Bobby Castro, Founder of Bankers Healthcare Group | Busboy to Billion Dollar Exit

Welcome to the success story podcast. I'm your host, Scott Clary. On this podcast, I have candid interviews with execs, celebrities, politicians, and other notable figures, all who have achieved success through both wins and losses, to learn more about their life, their ideas, and their insights. I sit down with leaders and mentors and unpack their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs, and everyone in between. Without further ado, another episode of the success story podcast. Thank you for joining me. I am sitting down with Bobby Castro. So just to give you a little bit of background, if you haven't seen him on social media, his background is extremely impressive. So Bobby has a ninth grade education, but with that ninth grade education and $25,000, he founded Bankers Healthcare Group in 2001. So he built Bankers Healthcare Group from an initial investment of $25,000 to an evaluation of $250,000,000, and then upwards of $1,000,000. Not only just as he built an incredible business, he's a recipient of the Ernst & Young Entrepreneur of the Year Award in 2012. He led BHG to be included on ink of $500,000,000, 13 times he's been recognized by Fortune Forbes Entrepreneur. Hispanic 500 cranes and more. He was a keynote at Grant Cardone's 10X conference. Has been featured numerous times in the Wall Street Journal, Bloomberg Smart Business Magazine, CNBC amongst others. So he and not only is not just the business success, some of the some of the main things that are sort of core to what he's done over his career are obviously the business success, but some charitable organizations, operations smile, food for the poor, American Cancer Society, house calls for the homeless. So it's really, you know, it's a 360 of business success, personal success, and then leveraging both of those to obviously give back and enable others. I've consumed some of the content. I love the PMA, the positive mental attitude, like all this stuff, like the whole mantra is great, but really thank you for joining me and let's, you know, hear your story. You know, that's so awesome. Thank you for that, those kind words. And, you know, I, this is no exaggeration at all. And I know it, it may sound like that or a peer like that for most. And I get it because I used to be like not most, but like some others. And you know, when you see me with all these shirts and all this, this is, this is, it has changed my life. It's in my soul, it's in my spirit. When you say all those credentials and all those things, it's incredible. You know, before I was blessed to have been awarded that Ernst & Young in 2012, I had no idea who Ernst & Young was. I thought it was an individual. I didn't know was an encounter from one of the best in the world had zero clue, had zero clue of a lot of things. And that is so powerful. And I'm so blessed that I did because that's how much I was focused. That's how much I am extremely focused about my non-refundable minutes. I'm extremely positive to everyone I encounter because I want to give more value than I received because I know if you do that, you can maximize more in your minute in your 24 hours and get three days out of one day. And it's incredible, you know, when now I'm on social media, just for now my heart, no motives, no intentions, I don't do this for a living. Just purely just to help others. I'm fascinated to see why I was able to maybe scale without raising money or begging people to invest in me and spending all that energy because I was so focused on truly being focused. Just think about what I just said, I was so focused. It's got being extremely focused. And you get so much out of it and you force yourself to be extremely positive. You manifest these outcomes because you're putting so much energy in every non-refundable minute being productive and efficient. And it boils in my mind when people read stats like that, I'm saying, wow, that sounds like a pretty cool guy that accomplished a lot. And it's like, okay, because I was just so driven. And you know, a lot of people think entrepreneurs, man, you got to be tough. You got to be rough. You have to have that personality because that's what you see on TV. That's what you see on social media. As for me, no exaggeration, I did it all with kindness, man. It's the most powerful tool. You never get us. You never get to know. You always win at the negotiation tables. You always customers want to do business with you. Customers want to pay you a premium for your services. And I know this. I grew with it. I failed in the third grade. You only got through the ninth grade. And I was always curious. I always had a lot of questions because I have a hard time. The internet comprehending things was I tend to move very fast. I was an introvert all the way to seven years old. I really didn't speak. I come from a big family. My mom had me when she was 27. My dad was 50. I was born in the Bronx in New York. He was a male man, totally broke, beautiful person, just a Puerto Rican lover, man. The ladies loved him. My mother, she's Jewish and Irish. My dad passed when he was 94. And he had 11 kids before he met my mom. So there's a big family. And I follow it. A lot of passion, a lot of personalities, which comes with chaos, comes with drama. I seen it all. We grew up on Rene Center where my mom had a worker tail off three full-time jobs being a waitress in hospitality for our bed, for our nightstand, for our coffee table. I used to see them pick it up, read, deliver it, lights out, electricity out every other month. It bothered the heck out of me. And I think I picked up my people skills because my mother, being a waitress, she had to give you tremendous value. If she was waiting on you and your friends and your family with the hopes and pray that you're going to tip her 18%. She had a smile when she didn't want to smile. She had to say thank you and she didn't want to thank you. She had to go to work and put on this show. And then it became a habit. And seeing that, it created a habit within me without me knowing. But what I did get, at least what I get from my mom, she tells me now she's 80 years old. Bobby, you took it to a whole new level. You actually felt it. I had it pretended. And I don't know how that happened other than just creating my mom for that. She kept pushing me, pushing me. We grew up on government assistance. We have the same struggle a lot of families have. We all have the stories. Anyone that is successful, they all have a story. Everyone's five. Tell me about your story. I don't think the magic is in the story. The magic is how I did it. Everyone's so fascinated about an entrepreneur's story. Entrepreneurs are on drums. They have welfare. We all have stories. The story is irrelevant. It's how do we get from zero to many zeroes? But more so, how do we feel so good? Dr. feel good stuff. And I just learned one important theme. That's how I was able to exit for a billion dollar valuation. And I learned to the process. No one taught me. This is not very hard. If you stay focused, the power of google.com, it's so much free resources. It blows my mind how people want to give others money, which nothing's wrong with that. There's always a strategy when you get to a certain level. But before that level, you're in full control of all the strategies. And it's for free on Google. And that's where Bobby got it. Before Google, I had it work a little harder. Now the resources is unbelievable on the internet. But I just want to ask. I want to ask you something. It's I want to I want to so this is all very good. I just want to I want to tee up your origin story before we go into the life lessons because there's a ton of stuff that you pulled out of this. And you and you and you dipped into the origin story a little bit. But I want to I want to just understand where your head was at. So you took these life lessons from a relatively average upbringing. You're you know, nothing incredible. You weren't handed, you know, a silver spoon or whatnot. Like nothing like that. Yeah, your parents worked very hard. You saw that. And that was something that you sort of internalized as something that you just had to do with curiosity, the passion, the drive, the grit. So, you know, you okay? So you had a tough upbringing, tough relatively compared compared to somebody who would just given things and given advantage, given opportunity. Now you ninth grade was the farthest you went in terms of your formal education. What do you think led you to be able to just take what you knew at the point in your life and your ninth grade? What is that? I don't even know how old you are. Ninth grade. Not a 14 years old. So you're 15 years old. You just you've seen your parents work really, really hard. And you have a ninth grade education. You have say 25 grand or you have some money. I don't know if it was at 19 when you had 25 or 14 when you had 25 grand, but you probably had some money from working somewhere. So how did you start? How did you start like just putting yourself out there? How did you build up your business from the ground up? And how did you learn all this stuff? Because you know it now. And all this stuff is very, very powerful. And I want to speak about manifesting. I want to speak about you mentioned one thing. I heard a knowledge bite about non-refundable minutes. Like all these different things. I love it. I love all this stuff. But how did you get to this point? And then let's go into it. Let's go into that. Is that okay? Of course, dude. Of course, be more than happy too. I got my first job at 14 years old at Pasquale. So I'm 57th Avenue in Hialeah. My mother was a waitress there. When I wanted to leave school, my mom got me a job more or less at Pasquale. You were not allowed to hire someone unless there was 16 years old and there were some part-time rules. Pasqualees did us all a favor. It's still at 53 years old. It's still my wow, wow moment. And we went to pay less. Got my sneakers, K-Mart, got my black slacks. I'll never forget my black belt, my pin down white shirt. I became a take-out order kid at this Italian restaurant. It was actually the biggest joy in my entire life. It started getting me to really expose myself to how fortunate people can order take-out come to the restaurant. I worked my way up. I became a waiter, major failures. And I started becoming very curious like I was as a kid. When I used to raise my hand, teachers used to get frustrated. Waiting on people like my mom, you start wondering why am I the waiter and I'm not the individual sitting down. I didn't have any that remorse for that. I was just curious because I was so fascinated with the conversations, especially when he became business because I used to be when I seen anybody that appeared to be doing good in life, I was attracted to it. I was very vulnerable to it and I was just just starting to manifest in this situation without understanding. I did that journey for a number of years and that business I sold for a billion dollar valuation, that's 20 years ago. So, prior to 20 years, this has been a long battle. Bobby Castro has been enduring and then I finally got it when I started surrendering to the fact that I was constantly making the same mistakes, trying to fast track my success and skipping this and very important process. And becoming a waiter, starting a business, my mom bought her first home. Finally, she was renting a townhouse. They were a beautiful couple. They said, hey, Casey, let us do owner financing for you and then finally, she got a permanent mortgage. Well, Bobby Castro picked up the flyer. He called a guy, never forget his name because it's a pretty cool name, Woody. And Miami-Lakes Florida, he was at back then, it's a second mortgage today. He's called a helot. I mortgage my mom and dad's house, my mother, just like when I wanted to leave at ninth grade back then, it was junior high, not high school. And she supported it. When I said, mom, I want to do a second mortgage and I never forget I took the bus to go to Miami-Lakes to speak to this mortgage rucker. Such a cool dude, he entertained his young kid, convinced me how it worked. I went back to mom and dad convinced them. My mom took two minutes. She said, absolutely. We borrowed money. I opened my first business. My first official business was at cleaning service. I was going to go around office buildings because again being in a hospitality, I knew the importance of serving, serving. And you're just, so I wanted to clean. I struck out because you need a certain insurance requirements. I finally was on 36th Street, Northwest 36th Street, Miami Highlight. Right next to Miami Highlight is the established one called pink pussycat. And as you can imagine with the name, it's an adult establishment. I was at that time knocking on any door that had a door. I walked in. They gave me the job. It took maybe five minutes for them to say yes, hassle-free type of clientele. I started cleaning this establishment after hours. That's like, you know, seven in the morning. Then I started getting other similar gigs, adult entertainments, after hours and all that. That ended maybe about a year later. That's tough work. Yeah, yeah. And it ended when an adult entertainer said, how old is this kid? Just by not meaning any harm. Well, that ended it. And they said, we can't have this kid there. We're just dealing with a liability. I gave up on it. I sold everything instead of racing out and doing the correct thing. Know that, okay, this is this is scalable. I can do this. So I sold everything for pennies on the dollar. I went back to being a hospitality waiter, getting classifieds back then. There was no internet. I was addicted, an addicted junkie for the classifies. Anything that said, become a millionaire in 30 days, become a millionaire overnight, make money in nine minutes. Whatever it said, I mailed away from it. Every other day, there's some construction workers coming through. Every other day packages were being mailed to my house, my parent's house, with all these business opportunities. And I was just swimming in this stuff, manifesting all this stuff, never taking action on any of it. The ones I took action on it, I found reasons to give up. Fast forward, many forwards. I'm a waiter, a rusty pelican, and keep his skin here in Miami, and doing sales for the better business bureau during the day. Before that, I took that job again. I went back to hospitality. There was one moment in my life, which really started to change in a very good way. He's totally fine. You can walk through my dog here with the construction workers. I lived at my in-laws house, Pedro, and Dixie. Beautiful people that helped me and my wife. And me and my wife would be married 30 years as October 6. Sophie was driving a car that was given to us by her parents. No air conditioning. Here in South Florida, the humidity is very tough for people, and I used to it. And we had the reverse fumes in this vehicle. It was that old. It was just carbon dioxide, whatever they call that. My wife was pulling up. For some reason, I was walking out of the house, and my daughter was 29 years old today. She was about two years old for Silla. She was in the back seat. No exaggeration beyond peach, beyond red. She was just soaking wet in humidity. All these fumes and the biggest smile, because we didn't know any better what the situation was. But I did. I walked out, and I said to myself, I'll never forget how more or less this, I don't know exact words, how dare you. You said your kids will never struggle like you struggled, but they're struggling even worse. I felt this small, but so brave to take responsibility. I got a freaking job. I keep a skin. I got my act together. I started waiting on people that I used to go to dinner with, not caring. I surrendered. When you surrender, you don't care about things like that. You put on a smile because you're moving forward. Got a sales job. The Better Business and Bureau selling businesses, memberships, life started going in a good way. We eventually got our own apartment. Yes, it was a struggle. A lot of three day notices. Slowly, but surely, I started this business in the finance world. Simon Tansley, I still have this addiction of sending away for business opportunities, but I got a package at the same time. I was called on the company to sell a membership, and it so happened to be the same company. The guy says, hey, buy this membership. I don't believe in under one circumstances. You come in sell for me. You come in due. So that started that. That led to a lot of confidence that someone was giving me a shot. Another Bobby gave me a shot. And I was ready for mentally because six months or a year before that, I would have destroyed the opportunity because I was not mentally ready for it. And things took off in such miracle, massive ways. I started listening because former communication is listening, and I started understanding the power of sales, and then I started bringing this hospitality behavior like when I was a waiter and my mom was a waitress to my customers, given a more value than I received. One thing led to another. I started my own business, ran into an investment banker at a conference, put my people skills on, the power of thanking you, the power of listening, the power of really sincerely being in the conversation with no motives, only good intentions. It took off, built a business at $25,000, have you just read about? It was not the $25,000 I had. It was a $25,000 I was in the account already. It was a shell company, a dormant company that had $25,000 in there. We just did the state of Florida corporate violence, and the $25,000 became ours. That business took off years later. Someone knocks on the doors and I'm going to give you $250 million valuation. $75 million I want to buy, wired into your account by 30% of the company, we want to be passive investors. Of course you say yes, because I had no other idea of anything else because I didn't have the information. Then the wire comes in, you say, my gosh, why would someone do that? Are they out of their mind? You go to thepowerfulgoogle.com, you realize they stole it. Good for them. All along, we were paying attention to this. The market wanted this. We said, you know what? We were distracted. We started fueling this. We took it from $250 million to $600 million in 11 months, took another 19% off, all cash, still controlled and owned 51% of the company. Three years later, I exited for a billion dollars. The power of paying attention and the power of people skills, and the power of surrendering that you're not the smartest person, you're a disaster, has got to need to be worth $300 million today. Along the way, I built a $400 million real estate portfolio with no investors, no raising money, one penny at a time, my wife and I. That's exactly how we did it. That's a really impressive story. It's not often, and I think that there's a lot of lessons and some of the things that you were speaking about before are lessons that people have to take away regardless of where they're at in their career. And I think one of the most important ones is that surrendering piece, that knowing that you're not the smartest person in the room, and the fact that you were able to okay that and admit that, because I think that that's really hard for a lot of people to come to terms with. And I think that actually that is one of the greatest inhibitors of success, especially for entrepreneurs. There's many ways that we could sort of dovetail this into a career professional and not taking guidance and mentorship from a boss or a manager or a leader or somebody even outside the organization, but an entrepreneur. I think that that's probably, I've gone into my own consulting thing before and one of my biggest inhibitions was trying to do everything myself and thinking that I know best. And that killed me. Physically drained me to the point where I couldn't do it anymore. I was stressed out, always tired. So all these different negative physical things. How did you learn that? How did you know that? Because that's not something that comes in people maybe for some it does. For me it didn't come intuitively when I tried to go out on my own. I'm curious how you came to that conclusion because that's what broke your success. That's a tough thing. Failure after failure and us entrepreneurs were very durable. We'll continue failing over and over and over. And there's always an event that happens to us. And that event on my daughter in that back seat really changed everything. I used to have an ego. An ego in my opinion, my world does not mean you have to be Eric and Rude. An ego is Bobby was controlled free. You couldn't tell him nothing. He knew it all. And when I started surrender and knowing that the only way I'm going to scale, I only know this much. I need to surround myself and get people to compensate all my weaknesses. I am at the zaster. I am not the smartest night in the drawer by far. But I knew the importance of people skills. If I can convince them to come along for the ride, stay along with the ride and put a model in place that your success is my success. Remember what I just said? Not my success is their success. Your success is my success. I simply got the right people on the bus. They wanted to do business with me. I surrendered by listening to people that knew far more than me even though they didn't have the drive that I did. But my culture, my DNA got them contagious about creating this organization without 600 people. I couldn't be sitting here today. And a lot of watching when I was a man, it's me, me, me, me, me, I, that's an ego. An ego was not your amigo. And I dumped that many years ago. And I'm so grateful that I did. And I'm so grateful for that day that happened to me when my daughter in that back seat. Now, that, no, that's, I love. You've got to be ready. You have to be ready. It's almost like what they say. And I have a family that has drug issues and all that. You have to be ready for a better life. Simple as that. And you know, everything you're saying. So when I, when I even, when I was reading through like on your website and whatnot, you mentioned obviously leadership first, you just touched on servant leadership, like positive mental attitude, workplace environment, inspiring, comfortable performance, unheard of revenue returns. What is, what is outside of just, you know, verbatim positive mental attitude? I see you wear that shirt a few times. So what is positive mental attitude from your lens? What does it mean? It's more than just a positive mental attitude. I'm assuming it's some sort of like life mantra that you live and you breathe and whatnot. So what is it? It's a very sensitive topic. So if you go back to the day of the squallies, my first job, every time I went to the squallies, it was so bright, beautiful, the most beautiful day on earth. Sorry, someone's calling here the most beautiful day on earth. But then when I went home, you remember all that passion, all those personalities I talked about beautiful people, beautiful people. But when I went home, all the misery, all the furniture being picked up, all the fleas, all the stuff that a lot of families are struggling with, it was so negative. I came crashing down so bad to the point where you become depressed. But then when you go to work, you're so positive. I had to really start adapting when I had to go back to home, I had to be extremely positive. Because if not, dude, I was up and down all around and I was growing this this momentum I was building was becoming a big problem. Positive mental attitude means consistency. I am like this all day every day. This is no exact. I am not a clown on social media pretended here. I don't get paid for this. I'm truly doing this out of my heart. I'm in a good spot in life. I know there's Bobby's out there. There's so many Bobby's out there, but they're not willing to surrender. That PMA all day every day, if you keep it, you stay with it, it will reward you. But you have to be really willing to surrender to say, and I'm a big thing about law of attraction. Manifest. I love to book the secret. I tell young people, some of them get it, some of them are not ready to get it. The power of what you attract comes from your attitude. It comes from the way you think and the way that that is what the inbound is. What you're expecting is what you're like a no brainer because I'm so good at it now. But in the beginning, it was hard, but I didn't have another Bobby. There was no social media. If I see another dude like Bobby, I would recognize him. I'll say, for sure, I will listen to him. I'm only giving reminders. This is no strategy. Strategies get when you're then you hit a level in business when you're ready to pivot and scale, not pre-pivot, but ready truly to pivot. That's strategies. But right now, I believe the core of any success starts within you, man. It's all you, you are the best investment. You got to get your crap right. You have to a lot of people. I don't care. Bobby, I got $5 million to invest. I'm a little private equity. I invest in entrepreneurs. Remember, I said, I invest in entrepreneurs. I don't invest in companies. I understand the affordance. I am looking for the other Bobby. I am looking for this duplication. I found a few on social media. I've probably made you put $34 million to work already. It all starts with you. I don't care if you have $10 million. You are going to fail or chances are you will fail if you're mentally not prepared. You see, I actually, you mentioned the secret and law of attraction. It comes up again and again. It's something that for a long time, I had a lot of trouble wrapping my head around personally. My girlfriend is a big proponent of it. She speaks about manifestation, law of attraction. For a long time, I was like, that doesn't make any sense. But then I started to understand it more because I'm the kind of person that needs to understand something. I actually had Joe Vitali on here. If you watch the secret, you know him. I had him on a couple of episodes back. At this point, when I spoke to him, I had already sort of understood a little bit more of the law of attraction. I tried to put it in very practical terms to people to understand so that they could understand it. If you're pragmatic or you're a little bit unaware of how it works, then like somebody like me who does a little bit more of a due diligence when they try and adopt a new concept. The way that I understand it and the way that it makes sense to me and I want to always speak about this, when we speak of law of attraction, is when you think about something that you want and you always think about it and you're always saying that you're going to get it, every single action you take during your day is going to be focused on that thing, even subconsciously. So it's not magic. It's not just happenstance. It's not higher level beings just magically saying, you ask for it here it is. It's you always opening up your mind. Like you said, you're open to receive and it's you always taking these small little actions, small little steps focused on the right thing because you know that you can do it. And you're not going to take those steps if you don't think you can do it because why would you? That's insanity. If you don't think you can do something, why would you take an action towards it? But if you believe that you can actually do something, everything you do, as crazy as it is, you'll do it because you're like, you know what? I think I can get there. And that's, you know, that's that's the best way I've always found it described and that makes sense to me. I don't know if there's a better way to describe it that you said. You said it beyond perfectly beyond perfectly. And what you just explain you outlined if people at least try it, it's boring. It's like a time to question yourself. I mean, what is this? Is this a freaking cult? Is this a religion? What have they got me doing here? You will become very productive, very efficient because it's all about what you're manifesting. You said it perfectly. I've been on a lot of podcasts. You said it better than I can say it. No, no, man, not at all, not at all. You know, it just awesome. And it works for me. And I can't, you know, a lot of people that have tremendous success. I belong to an organization. It's about 800 members. The global personal net worth is over 80 billion. These people are far more successful than me. And guess what, man? I'm here in the same stories over and over from beautiful people. When I say beautiful global success beyond financial rewards, they feel really good. Can you imagine being financially free and feeling good? Not because of the money. You just have this this Hawaiian way to you, man, that you're just you're riding it. Yeah. Well, it's it's it's it's not money makes you money doesn't make you happy. Money just gives you opportunity. That's right. You can choose to whatever you want. And if you if you have the opportunity, you can make the decisions to make you happy, right? You can go on vacation whenever you want. You can live wherever you want. You can send your kids to whatever school you want. Those are options and opportunities. Money is just a facilitator. So I think that that's where people, you know, money's not I always I hate when people are money is evil. Money is no, it's not money is money is a tool. Money is a money is a transaction. That's all it is. So, you know, it's it's very easy to get more. If you you don't already have it, you just got to open up yourself to trying new things. I think the the barrier to entry for, you know, you spoke about social media about putting yourself out there about side hustles like it's very easy to make extra money. I know people that now make like six figures plus easily on Fiverr and and all these things doing like freelance work and that just started as okay, I have a couple extra hours on the weekend and then, you know, you do anything for five or ten years, you're going to see some results if you keep them over five or ten years. And that's a fraction of your life. I'm happy. You know, every every every business that I've seen successful, you see all these like small little family own businesses now like, you know, they're all driving the porches and the fruaries and Lamborghini still have the five million dollar home. They just hustled for ten years. They didn't have business, you know, they didn't have they didn't have a crazy business strategy. They didn't have all these resources. They probably started. They're probably, you know, not living in the best, the most beautiful house when they started the townhome condo apartment, whatever. And they just hustled. And then you did that for ten years. And after ten years, you're going to get somewhere. You're going to, there's no way you aren't. You know, so the power of small wins, the compound effect is scary. I like to use 120 months because young people don't like to hear 10 years. So just 120 months, it's like around the block. It's not that long. No, no. And now, and now even 10 years is the long time for somebody who puts in the effort. Like if, you know, I think that 10 years, I think you can, I think you can, I don't say fast track, but you can get some, I've been doing this, I've been doing this podcast. I don't even want to talk about me that much, but I'm just, it's all, it's all sort of like, I'd drawn my own personal examples. I've been doing this podcast for about a year and a half. And I've had, I've had yourself, I've had Guy Kawasaki, Anthony Scaremucci, Joe Vitale, Jack Canfield, Grant Cardone, I have about 10,000 downloads per podcast. That's been about a year and a bit of me just figuring out how to podcast. So that's it. Yeah, maybe I took a couple extra, you know, hours on the weekend to learn how to set up a camera or to do this or that or whatever, but it's like, I'm not a podcast expert. I've never done this before. I just didn't stop. I think that's the attitude that, you know, you took with your, with your businesses, you just didn't stop. And then you found success. Eventually, it, it wasn't like you did it in the, like, well, actually, when you scaled, it was pretty quick, but the first, the first part of your life was, was, was tough. And then once you started to figure out, and once you started to make money, you realize, no, it's not so hard, right? So, and that's where the non-refundable minutes came into play. Yeah, let's talk about that. I want to know that. You know, I, I, I look back so many years because I'm 53. So I look back so many years that I burn and invest my non-refundable minutes the wrong way. I'm, I, I, it's like, oh my gosh, I can never get them back. That's why I tell young people, if you can just pick up on this earlier and settle later, you know, forget about whatever my network is, it probably could have been a hundred times more. If, but that's a power of social media, that's a power of good people with good hearts by blowing up their heart to people with good intentions, no modes. I don't want no money from nobody, man. I don't get investors. I don't sell packages. I'm just this wack dude that saying Bobby, you could do this, man. You're all over the place. You could do this. You're burning your non-refundable minutes. You're never going to get them back. So what, so the concept of non-refundable minutes, it's just as simple as it sounds. It's just, if you, is, is there anything else outside of like just like the fact that if you, if you waste your time, that's it, it's gone. Is there any other like, you know, ways to optimize your max? I mean, there is a, there's a little sauce to it and pretty much anybody can see it including a second grader. If you really invest your non-refundable minutes, you have 24 hours. Imagine getting three days out of one day, but not work, I'm not talking, I'll work at all 24 hours and people think, oh my god, you're just going to be exhausted. No, no, you're not being efficient. You're not being productive. That is the power of non-refundable minutes. So your, your minutes worth maybe 10 cents today. Imagine it one day worth $70 or the Walmart family worth $70,000 a minute. Every minute that goes by the Walmart family makes $70,000. Imagine a compound effect of paying attention to your non-refundable minutes. Well, Bobby, it's not all my money. I agree. But money allows you resources. I am one that gives back. I love helping people especially don't have, they have very limited resources. We are so fortunate. We have so many resources. It's so easy to be successful in America. Well, that's easy for you, Bobby. No, no, if you prepare, this will stay in. I can make it up. When preparation meets opportunity, magic happens. That's where it goes back to being self-improve. You've got to be prepared for opportunities. And the reason you're not seeing it, Bobby Castro's, you're not prepared. They're everywhere. I see them all over. So I don't know how that answers the question, but well, it's no, it does. And I'm going to ask one more piece and then I'm going to speak with something you just mentioned about seeing opportunity. But how do you get those three days and one day? What do you, so when you say that, what does that mean? So number one, I take care of myself. I like to eat right. I like to work out correctly. On 53, I feel like I'm truly 25 years old. I want to live a very long life to get as much out of life as I view life as a value ad. It has no sealant. Every time you give life, your life value, you increase in value. Value wage, sorry. I never was good on technology and all that. Now I have to say the last few months, I'm pretty good. I'm even using my smartphone for everything. Well, now that everyone's working for me, valuation tremendously. And so when you're sold on this, and the only reason I'm sold on this, I get results from it. So I want more results. And you become so passionate about your minute, I know what's going to steal my minute. Right now, I'm sharing my heart with you. So I want to give you more value, you more value, your listeners, more than me. Why do you want to do that, Bobby? Why do you want to drain yourself somehow some way? There's a huge return down the road. That's how body cash show was able to take advantage of opportunities because one day, hey, you know, the opportunities I've been exposed to just being kind to people, one day they come up to I've done so I have I had so many businesses truly massive net income. I mean, one income 180 million dollars net income. This is no adding back to appreciation. Other ones millions from from not being focused on what's in it for me. But just down the road, it comes back to you. And that's where I get more minutes out of my day. And I see so many people not respecting their minutes. And it's almost the same thing I respect in your penny. And it's the same type of behavior. And you're never going to ever compound a penny until you respect the penny. You're never going to compound a minute into you respect your minute. If you're with your wife, I think I've been married 30 years, you got to be in this thing. You got to invest these minutes, not burn them, not argue it and I've built this momentum, this craziness. If you're in a meeting in your corporation, not burn in three hours of wasted energy, fashion people and doing all that stuff. Or so I get to the extreme about my minutes. I want to make sure I get maximum value in dollars for my minutes. My minutes, I have to make money with them. And money is not so much economics. It's a return on how I'm impacting and not worrying about what's in it for me today. Life has showed me it shows up in bigger ways. I know that in my heart. I'm financially free because of it. I feel good who I am. I know I have a integrity character. I learn the hard way of not fast tracking, tricking customers, tricking your employees, telling your family members this and it's really not that wasted energy. Yeah. And it doesn't end, you know, I've always found that the way that seems the easiest ends up being by far the hardest and the longer. Does that cost you more? If you're a hamster on a wheel, you think you're rocking and rolling. And all you're doing is this. Yeah. Now, okay, so how do you open up? How do you open up? And you have a hard stop at any point? Yeah, I got a few minutes. And what I do in the morning, and again, I get off topic. I get all radical. I get up about five in the morning. Yeah. Every morning, I work on myself literally two hours. I am so humble that I know I'm exposed to depression, negativity. It's swimming around us. Open your TV. Listen to this person. Look at what's all going on in the world today. That goes into your subconscious mind and you act upon this stuff without you thinking you could be the mac daddy person. Oh, not me. Okay, you're the smartest person. You're not vulnerable. You're just indestructible. I am very vulnerable to all that. I work on myself. What are my four values? I stick to my four values. I do not get distracted. I literally spend two hours a day. A lot of people complain they do. But this is a beautiful thing about it when we spend time alone. You never lie to yourself. When people are around, there's a lot, blah, blah, blah. But when we're by yourself, taking that warm shower and all those thoughts, you're never lying to yourself. You're never lying to yourself. Stay there in that core. It's all the magic right there where you're thinking all those thoughts and all those things you're thinking about either doing or not doing all those problems. Stay there. Stay there. But when you leave the shower, boom, you're distracted. Yeah. No, I think that the fact that you take time out of your day to do that's important because not enough people even do that. And again, when you don't time block, when you don't, again, respect the minute, you're not going to, you're not going to take advantage. So actually, you know, I have a ton of, you know, this is a really good chat. I appreciate a lot. And there's a lot of things that I think that I could ask about and talk about. I want to speak about like opening up your mind, opportunity went up. But I also don't want to drag this on forever. So I want to, I want to close up with just a couple of questions that I always like to ask. And then maybe, maybe in the future, you know, fingers crossed one thing, just do another one. There's a lot of stuff here. So one thing I like to ask is one life lesson is like very, very quick one life lesson that you've learned over your life that you could say would be applicable to anyone in any situation that they should focus on right now. So then like a very prominent life lesson, even though there's a ton of them, but it would be the one thing you tell your younger self. My younger self, Bobby, be patient. And when I say be patient, I'm all about urgent massive action. That's another thing I'm all about, but there's do not fall victim of the easy route. I was addicted to the easy route. Please don't do that. Understand it is boring, slow, it smells so old that it looks like it's a tool. You're going to have to be there for a moment in time. And I always, when I'm talking on social media, I'm talking to how I used to be, because I know there's other people out there that are like that. They may not want to surrender to admit it. We all want it faster. No, no, no, no, no, no, that's not enough. I need the, I need the needle now. Don't, don't be slow. Yeah, like a horse. Just hold that bridal, but just do not ignore the power of information. I'm not talking about getting a degree. That's a sense of topic to me. I don't think schools are delivering value. What I'm talking about is knowledge. Be stupid. Be vulnerable. Get on Google. It's the most powerful source. Get know yourself more. What is your core value, Bobby? What and a lot of people, a lot of successful people say, do what you love based on my experience? No. I choose to fall in love with the process of the journey to become financially free so I can do what I love later on. Fall in love with the process of creating a better life. I could not be worth $300 million boating every day. I love boating. I do boating now. So that's, I don't know, I'm hoping I'm not defending anybody, but that's just, I'm talking to another Bobby. I love music, but no, you're not defending. I really great quote. I asked Guy Kawasaki the same question. He said, you know, you fall in love with what you're doing real quick when you're making a lot of money doing it. So sometimes you have to open up your mind. You have to curiosity is so important. But that's it. That's a great point too. And I think you have to be, you have to be passionate, but you have to be honest. And I think if you're not honest, then you're just spinning your wheels like you mentioned. Another thing, and then I'll just get some, some socials from you. So I know where to send people to go find more. But the last question I have is a book or a mentor or some resource that you would recommend outside of yourself and the stuff that you put on social. Where do you go to learn? There's somebody I spent some time with an amazing week with had someone on ones with him. What a beautiful person. He's somebody that I admire a lot. His name is Richard Branson. He's a beautiful soul. Yeah, he's worth a few billion. He probably could be worth easily 40 billion. But he's not as he gives out his heart. He's really helping a lot of people around the world. When I say around the world, every one of us, Richard Branson is somebody I think a lot of people should read about. It just shows you how you too can create success within yourself. But more so, have more of a joy as global success in your life. The book, The Secret, a lot of people, I keep, they ask a lot of DMs and I respond to every one of them. Oh, Bobby, I already read it. And I tell them, Bobby, please read it again. You got to read it when you're ready to read it. You have to be ready to read it. You can't pick up a book. Think you're going to get value from it. If you're not ready to understand, you're reading about how to improve yourself. What is your weakness? What are you doing wrong, Bobby? You're a freaking mess. What are you doing? I'm not on drugs. I don't do nothing. I don't rock people. You're a mess. You're a mess. So, The Secret, if you read it, please read it again. I have read that book over and over and every time I read it, I get value from it. Looking to Richard Branson, he has some great messages. An amazing story. If he did it, anybody can do it. This guy was a mess in his life. That's a good, that's, you know, everyone knows Richard Branson, but I don't think a lot of people research or understand his story. I think he's just like some ominous figure that's worth a lot of money. They're on social media, they're just scrolling, seeing the fancy pictures. Yeah. You know, if you want to learn more, man, this Google is so powerful, man, you don't have to pay nobody for Google. Yeah, that's a good, that's probably the best advice that anyone's ever given on this show, just do some damn research and use the resources that are free. That's all you got to do. Where do people go to find more Bobby Castro? Well, my son created the Instagram account. It's official Bobby Castro. And then I have a Facebook. He does all that. And again, guys, you know, I'm not doing nothing or expecting anything out of this. I'm doing it for my heart. These are reminders I'm giving that you already know. You're just not applying them. And if somebody like myself, you know, this is, this is how I did it. I can't really talk about others. We all have our stories. But I am an individual was not at school. I moved very fast. I just was in a meeting right before this podcast with my controller. She had to explain it. Simple things that probably you'll get anybody get. But for me, I had to explain it 10 times over and over. And I still didn't get it. So now I got to get back in the zoom with her to. So, you know, Instagram and all that. I mean, just be kind to people. Don't invest your minutes being angry and all this drama and all this stuff that's draining you. You're you are missing, man. You are cheating and discounting your life. I could do it by you're expecting to wake up. You will bet a million dollars you're going to wake up tomorrow. That's how people are so distracted. Yeah. And by the way, I want to put on the record while we're recording bobbycastro.com. That's all for today. Thanks again for joining me on another episode of the Success Story podcast. You can download or stream this podcast wherever podcasts are available, including iTunes, Spotify, Google, Stitcher, iHeartRadio, and many others. You can also watch this podcast on YouTube. If you haven't already, please subscribe and share this podcast with your friends, family, co-workers, and peers. Please leave us a rating on iTunes. It takes about 30 seconds as it allows other people to find our podcast and let's our amazing guests reach even more people with their message. And remember, any rating is fine as long as it contains five stars. I'm Scott Clary from the Success Story podcast, signing off.