Lessons - The Secret To Lasting Success | Jennifer Cohen - Habits Expert & Performance Coach

In this lessons episode, discover the power of relentless commitment and disciplined habits in achieving long-term success. Learn why dedicating a decade to your craft transforms persistence into mastery and understand how the same mindset applied in fitness fuels breakthrough performance in business and life. So the two things, these sort of points that I want to touch on like one thing, I've always said this and it's a version of what you just said, but like do do anything for 10 years and to your peers and your friend you're going to be considered like quite successful at that thing. Like I don't care if it's like installing windows in a new developed like a new house or you're starting a podcast so you're posting on social like do it for 10 years and look at the results and you're probably going to be monetizing that you're going to be making some decent money you're going to turn into like a side hustle or a full-time living like you just have to do it for 10 years. Like obviously you have to iterate and maybe test and keep trying different things but I mean like if you're moving in one direction and you have one goal for 10 years it's very hard to fail at that thing and you'll probably be known for being some sort of specialist at that particular thing. Well this is what I think. I think the majority of people don't even try. So when someone actually tries more than once your just pure number is game your your potential and possibility for getting what that is you know kind of goes up already by a landslide right. That's the bottom line. Most people most people don't even try. Most people give up after they don't get somewhere. They're they're not relentless in their pursuit there but you have to be relentless. You have to be obsessive. Like another quality like words you were saying well how is it that you you know you said or the two things you're like well how is it that you have that mindset to even say well why not. There is like an and I said to you well you have to have a level of entitlement you also have to have a level of obsessiveness. You have to be obsessively wanting something and then the day if you want to lose weight and you you will lose weight if you want it bad enough right. So this idea of like well I tried this and it didn't work and I did that well you know what I don't buy that. I think whenever and I and I use myself as an example when I'm not really that interested in something or not that passionate about something or I don't really care enough yeah like my results are kind of like and then I move on to something but when I am super obsessed about something and super like into it there's like nothing that will like stop me. I become super tunnel vision. You have to be super tunnel vision to be successful. You asked me before we started this podcast you're like well how did you get Tony Robbins and you know how I got Tony Robbins because I asked constantly I had never gave up and when one person didn't couldn't kind of help me or he said no and one way or didn't respond I figured out another person who may know who can have another angle where I can get in through you know the back door and that back door slammed on my face so then I like dug a tunnel underneath and you know there was a you know I couldn't get past that so then I went to the other side and I like there's like you don't you you have to be constantly thinking of ways to get to what your your goal is and be relentlessly and be obsessive and that's how you do it and because like I said most people don't try that hard most people don't even attempt or they give up after like they have one failure you know then that's why it doesn't happen so the people who try over and over again they're the ones who are going to have the success because it's a tradition at the end of the day right like I'm not giving up so the retrition I'm going to win before you because you gave up after like 20 minutes I love um you know there's so many it's interesting there's so many there's so many business and life lessons that can be derived from some from like from personal health well-being like attainment to fitness goals like team sports like there's I love like the I love like pulling over like all the lessons that you learn from if somebody successful in the gym and the mindset that it takes to be successful in the gym towards their gym goals and then you you take that person and if you put them in a business scenario it's like the exact same mindset and and I I love that I also like talking to like the strategy that all these like you know football coaches deploy like for their teams that are so similar to how you lead people in a in a workplace and stuff like that but just just if you have thoughts on that that would be cool too because I'm so glad that you said that because it's interesting because you know I was talking about how people compartmentalized right so many people say to me well she's a fitness person she's a fitness girl how would she be able to do that I mean like how can she do strategy for this fortune 100 company when she does like squats and lunges with you know Becky on the side like there's like there's like a disconnect right but this is the interesting thing fitness to me was my foundation because what it taught me first of people don't even realize that I have I went to school and all the other stuff and all the things I've done but they are myopic and they're thinking and think because I did a squat and I like aerobics or step step step step class that your mind doesn't have the ability to kind of grow beyond that but fitness to me was such a foundation because it teaches taught me and it teaches people who do it seriously goal setting discipline disciplines a major thing that is overlooked right it takes a lot of discipline to go at something over and over again it takes a lot of discipline to stay on track and not veer off track because something is more shiny over there it takes so much discipline to actually pursue constantly obsessively so you learn the discipline you learn the goal setting you learn how when you see progression or you see yourself progressing that like that like a positive mental confidence grows right it also takes a lot of mental toughness to go somewhere over and over again every single day when you are tired or when you are you know working so hard where you're like not sleeping and like go and and like keep working out at the gym over and over again those things are getting up early getting up early eating eating well like those are that's like such discipline that is such like it is it's all the things that are really important and transferable skills that you can utilize in business and truthfully are the most important most important values and most important skill sets and fundamental values that you that that kind of that kind of make people successful in their personal like the professional like in everywhere else so when people think oh just because she's a fitness girl she's not able to do this or that I will go into that scenario and I'll say okay well let's let's see what happens and I will out work and out win most of those people almost every single time because I've already have that foundation from what fitness gave me and it is the same which that's why when you're saying coaches who are team coaches for football or whatever they are they are throwing so much at these athletes constantly like for like for human performance like not giving up when you are tired and when you want to like when you are exhausted or when you're sick or when you're just don't want to do it anymore or the relentlessness that comes from all that is such an important quality and that's why when you when people if you actually look at a lot of the top CEOs or top entrepreneurs in the world I'm not saying it's obviously like everybody but I'm saying if you look at like the a lot of them really have a very they hold in on their morning routine their fitness routine they are doing things to keep them on point because they know if they do that it will help them with everything else in their life now okay so so our goal is to talk about personal brand of partners if you haven't done any of that shit yet but that's okay because this is this is good too so it's it's beer I mean what a name is that okay a beard off a little bit we could do yeah I don't give a shit we could do we could do more if you do more of these doesn't matter to me like fair it's all good come back and talk on branding another time we could totally do that um okay but okay so you're you're you're sort of dovetailing to a really good point so like habits so this is all about habits now your podcast is called habits and an hustle which obviously habits is an important part of who you are but everybody I don't think so now we've established like there's the habits will lead to success patterns and and we'll all lead to success and processes will lead to success but people obviously have a super hard time committing to them because people are usually very hedonistic they they don't love getting it like I'm going to take a gym example that you're going to appreciate in Canada in the winter going to the gym before work and you're shoveling your driveway at like 4 30 am so you can drive to like the good life at like 5 to 6 so you can like make it to the opposite and like you know this shit and it's a it's not it's not fun right so that's a certain type of that's a certain type of habit that gets ingrained because you have that goal that you want to achieve it's a it's a fitness school now how do you and I don't even know the answer because I used to do that I used to do that and I don't know how I got to the point where that was so important to me that I would do something like that but how do you how do you how do you architect your mind so that these that the end goal the mission is so important that you can build these habits because I feel like the goal to creating and maintaining successful habits is to have that end goal that's so important that that you need to do the activities no matter what to get to that end result well you know what it's called it's called commitment right and you gave a really good example of like Toronto or Canada when you have the wake up early and like and like basically get the snow in the ice off of your car and drive to the gym and all that stuff people don't even understand like what kind of level of commitment that has that that entails right versus like living in LA and just like going outside and just doing your thing right but it was because of those like harsh harsher uh realities that kind of even made made the level of commitment that much more strong but I think at the like I think it's it's commitment so the question I guess my question to you is are you asking me how people could kind of like can they can they can tweak their mindset to have a commitment or where does my commitment come from or how what is the question the the question is the question is well actually this is a chicken and egg scenario so say you have say you have a goal is it a matter of tweaking your mindset or perhaps better identifying your goals so that you can have commitment well okay this is what I think first of all I think people have to focus have behalf you could have to have you have to be committed to whatever your goal is now first thing is you've got to figure out what that goal what what that goal is to have commitment to I think if you have too many goals or they're too lofty then it doesn't even it doesn't matter it's it's it's becomes lost already you have to pick one thing and commit to it and then you don't change the goal you change the plan to get to that goal that's the first thing you change the plan you don't change the goal and again if you have if you if you are obsessively committed and passionate about reaching whatever that is you will reach it if you have that commitment the the point the problem is most people don't really have that commitment they think they do but at the end of the day people don't want to work that hard right they don't want to work that hard like there's a whole thing is like you cannot be don't be upset about the results you didn't get from the from the work you didn't do right that's basically what it is don't be upset by the result you did not get from the from the work you did not do if you put the work in and you have that commitment you will get to that goal it is as simple as that I am that I am that convinced and you have to have that let that mindset when going into something you know like if if you if you say to me uh while in Toronto or wherever you have to you know the whole the car it's cold and you've got to get into the car right but like if I want it bad enough that's what I'm going to have to do now this is the this is the thing I was going to say to you I think a lot of it is the stop is in the start right people don't know how to begin they may they may want a goal they may even have commitment to the goal but then they can be kind of not knowing they're overwhelmed by the beginning so that's why I think it's so important for someone to have a have one thing that they're focused on and something small that they could achieve because if they achieve that they get not only gained the confidence but if they see that if they actually notice a change or they notice something that's working for them that is a lot of motivation for them to continue so it's like validation people need to see the validation to and I think it depends on who the person is and what the goal is like if I if my if my goal is you know what I want to marry Brad Pitt okay that's that's not okay it's okay I can try all I want what's not going to happen right I think like you need to have something you have to be realistic as well so I think there has to be a piece of it where you're like what is realistic for me what can I actually achieve that's realistic that I can go for right now so you know looking at yourself assessing and having self-awareness knowing what you're good at knowing what you're bad at and leaning into the good stuff now again what is your goal is your goal weight loss is your goal to raise a hundred million dollars depending on what it is so I always tell people have a goal that a that is realistic and then if you're not good at something what I like to do is find people that kind of help balance my out my weaknesses so having things aren't done in like a silo right like for success it's not like everything undo it I'm doing on my own no like I have I think I hope to be and I try to be more all the time but I try to be somewhat self-aware and like okay you know what I'm really good in these areas but I'm really really bad in this and this and this and this and this and this and this and this whoo and my toes whatever so who and what how can I balance this shit out a little bit right and so you have to be really good at being okay with not being great at everything some people want to believe they're great at everything and then it really slows them down but if you can have that like self-assessment with yourself and then kind of fill in the fill in the pockets of of where you're kind of weak then you can actually actually become successful at whatever that is thanks for tuning in if you found this valuable don't forget to hit that subscribe button so you never miss an episode and if you want to dive deeper into this conversation check out the links in the description to watch the full episode see you in the next one