Lindsay McCormick - Founder and CEO of Bite | Building Mission-Driven Companies

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➡️ About The Guest

Lindsay McCormick is the Founder and CEO of Bite, a trailblazing brand in sustainable oral care. Her journey began in 2016 while working as a TV producer on HGTV's "House Hunters." Lindsay, fueled by a passion for sustainability, invested $6,000 to create eco-friendly toothpaste alternatives. Today, she leads Bite, a multimillion-dollar company committed to eliminating plastic waste from personal care products. Lindsay's transition from TV producer to sustainable entrepreneur, her impactful Shark Tank appearance, and her dedication to a plastic-free future exemplify her entrepreneurial spirit and environmental commitment.

Based in Southern California, Lindsay revolutionizes personal care with Bite's plastic-free, cruelty-free products, including viral toothpaste tablets. Her story showcases how small brands can drive big change, emphasizing the importance of embracing discomfort as a founder. Lindsay McCormick's legacy lies in her relentless pursuit of a more sustainable world, one innovative product at a time.

➡️ Show Links

https://www.instagram.com/heylindsaymc/ 

https://twitter.com/lindsaymc/ 

https://www.linkedin.com/in/lindsay-mccormick-39188521/ 

➡️ Podcast Sponsors

HUBSPOT — https://hubspot.com/  

MY FIRST MILLION PODCAST - https://www.youtube.com/@MyFirstMillionPod/ 

MASTERWORKS — https://masterworks.art/successstory (Early Access)

SHOPIFY — https://shopify.com/successstory/ 

NETSUITE — https://netsuite.com/scottclary/ 

FACTOR — https://factormeals.com/successpod50 (Code: successpod50)

BLINKIST — https://blinkist.com/clary

MUNCH— https://www.getmunch.com/ (Code: Success)

ZBIOTICS — https://zbiotics.com/success (Code: success)

HELLOFRESH — https://hellofresh.com/50successpod (Code: 50successpod)

➡️ Talking Points

00:00 - Intro 

03:10 - Lindsay McCormick's Origin Story 

07:29 - First Side Hustle Iteration 

13:00 - Realizing Product Viability 

18:50 - Scaling Amid Influx of Orders 

26:05 - Shark Tank Offers & Fundraising Views 

34:13 - Sponsor: My First Million Podcast 

35:23 - Sustainability in Product Launch 

40:50 - Prioritizing Sustainability in Business 

44:11 - Expanding Beyond Key Product 

48:20 - Launching New Products Seamlessly 

50:58 - Secrets to New Product Success 

53:38 - Lessons for Changing Customer Habits 

57:15 - Advice on Building a CPG Brand 

58:12 - Lindsay's Closing Thoughts 

1:00:00 - Connecting with Lindsay Online 

1:00:21 - Lindsay's Definition of Success