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As Chief Marketing Officer at Points, Danielle is at the helm of the Marketing team, which includes partner marketing, product marketing, brand & content, performance marketing and analytics & data science. She also leads the Business Operations functions, including customer and partner support, and product and promotions delivery.
In her 20+ year career, she has been responsible for building and growing a number of successful marketing teams at national and global organizations. She builds deep, broad teams with wide brand/ performance/ revenue scopes. An expert in change management, she is also a trained negotiator and facilitator, who is skilled at building consensus and driving businesses forward. Her experience stretches across the worlds of entertainment, wireless, loyalty, retail and tech.
Show Links
https://www.linkedin.com/in/danielle-brown-7aaa3427/
Show Sponsor
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Talking Points
00:00 - Daniel Brown, CMO of Points
11:02 - Improv class to marketing leader.
14:42 - Managing the Covid disruption to office life.
22:47 - Teamwork and trust.
26:24 - Getting team buy-in.
32:17 - Using process for scaling & growth.
SUCCESS STORY PODCAST
Stories worth telling.
On the Success Story podcast, Scott has candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights.
He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between.
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