Lessons - How to Turn What You Already Know Into a Brand People Pay For | Lara Acosta - Personal Brand Strategist & Creator of the SLAY Framework

WEBVTT

1
00:00:00.191 --> 00:00:18.028
In this lessons episode, discover how breaking patterns can help content and conversation stand out in crowded markets, understand why genuine connection beats cold selling, explore how protecting momentum compounds progress, and uncover why there is no fixed timeline for building a business, growing an audience, or achieving ambitious goals.

2
00:00:25.538 --> 00:00:29.820
I was listening to one of her YouTube videos and I think it was something along the lines of like seven.

3
00:00:29.980 --> 00:00:32.781
I pulled all the titles of like the videos that I thought were interesting.

4
00:00:33.241 --> 00:00:33.441
Yeah.

5
00:00:33.462 --> 00:00:35.002
Seven LinkedIn hacks that are so good.

6
00:00:35.022 --> 00:00:35.702
They feel illegal.

7
00:00:36.223 --> 00:00:37.663
Now, I'm not going to lie.

8
00:00:38.624 --> 00:00:40.785
I listened to the first one and then I'm like, you know what?

9
00:00:41.065 --> 00:00:44.146
I'm just going to ask her about this live because I think they're so fascinating.

10
00:00:44.166 --> 00:00:46.907
And I think the first one was times on happy.

11
00:00:46.947 --> 00:00:47.107
Yeah.

12
00:00:47.127 --> 00:00:49.128
So if you post, then you have to repost it.

13
00:00:49.148 --> 00:00:52.250
I didn't even know you could repost on LinkedIn, which is like, I can tell that I'm.

14
00:00:53.345 --> 00:00:53.805
No one knows.

15
00:00:53.845 --> 00:00:55.326
My knowledge is a little bit dated.

16
00:00:55.406 --> 00:00:56.866
It's elite knowledge.

17
00:00:56.946 --> 00:00:57.706
It's elite knowledge.

18
00:00:57.726 --> 00:01:03.168
Well, no, it is elite knowledge because you said that you got 20% boost in impressions or views or something.

19
00:01:03.808 --> 00:01:08.249
For people that are listening, what are some of these hacks that you've discovered?

20
00:01:08.729 --> 00:01:11.270
And you can talk about LinkedIn specifically because this is where you play.

21
00:01:12.030 --> 00:01:14.212
But if you have things outside LinkedIn, that's great too.

22
00:01:14.232 --> 00:01:18.515
But something like that is so niche and so nuanced.

23
00:01:18.835 --> 00:01:23.358
Listen, I create more content than probably like 99% of people on this earth.

24
00:01:23.658 --> 00:01:24.559
And I did not know that.

25
00:01:24.859 --> 00:01:28.141
And I was like, when I heard that, I'm like, shit, yes.

26
00:01:28.201 --> 00:01:28.602
Let's chat.

27
00:01:28.622 --> 00:01:28.822
Do it.

28
00:01:28.982 --> 00:01:30.003
Yeah, do it.

29
00:01:30.023 --> 00:01:30.303
Come on.

30
00:01:30.583 --> 00:01:34.506
No, because there's not many people that study and learn to that degree.

31
00:01:34.926 --> 00:01:40.070
And it's hard for a business owner that has to figure out like 50 different marketing channels.

32
00:01:41.522 --> 00:01:42.623
that on LinkedIn.

33
00:01:42.943 --> 00:01:54.048
But I think that's the most valuable because that's where you can, that's that leverage, that little bit that you can really use to sort of stand out amongst everyone else.

34
00:01:54.753 --> 00:01:59.958
The best LinkedIn hack anyone could use is master the art of the pattern interrupt.

35
00:02:00.658 --> 00:02:05.322
So we have this collaborative article that came out on LinkedIn last year.

36
00:02:05.903 --> 00:02:09.386
And if you collaborate and you write in these articles, you get a little bad, right?

37
00:02:09.926 --> 00:02:11.208
Me and my friends couldn't get them.

38
00:02:11.868 --> 00:02:15.772
So what we did next, and one of my friends, Luke Matthews, discovered this, is...

39
00:02:17.168 --> 00:02:22.451
you start writing stuff that actually makes no sense to what you're being asked in this collaborative article.

40
00:02:22.471 --> 00:02:28.213
So the collaborative article would be like, how do you increase client retention in 2025?

41
00:02:28.313 --> 00:02:35.637
And instead of saying like, oh, you increase client retention because like this way and this way, you'll be like, you don't, it sucks.

42
00:02:35.997 --> 00:02:39.159
Fire everyone, live a life that you want, whatever.

43
00:02:39.499 --> 00:02:46.042
And that creates a pattern interrupt because whenever anyone's scrolling on LinkedIn, they expect the same boring mundane type of thing.

44
00:02:46.542 --> 00:02:54.430
And when you have something as polarizing as don't, for your entire team, you get them to engaging with you in a different way.

45
00:02:54.790 --> 00:03:00.836
LinkedIn people are in the mindset of just learning and thinking, okay, there's going to be a little bit of straw, like boring.

46
00:03:01.156 --> 00:03:05.080
When you introduce them to something that makes them laugh and makes them react a different way,

47
00:03:05.620 --> 00:03:09.503
Then they form this connection with you that nothing else could build.

48
00:03:09.843 --> 00:03:12.625
And that is why we partner interrupt so they can remember us.

49
00:03:13.145 --> 00:03:17.308
And if you're creating a positive reaction or even negative, it's a win for you.

50
00:03:17.508 --> 00:03:23.632
Hence why people who are polarizing, let's say Andrew Tate, Luke Palma, whoever these like, Grant Cardone even...

51
00:03:24.313 --> 00:03:29.318
That's why they stand out the most, because they stand out by being polarizing and breaking patterns.

52
00:03:29.718 --> 00:03:33.342
I remember this ad that Grant Cardone had with like burning a $100 biddle.

53
00:03:33.923 --> 00:03:34.644
Why did he do that?

54
00:03:34.704 --> 00:03:36.906
To break a pattern of like, you can't burn money.

55
00:03:37.026 --> 00:03:37.927
Oh, yeah, no, I'm going to do it.

56
00:03:38.168 --> 00:03:42.452
So the same on LinkedIn and every social media, if you're able to pattern interrupt anywhere...

57
00:03:43.373 --> 00:03:43.934
It works.

58
00:03:44.374 --> 00:03:45.395
So that's the biggest hack.

59
00:03:45.615 --> 00:03:48.699
The second one I would say is mastering the art of connection.

60
00:03:49.219 --> 00:03:51.682
People are forgetting that LinkedIn is a networking platform.

61
00:03:52.062 --> 00:03:55.706
And they think there's just a B2B business platform where people just post and sell.

62
00:03:56.066 --> 00:03:56.206
No.

63
00:03:56.647 --> 00:03:59.890
LinkedIn is naturally a networking platform where you get to connect with people.

64
00:03:59.910 --> 00:04:01.592
That's exactly what the thing is called.

65
00:04:01.632 --> 00:04:01.992
Connect.

66
00:04:02.212 --> 00:04:02.753
You don't follow.

67
00:04:02.773 --> 00:04:04.675
You connect with someone and send them a connection request.

68
00:04:05.155 --> 00:04:08.616
I see LinkedIn as the biggest event in the world that never sleeps.

69
00:04:08.916 --> 00:04:14.439
It's a 24-hour networking event, and you get a chance to meet someone else every single day at any time in the day.

70
00:04:14.779 --> 00:04:23.082
So the best thing you can do is be prepared to have an honest and kind conversation with someone, not with the aim to sell, but the aim to connect.

71
00:04:23.702 --> 00:04:28.864
And then once you master that, you can create true connections that they support you.

72
00:04:29.144 --> 00:04:36.547
They may buy from you in the long term, but the idea is to not burn connections down just for the sake of selling your product, which is something that LinkedIn servers a lot.

73
00:04:36.567 --> 00:04:37.668
There's a lot of cold pitching.

74
00:04:37.728 --> 00:04:42.770
Obviously you probably get so many emails like, do you need this product that you need?

75
00:04:43.010 --> 00:04:43.230
No.

76
00:04:43.910 --> 00:04:47.131
But then if you approach it like, hey, really like your post about your cat.

77
00:04:47.451 --> 00:04:48.372
I also have a cat.

78
00:04:48.792 --> 00:04:50.613
Do you guys, do you wanna have a cat?

79
00:04:51.653 --> 00:04:51.814
Yeah.

80
00:04:52.095 --> 00:04:52.296
Yeah.

81
00:04:52.637 --> 00:04:53.219
That's funny.

82
00:04:53.580 --> 00:04:54.062
That's cool.

83
00:04:54.884 --> 00:04:56.931
I'll give you the funniest example and then we can move on, but...

84
00:04:58.078 --> 00:04:59.479
You can give more hacks, by the way.

85
00:04:59.559 --> 00:05:00.419
No one's going to complain.

86
00:05:00.479 --> 00:05:03.921
I was so bored a few months ago with LinkedIn and I get bored.

87
00:05:03.941 --> 00:05:05.822
Like I'm on the platform about 10 hours a day.

88
00:05:06.182 --> 00:05:13.226
So me and my friends always like me, I have I'm lucky that I'm friends with all nerds and we all like nodding out and trying to hack LinkedIn and seeing what's new.

89
00:05:13.906 --> 00:05:22.211
And I was like, OK, I'm going to send more DMs to see what's the most optimal way to for my clients to send connection requests and get accepted.

90
00:05:22.231 --> 00:05:22.391
Right.

91
00:05:23.131 --> 00:05:25.633
And so I saw this guy who owns a gym.

92
00:05:27.995 --> 00:05:29.556
Because always the connection workers are so boring.

93
00:05:29.576 --> 00:05:32.037
Like, hey, we love to connect and exchange synergies.

94
00:05:32.598 --> 00:05:32.958
Boring.

95
00:05:33.218 --> 00:05:33.919
Hey, we love to connect.

96
00:05:34.139 --> 00:05:34.459
Boring.

97
00:05:34.599 --> 00:05:36.380
Hey, so you think boring like no one cares.

98
00:05:36.981 --> 00:05:37.721
Patent interrupt.

99
00:05:38.302 --> 00:05:40.343
I saw this gym owner and send him a connection request.

100
00:05:40.563 --> 00:05:41.304
How much do you bend?

101
00:05:42.445 --> 00:05:42.945
That's good.

102
00:05:43.362 --> 00:05:43.862
He answered?

103
00:05:44.443 --> 00:05:44.803
He did.

104
00:05:45.383 --> 00:05:46.824
I don't think he was flattered.

105
00:05:46.844 --> 00:05:48.304
He was probably a bit confused.

106
00:05:48.504 --> 00:05:52.666
However, six months later, he sent me a message.

107
00:05:52.926 --> 00:05:56.248
Hey, Lara, I would love to have you as our keynote speaker for our event.

108
00:05:58.455 --> 00:05:59.015
It works.

109
00:05:59.716 --> 00:06:00.076
It works.

110
00:06:00.096 --> 00:06:00.756
You stood out.

111
00:06:01.056 --> 00:06:01.976
You wouldn't have gotten that.

112
00:06:02.016 --> 00:06:02.917
You wouldn't have gotten that.

113
00:06:02.997 --> 00:06:03.197
Yeah.

114
00:06:03.217 --> 00:06:05.458
You didn't say some ridiculous shit.

115
00:06:05.618 --> 00:06:06.118
Exactly.

116
00:06:06.198 --> 00:06:09.059
And I think people take themselves way too seriously on LinkedIn.

117
00:06:09.119 --> 00:06:09.859
And you should.

118
00:06:09.879 --> 00:06:10.720
100%.

119
00:06:10.740 --> 00:06:12.540
Like your brand is like super important.

120
00:06:12.560 --> 00:06:13.461
Position is important.

121
00:06:14.001 --> 00:06:20.423
But if you do this once in a while, where you're just like just trying things out, it may actually turn out the best way.

122
00:06:20.443 --> 00:06:21.264
I don't.

123
00:06:21.344 --> 00:06:26.305
I think there's a big difference between being an asshole on social media and just being fun.

124
00:06:26.566 --> 00:06:27.006
Yeah.

125
00:06:28.492 --> 00:06:31.893
Asking how much somebody benches is not going to ruin your brand.

126
00:06:32.553 --> 00:06:36.795
It's not like people are going to cancel you for asking how much you bench.

127
00:06:37.395 --> 00:06:46.118
I would love if anybody slid into my LinkedIn DMs with anything more than like three paragraphs of text asking me in like a Loom video.

128
00:06:47.608 --> 00:06:48.709
I can't stand LinkedIn.

129
00:06:49.149 --> 00:06:56.292
I love it, but I hate it at the same time because it's just so, it's so like robotic, nerdy.

130
00:06:56.372 --> 00:06:57.073
It's too much.

131
00:06:57.093 --> 00:06:57.873
And I like nerdy.

132
00:06:58.153 --> 00:06:58.773
Don't get me wrong.

133
00:06:58.793 --> 00:06:59.374
I like learning.

134
00:06:59.794 --> 00:07:02.295
But there's very few people that I actually like reading their content.

135
00:07:02.395 --> 00:07:03.155
I don't think it's not.

136
00:07:03.195 --> 00:07:04.076
I think it's salesy.

137
00:07:04.436 --> 00:07:04.976
Yes, that's it.

138
00:07:04.996 --> 00:07:07.338
It's probably a better answer, a better way to describe it.

139
00:07:08.159 --> 00:07:09.439
And the DMs are just horrible.

140
00:07:09.840 --> 00:07:11.201
They're absolutely horrible.

141
00:07:11.681 --> 00:07:13.002
Nobody puts any effort into it.

142
00:07:13.462 --> 00:07:14.043
And I can tell.

143
00:07:14.623 --> 00:07:15.323
Everyone can tell.

144
00:07:15.844 --> 00:07:16.644
And I read all of them.

145
00:07:16.764 --> 00:07:21.307
But it makes it easy for both of you and me that know what we're doing to actually stand out.

146
00:07:21.448 --> 00:07:21.708
Yes.

147
00:07:22.768 --> 00:07:30.272
I get this on Twitter more than LinkedIn, but it's like, hey, name, are you interested in product for your inside business?

148
00:07:30.312 --> 00:07:32.633
Like actually getting sent the templates of that.

149
00:07:33.633 --> 00:07:36.195
This is my competition and your competition.

150
00:07:36.215 --> 00:07:40.877
Like if you're able to beat these type of people, you're going to win regardless.

151
00:07:41.157 --> 00:07:42.117
Because people are lazy.

152
00:07:42.278 --> 00:07:44.919
They think business is easy and hence why people fail.

153
00:07:45.499 --> 00:07:46.599
I never thought it was going to be easy.

154
00:07:46.619 --> 00:07:49.800
I actually always saw it as the hardest thing in the world and why I never wanted to do it.

155
00:07:50.120 --> 00:07:56.002
So even being able to do this now for a living and like never take it for granted, never really let like drop the ball.

156
00:07:56.402 --> 00:08:02.484
One of my biggest lessons from one of my mentors, Richard Moore, he said, never drop the ball.

157
00:08:03.244 --> 00:08:04.965
And that I take so seriously.

158
00:08:05.525 --> 00:08:06.946
What do you think he means by that?

159
00:08:07.406 --> 00:08:08.206
It's all about momentum.

160
00:08:08.963 --> 00:08:11.024
You don't drop the ball when it feels like it's easy.

161
00:08:11.264 --> 00:08:12.565
You don't drop the ball when you made it.

162
00:08:12.845 --> 00:08:14.747
When you made it, it's exactly when you're about to crash.

163
00:08:15.247 --> 00:08:17.048
So you keep on going and you keep on going.

164
00:08:17.068 --> 00:08:18.429
You don't stop.

165
00:08:18.669 --> 00:08:20.730
I never, ever, ever disrespect momentum.

166
00:08:20.830 --> 00:08:23.672
It is the one thing that I value the highest.

167
00:08:24.192 --> 00:08:28.375
So today I just launched this product as a course.

168
00:08:28.755 --> 00:08:30.096
I hadn't slept for like three weeks.

169
00:08:30.656 --> 00:08:32.978
And people kept on asking me, how are you going to celebrate?

170
00:08:32.998 --> 00:08:33.818
Because you launched it.

171
00:08:34.479 --> 00:08:34.779
Work.

172
00:08:36.865 --> 00:08:39.687
To some people, I might seem like a workaholic, and that's fine.

173
00:08:39.787 --> 00:08:40.968
I identify myself as one.

174
00:08:41.328 --> 00:08:45.751
It's probably the highest compliment someone could give me because I think I look like my dad now, and it's great.

175
00:08:46.372 --> 00:08:50.434
And I'm just not letting the thing go.

176
00:08:51.075 --> 00:08:53.056
I once didn't have the opportunity to be here.

177
00:08:53.457 --> 00:08:56.739
So why would I drop the ball when it's actually just bouncing at its highest?

178
00:08:57.139 --> 00:08:57.419
No way.

179
00:08:57.820 --> 00:08:58.680
I absolutely love that.

180
00:08:58.740 --> 00:09:01.862
I've never heard it said like that, but I don't disrespect momentum.

181
00:09:02.863 --> 00:09:03.323
That hits.

182
00:09:03.364 --> 00:09:04.024
That really hits.

183
00:09:04.104 --> 00:09:10.352
And I learned it from this book, The Compound Effect, where you like, you compound wins slowly, slowly over time.

184
00:09:10.573 --> 00:09:14.878
And then once you get the wind of it, people just drop the ball because it feels like they won.

185
00:09:15.319 --> 00:09:16.240
And that's what people fail.

186
00:09:16.280 --> 00:09:20.265
And that's why so many celebrities like kind of like make it and then don't.

187
00:09:20.446 --> 00:09:21.427
I never want to be that person.

188
00:09:21.547 --> 00:09:25.914
I had a conversation with Nathan Berry, who was the founder of ConvertKit.

189
00:09:26.555 --> 00:09:34.066
And one of the things that he said to me that really stood out, there's some things like I talked to a whole bunch of people and,

190
00:09:35.812 --> 00:09:41.536
different degrees of whether or not you're impressive or not, or whether or not you have some really, really prolific advice.

191
00:09:41.556 --> 00:09:43.117
Some things I'm like, ah, I've heard it before.

192
00:09:43.738 --> 00:09:49.282
Some things when you, when they say them, it's like, shit, that makes me like rethink how I look at life.

193
00:09:49.882 --> 00:09:51.884
And he says something that had that effect on me.

194
00:09:51.964 --> 00:09:53.325
It was like,

195
00:09:53.965 --> 00:09:58.772
There is no required amount of time to achieve anything.

196
00:09:58.832 --> 00:10:03.238
You can achieve whatever you want in as short a time as you can.

197
00:10:03.718 --> 00:10:06.743
You don't have to take 10 years to build a business.

198
00:10:06.763 --> 00:10:08.505
You don't have to take 10 years.

199
00:10:09.506 --> 00:10:12.187
X amount of years before you get married.

200
00:10:12.347 --> 00:10:17.068
Like you can do whatever you want in whatever time span you can figure it out in.

201
00:10:17.548 --> 00:10:21.730
And that common sense isn't common, but when you hear it, you're like, shit.

202
00:10:21.790 --> 00:10:22.310
Yeah, you're right.

203
00:10:22.630 --> 00:10:26.731
And just to give context, why I was speaking about that was I think he wrote.

204
00:10:27.824 --> 00:10:29.304
He wrote a blog every day.

205
00:10:29.404 --> 00:10:33.725
I can't remember how long, for like two or three or four years or something like that.

206
00:10:34.386 --> 00:10:39.407
And then on the back end of writing a blog every single day, he wrote a book and he published it.

207
00:10:39.427 --> 00:10:41.307
And like the next day he started his next book.

208
00:10:41.787 --> 00:10:47.269
And he just like jumped into everything, everything, everything, everything with zero breaks in between.

209
00:10:48.289 --> 00:10:57.551
And he was just like, yeah, I never really subscribed to the idea that I had to pace myself or I had to give myself time or I had to give myself a break.

210
00:10:58.091 --> 00:10:59.693
because I enjoyed the work that I was doing.

211
00:11:00.193 --> 00:11:04.177
And for a lot of people that are listening, maybe that's controversial.

212
00:11:04.257 --> 00:11:05.158
I don't think it is.

213
00:11:05.178 --> 00:11:08.481
Most people have a negative connotation with work, and that's why we get judged.

214
00:11:08.901 --> 00:11:09.221
Yes.

215
00:11:09.902 --> 00:11:12.024
But that to me was like, shit, you're right.

216
00:11:12.204 --> 00:11:12.824
I can get this.

217
00:11:13.845 --> 00:11:15.587
I've been doing this podcast for six years.

218
00:11:17.122 --> 00:11:21.463
This could be as big as Tim Ferriss or Joe Rogan in six years.

219
00:11:21.523 --> 00:11:23.163
It's not, but it could be.

220
00:11:23.663 --> 00:11:25.824
It could be if I figured it out, if I figured out the game.

221
00:11:25.844 --> 00:11:29.524
And I figured out the game to a degree, but I haven't figured out that game yet.

222
00:11:30.004 --> 00:11:34.245
So now build a studio, roll out three episodes a week.

223
00:11:34.285 --> 00:11:36.125
I could even do more than that if I had bandwidth.

224
00:11:36.205 --> 00:11:38.346
And now I'll have to find a way to have that bandwidth, right?

225
00:11:38.586 --> 00:11:41.046
So there's unlimited ways to win in life.

226
00:11:41.226 --> 00:11:45.987
And I think that by benchmarking yourself against someone else's expectations or timelines,

227
00:11:48.530 --> 00:11:51.732
it's not going to mean that you don't succeed.

228
00:11:51.832 --> 00:11:53.512
It just doesn't have to be that way.

229
00:11:53.952 --> 00:12:00.175
So you grew on LinkedIn faster than 99.999% of people.

230
00:12:00.495 --> 00:12:06.397
There's no required timeline for how long it should take to get from zero to 180,000, whatever.

231
00:12:08.338 --> 00:12:09.358
You can get there as fast as you can.

232
00:12:09.558 --> 00:12:10.519
You can get there in two months.

233
00:12:10.619 --> 00:12:11.579
You can get there in six months.

234
00:12:11.599 --> 00:12:12.159
It doesn't matter.

235
00:12:12.620 --> 00:12:17.781
You can write five pieces of content per day, whatever the fuck you want, which is the most beautiful thing about entrepreneurship.

236
00:12:18.002 --> 00:12:19.882
It's the most beautiful thing about the internet.

237
00:12:20.042 --> 00:12:20.302
Yes.

238
00:12:20.462 --> 00:12:24.284
We have unlimited potential and opportunities out there for free.

239
00:12:24.584 --> 00:12:31.346
Like it cost me $0 to build my LinkedIn presence when people are paying thousands and thousands and thousands for advertising.

240
00:12:31.747 --> 00:12:34.628
So just being hyper aware of that and understanding that

241
00:12:35.708 --> 00:12:41.215
If I do this once a day and I commit three hours a day to doing this for the next year, I think I'll be somewhere.

242
00:12:42.076 --> 00:12:50.407
As a creator, how do you manage your time between creating versus business, operating, selling, fulfilling?

243
00:12:50.427 --> 00:12:50.527
Yeah.

244
00:12:51.163 --> 00:12:51.543
I don't.

245
00:12:54.224 --> 00:12:55.324
I work all day, every day.

246
00:12:55.364 --> 00:13:02.185
I don't, I, you were mentioning flow states and that's something I hired at Coachful because I felt like I was about to burn out.

247
00:13:02.946 --> 00:13:05.946
I don't believe in burnout, but I feel like the idea, but it's near.

248
00:13:06.686 --> 00:13:07.487
I understand that.

249
00:13:07.847 --> 00:13:10.967
But I was being burnt out because I was working on things that I hated.

250
00:13:10.987 --> 00:13:13.168
I hate operations, I hate sales, I hate funnels.

251
00:13:13.228 --> 00:13:13.768
I hate all that.

252
00:13:14.148 --> 00:13:17.449
I love creating and launching things, doing the marketing.

253
00:13:17.589 --> 00:13:18.589
I'm in love with the marketing.

254
00:13:19.129 --> 00:13:22.192
And then now I'm lucky enough, I work with this company called Genflow.

255
00:13:22.332 --> 00:13:24.635
They are my operators now for everything else.

256
00:13:24.775 --> 00:13:27.117
And so they've taken off the load that I didn't want.

257
00:13:27.477 --> 00:13:30.320
And I can now do the creating.

258
00:13:30.620 --> 00:13:32.262
If I want to do the selling, I'll do it.

259
00:13:32.442 --> 00:13:33.363
But that's up to me.

260
00:13:33.863 --> 00:13:35.125
If I want to, I don't have to.

261
00:13:35.605 --> 00:13:36.605
And so that's been brilliant.

262
00:13:36.625 --> 00:13:41.146
But before that, like during my uni days, you'll see, I can send you a screenshot of my calendar.

263
00:13:41.487 --> 00:13:49.869
It was the entire day blocked with meetings, a creative work, writing client work, a gym in the middle, somewhere with food, somewhere in between that and then sleep somewhere.

264
00:13:50.529 --> 00:13:53.830
But I don't mind that because all of it is fun to me.

265
00:13:53.850 --> 00:13:56.150
It feels like a video game.

266
00:13:56.750 --> 00:14:00.571
Every single day I'm on LinkedIn, I feel like I'm in the creator Olympics.

267
00:14:01.132 --> 00:14:02.892
And every day I'm like just playing to win.

268
00:14:03.432 --> 00:14:05.214
And it's all a game and I'm winning.

269
00:14:05.594 --> 00:14:08.056
And sometimes I lose, but then I can start again tomorrow.

270
00:14:08.396 --> 00:14:08.797
It's fine.

271
00:14:09.497 --> 00:14:11.819
And having that mindset of it's all a game.

272
00:14:12.339 --> 00:14:13.220
It's like the Olympics.

273
00:14:13.620 --> 00:14:18.404
I get to, you know, stack myself up with the best, you know, gear and then go for it.

274
00:14:18.784 --> 00:14:19.665
Thanks for tuning in.

275
00:14:19.745 --> 00:14:24.149
If you found this valuable, don't forget to hit that subscribe button so you never miss an episode.

276
00:14:24.229 --> 00:14:29.753
And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode.

277
00:14:29.893 --> 00:14:30.854
See you in the next one.