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➡️ About The Guest
Chris Smith is the Co-Founder of Curaytor (an Inc. 500 fastest-growing business) and he was named top 4 best marketers under 40, according to the American Marketing Association. His book, The Conversion Code, is taught at colleges like Johns Hopkins University and he has been a guest lecturer at NYU.
Chris used the blueprint in this book to quickly grow his company to eight figures in annual recurring revenue, without raising any venture capital. His work has been featured in AdWeek, Forbes, Fortune, and many other publications.
➡️ Show Links
https://www.instagram.com/chris_smth/
https://twitter.com/chris_smth/
https://www.theconversioncode.com/
➡️ Podcast Sponsors
Hubspot — https://hubspot.com/
ButcherBox - https://butcherbox.com/success (Code: success)
Justin Wine - https://justinwine.com/ (Code: success)
Indeed - https://indeed.com/clary
The Goal Digger Podcast - https://www.youtube.com/@jenna.kutcher/
DeleteMe — https://joindeleteme.com/success (Code: success)
NetSuite — https://netsuite.com/scottclary/
Factor — https://factormeals.com/successpod50 (Code: successpod50)
HelloFresh — https://hellofresh.com/50successpod (Code: 50succespod)
Munch— https://www.getmunch.com/ (Code: success)
ZBiotics — https://zbiotics.com/success (Code: success)
➡️ Talking Points
00:00 - Intro: Meet Chris Smith
01:27 - Origin Story: Chris's Journey
03:30 - Personal Branding for Conversion
09:39 - Choosing the Right Business
12:26 - Launching Your Startup Playbook
17:36 - Founder's Dilemma: Working with VCs
21:34 - Hiring the Right Team
27:24 - Crafting a Strong Company Culture
30:40 - The Power of Conversion: Optimizing Your Conversion Rate
33:39 - Sponsor: The Goal Digger Podcast
34:22 - The Code of Conversion
38:03 - Timeless Market Laws
44:16 - Quality vs. Sales for Small Businesses
47:53 - Building a Strong Online Brand
1:00:13 - Chris Smith's Conversion Formula
1:06:26 - Connect with Chris Online
1:07:17 - Defining Success with Chris Smith
➡️ Success Story Podcast - Stories Worth Telling
Subscribe & Watch The Full Podcast - https://www.successstorypodcast.com/
Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary.
On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.
Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights.
He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.
Website: https://www.scottdclary.com
Podcast: https://www.successstorypodcast.com
YouTube: https://www.youtube.com/c/scottdclary
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Facebook: https://facebook.com/scottdclarypage
LinkedIn: https://www.linkedin.com/in/scottdclary
