Grant Cardone, CEO of Cardone Capital | Speaker, Entrepreneur & Investor, 1.5B AUM

CEO of CardoneCapital, international speaker, entrepreneur and author of The 10X Rule & creator of 21 best-selling business programs, Grant Cardone owns & operates seven privately held companies and a $1.5B portfolio of multifamily properties. Named the #1 marketer to watch by Forbes Magazine, Cardone is also the founder of the The 10X Movement & The 10X Growth Conference, the world’s largest business & entrepreneur conference.
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Welcome to the Success Story Podcast. I'm your host, Scott Clary. On this podcast, I have candid interviews with execs, celebrities, politicians, and other notable figures, all who have achieved success through both wins and losses, to learn more about their life, their ideas, and their insights. I sit down with leaders and mentors and unpack their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs, and everyone in between. Without further ado, another episode of the Success Story Podcast. All right, thank you for joining me. Very excited to be sitting down with the one and only Grant Cardone. If you are not aware, he is the CEO of Cardone Capital, his international speaker, entrepreneur, author of the 10X Rule, creator of 21 best-selling business programs. He owns and operates seven privately held companies. He has a $1.5 billion portfolio of multi-family properties. He was named the number one marketer by Forbes. He also is the founder of the 10X Movement and 10X Growth Conference, which is the largest business and entrepreneur conference out there. Thank you so much. I really, really appreciate it. Hey, thank you so much for having me and thank you for what you're doing. It's a great value that you're exchanging with the public. No, I appreciate it. I think the premise of this is everyone has a story to tell. Everybody knows the Grant Cardone that you see on social. Everything that you put out there, which is great, but I like to dive into what brought you here? What's your story? How did you get to where you are today? You don't wake up and you have 1.5 billion assets under management. That's not how you start. Yeah, that doesn't happen by accident. That's the good news because if I can do this, anybody can do it. I probably should be where I am today, maybe a decade ago, but I didn't know. I've been stumbling along for 30 years, trying to figure out how to put myself in a little better position than I grew up in. I grew up in Lake Charles, Louisiana, middle class family, single mother, my dad died when I was 10. We were brought up in a kind of a scarcity environment because my mom didn't know how to go get new. She didn't know how to bring new opportunities to the household. It wasn't her fault. She wasn't educated on how to do that, like so many of us. She then put me on a path to do what society knows to be the traditional things, which is go to high school, go to college, get a job, and try to figure it out. What they don't tell you through the process is opportunities change, certain parts of the country do well for a decade, then they don't do well. Jobs come and jobs go. And add all that to what do I want to do? What am I passionate about? What am I here to do? Like so many of your viewers, you got to figure out the influence of your upbringing, combine with what is the marketplace going to reward today, and then add to what is it you are meant to do? What is your unique proposition to this plan? Everybody's got one. I've spent, I started my first business when I was 29 years old, 30 years old. Before that, I was preparing myself to start a business and I didn't know it. It didn't, like when I was a kid, I wasn't like, I'm going to own my own business. I never had that. Even when I was 25, 26, 27, 28 years old, I was learning how to be a little bit more successful than when I was 24. I didn't have some, oh, I have to be the boss. So it's really, really important for people to understand like the people, the person you see today, you're getting in on the ride, 30 years into a ride. That for the most part, I didn't even know where the ride was going to go the whole time, including, including up to 10 years ago. So what, what did you do when you were younger? Was it obviously your career sales guy, marketer, like you know all this, like really, really well, you know this shit inside and out, but was it just like odd jobs, like traditional type jobs that eventually were like, I'm done with this, I want to move and what sort of led to you breaking away? Yeah, so look, I worked at McDonald's, I got fired, I worked at a furniture store, I got fired, I worked in a car dealership, I was fired six times from the same guy, I just quit leaving. And I've been fired so many times, I finally figured out how to get fired and keep my job. I mean, really, so talent. I mean, I'm a sales guy because not because I wanted to, that was not something I wanted to do. My dad, my dad was a sales guy, my dad told my mom before he died, tell those boys to learn how to sell. He knew he was going to die and he's like, tell those boys to learn how to sell and they can go anywhere. I didn't know that, my mom didn't tell me that until I was like 25, 26 years old. And I had to take a sales job. She wanted me to be a more of a professional. So I went and got an accounting degree, got out of college, there was 25% unemployment, I didn't know, you know, I didn't know anything about sales, I didn't go to college and become a salesman. But it was the only job I could get when I was 25 years old, it was be unemployed or take this job selling Toyota's. I didn't even know what a Toyota was. This is years ago, Toyota wasn't even a thing yet. And so I took this job that I didn't, I thought it was just going to be a temporary job. I said, okay, I'm going to do this for until I can get a real job. And that ended up becoming my career. I actually hated sales because all the jobs I had outside of McDonald's were part time sales. I sold clothes. I remember selling clothes, I'd sell, I'd sell an outfit, I'd make six bucks on it. So kind of hard to get excited about six dollars, but it was six dollars more than I had. And I was trying to put myself through college and pay for all kind of ridiculous things I was doing at the time. And I leaned into the sales thing and started learning it. I was just shooting some material today for Carton University. We have probably without me over promoting my own product. We probably have the most viewed sales training system in the world today. And I'm saying that not to brag, but to tell the viewer, this came out of a job I didn't want and didn't like. But when I leaned into it and said, hey, I need to commit to this thing because I'm just going to, I have to learn how to do this. I have to learn how to bring revenue in. And whether I like it or not, I need to learn, I need to learn the money game. The money game starts with it in accounting. And it might have been the thing I learned in accounting as I said here and tell you this story because in accounting, the top, I remember studying financial statements in accounting classes. It was accounting the principles of accounting. I thought I was going to learn how to make money. That's not what they're teaching there. But I remember there was on a page in the accounting book, the blue accounting book that I tested and hated. There was a page about an income statement. And then they would compare income statements in these companies. Well, the top thing of every page was income, revenue, or gross sales. And later, looking back, didn't know it then, but looking back later, I'm like, oh, that's the most important part of a company. If it wasn't the most important part of a company, they wouldn't put it at the top of the income statement. When every income statement everywhere in the world, it doesn't matter whether you're in China or Chicago. The top three lines, they might be different words there. It is all describing gross sales, revenue, revenue by department, gross domestic product, how much revenue is coming through a country. That is what determines whether or not a household, a department, or a company is viable. And I had been fighting the top three lines of my personal financial statement, which everybody has one. And it's called sales. So once I leaned into it, boom, I started making money, man. It was literally that simple. I'm going to learn how to bring revenue into my household. I was 25 years old, had no money, lived in an apartment. My rent was $275 a month. I was late on it four times a year. Every three months, I was late because I'd go up and down. And when I leaned into it, I was saying, hey, I made an extra thousand dollars when I was 25 years old. I'm like, wow, that was the most important money I've ever made in my whole life. Because it gave me an idea that I could control my income, which my mom never knew. See, my mom was scared because she couldn't control income. She could control expenses, but you can only control expenses so far. And then you need money. And this is the same problem the whole world is facing right now with this epidemic that we're going through right now is your income literally got halted. Then people are then people are confront a pure simplicity of accounting. Okay, I can only get rid of so many expenses. And now the whole world is like, I need to go make money again and I can't because I'm quarantined. So you got to get really creative. And yeah, so once I started taking responsibility for that, I started, did know it when I was 25, 26, 27, but I was preparing myself to be in business later and to build out these companies you talk about. I like that sentiment a lot because it leads into what a lot of people are struggling with. And I actually didn't meet even me to go down that road, but the the way you're positioning it like, yeah, I think people are, you know, shit sitting the fan for lack of a better term right now. And you can't quote and get another job. Like if I'm in Toronto, so I'm looking at Toronto, I don't think it's half as bad as it is in the States, but I know at West, we have oil issues and we have unemployment. I think there's some problems, 25% unemployment last time I check. That's mind blowing stats. If you're 25%, you can't get a job anywhere. So. Well, I would tell I would say this to you, okay? The Card of the University that I just referred to, that's free to the public right now, by the way. When this thing hit, I'm like, hey, make it free. Let everybody have it. We're going to have massive unemployment in this country. Make it free. People are not going to have money. They need to get a job. The first modules in Card of the University, there's, I don't know, just shot 2,000 video segments. Everything from how to get a job to how to run a company, everything in between. The first 13 segments is a course on how to get your dream job in 72 hours. I just shot the content four days ago. We already have people getting jobs with that content today in this market. And the date on this, so if people see this later, we're April, what April, what is it? It's all running together now. Whatever. So we had, we had a guy, we dropped the content on April 20th. This is shot right now for right this time. This is information that's relevant to what's going on right now with 25% unemployment with 25, 26 million people unemployed in the last four weeks. And we had a gentleman watch the content, got a job 12 hours later, replaced a bad job he had because he was fired. He was let go with a job that's better in this job market. So if you know how to present yourself, if you're truly committed, see when you run out, when you lose a job, and I've lost a bunch of jobs, when you lose a job, the truth is people need to confront, get to full acceptance that and understand that once you lose a job, you might not be an engineer or an accountant anymore, but you have a new job immediately. And the new job is to get a job, right? And when that got heard those videos, I get, he watched three of the 12 videos and he basically, I showed him, hey, look, you're not out of work. Your new work is to get a job and you need to go get a job now. You can go get it on an employment check if you want to. But sooner or later, you're going to have to confront the beast. And the beast is, I have this grillo into my back wall. It reminds me, confront the beast, bro. Okay, you got to confront the biggest, the biggest beast in the jungle. And I'm the enemy. In my life, I am the biggest problem I have. And so when you lose a job, first thing you got to confront is you and say, wait a minute, am I out of work? Oh no, I just lost my title as engineer. My new job is to get a job and commit to going to get that job. And because people, it's going to be easier to get a job this week than it will be 26 weeks from now. I promise you, because 26 weeks from now, you're going to have 25 million people running back to the job market. You want to go look when they're not looking. You know, I've heard this before with businesses too. It's like all the marketers, you know, put all their campaigns on hold. People don't know how to sell. Well, this is the time when there's no noise. There's no noise right now. So if you know how to do things properly, you have to have that, you know, a little bit of empathy in what you do, because everyone's struggling. But if you do it properly, people aren't, there's no more noise. In fact, I think it's easier to create that connection with could be for a job, could be for a job. You're going to have to be better, you have to be better now because the, the, the, the, a sale is made when, when certainty that your product or service will solve my problem. When the certainty goes way up here, you're going to make the sale. When the certainty drops, okay, which is, I don't know if I have a job, I don't know if I'm money. I don't know if my company's going to make it. I don't know what's going to happen. I don't know if I'm going to get sick. There's so many, there's so much uncertainty now that, that the consumer no longer believes in themselves for their company. So the salesperson of the company today has to reinsure, has to insure, not just reinsure, but insure the certainty of the consumer. And you, you, you have to be skilled now. This isn't going to be just about creating a landing page in and off. Unless you're selling mask. You know, you sell a mask or you're selling gowns or you're selling whatever that thing is, but that's not really selling. Those are, those are ordered skill being. That's not skill, right? Yeah. And it won't last, right? We're going to get over this and to the other side of this where the N95 people won't even know what that means anymore. Yeah. So, so I love that. Let's, you know, I want to, I want to keep going down your path, but then we can pull it some more because I think the, the, the insight into how to get a job right now, stuff like that. That's very important. I do want to keep going on your story and, and teed up a little bit. So, when did you first start on like the foray of entrepreneurship? Why don't you, when did you stop working for somebody moved on to your own thing? What was that? Was it real estate? That kind of, yeah. No, so the, the car dealer that I worked for for, for seven years fired me. It was kind of a mutual firing thing. And, and I went out and started, I went out and looked for another job. And I was either going to go sideways, meaning I was going to go horizontal in my job or I was going to go up. And, and I had two choices. One was horizontal, just moved to another position in another company, or kind of, kind of like what we're going through right now, pivot and move up. Rather than take a loss and go sideways or down, I decided to take a bigger challenge, something that was scarier, which was speaking, working for a training company. A 29 years old went to work for this training company. I did that for two years. And then when that expired, that came to an end because of the company. And I went and started my own company. So, everything I had done prior to that point, the selling, the sales, the firings, the, you know, losing positions, drug addiction that I had for nine years, in my teenage years, to working for this company, exhausting myself, working for a company that really didn't have long-term plans was all preparation. The good, the bad, and the ugly of it was preparation for me to start my, my own business when I was 31 years old, which was a training company. And it took me down on what you knew, huh? You just doubled down on what you knew when you first started out with the sales and what? Yeah, now it took me, it took me three years to actually making money. I just went through cash flow. I had a little bit of cash, I went through cash, cash reserves. But that company would become that business, not quitting on that business, even when I wanted to quit on it, would become, you know, a business that does, we do the largest conferences in the world today. It's an eight-figure business, is that what it is? You know, it does, it does about $150 million a year between the, the seminar business, the consulting business, the educational business, and, and our real estate companies. Started buying real estate when I was 30, 32 and a half years old. I thought it was aggressive then about, I think, about 160, 160 units. You know, today we own just shy of 8,000 apartments. One thing, one thing that I want to sort of highlight is, you've built all these things, like, you know, even like the training real estate conferences. You've built them over a period of time, but like, there, there's obviously, it's been purposeful to an extent. I'm assuming, but I'm sure there's also some like, oh shit, this really works. We should double down on that. So, what's your process and, you know, what you've built out under like the Cardone Capital Empire, and then like, what's next? Like, you know, how do you decide what you want to go into? Yeah, so I'll give you an example. It's a great question. Okay, like, there's one division, I'm not going to mention what it is, you know, but that we have started three or four times now, and every time it's failed. I know that it's going to be probably one of the most successful things I do. I just cannot figure it out. I haven't figured out, I just can't get everybody to duplicate what, what, what I have figured out in my mind. So we just have not figured out how to scale it yet. So again, I started it, had scrapped it, I think four times now. And just recently scrapped an entire department around it, but I'm going to go back and do it. I know I'm going to do it, and I live off this saying that like, I heard once, forget who told me to say, look, if you don't quit, you can't fail. And there, there does come a time where you got to quit, but maybe it doesn't mean quit, maybe it just means slide over a little bit, but I quit on one thing. I mean, quitting drugs was a good thing for me, right? It just, it didn't have a benefit. And a big enough benefit. Yeah, what we do double down though, or we look at what things, what, what things work. And I think a lot of companies, I know I didn't scale the way I should have, because too often I was doing either the same thing over and over and not getting bigger. Like today, when we find something that works, we're like, okay, how do we 10X that? The 10X rule changed my life. People talk about, they talk about online, about the 10X rule is a book that I wrote. It was the third book I wrote, and people like that book is a game changer. That book's one of the best, you know, best books they've ever written. And it's on, it's on the most top 10 most inspirational books in the world. But that book was written for me. I was trying to figure out at 50 years old, how do I scale? How do I actually go from, in 2008, I think I had 300 apartments. Well, I had 160 apartments when I was 35. So 35 years old, I had 160 apartments. When I was 50 years old, I only had about 180 apartments. Like I didn't have maybe 230 or something. It wasn't that much more. From 2008 to 2020, I went from 160 units, or I guess I had maybe 230 units at the time. I'm at 7,700. I have more vac, I have four times more vacancies, three times more vacancies than I owned 12 years ago. Because I learned how to scale. This 10X thing was about how do I take double down? Don't just double down. How do I take something that's working? And don't do something new. Take something that's working. I think about Jeff Bezos right now, because I'm like, he went from, hey, I'm going to go from selling books on Amazon to selling everything on Amazon scale. So how do you do that? You study statistics and you double down when you're winning. So notice, I scrap, in that conversation, I scrapped one business four times because I can't make it work. But that doesn't mean we didn't keep scaling the things that did. And it also doesn't mean I won't go back and figure that other thing at the right time. It's a good attitude. And I think that's why it's a winning attitude. When you can focus on what's actually working, and obviously it's like, listen, it'd be stupid, not to say it works. Look at what you built out. And get rid of the ego. You get rid of that. Like right now, in 2020, here we are in April, right? We have this Kovita thing happen and we have massive unemployment worldwide, literally a worldwide recession, if not a depression about to information right now. This isn't at the time for me to go try something new. This is the time for me to double down on what's working, how to help people right now, how do I scale card on university? How do I help customers? I need to actually contract a second so that I could pull the forces back and prepare for another assault. You can't just go run out. Like a lot of people think 10x is all the time you're 10x. Sometimes 10x means I got to contract again. Get rid of some stuff so I can double down or 10x on the things that are working. So I can move again and set up that other company that I want to, for instance, the real estate. I can't go expand my real estate portfolio in this environment today. Not because I don't want to, but because the markets have seized up, I need a second. I need a second for things to relieve themselves in order to go back and go from 7,000 units to 14,000 units. That's a smart mentality, too, just like level yourself off, even purposefully. You're leveling yourself off purposefully. Can you walk through the 10x rule? I know you started touch on points, but just high level just because some people may not know. You're known as the 10x guy, but what is the 10x rule at its core? Yeah, well, the 10x rule, first of all, the 10x rule is not an idea. It's a way of life. People that go 10x are massive action people. And the premise of the book is there's four levels of action. You don't do anything. You retreat. You do average. Or you go 10x. Now, the first three, the first three, everybody knows somebody does nothing that you call them lazy. Actually, it's impossible to do nothing, but just for conversation, we'll say a person does nothing. We know that's not going to work. Going, retreating, if you retreat your entire lifetime, it's going to be very painful. Retreating, by the way, is actually takes more energy than just normal activity. The guys that get up every day and go to work every day, going backwards, making a decision to do something and not doing it is very painful. A lot of wear and tear going backwards. The third one is the most damaging of all three, which is normal levels of activity, the acceptable, the average, the middle class, the norm. Because you get lost. These people get lost. They work every day. They show up every day. They dig ditches every day. They do a good job every day. They're loyal every day. But they never get rewarded ever. Number three is the story of my whole life. That's where I operated the most of my life. Normal levels of activity, maybe just above normal, just enough to shine a little bit, but dude, I never went for it. The 10X rule is like, okay, how do I really take some risk here? How do I really put myself out there? The middle class of America is basically laid up on number three. Being convinced to go to number two and then end up with basically they'll end up with number one. How do you suggest somebody takes that move from three to four? Yeah. What you would do is you need to understand that number three is the biggest disaster that we have. It's where all wealth is created on the backs of number three. The wealthy, the wealthy, and this will happen again. We'll come out of this virus thing. People will go back to consuming again and they'll go back to debt. They'll go back to borrowing money to buy things. They don't even need to impress people. They don't even know because they're unsure about who they are and where they're going. The middle of the spine of America, the spine, the middle class of India when it develops, the middle class of China will fund the wealthy. Because they do the normal things. The wealthy do not do normal things. They do completely, they don't save money. The wealthy people don't save money. They invest money. Wealthy people don't spend time or manage time. They take money, this useless. They know it's useless and they buy, I'm going to get a thousand employees. And then everybody's like, well, you know, that guy never works. He hired 1,000 people to do work. This is an old story by the way. You can go back to the King Tut. It's not a new story. It's like, how do you get wealthy? Well, you commit to massive action. How do you do massive action? You only have 40 hours a week or 80 or 100. Elon Musk says, hey man, 100 hours. He works 100 hours a week. He does the video about the 100 hours. He's like, look, if I do 100 and you do 40, I win. He's a smart dude too, by the way. Real smart guy. But he's nobody without the risk, without the big thing and without the massive action. Why do you think everybody has so much trouble understanding this concept that they just have to amplify themselves? Why are they stuck in this? Is it education? Is it the way society, culture? What's... Yeah, society, culture, education. You've been taught. You've been taught to be seen and not heard. Do you think that this is like the time? And settle and buy a house. Get an address. You know, be a good boy. Yeah. Fit in. Families, everything. I hear this all the time. Got to tell me the day. You know, families, families, the most important thing. No, bro, everything's important. It's all important. And he looked at me. He's like, huh? I said, it's all important, pal. Okay. You can't tell me two kids are the most important thing when they're going to grow up and leave you. Yeah, your marriage isn't important. It's not the most important thing. It's all most important. Money is important. You can't have a marriage without money. You can't take care of your parents without money. Family is the most important thing. If you don't have any money, you can't... I got a buddy right now. He can't go see his dad this in a coma. Not because he doesn't have the money to get there. He can't make contact because the hospital won't let him in. So at that moment, what do you need? You need hospice care. Takes a lot of money. You want to be with your dad in his last days. You need him out of the hospital system, which means you need professionals, which means you need to... I mean, you need some super money to do to pull that deal off. Right now, right now, we're in this moment where the playing field has been labeled. Okay. You can have a private jet. You're not going in any place. Everything's closed. So... But we never think like that, right? We don't think about situations like this. We don't... We don't... The normal everyday person thinks everything's going to be fine. And then they're horrified when it's not. Who would have thought we'd have 25 million people out of work in America in four weeks? It could probably go to 35 million people. See, nobody wants to confront the the the the boogie man, the middle class, the way we... Yeah, if you just do everything right, everything's going to be fine, man. You know, it's like the two football teams in a high school. They both pray to God. I'm like, guys, you guys are praying to the same God to win the game tonight. Okay. Somebody's going to lose. God can't cover both sides here. So, like, who's going to win the game? The best prepared, the strongest, the ones with the best playbook, the ones that execute, the strongest tightest team is going to win this game with the best players and the best plan. And God's not going to have anything to do with how this game turns out. So, people need new data right now. They need new data. You got people on the internet saying, hey, money won't make you happy. Yeah, it won't make you happy. Poverty won't make you happy either. Money can't buy happiness. Poverty doesn't buy anything. But it will allow you to hire people. So, I like that point a lot. What's the you know, I don't mind asking you this because now the Cardone University is free. So, you know, high level, what's the playbook for people out of a job playing field leveled? What do they do? What's what's their next step? Number one, number one, you just lost your job. If you just if you're losing it right now, don't walk away from the job. If you just lost it this week, call the guy back and say, hey, I don't mind losing my pay. I don't want to lose job. Don't lose two things. Don't leave. Just because you lost your job, don't lose your title too. You know, people get all hurt, man. Like, you know, if you if you if you don't want to losses, don't walk away from the job. If somebody if a company fired me right now, I'll just tell you what we did. We we have like, I work for a lot of people like a lot of people think I work for myself. I don't work for myself. I work for a lot of people. We have a 50 but 1800 people right now that pay us every month. I'm like, let's call the 1800 before they fire us. Let's call them and work for nothing. So we started calling our clients. Hey, what can I do? Before you fire me, fire my services, before you cut us off, what can we do? Does it need to be free? Do you need three months? Do you need to go half ease? Do you need what do you need? Man, I'll do whatever. Don't get rid of me. And humbly plead it bag if you have to. Please don't let me. Okay. Like, this goes back to what I was learning when I was a kid. Man, I was 25 years old and I wrecked the car and a car dealer says, you're fired. Okay. And I'm like, oh, okay. And I went before I left, I sold somebody else another car and he forgave me. So I had a guy yesterday, give me his resignation here. The works force. He's in one of our departments. It's like, man, I you know, I got it. I'm like, were you crazy? Do you don't quit a job right now? You work for nothing if you have to. I've been working for nothing. 80% of what I do every day is for nothing. That's what we did. Card on you. Card on you is free for everybody. I'll get people will sign up for it later. Like if you were playing for the NFL right now and or in your case in a hockey league NHL, right? You're like, just give me a shot. Just put me on the ice, man. You're not gonna pay you to do that. It's gonna be for free at first. People got to put their ego aside. Work for nothing for a minute so you don't lose your job and your pay. That's what people love the hardest time doing. It's the ego that screws everybody. Man, I'm not gonna work for nothing. I'm worth more than that. You're not worth anything right now. Nobody's worth anything. People are freaking terrified right now. Okay. You got people at Facebook losing their jobs. You got people that had million dollar. I had a hundred and forty million dollar deal under contract. Everybody associated with that deal lost their job. Get over it. Okay. You're a rapper, a comedian. You are going to tell jokes for free. You can't even get in. You can't get an audience to show up at Mandalay Bay because Mandalay Bay shut down. The entire city was shut down. Everybody was fired. Like we let 40 people go. Everybody was like Grant Cardone let 40 people go. Okay. Was that make me a bad guy? We have five hundred and four days. Like it's happening everywhere. Disney let a hundred thousand people go. Guess what? That won't be the first time or the last time they let people go. Disney. So people need people right down. Number one, don't leave your job. Number two, if you left your job, decide you're gonna go get one. Number three, go work. Go get, go, go trade your time with someone. Don't go home. Don't go home right now unless you're going to start your own business unless you're ready to go start your own gig and get the cranking. Do not go home. Go work for someone for nothing right now so you can stay connected to other people. That's that's really good. If you if you know if you haven't already if you're listening to this and you want to check out this is just like practical advice. It's just I think you know common sense is in common. Yeah to be quite honest. And the shit you're saying is like it doesn't take a genius to figure out that you shouldn't you know quit. You shouldn't walk away from jobs when the world's coming to an end. But like you said people are doing it. So like you know put the ego aside. Keep the relationships. Yeah because you need you need people the way out of this whole deal. There's not an idea that you're going to have that's going to get you out of this this situation. Yeah. Everybody's going to get through this. Nobody's getting through it alone. I'm not you're not nobody. Nobody gets through this alone. You need people right now. You don't need to go home and sit in your living room. The biggest problem with this quarantine thing is that people are left alone with themselves. You know people like man people hate on you Grant. I ain't worried about them hating on me. I'm worried about me hating on me. I don't need their approval or disapproval. It doesn't change how I feel about myself. Nobody can love me. And to love it. And nobody can hate on me enough that I start hating on. And so so right now people need to stay connected to people. Like I was just told here that a couple of my departments here think that they're more effective from home. I'm like I don't care if you are you're not but we we we got to get back together. I think I think that if you're sitting at home you've just been laid off the biggest detriment to yourself is going to be your own thoughts. You don't want you don't feel like taking action. You're just you're just beating yourself up. Like you said and all that stuff is just mental. There's no there's no you know there's no pandemic that's causing you to like you said not go out get a job work for somebody. Maybe it's maybe it's maybe you're you know for free to start or whatever it looks like build those relationships like a million things. But I see people sitting at home. I saw a tweet the other day some guy we get we a whole bunch of students got handed out like I know like 1750 a month for for a stipend. And some guy he was offering jobs to students and they're saying no I rather just sit at home take the money. Yeah. And it's just like listen that's not the way to be this is going to be over there's going to be an economy after this is going to be you know there's going to be business after this you got to figure out how to how to ride the wave ride out the tough times but then you want to excel when when stuff's good and things are going to change for the better always. So so no that's that's I really like the the insight man I like seriously appreciate it that's really really good. What do you what do you think is I want to I want to just ask a question about COVID your thoughts on just very very high level and then just like some like life lessons you learned and everything else is awesome. So I appreciate it. Where do you think where do you think we're going to be after coronavirus? How do you think it's going to change business the way we do business where we interact? Well you know I mean it's definitely going to change it's going to be it's going to be a rebirth of industries ideas new ways of doing things people are now more more open to pivoting and figuring out how to do their business different. I think there's going to be tremendous opportunity on the other side of this but it's going to be extremely painful while we go through this. I think a lot of people are underestimating just how long this goes I asked people on Twitter last night how how many of you think this is three to six months six months nine months nine months two year 12 months 18 months like majority of the people thought it was going to be over in six months I'm like I don't I don't think so this thing could be yeah this could be two or three years before this is over I don't know I know this the world is definitely going to be different on the other side of this and the good news is we all get through it everyone gets through this deal the question is how do you get through you know you're going to have a bigger posse around you or smaller are you going to are you going to be better off or worse off that dude behind me he don't go any place he's always got he don't you don't pay him anything he's still not going any place to loan he's going to hang with this tribe he's gonna he's got he's only as strong as the the group he's with and so I know that everyone watching your show is going to get through this they just got to decide right now on the other side of this because we survive everything somehow the human species we're like we're like roaches man it's like no matter what we just keep coming back right the question and though is how do you come back how does your family come back how does your business come back just come back better faster it won't come back to sign so that's seven billion people everybody gonna go through this transition right now and either get better or they're gonna get worse see it you see it already and uh is this sort of reiterate that point that in Wuhan everybody's free to do whatever they want right now nobody's going to restaurants nobody's you know nobody's doing the things acting the way that they thought you know was normal before so there's a there's a living breathing example of a city that was you know the epicenter now I don't think they have any more cases but everything's all you know all screwed up all business all screwed up restaurant owners aren't you know they're not they're not selling they're not no one's going anywhere or it's like a like a like a layer of fear it's almost just like surrounding so that's gonna be that's gonna be a thing too like do the aftermath um what's next for you what do you want to do if it didn't happen it didn't happen what's that if this didn't happen you know what was in the the the game plan for uh well we we would have just kept doing what we were doing now now you know this is a blessing to the skies like we're we're forced to pivot now and so we're forced to the way my business was built we would do another big event every year we would slowly add people card on university this is going to be a massive expansion for us when when you go you take a twenty thirty thousand dollar product like card on university all said and you offer it free to the public you start promoting this free uh you know twenty I should I should be able to get 25 million people in this product that are unemployed just in America it's just how well can I tell my story to get that information out because nothing else is gonna help you get a job an unemployment check doesn't help you get a job it just gets you through for a minute so sooner or later you might have to go back and get a job you're gonna have to do the interview do the pitch find an industry to pick so that that video content is gonna help people it's gonna help business owners that want to start a business it's gonna help people that want to start over we're helping people figure out how to get their money from the government how to figure out whether it even works or doesn't work how to get on the other side of this how do you actually make money fun fun to project how do you cash flow of business all that content in card on university I think uh we look back out ten months from now we'll have more people three or four times more people on card on university the real estate my real estate portfolio we we should be able to double that here in the next twelve to eighteen to twenty four months I could have never done that in that period of time without this without this crisis if you will just got lean into it man just like when I was a young salesperson I'll finish with this when I was a young salesperson I hated my job it didn't get better until I committed to it I had to commit to not liking it I don't like what's going on right now I hate this I hate being quarantined I hate not being expand I hate like I hate everything about I need to lean into it and like hug it out with it until I figure out how to how to make the most of it and turn a crisis truly into an expansion beautiful all right um I think that's all I got I just wanted to I wanted to tee this up and just you know say thank you for for joining um how do people get in touch with you if they want to reach out yeah where wherever you're on social media it's grand grand cardown grand grand card yeah it's grand cardown on social media I'm like what is it yeah on all the social okay cool yeah and then what's the what's the card on university if they want cardon you dot com is free from fourteen days in the fourteen days you can decide whether to keep it or not I think it's 99 bucks a month if you don't have the 99 and you need you need long enough fourteen days just call my office and we'll get you hooked up I'll drop some of the links in the in the show links um is there anything else that you wanted to uh brother we're all good man all right thanks buddy I really appreciate you okay all right cheers stay healthy buddy that's all for today thanks again for joining me on another episode of the success story podcast you can download or stream this podcast wherever podcasts are available including iTunes Spotify Google Stitcher iHeartRadio and many others you can also watch this podcast on YouTube if you haven't already please subscribe and share this podcast with your friends family co-workers and peers please leave us a rating on iTunes it takes about 30 seconds as it allows other people to find our podcast and let's our amazing guests reach even more people with their message and remember any rating is fine as long as it contains five stars I'm Scott Clary from the success story podcast signing off



























