JC White - Fitness Coach to 7-Figure CEOs | How to Build Your Body Like You Build Your Business

Hustle, hustle, hustle. When you consistently do that, you increase your cortisol levels, you decrease testosterone, and also other performance indicators. So we have to find this vine balance between success and also longevity. On today's episode, I'm joined by JC White, an entrepreneur and innovator who knows what it means to build from the ground up. From the early days of hustling to now creating ventures that challenge convention, JC has proven that resilience and bold thinking can change entire industries. Bodybuilding is the greatest thing. It's not just about building muscles or the superficial stuff. It is literally the mental and spiritual side that comes out of it. Because when you take those lessons and you apply it to business or you apply it to other of your life, you cannot lose. It's not afraid to push boundaries, test limits, and bring ideas to life that most people wouldn't even attempt. History is about grit, vision, and the courage to bet on yourself when the odds are stacked against you. The number one killer of men America's heart disease, million deaths happen every single year from heart disease. The good thing is that a lot of those things can be easily fixed, which is nutrition and lifestyle, and it's not like crazy as people think. Some people can just have higher levels cholesterol just naturally. And if that's the case, then the ketogenic diet can actually be very dangerous for them. So in an attempt to get healthy, sometimes that can actually cost you to get unhealthy and then raise the risk of heart disease. The fastest way to make better choices in life is to make take more accountability over your previous choices. Have enough faith to begin the process and God will take care of the rest. Okay, so JC, what is modern success doing to our hormones? Absolutely, taking them because modern success is go, go, go hustle, hustle, hustle, grind, grind, grind. And when you consistently do that, you increase your cortisol levels, you decrease testosterone and also, and also other performance indicators. So we have to find this fine balance between success and also longevity. I think that a lot of people that sort of identify as high performers, listen to this podcast or looking at you or even looking at me and saying, I want to achieve success. I want to learn from Scott's guests and I want to achieve like even a little bit of fraction of what they've done. I do believe that they think that they have to sacrifice their health to get it. I've heard this repeatedly, like I cannot build anything significant and be in shape and go to the gym. I think it's short-sighted. What happens when you live your life like that? Because you see the guys and the girls and everybody who lives their life like that, what happens? Well, typically what ends up happening is when they get into their 40s and 50s, their body catches up to all the years that they neglected it. So that's when they'll see levels of high cholesterol. They're going to be more insulin resistant. And then that's where their hormones are going to have huge issues. So cortisol issues, testosterone issues, and other things that come alongside it. So when we start to have that type of image of success was compartmentalized. In order to be successful in business, you have to give up your health in order to be successful with your family. You have to put work on the back burner. That's when we start to be very short-sighted and everything ends up catching yourself in the end. Is it because people are not good at balancing life? Is it because people's priorities are screwed up? Like, why do people believe it's in the first place? Fear. Fear of not making it. Fear of not being good enough. Fear of like, well, you know, I don't feel like I can achieve X amount of income or X amount of business success without sacrificing something. Like, it doesn't make sense to me. It doesn't make sense that I could have good body, good health, good relationships with my family, good relationships spiritually, mental health, plus make money. Like, it almost like doesn't compute. Yeah, it's fear and it's lack of patience. If we set clear, objectionable goals, and we give ourselves enough time, and the time period isn't something that is too shortened, you know, saying that instead of a year, we give ourselves five or 10 years to actually achieve those goals in each area of life. Then it almost loosens the reins a little bit. So if you want to be healthy, but you also want to build a very successful maybe multi-eighth figure business, you want to be married and have kids and have good mental health. Well, as opposed to just saying, okay, I want to compensate in the next year, we'll just extrapolate time more. And it takes the pressure off. But when we just started just, I need to get rich tomorrow. I need to get fit tomorrow. That's when people get into this, you know, they don't get there to their goal in a quicker time and they quit. You know, that's what we always see in fitness, right? People start January 1. I'm going to get fit this year. It's time to go to the gym. For people that like going to the gym, it's the worst time to go. You know, I actually, I appreciate seeing them because I was once a person that started in that cycle too as well. I just happened to stick to it. But you know, they get into that cycle and then they, they end up quitting, you know, a month or two later because they didn't see the results fast enough because it was just unrealistic. I'm like, bro, you've been in that body for 40 years. Do you expect to get out of it in three months? Like that, it doesn't work. It's wild when you frame it like that. Yeah. That's the way it is. It's like if you were broke for 40 years, you expect to be a multi-millionaire in three months? They know. We got to be more patient with the process. What made you stick with it? What made you stick with it that a lot of people lack because I think that something that all bodybuilders and not just bodybuilders, I think bodybuilders is tough because it's like you against you. There's no coach, especially when you start out sort of pushing you on. Like if you're playing for a team, your teammates, your peers, your coach, bodybuilding, it's like such a solo sport. So like the mental fortitude, it takes to just continue on. It's not easy. So what made you successful at bodybuilding? Because I think there's actually a lot of things that translate from bodybuilding and just being okay, inflicting a certain amount of pain on yourself to business success. But what made it like what made you successful at it? Have you ever identified like what that psychological thing was that allowed you to be successful when many people weren't? I believe that I just had a innate desire to want to be great and I felt like that was like the key in order to do that because like you just mentioned, it's you versus you. There's no more excuses. It's a massive amount of accountability. And so with those two things in mind, you can't point the finger at somebody else if you're not getting the results. And as a young man, that's the lessons I needed to learn because the reason why I you know didn't do as well and other things in my life at the time is because I lacked accountability. It's because I didn't look myself in the mirror and say, okay, this ready to improve upon. This is where your strengths are, this where your weaknesses are, and then go to war with myself. Bodybuilding is the greatest thing. It's not just about like building muscles or the superficial stuff. It is literally the mental and spiritual side that comes out of it. Because when you take those lessons, you apply it to business or you apply it to other of your life, you cannot lose. That's the beauty in the game. I mean, you take that mindset and the business, you're not going to win. You'll crush because you're not looking at your competition. You're looking at you. You say everything that my results that I'm producing is solely on me. Nobody else. But a lot of people have a hard time with that. A lot of people have a hard time with accountability and sort of looking inside and saying like the life that I'm living is a result of really just my choices. Whether or not you like that or you don't, it doesn't matter. It's like most people's lives is the sum of their choices. And yeah, there's bad luck for people for sure. But still, it's all on you to figure it out again today. I would just ask them what kind of life do you want to live at the end of the day? Because at the end of your life, it's going to be dictated by the choices that you make. And if the fastest way to make better choices in life is to make better, like take, take more accountability over your previous choices. So we are direct equation of the choices we've previously made in life. You're at where you're at in life because you made good choices. Hopefully. That seems like you've made pretty good choices. Thank you. You know, I'm at where I'm in life because I make good choices too as well. You know, I didn't always make great choices in life. But you know, it's because you can take the moment to self reflect and say, okay, this is where I'll fall in short. And this where I need to do in order to move life for. So I just believe like that's that's one of the beauties in bodybuilding and in fitness. And you know, and it's just a byproduct that you look better. You feel better. Like that's just that's just the icing on the cake. Where were you at mentally when you were missing college basketball triodes? You were depressed. You weren't doing great. How did you pull yourself out of that? What would like what happened? Yeah, I was I was crushed. I mean, I was I was a decent high school athlete. I had some D one looks. You know, I had some recognition from, you know, local papers and in in a statewide papers. And then my college coach had set up a a try out with a one of the college I went to at the time, which was Western Michigan before I transferred. And I slept through it. Like, like, was it because of depression or was it you were just like tired or what just irresponsible? And I think a little bit of self sabotage a little bit. A little bit. And I woke up and I remember I just called my my ex-cofer at the time and she was like, what's wrong? And I was like, yeah, I just slept through the trial. It was a whole reason I went to the school in the first place. And she's like, you're going to call your coach and figure out if you can arrange another one. I was like, nope. So what are you going to do? I don't know, figure it out. And I was like a very defining moment because I didn't really have a path at that point. I didn't know what I was going to do. I was kind of interested in law at the time, but I was like, I don't know if I really want to go down that route. I was just going to go down there for the money. But then I just found my way into the gym later that week. And I used to hate the gym. Dude, I was so fucking weak. I remember I went to high school and we were bench pressing. Everybody was like throwing around to 25. I only had 35 pound plates on there, which was like only like 115 barely hitting it. I was like, dude, I hate this shit. That's so fine. But I went into the gym and then, you know, it wasn't that I was stronger when I went in there, but it started to help me to feel a sense of accomplishment and relief because just doing one workout, if you just knock out one, you want. And then you do it again and you want again. And so that started to stick with me. And the results don't come fast. But as long as you stick with that and you start to learn the other skills that come with it about nutrition and lifestyle and sleep, which we'll get into more about that, then the winds start to compound and then that's where you start to see the transformation. But, you know, to kind of to wrap that up, you know, it taught me like a lot of life skills doing that and it enabled, started to transform me from the inside out. So talk to me about body building and sort of what you learned from body building that sort of shaped your view of nutrition, health and wellness. Yeah, nutrition is the most underutilized mechanism in order to transform the body. People do not look at it as how powerful it actually is. When you dial it in to the degree of what your body needs, not only based upon your blood chemistry, but how you're training, how you well you recover and it make an adjustments based upon your bowel feedback. That is a huge mover. That's what helped me. Those of you who are also very young too, so you're going to have optimal hormones during that time period. So I'm going to take advantage of that. But people need to really understand the power of nutrition and power of actually supplementing it like intelligently, not just randomly taking supplements because some guy on the internet said, take something, which a lot of you end up doing, but when you take it based upon what your body actually truly needs. I think when a lot of people start working out, the obvious thing or the thing that feels right is to go to the best looking person on Instagram and just listen to what they say. And a lot of the time, some people are honest. More than when I started working out, people are more honest about if they take steroids or they take something, but a lot of people aren't honest. So a lot of people are listening to the advice of people that aren't natural and are on a whole bunch of shit. And they're like, why isn't my gym routine working compared to ex-influencer on social media? So as somebody who's truly natural and competed natural, and I would say figured out how to optimize yourself naturally. Where does somebody start? What is grow science versus actual science? I love this. So one more quick thing for me to find be healthier. What does that mean? That's great. So let's define it. How do you define be healthier? Yeah. So my definition of that would be high levels of energy, optimal blood work, and then if we were to track your sleep, you have good HRV and things like that. Is that the definition we want to do for like, okay, kill it in a gym and be healthier? What would other definitions be? Some people may just be, okay, I want to have better cardiovascular endurance. But I think that all of that, if I look at what are the markers of living a long life, that's different. It's okay to go like a spear, right? Because if you want to go in, if you want to kill it in a gym and go muscle mass, that is not optimal for longevity. Like, if we're going to go, that's a different path. You got to go down the macro nutrients. They're going to be different. So like your protein carburetors and fats for both of those, your recovery cycles are going to be different. The whole game plan is going to be different. I would not be doing the same thing from now, like 10 years from now, bro, that I do right now. This is not going to take me to 85.90. 85. People want to live to 120, bro. You know what I mean, though, right? This is just to look great, do magazine stuff. That's it. Look good for women. That's what it's for. People want to look good for women if you're trying to go to the gym. But I don't think many people think they want to end up on the cover of like a fitness magazine. So there has to be a balance between both. I want to look good. And then I also want to live long. Okay. All right. So that clearly defines what we mean by healthy then. So that's probably going to put you around like 13 to 15% body fat, a true 13 to 15% body fat. With that type of protocol, then you want to focus mainly on your cardiovascular, like the most recent research shows that cardiovascular is more important in string training. I would say doing that three or five times per week for about 30 minutes to 50 minutes sessions is going to be most important in a zone two. And then string training is just going to be to for bone density. And that's also going to help with some natural growth hormone release and keeping testosterone levels optimal too as well. That you want to need about three times per week for about 30 to 45 minutes. You want to focus on like heavier compound lifts. And then far as nutrition, now this is where it's going to actually be different. We'll get more we'll get more in the weeds too. I just want somebody like just starting out. So yeah, so go for it. I know that they're like it's so fun. I mean, talk to somebody who's such a specialist. There's like a trillion different options in your head about, okay, well, we have to measure this and your reaction to this. And if you're, you know, genetically predisposed to this. But I don't want people to start there. Because I think that they have to start somewhere. And then then once, and we can talk about habit forming too, I think that it's important to start at a spot where you can maintain the habit. And once you maintain the habit, then you can go a level deeper and a level deeper. But I also believe that too many people online throw too much shit at people out of the gate. And then they're like, well, fuck this. I can't do all this way too much stuff, right? And then they just drop off. And then there's there the typical January gym goer who signs up in January. And then you pay the gym for the rest of the year and you never go. Okay. Yeah. So I would say just a mix of cardio and string training, primarily focusing on cardio. Then when it comes to the nutrition, just to keep it like high level, focus more on, you know, whole foods and like being the primary focus of your plate with the side of protein, lean more towards like lighter proteins, not like, you know, steaks and stuff like that. So like fishes and chickens. And then get really good sleep. That's going to be the that is important. That goes against the hospital culture. Yeah. Yeah. Yeah. I got some stuff to say about that. But yeah, yeah, yeah, getting really get really good sleep. It's not just the the quantity is the quality of the sleep. There's tons of different ways you could track that with or ring will be used one in particular. Yeah. Absolutely. But I lost it in Greece. So it's going now. So it's okay. So I've also heard this. Tell me if it's right or wrong. The biggest indicators of longevity are strength training and VO2 max. Does that make sense? Yeah. Yeah. Yeah. There's also some other things too as well. But yeah, those are those are great indicators. You said like the way that you eat and lift and live right now, it's not for longevity. So is there a point in your life when you are going to switch it up? Yeah. Absolutely. And if you do switch it up, you said like the way that bodybuilders live, which I agree, it's not to live to 90 or 100 or even 80, 85. Can you reverse a lifestyle at a certain point? So for example, if you switch your lifestyle in 10 years, can you live to 100? Depends on how much damage it'd be brutally honest. You know, you know, I truck my boat. We're probably about three to four times per year. And it's usually very good. But you know, if I were to push in certain ways and do certain things, you know, you always it's it's a fine tune. I love bodybuilding. I love street training. I love powerlifting. That's what I've done all those things. But it does come with a cost. You know, so you know, it's just how far can I push it? How far do I want to push it? If somebody is actually really into bodybuilding and then bodybuilding say until like they're like, you know, mid to late 30s, is there things that this is going to be a smaller sample of the audience? But are there things that you look for in your blood work that could indicate like, oh shit, I have to change my lifestyle sort of sooner than later? Yeah, for sure. I would tell anybody who's into body million to get more advanced cardiovascular panels done. So like a A-liple 14A, like look at all those. So look at particle size too as well. That's very, very important, especially if they're using antibiotics because that typically drives up those inflammatory markers. Look at C-reactive protein too as well. That's just the overall inflammatory marker of the body. And then also, don't just look at your glucose like your A1C and your insulin resistance or sensitivity. That's really important. And then also depending on how much testosterone you're using, if you are doing that type of game, look at your red blood cell count because a lot of times it thickens your blood. Is there issues that you see with so many people jumping on TRT to think it's becoming more popular? And people are, I think men in general feel like they, and I understand why they want to have sex drive. They want to feel like they have energy and they want to feel like they did when they were 20. So I feel like everybody's jumping on TRT now because it's not taboo. Okay, fine. But I don't think there's anybody that's really speaking about the potential negatives to sort of cruising on testosterone your entire life. Yeah, great question. So TRT is the most well-marketed supplement, but the most highly overutilized for optimal performance. We get guys that come to us every single day where we look at their blood work and it is still absolute trash. And they're not being monitored or supervised correctly by whoever put it on them. And TRT will drive up your LDL cholesterol, which is definitely thought of like the bad one, drive your HDL, which is thought of as a good one, thickens up the blood. And it's crazy because like a lot of guys, what they'll see, they'll see an initial bloop up at first when you get on TRT, get a little energy back, get a little libido back, they'll start to feel good. But then it goes right back to baseline. You can't put a bandaid over a bullet wound. Like you got to go back down to the root cause. It's just an amplifier. Like I started using TRT once I got into my 30s. I'm in a little bit more sometimes, right? But it only amplifies and helps if you're doing everything else correctly. You don't have to be like a crazy man with it and track every single macro and you know how to type of wear, but you do need to have the like the fundamentals down. I'll almost say like it's like, it's like if you wanted to build a business and you get funding, but you don't even have like a business game plan. Yeah. Yeah. It's like he's going to run or not going to go anywhere. So it's like the same thing. You have to have a smart strategy behind it. It's I don't want it to run its course. And then people just go on to the next fat because we just didn't utilize it correctly. So there needs to be more education in the space. Like, okay, yes, it's good to use if your body is no longer producing it or producing it, you know, lower than, especially with free tests off from lower than what your body actually needs. But we do need to focus on the main things. You need to make sure you get good sleep, make sure you're eating correctly. HubSpot is a success story partner. Now think about listening to this podcast right now. You're probably multitasking. You're probably catching 70 to 80% of what we're talking about. But let's flip that and imagine you're only catching 20%. That'd be crazy, right? It's really not a good use of your time if you only remember 20% of what we're talking about. But most businesses, most entrepreneurs are only using 20% of their data. 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And with sponsor jobs, your post jumps to the top of the page for your relevant candidates so you can reach the people you want faster. And it makes a huge difference. According to indeed data, sponsor jobs posted directly on indeed have 45% more applications than non-sponsored jobs. Plus, with indeed sponsor jobs, there's no monthly subscription, no long-term contracts, you only pay for results. There's no need to wait any longer. Speed up your hiring right now with indeed and listeners of this show will get a $75 sponsor job credit to get your jobs more visibility. Just go to indeed.com slash Clary right now and support our show by saying you heard about indeed on this podcast. Indeed.com slash Clary terms and conditions apply if you're hiring. Indeed is all you need. First of all, I don't even think people know what a biomarker is. So what is a biomarker? You test 79 of them. This is sort of like the basic rudimentary. I'm going to start working with JC. This is what I have to do, right? Okay, so talking about biomarkers, why are they important? What are they? What do they tell you? Yeah, so biop to simply put is just individual blood tests, right? So and then each one had like a panel will have like either 20 or 33 or 7 or 5 just depends on what you're actually looking at. So we start off with at least 79. It could be way more just depends upon once we intake a new client if we need to do more. But we look at advanced cardiovascular, we look at like blood sugar, we look at all hormones, so like testosterone, free testosterone, sex hormone binding, globulin, cortisol, estradiol, other things too as well. Just to really get a full identification of what's going on in the person inside because that determines the role map that determines the strategy because you know you you and I are the same age, but we took our blood tests to probably go out very different. So therefore we need different supplements, different training programs, different arrest recovery protocol, all those things that would be different. So that's what we do in order to help get people to the from A to Z as fast as possible. And what do you see in like somebody who's like a high performer, stressed out working hard? What do you see typically? I mean it's going to be nuances, but what is typically in their blood? Yeah, typically it's usually high quarters also stress. A lot of stress is usually high. And then because of that testosterone is lower. Yeah. And then estrogen rises to compensate for that normally. So that's like estrogen is kind of like the female hormone for our viewers who don't understand it. So that usually starts to compensate. That's when the body starts to get soft and doughy, you know, all the water, a watery, all that kind of stuff. And then there's some usually some immune system disorders to as well. That's just because of the elevated stress chronically. So that's usually like the things that that we'll see. But the good thing is a lot of that's oh, and cholesterol to as well. The number one killer in America's heart disease about a million deaths happen every single year from heart disease. So those things, the good thing is a lot of those things can be easily fixed, which is nutrition. Nutrition and lifestyle. And it's not like crazy as people think. In order to like help with cholesterol, it's just increasing fiber, lowering saturated fats. That's pretty much it for the most part. And it's just making more conscious, smarter choices when you go out to eat. So instead of having like the rib eye for dinner, have the filet. And then have a little bit of oatmeal for breakfast. Like it's just conscious choices like that. And then we custom formulate supplements too as well. That can help people to. Are there any, is there any genetic predisposition to certain diets that work well for some people versus others? Do some diets just work well generally versus others? Is there any truth to that? What's true? What's not? Yeah. So we do a genetic test and you'll look at just anything that you genetically predispose to. So hyperchloronemia is one of them. So some people can just have higher levels cholesterol just naturally. And if that's the case, then the ketogenic diet can actually be very dangerous for them. Because the good ketogenic diet is high in fats, high in saturated fats, which will drive if your cholesterol even more. So in an attempt to get healthy, sometimes that can actually cost people to get unhealthy and then raise their risk of heart disease. So we'll look at like your particle size to as well to really see if a good look at that. And you know, we've been able to save supplies by doing that. I have no doubt because I see, I see people, one of my friends has exactly what you're describing. And like he's a very small person. Like he's not fat. He's not fat at all. He's like he's like tiny. He's very skinny. But like his cholesterol is just horrible. Like genetically horrible. And his kids cholesterol is horrible. And his kid is like very young. But still it's like highly elevated cholesterol. And the kid is just a kid doesn't eat like shit. They feed him healthy stuff. So these so this genetic predisposition, he tracks his blood work now. But yeah, it's very scary because you wouldn't look at him. You look at him as like a healthy as do it. Exactly. Healthy is a silent killer. Yeah. Yeah. And but I think that like when I think I think when people think silent killer, just think like well, it's going to sneak up on me. I'm not going to feel sort of any I'm not going to feel anything wrong with me before it happens. But I don't think that people that are really skinny think that they even have a chance of dying. That's such a common misconception. But tell me, when you, if you were going to go into the mind of somebody who's like a man, you know, six feet, 190 pounds, 200 pounds, maybe a 190 sort of a small 200 pounds, whatever. They're not thinking I should worry about my cholesterol. I really doubt they are because they're like, well, look at I'm skinny. You know, I'm fit into like a, you know, 32, 34 pan like I'm like, I'm like a pretty slim guy. I go for runs. So I don't think people even think about the fact that you could be genetically predisposed to like heart disease, not directly, but through high cholesterol. Yeah. The data says otherwise just based upon the amount of Americans that have high cholesterol and the amount of Americans that are either prediabetic or diabetic, which eventually usually leads to higher levels cholesterol people. So one in three Americans are the prediabetic or diabetic. That's 33%. One in three. One in three. Yeah. And they don't want to look at is what we're typically don't. So that's why it's just so important to look at these different biomarkers in your body to understand what's going on with you. Because when you do, then you can actually make intelligent choices with your food and with your supplementation as opposed to just taking like random things. So for instance, if you found out like you had high levels of cholesterol or even high levels of blood sugar, Berberin's a great effective supplement. You can get over the counter, take a gram per day. And that has really good research showing that it can lower cholesterol and also lower blood sugar. But if you don't know, you don't, yeah, you don't know. You just think, I just, you know, pop a men's one in day, which is yeah, yeah, yeah, not a great part of what you hear. You'll pop that and I'll be good to go. It's like you got to look at you. When you look at your blood work, it really just tells like a like a full story. Like I didn't understand because I I have high levels cholesterol naturally. And I remember I got done one time getting ready for a magazine shoot and I was in great shape. I looked amazing. And my cholesterol is at 103, which is about three points above the top end of the middle range. Optimum was about 70 to 80. So I had a little bit of work to do. I was like, how in the heck is my cholesterol? Yeah, no five. Yeah, yeah. It was like, I'm eating this really like clean diet and everything like that. And I got a genetic test done. I was like, Oh, high cholesterol and email makes sense. Okay. So I have to play with that my whole life. If I get out of out of pocket for a little bit for a formal time period, oh, I don't even want to see the blower. It goes to shit. Dude, it's awful. I'm like, my cholesterol will be through the roof. I'm all right. I got to get back together again. I got to really tighten up the diet. What happens? What happens to somebody's actual performance when like their hormones are out of whack, their cortisol is too high? Like, what do you see? It's sort of when people come to you as the before image? What is it like their decision making abilities come from my like, what is the thing that not paying attention to your health does with your business? So belly fat was the first thing that came to my mind. That's one of the first thing that I can see. The decision fatigue, they're going to not be able to make decisions as sharply. Also, just the amount of decisions they can make in a day is going to go down tremendously. Brain fog, lack of mental clarity. Usually midday crashes are something that they experience and then confidence. Confidence is the biggest one. They don't feel like the man that they used to be. And that is directly correlated to their internal health. So once that gets dialed back in, those things reverse and they get that brain going again, there's no midday crashes and they have the confidence back. But that has to be fixed. But yeah, that's that's usually the things that they experience. And then also I guess the last thing, everybody starts talking about testosterone and testosterone levels. And that's why again, I think executives, before even jumping and you know, before even getting their blood test done, they jump on TRT. I think that's probably for men that's probably like, I feel like shit, that's where I go. It talked me about testosterone. And like what levels are normal? What range should they be in? Where TRT has a place where it doesn't, I'm assuming it's after you figure out your blood work and your diet. But just talk to me about testosterone because I think that's something that a lot of people again, just assume is the one thing that's wrong with them when there's like a million other things that are wrong with them. Yeah, so the testosterone range is quite large. It's about 252-1100. And most physicians, once you get down to around like the 250 is when they'll start to look at TRT. But they don't always consider to look at your free testosterone, which is actually what your body is utilizing. So I like in total testosterone to revenue and free testosterone to profit. I like that. That's good. That's a good analogy. So yeah, if you, if you have high revenue but low profit, you should still probably look into TRT. So I'll say if you had like a 800 total test, but your free T was low, then that's something that you want to look at. Or if you look at what's called sex hormone body globular, which is your expenses, you want to make sure that that's that optimal range too as well. So it's a fine balance between all those things to actually see if that's something you need to get on. What is the difference between biofeedback and biomarkers? Yeah. So biomarkers is going to be your blood work. So it's also going to be your genetics. Biofeedback is going to be both a qualitative measurement that you would actually rate yourself. And then also some things that we would get from data to quantify that. Okay. So some good biofeedback. So five of them that we look at that we want you to rate. So you can get more in tune with your body. It would be sex drive, energy, mood, appetite and digestion. And those things are actually directly correlated with a lot of hormones in the body. So it gives us an instant feedback loop under set. And then we quantify that with like HRV or sleep or stress throughout the day because that can actually be measured with a lot of different tracking now. So those those sort of five main biofeedback things that you look for. How should actually well actually this is probably going to be a really good test for somebody to go through to figure out if I mean they should always get blood were done. But they should sort of go through a test to see how these five things are how how do I say it? How these five things like impact them right now to see if they're healthy. Right. So what are the five things again? How do you measure them? Yeah. Sex drive, energy, mood, appetite, digestion. So for example, sex drive, what would what would that be like waking up like with an erection? Is it just like being like into somebody or like is that how you measure sex drive or is there other markers you should look for? Yeah. So think about it like this. So if we had to say zero being absolute dog share. Yeah. Yeah. No libido. Yeah. If the most beautiful person whatever you're into walk by you would just not be interested. Okay. That's a zero. And the best time of your life being a five where you just you know felt like you could it could be the most ugliest person in your life. That's how you would just rate that scale. Yeah. Okay. Now where do you fall on that right now? Like you for instance. I'd say a four. Yeah. I'd say a four. I'd say like I think that I think that I remember like when I was like 15 16 like like any girl was like oh my god. Yes. Now I'm like yeah. I'm like like three and a half four. I think I'm like pretty healthy. But like I'm not like only thinking about sex all day. So I think that's also useful to not be distracted by sex nonstop. But I do notice that there's times when when I like I work too much. And I pay attention to it. But I also pay attention to it because I used to be really into bodybuilding. So I was always very aware of how my body felt and how my body responded to food to training to everything. I think more than like the average person just like walking down the street. But yeah. There's sometimes when I'm traveling a lot or when I'm stressed about work where it's like you know I could not be bothered with sex. Like it's just like so far away from like what I care about because it's probably because like high cortisol and other things around my mind. But I can tell like when I don't know this is like a marker like when I wake up and I have like a reaction in the morning like that to me is like okay I'm not stressed out. Or if I'm like you know with the with Gina like we're like okay we want each other like now like yes that's great after a day of work that's good. If I work too hard then after I'm done work I have like no interest in sex at all. And that is like a signal to me that something's off. See what you just said there is a whole reason why it needs to be tracked. Yes true 100% 100%. That's what I want people to by giving your example. That's the importance of why the the audience should track with inside of themselves because you mentioned cortisol stress. You also mentioned times when maybe life's just going a little bit too fast. You need to settle down a little bit more. And those are all things directly rated back to your blood biomarkers. So that's the importance of keeping just in tune with your body. And it's not just because like all right if you find out and there's something else I want to say about that too as well because if you say if you like fall down to a two right and it's life's normal not too stressed out but you still don't like want to hook up with anybody or sleep with your wife or sleep with your husband and you're just like why why I'm I'm I'm on vacation and I should be relaxed and we should be having sex but I just don't feel it. Now there's now there's potential supplementation we can look into to actually help to boost that back up. So we could look into you know zinc if you take a good amount of like 30 milligrams of zinc per day making sure your vitamin D levels are okay. There's also some naturally things like like diaspartic acid 3.2 grams of that of day shown to increase testosterone about 42% using untrained men but there can be some benefits in training too as well. So that's the whole reason why you you want to measure that so that you can be more in tune with your body and what's going on. The HubSpot podcast network is a success story partner. Now a quick podcast recommendation I've been listening to truth lies and work they're in the HubSpot podcast network just like success story. It's this husband and wife team Al and Leanne Elliott they break down why people actually do what they do at work. So if you have a business if you manage people if you have to hire people at any point you have to listen to their show. I just listened to an episode on my good employees suddenly quit that's an issue that we all have and it totally clicked for me one of the reasons I explained is why it's not usually about the money it's about all these little promises that we as founders entrepreneurs managers leaders we break without realizing it like when you tell someone you just hired that they're going to learn all these new skills but you just keep giving them the same tasks over and over and over again it made me realize that I've probably lost a lot of good people for dumb reasons that I never noticed and hiring is one of the most important things you can figure out. So if you manage people or if you just want to understand what makes your co-workers tick it's worth checking out listen to truth lies and work wherever you get your podcast. 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Moscone Center you're going to be surrounded by forward thinking professionals who turn insights and ideas into breakthroughs don't just watch the future unfold be part of creating it visit inbound.com slash register to get your ticket today what is some so outside of so energy mood sex drive what are some other things that you can sort of pay attention to as you go through your day with these biofeedback biofeedback markers that are sort of if this happens to me it's sort of a red flag that I should go get checked out or I should go to my blood work I should fix something yeah midday energy crashes okay yeah if you are not able to start your day go through it and crush it and then walk out and still have time with your family and do all those things that you feel accomplished at the end there's something wrong your body is engineered a millions of years to you know to be able to do these things so usually when people if they you know they wake up they're having multiple cups of coffee they still feel tired and sluggish around noon and then they're dragging and everything like that and then they're stressed out and their mood starts to tank there's something going on internally that needs to be looked at and it usually comes down at that point is that their body is more insulin resistant and they're not processing their food correctly so you've found a lot of gut issues 100 percent yeah in entrepreneurs executive CEOs high performing why is that because I would have thought like cortisol is like the obvious thing with with somebody who's always on always working how does gut issues tie into that yeah because when your when your body is stressed out one of the first places that it goes to is your gut there's more nerve endings inside of your gut than anywhere else in your body and that is where a lot of your mood comes from your energy your hormone regulation all these things are going to come from your gut and the healthy microbiome so when we put ourselves through chronic stress terrible sleep unoptimal hormones that is going to massively disrupt your gut and that's what's going to cause a lot of brain fog fatigue all those things that they're experiencing is usually triggered from the gut so that's why cleanses are usually can be a good like short-term cleanses not like the you know the the market it cleanses you know those but things just to kind of help your gut to reset and to help it to kind of find its balance again along with some proper supplementation doing that we'll set them up for the right path to start to rebuild it properly because we're eating all this food here in America that is you know terrible it sets us terrible I think a lot of people especially in like our circle people listen to this show they do so they focus on making money for sure and they just run towards that and then if they're lucky if they're lucky and they're fortunate then they realize that money is not everything so then they don't sacrifice the relationships in pursuit but I I don't speak about it a lot but I definitely don't think that people care about their spiritual health as much as they should at all I think there's that's I think that I think there's a whole bunch of issues with how secular society has become whether or not it doesn't matter to me which which God you pray to and believe in but just the way that I look at it is what God allows you what God really forces you to do it's probably a better word for it but you'll understand where I'm coming from if forces you to remove yourself from the center of the picture there's something bigger than you it's only more important than you and I think that when people don't have any version of God in their life they believe they're like the main character and I think that that doesn't always lead to the best decisions and I like I don't know if like people that work with you if you sort of help them recenter themselves and sort of remove themselves as like the the main character and focus on things that are bigger than them and focus on maybe a north star that's bigger than money or career success maybe maybe that's like the psychological component they like the mental component that people have to understand so that they actually you know focus on their relationships focus on their health focus on all these other things that are so important that are not just career money 100% and it also comes down to why we're here in the first place I believe that we're here for contribution to each other and when you're playing it from that lens then life becomes more meaningful it's almost like when you just you know air quotes just to make money it's almost like the most selfish thing you can do not because money's bad but because you're it's if you sacrifice yourself in the pursuit of money like you're also like how how can you serve people with that money if you don't know exactly right I mean what who cares if you're a billionaire but you're crocker 55 what's going to happen you should have another at least 30 40 years man yeah and then imagine what you can do and how that money can compound and then how many more people that you can help and in the impact that you can make it's it's life changes to that point not just for you but for generations of people to come it's true how do you get people like when somebody's like running so fast like when I when I was 25 and like running so fast how do you get somebody out of that headspace like what do you tell somebody who's me 10 years ago 15 years ago hmm one simple question what motivates you do people have an answer for that it's usually a long 20 minute answer and I just dissect what I need out of that and then reflect back to you what you said and then we just start putting the pieces together so if I was this like young super ambitious 20 25 year old and I said money motivates me which I think fair amount of people listening to this podcast was that yeah that makes sense to me what do you say to me to because you know what motivates me but you know that's also not the healthiest reason to wake up in the morning well when judge so healthiest that's you don't seem very judgey but I wouldn't put judgment on that I would just ask okay well what about money motivation particularly so let me go back to me at the time I would say I would say success freedom status sort of probably some probably some chip on the shoulder shit you should talk to a therapist about because like you want to achieve whatever the the house that you think is like the house you should have the the life that you feel like you should have like you're aiming for all these sort of material aspirations and I think you can make I think you can try and probably do some psychological work as to where those material aspirations actually come from but I think it's I think everything that you know your friends your Instagram whatever it is is showing you what your life should be and that's what you're running towards so it's yeah it's like status happiness whatever that is whatever that means to that 25 year old version of Scott do you think that that makes Scott more valuable having those things at the time I would have said yes for sure I would have said yes so Scott only acquires half those things is he not still the same value I don't know I don't know valuable in different ways but I feel like I wouldn't be living to my full potential so you believe that you acquire those things the status the wealth the income is you maximizing your potential yes I would yes how would you want your life to look like once you acquire those things and who would you want around you so I don't think I ever did that exercise in my head because I don't even think I don't think I had an answer because I was I was sacrificing a relationship for work so I can't say like I can't say that I would have wanted that relationship I mean there's a lot of things that are wrong with that relationship by the time that's the whole different conversation but like I would I would say I want a family I would say I want a wife I want kids I would sell these things but then the actions don't align with what I'm saying which is interesting and I don't really have an answer as to why because growing up I definitely wanted like family wife and kids and then at some point I was like fuck I got to make a lot of money let me work hard and I don't really know when that point was but it's like my goals growing up and the goals I sell now I still want like wife kids family those are like always been really important to me and I think that like money has actually mattered less to me now not that I don't think it's important to make it but I don't I don't I'm not the same person now is is when I was like early 20s so at some point something flipped in my head and I just thought I just have to work nonstop and make as much money as possible even though even though it didn't really help me achieve the goals that I had which were like my most important goals for family kids sort of that was my most important goal. Sigmund Forrest said were either chasing pleasure or running away from pain which one do you think you were doing back then? I think chasing pleasure because I don't think I was running away from pain because I didn't come from like a tough childhood I didn't come from like poverty I didn't come from like some people are very tough I didn't come from any of that so I like a pretty comfortable childhood like so I think it was probably chasing pleasure. What do you believe the driver for status was? That's where I think that I think that money in my mind was a driver for status. It's interesting what you said it was kind of like the pee in the elephant. Have you ever heard that? No I haven't. So it's a reference to our brains our conscious brain where we make like our decisions is like the that those those give me the flea and the elephant is our subconscious and you can just imagine the difference in size or the elephant is actually what drives a lot of our behavior and you seem like at one point you have friction between what you were saying and what you're actually doing. So consciously you were saying you wanted some things but self-consciously it really wasn't. I agree but that's probably why I was so burnt out because now your brains almost arguing with itself all the time and the stuff that you're living every single day is not by the way I don't think this is like that abnormal. I mean you you speak to a lot more people that are going through some shit than the average person because you're unpacking okay why are you even coming to me? Why are you coming to me? Like you you say you want health and wellness and you want to feel better but like what are you doing in a day? What does your day look like? Right? And there's this this this lack of alignment between the two. Yeah alignment is the most important thing. So I'll ask you this then who's this got 2.0? Somebody that likes the work that I do but doesn't sacrifice my life for my work. I also do believe that being obsessed with what you do is important but obsessed doesn't always equate to hours. I think that I understand leverage I understand delegation I understand focusing on my strengths much better than when I was 25 where I just figured I could just outwork everyone and do everything and that did not work for me. I just didn't work. So now I'm forcing myself to to be more strategic about my obsession. I still I'm obsessed with my work. I absolutely love it. I live and breathe it but not at the expense of like my life and I've made more money living that way and I've had you know we were talking about like what level am I at in terms of like my sexual health and my mood and my energy like so when I'm obsessed with something but obsessed with it to the point where I can do it without sacrificing my life because I have a longer time horizon that I want to be successful with then all those other markers increase and I'm like okay this is like I like this I enjoy this now I could be better I could say everyone could always be better right like there's still times when I should probably you know take some time and go travel more you know make sure that I don't skip like a date night that week because I I'm working but it's still not as bad so I was like moving in the listen life is like you just have to always move in the right direction right so that's I guess that's Scott 2.0 there we go there we go beautiful man yeah I try I try because I don't like listen um it's been like a journey for sure I feel like you're interviewing me now it's been like a journey for sure but I don't want to I don't want to I don't want to just work and I don't want to just make money and I think that also being on this podcast and interviewing people to have just again like just made money like made a lot a lot of money where their families are broken or their health is shit I'm like when you get a front row seat to these people it's not so attractive when somebody is worth like over a hundred million dollars and their wife hates them the kids hate them like they look like they're literally like one sandwich away from dying because they are so morbidly obese and it's just that's not attractive you can keep your money I'll just take you know happiness balance however you want to describe it a family who loves me and my health and ability to live to hopefully older than 80 I'll take that every day right I think that that's something that I wish more people could experience when they're on these like sort of self-destructive paths so what you just described there was also the beginning of creating your own masterpiece of a life you just start to write these things down sometimes I do sometimes it's like a guiding nor star have you figured out have you have you gone through like a similar journey in your life they're like like to yours like the like I mean have you had moments of imbalance or if you had moments where they radically woke you up and and you had to take a step back and say the path that I'm on is really not the path that I should be on and if I continue down this path like I'm not going to live long I'm not going to have the life that I want have you gone through this as well yeah I one time I pushed myself I was working so hard I pushed myself in the hospital got robbed of Maliosis that was seriously yeah it was the process when we started t3 I was also transitioning out of personal training at the time and I was training for bodybuilding composition so I was in a gym about two hours per day so I was literally working from 5 a.m. to about nine or ten o'clock every single night like just go go go plus push my body really hard and I'm enraged in the gym and I was training my left it was his warm set I was doing a hammer shrink press you know and on my left side just got it going out and I was like that's weird I was like maybe I'm not warmed up enough what was happening like my left side yeah I know what's going out yeah and I did like another set and it literally just lost it I stand up and I go talk to my friend with a trainer gym I was like hey can you just stand by me for a little bit I was like I just feel kind of funny today and then literally my whole left side started to go numb bro I thought I was having a stroke I was so scared I was like all right I'm not I'm not gonna train today I'm just gonna go home you know drink some water rest like the the intensity that I was going at for that many weeks was like insane like how hard I was pushing my body in the gym how hard I was working how hard I was like trying to put together everything that I needed to to start this company I was going insanely hard and so I go home I started drinking some water and everything that I call my girlfriend in time say what's wrong it's y'all I was like you know I'll just sit in gym my left side side going I was I think I'm fine I'm gonna get some rest literally I'm drinking water I loose feeling in my hand drop the water I gotta go to hospital right now they do they do like some blood tests on me my creatine kinesis levels like the top end of that range is 800 mine was at 8,000 so my my basically my body could not keep up in recover what was going on between lack of sleep training hard pushing mentally all these things and that's when I really learned like okay like success is very rhythmic progression is very rhythmic you cannot like swim up the current you have to flow with the current and so like at that point I was trying to like brute force everything I was like I'm gonna I'm gonna jack this heck I'm gonna start this company I'm doing that's what I was yeah simple like different but not so different yeah and I learned like okay now you got asked me more strategic you have to think bigger think longer uh and like pace yourself and be smart with it so understanding that that rhythm now um it allows me to understand that and also help to coach other people like don't try to get all done in one month two months three months or even a year sometimes like just expand it because you'll be very satisfying probably even overwhelmed with the amount of success you'll have in five or ten years if you just give yourself more time it's interesting when people like slow down they really do speed up yes if somebody is going on this health journey um I don't want them to be susceptible to like clickbait social content you mentioned a lot about where they should start and what they should look at but like what are the resources actually that you trust great question um I think uh examine.com is really good for like learning and yeah yeah it's it's boring because it's going to give you the literature but what it does do is it really consolidates it down and it rates the actual the effectiveness of the study and it makes it super easy for you to understand it and you can actually go to actually reference it and and take a look at like the full uh document if you like but that's a that's a great tool to look at I love that and then that sort of like cuts through all the social media bullshit yeah run everything through there like everything that people supplements diets like it run everything through there because you'll see like 99 percent of these influences are full of shit like you'll see it like right away they don't know what they're like they just they're just doing stuff to just collect dollars to the average person who has that definition of success that I had say uh ten years ago um I know that they have to go on their own journey but what's the first step that they should take towards reevaluating what their definition of success looks like yeah the first thing I would say is ask themselves like truly figure out what motivates them like really think deeply about that um and it has to be an answer that you feel pulled towards not pushed towards and make sure it's not coming from fear becoming from inspiration what happens if you feel pushed towards it by your family your friends what Instagram says like success looks like your your wife your husband is that where men life crisis comes from sometimes yeah you're doing it for other people you're not doing it for yourself and so you're gonna have a feeling of emptiness and you're not gonna be fulfilled by that process yeah and then when no one's looking you're not gonna want to do the work like the true inspiration comes when nobody's looking that you're still willing to do whatever it takes to get the outcome what about what about mental health we didn't really touch on that too much but health wellness working out um I think you believe a lot of the same things as I believe when it comes to like treating depression and anxiety with like lifting and busting your ass in the gym which I don't even don't know if that's a controversial opinion I think I'm sure it is to some people but talk to me about sort of mental health working out and how does that how does that tie together yeah every good therapist I know always has that part of their protocol is getting people into the gym because it it naturally releases hormones that help with happiness with help with mood um and then when you start to take care of yourself it just raises yourself a steam so you feel better about yourself what's your gonna help with depression um and all those different things but yeah I I believe the picture of health is is way more holistic like if we just look at blood biomarkers and and and all that kind of stuff and we just go directly there but we're not fixing the actual computer that's supposed to put in the solutions and follow the protocols it's all going to be missed so we have to really like tie this stuff all together the mind the body the spirit because like that is what true optimal health is it you can't just look at one or the other I thought it's true optimal health it's true optimal success it's it's true optimal happiness it's like not one thing right it's like mental health physical health spiritual health physical health all of it all of it and find a way like whatever that you know you mentioned like the motivation that um like you're not being pushed towards but pulls you I I believe that that motivation should include sort of all these different boxes that you should check yes it will if it's correct for you you know what I'm saying if you really figure out what your motive is towards yeah it'll check every box it's not going to be hard to find you gotta just listen that that usually takes people having to be still which is hard in today's society because there's so much noise but you when we're still then we connect with God and that's what we can get really clear on what we're supposed to be so I think that to close this out first of all where can people connect with you like what are your socials and websites to drop them and I'll put them in the show notes but what are that yeah Instagram it's coach JC White and then the website is t3bodytraining.com why do you call it t3bodytraining it actually stands for tell you a summer which means become your highest self it's just a Greek translation and a couple things that we turned around to make it I love that it's beautiful um when people connect with you spoken a little bit about the protocols that you put people through but just so they can understand exactly what they're sort of signing up for so to speak they contact you what is the journey that they're going to go on yeah it's a 12-month transformation process so it's not a 90-day just you know get beach body and out who are really in it to help you win for the long haul so first we saw if you get a blowwork and DNA test done and we do that every three to four months but we surround you with a team of experts so a medical doctor functional nutritionist and health coaches in a mindset coach too as well because that's a huge important part of this whole journey we got to get this right in order to get the body to move and then we provide you with custom formula supplements based upon your labs and your DNA so it's literally a one-of-one formula nothing stock nothing's inventory it's based upon what your individual body needs and then potentially peptides and other things like that if that's what your protocols in the need to help you elevate to the next level and then yeah that's that's the whole entire journey so within three to six months usually we see the huge body composition change so you lose the body fat that you want to lose you gain the muscle mass that you're looking for and in the last six months is about putting you back into I have more of a maintenance getting your body to really just to acclimate there and then and then setting you up for long-term success so that's like what's called like reverse dieting walk into calories back up and yeah I think that that's something that two points on that first of all I love that you do the mindset piece of it because I think that that's what I think that that's probably the one thing that's going to let somebody achieve success if they get in the right mindset and like we've we've spoken about this and we've even like gone through some exercises and stuff about how to focus on what actually matters in your life but that's that is the precursor right because if not they're going to fall off and drop off but also I think a lot of people have a really hard time reverse dieting I only know that term because of bodybuilding but I don't think a lot of people understand how hard it is to make a radical life change and to achieve whatever body you want to achieve and then actually keep it for the long-term I think that this is what people are going to have a hard time with with those epic and all and all these peptides and tries epitide and all these other ones like you're even just go forget forget uh forget peptides and like ozampic just like even a very strict diet people rebound so hard because they don't know how to come back so I think that that's probably mindset plus reverse dieting so that this can be like just part of like a lifestyle that will indicate success better than anything because I think that everybody can like stop eating for like a couple months very easy but why don't they lose weight right why don't they keep it off why they always rebound yeah well yeah about 90% of people rebound from their diet and they gain the way back it's staggering statistics so people don't actually keep the weight off when you reverse diet properly you can re-acclimate your body to a healthier caloric intake while maintaining the same body fat percentage that you have is this what set point means yeah that is yeah where you adjust your set point now it's it's going to be it's it's challenging because like a lot of people want to go full retard once they get to it so you have to kind of pace yourself a little bit and just slowly walk your calories back up so usually like not to get too much of the weeds of it but you want to put yourself back up to maintenance so you could feel you know great again it depends upon lean you get to as well and then just slowly walk up the calories over time but it's usually not a stressful process at all I've seen guys eat like more calories than they were when they were fat but now they're 30 40 50 pounds leaner and that's just such that's like an amazing thing because now you can go on live life and you look amazing and you eat way more food than what you used to that's a secret and like diet success being able to just like go back to your like quote unquote regular life and this is why this is why I actually appreciate your approach so much like not just the diet not just to working out not just the peptides not just supplements not just my like it's all of it like it is truly all of it and that's why I can't stand like 30-second reels on how this particular dog's gonna change your life because there's so much more to it than that but listen like it's your point you know you spent 30 years 20 years getting yourself into this shit you're not gonna take 20 years to get out of it but like you got to change some stuff you got to change habits um last question I like to ask that if everything that you've learned in your life it could be diet advice could just be life advice you have to pick the most important thing that say you could only pass this one lesson onto your kids because it is the most important okay the most important it could be the thing that you know just radically change your life it could be the best piece of advice you ever got from a mentor whatever it is but you can only take this one thing and pass it onto your kids what would that thing be and why have enough faith to begin the process and God will take care of the rest