June 30, 2022

Dave Fink - Co-Founder & CEO of Postie | How to Create a Category


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➡️ About The Guest⁣

A 15-year consumer-internet veteran, Dave Fink, is a revenue-focused entrepreneur. He is the Co-Founder and Chief Executive Officer of Postie. With a passion for creating disruptive business models and unique monetization strategies, Dave focuses on discovering opportunities to drive rapid growth. His creative, yet data-driven approach to marketing and monetization has generated hundreds of millions of dollars in revenue for ad-tech, lead generation, and commerce companies. Over the last decade, Dave has launched and scaled over 20 consumer-internet businesses. 

During the early part of his career, he created performance-marketing platforms helping brands as diverse as Walt Disney World, Proctor & Gamble and The Gap adapt to the rapidly changing digital media strategies available in the internet world.


➡️ Show Links

https://twitter.com/davelfink/

https://www.linkedin.com/in/davidlfink/ 


➡️ Podcast Sponsors

HUBSPOT - https://hubspot.com/

SWAG - https://swag.com/success (Promo Code: Success10)


➡️ Talking Points⁣

00:00 - Intro

02:16 - Dave Fink's origin story

04:40 - Was Dave part of the Dollar Shave Club?

07:06 - When did Dave start working in an environment with different companies?

10:55 - How does Dave Fink choose the category or decide where to go next?

15:32 - What is meant by creating a category?

21:10 - How important is experience in a category for success?

30:24 - Dave’s laydown on Postie and what he is doing with it?

31:52 - What space or void is Postie filling for a marketer?

37:30 - How to track a product through direct mail

39:10 - What is the B2B focus tool?

41:31 - How does Postie work with different tools?

42:34 - How do you win modern marketing through social media?

48:56 - How do you combat, while still maintaining effectiveness, when the consumer is not sharing data?

54:03 - What is the future of marketing and how can people connect with Dave?

55:00 - The biggest challenge Dave has ever faced in his personal or professional life

57:14 - Who has been a mentor to Dave Fink?

59:23 - A book or podcast recommended by Dave Fink

1:02:27 - What would Dave tell his 20-year-old self?

1:02:56 - What does success mean to Dave Fink?

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