Oct. 21, 2022

Julia Boorstin - CNBC’s Senior Media & Technology Reporter | When Women Lead


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➡️ About The Guest⁣

Julia Boorstin is CNBC’s Senior Media & Tech Correspondent based at the network’s Los Angeles Bureau.  She covers media with a special focus on the intersection of media and technology. Boorstin also plays a key role in CNBC’s bi-coastal tech-focused program “TechCheck” (M-F, 11AM-12PM ET/8AM-9AM PT) delivering reporting, analysis, and interviews around streaming, social, and the convergence of media and technology.  She joined CNBC in May 2006 as a general assignment reporter and in 2007 moved to Los Angeles to cover media.

In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, “Stay Tuned…The Future of TV.” She also helped launch CNBC’s ‘Closing the Gap’ initiative covering the people and companies closing gender gaps, and leads CNBC’s coverage of studies on this topic. Her book called, “WHEN WOMEN LEAD: What they achieve, Why they succeed, and How we can learn from them,” is a groundbreaking, deeply reported work from CNBC’s Julia Boorstin that reveals the key commonalities and characteristics that help top female leaders thrive as they innovate, grow businesses, and navigate crises—an essential resource for anyone in the workplace.

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to “Street Life,” a live market wrap-up segment on CNN Headline News.

In 2003, 2004, and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the “TJFR 30 under 30” list of the most promising business journalists under 30 years old. She has also worked for the State Department’s delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore’s domestic policy office.


➡️ Show Links

https://www.instagram.com/juliaboorstin/ 

https://twitter.com/JBoorstin/ 

https://www.linkedin.com/in/juliaboorstin/  


➡️ Podcast Sponsors

HUBSPOT - https://hubspot.com/


➡️ Talking Points⁣

00:00 - Intro

03:44 - Julia Boorstin’s career, upbringing, and other factors which affected and motivated her to write her book

08:55 - Where are we standing today in terms of equity?

12:13 - Unpacking why some women received VC funding and others don’t

17:45 - Julia Boorstin’s thoughts on having more female-founded VC funds

19:13 - How to be successful raising capital

22:03 - Interesting success stories that Julia has covered over her career

27:45 - Leadership lessons and strategies

35:22 - Community building & examples from Julia’s book

40:00 - How do we move towards equity within the next few years?

50:34 - Where can people connect with Julia Boorstin?

51:58 - The biggest challenge Julia has overcome in her personal life

53:23 - What keeps Julia Boorstin up at night?

53:55 - The most impactful person in Julia Boorstin's life

55:15 - Julia Boorstin’s book or podcast recommendations

56:04 - What would Julia Boorstin tell her 20-year-old self?

57:00 - What does success mean to Julia Boorstin?



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