Oct. 30, 2021

Kelsey Moreira, Founder & CEO of Doughp | Pivoting From B&M to eComm & Surviving Shark Tank

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➡️ About The Guest

Kelsey Moreira (@kelsey_moreira) is a passionate entrepreneur who, after getting sober in 2015, ditched her decade-long tech career with Intel and followed her sweet tooth to open her own cookie dough company: Doughp. With her infectious enthusiasm & business savvy behind her, Doughp experienced monumental growth in their first 4 years with revenue increasing on average 295% YoY.

In 2019, she appeared on ABC’s Shark Tank and named a Forbes 30 Under 30. Kelsey is using her platform to reduce social stigmas around addiction recovery and mental health through her #Doughp4Hope initiative.

➡️ Talking Points

13:47 - Leaving Intel and starting off as an entrepreneur.

15:03 - How to start a d2c brand.

17:49 - Substance abuse and entrepreneurship.

24:20 - Becoming an authentic, mission driven company.

30:47 - Pitching your product on Shark Tank.

39:19 - Scaling a brand successfully.

41:35 - Navigating startup struggles.

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