Lessons - The Secret To Building a Personal Brand | Natasha Grano, Influencer, Speaker & Author

Let's talk about everybody. Let's say somebody's already bought into the concept of personal brand So let's skip that conversation because that's a whole other Canon worms that I I think that we can go and do another time But say somebody already wants to build a personal brand How did they do it? What are the first steps? What did they speak about and then how did they? Grow from zero to six million followers. What's the what's the game plan for that? My god, well when you want to grow your following the first thing you want to do is you want to learn Social media. So do like I did get yourself a program and learn because I'm gonna give you some tips right now Which are in for example one of my big programs, but there are fifty blue print winning steps that you've got to do like I did To grow that following exponentially. Okay, 50 and if I give you just one of these steps You could start growing it today. Okay, so you want to get you want to start meeting people on there You want to start? Getting people to know who you are you want them to be sticky followers the first thing you want to look at what are you posting? When people come to your page look at three things one what value offering two who you're so serious and three where have they seen you? So if you do not have amazing value on your page your content is not incredible your presentation is not incredible They're just gonna drift away and they won't be a sticky followers. That's the first thing If you have loads and loads and loads of followers and their hundreds of thousands of followers millions of followers Oh my god, they're gonna stick because it's the bound my gonna fat They're gonna come to your page and they're gonna say why have I never found this page before I want to follow this guy I want to follow him and he's so good at what he does And then the other thing is to look at Where have they seen you? That's like press you want to be putting all your presence up into that everything you've ever been in and who you're So see any with so who are they seeing you alongside in this content? Who are you doing your your talk? Sweet like I spoke about when I first began doing my zoom talks and I put them on my Instagram with big names And then that built into my podcast, you know, and it's now a top rated podcast You know, and it sits on all the platforms and I have great guests and I just repurposed the content Which we originally filmed you can do this exact thing too But you've got to look at what you are posting every day So who have you spoken with use all your contacts? Who's bought your product? If nobody has you start reaching out to people and getting some names alongside you And I don't mean you have to go to an a-lister that could be quite hard if you're just starting out But you need to get brand association they just want to trust you and when they see a familiar face Then more likely to trust you so your content is crucial On your content you've got to make sure every day This is still only in tip one You know it could take quite a while to go through every tip I know this I think I think I'll do it part two sometime I'll have to figure something out I'll have to do I look up else I don't know, but this is going to be a review So top one, see what you want to want to look at is how often you're posting You want to be posting around once a day Now, there are tips and methods you can do to grow your content fast And they tell you now, me, Prince EA, Jay Shelley, we've all done it And a lot of really big speakers there I'll tell you what we do We post generic videos of something which pulls on a heart string Maybe it's an emotional video Maybe it's a really cute little dog video Maybe it's a beautiful image of someone coming back after the war meeting their child Whatever it might be You post a video, it might not be yours You've got to find it but you've got to tag them You've got to find this generic content or you can buy it online When you find these beautiful generic videos What you will then do is you will repurpose that and you'll use it on your page And you'll write something underneath it like double tap If you think, blah blah blah about the video Double tap if this tickles your heart today Double tap if you agree And then people will start to share it They'll double tap and they'll share it Oh my god, this is so beautiful That's what you want You want people to say, oh wow This is a great page I want to follow But you don't put the generic content up every day It's got to be in keeping with your brand as well Not always like if you put up a cute little animal Maybe that's nothing to do with your brand The point is this is how you go viral Why do you go viral like this? Because when loads of people are double tapping like When loads of people are commenting They're sharing the story They're saving the image And they're sending it to friends Do you know what happens? That post goes to the Explore page And when your post goes to the Explore page on Instagram That's because the algorithm has said, hey, this is a really popular post Loads of people are liking it, loads of people are commenting on it Let's put it on the Explore page for more people to see now Honey, you can go viral now hundreds of thousands of people can see your post on the Explore page And you have the ability to gain tens of thousands of followers literally in one post Just like that And this is what I did So I grew it through a lot of generic content like this And then you would go back and see you'll do your post A sales post Something else about you and then a generic post And then again the cycle Something about the business that you have Why it serves others for day two Day three might be a testimonial Day four is the product itself Day five generic video And you don't even have to leave the generic video for that long I would if it's relevant to you So if you're teaching, if you're a coach Okay, in business And you want to teach your clients around Why business is so important And using a certain tool Then you put up a video, an emotional video Something that people understand through this video And then you say you see how this also applies in business Because here in business we can use this tool that I've created Which is similar to this guy in the video Do you understand? So you can always refer it back Anyway, it's a fantastic way to grow So use those points and get started with that