Daniel Lubetzky - KIND Founder & Shark Tank Investor | The Son of a Holocaust Survivor Who Built KIND Snacks Into a $5B Company From His Basement

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Your father survived Dachau.

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What did he teach you about kindness that most people still don't understand?

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I think that he taught me that kindness is a choice and an attitude that every one of us has the power to make.

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He chose light.

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He chose to see the kindness in everybody.

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Today's guest is Daniel Lubecki, entrepreneur, investor, philanthropist, and founder of Kind, which he built from his basement into a multi-billion dollar brand.

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In this conversation, Daniel shares the lessons behind building Kind, taking bold risks, creating purpose-driven businesses, and why solving problems together matters more than choosing sides.

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You said empathy is one of our greatest tools of business that is most underused.

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Why don't founders use it more?

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empathy, both in terms of also human interactions, connecting people, looking at their eyes, connecting with their humanity, being liked.

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These are really, really valuable skills that we don't teach enough.

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Somebody who's built a $5 billion company, how do you approach it?

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How do you do it differently?

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The no is a step towards yes.

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You do not need to accept the no.

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Now, don't be a jerk about it, but find the elegant way to turn it into a yes.

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Whatever you do, don't give up.

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My fitness pal is a success story partner.

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Now, there's this thing that happens when you start paying attention to what you eat.

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And I think we can all agree that we wanna care about our health and our wellness and our nutrition.

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But more often than not, we just kind of think we eat clean.

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We think we eat healthy, but we're not really, really paying attention to every single meal and what makes up every single meal.

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But just by paying attention and starting to log and track what you eat, you start making better choices without really trying.

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And that surprised me because when I first started using the MyFitnessPal app, and I've been using it for a while now, it's a nutrition tracking app.

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And I started logging what I was eating.

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It started showing me my macros, which means how much protein, carbs, and fats I was getting.

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And then I started to understand why some days I felt good, high energy.

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Some days I felt like garbage because

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Those three things, proteins, carbs, fats, that's what your food is made out of.

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And the balance between them affects everything.

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So MyFitnessPal app truly changed my life when it came to managing my food, which managed and helped everything else.

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Now, on the premium version of the app, it breaks down those numbers by meal.

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So I'm not just seeing one calorie number for the day.

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I can see what's happening at breakfast versus lunch versus dinner, where my protein actually lands, whether I'm eating enough earlier in the day or piling everything on at night.

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And all of a sudden,

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When I'm crashing at 3, 4 p.m., well, I can take a look and see, it's not so surprising anymore based on what I ate or what I didn't eat.

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So that's what I mean when I say that MyFitnessPal is a great app for awareness.

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It's not obsessive, it's not stressful, it's not time-consuming, it's actually the opposite.

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Guessing is stressful.

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When you have all the information, the food you eat, your nutrition, the food you eat,

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becomes way easier to keep up with.

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Also, a lot of people stress out that logging food is going to be very time consuming.

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It's not.

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And if it was annoying, I'd stop.

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But what I love about the app is that they've made it super, super simple.

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They've removed all friction in food logging, right?

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They have the largest food database out there.

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So whatever I'm eating is already in it.

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I can voice log so I can just say what I'm eating.

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They have a barcode scanner that handles all the

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They have a tool called MealScan, which lets me point my camera at my plate and it breaks down all the macros and then logs it for breakfast, lunch, dinner, whatever.

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And the app remembers my regular meals.

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And I'm really just in and out of the app in seconds.

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And on top of that, it connects with over 40 fitness apps and wearables.

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So my workouts, my nutrition, they're all in one place.

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See, food is the foundation of everything.

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everything, your energy, your sleep, your weight, your recovery, your performance, at work, at home.

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And I really believe that when you start to pay attention to what you eat, every single part of your life improves.

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And to be honest, for me, it's the most useful tool because when I see the information, when I see what I'm eating,

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and I feel the effects of having good nutrition and good food at the right time, the decisions on what to eat become obvious.

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Not because someone told me to eat better, it's because I have the data.

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And the data makes it super, super easy to stay on track.

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So please do yourself a favor, go to podcast.myfitnesspal.com and use code SCOTT.

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That's S-C-O-T-T, all uppercase letters, for 15% off MyFitnessPal Premium.

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That is podcast.myfitnesspal.com, code SCOTT for 15% off.

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MyFitnessPal Premium.

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Daniel, first of all, thank you for coming on.

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It's a pleasure.

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I'm excited for you to come on my show.

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I'm also excited for your podcast, Build or Break, to launch.

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It's going to be a fun adventure.

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I want to start off, just for people who don't know you, your father survived Dachau because a guard handed him a rotten potato.

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And then you named a $5 billion company after your father.

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What did he teach you about kindness that most people still don't understand?

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I think that he taught me that kindness is a choice and an attitude that every one of us has the power to make.

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Because like you said, Scott, he could have had a narrative that everything was dark and horrible, because he had the right to really, you wouldn't complain.

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A lot of Holocaust survivors that went through that how couldn't overcome that bitterness.

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It's normal and understandable, but he chose light.

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He chose to see the kindness in everybody.

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And even at one point, my cousin was dating a German girl and the whole family was worried and my dad accepted her.

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And he treated every human being as a human being.

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And I think kindness is also a choice that we cannot take for granted.

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It doesn't happen on its own.

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Every single one of us, every single day,

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uses heuristics to arrive at quick conclusion.

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Heuristics is how our brain sometimes takes a couple data points and then generalizes.

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And it's a really good tool for business and for life, but it can sometimes get it wrong.

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And so you can generalize about people and stereotype people and assume that the other is your enemy, that individual that did nothing to you

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But you can be scared of them because they feel like another.

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And in the world we're living, there's a lot of that, right?

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Like nobody would be blamed for thinking that that one is the other because social media is telling us that they're the other.

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So...

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It's an active choice we need to make every single day to expunge those stereotypes, to expunge both biases, and to give the chance to every human being to be judged by how they act.

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Are they kind?

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Are they respectful?

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Are they treating others with dignity?

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Are they trying to build rather than tear apart?

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And by the way, if somebody's trying to destroy you, then stand up to the bully.

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Don't let people stand up to you, but don't judge the other without getting to know them first.

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Do you feel like when people are ambitious and entrepreneurial, they try and shut down their own kindness?

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They too often than not default to being hard and aggressive.

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I don't think it's the right thing to do, but I feel like people use it as a safety, almost protection mechanism.

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There's definitely a lot of that, but the most successful people don't have that.

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The people that have achieved the most

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know how to be more long-term oriented, relationship oriented, not be transactional, build trust, build enduring values.

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So everybody that I've had on Build or Break is a builder, one of the most extraordinary people, right?

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Like Mark Cuban to Matthew McConaughey, from Chef Jose Andres to Farid Zakaria, from Andrew Yang to Kendra Scott.

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Barbara Corcoran, Chippa and Joanna Gaines, every single one of them in their hearts wants to make this a better world.

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Every single one of them is a builder.

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Every single one of them, the journey is as important as the destination.

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They understand that you create more value through that approach.

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There are some exceptions of people that are absolute jerks that have created extraordinary value, but the vast majority of highly successful people, I'm thinking about conferences that I attend, whatever, whatever,

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The most down to earth are the more successful ones.

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You said, this is one of my favorite quotes, empathy is one of our greatest tools of business that is most underused.

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Why don't founders use it more?

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So in a builder's mindset, and we study this a lot on Build or Break, there's four C's to becoming a builder, whether you want to build kind snacks or build a movement with a million Israelis and pastillas fighting extremism, as I helped do, or the builder's movement.

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There's curiosity, compassion, creativity, and courage.

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These are the four C's that helps builders build.

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compassion, which is a cousin of empathy, is about being able to put yourself in other people's shoes.

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And if you do that, you're much more likely to get the deal done because you understand where they're coming from.

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So if it's us versus them, I need to get this, much harder to get a deal done.

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If you understand where they're coming from, what they need to achieve, you're like, oh, wow, this is what you wanted?

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You got it.

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Let me get this.

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And-

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So much easier if you understand the other person and where they're coming from.

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And so empathy, both in terms of also human interactions, connecting people, looking at their eyes, connecting with their humanity, being liked.

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These are really, really valuable skills that we don't teach enough of.

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And they have to be natural.

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You have to authentically like people and care about people.

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And it's not something you should fake.

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You should fake.

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feel.

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People can tell when you fake.

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People can tell when you fake it.

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Was there, when you're building kind, was there, was this always the way you approached business or was there a lesson or something that happened that helped you understand the superpower of some of these skills?

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First of all, it's very important to understand that before building Kind, I had 10 years of building pieceworks, which was two steps forward, two steps back.

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I had a Stanford Law education.

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I was paying myself $24,000 salary.

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I barely could make ends meet.

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And I was making every mistake in the world.

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So...

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I always, even today, I'm absorbing what I did wrong, how I could do better, particularly in my early years.

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It was a long journey to learn.

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I was a confused Mexican Jew selling a line of spreads made by Arabs and Israelis called Moshe Pupik and Ali Mishmumken's world-famous all-natural gourmet foods.

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I still don't know why it didn't work out.

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But...

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But the lesson of that taught me to call it kind next time around.

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And there's thousands more lessons like that.

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I'm curious when you think about all the different sort of mental models that you speak about on your show, just when you teach young entrepreneurs, you speak about empathy, you speak about kindness, you speak about curiosity a lot.

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What do you think is the skill that is most difficult for people to use to build the business?

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What's the thing people struggle with the most?

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Do you mind if I actually elevate the question because I really like something you said that triggered something.

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The reason why I focus on curiosity, compassion, creative courage, introspection, critical thinking, critical listening is that these are the tools for becoming an amazing leader.

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And of course, you need to learn revenue growth management and accounting and marketing.

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managerial skills.

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It's super important.

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By the way, on BuilderBreak, we also go about how to manage others, how to manage yourself, how to process the creative process.

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But the most important things is how to work on yourself.

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Because if you can be introspective and self-analytical,

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Every single day you're going to grow.

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And so if you develop those skills, everything else comes after.

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So that's why I focus on those things.

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So a lot of the macro skill, the first principle is introspection.

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And then everything is downstream from that.

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A hundred percent.

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I can hire, and I've seen it happen with my friends and others, the person that's coming from behind, but it's constantly wanting to improve,

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will surpass the person that has the raw skill, but is content with where they're at.

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And they think they have all the answers.

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And by the way, with companies too.

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There's incredible companies where the CEO is surrounded by sycophants that just want to tell the CEO, you're right, you're right, you're right, because there's a culture of fear.

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And everybody's telling the CEO they're right.

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sell their short, shorter stocks, sell their stock.

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They're not, it might take a year, two years, three years, but the mediocrity will eventually bring them down.

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It's a culture of mediocrity.

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You need a culture of hearty, respectful debate where you're challenging each other, when you're debating things, when you're questing constantly for improvement.

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And it could be exhausting too, by the way.

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Poor Sarah and my team, when they work with me,

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I'm stretching myself and I'm stretching them and we're constantly, constantly, constantly challenging ourselves to get better.

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Right now when we launch Builder Break, it's like the same as with Kind.

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Like what can we do better?

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How can we grow?

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You've had success with Success Story.

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Yeah.

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I'm in awe of what you do.

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It's not easy.

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It's much harder.

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But part of an entrepreneur's journey and of an entrepreneur's approach to life is to put yourself in uncomfortable positions, to stretch yourself, because eventually that's what's going to help you grow.

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How do you create that culture where people are okay putting their hand up?

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They have that psychological safety to challenge you.

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Because I want that.

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We have the same management principles, call it that.

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I love when people challenge me.

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I was telling Jackie, a videographer earlier, you're the boss.

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You say when the shot sucks.

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You tell me if the questions are good, the questions are bad.

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I love that feedback.

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I think that that's uncomfortable for some people to step up and put their hand up and say, what we're doing is not working.

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I don't think that's the norm for somebody who you bring in.

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How do you create that safety?

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First of all, it's easier said than done that we like that.

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Anytime somebody tells us something about safety.

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that we're doing wrong.

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It's not enjoyable.

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I mean, it's not that you enjoy people.

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And you also don't want to just create a culture of complainers.

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That doesn't help anybody.

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But creating a culture where people are thinking critically about how to improve things and they can challenge you is really, really valuable.

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The best way is to model that behavior and to celebrate that behavior.

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In other words, if Pepito...

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challenges you, and then you challenge Pepito back because you don't disagree, before you end that meeting, you say, Pepito, you were the most valuable person today.

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Thank you so much.

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Thank you.

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Whether Pepito won the argument or didn't, the fact that Pepito put himself or herself could be Pepita too, but I always use Pepito for some reason because I'm from Mexico.

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But whoever puts themselves out there and dares to speak up with a thoughtful contribution that you may agree or disagree with, celebrate that.

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I think that's one very, very important thing to do.

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So it's like people, they celebrate the wins.

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Sometimes they call people out on the negative things in the company.

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But you're saying celebrate like the pushback.

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Celebrate when people put their hand up and say, hey, this isn't working out the way it should be, or I see a problem there.

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By the way, if somebody...

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push us back and they come up with something that everybody can agree on and that I hadn't seen, celebrate that the most.

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Because you don't want to just celebrate people that are always raising their hand to complain and maybe have really bad ideas.

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Yeah, yeah, yeah.

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But as a general principle, first and foremost, celebrate the challenges that bring value.

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Second, bring the challenges that could have brought value, even if you're a good designer.

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And make sure that people, you create the space for people to fill ownership.

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What I did at Kind is every quarter, we'd gather all the new team members.

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We're going so fast.

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I wanted to preserve the culture.

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So we would...

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Every quarter we'd meet like the last 50 people we hired.

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And I would sit down with them in person.

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It was a meeting in person for about two hours.

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And the first thing I would tell them is like, you are the most important people in this team because you are now seeing everything with fresh eyes.

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And particularly now that you don't know anything about our culture.

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I want you to look critically and challenge everything.

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And if we're doing something not right that you learned in school or in your prior job that you think they were doing better, please teach us.

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But it wasn't just performative.

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It was authentic because we're learning as we were going along.

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We're building the plane as we're flying it.

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And so we learned a lot from best practices from others or from new ideas.

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And so I wanted people to teach us to become better and create the license and the responsibility.

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Like you have an obligation to challenge us if you notice something we could do better.

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It also changed the culture from one of like, oh, let me just complain and commiserate.

246
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No, you don't like it?

247
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Fix it.

248
00:17:39.096 --> 00:17:44.479
You were building for 10 years through failures and things that weren't working super well before kind.

249
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Not super well, but figure it out.

250
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Figuring it out.

251
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I mean, I literally was making, barely making ends meet.

252
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Like I was...

253
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At PeaceWorks, my salary was $24,000 for many, many years, and I could barely pay my other team members' salaries.

254
00:18:01.024 --> 00:18:05.206
I wouldn't say that I was doing a genius job, but I was learning.

255
00:18:05.987 --> 00:18:06.707
What's the point?

256
00:18:06.807 --> 00:18:09.148
You know, you've had Kevin O'Leary on your show.

257
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He has a saying, right?

258
00:18:10.009 --> 00:18:12.210
Like, when should you take it behind the barn and shoot it?

259
00:18:13.290 --> 00:18:14.451
How do you make that decision?

260
00:18:14.931 --> 00:18:16.052
Hardest question out there.

261
00:18:16.834 --> 00:18:18.295
And Kevin sometimes is right.

262
00:18:18.335 --> 00:18:19.615
And honestly, I'll give you a confession.

263
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We're in the tank and the idea seems really bad, but we feel bad because the entrepreneur has such a beautiful story.

264
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And guess what?

265
00:18:26.618 --> 00:18:30.340
He does, he has the courage of telling them, but sometimes it's wrong.

266
00:18:30.820 --> 00:18:35.442
And how to know is super difficult because kind almost didn't come about.

267
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Are you aware about this?

268
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Like we were sitting around the table in 2003 where I just lost my father.

269
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where we lost a piece of our business during the PeaceWorks years that was like more than half our business.

270
00:18:49.469 --> 00:18:53.450
I think we had gotten to $3 million, all of a sudden we're now back to $1 million in revenues.

271
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In revenues and profits barely any.

272
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And I almost gave up and we had the idea for what would become kind.

273
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We sat around the table and we took a vote.

274
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And part of me almost wanted people to give me the chance to just quit.

275
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I don't know ultimately if I would have quit

276
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because I never give up.

277
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But I was exhausted.

278
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It was 10 years of seeing my friends drive on their black cars to these fancy dinners at Le Cirque for the legal jobs.

279
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And I had a Stanford law education and I was buying one falafel and splitting and into eating half one day, half that night.

280
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And, uh...

281
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Fortunately, we said, all right, let's try this out, and then kind of took off.

282
00:19:42.101 --> 00:19:44.763
But what if I had quit right before?

283
00:19:44.803 --> 00:19:45.724
It's so hard.

284
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It's hard to know.

285
00:19:47.025 --> 00:19:49.426
It's so hard because, like, what if it didn't work?

286
00:19:50.127 --> 00:19:51.508
Okay, so this is the right answer.

287
00:19:51.908 --> 00:19:54.490
The right answer is you keep trying things.

288
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You keep listening to the universe, and you keep putting yourself out there.

289
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That's in Build or Break, whether it's a conversation with Chipo and Joanna Gaines or Matthew McConaughey or anybody, everybody, the common theme is –

290
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Get comfortable putting yourself in uncomfortable positions.

291
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Try things out.

292
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Don't give up.

293
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If you were going to look at like the amount of time it took you to make Kind successful, do you think that you should have changed something earlier?

294
00:20:26.105 --> 00:20:28.286
And I'm asking you because now you're starting a podcast.

295
00:20:28.586 --> 00:20:29.707
You're building BuilderBreak.

296
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You're launching BuilderBreak.

297
00:20:31.730 --> 00:20:36.313
Would you go through 10 years of it not working again, or would you pivot and move quicker?

298
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That is one of the most fundamental questions.

299
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I'll make it harder.

300
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Had I known everything I know, but up until the first 10 years when I was running PeaceWorks, would I have started PeaceWorks, knowing how hard it would have been?

301
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Perhaps not.

302
00:20:54.667 --> 00:20:57.169
And that would have been a huge miss because it was what?

303
00:20:57.189 --> 00:20:59.851
Not only would PeaceWorks not have happened, kind would not have happened.

304
00:21:00.724 --> 00:21:04.808
Those failures come along with those successes.

305
00:21:04.888 --> 00:21:08.251
And Stephen Bartlett, who has the diary of a CEO, said it beautifully.

306
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He said, successes, failure are a dichotomy that dances together.

307
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It was beautiful the way he said it.

308
00:21:14.737 --> 00:21:16.338
And I really agree with him.

309
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Like, you cannot have the most extraordinary success if you're not comfortable risking the most extraordinary setbacks.

310
00:21:24.619 --> 00:21:27.101
Life at the Speed of Play is a success story partner.

311
00:21:27.141 --> 00:21:30.103
Now, this is a book by Mark Pincus, the guy who founded Zynga.

312
00:21:30.143 --> 00:21:31.284
I've actually had him on the show.

313
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I met him in person and Reid Hoffman wrote the foreword, calling him one of the best idea people in Silicon Valley.

314
00:21:37.569 --> 00:21:41.252
The book is Life at the Speed of Play, Launch Products People Love.

315
00:21:41.312 --> 00:21:42.733
About 170 pages.

316
00:21:42.994 --> 00:21:44.495
It's already a national bestseller.

317
00:21:44.775 --> 00:21:50.980
It's his framework for figuring out whether an idea is actually worth going after before you put serious time and money into it.

318
00:21:51.160 --> 00:21:52.681
not theory, the way he actually does it.

319
00:21:52.741 --> 00:21:54.802
And he's repeatedly built successful businesses.

320
00:21:55.082 --> 00:21:56.843
On top of that, you can read it in a weekend.

321
00:21:57.003 --> 00:22:00.085
It can change your entire life and give you the right direction if you're an entrepreneur.

322
00:22:00.105 --> 00:22:06.748
So right now, if you go to getmarksbook.com slash success, you get two copies for $32, that's $16 each.

323
00:22:07.109 --> 00:22:13.452
Mark is paying for the second copy himself because he wants you to give it to somebody, a friend who's been sitting on an idea, someone who needs to push, whoever.

324
00:22:13.712 --> 00:22:16.333
That's getmarksbook.com slash success.

325
00:22:16.734 --> 00:22:19.235
Mark with a K, buy one, second one's free.

326
00:22:19.435 --> 00:22:21.237
My Fitness Pal is a success story partner.

327
00:22:21.438 --> 00:22:22.118
Now, a quick story.

328
00:22:22.138 --> 00:22:24.722
A few weeks ago, I was in the middle of a very heavy recording week.

329
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So five episodes back to back.

330
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By Wednesday, I could feel it.

331
00:22:28.726 --> 00:22:35.735
I felt tired and I pulled up my food log in the My Fitness Pal app and I could see why I felt tired.

332
00:22:35.935 --> 00:22:37.697
I was heavily under eating.

333
00:22:38.258 --> 00:22:39.679
I was not keeping up with my meals.

334
00:22:39.959 --> 00:22:41.420
My macros were all off.

335
00:22:41.760 --> 00:22:49.525
On weeks like that, staying on top of your fuel and your food and what you eat is the difference between being sharp on episode five and being flat.

336
00:22:49.685 --> 00:22:52.486
And that's the kind of thing you only catch when you're paying attention.

337
00:22:52.666 --> 00:22:56.729
And that's why I keep logging every single meal I eat in the MyFitnessPal app.

338
00:22:56.749 --> 00:22:58.510
It's not because I'm obsessing over numbers.

339
00:22:58.830 --> 00:23:00.311
It's not because I'm trying to diet.

340
00:23:00.671 --> 00:23:02.352
Because I'm trying to have an awareness

341
00:23:02.792 --> 00:23:04.293
about what I eat in the day.

342
00:23:04.513 --> 00:23:07.474
And the app makes it so easy to maintain that awareness.

343
00:23:07.554 --> 00:23:10.274
I can point my camera at a plate with MealScan.

344
00:23:10.615 --> 00:23:14.756
It'll tell me exactly what I'm eating, all my macronutrients, proteins, fats, carbs.

345
00:23:14.956 --> 00:23:16.576
There's an intermittent fasting tracker.

346
00:23:17.017 --> 00:23:20.057
If I want an intermittent fast, it keeps my eating window honest.

347
00:23:20.378 --> 00:23:22.978
And it all syncs with my watch and all of my fitness apps.

348
00:23:23.238 --> 00:23:24.839
And it just runs in the background.

349
00:23:25.179 --> 00:23:28.682
See, food is a foundation for energy, sleep, recovery, performance.

350
00:23:28.962 --> 00:23:31.744
It is the one input that you cannot skip.

351
00:23:31.964 --> 00:23:34.426
So do yourself a favor, track what you're eating.

352
00:23:34.786 --> 00:23:38.188
It'll make you feel better, perform better in everything that you do.

353
00:23:38.208 --> 00:23:44.773
Go to podcasts.myfitnesspal.com and use code Scott, all uppercase for 50% off MyFitnessPal premium.

354
00:23:45.053 --> 00:23:48.255
That's podcast.myfitnesspal.com, code Scott.

355
00:23:48.596 --> 00:23:49.937
I used to ask the question like...

356
00:23:50.837 --> 00:23:56.523
You could go back and tell your 20 year old self something so that they could do something differently.

357
00:23:57.304 --> 00:23:57.524
Right.

358
00:23:57.945 --> 00:24:01.489
Would you would you tell that person the piece of advice or would you change something that you did?

359
00:24:01.809 --> 00:24:05.453
And the answer was from the smartest people I've ever spoken to.

360
00:24:05.693 --> 00:24:10.198
No, because everything that went wrong is what led to who I am today.

361
00:24:10.947 --> 00:24:18.834
Yeah, and if you ask that question to somebody that didn't have that break, because my success is because I worked really hard, because I put myself out there, and also because I was lucky.

362
00:24:19.655 --> 00:24:21.377
Luck plays an element.

363
00:24:21.397 --> 00:24:22.378
Let's just be clear.

364
00:24:22.938 --> 00:24:27.322
If I was wrong, and it was purely hard work and wit and all that,

365
00:24:27.983 --> 00:24:32.966
Why are there not that many people that have started more than one multibillion dollar company?

366
00:24:33.246 --> 00:24:34.547
You can count them with your hand.

367
00:24:35.147 --> 00:24:40.330
The people that have serially created more than one megastar hit from the scratch.

368
00:24:40.650 --> 00:24:43.012
By the way, Jeff Bezos, amazing person.

369
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I really admire him.

370
00:24:44.813 --> 00:24:46.674
But his true success is Amazon.

371
00:24:46.774 --> 00:24:50.556
And then Amazon created the web business and this, but it was starting from a platform.

372
00:24:51.316 --> 00:24:53.858
There's very few people, I know a handful,

373
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that have started from scratch in a new industry and built something insane.

374
00:25:00.039 --> 00:25:00.980
It's very hard.

375
00:25:01.040 --> 00:25:03.183
It's very hard, too, for lightning to strike twice.

376
00:25:03.623 --> 00:25:07.066
And so we need to all have the humility that some of it is luck.

377
00:25:07.106 --> 00:25:15.355
But also some of it is putting yourself out there, trying things out, and having the attitude that you can do it and that you're going to get it done.

378
00:25:15.900 --> 00:25:17.682
Because there's like two kinds of people, right?

379
00:25:17.702 --> 00:25:18.883
There's the people that will never start.

380
00:25:18.903 --> 00:25:21.365
And then there's the people that are too stubborn to stop.

381
00:25:22.466 --> 00:25:25.308
I think that I've been both at some point in my life, to be quite honest.

382
00:25:25.448 --> 00:25:26.549
I love that statement.

383
00:25:26.769 --> 00:25:30.773
And I think that neither of them are perfect.

384
00:25:30.833 --> 00:25:33.435
But people that will for sure never get there.

385
00:25:34.536 --> 00:25:38.699
People that will never stop need to modulate.

386
00:25:40.701 --> 00:25:41.642
Mark Cuban said,

387
00:25:43.259 --> 00:25:55.190
in our Art of Failure exhibit and in our Build or Break podcast, talks about how he got a quarter million dollar fine for being too passionate and screaming at the referee or whatever.

388
00:25:56.031 --> 00:26:02.817
And passion is a very important tool for you to get stuff done, but it can also get the best of you.

389
00:26:04.438 --> 00:26:05.660
And so you need to modulate it.

390
00:26:06.240 --> 00:26:09.103
And honestly, our greatest strengths

391
00:26:10.422 --> 00:26:12.003
can also be our greatest weaknesses.

392
00:26:12.383 --> 00:26:14.924
So in my case, one of my greatest strengths is creativity.

393
00:26:15.024 --> 00:26:20.427
I'm really able to think up crazy stuff that nobody's thought up and think ahead and all that.

394
00:26:21.348 --> 00:26:25.590
That is a big strength that helped me create Kind, the Builders Movement and dozens of other things.

395
00:26:26.310 --> 00:26:34.414
It's also what can kill a company because if you allow your creativity to be unbounded and only try to do a thousand things,

396
00:26:36.287 --> 00:26:38.389
you won't get it done.

397
00:26:38.409 --> 00:26:40.490
You're going to dissipate your execution power.

398
00:26:40.930 --> 00:26:47.034
And so in my case, I surround myself with highly disciplined people that know how to execute.

399
00:26:47.735 --> 00:26:59.203
And so whether it's Ellie Lanning or Juliana Cohen or Jessamine Rodriguez or it was John Leahy at Kind or Justin Marvis, these are all people whose skills it is,

400
00:27:00.863 --> 00:27:06.487
execute with excellence, be a very good operator, be a very disciplined doer.

401
00:27:07.227 --> 00:27:08.308
And that's the yin yang.

402
00:27:08.348 --> 00:27:21.857
And all of us as fellow entrepreneurs instinctively look for someone that's like us, but you actually need to look for somebody that complements you to actually put the picture together.

403
00:27:22.097 --> 00:27:24.099
I think this is a Jeff Bezos quote.

404
00:27:24.179 --> 00:27:26.901
If I'm misquoting, I apologize, but the idea is still strong.

405
00:27:29.073 --> 00:27:32.454
He is a creative too, and he has all these ideas.

406
00:27:33.094 --> 00:27:42.617
And Andy Jassy, I think he said the job of a second in command at the time is to filter which ideas to focus on.

407
00:27:42.637 --> 00:27:46.698
And I'm going to give you too many ideas, and you have to tell me which ones that we can't do right now.

408
00:27:46.958 --> 00:27:47.618
A hundred percent.

409
00:27:47.658 --> 00:27:50.519
I don't know if Jeff said that, but that's really very well.

410
00:27:50.599 --> 00:27:57.881
It's one of those big, I think it was him, but it was somebody who, it's just the mind of a creative.

411
00:27:58.841 --> 00:28:02.524
founder, CEO, there's so many things they can focus on all at once.

412
00:28:02.564 --> 00:28:03.824
By the way, they're both essential.

413
00:28:04.005 --> 00:28:04.185
Yeah.

414
00:28:04.845 --> 00:28:12.690
Like a bad CEO or president or executor thinks, I need to contain the founder and creative.

415
00:28:13.891 --> 00:28:14.932
That's dumb.

416
00:28:16.140 --> 00:28:18.962
they need to unleash it in a constructive way.

417
00:28:19.002 --> 00:28:27.349
They need to, because that creativity is essential for you to win and beat others in the marketplace, but it needs to be managed, contained, and channeled.

418
00:28:28.010 --> 00:28:34.215
And similarly, by the founder, if they think that they're God's gift to humanity, they're going to destroy the company.

419
00:28:34.235 --> 00:28:43.063
They need their partner, and they need to respect the president or the CEO that has the discipline to know how to keep the trains running.

420
00:28:44.032 --> 00:28:49.355
So much of your story are lessons and influences from your father.

421
00:28:51.116 --> 00:28:52.337
We spoke about kindness.

422
00:28:53.818 --> 00:28:58.520
Talk to me about risk because you've learned lessons from him about how you look at risk.

423
00:28:58.540 --> 00:29:00.622
I love when people ask me a question that has never been asked.

424
00:29:00.782 --> 00:29:02.603
And I think you got one there, Scott.

425
00:29:02.683 --> 00:29:05.104
I don't think anybody's asked me about my dad and risk.

426
00:29:06.285 --> 00:29:09.607
I get so turned on when I get challenged with a question that...

427
00:29:10.047 --> 00:29:14.668
Soto, in a positive way, in a positive way.

428
00:29:15.608 --> 00:29:17.929
Get over it, dudes.

429
00:29:18.509 --> 00:29:20.070
Yeah, it's really cool.

430
00:29:20.290 --> 00:29:26.631
I think my dad was a risk taker, but I never saw him that way.

431
00:29:30.112 --> 00:29:31.112
It's a fascinating question.

432
00:29:31.132 --> 00:29:32.433
I need to think about it a lot.

433
00:29:32.813 --> 00:29:34.013
He was definitely an entrepreneur.

434
00:29:35.881 --> 00:29:37.261
He worked really, really hard.

435
00:29:37.981 --> 00:29:39.022
He was very resourceful.

436
00:29:39.122 --> 00:29:40.802
He made everybody love him.

437
00:29:40.882 --> 00:29:46.363
He was, in a very positive and platonic way, had the most seductive personality.

438
00:29:46.383 --> 00:29:48.524
It was like everybody fell in love with my dad.

439
00:29:49.164 --> 00:29:57.526
Until today, when I go to San Antonio, Texas, to visit my mom, and I meet the person on the airline counter, and they see my name is Blubetsky, they start crying.

440
00:29:58.595 --> 00:30:01.856
say, you're Roman Lewetzky's son, and they get emotional.

441
00:30:02.436 --> 00:30:06.878
I swear, I go to the bank teller, they see my name, and they're like, you're Mr. Lewetzky.

442
00:30:06.958 --> 00:30:10.739
Like, he had an impact that you have no idea how much people loved him.

443
00:30:10.759 --> 00:30:12.500
He was such a kind...

444
00:30:12.820 --> 00:30:15.421
I've never met somebody like him before or after.

445
00:30:16.361 --> 00:30:17.162
And...

446
00:30:18.951 --> 00:30:21.975
For sure, it was a risk sticker, even though I didn't relate to it like that.

447
00:30:21.995 --> 00:30:25.660
I think it was, I would call it a calculated risk sticker.

448
00:30:26.321 --> 00:30:34.090
Even when I built Kind, there's a story that people tell, which is true, that I bought back my shares from these investors.

449
00:30:34.691 --> 00:30:35.853
And they had invested...

450
00:30:37.280 --> 00:30:47.564
$16 million, 5.2, 5 million in the company and 10 in buying, or 11 in buying shares from others and five in the company.

451
00:30:48.725 --> 00:30:55.788
And I had to pay them $227 million, four and a half years later, to buy them back.

452
00:30:56.648 --> 00:30:58.149
And it was very intimidating.

453
00:30:58.269 --> 00:31:00.530
It was very hard and it involved sleepless nights.

454
00:31:00.950 --> 00:31:04.071
But even that, there was calculated risk taking.

455
00:31:04.531 --> 00:31:05.812
I knew where the company was heading.

456
00:31:07.863 --> 00:31:11.726
I had enough pattern recognition to feel good about the decision.

457
00:31:11.946 --> 00:31:14.628
It could have turned out wrong, but it turned out pretty well.

458
00:31:15.168 --> 00:31:18.971
But an entrepreneur should not be a cowboy.

459
00:31:19.231 --> 00:31:21.133
They should be a calculated risk taker.

460
00:31:21.993 --> 00:31:23.094
I think that was my dad.

461
00:31:23.274 --> 00:31:30.900
My dad taught me a lot about safe investments and about his portfolio had coupon returns.

462
00:31:30.940 --> 00:31:34.002
And he didn't want to just throw away what he built.

463
00:31:34.022 --> 00:31:37.465
But honestly, my dad had a very interesting story because...

464
00:31:38.906 --> 00:31:40.227
very different from you or me.

465
00:31:40.568 --> 00:31:52.759
I mean, he arrives to Mexico after surviving the Holocaust, after being liberated by American soldiers, after six months of being in a hospital, after six months of being in a refugee camp.

466
00:31:53.580 --> 00:31:58.304
And then he stops being a refugee and comes to Mexico and Mexico welcomes him.

467
00:31:59.828 --> 00:32:11.962
And he and his dad, he starts working double shifts in factories, sometimes three shifts, not sleeping, but eventually raises enough money that he and his dad start a small jewelry shop.

468
00:32:12.522 --> 00:32:14.384
And he starts educating himself, reading books,

469
00:32:15.045 --> 00:32:24.892
morning, nights, weekends, used encyclopedias, the entire encyclopedia, volume A cover to cover, volume B cover to cover, reading book after book after book, learning languages.

470
00:32:24.932 --> 00:32:26.973
He spoke nine languages when he passed away.

471
00:32:27.073 --> 00:32:29.175
He was the most erudite person.

472
00:32:29.195 --> 00:32:33.557
People come to him for advice, and he had nothing but a third grade education.

473
00:32:34.638 --> 00:32:44.201
And there is no way that you can build what he built, where he eventually got the rights to sell timepieces, watches all over the world.

474
00:32:45.082 --> 00:32:49.243
He got the rights from Rolex and the Montpiguet and Piaget, all self-made.

475
00:32:49.303 --> 00:32:55.285
So there's no chance that he would have done that without an element of boldness and risk.

476
00:32:55.945 --> 00:32:57.826
But it was, I think, calculated risk-taking.

477
00:32:58.406 --> 00:33:00.907
He was not like a wild guy.

478
00:33:02.181 --> 00:33:09.085
So you technically, when you put over $200 million back into a company, it's calculated.

479
00:33:09.145 --> 00:33:11.067
There's pattern recognition, but that's significant.

480
00:33:11.787 --> 00:33:13.808
When I didn't have that money, it wasn't my money.

481
00:33:14.449 --> 00:33:16.370
I took a loan from the bank.

482
00:33:16.410 --> 00:33:17.090
Risky enough.

483
00:33:17.351 --> 00:33:19.012
Yes, it was very risky.

484
00:33:19.792 --> 00:33:20.973
We looked at our financials.

485
00:33:20.993 --> 00:33:24.335
The company was growing a lot, and we leveraged it a little bit.

486
00:33:24.375 --> 00:33:27.177
And then eventually we bought, months later, we...

487
00:33:27.817 --> 00:33:37.763
We brought in an incredible investor, BDT, that was a great partner till today, very, very good friends with Byron Trott and others who helped us take Hank to the next level.

488
00:33:38.664 --> 00:33:43.067
So I didn't keep $200 million of debt at all times.

489
00:33:43.988 --> 00:33:51.773
But it took a year of worry, like let's land on the beach, let's get there and...

490
00:33:52.688 --> 00:34:02.281
I guess where I was taking that idea was, do you think a level of risk is required for success?

491
00:34:02.982 --> 00:34:07.368
And I mean that, like, let's take a look at the podcast that you're building right now, Build and Break.

492
00:34:08.590 --> 00:34:12.031
It's a low-risk thing to start a podcast.

493
00:34:12.051 --> 00:34:14.052
So how do you up the risk to lead to the high?

494
00:34:14.072 --> 00:34:15.113
Do you think it's true?

495
00:34:15.133 --> 00:34:16.113
I think it is.

496
00:34:16.133 --> 00:34:16.673
I think it's a low risk.

497
00:34:16.733 --> 00:34:17.814
I think it's high risk.

498
00:34:18.134 --> 00:34:18.454
Explain.

499
00:34:18.474 --> 00:34:18.734
No, go ahead.

500
00:34:18.794 --> 00:34:25.897
Let me first say, the smarter people than me in the finance world find a way to take no risk and make a ton of money.

501
00:34:26.697 --> 00:34:27.478
All the power to them.

502
00:34:27.638 --> 00:34:28.558
That's not my strength.

503
00:34:28.578 --> 00:34:34.241
But there are people that are able to do the arbitrage and the this and they create options and have friends that I'm like, I listen to them.

504
00:34:34.281 --> 00:34:37.222
I'm like enthralled because they find a way.

505
00:34:38.193 --> 00:34:45.042
to have no risk, no downside, and a lot of upside.

506
00:34:45.062 --> 00:34:49.607
It's very rare, but it's incredible when they do that through their financial engineering without screwing another person.

507
00:34:50.669 --> 00:34:52.351
The next level is to have...

508
00:34:53.545 --> 00:34:55.708
very small downside and a lot of upside.

509
00:34:56.428 --> 00:34:57.089
I can do that.

510
00:34:57.249 --> 00:34:58.391
I've been taught how to do that.

511
00:34:58.471 --> 00:35:00.273
People do that in investment instruments.

512
00:35:00.673 --> 00:35:03.556
Hey, God forbid goals, we protect our downside.

513
00:35:04.297 --> 00:35:07.561
We still have a lot of upside, but we fine-tune it a little bit.

514
00:35:07.841 --> 00:35:08.322
It's fine.

515
00:35:08.342 --> 00:35:11.385
Those things can be done and you can negotiate that.

516
00:35:12.406 --> 00:35:12.587
Um,

517
00:35:13.445 --> 00:35:21.629
Going back to what you said about, but the best thing is to be an entrepreneur and start something and have a lot of risk, but a lot of reward, like exponential reward.

518
00:35:22.149 --> 00:35:36.476
You know, when we started PeaceWorks and then Kind, the people that invested as a return was the highest return on investment that I have known in mankind.

519
00:35:38.460 --> 00:35:42.983
We only brought in, how much do you think, to get to a billion dollars in revenues plus?

520
00:35:43.063 --> 00:35:44.303
How much do you raise?

521
00:35:44.484 --> 00:35:45.464
How much do you think we've raised?

522
00:35:45.604 --> 00:35:46.545
Lifetime for kind.

523
00:35:47.418 --> 00:35:49.159
More than 100 million or less than 100 million?

524
00:35:49.179 --> 00:35:49.839
More than 200 million?

525
00:35:49.859 --> 00:35:52.920
Now, after you've said it, I think a lot less than 100 million.

526
00:35:53.020 --> 00:35:53.680
How much do you think?

527
00:35:54.200 --> 00:35:54.480
50?

528
00:35:55.301 --> 00:35:56.501
Five, 5.2.

529
00:35:56.701 --> 00:35:57.121
Get out.

530
00:35:57.541 --> 00:35:58.662
5.2 million dollars.

531
00:35:58.762 --> 00:36:01.343
And we didn't even use the 5 million when they stayed on our balance sheet.

532
00:36:01.843 --> 00:36:03.603
We grew because of my piece of yours.

533
00:36:03.623 --> 00:36:07.885
I had learned how to tighten my belt and we're very disciplined, we're cashflow positive.

534
00:36:09.325 --> 00:36:13.087
profitable and growing triple digits and grew just organically.

535
00:36:13.848 --> 00:36:18.130
But other than flexing, why was I telling you this story?

536
00:36:20.912 --> 00:36:29.516
You can create so much value if you start something from nothing and risk it all, the returns.

537
00:36:29.877 --> 00:36:32.438
And my friends who trusted me, $75,000 they gave me,

538
00:36:34.982 --> 00:36:38.664
That became in value, I don't know, tens of millions or more.

539
00:36:38.684 --> 00:36:42.927
I mean, 40 million, I haven't calculated, but they got a 3,000x return.

540
00:36:43.447 --> 00:36:50.651
My original advisory work makes a piece of roll over to crime, got a 5,000x return.

541
00:36:51.452 --> 00:36:52.072
It's crazy.

542
00:36:52.872 --> 00:36:53.813
We were made 3,500.

543
00:36:55.454 --> 00:36:59.056
So it doesn't- But I think, Bill, a podcast is- Okay, so this is my point.

544
00:36:59.076 --> 00:37:01.237
So I think that what I believe is

545
00:37:03.517 --> 00:37:06.499
A little bit of risk, but I think it's more psychological than anything.

546
00:37:06.639 --> 00:37:09.381
I don't think you need to take on huge amounts of risk to be successful.

547
00:37:10.241 --> 00:37:13.423
I actually don't think a podcast is risky, and I'll explain.

548
00:37:13.583 --> 00:37:14.744
You mean dollars-wise?

549
00:37:15.745 --> 00:37:16.825
I think however you define it.

550
00:37:17.046 --> 00:37:18.947
What's the rarest resource that you have?

551
00:37:19.287 --> 00:37:19.847
Reputation.

552
00:37:20.848 --> 00:37:22.069
And time.

553
00:37:22.429 --> 00:37:23.069
And time, yes.

554
00:37:23.189 --> 00:37:24.130
Time is finite.

555
00:37:25.311 --> 00:37:27.612
Reputation, very hard to rebuild if you get it wrong.

556
00:37:28.573 --> 00:37:28.873
So...

557
00:37:30.277 --> 00:37:34.118
If you get it wrong, you spent a lot of time.

558
00:37:35.298 --> 00:37:46.742
And if you, and you do, because I, for example, how did I get Matthew McConaughey, Mark Cuban, Kendra Scott, Kevin O'Leary, all of these incredible icons to come on my show.

559
00:37:46.802 --> 00:37:47.542
They trust me.

560
00:37:47.582 --> 00:37:51.123
They, Stephen Bartley, they're at the beginning, they're doing me a favor.

561
00:37:51.183 --> 00:37:52.043
I need to do a good job.

562
00:37:52.063 --> 00:37:56.624
I need to, and you know what I love when they tell me this was the best interview I've ever had.

563
00:37:57.324 --> 00:37:59.385
It gives me so much confidence.

564
00:37:59.566 --> 00:38:02.539
meaning because it's really hard by the way what you do

565
00:38:03.552 --> 00:38:17.616
When I was, as I am right now, listening and being asked and I can go where I can and drive you nuts, it's so easy for me to do that because you need to keep the trains running and I'm taking you in all these different directions and you want to take us somewhere and be mindful of your audience.

566
00:38:18.236 --> 00:38:19.857
It's much harder to be on your seat.

567
00:38:19.937 --> 00:38:24.218
I had never realized how exhausting it is to be an active listener.

568
00:38:25.138 --> 00:38:29.039
By the way, this is, let me now, because she would try to tell them, we're punking you.

569
00:38:29.239 --> 00:38:30.680
She wanted me to take you in all directions.

570
00:38:31.900 --> 00:38:34.041
But it's very hard because I have ADHD.

571
00:38:34.481 --> 00:38:36.963
I'm going in all these directions and you're like, what the hell is this guy taking?

572
00:38:36.983 --> 00:38:37.623
I know exactly.

573
00:38:37.703 --> 00:38:38.224
But I get it.

574
00:38:38.644 --> 00:38:41.385
So you have like the destination you want to end up at.

575
00:38:41.905 --> 00:38:45.447
And I'm, you know, talking about, I'm trying to create tension in the conversation.

576
00:38:45.467 --> 00:38:48.529
I'm trying to challenge your ideas a little bit because that creates great content.

577
00:38:48.569 --> 00:38:50.290
I'm trying to make sure they learn at the same time.

578
00:38:50.650 --> 00:38:54.252
We have to end up where we have to end up and land the plane at some point where you want to land it.

579
00:38:54.812 --> 00:38:56.513
And it's an interesting job.

580
00:38:56.653 --> 00:38:57.174
It's I didn't.

581
00:38:57.714 --> 00:38:58.835
grow up learning how to do this.

582
00:38:58.875 --> 00:39:02.358
Were you always a good active listener?

583
00:39:03.278 --> 00:39:03.859
I think so.

584
00:39:04.539 --> 00:39:08.983
But I think it's because, I think it's a little bit because selfishly, I want to learn from you.

585
00:39:09.983 --> 00:39:19.671
Let me tell you, for someone who's severe ADHD, this bell door break has stretched me and grown me so much.

586
00:39:20.592 --> 00:39:23.454
And if you're in an important meeting...

587
00:39:25.170 --> 00:39:27.091
And you're there with smart people.

588
00:39:27.312 --> 00:39:31.815
And after an hour or two, you're not mentally a little bit tired or very exhausted.

589
00:39:32.255 --> 00:39:33.596
You're not listening actively.

590
00:39:35.238 --> 00:39:40.962
The active listening that I do on Build or Break, when I'm done, I need a nap.

591
00:39:41.142 --> 00:39:43.524
I need to just, it's as if I worked out.

592
00:39:44.124 --> 00:39:45.085
Something really cool.

593
00:39:45.325 --> 00:39:49.008
Now I have the Apple Watch, but I used to do the Oura Ring.

594
00:39:49.669 --> 00:39:50.950
And I noticed this.

595
00:39:51.350 --> 00:39:53.311
I would go on a talk with...

596
00:39:54.592 --> 00:39:58.996
town hall with all my kind team or a presentation with a couple hundred entrepreneurs.

597
00:40:00.077 --> 00:40:02.819
And when I would come back, he would say that I had worked out.

598
00:40:03.840 --> 00:40:05.901
I burned like tons of calories.

599
00:40:05.961 --> 00:40:07.202
And I was like, this thing is wrong.

600
00:40:07.783 --> 00:40:08.543
It's not wrong.

601
00:40:09.564 --> 00:40:12.766
You are intensely engaged with people.

602
00:40:12.786 --> 00:40:13.767
Your brain is working.

603
00:40:13.787 --> 00:40:14.568
Your mind is working.

604
00:40:15.168 --> 00:40:17.010
And after an hour on stage,

605
00:40:18.768 --> 00:40:19.768
It's like a workout.

606
00:40:19.848 --> 00:40:21.049
You burn calories.

607
00:40:21.509 --> 00:40:29.331
And I don't think it's like, even for me, I guess I don't get as distracted naturally, but I still find this super tiring.

608
00:40:29.511 --> 00:40:33.492
Like after like an hour, if I do two of these in a day, I'm spent.

609
00:40:34.132 --> 00:40:36.673
Because you're so, because I think it's also a sign, by the way,

610
00:40:37.405 --> 00:40:41.048
that you're doing the right thing if you care that much that having the conversation?

611
00:40:41.088 --> 00:40:45.531
I'd like to think so, but it's, but it's, again, it's putting yourself in uncomfortable positions for you to stretch yourself.

612
00:40:45.711 --> 00:40:49.174
I love Shark Tank because it's very hard for me.

613
00:40:49.834 --> 00:41:06.027
I stretch myself every time and I'm trying to give it the best I can and be as witty as Kevin and be as nurturing as Laurie and be as insightful and as Barbara and be as funny as Damon and like, and be as Devoneros, Robert and,

614
00:41:06.827 --> 00:41:10.388
everything and I'm like trying, always committed to excellence, but it's hard.

615
00:41:10.708 --> 00:41:12.609
I'm stretching myself, I'm stretching myself as I grow.

616
00:41:13.069 --> 00:41:14.649
Build or break, I'm stretching myself.

617
00:41:14.689 --> 00:41:20.191
And so if you go back, you grow by putting yourself in those situations.

618
00:41:20.211 --> 00:41:22.071
But it doesn't mean that it's easy.

619
00:41:22.632 --> 00:41:28.013
I want to bring it back to what you're, we were talking about risk and you said, well, I don't think starting a podcast is risk.

620
00:41:28.033 --> 00:41:33.275
But then you said, well, I said that and you said, I think it might be because what are your most precious resources?

621
00:41:34.175 --> 00:41:35.196
And one of them is time.

622
00:41:35.857 --> 00:41:37.018
Time, reputation.

623
00:41:37.518 --> 00:41:40.621
And by the way, in terms of enriching, it's so enriching.

624
00:41:40.641 --> 00:41:50.750
And I hope people will go to Build or Break and experience it and enjoy it as much because these are the most extraordinary people telling you about their most vulnerable moments and helping you grow.

625
00:41:51.591 --> 00:41:55.034
But it's kind of like this.

626
00:41:55.554 --> 00:41:59.158
When I launched Kind, I wanted to create a different product that was

627
00:42:00.595 --> 00:42:04.040
Delicious, but when you finished eating it, you felt like you were doing something in your body.

628
00:42:04.620 --> 00:42:13.011
Similarly here, I want to create a podcast that is engaging and entertaining and you're laughing a lot and you're crying sometimes.

629
00:42:13.552 --> 00:42:15.174
But when you're done, you feel like you grew.

630
00:42:16.954 --> 00:42:21.440
But the podcast world is even more competitive than the nutritional bars category.

631
00:42:22.301 --> 00:42:23.743
There is so many out there.

632
00:42:23.763 --> 00:42:26.626
There's so much competition for attention.

633
00:42:27.067 --> 00:42:28.729
HubSpot is a success story partner.

634
00:42:28.889 --> 00:42:33.715
Now, every entrepreneur, founder, CEO is listening right now needs to pay attention.

635
00:42:33.735 --> 00:42:34.817
I have a question for you.

636
00:42:35.117 --> 00:42:42.764
When a buyer asks AI for a solution or a product that your business sells, does your business come up?

637
00:42:43.024 --> 00:42:45.887
The answer is that most companies have no idea.

638
00:42:46.187 --> 00:42:53.033
They don't know if their name shows up in any of the AI tools, chat, perplexity, clod.

639
00:42:53.413 --> 00:42:59.999
And by the time they find out, they have lost tons of traffic and tons of deals to someone who did show up.

640
00:43:00.359 --> 00:43:01.901
HubSpot AEO.

641
00:43:02.381 --> 00:43:09.688
It helps you show up in those moments with the right answers that your customers and your buyers are looking for when they go type in a question.

642
00:43:09.908 --> 00:43:11.109
It's before the first click.

643
00:43:11.149 --> 00:43:13.932
It's before they fill out some form on your website.

644
00:43:14.432 --> 00:43:18.176
That is the moment that HubSpot AEO is built for.

645
00:43:18.576 --> 00:43:24.258
So if you want your company to show up in AI searches when your customer is looking, check out HubSpot.com.

646
00:43:24.618 --> 00:43:28.320
They are the agentic customer platform for growing businesses.

647
00:43:28.620 --> 00:43:30.021
NetSuite is a success story partner.

648
00:43:30.221 --> 00:43:31.741
Now, you probably know NetSuite already.

649
00:43:31.761 --> 00:43:35.483
It's a software that a ton of companies use to basically manage everything.

650
00:43:35.523 --> 00:43:37.964
Their finances, their inventory, their HR.

651
00:43:38.004 --> 00:43:39.184
It's just all in one place.

652
00:43:39.404 --> 00:43:41.405
Now, they just came out with NetSuite Next.

653
00:43:41.605 --> 00:43:44.307
This is the AI version of all of that.

654
00:43:44.327 --> 00:43:48.950
So now you can ask it a question the way you'd ask someone on your team who just knows everything about your business.

655
00:43:49.271 --> 00:43:50.191
It gives you the answer.

656
00:43:50.451 --> 00:43:56.176
It keeps you up to date on all the things you need to know about your company and your business without you having to go digging for them.

657
00:43:56.416 --> 00:44:02.040
And it has these AI agents that take care of all the routine work in your business that eats up everybody's day.

658
00:44:02.300 --> 00:44:07.125
Now, the bigger picture here is that AI is starting to change how teams actually work together.

659
00:44:07.425 --> 00:44:11.189
It's happening incredibly fast, and most companies don't have a plan for it.

660
00:44:11.450 --> 00:44:12.110
NetSuite does.

661
00:44:12.391 --> 00:44:17.896
They have a free guide called Aligning for the Agentic Era, how AI is changing everyday work.

662
00:44:18.037 --> 00:44:23.062
It breaks down how AI could reshape the way your whole organization works and what your business should be doing to get ahead of it.

663
00:44:23.222 --> 00:44:25.945
If I needed a tool like NetSuite, it's what I'd use and you should too.

664
00:44:26.226 --> 00:44:35.196
So if your revenues are at least in the seven figures, get our free business guide, Aligning for the Agentic Era, How AI is Changing Everyday Work at netsuite.com slash scottclary.

665
00:44:35.476 --> 00:44:39.181
The guide is free to you at netsuite.com slash scottclary.

666
00:44:39.441 --> 00:44:41.864
That's netsuite.com slash scottclary.

667
00:44:41.944 --> 00:44:43.245
Monarch is a success story partner.

668
00:44:43.345 --> 00:44:44.045
Now, quick question.

669
00:44:44.205 --> 00:44:46.166
Do you know where your money went last month?

670
00:44:46.266 --> 00:44:48.007
Not roughly, but exactly.

671
00:44:48.107 --> 00:44:48.807
And most people don't.

672
00:44:49.028 --> 00:44:49.968
And I didn't for years.

673
00:44:50.028 --> 00:44:52.149
And that is most of our money stories, right?

674
00:44:52.229 --> 00:44:55.971
When we first start our career, we have one income and one account, and you can kind of wing it.

675
00:44:56.191 --> 00:45:04.095
But once you're running businesses, once you're investing, once you're carrying 50 different subscriptions that you stop paying attention to, winging it gets super expensive.

676
00:45:04.295 --> 00:45:05.316
Monarch fixed that for me.

677
00:45:05.396 --> 00:45:07.377
It is the personal finance app that tracks

678
00:45:07.717 --> 00:45:08.138
Everything.

679
00:45:08.198 --> 00:45:12.262
So that means accounts, investments, savings goals, spending all on one screen.

680
00:45:12.382 --> 00:45:16.086
The first week I had it, it fired recurring charges I've been paying for months without realizing.

681
00:45:16.187 --> 00:45:21.913
And every single week, the AI recap tells me if spending spiked, if my net worth moved, and what bills are coming.

682
00:45:21.933 --> 00:45:25.176
And I can just ask it, hey, can I afford this trip without touching my savings?

683
00:45:25.237 --> 00:45:26.538
And I can get a real answer to that.

684
00:45:26.598 --> 00:45:28.320
based on my actual numbers.

685
00:45:28.440 --> 00:45:30.602
It is a financial advisor in your pocket.

686
00:45:30.863 --> 00:45:32.725
It costs less than an hour with a real one.

687
00:45:32.865 --> 00:45:34.647
So write your own money story with Monarch.

688
00:45:34.887 --> 00:45:39.452
Use code success at monarch.com and get your first year of Monarch Core half off at just $50.

689
00:45:39.712 --> 00:45:43.236
That's 50% off your first year at monarch.com with code success.

690
00:45:43.656 --> 00:45:45.939
So somebody who's built a $5 billion company

691
00:45:47.320 --> 00:45:49.723
You look at the podcast like a new company you're starting.

692
00:45:50.163 --> 00:45:50.904
How do you approach it?

693
00:45:50.944 --> 00:45:51.905
How do you do it differently?

694
00:45:51.945 --> 00:45:56.570
How do you, how do you do it so that there's this asymmetric upside?

695
00:45:56.770 --> 00:45:59.072
So even though it's a risk on your time and your reputation.

696
00:45:59.312 --> 00:46:03.357
Anything I approach, I want to do it the best I can, my team to do the best I can.

697
00:46:03.377 --> 00:46:09.523
So as an example, um, Pepito Johnson, we want to book him on the show.

698
00:46:09.663 --> 00:46:10.384
And he said, no.

699
00:46:12.042 --> 00:46:17.065
I'm like, Tim, you think I got into Walmart overnight?

700
00:46:17.086 --> 00:46:18.647
You think I got into Costco overnight?

701
00:46:19.227 --> 00:46:21.789
The no is a step towards yes.

702
00:46:21.809 --> 00:46:27.613
I was with Gayle King earlier today and she said, you know, I think no in reverse is you're on.

703
00:46:27.633 --> 00:46:28.994
I love that.

704
00:46:29.774 --> 00:46:37.760
And Barbara Corcoran initially got declined for Shark Tank and she wrote to Mark...

705
00:46:38.660 --> 00:46:41.561
Burnett and said, this is why you're hiring me.

706
00:46:41.781 --> 00:46:42.221
And guess what?

707
00:46:42.261 --> 00:46:47.402
He hired her like something entrepreneurs need to understand is.

708
00:46:50.903 --> 00:46:53.043
You do not need to accept the no.

709
00:46:54.124 --> 00:46:58.605
Now, you don't be a jerk about it, but find the elegant way to turn it into a yes.

710
00:47:00.025 --> 00:47:00.245
Like.

711
00:47:01.765 --> 00:47:04.186
When I applied to Stanford Law School.

712
00:47:05.702 --> 00:47:06.603
Was it Stafford?

713
00:47:06.823 --> 00:47:08.645
One of my applications, I got deferred.

714
00:47:10.007 --> 00:47:10.848
And I kept working.

715
00:47:10.868 --> 00:47:15.833
And I wrote information about updates and information.

716
00:47:16.614 --> 00:47:19.077
Try the very best to put your best foot forward.

717
00:47:19.097 --> 00:47:20.678
Whatever you do, don't give up.

718
00:47:21.635 --> 00:47:25.018
The no's are going to come, but you need to get that guest booked.

719
00:47:25.638 --> 00:47:27.340
You don't give up until you find a way.

720
00:47:28.661 --> 00:47:32.064
You need to get, you know, on Scott, like, success story.

721
00:47:32.084 --> 00:47:34.766
The motherfucker didn't say yes for 10 times.

722
00:47:35.847 --> 00:47:37.368
But, like, you need to work.

723
00:47:37.608 --> 00:47:40.270
Whatever you do, you need to do it to the best of your abilities.

724
00:47:40.791 --> 00:47:45.415
I can exhaust my family, my team members, because I'm always driving.

725
00:47:46.015 --> 00:47:49.158
But ultimately, I think it's the only way that you're going to ultimately...

726
00:47:49.758 --> 00:47:53.140
build what you want to build, is to stretch yourself and put your best foot forward.

727
00:47:53.160 --> 00:47:59.344
Because every morning, there's a Scott trying to do the best he can with Success Story or a person making the Nutrition Bar.

728
00:47:59.384 --> 00:48:03.566
Whatever you're doing, somebody else is focused, giving it their best.

729
00:48:03.586 --> 00:48:04.707
So you have to give it your best.

730
00:48:05.107 --> 00:48:09.930
You mentioned when you walked in, you were late to the game when it comes to podcasting.

731
00:48:11.391 --> 00:48:11.991
I don't think so.

732
00:48:12.352 --> 00:48:17.615
And I say that because there is always room for somebody that is obsessed about the thing.

733
00:48:19.032 --> 00:48:25.081
I think that if you started a podcast in 10 years from now, you'd still find a way to make it successful if you were obsessed with it.

734
00:48:25.622 --> 00:48:30.349
Even when I started, Tim Ferriss was around for 10 years already.

735
00:48:30.610 --> 00:48:32.172
Joe Rogan was around for 10 years.

736
00:48:34.427 --> 00:48:40.269
Obsession and having obsession weeds out all the people that just half-ass it.

737
00:48:40.949 --> 00:48:45.891
And if you are obsessed about it, I'm sure you feel this way to a degree with any business you start.

738
00:48:46.791 --> 00:48:49.772
Any category you get into, it's going to be crowded to a degree.

739
00:48:49.953 --> 00:48:50.853
I agree and...

740
00:48:51.630 --> 00:48:57.882
I think you need to have the grit, the perseverance, the tenacity, and you also need to have the wit.

741
00:48:59.004 --> 00:49:01.608
What do we need to do different that others are not doing?

742
00:49:01.789 --> 00:49:02.951
How do we evolve?

743
00:49:03.412 --> 00:49:03.732
Because...

744
00:49:04.933 --> 00:49:05.734
What is podcast?

745
00:49:05.774 --> 00:49:12.139
It's a conversation with tools that didn't exist 50 years before to reach directly to everybody.

746
00:49:12.780 --> 00:49:14.141
How do we make it more engaging?

747
00:49:14.181 --> 00:49:16.363
How do we get the community to connect with us?

748
00:49:16.683 --> 00:49:17.644
What are the next steps?

749
00:49:18.045 --> 00:49:22.088
So because 10 years from now, the most successful podcast will be different than today.

750
00:49:22.408 --> 00:49:23.369
So how do you evolve?

751
00:49:23.509 --> 00:49:26.012
Because we are, I think, late to the game.

752
00:49:26.032 --> 00:49:26.572
Yeah.

753
00:49:26.692 --> 00:49:32.399
How do you evolve to get better and to continue to leapfrog by coming up with creative models?

754
00:49:32.419 --> 00:49:35.722
So it's a combination of grit and wit and everything else.

755
00:49:36.043 --> 00:49:40.348
There's the three it's for a product or venture or service to win.

756
00:49:42.677 --> 00:49:44.457
Grit, wit, and fit.

757
00:49:45.618 --> 00:49:57.560
I don't know if it works without my accent, but grit, the tenacity, don't give up, wit, the creativity, do it different, find a way to do it better than others, and fit.

758
00:49:57.740 --> 00:50:02.661
There has to be a need and a demand for the product or service that you're offering.

759
00:50:03.141 --> 00:50:05.561
And if not, pivot to make sure that that fit exists.

760
00:50:06.461 --> 00:50:08.002
Why build or break?

761
00:50:08.902 --> 00:50:09.642
What does the name mean?

762
00:50:10.841 --> 00:50:14.032
I'd means that first of all,

763
00:50:15.873 --> 00:50:18.675
Did you ever read the poem from Rudyard Kipling, If?

764
00:50:19.475 --> 00:50:19.695
No.

765
00:50:20.956 --> 00:50:28.300
Tonight when you get home and everybody listens to you, I promise you, read the poem If by Rudyard Kipling.

766
00:50:28.721 --> 00:50:36.265
Kipling was a bit of a controversial fear because of colonialism, but that poem is one of the best poems you will ever read.

767
00:50:36.345 --> 00:50:37.366
Incredible poem.

768
00:50:38.647 --> 00:50:41.809
And one of the things he talks about is how both families

769
00:50:42.629 --> 00:50:49.752
failure and success are myths of society, that they're not true, that they're imposters.

770
00:50:49.853 --> 00:50:51.013
He says that they're imposters.

771
00:50:52.014 --> 00:50:54.775
And what he means to say is, what the hell does failure mean?

772
00:50:54.795 --> 00:50:56.055
What the hell does success mean?

773
00:50:57.016 --> 00:51:03.199
And honestly, you and I talked about this earlier, without PeaceWorks, there would have been no kind.

774
00:51:03.919 --> 00:51:05.560
And PeaceWorks had a lot of mistakes.

775
00:51:06.000 --> 00:51:09.202
Without those mistakes, I literally can trace from...

776
00:51:10.304 --> 00:51:30.102
No discipline to discipline, from trying to be everything to everybody to being focused, from trying to be in every store to being in the best stores, from trying to develop a ton of products and be on the shelves to trying only the right products on the shelves, from having motion, poop, pecan, alim, smokers, world famous, all natural gourmet foods, to kind, from having no quality control to obsessive quality control.

777
00:51:30.863 --> 00:51:35.767
Literally everything made kind great came from the mistakes we made at PeaceWorks.

778
00:51:38.415 --> 00:51:43.378
A lot of things that almost broke you are things that ultimately make you.

779
00:51:44.158 --> 00:51:53.664
And Build or Break is about exploring, talking to the most successful, quote unquote, successful people and asking them, how did you get here?

780
00:51:54.285 --> 00:51:55.245
What almost broke you?

781
00:51:55.325 --> 00:51:56.146
How did you handle it?

782
00:51:56.186 --> 00:51:56.766
What built you?

783
00:51:57.226 --> 00:51:57.947
And then going in.

784
00:51:59.668 --> 00:52:05.451
For example, with Robert Rodriguez, we talk about his craft editing movies and creating movies and working with talent.

785
00:52:05.491 --> 00:52:14.236
And with every person, we talk a little bit about their craft and they give us very practical advice about how they became great at what they do and what they learned.

786
00:52:14.857 --> 00:52:20.960
And a little bit of philosophy, a lot of practical tools and a lot of storytelling about their journey.

787
00:52:20.980 --> 00:52:28.464
So build or break because it's like something could have almost broken you, but ultimately it's helped what built you.

788
00:52:28.865 --> 00:52:36.613
I want to understand how to do this properly because this is something that you mentioned before about other popcorn eaters.

789
00:52:36.853 --> 00:52:42.879
That, you know, they're just listening to the content and maybe they're not achieving what they should be achieving in their life.

790
00:52:45.141 --> 00:52:53.089
When you think about being an educator and a teacher, and now you were before, but now you definitely are because you're unpacking all these stories.

791
00:52:55.435 --> 00:53:04.721
How do you make sure that people don't just consume the content, but they take it and they use it to change their life?

792
00:53:05.702 --> 00:53:07.123
Because that's a constant struggle.

793
00:53:07.803 --> 00:53:08.864
That's a beautiful question.

794
00:53:08.904 --> 00:53:11.266
You're ahead of me to ask it.

795
00:53:11.286 --> 00:53:13.527
I'll tell you how I'm approaching what I'm approaching.

796
00:53:15.008 --> 00:53:21.813
The reason I'm doing Builder Break is I want to create a whole ecosystem of builders' media where people...

797
00:53:23.334 --> 00:53:34.058
People come to our content to grow, but being a builder does not just mean building kind or building a school or building a bridge.

798
00:53:34.698 --> 00:53:43.241
It also means being a builder and building together against those that would want to destroy society as we know it.

799
00:53:43.761 --> 00:53:48.563
We're living through a time and age where there really is a challenge for civilization.

800
00:53:49.687 --> 00:54:09.016
We're destroyers that deny the humanity of the other, want to tear apart, divide, demolish, diminish, diminish humanity, divide us from one another, try to help people think that they're victims versus oppressors rather than builders versus destroyers.

801
00:54:10.516 --> 00:54:15.459
And it's very dangerous because literally there are

802
00:54:16.572 --> 00:54:20.776
people and politicians today that think that private ownership doesn't make sense.

803
00:54:21.236 --> 00:54:26.161
And it's fascinating because it's been tried for hundreds of years in other societies and it's never worked.

804
00:54:26.781 --> 00:54:30.785
But we're going through a lot of difficult challenges for a lot of the young.

805
00:54:31.285 --> 00:54:34.788
And a lot of people are listening to that and thinking that that's a good idea.

806
00:54:35.729 --> 00:54:39.993
And even if it's a tiny amount of people that have extremist attitudes,

807
00:54:41.637 --> 00:54:42.818
They are very passionate.

808
00:54:43.319 --> 00:54:49.584
And the vast majority of people that are building their jobs and their careers don't take the time to go out and vote.

809
00:54:50.986 --> 00:54:55.530
And they're very low primary participation levels.

810
00:54:56.030 --> 00:54:58.553
And there's a lot of gerrymandering, which means...

811
00:54:59.638 --> 00:55:03.382
Almost all decisions are reached by a tiny minority of people.

812
00:55:03.843 --> 00:55:09.269
The tiny minority that go to the primaries were the decisions that the general have been already gerrymandered away.

813
00:55:09.289 --> 00:55:15.756
So meaning, you're in New York City, the vast majority of districts have already been so gerrymandered that it's clearly going to be...

814
00:55:16.417 --> 00:55:17.878
Democratic or Republican.

815
00:55:17.898 --> 00:55:20.440
So whoever wins that primary is going to win the general.

816
00:55:21.020 --> 00:55:27.324
90 plus percent of these districts across the nation are no longer competitive at the general election.

817
00:55:27.365 --> 00:55:32.588
Whatever it's going to be in November, it's preordained in most congressional districts.

818
00:55:32.648 --> 00:55:34.569
It gets decided at the primary.

819
00:55:35.070 --> 00:55:37.852
And in the primary, almost nobody shows up, but the extremists show up.

820
00:55:38.172 --> 00:55:42.635
So very tiny minority of extremists are deciding who are going to be the people that

821
00:55:42.775 --> 00:55:43.496
that rule for us.

822
00:55:43.516 --> 00:55:55.646
And then on top of it, all these political parties, I've seen it very up and close, both political parties, Republicans and Democrats, they care more about power than about solving problems.

823
00:55:55.706 --> 00:56:00.090
They care more about turning these issues into wedge issues than actually solving them.

824
00:56:01.031 --> 00:56:01.772
What is the solution?

825
00:56:01.812 --> 00:56:02.352
The people.

826
00:56:02.992 --> 00:56:03.673
Who are the people?

827
00:56:03.733 --> 00:56:04.433
The builders.

828
00:56:04.914 --> 00:56:20.204
So in my method to my madness, it's empower, create an army of small businesses, of entrepreneurs, of people that care about these issues to join forces and become builders and us help them.

829
00:56:21.277 --> 00:56:25.900
not just build their careers, but build an understanding how they need to be involved civically.

830
00:56:26.260 --> 00:56:35.885
So it's not just the challenge of helping people get off the couch and pursue their dreams, whether it's trying to improve their careers or start something.

831
00:56:36.625 --> 00:56:38.846
It's also helping them connect the dots.

832
00:56:38.906 --> 00:56:42.969
They need to protect the value system that helps them

833
00:56:44.038 --> 00:56:48.499
have the freedom to have freedom of expression, economic freedom and all that.

834
00:56:48.519 --> 00:56:59.763
And so the challenge is daunting, but I am in the process of building an ecosystem for builders that were we, and we means you're now part of it, Scott.

835
00:56:59.883 --> 00:57:00.083
I know.

836
00:57:00.123 --> 00:57:06.445
You and I and thousands of other mentors are going to be there for millions of people

837
00:57:07.397 --> 00:57:15.899
But we need to help them be our partners in being part of showing up and voting, showing up and standing up against hate and division.

838
00:57:17.053 --> 00:57:27.038
I've always said that building and doing something challenging is the best personal development course education you can ever get.

839
00:57:27.118 --> 00:57:41.546
Entrepreneurship, if you try and build a company, you're going to learn more about yourself and you're going to learn more about your weaknesses and all the things you can do to improve yourself than listening to any podcast to be quite honest if you actually built something.

840
00:57:42.366 --> 00:57:47.254
And I don't use the word entrepreneurship because I don't want people who are in companies to think that they are not builders because they are.

841
00:57:48.950 --> 00:57:57.377
But my concern always is that people who are builders who bet on themselves, they check out of the civic process.

842
00:57:57.678 --> 00:57:58.358
100%.

843
00:57:58.719 --> 00:58:05.725
We tend to think that we have to put all of our energies just building our own careers.

844
00:58:05.945 --> 00:58:12.731
And we do not have the luxury to forget that we also have a duty to preserve business.

845
00:58:12.891 --> 00:58:18.516
the American dream by holding politicians accountable to solve the will of the people.

846
00:58:18.536 --> 00:58:20.017
And by the way, this is not theoretical.

847
00:58:20.718 --> 00:58:34.650
Anybody that has a small business that feels like all the trademarks are being abused and the patents are being abused and Chinese companies are destroying small business in the U.S. because they go on Amazon and come up with a copycat.

848
00:58:35.170 --> 00:58:38.173
That's because the government is not doing their job to protect it.

849
00:58:38.533 --> 00:58:54.649
All the social media claims that are not provable, that are destroying trust, where we don't understand what to believe, what not to believe, and people are praying over other people's identities, that's because the U.S. government has not done a good job to fine-tune the social media 230 regulation.

850
00:58:55.390 --> 00:59:15.479
telehealth, healthcare, voting rights, immigration, even these seemingly most important wedge issues like gun rights, gun safety, all of these issues, 80% of Americans can agree on 80% of the issues, but politicians don't wanna solve them because they raise money off of it, they empower off of it.

851
00:59:16.060 --> 00:59:16.760
Enough is enough.

852
00:59:16.800 --> 00:59:23.163
We as builders need to join forces and hold politicians accountable to remind them who's the sheriff in town, the people.

853
00:59:23.953 --> 00:59:27.054
When people listen to BuilderBreak, you want them to improve.

854
00:59:27.074 --> 00:59:32.076
BuilderBreak is predominantly about building your career and your profession.

855
00:59:32.497 --> 00:59:35.398
But to the point that you were saying, Daniel, what's your essence?

856
00:59:35.438 --> 00:59:38.179
My essence is the bigger picture.

857
00:59:38.679 --> 00:59:41.200
Build your career, build your community, build your business.

858
00:59:41.581 --> 00:59:44.702
And remember that all of us need to join in also building our society.

859
00:59:45.243 --> 00:59:48.289
It's all within your power to accomplish.

860
00:59:48.449 --> 00:59:55.123
If you, I think this is like the message just by chatting with you and listening to a couple episodes, it's about self-empowerment.

861
00:59:55.988 --> 01:00:03.111
It's self-empowerment and it's connecting the dots to the little things that every one of us can do to make a difference in society.

862
01:00:03.751 --> 01:00:05.411
Builder Break, it's live now.

863
01:00:05.652 --> 01:00:08.273
You can listen to it, Apple, Spotify, YouTube.

864
01:00:08.293 --> 01:00:10.373
You haven't picked a platform yet, so you can listen to it everywhere.

865
01:00:10.473 --> 01:00:11.194
All of them.

866
01:00:12.194 --> 01:00:14.715
Sign up on all of them because we need all the help we can get.

867
01:00:15.055 --> 01:00:19.897
When you get the $100 million Netflix deal, then maybe you have to pick a platform.

868
01:00:19.917 --> 01:00:21.958
But until then, it's everywhere.

869
01:00:23.606 --> 01:00:26.830
When people listen to it, what do you want them to take away from it?

870
01:00:28.111 --> 01:00:39.083
I want them to enjoy it and feel that they've grown and stay with us because it's the beginning of the journey and we have a lot of work to do together to build yourself and build all of us together.

871
01:00:39.543 --> 01:00:40.525
Where can people connect with you?

872
01:00:40.605 --> 01:00:41.906
All the socials, website?

873
01:00:42.467 --> 01:00:44.449
Daniel Lubetzky on all the socials.

874
01:00:44.892 --> 01:00:45.472
Last question.

875
01:00:46.233 --> 01:00:46.893
And I mentioned it.

876
01:00:46.933 --> 01:00:48.915
I alluded to it before, but I'll ask you as well.

877
01:00:49.415 --> 01:00:59.121
If you could pass on one piece of advice to 20-year-old Daniel Lubezki, you're not going to do anything different because you've already realized that failure is a prerequisite for where you are today.

878
01:00:59.882 --> 01:01:03.704
But what would be one thing that you wish 20-year-old Daniel knew?

879
01:01:04.224 --> 01:01:05.445
Spend more time with your dad.

880
01:01:07.166 --> 01:01:07.867
You're going to miss him a lot.

881
01:01:07.927 --> 01:01:08.067
Yes.

882
01:01:10.677 --> 01:01:19.708
I often wish he was around to meet his grandkids and, uh, and to be with my mom and to meet Michelle, my wife.

883
01:01:19.768 --> 01:01:21.310
And, um...

884
01:01:23.103 --> 01:01:23.704
You never know.

885
01:01:23.724 --> 01:01:24.604
I mean, we lost him.

886
01:01:25.065 --> 01:01:25.966
He was 72.

887
01:01:27.167 --> 01:01:28.147
I saw him a week before.

888
01:01:28.208 --> 01:01:30.690
I hugged him, laid down in bed with him.

889
01:01:30.710 --> 01:01:33.572
He's a big man, but he was very huggable like a teddy bear.

890
01:01:34.273 --> 01:01:37.496
That hug, I still find comfort in that hug that I gave him.

891
01:01:38.196 --> 01:01:39.257
Then I went running.

892
01:01:39.277 --> 01:01:42.820
I was training for the marathon, or I had just done the marathon.

893
01:01:42.840 --> 01:01:43.861
I was running a lot back then.

894
01:01:43.881 --> 01:01:44.982
Yeah.

895
01:01:45.283 --> 01:01:53.080
And I could have done a one-hour loop, but I chose to do a 30-minute one and spend 30 minutes saying goodbye to them.

896
01:01:54.022 --> 01:01:55.565
And they were the last 30 minutes that I...

897
01:01:56.965 --> 01:01:59.026
So my dad, it's just fascinating.

898
01:01:59.066 --> 01:02:01.968
I could have done that one hour and not say goodbye to him.

899
01:02:03.369 --> 01:02:05.311
And I didn't know that was the last time I was going to see him.

900
01:02:05.951 --> 01:02:11.415
For people who listen to this, they're very focused on what they're building.

901
01:02:11.655 --> 01:02:15.177
And I think too often they forget about what's actually important in life.

902
01:02:16.338 --> 01:02:21.601
Just leave them with one last message because you've achieved more success than most people ever know.

903
01:02:21.741 --> 01:02:24.923
Look, when I was building Kind, I was not sleeping.

904
01:02:24.943 --> 01:02:25.124
I was...

905
01:02:25.844 --> 01:02:28.386
four or five hours a day of sleep.

906
01:02:28.867 --> 01:02:29.667
I was not working out.

907
01:02:29.687 --> 01:02:35.052
I looked like a phantom raccoon because I was like pudgy and had like these black eye bags.

908
01:02:35.612 --> 01:02:36.793
I was working like crazy.

909
01:02:37.654 --> 01:02:42.058
And it's easy for me to say, now try to get some sleep, try to spend time with family.

910
01:02:42.759 --> 01:02:52.327
But it really is important because you should work super hard when in your early years, put in the work, build your career, build your journey, tighten your seat belt, tighten your belt.

911
01:02:54.297 --> 01:02:57.500
But don't sacrifice family life.

912
01:02:57.820 --> 01:02:59.241
Like try that.

913
01:02:59.321 --> 01:03:08.069
That's one area where I feel relatively good that I, I find a way to prioritize my kids and my wife and take care of your parents.

914
01:03:08.209 --> 01:03:17.477
Because that's when, when you're 80 years old and you look back, that's what matters the most and what will matter the most today, tomorrow, and the day after.

915
01:03:17.958 --> 01:03:21.861
And still give it everything you can, even if you have to look like a phantom raccoon.