Bob Meers - Ex-CEO at Reebok & LuLulemon, CEO at Better for All | Creating a Brand that Impacts

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➡️ About The Guest

Bob Meers is a highly accomplished CEO with a history of leading several prominent companies (LuLulemon, Reebok). Currently at the helm of Better for All, a unique line of PHBH home compostable bioplastic cups championing environmental sustainability, Bob brings a wealth of leadership experience to the organization.

Previously, Meers served as CEO of Lululemon Athletica, Inc., from December 2005 to June 2008, taking a small yoga apparel business to a billion-dollar international public enterprise. 

Before that, Meers served as President & CEO of Reebok. During Meers’ 15-year tenure at Reebok, the company grew from $13 million to $3.5 billion in sales.

➡️ Show Links

https://www.instagram.com/betterforall_co/ 

https://betterforall.co/ 

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➡️ Talking Points

00:00 - Meet Bob Meers

01:13 - Evolving Values as a CEO

04:27 - CEOs vs. Entrepreneurs

06:51 - Riding Consumer Shifts

08:21 - Effective Sustainability in Business

11:17 - Barriers to Sustainability

14:55 - Creating Premium Sustainable Products

18:16 - Challenges in Sustainability

24:46 - Sponsor: The Goal Digger Podcast

25:29 - Taking a Sustainable Product to Market in 2023

28:03 - Commercializing Sustainable Products

33:15 - Future of 'Better for All'

34:15 - Changing Consumer Behavior

38:56 - CEO Mindset Shifts

44:06 - Connect with Bob Meers

45:04 - Advice to a Younger Self

45:34 - Defining Success with Bob Meers