May 15, 2022

Christian Schauf - Founder & CEO of Uncharted Supply Company | Life Is Not A Dress Rehearsal

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➡️ About The Guest⁣

Christian Schauf is the founder and CEO of Uncharted Supply Company, a manufacturer of high-quality survival systems and products made to empower people with the proper gear and education to guide them back to safety in an unanticipated emergency.

From being named Armed Forces Entertainer of the Year by the Pentagon for his time entertaining troops at some of the most dangerous bases in Iraq (he made more than 40 visits over eight years) to surviving a few life or death situations, he is a serial adventurer, athlete, entrepreneur, and philanthropist.

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➡️ Talking Points⁣

00:00 - Intro

02:43 - Christian Schauf's origin story

06:10 - What was the first diversion that Christian Schauf made?

07:20 - How does Christian Schauf figure out product-market fit?

10:56 - How did Christian launch his products into the market?

12:31 - How does Christian evolve his business?

15:15 - When did Christian Schauf find the right product-market fit?

16:25 - Did Christian Schauf's achievements help his product to get launched?

19:36 - What was the worst experience Christian has ever had?

22:20 - What are some of the things that Christian Schauf fixed to make his business safe for the future?

23:45 - How does Christian Schauf find the right team?

25:06 - What is Christian Schauf's process of upscaling his business?

28:10 - What has worked well and what hasn't in terms of marketing strategy?

30:35 - What is Christian Schauf trying to solve in people's lives?

35:13 - How has Christian Schauf made people aware of the tools in their medkits?

36:33 - What has Christian Schauf changed his opinion on in the last 2 years?

38:51 - What does Christian want people to say or think about the company?

40:35 - Where do people connect with Christian Schauf?

41:17 - What was the biggest challenge of Christian Schauf's life?

42:56 - Who is Christian Schauf's mentor?

44:28 - A book or a podcast recommended by Christian Schauf

45:57 - What would Christian Schauf tell his 20-year-old self?

47:19 - What does success mean to Christian Schauf?

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