Lessons - The $0 to 15M Follower Formula | Natasha Graziano - #1 Female Motivational Speaker Under 40

In this lessons episode, examine how powerful personal brands are built from trust, value, and consistent visibility rather than follower counts alone. Discover why credibility grows through association and social proof, understand how offering value first unlocks opportunity and monetization at any scale, and uncover how mindset, habits, and neuroscience-driven practices turn intention into lasting growth. What I want to do first is I want to understand your playbook for building your personal brand, because I want to sort of showcase how you use your social, and now that is a kickoff point for launching MBS, for writing a book, for the speaking engagement you're at last night, and all the other ones. So you have a formula that works on Instagram, you're building a community on Instagram. When do you start to monetize? And how did you monetize? What's your strategy for somebody that would want to say, okay, I have my own community, I want to build my own community. She's done it, so that now she has 10 million plus followers and obviously the opportunities for her have opened up. Totally. So how do you do that? Okay, so you can easily monetize from 10,000 followers. I mean, you can monetize at any point. The thing about it is exactly what you said, it's about building a community. It's about having people trust you. People look at three things when they come to a brand. Number one, what value are you offering? Okay, so what value are you offering? Who are you? What's your story? What's your USP or unique selling point? What are you offering to the world? What content are you posting? What are you putting out there? That's the very first thing that look at. The second thing that look at is who are you associated with? So when they come onto your page, they want to see you alongside, you know, you've had Joe Vitale on your show. You've had me on your show. You've had Jack Campbell on your show. So incredible minds on that, right? I love how I just put myself in that box. But I, you've had some amazing people who show so when somebody comes to your page, they know, oh, I know Dr. Joe Vitale and Jack Campbell from the secret. So I trust them already. So therefore I trust Scott because I'm already seeing people that I trust on your page, right? And that's the same thing with anyone that's listening. Who are you associated with? So who is on your page with you? Who's speaking for you? Who are you showing up with? That can be testimonials. That can be people you're doing zooms with, people you're collaborating with, people promoting your brand. However it is, who is alongside you? And then number three, where have they seen you? Where have they seen you? What publications have they seen you in? Who's speaking about you in the press? Have you been in Forbes? Have you been in Trippano? Have you been in business inside? And what publications have you been in? What TV shows have you been on? That is what people look at. Those three things. And if you can tick every one of those boxes and you have, doesn't matter the size of the following, but of course the numbers help. And I'll tell you why now. Every time I knocked at a door when I started my career and I didn't have many followers on there, maybe a, you know, tens of thousands versus hundreds of thousands at the time, I would knock on the door. And if I didn't have a blue tick, people are not quick to answer the door because you're just the same as everybody else on the platform. However, if you knock at the door and you have hundreds of thousands, or I am now with millions and millions and millions, tens of millions of followers, then you knock at the door and you got a blue tick next to you. It's not knock. Who's there? Oh, it's you instantly validated social proof. Yeah, yeah, instantly validated social proof. Your validity has gone up. Your credibility has gone up. So anything that comes out your mouth now is already on a pedestal. And on top of that, you then offer value. So you swoop in there with value. So it comes with value mindset, offering value. I was saying to somebody earlier when I was on their show, I was saying, if you do something for somebody else and you make them happy first, they will go out of their way to make you happy and return. They will go out of their way to do something back for you. That's the law of reciprocity. That's the law of reciprocity. So give first off a value first. And when you knock on that door, give value and say, hi, this is what I can do for you. I've got 10 million followers on my Instagram. I've got five million followers on my TikTok. I've got another million on my YouTube. So, you know, we're adding up and my email database. We're adding up to near 20 million. Let's go. I didn't get them done. My math's wrong. All right. But what? It's all good. Yeah. Just somewhere in the big numbers and calls. So this is what I can do for you. Do you want to do XYZ together? You're offering them monumental numbers or let's say you don't have those numbers. You're listening and saying, like, I don't have those numbers. What can I do? What can you do? Tell me, what can you do? Do you have a great email list? Do you have a linked in platform? Do you have a group of community every Saturday that you host in your local community with 300 people? Any of this is more eyes on you. Any of this is more eyes on them. The eyes on you is the eyes on them. And that is what you offer. Visibility. You offer something that's adding value to them first before you ask. So I started my career. No, I was going to say that was the good point. I know that's how you started to career. It's like you grew it. But you're not only offering value to the people that you're doing business with. You're also consistently offering value to the audience and the community. And that's how you build it. That's how they trust you. That's why you have the 10 million followers. And something that you said before even started filming in the other room was really interesting to me. You've never actually filled out a speaker application before. No, I didn't even know what it was. And how many have you done now? Oh, well, in terms of like speaking engagement. Oh, speaking engagement. Yeah, yeah. Not a secret. No, no, how many speaking app? Yeah, a lot. A lot. Not we're not into the hundreds yet. But like people come to. Yeah. So the whole point I'm trying to make is social is social is like the equalizer in terms of a business can go spend money on PR. A business can go sponsor a conference and go get their CEO to speak at a keynote. But what you can do is you can constantly post nonstop on social build a community and all of a sudden you have the same access to opportunities that somebody who's spending a million, five million, ten million dollars would only have access to. It's hard to get PR for free. It's hard to get speaking engagement for free if you have no audience. Absolutely. The best way they say to sell a book. Yeah, go on stage. Yeah, 100% the best way to sell your business right now is speak on other people's stages. That's what you've done. So, okay, so this is how you've built the brand. This is how you've built Natasha Graziano. This is how you now speak globally. But now you can use this and this is what you're doing now. So you're launching a book. And I'm curious. I want to go through topics in the book because to me, this is interesting. To me, everything that you speak about on the social side and on the business side, you know this. It all resonates with me. This is something like I live by. The other side of the things that you speak about to me that's still like it's foreign to me. It doesn't have sense to me, right? Like I, I do. So let's let's talk about the things that you speak about. So you speak about MBS. I don't know shit about meditation at all. I know about manifestation, law of attraction, my interpretation of these things because I get a lot of hate too. And there's sort of like two sides to it. You either love law of attraction, manifestation, or you absolutely hate it. And you're like, that's absolutely BS. Like I just work hard for whatever I have. So this is my interpretation and how manifestation, law of attraction is impacted my life. And I want to understand if this is correct. So when you do, when you manifest something in my mind, it means that you're constantly thinking about it, constantly sort of already assuming that you have that thing. So that all the actions you take in your day to day are even subconsciously geared towards you trying to get that thing. So that is, that to me makes a lot of sense. And that's the way that I've had explained to me by Joe Vitale, by Jack Canfield. Like this is the sort of like the scientific way. But you take it a step further because you actually go into the different ways that you think through things. And there's like some neuroscience in there as well. So that I like that a lot because I want to dive into that. Because I want to, I want to, I want to get rid of like the whole negative stigma towards law of attraction because in my mind, all it is is at, at its core, its goal setting and constantly working towards those goals. And I feel like by making it seem like anything else in that, it's almost like confusing and conflating what it actually is. But realistically, if you are always thinking about something and it's your top priority, then everything you're going to do in your life, if it's actually what you care about is going to be towards to get closer to that thing. Absolutely. I don't know why that's confusing to people. That just seems like a very basic thing. But I think because they call it law of attraction versus goal setting, all of a sudden, it's like this like airy fairy, like weird thing that like seems like esoteric and not tangible anymore. Absolutely. Okay, so let's go into it. So what are you actually, what are you? Okay, so first, well, do you want to do meditation? Do you want to do like law of attraction? What's the, or do they probably cross over? They cross over. Okay, so what do you teach? What do you teach? So I help people, look, they're full human potential. I help people understand how to bring the ancient wisdom and the neuroscience together and where they meet. I knock out the skepticism. I knock out the woo-woo. I'm not interested in think positively and it will all appear. No, forget it. That is not what helped me. What helped me was the science unlocking my brain. Our mind are this piece of hardware two million years old is the most incredible piece of hardware that we have in our body. This helps us function and also helps us defunction if we don't use it correctly. Sometimes you've got to unlearn what you know to grow. And right here, I'm going to talk through a few pieces if you want. Yeah, I want to. Okay, so I don't know if you want to break it down because you brought actually you're very kind. You brought an early copy. This isn't even printed yet. I think it's going to have some more updates and up before it actually goes live. But okay, so let's, you can break it down however you want. Amazing. The chapters stop there. Yeah, I'm like, let's go through the chapter. Okay, so unlimited power of the subconscious mind. We're 98% of your thoughts and actions flow from and how to rewire your subconscious permanently to create wealth and abundance. So, okay, let's talk about thoughts. Let's talk about the things you're thinking on a day-to-day. This to me sounds like your thoughts and your subconscious, if they're flowing from somewhere, that means that you're not controlling them. They just seem to be appearing in your head like I'm sure we have, you know, this data as to how many thoughts we have during a day. And I'm sure a lot of them are not useful. So where do thoughts flow from? And then once we understand where thoughts flow from, positive or negative thoughts, then how do we actually tap into that so that we can be focused on thinking on the things that we actually want to be thinking about as opposed to things that are stressing us out, probably drawing and draining a whole bunch of energy out of us. So how do we sort of like, and I've heard also, I think I've heard it called like priming your thoughts is like one way of phrasing it, basically making sure that the thoughts that you think are actually your own thoughts versus all the other shit that's like imposing on you. This is an entire book in itself. I know. I mean, this is amazing. We're just going to thoughts flow from your mind. We have neural pathways, right? So neuroscience is something every search for many, many, many years. It's something that we, we have in our brain, neural pathways, okay? And that's where our thoughts will start from. If we go a little bit deeper, we have a part of our brain called the reticular activating system. In the lower part of the brain, it filters two million bits of data every second, colors and sounds and things you see, but not smell as a different part. And what it does is it shows you things that you deem as important. So what do you deem as important? Anything you focus your mind on is what you deem as important. So your reticular activating system will show you evidence around you to prove that your belief system of what you think is important is true in people, places and events. So if you are thinking thoughts of imposter syndrome negativity, I'm never going to be great. You know, I'm not worthy of love. I'm not worthy of the pay rise. I'm not worthy of having a good podcast. I'm not worthy of, um, you know, yeah, whatever it might be, your brain, your reticular activating system to be precise is going to show you evidence to prove that that belief system that you apparently deem as important is real. But actually, if you learn to move and move for that to change it to say, I do believe I'm worthy of the pay I do believe that I'm worthy of love. I do believe that I'm worthy of starting my own business. I do whatever it might be and you believe it at a belief level and it sounds like I am worthy of right. And it starts like that. And you start thinking thoughts of worthiness, of abundance, of wealth, of something different, listening to podcasts, reading books, ingesting new knowledge, firing, rewiring your brain, those new neural pathways, the synaptic connections change. Your reticular activating system shows you new evidence around you to show, hey, your new belief system is real. And he has people, opportunities, events and places to show your new belief system is real. So it is up to you. What do you see around you? It's up to you. Do you ever find someone says yellow mini? You now see yellow minis everywhere. I was just going to ask if this is what you're talking about. Yes. Exactly. Okay. So when you think of a car, think of a car and you'll see that car all the way. Yeah. Yeah. That's exactly this. If I say, oh my god, I'm on a winning streak right now. All of a sudden you get another phone call and it's another winning streak. And like I had three things happen. You just say things coming trees. You know, I don't know why it is, but it's a powerful number. Tesla, the Tesla method of any of you know about that is a really powerful method to look into it. That's about three, six, nine, the numbers. But it's incredible because the other day I was feeling amazing and I didn't start my day like that by the way. I started my day in a very bad way. How do you change those thoughts? You shake it off. You go to yoga, you go for a run. You literally physically shake the body. When you shake up the body, the DNA physically moves, the cells move, the atoms move. We change. Plus there's actual hormone releases that will improve your mood and elevate your mood in your mindset too. Right. So if you do like if you physical exercise, like there's serotonin release and whatnot. Absolutely. And we can we can channel all of this. You know, our endorphins are dopamine, are serotonin? Is it serotonin? Am I getting them right? Yeah. Yeah. Yeah. Serotonin and melatonin. Yeah. Absolutely. And we can we can channel all of this and we can create more of it through exactly what I'm talking about. I'm going to give you one final thing that helps you with your thoughts because let me just preface this. Your thoughts become your feelings. Your feelings become your habits and your habits become you. Your habits become you. Who we are by the age of about 30 years old is just an amalgamation of our habits. You I we're just an amalgamation of our habits. What we do what we do regularly and what we believe and that's here we are. Can you change that? Well, of course you can. Why not? You can become whoever you want to be hence the new book. Be it until you become it. Become the version of you. You want to be before you get there and then surely it will become you. So every day the first place to start if you want something to take away right now you want to do this. Get a pen and paper and write this down. Write down every single thing that you've done from the morning until the evening. So we're every time a day or two things the same keep going. Before you go to bed look back at every single thing you did and you wrote down I had a coffee for five minutes. You'd write the time. I chatted on the phone to somebody for an hour about bullshit. I mean it really didn't serve me but you don't need to write that you just need to write you know wasted an hour on the phone or that or phone call with X just whatever it was. And then I spent an hour filming a podcast. It's been an hour sorting out some admin. I spent another hour doing this, doing the gym, whatever it might be the end of the day. You have to go through that list and you mark them out of ten and just mark it out of ten. So you had your coffee with that served you. That was a nine out of ten. Great. You had that chat with your friend and that really that was a derogatory call. In fact it was undermining somebody else. It was really negative. Really putting more hate out in the world. That's not what I've done. I'm just saying other people have maybe done this today and believe me I once did all of this stuff. Sure enough people. Yeah, yeah, absolutely. And so that served you at like a two out of ten and then you carry on running down out of ten. Now why am I supposed to write down out of ten? Because anything that is under an eight out of ten is something you want to root out of your garden. You want to uproot it. Get it out of your garden. It's a motherfucking weed. Get the weed out of your garden. All the weeds of my mind led me to doing shit that I regress. Stuff that I wish I'd never done. But it's a part of who you are. Your past does not define you. It is just a part of who you are. So habits define you because that is who you are right now. So change them if you want to appear different in the world. If you want to be a different person, if you want to be successful, if you want to get out of being broke, you want to stop making the same mistakes that you're making every day and whatever field you're doing. Change your habits. Change at a root level and that's your habits, that's your thoughts and that is the law of attraction. I love that. That's a great definition to you. Thank you. I take the woo woo wow. It's just real. Yeah. Yeah. No, you get rid of the bullshit because that everybody, you know, if you're talking about different books and things if people subscribe to like like atomic habits, for example, like how how big is that about? Yeah. But like that's the that's the end result. So you have to go a couple steps back if you want to actually action that you the habits are great. Yeah. But they're not going to turn into habits unless you get the mindset right first. Absolutely. Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so you never miss an episode. And if you want to dive deeper into this conversation, check out the links in the description to watch the full episode. See you in the next one.