Lessons - The Best Social Media Strategy | Maayan Gordon, Tik Tok Influencer, 1.7 Million Tik Tok Followers

Hi, it's Scott here. On these lessons, episodes of my podcast, I'll be selecting my favorite lessons from various guests and episodes of success story. Today my guest is Mayan Gordon. Mayan is a TikTok expert social media strategist as well as an exceptionally talented artist. In October of 2019, she was getting as many as 100,000 followers per day on TikTok. Her videos have over 10 million views. Her page, world of glass, has millions of followers and she is building out a massive personal brand. Today, she's going to speak about social media content, which platform you should use to get started, how to leverage your content cross platform and everything she's learned building out one of the largest personal brands across social. No, I think that there are so many platforms now that it makes sense to do a little bit of research beforehand before just kind of trying them all out. There is, you know, you can thin yourself out very easily and the platforms inherently work better when you put more app like every single platform works better when you put more into it. I think really, you know, three or less platforms, if you're starting from scratch is always the way to go. I really kind of suggest starting with one, building the, you know, posting habits into your lifestyle with one and then working on adding the next in the next. I think that's for me the most effective way. But if you're just starting out and you don't even know which one to try first, I would say research. So think about who is your target customer and then think about which platforms that they're on. Or if you don't know, like even if you think, you know, still do research like just a little where do dog, what are the best social media apps for dog owners and a cool thing about that is you'll probably have, you know, lots of articles that say Facebook or LinkedIn or this or that, but you might discover this much smaller social app that no one's talking about because they're not in the dog space and it's not this giant thing but is amazing for your business. And you can brush it on because it's so targeted to your specific. And there's, there's honestly, there's so many social apps and sites out there. You guys that I think businesses, especially smaller businesses, could really be tapping into to build a really valuable following on that platform. And then again, if you can build a valuable following on one platform and then transfer it over to another platform, you get this giant kickstart on that platform that allows you to build momentum in a way that, I mean, that's often the kind of thing that stops people as they just can't build that beginner momentum for really valuable for them to put in the time to it. So if you can get that on any one platform, you can almost always get going faster on the next platform from help, you know, be a that first one. And that's that's really what you're doing now. Like I see it. I see that you've like parlayed like the success on TikTok and now you have some momentum on LinkedIn that people that have been on LinkedIn for years don't have the same success that you're having because you sort of followed, you know, your own strategy, which is obviously smart. But it's not even I think a lot of times when they think people think cross platform, they think that the audience is jumping over it's not the audience that's jumping over it's the content. If we repurposing or we're figuring out how to leverage the content. So I'm not posting my glass blowing videos typically on LinkedIn unless I'm like trying to grab attention real quick with a very long wordy post. But but most of the time I'm using information about what happened on the TikTok to post about on LinkedIn. So you can do that across any I mean, whoever is listening to this and has an Instagram account is also on LinkedIn. You can post about the interesting things that happen on your Instagram account on LinkedIn and people will find it very fascinating and it can be small things like hey, this customer messaged me today and said that they really loved my product. Yeah. And then talk about that. Talk about who that customer is. Talk about that interaction or what, you know, whatever value you can provide from that little tiny piece is a big piece of value on on another because now you're now you're doing a sales or marketing training on LinkedIn from an actual interaction with the customer that you had. Yeah. So that's very good. It's so easy to create content. If you just sort of open your mind to all the potential and I think that when you become proficient at creating content like you mentioned for one platform, then you start to understand the different ways you can create content. The posting cadence, just getting into like the feel of social, so to speak.