Lessons - The DNA of High Achievers | Mathew Knowles - Speaker, Corporate Consultant, and Advisor

So I think about performance and again like the DNA of the highest achievers in the world or you can talk about marketing brand, both of those are super interesting topics, what do you think is more relevant to what you're working on right now in terms of like messaging and what you want to teach over, you know, I look, you know, we end on the public speaker, I all over the world speaking and that's really my focus today, really my passion. So I love talking about the DNA of achievers, what are the traits and let me tell you Scott, how I that was my first of five books that I've written. I was just on a plane one day, back then people don't do it as much now Scott, but you know, 15 years ago, people in first class, I finally got to move from coach to first class, it hit. And you know, you asked somebody, what do you do? Well, people don't even talk to each other now because does there either watching the movie or only listening to music, but you know, people will be engaged and excited to tell you what they did, and I started thinking we had. All of these people are always so excited to tell me, but they are seeing basically the same traits. And I thought about myself and how my small success was and I said, well, so it starts with passion. What is that thing that I did that you've identified because that's the challenge Scott, most people haven't identified their passion, but passion is a fuel that energizes you. It's it's the thing that you go to bed at night thinking about and you wake up in the morning is the thing you prepare for because you just love what you doing. So, so I'd realize that passion is where success all starts well without passion. There's no possibility of extreme success because what you're going this with passion, like a glove, our work ethics. And those folks that are passionate realize when you live your passion, you never work the day in your life. And when you see people like Venus and Kobe Bryant God blesses all of it and Lebron and Beyonce, these Tiger Woods, these people that are the best in the world at it. What people don't see are their work ethics. No, Kobe Bryant has something called a love, it was called 666. And what that stood for is in the off season, he would for six months on the off season, that's how much time he had, he would go to the gym, six days a week, practice six hours a day. Think about this, it is all time that's what he did. And you look at Stefan Curry, he shifts a thousand three points every day of practice, a thousand. And then most people don't understand how passionate work ethics go together, that's why these people are so successful. It's kind of like mouth of blood will it outliers and he talk about the 10,000 hours that are required. You see I'm getting excited and I'll Scott. Yeah, I got you. No, it's good. I was my shit man. This is my shit. I'm all for it. Let's go. Let's go. But what you would you say that and you see those work ethics and then you understand that these people are risk takers also. They take risks. They think outside the box. They're not bots and thinkers. And by bots and thinkers, most of us have been conditions Scott that we have to do things a certain way. Since childhood, we were conditioned like someone whispering in our ear why we can't do it. Well, you can't do it because you poor. You can't do it because you black. You can't do it because you part of the LGBTQ community. All these reasons why you can't do it. And what we do is we're inside a box hitting walls all day long. We just bounce in and guess walls because we believe we can't do it. And if we invited someone in our box, they would be just like us a bot sitting thinker. So the giving analogy, if I'm a hater, then I'm going to want another hater in my box. But when you step outside of that box, there's no boundaries at all. So part of success is how we condition ourselves to think and not to be bots didn't what we think. Like part of, I think, I'm nice to assess this. I never did it the way everybody else did it. No, when we came into the music industry, they were in the record industry. I was in the branding and a branding part of the business. They didn't understand branding and endorsement. And how I'm saying, okay, that's the child marketing budget is a million dollars. But if I got lower, you know, that sounds so long. Now they're marketing budget is already billion dollars. And so I understood that coming from corporate America. So you need those two traits, you know, it's about building a team. And then building a team, you have to have an amazing leader. Someone that motivates people, someone that knows how to communicate, someone knows how to listen. That holds people accountable and responsible.