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In this "Lessons" episode, Sophie Watts, a Global Media Executive, dismantles traditional marketing and unveils the cutting-edge strategies of the Web3 revolution. Discover data-driven approaches, community-building secrets, and how Sophie crafts powerful marketing campaigns.
From Billboards to Bullseyes: Sophie exposes the flaws of million-dollar billboards and reveals how Web3 uses data for laser-focused marketing, prioritizing fan-first creative through "reverse engineering" projects.
Community - The New Powerhouse: Discord, Twitter Spaces, and organic community management with specialist interactions are key to Web3 marketing success.
Authenticity Over Budget: Organic social media advertising trumps traditional marketing. Learn how "Atomic Networks" allow for targeted marketing with minimal spending in Web3.
Marketing 101: Core marketing principles of audience understanding and authentic communication remain vital while prioritizing audience needs over ego-driven marketing is key.
The Future - Disruption or Evolution?: Sophie shares her perspective on the potential disruption of traditional marketing agencies in Web3 and her journey as a media trailblazer.
➡️ Show Links
https://successstorypodcast.com
YouTube: https://youtu.be/mztJTPjBFPw?si=hxf4-EbEH3DUfyvW
Apple: https://podcasts.apple.com/us/podcast/sophie-watts-executive-chairperson-at-metacurio-creating/id1484783544?i=1000570353404
Spotify: https://open.spotify.com/episode/75k2fttLmRV1cuqlfPeR1p?si=1fe8dbfb2c6b4bd4
➡️ Watch the Podcast On Youtube
https://www.youtube.com/c/scottdclary
