Jessica Zweig - CEO of SimplyBe | Unleashing Your True Potential: A Practical Guide to Boosting Self-Worth and Wealth Through Authenticity

Welcome to Success Story. I'm your host, Scott D. Cleary. The Success Story podcast is part of the HubSpot podcast network. The HubSpot podcast network has incredible podcasts like Entrepreneurs on Fire hosted by John Lee Dumas. Entrepreneurs on Fire stokes inspiration and share strategies to fire up your entrepreneurial journey and create the life you've always dreamed of. Listen to Entrepreneurs on Fire or Success Story wherever you listen to your podcast. Today my guest is Jessifer's week the CEO of Simply Be Agency and the author of the number one bestselling book B. A no BS guide to increasing your self worth and net worth by simply being yourself today. Simply be agency is an internationally award winning personal branding firm with offices in Chicago and Nashville. Jessica has been a guest on top podcasts. She's been featured in top publications for her work around personal branding, such as Forbes, Creighton Cultivate and Business Insider amongst others. She's also interviewed impactful leaders on her own podcasts such as Marion Williamson, Daniel Laporte and Rebecca Minkoff. Today we spoke about how to build a personal brand that actually works. Why gentleness is the new powerful how to tap into the masculine side of being a female entrepreneur and the feminine side of leadership. Oh my gosh is that a great question. I personally am so excited to be here and thank you for having me on your show I you know what came through and I'm just going to I'm just going to go with it. Because everyone I think sees my business and sort of story of success professionally but who has made what what moment really made me like who I truly am. I want to I believe a moment when I was 19 years old I was born and raised Jewish and I always you know I grew up in a very predominantly Jewish community so I had never in my life stepped into a church. And until I was 19 and I was traveling Europe by myself I backpacked the summer between freshman and sophomore year of college and I was in Ireland touring alone and my grandmother had just died three or three months or so before. I saw this chapel and it's really small town and Kilkenny Ireland and I decided I'd go in as like a tourist I'm like i'm Jewish i'm never been in a church this is a tourist attraction so I think I can go in I remember like recycling that in my brain. And I go in thinking that I would just stay for like five minutes and like look at it and leave. I ended up sitting down in one of the pews and I felt my grandmother sitting next to me and she was telling me that she had been looking after me and long story I hadn't really grieved her when she died I was sort of distracted with with an ex boyfriend. I just remember her holding my shoulders and me weeping and crying in mourning my grandmother for the first time and you know it's it's really it was a dawn of my kind of spiritual awakening like doesn't matter if I'm Jewish or Christian or this is a house of spirit and it really set me on a path to deepen my spiritual journey which is really the core central focus and sort of guiding light in my life. And yes i've created a lot of success professionally but my core it's really what I think i'm here to do is sort of spread that message of light so that that is really the catalyst that made me who I am to me versus what I think you know the market sees. And that that that moment when you felt very spiritual how did that how does that tie into the message that you put out into the world about authenticity why did you need to find yourself before you were able to truly put yourself out there and I think in turn create a message and even marketing material and all that superficial stuff that actually resonates with people. So you know I used to run a different business so simply be my company is my second company and my first company was an online magazine for women in the city of Chicago which which I ran for seven years and we built this major brand and we were super cool and we got applications every week for people who wanted to work for us and brands wanting to work with us we amass this huge audience. In Chicago and it was it was sort of like you know refinery 29 but for women and this was sort of that we were like the original food and fashion blog and the city of Chicago and blew up in the Midwest and that really put me on the map as an entrepreneur right this was from like 2008 to 2014 I ran business. And I write about this in my book be I talk about often the whole thing was sort of like founded on sort of a of a lie like we were so we were struggling inside that business so hard we were my business partner and I we kind of hated each other we were super toxic and yet we were preaching women empowerment like to them to the masses. We had no money we were broke we could barely afford to pair employees let alone ourselves I was sick physically mentally and while I was partying I was going on like five six nights a week like super super unhealthy on all of the levels and yet I was like quote unquote successful and you know in demand and sparkling from the outside and and so that was really. At the end of that business when my inauthenticity caught up with me and I completely crashed rock bottom financially broke $100,000 in credit card debt has to ask my parents at 33 years old to help me pay my phone bill like it was a rock bottom for sure. And so when I started simply be my company I I had no other choice to be honest with you Scott and to show up authentically like to really take my story and I was just so sick of the lie. And when I started to really tell the truth in my own ways whether that was in my blog or sitting on panels or writing you know longer form Instagram post about what I was really going through something shifted and I was able to to peer through to my community into my potential clients to you know the media like in a completely different way. And you know I believe that branding is an emotional experience and it has to be clear and we have to have that razor sharp but at the same time deep impactful message designed in a brand whether that's in a look and feel or a story or a message or a slogan. And so that's really what informed simply be in our approach to how we build brands that is all about authenticity. You have to at the same time have that that clarity and I think that we've accomplished that really well with our company and our clients brands and you know my brand and I don't think I can talk about authenticity as much as I do without having that experience of what being inauthentic really did to me and my life. So then so I think that's a very powerful lesson because I think a lot of people probably fall into the trap of the that you fell into when you built your first business and I think that's actually a huge issue with entrepreneurs because everybody wants to portray this ideal entrepreneur. Almost like caricature of what they think it should be and at least a depression and anxiety and in some cases like the business fails because you're so caught up in how you want to be perceived as opposed to what's actually going on in your life. So when you dealt with this and you had this this moment where you hit rock bottom and you built this company back up again you're more authentic but being authentic on social that's like one piece of it. So how did you build the entire business up very differently than when you first built up I guess like an inauthentic business. Yeah I love that question so it started with my culture it started with my values so I was a business of one me one person and then I hired a contractor who is now my VP of marketing and my co founder but this was six years ago. And I decided I was going to write like a company manifesto again just me and Alexa who was $2,800 on contract chase quick pay you know like she was full time. I created core values I created because I had taken a jaunt into corporate America for two years so the whole story but they were a massive billion dollar company and they had quote unquote for values and they meant nothing the company was completely toxic. And so I decided that I was going to create my core values but they weren't going to just mean something they were going to mean everything and be the bedrock of the DNA of how we run this business which is rooted in core values of being relevant being extraordinary being a service being true and being kind. And that is now our that has been our our rock of success I truly believe that having that written into the DNA from day one has allowed us to have the right messaging attract the right clients attract the right talent. Let go of the wrong talent let go of the wrong clients you know really oriented to how we do business on a day to day level how we treat each other. And you know I've listen I started this business as a one woman shop six years ago and I have a staff of 30 people I've really grown and stretched and learned and it's it's been one of the most difficult and beautiful journeys of my life becoming a CEO of a company like this. And is it a perfect science no but that has been my number one priority, frankly, no matter what is the values ensuring that we are authentic from the inside I say this all the time to my team we can't preach love light authenticity and have anything but that inside the four walls of our organization and that has really been I think the secret sauce to my success. So so authenticity in a business is that radical candor it like how do you unlock that in people because you unlock it in yourself but it's like it's very scary right like if you ask anybody be authentic and go on social media like they usually they have good intentions but then they put again they put on this like persona. So in a company as well like that's that's always like nerve-racking to be authentic to to tell your boss what you really feel which I think is the most important like that's why radical candor such a great concept but how do you actually get the employee to have that psychological safety. To say what they want to say to voice or opinion to tell you when they feel that you're wrong whatever it was all that has that all like is like that's all authenticity right all that all that type of communication. Yeah, I have so much to say about this first of all lovely about a radical. I make I make my entire company read that that's one of my favorite books Kim Scott found the author and founder was on my podcast and I told her I'm like getting you on my podcast is more exciting than getting Gwyneth Peltrow my guys like she's my hero Scott the woman who wrote that book change my life change my career. So we we practice radical candor although it is is challenging right the concept of radical candor is being able to challenge directly and care deeply at the same time and and not everybody has that muscle. And so a couple a couple things I think it's really important to hire really good managers really good leaders that at the very least know how to do that know how to practice radical candor and I've got some phenomenal managers in my company that really read that book love that book as much as I do and practice it with their teams. I think you have to be as the leader as the tip of the spear. Available and able to take feedback yourself, you know, and to create that safety with your direct report so that when they manage up to you because managing downside decide is a is a skill, but I think managing up isn't even harder skill. So I as the CEO have had to create that psychological safety to use your words with the people that directly report just to me and that's not 30 people that's for that have really been able to deepen their trust and safety with me that you know comes from me taking accountability me being open to feedback and hard conversations me making time to have those one on ones. We also have we also follow the book traction, which is another great book that I love by Gina Wickman it's the entrepreneurial operating system and every 90 days we get together as a team in a full day off site and and we've made it a priority it's a ton of time for my team to do that quarterly. My whole team does that and I always do a CEO report at the top of the day and I reiterate a lot of our values in that and we've got something written into our handbook called gossip is gross. Because that's really what was the demise of my first business that was trauma for my high school and middle school days like gossip is not allowed it simply be and if you at the very least have an issue with someone else in the company which is bad happen because we're all people. You have two options you one you go to your manager about it to help you resolve it if you're if you're struggling with another peer or you're an adult and you go directly to that person and you have that difficult conversation but you cannot talk shit and poison the well and create a gossip train or you're out like I will not have that and I we emphasize that point Scott every 90 days. And it's really beautiful like my team will come to me and be like i'm struggling I know gossip is gross and blah blah blah blah about this person like they're very aligned to that policy because I i've kind of like beaten it into their heads and I live it you know you have to be the example as the leader I think that's my last point at the end of the day. You can't expect your team to do anything you're not willing to do yourself so that is you know hopefully answer to your questions a really good question. It's a it's a it's a tough thing for leaders it's easy to say it's tough to do right because again like to your point like we're all human and it's it's very um it's very uncomfortable to have these conversations has there been any. And I just started like because your organization lives it and because you had such a negative experience that sort of led to you championing this in your organization has there been any drawbacks has there been any. Times where the business has side railed or a project has like gone a skew or maybe information that shouldn't have been shared with shared like has there been any negatives at all. Oh yeah yeah i mean i'm not i've not created utopia or your business and it has its own issues um yeah i mean i think that just like with any company listen one of my favorite like what do you have to worry about like what do you have to watch for like the almost like the red flags if you're going to adopt this mindset which is a good mindset but. You see you see what i'm saying i just want people to understand what they're getting themselves into so that they're preparing. Yeah i mean listen it's like. It reminds me of my favorite marketing term which is one of my favorite marketing terms which is when you when you try to be everything to everyone you will be nothing to no one like that's just marketing 101. And so when we build our culture which is our brand which is like any brand. You have to take a stand you have to be willing to not be for everyone that's a beautiful thing and so when I crafted my culture and created this environment i recognize that it's not for everybody you know we are very. We are very high vibe we're very loving we're very awake we're very spiritual and conscious here that's me started this conversation with my story in the church in Ireland like I have had that that is unapologetic here. And honestly not to sound like I have this other phrase like vibe up or vibe out right so we're vibing up all the time like we are like growing our business has been like a rocket ship and very blessed. And with that has come attrition Scott like not everybody can ride actually heard a statistic this is a good one. From a really respected entrepreneur I know Dan Martell I saw him speak this year. And he said if your business is growing 20% or more year over year you're going to lose 95% of your people every five years it's just like the nature of a high growth company like people just they come in they help you get from. A to B but they're not necessarily the people they're going to get you from B to Z right different people help you you get from B to J and then from J to Q you know like you have to just. Except that not everybody can be with you in that current moment so what I what I really look out for however is like. You know negativity not to say that we're like toxic positivity over here but we we do live. An energetic high vibe passionate authentic deeply loving very open culture and that doesn't make people always feel comfortable like that people don't buy it it's not their style you know that it's just not the way they look at the world. Fine simply be might not be the place for you and I typically sus that out pretty quickly and I don't hire them or they're here for a short time. You know the problems I've had is when people stick around too long that aren't aligned with the culture and they create some toxicity and you know that that just what comes with the territory when you're building a company no place is perfect. I just want to take a second and thank the sponsor of today's episode HubSpot now if you're anything like me your 2023 is probably off to a pretty busy start as the leader can be challenging to align your teams on a shared mission and goals for the year but with HubSpot CRM you can keep your marketing sales operations and service teams in sync on one powerful platform that grows with your business and leads your competition in the dust capture leads boost sales engage customers all from one powerful platform tools like a unified contact record help desk automation and customizable reporting make it easy to unite your team around a single source of truth which means you can spend less time managing your software and more time connecting with your customers learn how HubSpot can help your business grow better in 2023 and get a special offer of 20% off on eligible plans at HubSpot.com slash success pot and I wanted to so you've built this incredible culture this incredible company I find it fascinating when you see an agency that's not only succeeding but like they're they're actually killing it because agency work is hard agency work is always very hard and I have friends that own agencies and I don't understand why they got into it in the first place because it just seems like so many moving parts it's a it's a people focused business it's it's like you have like all these scaling issues I come from a software background so it's a very different but how do you make an agency how do you make an agency that actually can differentiate itself can scale like what are all the things that if somebody is listening to this and owns an agency they should take away from how you built simply be is it is it the culture that allows your company to floor is it more tactical is it what is what is the differentiating factor that separates you from like the two billion other agencies I want to hug you for this question this is an amazing question speaking to my soul Scott you know I called my business so I have a little tattoo on my wrist okay it says simply be I started this business as a one-woman shop this was inspired this inspired the company name and I added the word agency to it because I thought it sounded good like simply be agency not really knowing myself six years ago what I was signing up for right because I was just really good at marketing and branding and I was consulting with people and then my clients kept coming and coming and coming and then I was like then they're like can you help me write my blog can you help me do the PR can you help me execute my agency to the social and I was like sure I can just bring on some freelancers to help outsource and then we became five full-time people and then in the hour full service literally still full service agency so I've been kind of making it up as I've gone along and to answer and like it's it's a beast it is no joke a business model that isn't for everybody for sure you have to have your process in place your systems and efficiencies in place so we use a software called teamwork which is all about project management and time tracking your team has to be trained and onboarded into that effectively and efficiently there has to be capacity planning tools and accountability markers that your managers know how to ensure that your teams are being utilized right because we're in the service space business and time is money right and so how do you how do you actually have metrics and measurements why an agency why an agency it's a really good question it's got some million dollar multi-million dollar question yeah you know honestly I didn't mean to be common agency I just I called my business simply be agency named after my tattoo on my wrist simply be agency because I thought it sounds cute not really knowing at all when I was signing up for back in the day I mean I started the business six years ago as a one woman shop and I was really concerned about my business and I was really consulting mainly on marketing and branding which felt really good but then my clients kept asking me for more and I kept getting more business so I needed to hire people who could help me and it was you know execution requests like can you go write my blog can you help me with my Facebook lives can you help me with my PR outreach versus just helping them with the strategy and so things just sort of naturally unfolded and we became you know a bigger team and then a bigger team and then you know a full a full size sort of boutique team that is now you know structurally organized across different departments of content creative PR and account services and I've had some really amazing advisors executives come in helping to really structure what an agency needs to do and how it needs to operate which is a very specific kind of operating model and you know we've grown so fast like my business has really exploded and it's it's not been like picture perfect it's been a little messy frankly and we've had to really catch up with the growth by bolstering it with process and you know metrics and time tracking and account management I really think that the linchpin of an agency is account management like internal project management ensuring that you're managing you know scopes like dollars to hours because that's the business we're in and that's how you make money and so that has been its own journey for us but right now we're really hyper focused on profitability which is all dependent upon process and if you can get your products right your clients your client target market right like you can't be a jill of all trades Swiss Army as much as you might want to be and can be you have to really find your lane with your products and services and then build process around that rinse and repeat rinse and repeat get the right people to drive it and you know I believe in the power of a brand power of strong culture and you can really I think scale and you know we've done that we've not done it beautifully and perfectly every day but we we've done it for sure I think that agencies are probably the most unforgiving business model because because you you even even the the profitability is significantly less than if you had a software company so like the scope all the all the things that could go wrong in a business that you may not even notice are going wrong to later on and a lot of other types of businesses agencies it's like the second something is slightly creeping out of scope and it's not perfectly dialed in you start you'll you'll be able to do it you start you'll notice it immediately so the question is what are what are the biggest what is the biggest issue that an entrepreneur would have in the business like what have you noticed in your business is the number one thing that can basically screw over an entrepreneur can stop their business from growing can derail the whole thing because I think that you will have seen it much earlier on then somebody else who, for example, is running a software company is spinning up SaaS and AWS service and maybe they'll they'll notice the thing that you noticed in month one maybe they'll notice it in the year so what is that thing? I mean, I think you have to honestly find the right it comes into your people like who you hire in those initial stages and I think this does go for any company has to one put you in your genius zone as the founder and like really take things off of your plate so that you can grow the business like that to me is like step one if you're looking at hiring up a team and also though really truly clients expectations setting like I wanted so badly to just win the business that I would say yes to things I really fully couldn't follow through on just because I'm scrappy and innovative and I figured out as I went along but that's not scalable and so being willing to say no to business and turn down the wrong clients to set you up for scaling with the right clients is really really hard because that's like money you're turning away is at least at least it's how it feels but it's a short term loss for a longer term gain and I really I think it just comes down to people finding the right people to work within your company and finding the right people to work without with outside of your company or your clients, your partners and if you can be discerning from day one you're going to you're going to be in a much better position. One of the one of the points I always find it interesting you know when you work with so I was speaking to your your executive assistant and they sent over some talking points and sometimes I like go with them and sometimes I'm like I'll do my own points but one of the points that was actually written down which I find interesting because I don't really understand it. So I'm going to ask you what it means because there's a lesson in there somewhere and I want to unpack what it actually means. So one of the points that your team sent over that we should chat about is how to tap into the masculine side of being a female entrepreneur. I have how to what what in the world does that mean I don't even know how to ask a question around that that's why I had to like give the whole backstory because there's no in no world what understand how to actually ask the right question that would give a good answer. So why is that important why is that one of the things that you know you want to speak about and what does it actually mean for somebody who's listening. I love this so the masculine versus the feminine is really what I want to zoom up and talk about before I can answer that. So the masculine and the feminine aren't man and woman they're not they're not a gender there and an energy and values basically so the masculine is valued based upon some key energies of assertion. Assertion focused action doing problem solving linear thinking firefighting you know protecting right these are like them this is a masculine vibration women and men both embody that and we have societal values on that right and it's. it's again less about a person and more about how we show up in the energy the feminine values are rooted in empathy and compassion and stillness and beingness and slowness and doing and beauty and flow right and. I think that women have a an opportunity and when I when I wrote that down and really speaking to women and not to say that we can be in symbiotic relationship as men and women with both the masculine and feminine. But I think women have to grow a muscle in business to be less apologetic for being strong and assertive and bold and and linear thinking and protective of their keep and non emotional and not to say that being emotional is distinctly feminine like we all have emotions. One of the things that I pride myself on frankly is my ability to do that is to be in my masculine savvy as a business woman and make moves and make hard decisions and put out fires and think strategically and literally and sometimes compartmentalize and step into what I would call situational leadership where I have to put away. How I feel about a situation to get the job done even if it's uncomfortable and so that's a muscle inside of a lot of women that I see that they they can work on because we are innately feminine because we're women and we're deeply feeling and we are we care a lot we we leave from our hearts and not saying that men don't but we want to be more than that. That space that comes naturally to us and that is really what I want to coach women on and help women see that you don't have to sacrifice your good-hearted kind of empathetic soul to be a leader and it calls you forward into a new state of empowerment actually when you're able to find those masculine values within yourself and to truly embody them. And I think that's a great lesson so actually think to your point that you sort of alluded to those those characteristics I think that it actually sends to both men and women because women can lean more into their masculine characteristics and men should lean more into their feminine characteristics and I think that that's actually some of the feminine I put that in air quotes characteristics that men don't necessarily champion as much. I think that's actually that that's a blanket on the word right now it's it's the reason why men in some positions are not as effective as women leaders. So I think that actually some of those feminine characteristics when you actually see those characteristics implemented at a C-suite level like the empathy and and all these different things that will actually tie to tangible positive business outcomes that I think need to be seen more often. And that's why you actually look at data points statistics at like companies that do have women in C-suite are more effective like everything every KPI that they want to accomplish all the way down to the most important which is like revenue profit all that stuff all of that is amplified when you do have women at the top. So I think that yeah straight like I think that the point is of course women can be at the top and they should be but also men have to understand why it's a benefit to embrace some of those characteristics and then also for women to get to the top I think they also have to understand that there's some reason why men champion of characteristics and why those are effective for a portion of it as well. So I actually love that point and I think that that's something that has to be discussed more often so I appreciate you bringing that up, but I also want to double down on what not just women embracing more male characteristics but also let's speak about some of the benefits of women leadership some of those those women characteristics female characteristics that maybe you know as a guy I don't think are valuable. I'm saying that again sarcastically I think they're very valuable but many many men may not think that empathy has a place in business right so that's what I want to go into now so let's speak about women and leadership some of the characteristics that do come innately to women and why does it so beneficial for a business. Well, I think this question is actually incredibly timely given the world that we're living in in the world of business coming out of a post pandemic culture and work world it is an employee driven work world we are living in a time where they. The season power have flipped and we have you know we've heard of the great resignation the great reshuffling quiet quitting the whole thing it's happening it's real and in order for your business to succeed your businesses your people. And you have to ensure that they feel valued and that they stay and not just for retention sake but that the impact that it has when you have a fully engaged employee to your bottom and top line revenue is is felt and seen and executed against every part of their job. And so people who think that like culture and empathy and making your team feel good and valued and seen is not worth your time that's like saying that your time isn't worth focusing on your revenue your people are going to be what drives your revenue and so I think. Understanding now more than ever that your staff needs to have a space they can come to where they feel safe where they feel seen where they can express themselves where they can you know be held in whatever they're experiencing outside of work like that is not necessarily even a feminine quality I think that's a human quality and to be able to create an environment like that and so. Dudes who are listening who are you know as empathetic who want to just drive their business forward or even like they shut off for some reason they feel like showing empathy is a weakness and they feel like they they almost go the extra mile to shut off that part of the personality. I mean I think that it goes down to just what people are comfortable comfortable with based on like who they are and where they came from and how they were raised but I think that when you lead a team when you lead a company it is the. It is the most incredible personal development school of your life and your business and I firmly believe this to be true. Will grow more if you grow as a person and I think the best way to really stretch your capacity and step outside of your comfort zone is in dealing with people and stepping forward into the type of leadership that has. Feeling involved at its core and I think at the end of the day makes you a far more attractive company to come work for that's what that's what people are looking for today they want to work for people who care. Amen and it's going to become even more important now that people have opportunity to work anywhere I mean everything about remote work and all that it's all just pushing towards. The best company wins and the best company is the one that cares about its people that's that's what businesses at the end of the day right people coming together trying to build something so people have options now so you got to you got to get your shit together you got to be a better leader if you want to attract the right people. Yeah okay so I'll I have one question I ask at the end of every interview and we'll go there in a second but before we close this out any final thoughts so so floors yours final thoughts for listeners any last bits of advice you'd like to give over and then make sure you drop all your socials where they can get your book all that stuff. Awesome I mean people think of personal branding as something that only like ego maniacs do or like Tony the Tony Robbins of the world want or need we don't work with anybody like that it simply be you know my philosophy is a personal brand is universal business tool that will take you for more you are today to the end of your career because you're going to do a lot of different things but you're always going to be you. And so when you architect a personal brand that is rooted in authenticity and service not you know what you can get and all the likes and the followers that will only come if you're showing up and adding value and people do business with people not products logos and company websites. So when you really are putting yourself out there in a way that is strategic and clear and authentic at the same time I don't think that there's a better marketing vehicle that people can have today in today's business world than a personal brand so get the stigmas out of your mind that it's for those that only care about you know image and and projection. But really those that want to make a bigger impact and that's that can only be done by people so that's my one to on those final words and I've got you know a bunch of places you can come find me i'm you know would encourage you to go simply be agency.com to check out my. Business you can go to Jessica's Y dot com to learn more about me I have a very active Instagram at Jessica's Y and i'm very active on LinkedIn as well so. Okay perfect and then also like we didn't even honestly we didn't even go into this because we ran at the time but like you have a ton of of great advice on building personal brand which is actually we spoke about the business you built and all the lessons for entrepreneurs which is highly valuable. We should like 100% in the future do something just on personal brand because that's like a that could be like another probably like our plus long conversation just on all the different nuances of personal brand and and the type of content you create and how to do it properly so looking forward to part two. Okay and last question I ask everyone you've had an incredible career you built you built your own personal brand out you built simply be. You've achieved all the success but what does at this point in your life success mean to you. Success to me means peace it means that a day filled with nourishing soul giving activities without having to stress and work and. Be in the fire you know which is. What you kind of have to deal deal with when you're building something but I used to think success you know i'm building a house right now i've you know i've got. A nice kind of life I have built but my my truest moment where I feel like I've quote unquote meet it is when i'm. Sitting with my husband and my two dogs on the weekend like with nothing to do and I can be present and embody a sense of peacefulness because being an entrepreneur is kind of anything but peaceful so the more I can cultivate that experience in my life that that to me is really how I actually as of this year have redefined what success means to me. You