Jim Kwik - NYT Bestselling Author of Limitless | The Boy With the Broken Brain Who Became the World's #1 Memory Coach

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Why do you believe that human intelligence will be the greatest competitive advantage in the next decade?

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Intelligence is really how do you use your brain and direct your mind to create the life you want.

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Intelligence is a muscle that grows stronger with use.

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Today's guest is Jim Quick, an American coach and brain performance expert known for helping people improve their memory, learning and mental performance.

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Through his work as your brain coach, he teaches practical strategies for unlocking human potential and optimizing the brain.

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In this conversation, he explores human intelligence, the impact of AI, and how we can strengthen our cognitive abilities.

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What your advice is for somebody who's listening who feels like they are offloading a little bit of their cognitive horsepower to AI?

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AI is not artificial intelligence as much as augmented intelligence.

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It's meant to augment intelligence.

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your superpowers.

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AI is no longer a competitive advantage because everybody has access to it.

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It's the intelligent user that's gonna get more out of it.

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What are the things that the average person can do every single day to make sure that they optimize their human intelligence?

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Number one is awareness.

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The second thing is agency, giving more influence than we think by the choices that we make.

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If we aren't conscious of it, we sort of default to moving in the wrong direction.

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And that's scary.

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MyFitnessPal is a success story partner.

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Now there's something that stops a lot of people from doing the one thing that would help them feel better in their day to day.

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Give them more energy, make them sharper, help them sleep better.

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I think we all want these things, right?

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It's tracking your food.

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It's not rocket science, but tracking your food.

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Tracking what goes into your body is the single best way to feel better, to live a better life, to have more energy, to show up better at work, better at home.

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And tracking your food is not weird.

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It's not obsessive.

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It's not something that only fitness influencers do.

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Because when you first hear, I track what I eat,

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It can sound like somebody who weighs every grain of rice and is panicking about a slice of pizza.

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That's not what this is.

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That's not what I do.

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And I use MyFitnessPal.

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What I do is I log what I eat and it shows me what's going on with my food.

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And there's this misconception that if you log your food, it's going to take up an hour of your day.

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No, they've nailed it.

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And I've been using for context of MyFitnessPal app for years now.

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It's one of the first tools I've ever used, first apps I've ever used.

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when I was on my own health and wellness journey.

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The reason being is because it's so simple.

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So they have a couple different ways to log food.

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Barcode scanner that handles any packaged products.

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You just scan it, it'll log it.

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They have voice logging.

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So I can say what I ate out loud.

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They'll log it.

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There's also meal scan where I can point my camera at my plate and it figures out exactly what's on my plate.

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And here's where the premium version of MyFitnessPal comes in.

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It breaks down my macros by meal, breakfast, lunch, dinner, snacks, all separate.

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And that's valuable info because the distribution of my food across my day matters just as much as the total.

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So if most of your protein is at dinner and you're running on coffee and carbs until 2 p.m., well, your body is going all morning and most of the afternoon without what it needs.

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So if you feel like garbage around 3 and 4, it's going to show you that.

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So MyFitnessPal gives you meal by meal breakdown.

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And the premium also has a food analysis that shows patterns across the week where you're consistent, where things start to shift when life gets busy.

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So all of a sudden, that mid-afternoon crash is no longer a surprise.

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You understand what you ate and you understand what you feel like garbage, or rather you understand what you didn't eat.

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It also connects with 40 fitness apps and wearables.

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So if you use a smartwatch or a workout app, your nutrition and your training are all in one spot.

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Think about it this way.

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You wouldn't call someone obsessive for checking their bank account, for paying attention to their expenses, for making sure they're not overspending or have all these subscriptions that they're not using if they're trying to save up to purchase a house, right?

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It's smart to have the right data and people that check their bank account, they just want to know what's going on so they can make good decisions.

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This is the same thing.

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It's information about the one thing, food, that affects how you feel more than anything else.

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Because food is a foundation for your energy, for your sleep, for your weight, for your recovery, for your performance at work and at home.

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And you don't have to overhaul how you eat to get value from this.

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This is not about restriction or dieting.

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It's about having information.

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So do yourself a favor, start paying attention to what goes into your body.

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Go to podcasts.myfitnesspal.com and use code Scott.

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That's S-C-O-T-T, all uppercase letters for 15% off MyFitnessPal premium.

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One more time, that is podcasts.myfitnesspal.com, code Scott.

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Jim, everyone is obsessed with artificial intelligence right now.

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You've been speaking a lot about human intelligence.

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So explain what human intelligence is the way that you see it.

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Why do you believe that human intelligence will be the greatest competitive advantage in the next decade?

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You know, for the past three decades, you know, we've done other episodes where I talk about speed reading, memory improvement, focus, flow, brain optimization.

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I feel like all of those are pillars for building human intelligence.

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And for me, intelligence is...

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It's changed over the years.

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Most people associate intelligence to IQ.

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You take a standardized test when you're 8, and that's your potential when you're 88.

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But all the research suggests that your intelligence isn't fixed, like your shoe size, that through neuroplasticity, through challenge and change, it could grow.

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You could create new thoughts, new identity, new habits, upgrade your wisdom.

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For me, intelligence is...

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is really how do you use your brain and direct your mind to create the life you want?

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Like somebody could be quote unquote intelligent and be very book smart, be able to quote every book, but if, you know, on finance or whatever, but if their life doesn't reflect that wealth, then how intelligent are they really?

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And so in the context of artificial intelligence, you know, I feel I'm very absolutely optimistic.

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I'm hoping we're going to go around a track where AI... My big fear is where people are cognitively offloading their intelligence to their devices, you know, and not getting the exercise.

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But I think intelligence is a muscle that grows stronger with use.

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I feel that intelligence also is the things that... What makes us human, meaning that...

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For me, in the AI revolution, I'm hoping on the other side, there's a renaissance of human evolution, meaning that if AI could compute and process and do these other lower level tasks, what does that free us up to be more human?

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Because in order to be valuable in the workplace...

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We have to because we're not going to compete with AI.

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So it's going to force us to enhance our EQ, our emotional quotient, our empathy, our compassion.

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It's going to force us to increase our understanding of things, like really understanding comprehension, our purpose and our meaning behind things.

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Our adaptability is going to be such an important trait for us.

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for building our human intelligence, our ability to have cognitive flexibility, as opposed to cognitive rigidity like Blockbuster, where they didn't adapt, or something like a Kodak that created the first digital photography, but where are they now?

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So that's cognitive rigidity, whether it's for an organization or an individual or a country or a nation, it's really the same.

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And then also social intelligence, like being a nexus for leadership,

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because it's not just your neurological connections it's your social connections you know influence your ability to to coach your ability to persuade your ability to create depth of relationship and i and so like if ai is doing these fast computing and processing maybe in order to be relevant and in in the workplace we have to focus on being more human which would be which would be amazing but do you feel like

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When we offload some of our thinking and some of our cognitive processing to AI, which I feel like a lot of us are doing, that's your fear.

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And it's not a fear.

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It's like I feel it's a reality.

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It absolutely is.

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I mean, you see all the stats.

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There are even the recent MIT study where they took three groups of students, A, B, and C, and they had them write essays.

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And group A used ChatGPT.

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Group B used Google.

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Group C, no technology.

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Yeah.

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And they did mapping, brain mapping.

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They also tested before and after.

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And it was those that were spoon fed the information that they had the least cognitive engagement on brain scans.

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And also they had the least amount of recall.

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Because, you know, when it comes to learning, part of the neuroplasticity, just like working out your body, it requires effort.

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Right.

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Like you can't buy a fit body.

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You have to, you have to do the, you have to do the work.

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Same thing with mental, you know, it's use it or lose it.

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And while your brain is, uh, is an organ and acts more like a muscle.

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And if AI is taking all the friction or the challenge out of learning, you know, then it's,

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My big fear, it goes the other way, where we cognitively offload the thinking.

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Not just technology remembers things.

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We talk about digital dementia and you don't have to remember phone numbers or your to-dos or calendar or anything else like that.

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So we've lost that muscle unless it's trained.

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But the cognitive, I call it digital deduction back in Limitless six, seven years ago, where it's also thinking for us.

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I mean, think about GPS.

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Right.

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Right?

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Like now before you had to have a map or you used to exercise your visual spatial intelligence to get from here or there.

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But if technology is telling you when and where to turn, it's very convenient.

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But we don't have to exercise and build that strength.

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And I think there's a consequence.

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Because with technology, it's kind of like...

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So, you know, even you get to the studio, it's let's say it's on the fourth floor.

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The elevator is a form of technology, right?

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And it's very convenient.

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But then we didn't take the stairs, right?

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So we don't get those steps in or if you have to go eight blocks to go to the bank or whatever, and you take a car or a taxi.

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then it's very convenient, but then you get your steps in.

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So my thing is, what if we offloaded all our thinking to AI, and then we no longer have the capacity to use our critical thinking, our judgment, right, our logic, and those muscles weaken?

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I mean, imagine a society or a civilization.

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I don't want to get...

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like gloom and doom, but imagine a society where in mass we're offloading that.

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I mean, you know how susceptible we would be to other people's agenda, where we can't think for ourselves, we can't sort through misinformation, we can't use our critical thinking?

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So we're already, unfortunately, not using that as much as we should in some cases, but to offload intelligence, that creates an even more precarious situation for society, where they can be super susceptible and influenceable.

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One thought you mentioned, like there's going to be a premium on human intelligence, which are all these, I guess, soft skills is the best way to describe it.

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Like the ability to build relationships.

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And I think those soft skills are going to be the hard skills.

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Well, they will.

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Yeah.

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But the issue is, and I wonder what your advice is for somebody who's listening who feels like they are offloading a little bit of their cognitive horsepower to AI.

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Yeah.

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Because I think that if you offload too much of your cognitive horsepower to AI, then it's going to make it very difficult for you to improve those human intelligence skills.

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Because you're never challenged.

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Because with challenge comes change, right?

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With struggle comes strength.

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And I'm not saying no.

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I'm very pro-technology.

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But for me, AI is not artificial intelligence as much as augmented intelligence.

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It's meant to augment your superpowers.

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It's meant to magnify.

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But the challenge is, I mean, think about AI could amplify, it could scale things, but it only could scale and amplify what you bring to it, which is your human intelligence.

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Somebody could use, because AI is no longer a competitive advantage because everybody has access to it.

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Right.

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And, but it's the, it's the, it's the intelligent user that's going to get more out of it where somebody uses AI to create a social media post.

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Great.

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Or someone could use it to create the next billion dollar venture.

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It's the human intelligence that that has brought to it.

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It's, it's like, I work with a lot of athletes, a lot of F1 drivers.

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And so like that, that car, right, that, that, that multimillion dollar piece of technology is like AI.

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But a skilled driver who's had great intelligence in that context is going to get a lot more of it than I would.

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That's going to determine the performance.

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Right.

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And so my concern is that while AI could amplify and scale, it only scales what you bring it.

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And so if you are confused, you are incapable, you are chaotic, it'll amplify that.

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Right.

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Or if somebody is competent and they're clear, and it'll amplify that also as well.

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And so I feel like this will force us to really, I think one of the biggest conversations of our time is, and this is a story, is like, how do we remain deeply human in an age of AI?

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Right.

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I mean, it's just like, because AI, while it could process and give you immense amount of information, ultimately human intelligence, human beings have to determine what this information means, what of this, all this data is important, and also most importantly, what to do with it.

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Right.

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Like even if you look at GPS, GPS could tell you the fastest way to get from here to there.

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But human intelligence will tell you whether that place is even worth going to.

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Right.

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And so I and the thing is, is I know that human intelligence could be improved.

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You know, it could be trained.

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Unfortunately, in school, they don't necessarily teach you.

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They teach you what to learn.

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you know, what to think, but not how to learn how to think, right?

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There's no classes on meta-learning or metacognition or focus or flow or even memory, right?

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And so I think one of the most important things, like what separates people in terms of high performance, I think is our ability to adapt.

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Because that's the one constant is this change.

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I mean, who knows what careers are going to be around for next generation, you know, and what the world is preparing them for today.

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But what we know is the world is going to change rapidly.

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And I feel like my biggest concern is that natural intelligence becomes artificial.

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You know, I mean, it becomes commoditized because if we all if we're all kind of not using all that capability, then then everything we're producing is just derivative.

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Right.

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There's nothing special about it.

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It's just mediocre.

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And if our own intelligence is atrophying, then the output will continue to get worse and worse and worse and worse.

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Yeah, even just the basics, the stuff we teach on focus and memory and everything.

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Think about the consequence of too much information, not enough time to get through it.

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You buy books, they send it to your shelf, unread, become shelf-help, not self-help.

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That's why we teach people to read faster.

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It's a great exercise for the brain also because I think reading is true.

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I would exercise your body, and I'm a big advocate for more reading.

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Those stats are really scary, actually.

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51% of the populace will not read a book this year.

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51%, and only 16%, this just came out in The Atlantic, 16% of, only 16% of the populace across ethnicity, gender, age, are reading every day.

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Like something to, like a book, right?

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Very sad.

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And that's on a decline, and maybe because of digital, like because of all the things and options.

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All media, social media.

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We have all these technologies that are sort of converging at the same time to...

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It seems to sabotage.

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Very much so.

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And what I want to start with, though, is our agency.

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I just want to remind everybody that these are choices.

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There's a quote in Limitless, the original book, where it says, Life is the letter C between B and D, where B is birth and D is death and life C is choice.

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That our life is the sum total of all the choices we made up to this point.

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What are we going to eat?

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Where are we going to live?

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Who are we going to spend time with?

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All that stuff, right?

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And I believe these difficult times, they could define us.

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These difficult times, they could diminish us.

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They could distract us.

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Or these difficult times, they could develop us.

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We decide with the choices that we make.

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And I think that when we are engaging with technology, and again, I'm very pro-technology.

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It allowed us to connect in the first place, right?

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Then we make choices that we still do some effort, right?

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In terms of even like AI can give you great answers to the questions, but ultimately we have to ask the questions.

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And that's thinking.

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And we've been asking these prompts all our lives of ourselves, of this technology.

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But we spend more time upgrading to the newest form of AI on that platform or newest app or newest...

237
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iPhone or whatever, when's the last time we upgraded this technology that, you know, our minds has created everything.

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Well, it's sad because all these companies, whether or not it's, you know, Anthropic or OpenAI or all the trillion dollar social media companies, like, they are the ones that exploit our brains.

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Like, they know how to exploit our brains.

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They have huge marketing machines behind them that know how to capture our attention.

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They have an infinite amount of capital and also like you have the most, you know, the most knowledgeable behavioral scientists and everything to make things.

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So you have this individual, this person who is just trying to exist in life, trying to get through their, you know, their day and their job and they're getting constantly distracted.

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They're outsourcing their thinking.

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They're too stressed to pick up a book at the end of the day because they feel like they have too many things going on, too many fires about in their life.

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So it almost feels like a losing battle for the individual.

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Like there's a very small group of people that are reading your work, listening to your work that are, you know, trying to improve, read every single day.

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Like that's a small percentage of the population who are actively trying to fight back against social media, against outsourcing all their thinking to chat GPT and to, and to AI.

248
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But I want, I want to give people who feel like hopeless, like tools.

249
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Like what are the things that the average person can do every single day who, you know, they already have a million other things going on to make sure that they optimize their human intelligence.

250
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They don't let their cognition atrophy over time.

251
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They don't let their attention span decrease to like the, this infinite, you know, uh, whatever it is right now.

252
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Like, how do you, how do you fight back against all these, uh, cognitive behavioral scientists and marketing machines and unlimited capital?

253
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They're all trying to sort of, uh,

254
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take away your attention and control you to a degree.

255
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Yeah, and I think it starts, number one, with awareness, right?

256
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And so we can't change anything unless we're first consciously aware that there's something, a problem that exists, right?

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I think the second thing to remind us besides awareness is agency, that we have more influence than we think by the choices that we make.

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And so as intentional as we can be, like I find I get to work with if people are connected on social media, I get to work with some amazing high performers and CEOs and athletes and actors and politicians and everyone.

259
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And I think one of the traits that they have through line is they protect their attention.

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Right.

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That we live in the age of attention, meaning that, I mean, it's a currency.

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Like even think about the words that we use, we pay attention.

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Right.

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And if we had to actually pay attention, then imagine tomorrow.

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Here's a thought experiment for everyone listening.

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Imagine every single time you put your direct attention to something, you had to take out your credit card.

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or Apple Pay or something like that.

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And so every time you go on Facebook, you have to manually put in your credit card and you'd be charged by the minute or whatever.

269
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And then you switch over to Instagram and you pay all the same credit card and do the same thing.

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People would treat it differently, right?

271
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Because there is actually a cost to that.

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You know, it's every doom scroll and brain rot and everything that we're doing, you know, lowering our attention span and just our cognitive performance and sleep and everything else that comes through the effect.

273
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So I think being aware of the problem is very important to be able to change it.

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Like nobody's going to change their health unless they know a lot of times that there's some kind of, there's something that's pending, like some kind of disease or some kind of... And that's when I start going to the gym and that's when I start losing weight.

275
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That's when I start getting your health seriously.

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But the nefarious part about all this is we don't realize it.

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And that's where the awareness comes in.

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Like if people actually looked, and they know this cognitively, but knowledge by itself is not power.

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At best, it's potential power, at least power when we use it.

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But if people looked at their usage, the people say all the time they don't have time.

281
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But, I mean, we know we have time.

282
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And it's not, I realized that time is the one thing we all have equal, right?

283
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Nobody has, we don't all have equal income.

284
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We don't have equal education.

285
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We don't have equal network or contacts.

286
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What we all have is 24 hours in a day, God willing, right?

287
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Right.

288
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And so it's not even about time management.

289
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This is a conversation about mind management.

290
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It's about priority management.

291
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And part of the reason why people can't do all these different things is there's so many shiny objects and there's so many mechanisms for distraction by media, by marketing, and you name it, by machines now.

292
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And I would say that we would have the most important thing is to keep the most important thing, the most important thing.

293
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And I feel like high performers do that, that they keep the most important thing, the most important thing.

294
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And that is the most important thing.

295
00:20:48.417 --> 00:20:51.319
And so I would say it's priority management, right?

296
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Like if anyone here is listening to this and as an entrepreneur or anyone just going through the world, they feel burnt out.

297
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And a lot of times people think they're burnt out because they have too many things, right?

298
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And I think it's not always that's the case.

299
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Sometimes we're burnt out not because we're doing too much.

300
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Sometimes we're burnt out because we're doing too little of the things that matter, too little of the things that light us up, right?

301
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Too little of the things that give us high leverage, right?

302
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Like limitless is not about being perfect.

303
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Limitless is about advancing and progressing beyond what you're currently demonstrating or what you believe is possible, that we could redraw the borders and boundaries of our health, of our income, of our intelligence in every way.

304
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But I do think it starts with using your brain and directing your mind, because I think that's the greatest wealth that we have, because all the technology in the world that you see was created with your brain and your mind.

305
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And so, yes, you could upgrade that.

306
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And so some of the things that you could do is protect your attention.

307
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And then even if you're paying attention and you bring out that credit card to go on social media, how do you save and protect your attention, like put borders around it, around the things that matter?

308
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And also...

309
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Because for me, people say yes way too much.

310
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Like I'm here because I wanted to be here and I appreciate the opportunity.

311
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So I'm fully here even after long flights and, you know, crazy.

312
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New York traffic.

313
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Yeah, all that kind of stuff.

314
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But like for me, my filter is if it doesn't help me grow, glow or flow, I say no.

315
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Right.

316
00:22:13.715 --> 00:22:39.627
right then so i say no a lot but a lot of people struggle with fomo meaning they feel that fear of missing out right but i feel like we could do anything but we can't do everything and so i think it's important to say no and then it's just like good to great right you say no to good and so you say yes it's a great jim collins work um i quote a lot of books that people have seen the photos of me with when or bill gates or elon or oprah we it was how we bonded we bonded over books because you read to succeed right leaders are readers

317
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And I would say, like, even that, they protect their attention and also they engage.

318
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I'll give you one thing out of the new book that when I was doing research for it, Limitless, I wrote in six weeks, you know, and I don't know, you know, it did well.

319
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A couple million copies sold the last few years.

320
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And we donate all the proceeds to charity.

321
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We built schools in Ghana, Guatemala, Kenya, Alzheimer's research for women.

322
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in memory of my grandmother.

323
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So, you know, I think you learn to earn to return.

324
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This book, though, took over a year because it's a daily book, and I wrote one passage a day.

325
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And my goal for it is, and here's the tip that I feel like if people just listen to this, this will transform their lives or their business.

326
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When I say high performers, they protect their attention.

327
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There's a specific window that's especially important.

328
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So when you wake up in the morning, when I was doing research for this book, it's not just what I wanted them to read.

329
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You know, I wrote this book to help people with distraction, with overload, with burnout, with fear of failure, with imposter syndrome, with anything that would...

330
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we keep them from winning that day, right?

331
00:23:43.834 --> 00:23:47.736
And the other thing is, it's when you read it.

332
00:23:47.816 --> 00:23:49.717
So when you wake up, there's something called sleep inertia.

333
00:23:50.257 --> 00:23:54.279
And sleep inertia is where you transition from that sleeping state to the waking state.

334
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And certain cognitive functions come online.

335
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Your awareness comes online.

336
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Your alertness comes online.

337
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Your attention comes online, right?

338
00:24:01.102 --> 00:24:09.786
And in that transition of sleep inertia, the mental inputs, the inputs you put into your nervous system and in that window when you first wake up,

339
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has a disproportionate effect on the rest of your day.

340
00:24:13.147 --> 00:24:18.008
So this is interesting, specifically on your focus for the rest of the day.

341
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Like what you see first thing in the morning or think about first thing in the morning is in effect what you focus on later that day, disproportionately.

342
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Also how you feel throughout the day.

343
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Like you pick up your phone in that window, right?

344
00:24:30.752 --> 00:24:32.793
And you get a message and it puts you in a mood for...

345
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maybe a bad mood for hours, right?

346
00:24:35.394 --> 00:24:36.774
And that's all just coded in at the beginning.

347
00:24:36.794 --> 00:24:38.354
Yeah, in the beginning, and I'll tell you why.

348
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And the third thing, not only does it affect your focus disproportionately, what you're going to focus on, what you're going to feel the rest of the day, but it also gets your mental input in that window will disproportionately affect how you frame the day.

349
00:24:49.978 --> 00:24:58.680
Meaning you're at work and these conversations or a situation comes up, you might see it as an opportunity or depending on that input, maybe you're seeing it as a crisis.

350
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Right.

351
00:24:59.680 --> 00:25:05.362
And so that that's a huge leverage point, because while time is limited, your leverage is limitless.

352
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And I'm always looking for those those force multipliers.

353
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And it's protecting that window.

354
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That's why in that window, meet people that, you know, they maybe they're doing it for something more apparently.

355
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There's prayer in that window.

356
00:25:17.786 --> 00:25:19.507
So that's going to magnify or gratitude.

357
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Because that will affect what you're going to focus on later that day and how you feel the rest of the day and how you frame situations that you might not appreciate when you are doing those exercises.

358
00:25:29.962 --> 00:25:35.690
Or some people could visualize their goals and the things that they want to rehearse to be great that day.

359
00:25:36.090 --> 00:26:05.116
right and so that's why it's so important so I designed Limitless Daily as you read one passage a day like Daily Stoic but instead of pulling from Stoicism we pull on science the science of the mind so every entry has I rather reference psychology or science of the brain which is neuroscience in terms of why that works and so that use that prime and the other thing is when I said the reading you know where people aren't reading as much and I think that's it's so important to be able to read like if someone has decades of experience they put into a book

360
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And somebody can sit down and read that book in a few days.

361
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They can download decades of wisdom into days.

362
00:26:10.821 --> 00:26:14.745
I mean, there's no greater advantage than that in terms of fast tracking your success.

363
00:26:15.285 --> 00:26:20.089
And so I feel like people will change their identity and also seeing themselves as a reader.

364
00:26:20.370 --> 00:26:20.910
They wake up.

365
00:26:21.170 --> 00:26:24.594
And the thing is, you can't start a new habit without you get to replace something else.

366
00:26:24.694 --> 00:26:24.954
Right.

367
00:26:25.074 --> 00:26:27.877
And the thing you want to replace is touching your phone.

368
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Right.

369
00:26:29.217 --> 00:26:31.858
I saw my Facebook memories nine years ago.

370
00:26:31.958 --> 00:26:34.359
Simon Sinek and I have a video on there.

371
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Someone spliced it together, it has 38 million views.

372
00:26:36.960 --> 00:26:41.282
And it's just me saying, don't touch your phone the first 30 minutes a day and last 30 minutes a day.

373
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You want to protect your peace.

374
00:26:42.922 --> 00:26:47.224
And I always have this mantra, it's mind before media.

375
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Mind before media.

376
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Control your mind first thing in the morning before you open up media.

377
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When you pick up your phone and nobody would invite

378
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first thing in the morning, invite 200 strangers into your bedroom to talk about whatever the heck they want to talk about.

379
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All the problems in the world.

380
00:27:00.689 --> 00:27:01.990
That would be absolutely insane.

381
00:27:02.030 --> 00:27:06.152
But it's kind of like what we're doing, right, with our devices as we're scrolling through it first thing in the morning.

382
00:27:06.532 --> 00:27:07.532
And some people do that.

383
00:27:07.592 --> 00:27:09.373
Or they're doing it late at night, right?

384
00:27:09.493 --> 00:27:11.114
And I have this general rule.

385
00:27:11.314 --> 00:27:16.016
I was talking to somebody the other day that just they do this bedrod scrolling at night.

386
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And they justify it.

387
00:27:18.598 --> 00:27:19.458
And I totally get it.

388
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There's no judgment.

389
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People want to do that all day.

390
00:27:21.699 --> 00:27:23.680
Who am I to say, you know, don't do that?

391
00:27:24.260 --> 00:27:27.301
but they'll go on there because they had a hard day and this is their time to relax.

392
00:27:27.541 --> 00:27:28.242
That's all they'll say.

393
00:27:28.462 --> 00:27:30.803
And they'll go through and then two hours will pass.

394
00:27:31.323 --> 00:27:33.304
And I was just saying, that's interesting.

395
00:27:33.624 --> 00:27:35.185
And they have problems sleeping and all this other stuff.

396
00:27:35.205 --> 00:27:36.025
I'm like, wow, surprise.

397
00:27:36.065 --> 00:27:40.727
Not just the blue light, but all that stimulation, emotion, everything from the post.

398
00:27:41.087 --> 00:27:42.768
And I'm like, hey, how about this?

399
00:27:43.228 --> 00:27:46.089
You stay up an extra two hours when you're complaining you're tired.

400
00:27:46.549 --> 00:27:47.450
I wouldn't do anything.

401
00:27:48.310 --> 00:27:52.092
I wouldn't stay up any later for an activity that I wouldn't wake up two hours earlier to do.

402
00:27:52.152 --> 00:27:52.572
Of course.

403
00:27:52.832 --> 00:27:57.096
Like you wouldn't wake up at like, if you normally get up at six, you wouldn't get up at four and start like scrolling.

404
00:27:57.156 --> 00:27:58.477
No, that would be absolutely crazy.

405
00:27:58.517 --> 00:28:03.401
But it's kind of like what we're doing at night where we're spending an extra two hours doing something we wouldn't wake up two hours earlier to do.

406
00:28:03.902 --> 00:28:04.122
Right?

407
00:28:04.162 --> 00:28:05.103
But these are choices.

408
00:28:05.703 --> 00:28:09.427
And a lot of the work is taking like the unconscious and making it conscious.

409
00:28:09.447 --> 00:28:11.909
Because how are you going to change it unless you're aware that you're doing it?

410
00:28:12.169 --> 00:28:20.076
But these are choices we're making or we're just, they say Duke University came out with a study saying 40% of our behavior each day is...

411
00:28:20.736 --> 00:28:36.167
is unconscious it's habitual we're not even thinking about it because we're just defaulting to it and i feel like if you want to like by design and not default there has to be an intentionality behind it that we're doing things by choice conscious choice until it becomes that becomes a new routine or habit

412
00:28:36.387 --> 00:28:37.668
Plod is a success story partner.

413
00:28:37.848 --> 00:28:40.050
Now, I spoke about Plod a few episodes back.

414
00:28:40.130 --> 00:28:45.455
This is the AI-powered device that captures your conversations, turns them into transcripts, summaries, action items.

415
00:28:45.615 --> 00:28:49.438
And I wanted to come back to it because I keep finding new ways that this thing is incredibly useful.

416
00:28:49.758 --> 00:28:53.021
Last week, I sat down with a potential sponsor at a coffee shop.

417
00:28:53.341 --> 00:28:58.304
And we're going back and forth on deliverables, timelines, pricing, a lot of details and a lot of numbers.

418
00:28:58.404 --> 00:29:02.047
And normally after a conversation like that, I'd open my notes app on my phone.

419
00:29:02.447 --> 00:29:03.668
I try to write everything down.

420
00:29:03.708 --> 00:29:08.751
I remembered and I'd probably get about 70% of it, but the other 30% would be gone.

421
00:29:09.231 --> 00:29:12.373
Usually the small details that end up mattering a lot later.

422
00:29:12.593 --> 00:29:18.197
But this time with their permission, I had the note pin S on my shirt and I honestly forgot it was even there.

423
00:29:18.417 --> 00:29:22.580
So after the meeting, I opened up my plot app and everything was already laid out the full transcripts.

424
00:29:22.860 --> 00:29:26.622
a clear summary, the key numbers we discussed, and the follow-ups I'd agree to.

425
00:29:26.682 --> 00:29:29.143
And I could even ask Plod, what pricing did we discuss?

426
00:29:29.163 --> 00:29:30.144
Or what were my next steps?

427
00:29:30.344 --> 00:29:31.885
And it pulls up the answer right away.

428
00:29:32.045 --> 00:29:34.226
I didn't have to reconstruct the conversation from memory.

429
00:29:34.486 --> 00:29:36.207
And that's the part that I keep coming back to.

430
00:29:36.287 --> 00:29:42.430
I'm not splitting my attention in meetings between being present in the conversation and trying to document and remember everything.

431
00:29:42.670 --> 00:29:47.733
I can just focus on the person in front of me, knowing that the important details will be there afterwards.

432
00:29:47.913 --> 00:29:49.113
And remember, they do have two products.

433
00:29:49.133 --> 00:29:51.474
So the Note Pro magnetically attaches at the back of your phone.

434
00:29:51.494 --> 00:29:52.314
It's great for calls.

435
00:29:52.614 --> 00:29:57.855
And the Note Pin has clips or magnetically attaches to your shirt, making it ideal for in-person conversations.

436
00:29:58.135 --> 00:30:00.475
And you can choose between them depending on the situation.

437
00:30:00.535 --> 00:30:05.856
So if you spend a lot of your day in conversations and you're tired of losing important details, go check it out.

438
00:30:06.096 --> 00:30:10.697
Go to plod.ai slash success and use code success for 15% off.

439
00:30:10.717 --> 00:30:13.998
That's plod.ai slash success and use code success for 15% off.

440
00:30:14.938 --> 00:30:16.659
Odoo is a success story partner.

441
00:30:16.679 --> 00:30:18.701
And remember that is pronounced Oh do.

442
00:30:18.801 --> 00:30:22.664
Now I want to tell you something that happened to me recently that I think a lot of you will relate to.

443
00:30:22.964 --> 00:30:26.206
I was trying to send a quote to a client and this should be simple, right?

444
00:30:26.326 --> 00:30:30.369
Except the pricing was in one tool and the contact info was in another tool.

445
00:30:30.690 --> 00:30:33.151
And the last conversation that we had was in a third tool.

446
00:30:33.331 --> 00:30:37.174
And then I spent something like 20 minutes pulling it all together for one quote.

447
00:30:37.394 --> 00:30:38.055
And that's the thing.

448
00:30:38.395 --> 00:30:40.737
Each tool works fine on its own.

449
00:30:41.157 --> 00:30:43.038
The problem is that they don't talk to each other.

450
00:30:43.238 --> 00:30:45.900
So you become the person connecting everything.

451
00:30:46.160 --> 00:30:47.401
You become the integration.

452
00:30:47.561 --> 00:30:51.364
You're the one copying numbers between tabs and making sure everything matches.

453
00:30:51.524 --> 00:30:53.185
But that's what Odoo fixes.

454
00:30:53.385 --> 00:30:55.587
It puts everything on one platform.

455
00:30:55.647 --> 00:31:04.753
So I'm talking accounting, invoicing, CRM, inventory, HR, project management, your website, e-commerce, e-signatures, over 45 apps, all connected.

456
00:31:04.893 --> 00:31:08.956
When something happens in one place, every other place already knows about it.

457
00:31:09.136 --> 00:31:11.797
So you're not updating three systems every time you close a deal.

458
00:31:12.198 --> 00:31:14.219
And the pricing is the part that surprised me.

459
00:31:14.259 --> 00:31:15.560
The first app is free for life.

460
00:31:16.000 --> 00:31:17.901
Unlimited users, hosting included.

461
00:31:18.342 --> 00:31:21.063
One subscription after that unlocks everything else.

462
00:31:21.344 --> 00:31:25.606
So if you're spending your time connecting tools instead of actually doing the work you have to do, go check it out.

463
00:31:25.866 --> 00:31:26.547
Links in the show notes.

464
00:31:26.847 --> 00:31:28.649
My fitness pal is a success story partner.

465
00:31:28.729 --> 00:31:31.451
So people always ask me how I have time to track what I eat.

466
00:31:31.751 --> 00:31:33.292
Daily podcast, newsletter.

467
00:31:33.473 --> 00:31:34.694
I run a full marketing agency.

468
00:31:34.714 --> 00:31:35.554
My days are super full.

469
00:31:35.574 --> 00:31:37.576
And honestly, that's exactly why I do it.

470
00:31:37.696 --> 00:31:42.260
See, when you're running that many things, you can't afford to have your energy be inconsistent.

471
00:31:42.440 --> 00:31:47.163
Food is a foundation for energy, for sleep, for your weight, for recovery, for performance.

472
00:31:47.583 --> 00:31:50.285
And the days that I'm not paying attention to it, I feel it.

473
00:31:50.445 --> 00:31:53.447
The MyFitnessPal app makes tracking what you eat a non-issue.

474
00:31:53.467 --> 00:31:54.447
It removes all the friction.

475
00:31:54.607 --> 00:31:55.768
I just say what I ate.

476
00:31:55.808 --> 00:31:57.269
I can voice log it and it's done.

477
00:31:57.549 --> 00:32:01.171
Or I can point my camera at a plate with MealScan and it figures out what's there.

478
00:32:01.211 --> 00:32:02.852
I'm not sitting around entering ingredients.

479
00:32:03.152 --> 00:32:04.533
The app does the work for me.

480
00:32:04.773 --> 00:32:07.115
And it connects with over 40 fitness apps and wearables.

481
00:32:07.375 --> 00:32:10.917
So my training, my steps, my nutrition, it all goes to one place.

482
00:32:11.117 --> 00:32:15.321
One picture of what's happening instead of having to piece everything together or just go by feel or vibe.

483
00:32:15.361 --> 00:32:17.403
See, the whole thing takes seconds, not minutes.

484
00:32:17.684 --> 00:32:23.389
So go to podcasts.myfitnesspal.com and use code SCOTT, all uppercase, for 15% off MyFitnessPal Premium.

485
00:32:23.690 --> 00:32:27.033
That's podcasts.myfitnesspal.com, code SCOTT.

486
00:32:27.173 --> 00:32:33.475
Well, I think that's why your work and, you know, Limitless Daily and Limitless, it's some of the most important work that people can read.

487
00:32:34.416 --> 00:32:36.557
It was important six, seven years ago.

488
00:32:36.617 --> 00:32:40.178
It's even more important now when even more technology is hijacking our day-to-day.

489
00:32:40.278 --> 00:32:45.660
And we just keep, we seemingly keep accumulating all of these unconscious negative habits.

490
00:32:45.760 --> 00:32:48.501
We don't seem to accidentally pick up good new habits.

491
00:32:48.901 --> 00:32:52.582
So I think that, you know, you read this every single day.

492
00:32:52.903 --> 00:32:54.863
You pick up something that's new that's going to improve your life.

493
00:32:54.883 --> 00:32:56.384
It's going to help you architect a life by design.

494
00:32:57.544 --> 00:33:01.286
that's getting harder to do without a little bit of instruction and a little bit of awareness.

495
00:33:01.987 --> 00:33:09.771
Like we all want to live a great life, but again, we've sort of gone over this, but with social media, it's becoming increasingly more difficult.

496
00:33:09.851 --> 00:33:16.374
And everything is really, if we aren't conscious of it, we sort of default to moving in the wrong direction.

497
00:33:17.815 --> 00:33:18.495
And that's scary.

498
00:33:19.455 --> 00:33:22.657
It is, because there's a big consequence to that, right?

499
00:33:22.717 --> 00:33:24.258
It's just like if we're unconscious about...

500
00:33:25.350 --> 00:33:25.910
Any habit.

501
00:33:25.970 --> 00:33:30.713
If people are smoking or they're eating junk food all the time or they're not moving, there's a consequence over time.

502
00:33:30.733 --> 00:33:33.295
But what I'm talking about is mentally.

503
00:33:33.355 --> 00:33:39.518
Even when we talk about that sleep inertia first thing in the morning, nobody would wake up and just eat 12 cupcakes first thing in the morning.

504
00:33:39.759 --> 00:33:40.699
Because that's what it's going to do.

505
00:33:40.779 --> 00:33:45.062
It's going to disproportionately affect your focus throughout the day, your feeling throughout the day.

506
00:33:45.462 --> 00:33:47.825
you know, and how you frame the day, you know, with all that.

507
00:33:48.025 --> 00:33:52.069
But it's kind of like food is information, but so is, like, where we're feeding our mind.

508
00:33:52.469 --> 00:33:57.975
Like, and going back to reading, I would rather go a day without eating than a day without reading.

509
00:33:58.055 --> 00:33:59.257
That's how important it is to me.

510
00:33:59.497 --> 00:34:00.938
Now, I love food, right?

511
00:34:00.998 --> 00:34:02.059
And we have to eat food.

512
00:34:02.120 --> 00:34:05.683
So I'm not even suggesting, I don't want that to be clipped out and be like, oh, that's a thing.

513
00:34:06.164 --> 00:34:08.546
But I would say that, like, it's...

514
00:34:09.347 --> 00:34:13.633
Like nobody goes a couple of days and they're like, oh, it's just too busy to eat the past couple of days.

515
00:34:14.074 --> 00:34:14.314
Right.

516
00:34:14.674 --> 00:34:18.780
But people go days without reading something that can enrich their life.

517
00:34:18.860 --> 00:34:21.624
And I'm just saying reading is to your mind what exercises your body.

518
00:34:21.644 --> 00:34:24.187
People ask all the time, like, what's the best app or brain exercise?

519
00:34:24.207 --> 00:34:24.868
I'm telling you reading.

520
00:34:25.008 --> 00:34:26.150
Reading is that.

521
00:34:26.570 --> 00:34:34.597
Besides the fact that reading something actually builds your focus and where we're so short in our attention because of TikTok and everything else.

522
00:34:34.617 --> 00:34:35.178
And we use it.

523
00:34:35.198 --> 00:34:35.518
We use it.

524
00:34:35.538 --> 00:34:38.681
I mean, we have this all in our, you know, in our platform also as well.

525
00:34:39.161 --> 00:34:46.047
But the challenge is it's training us to have a very short attention span and reading is a wonderful way to grow your attention span.

526
00:34:46.428 --> 00:34:47.268
And where does that show up?

527
00:34:47.589 --> 00:34:53.134
When you're with your kids, you know, when you're in the investor meeting, when you're doing sales, you know, having holding that, having...

528
00:34:53.694 --> 00:34:56.677
strong focus muscles, you know, where you give folk a focus at will.

529
00:34:57.057 --> 00:34:59.580
Also reading besides that, it's a novelty.

530
00:34:59.880 --> 00:35:02.983
Like they did a study for longevity and it was on the cover of Time magazine.

531
00:35:03.003 --> 00:35:03.904
Some people might have seen it.

532
00:35:04.265 --> 00:35:07.248
It's with these nuns that were living like 80, 90 and above.

533
00:35:07.628 --> 00:35:10.151
And they wanted to find out what was the key to their longevity.

534
00:35:10.271 --> 00:35:12.753
They said half of it was their emotional faith, their gratitude.

535
00:35:13.454 --> 00:35:15.096
But the other half, they were lifelong learners.

536
00:35:15.256 --> 00:35:16.037
They're always reading.

537
00:35:16.237 --> 00:35:17.438
They're having spirited knowledge.

538
00:35:17.658 --> 00:35:19.740
uh, debate and discourse and everything.

539
00:35:19.760 --> 00:35:25.166
Um, and they're keeping their minds active and because it added years to their life and not only that, but it added life to their years.

540
00:35:25.647 --> 00:35:27.469
They called the study, uh, aging with grace.

541
00:35:27.969 --> 00:35:32.774
But I think there's so many benefits to reading and not just, uh, nonfiction reading, fiction reading too.

542
00:35:33.035 --> 00:35:38.060
So I'm, I, I actually read more fiction reading now than I do or biographies.

543
00:35:38.440 --> 00:35:40.082
Then I do non-creativity and.

544
00:35:40.102 --> 00:35:51.044
Creativity, imagination, EQ, empathy, and storytelling, your ability to sit and see something from another point of view, which also increases your cognitive flexibility, which is so very important.

545
00:35:51.224 --> 00:35:53.765
Like, you know, like reading is like mental parkour.

546
00:35:53.885 --> 00:35:56.005
And I also like reading things outside your industry.

547
00:35:56.385 --> 00:35:58.226
Like, I think that's one of the keys to innovation.

548
00:35:58.666 --> 00:36:03.147
You know, like, so what is AI not going to easily replace as more human that we should lean into?

549
00:36:03.487 --> 00:36:09.888
Curiosity, creativity, critical thinking, emotional intelligence, understanding, meaning and purpose, adaptability.

550
00:36:10.248 --> 00:36:16.170
you know, learnability, our ability to learn, to unlearn, to relearn, our ability to create social bonds and connection.

551
00:36:16.250 --> 00:36:19.471
Like AI could feign empathy, right?

552
00:36:19.532 --> 00:36:19.952
But it's not.

553
00:36:19.972 --> 00:36:31.596
But it hasn't, it's never consoled like a grieving child or had to give forgiveness or, you know, or sit in the mud with somebody who's been through a hard day, you know.

554
00:36:31.636 --> 00:36:36.578
So it could feign it, but I feel like the human qualities are going to have to, are going to evolve.

555
00:36:37.078 --> 00:36:48.467
that we're going to, by necessity, because we can't compete with AI in the categories that they're strong in, that we're going to have to lean into those categories, our critical thinking, our judgment, meaning, purpose.

556
00:36:49.448 --> 00:36:57.095
How do we use AI as a tool and not let it sort of hurt our thinking ability, our cognition?

557
00:36:57.375 --> 00:36:58.576
What's the way to use it properly?

558
00:36:59.336 --> 00:37:01.277
So you could use your AI to enhance your HI.

559
00:37:01.797 --> 00:37:06.638
And so there was a whole chapter in Limitless Expanded where I talk about how to use AI to enhance your HI.

560
00:37:06.658 --> 00:37:13.900
Because everything we teach, all the principles of accelerated learning, like, you know, so people see me on stage, I'll memorize 100 people's names or anything else like that.

561
00:37:14.360 --> 00:37:20.042
But a lot of people who have seen me before know I had a traumatic brain injury, I had learning disabilities, I have Alzheimer's in the family.

562
00:37:20.602 --> 00:37:22.423
I couldn't read for three years as a kid.

563
00:37:22.804 --> 00:37:27.267
So my teachers would have been surprised if I ever read a book, much less wrote books.

564
00:37:27.647 --> 00:37:29.608
But it's interesting that your struggles become strengths.

565
00:37:30.068 --> 00:37:35.892
And I just want to honor anyone who's listening or watching that's going through a tough time right now.

566
00:37:35.912 --> 00:37:37.974
I commend them for their grit and their grace.

567
00:37:38.674 --> 00:37:40.495
And with struggles come that strength.

568
00:37:41.156 --> 00:37:43.037
That adversity can be an advantage.

569
00:37:44.118 --> 00:37:46.940
Scott, do you need one strong person that had an easy life?

570
00:37:47.080 --> 00:37:47.300
Never.

571
00:37:47.320 --> 00:37:47.440
Never.

572
00:37:47.540 --> 00:37:48.221
No, right?

573
00:37:48.241 --> 00:37:50.002
So adversity, and that's the thing.

574
00:37:50.042 --> 00:37:53.424
It's just like, I did a talk for the family office.

575
00:37:53.444 --> 00:37:54.986
There was 44 billionaires in the room.

576
00:37:55.466 --> 00:38:02.831
And it's like, you know, then we're talking about generational wealth, like where the wealth came from, and then what the second generation looks like, and the third generation, and what happens to that wealth.

577
00:38:03.412 --> 00:38:05.233
You know, and maybe part of it is the mindset.

578
00:38:05.413 --> 00:38:11.538
And part of it is they didn't, you know, the people who created the original wealth, the first generation, you know, the other ones didn't have to.

579
00:38:12.218 --> 00:38:12.538
Right.

580
00:38:12.638 --> 00:38:14.019
Because they had it really easy.

581
00:38:14.119 --> 00:38:15.820
And, you know, and so I think it's very important.

582
00:38:15.840 --> 00:38:26.127
And, you know, we had on our we have a podcast and, you know, on YouTube and we had Michael Easter on and talking about comfort crisis and deliberate discomfort.

583
00:38:26.227 --> 00:38:30.790
And learning is deliberate discomfort any more than doing deadlifts or deliberate discomfort.

584
00:38:31.171 --> 00:38:31.451
Right.

585
00:38:31.571 --> 00:38:33.312
Or saunas, deliberate discomfort.

586
00:38:33.692 --> 00:38:34.393
But notice like.

587
00:38:35.113 --> 00:38:46.695
I talk about in Limitless Daily, because it's interesting because I mentioned, I haven't shared this before, but I'm 53 and I have a three-year-old and a one-year-old.

588
00:38:46.755 --> 00:38:47.575
So I started really late.

589
00:38:48.315 --> 00:38:51.776
So it's really, you know, so I'm a different phase of 34 years of my career.

590
00:38:51.856 --> 00:38:54.076
And now, you know, I feel like I've grown mostly.

591
00:38:54.116 --> 00:38:54.596
Right.

592
00:38:54.776 --> 00:38:55.156
Thank you.

593
00:38:55.456 --> 00:39:04.538
I've grown mostly in my, I feel like the biggest growth I've had is, you know, my personal relationship, like with my wife is big growth, right?

594
00:39:05.138 --> 00:39:10.605
And it's mid relationship where, you know, the person's like a mirror for all your like weaknesses and insecurities, everything.

595
00:39:10.946 --> 00:39:14.390
Number two, entrepreneurship, big growth, right?

596
00:39:14.450 --> 00:39:16.113
In order for your business to grow, you have to grow.

597
00:39:17.109 --> 00:39:20.472
especially when everything's on your shoulder and payroll and job all this responsibility.

598
00:39:21.132 --> 00:39:25.976
And now as a father, you know, a fairly new father, it's just big growth, right?

599
00:39:26.517 --> 00:39:32.461
And so when my daughter was born, she's one and a half now, we're in the hospital.

600
00:39:32.481 --> 00:39:34.162
And one of the things I've always done

601
00:39:35.003 --> 00:39:35.843
is I write every morning.

602
00:39:36.383 --> 00:39:40.824
You know, I have this process of not task switching, because I think multitasking is a myth.

603
00:39:41.224 --> 00:39:44.285
We actually have, we actually, it's, we're task switching, right?

604
00:39:44.305 --> 00:39:45.205
It takes up more time.

605
00:39:45.465 --> 00:39:48.986
When we're multitasking, we make more mistakes, like texting and driving, we're having more accidents.

606
00:39:49.266 --> 00:39:53.146
And also, we use a lot of more energy when we go from one task to another.

607
00:39:53.587 --> 00:39:55.567
And so people have brain fog or mental fatigue.

608
00:39:55.587 --> 00:39:57.667
Sometimes they're doing too much at the same time.

609
00:39:58.527 --> 00:40:00.608
So I have a way of saying,

610
00:40:01.728 --> 00:40:26.249
segmenting my day as much as possible it's never perfect where i create in the morning i consume in the afternoon i clear at night and uh i so create in the morning i'm writing right i'm i'm doing and i'm scripting a podcast and just like every all that uh in the afternoon is what i'm consuming i'll listen to podcasts i'll read books i'll go through all the research i'll prepare for a podcast interview and then at night i want to clear

611
00:40:27.130 --> 00:40:29.051
Meaning that when I'm creating, I'm pulling out.

612
00:40:29.792 --> 00:40:31.213
When including, I'm pulling in.

613
00:40:31.353 --> 00:40:33.915
When I'm clearing, I'm just like resetting.

614
00:40:34.375 --> 00:40:36.317
And so, because I'm going to sleep, right?

615
00:40:36.397 --> 00:40:42.261
So everyone, I think it's important, like whatever, you know, I'll talk to my wife and it's kind of like talking about my day and it's like me clearing.

616
00:40:42.621 --> 00:40:44.002
Or I'll journal and I'm clearing.

617
00:40:44.082 --> 00:40:46.304
Or I'll plan out my day for the next day and I'm clearing.

618
00:40:46.664 --> 00:40:49.306
or yoga nidra or some kind of, and it's just clearing, right?

619
00:40:49.326 --> 00:40:50.107
So I could just sleep.

620
00:40:50.667 --> 00:40:51.248
And so I do that.

621
00:40:51.268 --> 00:40:53.409
So every morning I write for as long as I can remember.

622
00:40:53.469 --> 00:40:59.194
And I always just write, you know, whatever's on my mind, maybe some gratitude, maybe some things I want to do today or something that was on my mind.

623
00:40:59.714 --> 00:41:02.917
But when my daughter was born and I was in the hospital, I was looking at her.

624
00:41:03.617 --> 00:41:06.660
And because I am in my 50s, I'm just thinking about, like,

625
00:41:07.360 --> 00:41:13.744
If I wasn't here when she's older, you know, what kind of words I want to give her, you know, as I'm watching her in her mother's arms.

626
00:41:13.804 --> 00:41:15.024
And I started writing to her.

627
00:41:16.105 --> 00:41:17.246
And, God, you're emotional.

628
00:41:17.266 --> 00:41:18.426
I haven't talked about this.

629
00:41:18.927 --> 00:41:22.409
I started writing to her as if I wasn't there, like how to get to a hard day.

630
00:41:25.172 --> 00:41:29.338
And then the next day I started doing the same thing for her and her three-year-old brother.

631
00:41:30.039 --> 00:41:31.401
And for them to be when they're older.

632
00:41:32.002 --> 00:41:37.650
And things that either I was going through or clients are going through or just things that our community is going through.

633
00:41:38.251 --> 00:41:53.903
And so I started writing passages on what to do when you can't focus or what you want to do when you don't believe in yourself or what to do when you have a fear of looking bad or failing or trying something new or you're burning out or you feel like you're an imposter or imposter syndrome.

634
00:41:54.463 --> 00:41:58.886
And then after doing that for a few months, I was like, wow, this is a...

635
00:41:59.827 --> 00:42:01.068
This would have been a great book.

636
00:42:01.148 --> 00:42:03.609
And I started putting the science behind every single one of these entries.

637
00:42:03.949 --> 00:42:14.015
So every page is written, you know, in an inspiring way with a new idea, with a small two-minute implementation thing you could do to create momentum, and then a new identity statement.

638
00:42:14.055 --> 00:42:19.378
Those four I's, inspiration, ideation, implementation, and a new identity statement.

639
00:42:19.838 --> 00:42:24.042
And then we invite people where they can join like this for free.

640
00:42:24.062 --> 00:42:25.484
So they'll part of it as part of the book.

641
00:42:25.924 --> 00:42:32.910
This companion where they actually get an email or a text with an intention about that passage.

642
00:42:33.031 --> 00:42:37.575
Like a question to direct yourself to focus on throughout the day that makes that passage come alive.

643
00:42:38.195 --> 00:42:39.636
and it's my, I get goosebumps.

644
00:42:39.677 --> 00:42:44.981
I call them truth bumps, but it's, it was the biggest thing when people read limitless, it was like an order's manual for your brain.

645
00:42:45.041 --> 00:42:47.202
It was like, well, I don't even know where to start with this memory.

646
00:42:47.222 --> 00:42:48.023
You speak like all this stuff.

647
00:42:48.283 --> 00:42:50.525
And I was like, here, two minutes, three minutes a day.

648
00:42:50.905 --> 00:42:53.307
First thing in the morning, replace your phone time, do this.

649
00:42:53.988 --> 00:42:57.330
And, uh, cause it's one page to, to win the day.

650
00:42:57.911 --> 00:42:58.992
And then you win enough days.

651
00:42:59.272 --> 00:43:00.433
And then I think you win life.

652
00:43:00.653 --> 00:43:01.314
That's what I wanted.

653
00:43:01.394 --> 00:43:02.396
That's exactly what I wanted.

654
00:43:02.416 --> 00:43:08.064
I wanted that because, and this is why, like, I mean, I love how you wrote this book.

655
00:43:08.245 --> 00:43:10.007
I think that we are in an age, it's interesting.

656
00:43:10.148 --> 00:43:11.029
It's interesting.

657
00:43:14.035 --> 00:43:18.017
our attention is getting hijacked by all these different tools and platforms and whatnot.

658
00:43:18.438 --> 00:43:24.621
But on the other end of the spectrum, a lot of people that listen to some of our work who are actively trying to improve themselves.

659
00:43:24.681 --> 00:43:33.407
It's like, it's not the majority, it's the minority of people that are constantly trying to read and podcast and do like, we're used to it, but it is a smaller group of people

660
00:43:34.207 --> 00:43:35.648
compared to the general population.

661
00:43:36.048 --> 00:43:37.309
But these people have a different problem.

662
00:43:37.810 --> 00:43:40.031
They have too much information, and they don't know where to start.

663
00:43:40.572 --> 00:43:50.739
So it's almost like it's become a, it's almost like a hobby to collect information and more podcasts and more books, and we don't actually do anything with it.

664
00:43:51.379 --> 00:43:54.442
Which is like the wrong way to do it.

665
00:43:54.862 --> 00:43:58.526
So I even find myself sometimes, I buy new books.

666
00:43:58.586 --> 00:44:00.007
I don't read them all like you mentioned before.

667
00:44:00.028 --> 00:44:02.150
They're not self-help, they're self-help.

668
00:44:03.191 --> 00:44:09.457
But this is, I think, in our busy lives for high-performing people, which a lot of us, especially people who are listening to this podcast are,

669
00:44:10.117 --> 00:44:10.718
We need simple.

670
00:44:11.078 --> 00:44:13.039
We need what to do today.

671
00:44:14.960 --> 00:44:25.707
It would be nice if we all had the luxury of reading an entire book and revamping our entire life and doing nothing for the next two months but figuring out how to improve our focus and attention and cognition.

672
00:44:26.708 --> 00:44:30.971
But it's not the reality for the executive or the entrepreneur or it's not.

673
00:44:31.171 --> 00:44:35.934
Yeah, I really feel like success doesn't come from just one breakthrough.

674
00:44:36.475 --> 00:44:42.339
It comes from consistent and like literally little by little because consistency compounds, right?

675
00:44:42.359 --> 00:44:43.760
Like if you're persistent, you could achieve it.

676
00:44:44.080 --> 00:44:45.501
If you're persistent, you can lose that weight.

677
00:44:45.521 --> 00:44:48.124
You can make, you know, a million dollars or whatever.

678
00:44:48.444 --> 00:44:50.046
But if you're consistent, you get to keep it.

679
00:44:50.586 --> 00:44:56.732
And so I feel like consistency will beat intensity all the time because little by little, little becomes a lot.

680
00:44:56.832 --> 00:45:01.536
And so even if people feel overwhelmed by too much information, because that's the thing.

681
00:45:01.576 --> 00:45:02.717
We all have access to AI.

682
00:45:02.757 --> 00:45:03.498
That's no longer an advantage.

683
00:45:03.518 --> 00:45:04.659
We all have access to everything.

684
00:45:04.962 --> 00:45:07.945
bit of information that's ever, you know, been known nowadays.

685
00:45:07.965 --> 00:45:09.266
So that's no longer a better advantage.

686
00:45:09.746 --> 00:45:16.992
So I think that the sharpest mental performers are going to ones that could be able to filter through the noise, find out the signal, the things that matter most to them.

687
00:45:17.012 --> 00:45:19.694
And that's human intelligence, our judgment, right?

688
00:45:20.115 --> 00:45:26.120
Our ability to use logic, our ability to prioritize, to find out what's most important in this moment.

689
00:45:26.840 --> 00:45:33.184
And I also think part of it is also creating an identity that you're not doing mental masturbation.

690
00:45:33.204 --> 00:45:33.944
You get no points.

691
00:45:34.124 --> 00:45:47.812
Somebody who reads a book, outside the benefits of reading, like the mental exercise, somebody who buys a book, reads it, and doesn't implement anything from that book, their life is no better off than somebody who's illiterate.

692
00:45:48.492 --> 00:45:50.673
who couldn't even read the book to begin with.

693
00:45:50.713 --> 00:46:02.840
Because the truth is that nobody wants to talk about, and I'm glad we're having this conversation, is that none of the podcast courses, books, teachers, mentors, none of it works unless we work.

694
00:46:03.101 --> 00:46:04.041
And I have a general rule.

695
00:46:04.061 --> 00:46:07.803
For every hour I spend learning something, I spend an hour applying it.

696
00:46:07.983 --> 00:46:09.544
At least a time we have to do it.

697
00:46:09.744 --> 00:46:13.767
And then I think our greatest asset that we have for that is our calendars.

698
00:46:14.307 --> 00:46:25.474
Like, you know, if it's not scheduled, like people are scheduling their, their investor meetings or sales calls, their team calls, their workouts, even maybe, you know, and maybe they're even scheduling their personal growth.

699
00:46:25.514 --> 00:46:27.595
Like I'm going to read for 15 minutes a day.

700
00:46:27.615 --> 00:46:27.895
They do.

701
00:46:28.495 --> 00:46:30.897
But they're not scheduling their, the application time.

702
00:46:31.537 --> 00:46:32.937
You know, when are they going to actually use it?

703
00:46:33.037 --> 00:46:44.801
Like I would even, a dominant question I would say that even when you're listening to this episode or reading or studying something for your growth or your business, your brain, your body, whatever, your bank account, is ask yourself, be obsessed with this question.

704
00:46:45.041 --> 00:46:45.722
How can I use this?

705
00:46:46.442 --> 00:46:47.722
Until it becomes second nature.

706
00:46:47.742 --> 00:46:49.363
Put it, like write it in your book.

707
00:46:49.443 --> 00:46:50.343
Put it on a post-it.

708
00:46:50.623 --> 00:46:51.343
Put it on your phone.

709
00:46:51.363 --> 00:46:52.284
Like how can I use this?

710
00:46:52.844 --> 00:46:54.464
Every conversation, how can I use it?

711
00:46:54.504 --> 00:46:56.225
I'll actually give you three things to ask.

712
00:46:56.765 --> 00:46:58.286
to take knowledge and turn it into real power.

713
00:46:59.027 --> 00:47:03.090
Be obsessed by asking yourself when you're learning something deliberately, how can I use this?

714
00:47:03.610 --> 00:47:04.571
Why must I use it?

715
00:47:05.412 --> 00:47:06.593
And then when will I use this?

716
00:47:07.273 --> 00:47:09.735
Because it has to go from your head to your heart, to your hands.

717
00:47:10.056 --> 00:47:17.161
If you visualize KPI or goals in your head, you're not acting with your hands, you're procrastinating, you're putting it off, check in with the second H, which is your heart, right?

718
00:47:17.221 --> 00:47:20.484
Because without reasons, you won't get results, period.

719
00:47:20.784 --> 00:47:22.285
And you have to feel it, right?

720
00:47:22.345 --> 00:47:24.967
And so people always look at the cost of a $30 book

721
00:47:26.108 --> 00:47:28.952
or a course, or a coaching program, or going to a conference, whatever.

722
00:47:29.373 --> 00:47:30.554
I don't... That's the price.

723
00:47:30.594 --> 00:47:35.380
The cost is really... What if it would have worked and you didn't do it?

724
00:47:36.021 --> 00:47:37.563
You know, what's the cost of saying the same?

725
00:47:38.064 --> 00:47:38.505
Because...

726
00:47:40.366 --> 00:47:42.328
life is uncomfortable for one of two reasons.

727
00:47:42.488 --> 00:47:49.792
Either you're leaving your comfort zone, you're starting that business, you're having that difficult conversation, you know, you're talking to that person you're attracted to, whatever, right?

728
00:47:50.173 --> 00:47:52.074
Or life is difficult because you're staying in your comfort zone.

729
00:47:52.434 --> 00:47:54.255
Like, that's very, very, very difficult.

730
00:47:54.696 --> 00:47:58.098
Because while the comfort zone is a nice place to visit, nothing grows there.

731
00:47:58.618 --> 00:47:58.798
Right.

732
00:47:58.818 --> 00:47:59.779
So we need that struggle.

733
00:47:59.879 --> 00:48:03.082
We need to be able to face certain things because if it was easy, then everyone would do it.

734
00:48:03.122 --> 00:48:06.805
And the truth is nobody wants to hear when we're talking about just learning something as opposed to applying.

735
00:48:07.226 --> 00:48:10.889
You can't be upset by the results you didn't get from the work you didn't do.

736
00:48:11.369 --> 00:48:16.994
If we're just going to be really straight up with people and we call people on their BS, their belief systems, you can't be upset.

737
00:48:17.014 --> 00:48:17.615
We can't complain.

738
00:48:18.495 --> 00:48:20.456
And sure, we all have stories.

739
00:48:20.536 --> 00:48:22.037
Like, my parents immigrated here.

740
00:48:22.057 --> 00:48:23.877
I didn't speak the language.

741
00:48:24.197 --> 00:48:26.438
You know, we lived in the back of a laundromat.

742
00:48:26.458 --> 00:48:27.199
We had no money.

743
00:48:27.279 --> 00:48:28.039
Like, we all have...

744
00:48:28.299 --> 00:48:30.460
I had a brain injury when I was five years old.

745
00:48:30.520 --> 00:48:31.560
I was put in special education.

746
00:48:31.580 --> 00:48:32.461
Like, we all have stories.

747
00:48:32.481 --> 00:48:34.601
You had every excuse to not succeed.

748
00:48:35.041 --> 00:48:36.662
And mine is just parallel to everybody else.

749
00:48:36.702 --> 00:48:38.183
And some people have a way worse, right?

750
00:48:38.223 --> 00:48:42.804
Like, but I'm saying that we all have reasons to say that we are in this situation.

751
00:48:42.824 --> 00:48:43.545
And...

752
00:48:44.757 --> 00:48:45.218
So what?

753
00:48:45.338 --> 00:48:48.621
Like nothing changes because literally, because then we waste all, you know what changes?

754
00:48:48.661 --> 00:48:50.402
We waste all that time, all that energy.

755
00:48:50.723 --> 00:48:56.388
People who are listening to us complain probably don't even care or they're maybe even happy that we're going through it and it's not them or whatever.

756
00:48:56.428 --> 00:49:00.752
But we're all like, and when we can put that energy, that focus into something that would make us better.

757
00:49:01.172 --> 00:49:01.413
Right.

758
00:49:01.533 --> 00:49:08.239
And so I feel like, you know, the goal here is like, here's another truth that I talk about in the book.

759
00:49:08.259 --> 00:49:08.379
Like.

760
00:49:09.780 --> 00:49:10.881
Change can be scary.

761
00:49:11.522 --> 00:49:12.343
Because that's true, right?

762
00:49:12.363 --> 00:49:14.465
Our amygdala is firing because it's unknown.

763
00:49:14.826 --> 00:49:18.289
We're reacting like a saber to tiger, but it's not our survival.

764
00:49:18.630 --> 00:49:20.592
But, you know, doing something new is unknown, right?

765
00:49:20.632 --> 00:49:22.013
And so change can be scary.

766
00:49:22.373 --> 00:49:24.035
Growth can be hard, right?

767
00:49:24.055 --> 00:49:26.037
You have to feed your business until it feeds you back, right?

768
00:49:26.057 --> 00:49:26.418
It's hard.

769
00:49:26.998 --> 00:49:30.121
But nothing is as scary and hard as being stuck somewhere you don't belong.

770
00:49:30.142 --> 00:49:30.582
Right?

771
00:49:31.084 --> 00:49:38.189
And I feel like until people get to that point in their life, then they're not going to make big, consistent changes because they don't have the reason.

772
00:49:38.629 --> 00:49:41.691
So I would say when you're learning something, listen to this podcast.

773
00:49:41.971 --> 00:49:43.993
Ask yourself, how can I use this?

774
00:49:44.693 --> 00:49:46.994
How does this relate to what I know?

775
00:49:47.615 --> 00:49:48.315
Is this true?

776
00:49:48.596 --> 00:49:50.477
Use your critical thinking.

777
00:49:50.557 --> 00:49:51.417
Why must I use this?

778
00:49:51.437 --> 00:49:52.058
So you feel it.

779
00:49:53.138 --> 00:49:56.820
And my thing is I would do more for people I care about than I'll ever do for myself.

780
00:49:56.860 --> 00:50:02.002
So a big motivation for me is who's counting on me to be at my best today?

781
00:50:02.442 --> 00:50:04.683
Who's counting on me to apply what I'm learning right now?

782
00:50:05.423 --> 00:50:06.684
Who's depending on me to do that?

783
00:50:06.744 --> 00:50:08.205
And that gives me a lot of reasons.

784
00:50:08.285 --> 00:50:11.526
Even when I'm exhausted, I'm on three continents in a week speaking.

785
00:50:11.826 --> 00:50:15.208
Who's in this audience needs to hear this came just for this?

786
00:50:16.348 --> 00:50:16.808
Right.

787
00:50:16.828 --> 00:50:18.069
And I'll show up for that.

788
00:50:18.249 --> 00:50:22.331
And so that the reasons will get you the results in your life.

789
00:50:22.851 --> 00:50:26.372
And then the other reason why people don't apply is either they don't have purpose.

790
00:50:26.693 --> 00:50:34.576
They don't have the energy, which is why I say the best brain, the stuff we talked about last episode, the best brain foods, how to optimize your sleep, how to reduce your stress, which takes up a lot of energy.

791
00:50:34.896 --> 00:50:36.498
how to exercise for more energy and so on.

792
00:50:37.359 --> 00:50:41.945
And then somebody can have a limitless purpose to let everyone think about something you're putting off.

793
00:50:42.366 --> 00:50:44.528
All right, let's make this really practical.

794
00:50:44.849 --> 00:50:46.611
What should you do, but you're not doing it?

795
00:50:47.172 --> 00:50:50.516
And your future self hates you because you keep on giving that responsibility to them.

796
00:50:51.437 --> 00:50:54.059
And so like, what's your purpose?

797
00:50:54.319 --> 00:50:56.021
How does it make you feel if you're here to do it?

798
00:50:56.841 --> 00:50:57.722
Are you optimizing your energy?

799
00:50:57.742 --> 00:51:00.064
Because sometimes some people, if you're exhausted, you're not going to work out.

800
00:51:00.124 --> 00:51:01.465
You're not going to follow through, right?

801
00:51:01.805 --> 00:51:08.791
If you ate a big processed meal or you didn't sleep for a few days, you know, because of whatever stress, then you're not going to be able to do that hard thing.

802
00:51:09.171 --> 00:51:12.934
And then finally, the third thing, sometimes people don't do it because they have no purpose that they feel.

803
00:51:13.294 --> 00:51:14.395
Maybe they don't have the energy.

804
00:51:14.716 --> 00:51:17.498
And the third reason people don't follow through is because that thing is too big.

805
00:51:17.998 --> 00:51:20.380
Because it's too abstract and you have to break it down.

806
00:51:20.600 --> 00:51:22.621
And I always say S3, small, simple steps.

807
00:51:22.662 --> 00:51:23.702
And how do you find your S3?

808
00:51:24.403 --> 00:51:28.025
Whenever you feel stuck or you feel stalled, ask yourself this question.

809
00:51:28.045 --> 00:51:29.687
I asked myself this question a dozen times today.

810
00:51:30.207 --> 00:51:35.231
What is the tiniest action I could take right now that will give me progress towards this goal where I can't fail?

811
00:51:35.791 --> 00:51:37.232
What is the tiniest action I could take?

812
00:51:37.452 --> 00:51:40.294
So let's say your takeaway, how can I use this?

813
00:51:40.434 --> 00:51:42.176
Oh, I'm committing to read 30 minutes a day.

814
00:51:42.856 --> 00:51:45.400
Okay, but that's too big of a jump for somebody who doesn't read, right?

815
00:51:45.540 --> 00:51:49.025
Because they're not part of 16% that read every single day.

816
00:51:49.045 --> 00:51:49.927
They're part of the 84%.

817
00:51:49.947 --> 00:51:55.415
So I'm saying, okay, then small, simple step was a tiny section you could take that would be progress as a goal where you can't fail.

818
00:51:56.136 --> 00:51:57.097
Can we all open up a book?

819
00:51:57.738 --> 00:51:58.819
That's a tiny step, right?

820
00:51:59.339 --> 00:52:01.120
Can we all read one line, right?

821
00:52:01.140 --> 00:52:03.582
You can't get your kids or family member to like floss their teeth.

822
00:52:03.602 --> 00:52:04.803
Can you get them to floss one tooth?

823
00:52:04.823 --> 00:52:06.664
Nobody's going to stop with one tooth, right?

824
00:52:06.964 --> 00:52:10.227
Like you can't get, you know, exercise as your body moves, your brain grooves.

825
00:52:10.287 --> 00:52:11.087
So good for your brain.

826
00:52:11.387 --> 00:52:14.830
You create brain-derived neurotropic factors like fertilizer for neuroplasticity.

827
00:52:15.210 --> 00:52:19.951
When you exercise, you create earned dopamine, serotonin, endorphins, right?

828
00:52:20.191 --> 00:52:21.032
And that's where it happens.

829
00:52:21.092 --> 00:52:25.073
But that small, simple step, by taking a small action, then you get the dopamine that you earn.

830
00:52:25.453 --> 00:52:30.494
But we live in this dopamine situation where we get dopamine from not earning anything.

831
00:52:30.674 --> 00:52:38.256
We could doom scroll, you could binge watch, you could go on a website, you could snack, and you get this dopamine, and you don't have to do anything, right?

832
00:52:38.396 --> 00:52:40.437
And so dopamine is a molecule of motivation.

833
00:52:40.897 --> 00:52:44.338
By doing a small, simple step, like you can't work out, put on your running shoes.

834
00:52:45.118 --> 00:52:47.881
You know, what's the hardest piece of equipment, you know, in the gym?

835
00:52:48.321 --> 00:52:48.902
The front door.

836
00:52:48.982 --> 00:52:50.223
Just get through the front door, right?

837
00:52:50.543 --> 00:52:51.684
Like small, simple step.

838
00:52:51.704 --> 00:52:56.549
And then you earn the dopamine and that molecule will keep you moving, right?

839
00:52:56.589 --> 00:52:59.612
So many people think like I need motivation to do this action.

840
00:52:59.912 --> 00:53:03.715
No, you need to take a small action so you get the dopamine that will give you more motivation.

841
00:53:03.735 --> 00:53:05.277
It's created a little bit of a flywheel towards...

842
00:53:05.537 --> 00:53:06.417
Completely, right?

843
00:53:06.558 --> 00:53:11.440
But my whole thing with Limitless is that when you understand how your brain works, you can work your brain better.

844
00:53:11.960 --> 00:53:15.422
Like this stuff should have been like back in school 101.

845
00:53:15.902 --> 00:53:25.247
But it's like going to somebody, even when we do memory training and stuff like that, some great memory tips daily in here too, in Limitless Daily.

846
00:53:25.267 --> 00:53:28.288
But if you look at like somebody in your team, memorize this, study this.

847
00:53:28.629 --> 00:53:30.950
That's like going to somebody saying, play the ukulele.

848
00:53:31.350 --> 00:53:40.117
who's never been to any training on how to play the ukulele, but where's the classes on focus and flow and all these other areas when they should have been taught in school?

849
00:53:40.417 --> 00:53:41.878
HubSpot is a success story partner.

850
00:53:41.998 --> 00:53:47.383
Now, customers are using traditional search less and less to find the businesses they want to buy from.

851
00:53:47.683 --> 00:53:52.827
Now, when a buyer or a customer asks AI for a solution like yours, does your business come up?

852
00:53:52.887 --> 00:53:58.992
They're looking for a product, they're looking for a service, and they're going into some AI chat tool, and they're saying, hey, help me find the best one.

853
00:53:59.132 --> 00:54:01.474
If your company isn't showing up, you're missing out.

854
00:54:01.594 --> 00:54:05.897
And most companies have no idea if their business is showing up or even how to show up.

855
00:54:06.057 --> 00:54:10.600
And by the time they figure it out, they've already lost a deal to somebody that figured out AI.

856
00:54:10.660 --> 00:54:11.981
This is what AEO is.

857
00:54:12.301 --> 00:54:14.162
Answer Engine Optimization.

858
00:54:14.302 --> 00:54:20.607
HubSpot AEO helps you show up in those moments with the right answers that your buyers and your customers are looking for.

859
00:54:20.727 --> 00:54:24.089
It could be before the first click, before the first form fill.

860
00:54:24.389 --> 00:54:26.971
That's the moment HubSpot AEO is built for.

861
00:54:27.071 --> 00:54:29.552
So check out HubSpot.com to learn more about AEO.

862
00:54:29.712 --> 00:54:33.113
HubSpot is the agent to customer platform for growing businesses.

863
00:54:33.333 --> 00:54:35.353
NetSuite Next is a success story partner.

864
00:54:35.733 --> 00:54:43.496
So they say that every day your business is late to using AI, you fall two days behind and the competition is only moving faster.

865
00:54:43.796 --> 00:54:44.556
So how do you keep up?

866
00:54:44.916 --> 00:54:46.937
Well, fortunately there is NetSuite Next.

867
00:54:47.297 --> 00:54:48.757
Now you probably already know NetSuite.

868
00:54:49.037 --> 00:54:51.978
NetSuite is the AI powered business management suite is trusted by over

869
00:54:52.358 --> 00:54:53.939
43,000 customers.

870
00:54:54.000 --> 00:55:00.645
It securely connects all of your data, financials, inventory, commerce, HR, CRM into one single source of truth.

871
00:55:01.306 --> 00:55:08.992
But NetSuite Next is the next huge leap in how businesses get done because AI is built into everything you do.

872
00:55:09.092 --> 00:55:13.876
So NetSuite Next automatically shows you all these custom insights for your business through the next huge leap.

873
00:55:13.916 --> 00:55:14.596
throughout your day.

874
00:55:14.976 --> 00:55:19.317
You'll have AI agents work alongside you to solve problems and handle routine work.

875
00:55:19.637 --> 00:55:26.759
And anytime you have a question about anything in your business, you just ask that you're having a conversation with a colleague and NetSuite Next will give you an answer.

876
00:55:27.219 --> 00:55:30.240
NetSuite is customized for a wide range of industries.

877
00:55:30.500 --> 00:55:33.221
So it supports the way that your business truly works.

878
00:55:33.281 --> 00:55:40.302
Whether your company earns millions or hundreds of millions, it's time for NetSuite Next, where your business meets AI.

879
00:55:40.342 --> 00:55:42.323
If I needed a solution like this, it's what I'd use.

880
00:55:42.703 --> 00:55:46.267
For the first time ever, you can try NetSuite Next for free.

881
00:55:46.568 --> 00:55:52.174
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882
00:55:52.574 --> 00:55:53.836
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883
00:55:54.276 --> 00:55:55.598
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884
00:55:56.058 --> 00:55:58.421
netsuite.ai slash scottclary.

885
00:55:58.661 --> 00:55:59.981
Monarch is a success story partner.

886
00:56:00.061 --> 00:56:00.782
Now, quick question.

887
00:56:00.922 --> 00:56:02.902
Do you know where your money went last month?

888
00:56:02.982 --> 00:56:04.723
Not roughly, but exactly.

889
00:56:04.843 --> 00:56:05.543
And most people don't.

890
00:56:05.763 --> 00:56:06.704
And I didn't for years.

891
00:56:06.744 --> 00:56:08.884
And that is most of our money stories, right?

892
00:56:08.944 --> 00:56:12.685
When we first start our career, we have one income and one account, and you can kind of wing it.

893
00:56:12.925 --> 00:56:20.808
But once you're running businesses, once you're investing, once you're carrying 50 different subscriptions that you stop paying attention to, winging it gets super expensive.

894
00:56:21.028 --> 00:56:22.048
Monarch fixed that for me.

895
00:56:22.128 --> 00:56:24.109
It is the personal finance app that tracks

896
00:56:24.449 --> 00:56:24.869
everything.

897
00:56:24.929 --> 00:56:28.991
So that means accounts, investments, savings goals, spending all on one screen.

898
00:56:29.111 --> 00:56:32.813
The first week I had it, it fired recurring charges I've been paying for months without realizing.

899
00:56:32.913 --> 00:56:38.635
And every single week, the AI recap tells me if spending spiked, if my net worth moved, and what bills are coming.

900
00:56:38.655 --> 00:56:41.897
And I can just ask it, hey, can I afford this trip without touching my savings?

901
00:56:41.957 --> 00:56:45.078
And I can get a real answer based on my actual numbers.

902
00:56:45.178 --> 00:56:47.339
It is a financial advisor in your pocket.

903
00:56:47.599 --> 00:56:49.460
It costs less than an hour with a real one.

904
00:56:49.600 --> 00:56:51.361
So write your own money story with Monarch.

905
00:56:51.601 --> 00:56:56.183
Use code success at monarch.com and get your first year of Monarch Core half off at just $50.

906
00:56:56.444 --> 00:56:59.965
That's 50% off your first year at monarch.com with code success.

907
00:57:00.246 --> 00:57:06.769
I think the last thing too that I always try and remind people is to give yourself grace when you're trying to change your life.

908
00:57:07.489 --> 00:57:09.190
Like this is 366 days of lessons that you can...

909
00:57:12.872 --> 00:57:13.793
apply to your life.

910
00:57:14.413 --> 00:57:20.715
But keep in mind it took you 20, 30, 40, 50, 60 years to build a life full of negative habits that you have right now.

911
00:57:21.636 --> 00:57:27.478
So yes, be urgent about it, take action, but also give yourself a little bit of grace in the process.

912
00:57:27.578 --> 00:57:31.120
And studies done in self-compassion, because there are a couple entries on here also.

913
00:57:31.140 --> 00:57:33.541
We break it down by seasons, winter, spring, summer, and fall.

914
00:57:34.241 --> 00:57:38.123
Because I didn't want to do all a month of January as focus.

915
00:57:39.703 --> 00:57:44.646
And February is all motivation because after a few days you'll be like, okay, I got it.

916
00:57:45.246 --> 00:57:53.309
So we break it into seasons because we all go through a winter, the spring and summer and fall where we're reaping through business, those same business cycles also.

917
00:57:53.369 --> 00:57:57.071
So I love the way, even on the cover, if you're watching this video, it's in purple.

918
00:57:57.731 --> 00:58:04.334
And I don't know how many books you have on your shelf, but I guarantee you, you can't count more than on one hand how many purple books you have.

919
00:58:04.614 --> 00:58:05.354
I have a lot of books.

920
00:58:05.394 --> 00:58:06.575
I don't have any purple books.

921
00:58:06.695 --> 00:58:07.775
And it's not for branding.

922
00:58:07.855 --> 00:58:09.496
I did it for branding.

923
00:58:09.516 --> 00:58:10.816
I did it for who you become.

924
00:58:11.576 --> 00:58:12.797
Purple and color psychology.

925
00:58:12.817 --> 00:58:17.778
And I don't know how much white I put into this, but purple has long been associated with sovereignty and wisdom.

926
00:58:18.418 --> 00:58:19.478
And that's what I want people to have.

927
00:58:19.498 --> 00:58:22.999
Sovereignty, like you are the pilot of your life, not the passenger.

928
00:58:23.239 --> 00:58:24.760
You're the author of your life, right?

929
00:58:25.220 --> 00:58:34.285
It's just the reader and that sovereignty and wisdom is just like usable knowledge that's been garnered through experience, right, and that you want to be able to pass on.

930
00:58:34.665 --> 00:58:37.026
Purple also, because I want people to read this first thing in the morning.

931
00:58:38.387 --> 00:58:45.070
If you look at the sky when it's transitioning from, you know, when it's purely dark to the sunrise, the sky is often very purple.

932
00:58:45.610 --> 00:58:46.551
Also, purple...

933
00:58:47.411 --> 00:58:57.603
that for thousands of years purple was the most rare color to bake because in Mediterranean, around the Mediterranean, they would have to find these snail shells and extract.

934
00:58:57.643 --> 00:58:59.025
It was such a tedious process.

935
00:58:59.045 --> 00:59:00.727
That's why it was associated with royalty.

936
00:59:00.787 --> 00:59:01.087
Yeah.

937
00:59:01.128 --> 00:59:01.828
Because it was so rare.

938
00:59:02.109 --> 00:59:02.569
Exactly.

939
00:59:02.749 --> 00:59:07.035
So I wanted people to remind people how rare it is for people to be intentional about their own life.

940
00:59:07.535 --> 00:59:15.163
But it is still available to us, you know, as sovereignty as we have, that we don't have to give up our sovereignty to our devices and to other people.

941
00:59:15.183 --> 00:59:22.711
Like, I think a big part of this book and just even the shared work that we do is about transcendence.

942
00:59:23.332 --> 00:59:26.453
Part of the work is about transcend, ending the trance, right?

943
00:59:26.473 --> 00:59:31.094
This mass hypnosis, the marketing or media that we're broken, we're not enough, we need to be, well, all this stuff, right?

944
00:59:31.454 --> 00:59:33.375
That we're limited and everything else like that.

945
00:59:34.275 --> 00:59:36.596
Or self-hypnosis, the stuff that we're telling ourself.

946
00:59:36.956 --> 00:59:37.816
I'm not that smart.

947
00:59:37.856 --> 00:59:38.816
I'm just too old.

948
00:59:38.896 --> 00:59:41.377
I'm not, you know, I'm a great member, whatever it happens to be.

949
00:59:41.837 --> 00:59:44.298
Because your mind is always eavesdropping on your self-talk.

950
00:59:44.318 --> 00:59:49.081
So I'm just saying first thing in the morning, takeaways are like mind before media, right?

951
00:59:49.521 --> 00:59:54.563
Like, you know, intention before interference, direction before distraction, right?

952
00:59:54.583 --> 00:59:59.386
This is just common things just to, because also when you wake up in the morning, so it's called attentional priming.

953
00:59:59.646 --> 01:00:03.288
When you're using that window, sleep inertia, you're attentional priming.

954
01:00:03.388 --> 01:00:07.290
And whatever you're priming first thing in that morning will determine what you're going to see more that day.

955
01:00:07.850 --> 01:00:10.053
in terms of feelings and focus and how you frame the day.

956
01:00:10.494 --> 01:00:18.466
And again, because that's such a magnifying effect, disproportionate, I would say like, you know, I have a morning routine video that has like 10 million views, everything else like that.

957
01:00:18.486 --> 01:00:19.848
I was doing all this stuff before I had kids.

958
01:00:19.908 --> 01:00:22.211
I'm like, okay, now my morning routine is like 12 minutes.

959
01:00:22.812 --> 01:00:30.874
Because this is like realistic, I can do it anywhere, I don't need any equipment, it doesn't cost a penny to do, I can even do it with my three-year-old son.

960
01:00:31.514 --> 01:00:34.634
And I just try to get the four elements.

961
01:00:35.474 --> 01:00:41.736
Part of what I wrote in Limitless Daily was in Greece, and there's some ancient memory techniques that we talked about in previous episodes.

962
01:00:41.996 --> 01:00:48.477
I want to know what people did before printing presses, how they remember things, how they passed on history, and through parables and stories and everything.

963
01:00:49.157 --> 01:00:58.326
Um, you know, so, but it was there also in ancient Greek times, Babylonian times, everyone would think that everything was made of four elements, air, fire, water, and earth.

964
01:00:58.786 --> 01:01:00.228
Like that was the magic of everything.

965
01:01:00.688 --> 01:01:06.573
And so my, my morning routine outside of when I first wake up and, and, and, you know, do my prayers, read this.

966
01:01:06.734 --> 01:01:08.775
And then I just want to get those four elements in my body.

967
01:01:09.196 --> 01:01:11.558
So I go outside and I have the sun, right.

968
01:01:12.047 --> 01:01:15.650
which helps you reset your circadian rhythm because your eyes are only part of your brain that's outside.

969
01:01:15.890 --> 01:01:20.033
You'll sleep better at night, you know, not through a window because that could filter out certain spectrums of light.

970
01:01:20.053 --> 01:01:22.134
Even if it's foggy or hazy, you'll still get benefit out of it.

971
01:01:22.455 --> 01:01:23.535
So the sun is fire.

972
01:01:23.936 --> 01:01:26.918
I'm barefoot, you know, I'm on the grass, so I get the electron transfer.

973
01:01:26.958 --> 01:01:29.620
I could talk about the science of that, but I get earth, right?

974
01:01:30.400 --> 01:01:32.102
And then what I do, I do some deep breathing.

975
01:01:32.702 --> 01:01:36.485
And people have their Wim Hof or fire breathing or alpha breathing or box breathing, whatever it is.

976
01:01:36.925 --> 01:01:40.868
because it's just a great way of clearing, you know, getting, you know, fresh air into your body.

977
01:01:41.108 --> 01:01:45.472
You know, a lot of people have mental fog because they're not breathing because their posture is broken down.

978
01:01:45.512 --> 01:01:50.315
That the lower one-third of your lungs absorbs two-thirds of the oxygen, but even when we're sitting, we're not breathing.

979
01:01:50.675 --> 01:01:55.279
And then finally, water, you know, have some kind of lemon water, electrolyte water.

980
01:01:55.359 --> 01:02:00.603
And we can lose up to a pound of water when we sleep through respiration and perspiration and urination, all that stuff.

981
01:02:00.623 --> 01:02:00.783
Yeah.

982
01:02:01.103 --> 01:02:07.608
And so if you're on podcast, we had Dr. Lisa Moscone, who's a neuroscientist and nutritionist, which is an interesting match.

983
01:02:08.068 --> 01:02:12.311
And she was saying if you're just dehydrated 2%, it could affect your cognitive health and cognitive performance.

984
01:02:12.531 --> 01:02:14.312
If you stay hydrated, it could boost your reaction time.

985
01:02:14.332 --> 01:02:17.394
Your thinking is beat upwards of 30%, just staying hydrated.

986
01:02:17.755 --> 01:02:18.595
But that's the water.

987
01:02:18.715 --> 01:02:21.317
So I get water, earth, fire and air.

988
01:02:21.857 --> 01:02:23.458
And all that's like 12 minutes.

989
01:02:24.359 --> 01:02:45.625
including reading this book like you know so it's like that's my morning routine and if you want to win today what is tim ferris who says this but it's like you want to win today at the win that first hour of the day and this is part of it yeah for 12 minutes i mean when you were writing those by the way it's a beautiful story about you writing these letters to your children i love that what was the most surprising lesson that came from this process

990
01:02:46.554 --> 01:02:50.678
You know, I feel like that if you're, and I don't know if I'm talking to, maybe you need to hear this.

991
01:02:50.718 --> 01:02:53.160
If your mind is empty, you want to read, right?

992
01:02:53.280 --> 01:02:55.542
But if your mind is overloaded, you want to write.

993
01:02:56.483 --> 01:03:01.708
You know, like, again, Limitless, I wrote in six weeks just because I had 30 years of, like, curriculum and content.

994
01:03:01.728 --> 01:03:02.809
And we had our learning center.

995
01:03:02.869 --> 01:03:09.535
And, you know, I just had everything about a chapter on speed reading, a chapter on focus, a chapter on brain optimization, a chapter on habits, a chapter on flow.

996
01:03:09.635 --> 01:03:12.758
It was really, you know, mindset, changing your limiting beliefs, all that.

997
01:03:13.358 --> 01:03:16.404
You know, for this, I feel like when I write, I, um...

998
01:03:17.880 --> 01:03:19.420
I think introspection is really important.

999
01:03:19.661 --> 01:03:25.302
Like one of my favorite movies in The Matrix, it's the one movie I saw six times in the theater when it came out in 99.

1000
01:03:25.722 --> 01:03:32.324
I've never seen a movie more than like twice in the theater, but that one I was just like, this is like the wheel of the Matrix and I'm definitely taking the red pill.

1001
01:03:33.765 --> 01:03:39.967
But when Neo, when Keanu Reeves goes to see the all-knowing wise oracle in the kitchen, she's baking cookies, remember that?

1002
01:03:40.727 --> 01:03:41.507
Most people don't see this.

1003
01:03:41.567 --> 01:03:46.409
On top of the kitchen door is a sign and it says, know thyself.

1004
01:03:47.289 --> 01:03:48.430
And I was just like, wow.

1005
01:03:49.290 --> 01:03:54.432
I think that's why people, I think the success in life or the fulfillment in life comes from two things.

1006
01:03:55.193 --> 01:03:56.553
Having the curiosity to know yourself.

1007
01:03:57.293 --> 01:04:01.655
And then once you get to know yourself, like, you know, some people do it through meditation, some people do it through therapy.

1008
01:04:02.616 --> 01:04:05.037
I do it through writing because I feel like I get to know myself.

1009
01:04:05.157 --> 01:04:09.919
Like, how do you know what you know unless you could put it out there, you know, take the invisible, make it visible outside.

1010
01:04:10.659 --> 01:04:13.741
Some people use plant medicine, some people, everyone has a different way of knowing themselves.

1011
01:04:14.241 --> 01:04:16.202
But once you have the curiosity to know yourself, the other part of the,

1012
01:04:16.922 --> 01:04:18.943
life is having the courage to be yourself.

1013
01:04:18.963 --> 01:04:21.985
I mean, like, you know yourself now, you have the courage to be that person.

1014
01:04:22.565 --> 01:04:24.546
Because so many of us, we- That's the action.

1015
01:04:24.726 --> 01:04:26.407
Yeah, that's all action.

1016
01:04:26.467 --> 01:04:27.827
It's embodying that action.

1017
01:04:27.907 --> 01:04:35.831
It's like where everything gets, it's where your ideation and your inspiration and your implementation becomes your integration.

1018
01:04:36.132 --> 01:04:36.892
It's like who you are.

1019
01:04:36.912 --> 01:04:44.736
Because I feel like my goal for the limitless, because I put the identity statement is there, I want people at the end of a year to be unrecognizable.

1020
01:04:45.256 --> 01:04:48.937
that they won't even notice that little percent adding up.

1021
01:04:49.137 --> 01:04:50.258
What is James Clear?

1022
01:04:50.278 --> 01:04:51.198
We had him on the podcast.

1023
01:04:51.458 --> 01:04:52.178
It's 1% daily.

1024
01:04:52.218 --> 01:04:54.099
It's 1% daily is a multiple of 37.

1025
01:04:54.159 --> 01:04:54.499
Yes.

1026
01:04:54.619 --> 01:04:54.859
Yeah.

1027
01:04:55.139 --> 01:04:56.140
Isn't that outrageous?

1028
01:04:56.180 --> 01:04:56.860
It is outrageous.

1029
01:04:57.000 --> 01:04:58.701
But it's just a small incremental amount.

1030
01:04:58.721 --> 01:04:58.981
Yeah.

1031
01:04:59.081 --> 01:05:01.261
And that's why consistency compounds.

1032
01:05:01.601 --> 01:05:05.383
So my goal here is like read for three to five minutes in the morning, first thing.

1033
01:05:05.423 --> 01:05:06.063
Don't touch your phone.

1034
01:05:06.083 --> 01:05:07.123
It helped to record all that.

1035
01:05:07.663 --> 01:05:09.544
And become unrecognizable after a year.

1036
01:05:10.044 --> 01:05:14.606
Because, I mean, this is, imagine this a year from now, which is going to come regardless.

1037
01:05:15.426 --> 01:05:28.533
And like one of the entries here is a visualization exercise that I do, where I imagine, you ever watch a movie or a television show and the main character you kind of like connect with, but you know what they need to do to win.

1038
01:05:28.853 --> 01:05:29.293
Of course.

1039
01:05:29.433 --> 01:05:35.096
You know what they need to say, what they have to admit, what they have to realize, you know, anything.

1040
01:05:35.116 --> 01:05:36.517
And you're frustrated that they're not doing it.

1041
01:05:36.537 --> 01:05:37.977
And you're like shouting at the screen.

1042
01:05:38.017 --> 01:05:38.257
Yes.

1043
01:05:38.678 --> 01:05:43.380
One of the entries in here talks about the science of that and the default mode network and everything in your imagination.

1044
01:05:43.840 --> 01:05:45.641
and empathy and mirror neurons and everything.

1045
01:05:45.942 --> 01:05:51.345
And then I, because I always explain the science, because I think some of our community wants to know why this was so effective.

1046
01:05:51.725 --> 01:05:56.048
But then it says, like, imagine there's been a film crew watching you your entire life.

1047
01:05:57.089 --> 01:06:02.353
And what's the audience screaming at you to say or to do or to follow through on or to realize?

1048
01:06:03.073 --> 01:06:06.776
And so it's little brain gems like that first thing in the morning.

1049
01:06:07.076 --> 01:06:09.357
It gives you a different perspective on your life.

1050
01:06:09.778 --> 01:06:10.939
And it gives you hope.

1051
01:06:11.299 --> 01:06:12.179
And it gives you some help.

1052
01:06:12.800 --> 01:06:21.786
And I feel like these kind of conversations are more important than ever in a world that is being driven a lot by AI slop and other things that are competing for our attention.

1053
01:06:22.447 --> 01:06:25.048
And so, yeah, I believe truly...

1054
01:06:26.089 --> 01:06:33.736
One day for the course of, I put 366 there too, because I don't want to give people an excuse for missing like February 29th.

1055
01:06:33.936 --> 01:06:34.937
But it makes it a habit.

1056
01:06:34.997 --> 01:06:39.742
And going back to your question about grace, the studies done on self-compassion, because I totally agree.

1057
01:06:40.182 --> 01:06:48.130
Studies done on self-compassion says that like some people will miss their reading or they'll miss their workout or whatever, and they'll beat themselves up, right?

1058
01:06:48.590 --> 01:06:50.292
And they'll have guilt and shame or whatever.

1059
01:06:51.032 --> 01:07:01.634
And in actuality, when you are kind to yourself and you give yourself grace, you're more likely to follow through as opposed to if you're negative and you beat yourself up in studies and self-compassion.

1060
01:07:02.214 --> 01:07:07.875
So, you know, this is absolutely like sometimes life happens and we have emergencies and things are going on.

1061
01:07:07.955 --> 01:07:09.216
We can't do everything we do.

1062
01:07:09.636 --> 01:07:15.797
And I think part of self-care is not just, you know, doing all that biohacking and, you know, like, you know.

1063
01:07:16.157 --> 01:07:21.719
treating yourself to whatever is looking in the mirror and looking at the reflection back and showing love for that reflection.

1064
01:07:22.119 --> 01:07:25.520
You know, that person who's been through so much, but is still standing.

1065
01:07:26.161 --> 01:07:27.561
You know, I think there's grace in that.

1066
01:07:28.041 --> 01:07:31.863
So when people pick up this book, so Limitless Daily, it's available September 8th.

1067
01:07:32.083 --> 01:07:33.703
LimitlessDaily.com, they could go there.

1068
01:07:33.723 --> 01:07:37.825
We have all amazing free bonuses for people as to thank them.

1069
01:07:38.365 --> 01:07:41.926
And then we start the expedition together, actually, at Limitless Live.

1070
01:07:42.026 --> 01:07:44.087
LimitlessLive.com is our annual gathering.

1071
01:07:44.567 --> 01:07:49.271
We have everyone from Stephen Collar, the master of flow.

1072
01:07:49.511 --> 01:07:50.151
I've had him on too.

1073
01:07:50.172 --> 01:07:50.572
He's a great.

1074
01:07:50.592 --> 01:07:55.055
Dave Asprey, talking about a biohacker brain to Michael Easter actually also as well.

1075
01:07:55.636 --> 01:07:57.897
It's going to be great.

1076
01:07:58.658 --> 01:07:59.999
It's like the start of the expedition.

1077
01:08:00.119 --> 01:08:02.301
You don't have to come to our gathering.

1078
01:08:04.042 --> 01:08:05.043
I'll put the links in the show notes.

1079
01:08:05.063 --> 01:08:06.904
If you're listening, click the links in the show notes.

1080
01:08:07.245 --> 01:08:09.046
Your Instagram's at just Jim Quick, right?

1081
01:08:09.086 --> 01:08:10.167
Yeah, I would challenge everyone.

1082
01:08:10.187 --> 01:08:11.828
And the book is at limitlessdaily.com.

1083
01:08:12.149 --> 01:08:14.311
But I would challenge people, here's the action.

1084
01:08:15.051 --> 01:08:15.912
Because here's the thing.

1085
01:08:15.932 --> 01:08:18.835
If you want to learn something best, one of the fastest ways to learn something is to teach it.

1086
01:08:19.675 --> 01:08:22.658
And so I would say screenshot wherever you're consuming this right now.

1087
01:08:23.399 --> 01:08:30.244
And tag Scott's, tag myself so we get to see it and share one thing you're going to do different because of this conversation.

1088
01:08:30.605 --> 01:08:31.826
Or one of your big aha.

1089
01:08:31.886 --> 01:08:32.526
And that way you're...

1090
01:08:33.367 --> 01:08:37.971
When you post it, we get to see it, and I'll repost a bunch, and then I'll gift out a couple copies of the book.

1091
01:08:38.332 --> 01:08:43.917
But more importantly, your fans, your followers, your family, your friends get to see that, and you get to share it with them.

1092
01:08:44.477 --> 01:08:47.220
And I feel like that's why we're here is to pass on.

1093
01:08:47.760 --> 01:08:51.624
You learn something to proud benefit to you, and then you learn how to benefit people you care about.

1094
01:08:51.784 --> 01:08:57.509
What's the, if people pick this book up, they take one thing away, the most important lesson, what you want that lesson to be and why.

1095
01:08:57.925 --> 01:09:00.427
I would say this, and there's so many lessons here.

1096
01:09:00.447 --> 01:09:02.708
I would say that remember the knowledge is not power.

1097
01:09:02.728 --> 01:09:03.529
It's potential power.

1098
01:09:03.629 --> 01:09:05.130
It's power when we apply it.

1099
01:09:05.930 --> 01:09:11.414
And, you know, and the ultimate goal is not to get the goal, is who you have to become to reach that goal.

1100
01:09:12.214 --> 01:09:15.036
And we could change who we are or any fear.

1101
01:09:15.416 --> 01:09:19.879
I feel like we're scared that we're a certain person and we're scared we're not going to be this kind of person.

1102
01:09:20.419 --> 01:09:21.280
And I feel like

1103
01:09:21.540 --> 01:09:25.685
There's a version of yourself that's patiently waiting, all of us, a year from now.

1104
01:09:26.085 --> 01:09:30.270
And I think the goal is we show up every single day for ourselves and others until we're introduced.