving. Tons of customers. They're happy. You're loving it. You know, just like feast on that. Create that in your mind, right? And so that's the focus piece. That'll start getting down in the super conscious. Not knows. Okay, look for some look for stuff that gets me this, right? Look for stuff because the super conscious here's the interesting thing about it. It's like a a servant to us. It doesn't judge like if you put in there without knowing or maybe or maybe knowing, you know, life sucks. Life is hard. And now it's down in there. The super conscious say, all right, fine ways to make sure he he he sees proof that life is hard in life sucks. It'll literally start to point you in that direction. So now we start creating a different focal point for it, which is making this $100,000, thriving business and joining it, serving people, having fun. And now it's like, okay, we got this is good. And then we have to look at our story, right? And start to create like a little story or a little mantra. Maybe you need to work around having money, right? And seeing money coming easily, you know, money comes easily to me, you know, money flows to me effortlessly or whatever, you know, I make the best decisions in my business. So you start doing that with the same type of feeling, because if you just say money flows to me easily, your super conscious mind is like, right? This guy's going through the motion. Yeah, but if you really the money, if you I literally have gotten to points where I'm like, you know, I were in my life, not recently, but where I was a little concerned, like, hey, things are a little lean here, being an entrepreneur, you guys probably know that, right? And literally, I'll go in my mind and I'll just I'll just start to see money just flowing the right people, the right opportunities, just raining down on me. And without fail, literally within a couple days, the situation's reversed. Usually without me taking overt physical action, but sometimes I'll be guided, hey, connect with this person. So how do you know that you're communicating with the super conscious, the results are going to be in front of you. Now, sometimes it takes a while, you know, Rome wasn't built in a day. So you start to see. So it's almost like when you when you talk about say like a yellow, a yellow car, then you see yellow cars everywhere. You want to yellow cars, yellow cars, everywhere. That's sort of the indications that you're picking up on. Yeah. But, but I will say, stick to your story, no matter what, like even if you're not seeing the yellow cars, even though you got yellow cars in your mind, like keep working on it. You know, Celine Dion, when she was a kid, I heard this story. She's like 10 years old. She sent a capital records to demotate, right? And she was thinking, okay, they're going to really like this. And, and maybe she was 12 or something like that, but she was pretty young. Yeah. And, but she believed in herself. And they, and she didn't, she didn't get a call back. And so she called them up, like, you know, imagine a 12-year-old. Maybe, maybe she's a little out of it, but imagine like a teenage, you're like calling up capital records and getting through the vice president somehow. And she said, you know, hi, I'm Celine Dion, according to the story I heard, you know, I sent you a demo tape, you know, what did you think? And the vice president hadn't even listened to it. But, you know, he tried to say, oh, yeah, you know, thanks for sending. Well, listen to it. We're not interested. Now, that's a setback, right? Yeah. Guess what she said to him. You didn't listen to it, did you? Because she knew, because she knew if you listened to him, you wouldn't say you weren't interested. And so now this person's like, whoa, like, you know, you know, you know, I, he went found it and listened to it and rest his history. Here's, here's a way to know that it actually works the part of your mind, because if you ask guys to get married, they're not going to jump on getting married, but women, they start thinking about this since they're five years old. So now you wonder why we all get married eventually. Well, I mean, they've been premeditated. Look up, I got you. Now, if it is, we got married. So he needs to prove for us that it works. Very true. Very good. All right. So to close this out, I really appreciate you coming on. Yeah. So where can people go get your book, breakthrough code, where people can actually do on social. And then any last thoughts you want to leave for any of the, any of the audience. Yeah. So social media LinkedIn, I'm on. We do lots of posts on LinkedIn. If you're, you know, more in a corporate position or entrepreneurial Instagram, we do lots of videos. And we've, we've got a whole series of videos on how to get rid of old baggage, right? So I've got little one minute videos showing you how to do that with many more techniques that we've had here. And then how to program the mind and lots of cool stuff on there. And my Instagram is at the Tom McCarthy. I didn't have the V because I've got a big ego, but someone already had Tom McCarthy. So I saw someone else have these. So I go, let's do that. Yeah. So Instagram. And then Tom McCarthy.com's a website. You can find more information about me at. And then the books on Amazon, it's doing really well endorsed by a lot of, you know, Tony Robbins, Jack Canfield, a lot of thought leaders, a lot of CEOs and business people in tech and all sorts of entrepreneurs. So Amazon and also you can go to the breakthrough code.com. And there's more on the book there too and a video on me talking about it. If you do get the book, the book is nine, that's $20. I also made some videos that go with the book and they're free. So make sure you open the book. You'll find a website. There's a little link and there are videos that will help you put that book into action also. Good. Very beautiful. All right. Beautiful. Thank you, man. Thank you so much. Yeah. Thank you guys. You guys have been fun to talk to and I know that we'll we'll be in touch after this because you guys are two cool dudes. Thank you, man. Awesome. Thank you so much. Thank you, Tom. All right. Thank you. You're awesome.