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➡️ About The Guest
Janelle James is an experienced global marketing strategist, consumer expert, and diversity & inclusion specialist with a passion for changing the world. Her career spans 20+ years including multiple marketing disciplines and has enabled her work to touch over a billion people. Her global work experience includes recognizable agencies such as Leo Burnett, Edelman, and Kantar, and supporting brands such as McDonald's, P&G, Samsung, American Express, eBay, Disney, and Shell.
She is currently an SVP at Ipsos where she designs, conducts, and analyzes a wide range of studies for Fortune 500 companies and consults client partners on everything from consumer and market knowledge to inclusion to marketing plan development. Prior she was a Director of Research at Kantar, EVP at Edelman, and SVP at DDB.
➡️ Show Links
https://www.instagram.com/janelle.a.james/
https://twitter.com/janellejames/
https://www.linkedin.com/in/janelleajames/
➡️ Podcast Sponsors
HUBSPOT - https://hubspot.com/
➡️ Talking Points
00:00 - Intro
02:22 - Janelle James’ origin story
12:43 - What is the one thing that has completely shifted in marketing over the last few years?
17:03 - Changing your logo to a rainbow flag?
21:50 - How do we uncover undercover bias?
33:48 - Does work from home have an impact on the ability of the company to have a more diverse workforce?
38:55 - How do you hire properly?
51:30 - Companies that are actually doing good for equity and inclusion.
55:33 - Is there anything else on which Janelle James is working currently?
56:27 - One of the biggest challenges faced by Janelle James in her career
59:08 - What is one of the biggest misconceptions Janelle James had seen in marketing and advertising?
1:04:20 - What would Janelle tell her younger self?
1:05:39 - Who has been a mentor to Janelle?
1:09:00 - A book or podcast recommended by Janelle James
1:10:30 - What does success mean to Janelle James?
