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➡️ About The Guest
Joe De Sena is the founder and CEO of Spartan, the world’s leading endurance sports brand. Growing up in working-class Queens, De Sena has demonstrated an entrepreneurial spirit since his preteens. He built a multimillion-dollar pool cleaning business before moving to Wall Street, where he started his own trading firm. In 2001, De Sena fled Wall Street for Riverside Farm in rural Vermont. It was during this time that he discovered his passion for adventure races and endurance events, and Spartan Race was born.
De Sena has built Spartan into a global fitness and wellness brand, with a 10 million+ community of athletes across the globe. Under his leadership, Spartan’s portfolio of brands has grown to include Spartan Trail, DEKA, La Ruta, Tough Mudder, and HIGHLANDER.
A New York Times bestselling author, De Sena’s latest book, 10 Rules for Resilience: Mental Toughness for Families, hit bookstores last October.
➡️ Show Links
https://www.instagram.com/realjoedesena/
https://twitter.com/realJoeDeSena/
https://www.linkedin.com/in/josephdesena/
➡️ Podcast Sponsors
Hubspot - https://hubspot.com/
Kajabi - https://kajabi.com/success (Code: success)
Indeed - https://indeed.com/clary
The Hustle Daily Show - https://www.thehustledaily.show
NetSuite — https://netsuite.com/scottclary/
➡️ Talking Points
00:00 - Introduction
02:18 - Military - A Must for Everyone?
05:34 - Fitness Decline in the US
11:40 - Joe's Fitness Journey
17:58 - Decade of Racing Insights
19:45 - Sponsor: The Hustle Daily Show
20:29 - Spartan Race Recruitment
27:40 - Simplifying Health Goals
35:35 - Building a Personal Brand
38:02 - Pandemic's Impact on Brand Building
40:44 - Evolving Through Challenges
42:22 - What’s Next for Joe De Sena?
44:15 - Advice to 20-Year-Old Self
44:31 - Connect with Joe Online
47:23 - Defining Success
