Lessons - Why Being Different Is Your Advantage | Alvaro Nunez - Ultra-Endurance Entrepreneur

In this lessons episode, explore how strategic marketing and relationship building accelerates success in competitive real estate and beyond. Discover how credibility and targeted exposure elevate high-end property sales, understand how leveraging community and social platforms drives deal flow across industries, and uncover why staying ahead of emerging trends like Web 3 and digital assets creates long-term advantage. I want to understand like you've now manufactured this life where you do bring international buyers, you market, you expedite the sale of the actual property. So what are the actual results of you coming into Miami and trying to be at the level of a top broker in under a year? I just summarized and I don't talk about results that much and I don't really brag and talk about many things but first year selling real estate I was able to sell a 22 million dollar home and I don't talk about you know I don't talk about how this much but you know a lot of people will dream to sell this type of properties in their career. But it's relevant because I need to unpack the marketing strategy that's that's that's the point right it's relevant. You done international buyer and German guy and again it's not about you know doing or selling real estate it's about taking your friends shopping when you build a trust when you've been able to build these relationships they trust you that's a matter if I sell shoes or I sell houses they will trust you and if you position yourself as the guy that can provide that type of service they'll go with you. So this guy coming to Miami so as 99% of the people that come in here that is a very hot market they had the capacity to buy a property so why not and they went ahead and did it and they did it with somebody that they trust because you know it's a relationship business it's a people's business now that's from the buying angle but when you're looking into the selling aspect when you're actually helping a property owner to sell the house you're looking into a competitive market I mean even though we're facing the sellers market where everybody you know it's like filing tours getting a property you want to be selling at a super high end price point you don't want to have to reduce prices to feed the buyers need no you want to be able to list it as high as possible and sell it at a price point and the way you do that is by making it desirable and to make it desirable you need to have a right-market strategy you cannot just list it on the MLS and yeah because it's on the MLS and it's right out of market people will call you and it doesn't matter you want to make sure that people go and say like I want this property period whatever it is you want three million above I'll pay it because that's how good it is and you know a lot of these brokers they you know the day want to sell the house and they want to sell it at a good price so if I'm able to bring something valuable which is exposure credibility authority and buyers it's a no-brainer and that's how I attach my brand to super high end properties that's how Alvaro Nuneath and super luxury group and the whole team behind gets to work with super high end properties from the very beginning instead of having to fight five six seven years with you know apartments and this and that until you get that chance so you expedite the process so I started to work with some top brokers here in Miami to help them sell their homes now when those properties sell guess what you can use this case study and present it to a property owner and said look you see your property right here that property two doors next to yours just got sold we were helping with all the marketing I mean we will love to do the same thing for yours would you be interested oh my god yes very professional very good but now what I do is because we are a brokerage we can list the property but we will bring the other broker on board so that we are no longer just the marketing person we are now the broker but we are also listing it with another broker so now you can tide yourself up in a way that you're bringing that authority and you're expediting it so fast because people at the end of the day they want results right they want results they want to sell the house or they want to buy a house whatever the case is and if you can provide them with that you're winning you know the I think the the main takeaway like there's two things that you've leveraged over your entire career you've leveraged relationships and then you also leveraged social you leveraged social you leveraged community and what you've done actually could apply to a lot of legacy businesses that don't know how to move the needle quicker like if I think of other professional services that could like leverage your playbook you could leverage that in working with like doctors or lawyers or anyone who's trying to figure out like increase deal flow and like you could just become like a marketing and relationship and connector and broker and middleman for almost any like high value transactions I've actually one of the guys in Toronto actually I think his name's like Jamie Dimon and all he does is he's a marketing machine and he so he I think he has is I think he actually he is a lawyer but I don't think he tries cases he's such a great marketing machine that he just brings deals for other lawyers that don't know how to market and that's all he does now and that's how and you'll see his face in in arenas and on buses and on signs everywhere but that's all so it's just about it's understanding how it's understanding how to attract attention and then you and then you find a way to funnel that attention to people that don't know how to attract that attention 100% and you can take that playbook and use it in a variety of different industries too but like you're again you're ahead of the curve like you the stuff you're playing now is not stuff you learn in MBA no zero zero I mean hopefully somebody will will teach it you know because I believe that more people need to understand the power of marketing branding and exposure I mean attention is one of the strongest currency we're talking about cryptocurrency right now I'm not that great so not that's the next thing that I want to go into I want to understand because now all the conferences that you speak at they're all crypto web 3 NFT so that's something that's interesting so you always stay ahead you always yeah ahead of the curve yeah you want to become pioneer in something because look life is about taking chances you know who knows if something that you're gonna be taking on is gonna take off or not but if you believe in it you go fool with it you know and I have always seen thinks as the evolution of whatever it is you know the evolution of real estate in this case it was leading towards this the web 3 now we have the metaverse right so talking a little bit about influencer marketing that was kind of like the evolution of marketing how people were marketing traditionally it was no longer going to be the way that people market themselves that's funny though even though you've already gone to the evolution marketing and now you're going to the evolution of real estate in web 3 most people still haven't evolved in their marketing practices right they don't because they're too comfortable doing the same thing over and over they are afraid of that taking that you have when you look at up the industry you see a lot of people that do what you do the way you do it or you still so even even now even now in 2022 when everybody understands about you look at other other use cases like look at Grand Cardone look at how he buys buildings right he fund raises against his audience that's how he buys buildings he craft funds buildings because of his 10 or whatever 7 million 10 million yeah follower so it's incredible you know everybody utilizes different methods but you know he's done an amazing job building his community and obviously he can tap into the community every Gary V and launches we talk every every so empathy wines Vayner media Vayner sports Vayner speaker everything he does it's like he has immediate access to millions of eyeballs yeah and you just need like a small percentage to agree to take one on that and that's it you're winning yeah so it's really interesting but even though some of the big players let's say in this case for real estate Grand Cardone they're not tapping into this metaverse NFT cryptos no you're still ahead there and you know in fact we were speaking at the NFT Miami ever on the same stage and he was asking these questions because because he sees he sees the importance of it and he wants to tap into it we're actually talking about potential opportunities to to doing there but even those big players there you know so good at what they do in their own angle that they're staying a bit away from this new tendencies this new trends but slowly kind of getting to slow death man yeah slow that and you know one of the things that I believe that SLG has been really good at is staying ahead of the curve yeah and not always you're gonna be right you know there's gonna be some trends that might die quick some of them will stay and you know if you ride that way from the very beginning you'll win and you'll maximize like when clubhouse came in you know if you were able to start on clubhouse at an early stage you will tapping to that high-hot audience right away that's how we were able to build beautiful relationships from the very beginning if you go into clubhouse when he was dying then what's the point nobody's using it really it's like Facebook now exactly yeah you're not even starting Instagram is different like all you have to be you have to be where the new audience is where it's all about organic reach to talking when tiktok started to become you know very very virally you know I very I'm very fine on tiktok and I've been doing all these videos that got a lot of views and I've been able to build amazing relationships out of tiktok and a lot of people you know they didn't even got into it or they'd go for a minute then it's like ah it's not for me by you know it's not that tiktok is the platform to be or that Instagram or that Facebook or clubhouse whatever platform you choose it needs to be that platform because your audience is in there if your audience is in that platform go tap that platform become good at it understand how you can tap into the other people's audiences and the same thing with the OPS other people's stages how can you tap into this guy's audience well maybe invite him to a podcast or maybe invite him to a conversation or do a collaboration post I mean I think those things are so valuable these days tapping into the audience of someone else because nobody's ever done anything on their own and I don't know why I don't know why people that create content think they have to do things on their own either if you're trying to build a business you normally wouldn't do it on your own it's impossible like I don't know many people that just work just for themselves no employees no investors and make multi-millions of dollars maybe maybe one they've been on many I mean so you need to you need to collaborate with people even when you build the business you work with partners you work with vendors you work with other people that can help access their audiences other email that you want to market against like why would you not do the same you have to and a lot of people already have spent so much time and effort to build that audience why not to tap into that why do you need to spend so much time and this goes back to the same example of like real estate you know why you want to go traditionally and build your real estate career the same way that everybody has done when you can just start selling at 25 million dollar home right away you know so it's about understanding everything from a higher vision point and once you have that understanding go for it look your audience you've done a tremendous job building this podcast we're having fun yeah I'm adding some value probably to your audience we're having a good conversation that probably both my audience and yours will enjoy and whoever doesn't know about you from my audience will now know that vice versa yeah so and maybe that will lead to some good conversations with other people but that's about something that it's critical in terms of branding and I think that right now when we were talking about crypto NFT the metaverse the reason that I go into stages is because I wanted to stay ahead of the curve into something that was becoming very interesting but that was not brought into real stage yet and funny enough a lot of this successful real estate brokers they have no clue plus they disregard it they're like we're too busy we're too busy doing what we're doing you know we're too busy selling homes we're too busy which is very enough go sell your houses great I agree if you're making money go for it but I will not say forget about what we're facing you know because this is a new a new world that we need to and tap and that we need to discover and we need to educate ourselves we need to connect with this new community and it's fascinating so when I'm speaking on stages about this a lot of people are clueless about what it is they have no idea which is also very interesting for me because it's like an opportunity to add value to a community and these are the people that come back to you asking for advice asking for you know some guidance and in this case you can guide them towards whatever you believe could be valuable to them and it's incredible because now the same way that you've built communities in the traditional way let's say for real estate with interior designers architects and so on now you're doing the same thing but with the meta architect the meta interior designer and they're actually just focusing on building these virtual houses and how you promote them and it's just the evolution of it you know it's like how can you add additional value to your property by creating an NFT of it how can you transact through the blockchain how can you make every transaction faster more clean and you can actually tap with the cryptocurrencies thanks for tuning in if you found this valuable don't forget to hit that subscribe button so you never miss an episode and if you want to dive deeper into this conversation check out the links in the description to watch the full episode 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