Nov. 10, 2021

Joe Foster, Founder & CEO of Reebok | How to Build an Iconic Brand

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➡️ About The Guest

Joe founded Reebok in 1958 with his late brother Jeff, following their family heritage back to 1895. Joe's Grandfather, also Joseph W Foster, pioneered the spiked running shoe and famously made shoes of some of the world's best athletes of the early 20th century.

Wearing (pumps) made by J W Foster & Sons Ltd, Harold Abrahams and Eric Liddell won Olympic Gold Medals in the 1928 Paris Olympics and were immortalized in the film ‘Chariots of Fire’.

With Reebok, Joe & Jeff followed in his grandfathers footsteps, creating footwear that led to Olympic, Commonwealth, European medals and World record-breaking performances and over time, became the globally recognized brand that we know and love today.

➡️ Talking Points

07:12 - Using influencers, before they were cool.

20:07 - The origin of the name, Reebok.

24:06 - The importance of moving forward and innovating.

42:03 - Bringing Reebok to the USA.

52:12 - Overnight success is never overnight.

1:02:10 - You need to be dead-set on what you want to accomplish.

1:10:09 - Advice for young entrepreneurs.

➡️ Show Links

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1. Manly Bands — Bands For Men (25% Off)

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