Lessons - The 10x Rule | Grant Cardone, Investor, Speaker and Author

Welcome to the lessons episodes of Success Story. These lessons episodes will be shorter clips from past guests, accomplished value community members, and myself. In each short episode we'll feature concise and insightful actionable conversations and tactics providing you with real-world strategies and tips to help you achieve your personal and professional goals. If you're seeking a no-nonsense approach to growth and progress, you've come to the right spot. Settle in, take notes, and enjoy. Can you walk through the 10X rule? I know you started to touch on points, but just high level just because some people may not know. You're known as the 10X guy, but what is the 10X rule at its core? The 10X rule is not an idea, it's a way of life. People that go 10X are massive action people. The premise of the book is there's four levels of action. You don't do anything. You retreat, you do average, or you go 10X. The first three, everybody knows somebody that does nothing, you call them lazy, actually it's impossible to do nothing, but just for conversation we'll say a person does nothing. We know that's not going to work. Going, retreating, if you retreat your entire lifetime, it's going to be very painful. Retreating, by the way, takes more energy than normal activity. The guys that get up every day and go to work every day, going backwards, making a decision to do something and not doing it is very painful, a lot of wear and tear going backwards. The third one is the most damaging of all three, which is normal levels of activity, the acceptable, the average, the middle class, the norm, because you get lost, these people get lost. They work every day, they show up every day, they dig ditches every day, they do a good job every day, they're loyal every day, but they never get rewarded ever. Number three is the story of my whole life, that's where I operated most of my life, normal levels of activity, maybe just above normal, just enough to shine a little bit, but dude, I never went for it. The 10X rule is like, okay, how do I really take some risk here? How do I really put myself out there? So, the middle class of America is basically laid up on number three, being convinced to go to number two, and then end up with, basically they'll end up with number one. And how do you suggest somebody takes that move from three to four? Yeah, so what you would do is you need to understand that number three is the biggest disaster that we have. It's where all wealth is created on the backs of number three. The wealthy, the wealthy, and this will happen again, we'll come out of this, this virus thing, people will go back to consuming again, and they'll go back to debt, they'll go back to borrowing money to buy things they don't even need to impress people they don't even know, because they're unsure about who they are and where they're going. And so, the middle of the spine of America, the spine, the middle class of India when it develops, the middle class of China will fund the wealthy. And because they do the normal things, the wealthy do not do normal things. They do completely, they don't save money, the wealthy people don't save money, they invest money. Wealthy people don't spend time or manage time, they take money, it's useless, they know it's useless, and they buy, I'm going to get a thousand employees. And then everybody's like, well, you know, that guy never works. He hired 1,000 people to do work. This is an old story, by the way, you can go back to the king-tut, okay? I mean, it's not a new story, it's like, how do you get wealthy? You commit to massive action, how do you do massive action? You only have 40 hours a week or 80 or 100. Elon Musk says, hey man, 100 hours, he works 100 hours a week, he does the video about the 100 hours, he's like, look, if I do 100 and you do 40, I win. He's a smart dude, too, by the way, real smart guy. But he's nobody without the risk, without the big thing, and without the massive action.