Lessons - The Brutal Truth: AI Can't Replace Human Connection in Content | Daniella Schrittenlocher - 3x Founder, Content Expert to 50+ Brands

In this lessons episode, learn how to integrate AI into your content without losing the human touch. Explore practical ways to use AI for research, idea generation, and workflow optimization while avoiding full automation. Discover overlooked tools like Adobe Acrobat for turning transcripts into content ideas and understand where AI stops and legal expertise begins so you can protect your time, creativity, and business. How do you leverage AI and not basically remove the humanity from your content? Like, what's the amount of AI you should include or where should you embed it in your content or your social strategy? I include AI for research, idea finding, optimizing helping me with things. I would never copy and paste anything and post it. Never. I still very much audio record my captions and my comments, hence the typos and misspelled words and not misspelled, but just different words and there sometimes that I didn't say, but I picked it up. But I think that just really gets across the humanization of it, just audio text, audio voice record, your captions, that makes a big difference, is just as fast, but you can still brainstorm with whatever AI tool you're using. Brainstorm, use it other than that automating, whatever you can. I'm a big fan of that. Absolutely. Should you automate everything? Absolutely not. Are there any other that you've used successfully? Strategies with AI in your content that have worked very well. Outside of just brainstorming and research, has there been anything else? I mean, if we go through the list of AI tools, there's 11 labs, it does the voice stuff. I guess canva can do graphics. I mean, chat GPT does graphics too. Opus does video clipping. These are kind of all nice little fun tools, but they're never good enough to post, by the way. You can't just post that stuff. You still have to apply a human touch, but is there anything else that you found that helps you? Absolutely. Yes. One of my favorites and absolutely underrated and overlooked is Acrobat, Adobe Acrobat. I've never used them as an AI tool before. Yes, because everybody thinks, oh, wait, is that the PDF thing where you can open the PDF or write a PDF? Exactly. Yes, that one, but that also has AI assistant embedded in it nowadays. And I use it for example, coaching calls, you zoom calls, you can have the transcripts, just analyzed use AI assistant for, let's say I have a coaching call, there's a bunch of questions asked and we elaborated on that that I like to answer questions with my content. So having AI assistant take the transcript and giving me the questions that we asked and answered throughout that coaching call, there you go. This is my content idea. Oh, that's amazing. I didn't know it so explain what the so Adobe has AI tools. What else do they do? So explain how this works. So when you record a call, because this is great for content and by the way, I love taking your live calls and turning it into content. I think it's actually very smart. So you record a call and then what else happens after that? Then you have the transcript of your call. You can, does it, does Adobe sit on like a zoo? Is that how it works? Okay. So you have that integrated or linked, you have the transcript of your call and then you plug that into AI assistant and say, hey, here's my transcript of my call. Can you bullet point the questions that were asked or the answers that I've given and turn this into social media content ideas? Walk me through when you go into content creators sort of little world and you're trying to help them optimize everything and figure out how to operate and think, keep in mind, like, legal, finance, sales, marketing, HR, onboarding, like payroll, like if they have a small team, it's a lot. And they, and you can honestly sometimes get too much tech and too many tools that it actually screws up your process because you have so much that you're trying to keep track of. For that early stage creator, walk me through sort of setting up their business operations, what they should pay attention to. Acrobat. That's, that's, that's your answer. Explain to me how a small SMB content creator, solar printer, how should they think about using again? You mentioned Adobe. What should they outsource to AI? What should they not? When should a lawyer get involved? When should they not? What should they use Adobe for? What does it do differently than, say, for example, writing a contract and chat GPT, like, walk me through a solar printer setting themselves up legally so that they basically don't get screwed and they get a good deal and they make sure they check all the boxes and check all the contract contingencies and all the different things that they should pay attention to. How should they do that? What, what do you do for yourself and also for different creators? I mean, no AI tool will ever be an attorney. So you can create as much as you want to, but you will have to double check with an attorney if you want to be legally safe. Honestly, as a content creator working with brands, creating content for them, I have not done that. Having had to do it other than, you know, when it comes to my business structure or anything like that, when it comes to sending out contracts to my clients, yes, I have those legally checked, but when it comes into, when it comes to content creation working with brands, I have not. I have my rates set, I have a contract, usually they sent me a contract, and then I use AI to understand the contract because again, I'm not an attorney. And sometimes that legal language can be interesting to understand. Yeah, it's very interesting to understand. So, was there a leverage AI? Was there ever a point where it pointed out something that you wouldn't have caught? Was there a particular contract? Like, just walk us through a story of how you've used it? Not necessarily anything that I wouldn't have caught. I think it's more for me. I like to utilize it as simplifying to understand the contract in terms of, okay, when are my deliverables do? What is then that pay for this? Is this really interesting for me? Am I going to sign this or not? Really, looking at those, those are always my biggest ones because time is usually never on my side. So I have to figure out when to deliver and yeah, revisions. Revisions are also a big one. They like to hide in there. What would be some of the bigger mistakes that solo, solopreneurs and content creators make when negotiating deals that maybe AI could help them and Adobe could help them catch? Truly not understanding their deliverables and understanding the contract, especially when it comes to revisions. I feel like that is a reoccurring situation where a brand clearly has it laid out in the contract that they can ask for two, three revisions and then the content creator gets caught up into, oh my gosh, this is not a two-hour work. I have to re-record this again and I have to do this again. Really getting caught up in that and thinking, oh, I'm getting $1,000 for an hour of work. No, that's not how it works. So we spoke about content. We spoke about how to be authentic with your audience. We spoke about even some of the tools when to use AI, when not to use AI. What would be some other major lessons that you've learned over even building out your own company for somebody that is a full-time creator? Things that went well, things that didn't go well, things that you want to teach somebody who's just starting on the same journey. Maybe you five years ago. Be mindful of the time and energy that you have because you can absolutely invest your time into the wrong things and just get stuck in it. So yeah, really thinking of the time that you have available, where are you going to invest your time because time is your most valuable asset. Time is always your most valuable asset. Amen. How do you figure out what those most important things are that you have to work on? Do you have a way to delegate, to figure out what only you can spend your time on versus when you should give it to your team? I think it's a combination of things you are maybe really good at and things you enjoy doing. I think that's a missed one oftentimes where you get caught up into things that you have to do. Yes, we all have to do things that we might not enjoy doing and we still have to do it. But I much rather outsource those than the ones that I love enjoy doing because that just keeps up the whole motivation of working in this business and keeping you happy and not burned out because no matter how many hours you work in a day, you can work 60 hours a week, not burn out or 100 hours a week, not burn out if you love what you're doing. What was the point where you knew that this was what you were meant to do? That you were sort of living in your calling. I don't know how else to describe it. How do you recommend somebody sort of seek that out when they figure out their north star or their theater? They figure out their Ikki guy, the Venn diagram of who they are or what they're good at, what the market needs, what they can monetize. I think that's what it is. I can remember exactly, but there's a couple different frameworks for this. How did you figure out because that's a lesson for somebody who's sort of lost on their journey what you should spend your time and energy and life on? I mean, just seeing what I enjoy doing and reflecting on that. I'm big on reflecting. I just love that and I think everybody should practice that. Not enough people practice that, really reflecting on what you're good at and being okay with the things you're not good at. It's fine to not be good at everything. We can't be good at everything and then finding a way to outsource that and simplify my life and my content creation or my processes or whatever that may be, but looking at it that way that you put your time and energy into the things you love doing, then it's automatically becoming Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so you never miss an episode. And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode. 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