Eric Ries - Author of The Lean Startup (5M+ Copies Sold) | The Man Who Wrote The Lean Startup Says t
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Eric Ries is an entrepreneur, author, and business visionary best known for writing The Lean Startup, a groundbreaking framework that has sold over five million copies and fundamentally transformed how startups and enterprises build products and manage innovation. Drawing from his own experiences as a Silicon Valley founder, Ries introduced the concept of the "minimum viable product" and iterative, customer-driven development, principles now embraced by companies and business schools worldwide. His latest book, Incorruptible: Why Good Companies Go Bad… and How Great Companies Stay Great, tackles one of the most pressing questions in modern business: what causes thriving organizations to lose their way, and what separates the rare few that manage to sustain greatness over time. Through his work, Ries continues to challenge entrepreneurs, investors, and policymakers to rethink the fundamental structures driving, and too often corrupting the world of business.
➡️ Show Links
https://www.instagram.com/ericriesactual/
https://www.linkedin.com/in/eries/
➡️ Books
https://www.amazon.com/Incorruptible-Good-Companies-Great-Stay/dp/B0FWZZBPZB
https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898
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➡️ Talking Points
00:00 – Intro
01:28 – Attending a Company’s Funeral
09:16 – Business Advice That Didn’t Age Well
12:06 – Debunking Entrepreneurship Myths
18:18 – When Success Becomes the Problem
25:06 – Sponsor Break
28:05 – The Foundation of Ethical Capitalism
45:11 – Adapting to Changing Market Forces
50:57 – Sponsor Break
53:08 – Why Founders Still Build the Wrong Way
1:05:32 – Eric’s Advice for First-Time Founders
1:10:54 – Why Trust Is the Foundation of Business
1:17:32 – The Business Lesson He’ll Teach His Children